傳統展演中，觀眾和表演者被視為是兩個獨立的個體，表演者與表演者間及表演者與觀眾間互動不多，若使用穿戴式裝置結合科技與藝術的「虛實互動數位展演」，能協助營造現場的互動氣氛，是既新穎又富有創意的表演模式，還能結合故事劇情與觀眾互動，此種互動的情境氛圍，會比一般的資訊傳遞更容易讓觀眾有所感受。 而目前許多表演活動的展演特效系統，都是由特效控制技術人員根據展演人員的動作與節目進程來呈現。如果由展演人員自行操作、建置與管理的話，便需要瞭解特效控制的相關技術，此外也需要和技術人員互相溝通與合作。而彼此觀念、資訊與背景的不同，難免容易造成控制上的失誤、延遲或是溝通不良導致表演效果不佳以致於觀眾不好的視聽感受。基於上述問題，本研究將設計一個基於多租戶概念的雲端互動展演系統整合平台，展演人員只需透過網路連結至展演系統網站，配合連網感應器的穿戴式裝置，不需自行建置、管理系統平台，登入後可依個人需求使用直覺圖形化邏輯編輯器，使用滑鼠拖拉，控制需求，不需繁複的技術教學訓練，便根據穿戴式裝置回傳的感測訊號做出響應式的展演效果變化，達到展演人員可簡單好上手地自行操作展演特效系統，減少與特效控制技術人員合作上的失誤。 / In traditional performance art, viewers and performers are regarded as two independent individuals. There is less interaction between performers and performers, performers and audiences. If wearable devices are used in the "cyber-physical interactive digital performance art", it can help create an interactive atmosphere in the scene. It is a creative, innovative mode of performance, and it also creates a combination between scenario and the interaction of the audiences. The interactive atmosphere is easier for the audience to be affected than ordinary information transmission. Currently, many special effects are presented by the technical staff. They are based on the performers and progression of show. If the special effects are managed by the performer-selves, they need to understand the relative technologies. In addition, they have to cooperate and communicate with technical staff. However, the difference of concept and background between each other, it's hard to avoid the mistake, delay, or misunderstanding of control. It may cause that the poor performance bring audience about the bad auditory and visual feeling. According to above issues, this study will design and implement a multi-tenant cloud platform for cyber-physical interactive performance art. The performers just connect to the performance art system website via the Internet, with the wearable device, and they do not need to set up and manage system platform by themselves. They log in the website, with the GUI editor, and use mouse to control demand. Without complex technical training, the variety of special effects are presented which based on the wearable device’s signal. We suppose that the platform makes the performers operate special effects system by themselves simply and easily. It also reduces the misunderstanding with the technical staff.

本研究探討生產力4.0計畫推進ERP (Enterprise Resource Planning, Gartner Group Inc. 1990)軟體在產業管理系統的關鍵地位。從ERP軟體系統一直未能在企業百分之百順利建置的角度，分析企業在系統軟體導入過程中，內外關係人影響力造成的失效率，探討以羊群行為減低失效率，提升ERP成功比率，期以降低經營管理的沉沒成本。 通常企業要成功導入ERP系統，是取決於有效的專案管理(Loh and Koh, 2004)。而BPR (business process reengineering)是導入ERP系統的關鍵作業標準，例如Oracle的AIM(application, implementation, methodology)、SAP的ASAP(accelerated SAP)、鼎新的TIM(top implementation methodology)和江氏的FIT(fine implementation tool)。在過去24年來卻已緩緩偏離了企業實作科技(operational technology, OT)的基礎，包括經驗與務實(empirical and practice)的運作程序，依靠以資訊科技(information technology, IT)的標準節點為入口導向。 設若BPR標準操作流程，於導入期間重視經驗與務實的影響力，能夠妥適引導轉移(proper piloting migration, PPM)作最佳化適配(adaptation)。則建置和使用ERP系統(system)的策略，是整合網際網路(cyber)的市場價值和實體(physical)的執行績效，達成企業生產力4.0計畫的CPS虛實整合，為運營上帶來一項資產(asset)，而非遺產(legacy)。 / The study investigates possibly raising successful installation rate by Herd Behivor for the software of Enterprise Resource Planning, ERP (Gartner Group Inc. 1990) under Industry 4.0 Project. According to the historical data that reducing available rate of stakeholder influence would drop the sunk cost of information technology management. Usually enterprises in order to get an effectiveness of ERP installation, it depends on whether using proper project management (Loh and Koh, 2004). However, BPR (business process reengineering) was acting a key factor of standard operation procedure under project management in past 24 years, such as the Oracle’s AIM (application, implementation, methodology)、SAP’s ASAP (accelerated SAP)、Digiwin’s TIM (top implementation methodology) and Chiang’s FIT (fine implementation tool) . What failed rate of ERP installation is still high around industry, due to information technology (IT) instead of operational technology (OT). Meanwhile, the BRP could switch over to emphasize the empirical experience of piloting migration (PPM) of ERP on individual business. It would guide an optimal adaptation between operational site and information platform, the strategy of using ERP system is in order to combine both benefits as the marketing value of cyber and the manufacturing productivity of physical. There is the synergy coming from Industry 4.0 Project as well as an asset for the enterprise under a systematic integration of virtual cyber and physical reality.

隨著網際網路的傳輸技術進步，以「數位出版」的模式提供服務成為圖書館發展的趨勢，進而帶動了數位閱讀的型態。本研究以台灣雲端書庫為重點，聚焦於「計次借閱」的服務型態，探討合作圖書館與台灣雲端書庫使用者對於新型態的電子書借閱機制，並針對遠流出版社以及高雄市立圖書館提供之原始數據，分析使用者借閱情況，觀察借閱現況上出現之問題並提出建議。 歸納本研究之結果發現： （1）經由網站的觀察及原始數據的分析中發現，各站台內容不同，高雄市立圖書館辦證情況之基本資料內容與本身資料庫數量有落差。借閱機制上並未達到完善的處理。 （2）藉由問卷瞭解數位閱讀主要潛在族群之範圍與閱讀行為，以及電子書服務滿意度。以年齡作為主要的區分條件，取得數位閱讀使用者概括性的行為模式，並發現使用者對於台灣雲端書庫網站實際操作效益都有正向的影響。 （3）根據訪談者表示：除了推廣活動的宣傳以外，各館經費來源不一，也是影響使用率的因素之一；另外購置台灣雲端書庫之圖書館在採購電子書時，主要考量因素為格式、連線速度、穩定性等，並考量廠商信譽與其提供之書種與本身買斷書種重複率；並提出熱門及暢銷書為電子書種類中最大需求的類型。因此受訪者大多認為「按次計價」的借閱模式能有效提供讀者適當的服務，並藉由公共出借權的意念促使作者釋放電子書版權。 最後，本研究提出提升電子書借閱服務持續使用意願的具體建議，以供圖書館加強電子書借閱服務使用意願之參考。 / The advance of the transmission technology of the Internet has the service pattern of “digital publishing” become the development trend of libraries and further drive the type of digital reading. Focusing on eBook service and the service type of “One Copy, One User”, this study intends to discuss the idea of cooperative libraries and users of eBook Service about the new type of eBook lending mechanism, analyze users’ lending situations, aiming at the raw data offered by Yuan-Liou Publishing Co., Ltd. and Kaohsiung Public Library, observe the problems in current lending situations, and propose suggestions. The research findings are summarized as below. (1) The website observation and raw data analyses reveal different contents on various websites. The basic information in the card application for Kaohsiung Public Library is distinct from the quantity in the database, showing that the lending mechanism is not properly processed. (2) The coverage of major potential groups of digital reading and the reading behaviors as well as the satisfaction with eBook service are understood through the questionnaire. Differentiating with age, the general behavior patterns of digital reading users are acquired; and, the users present positive effects on the practical operation benefit of eBook Service websites. (3) The interviewer indicates that different sources of funds for libraries, except for promotions, are a key factor in the use rate. Besides, format, connection speed, and stability are the factors in libraries purchasing eBooks, the reputation of publishers, types of books provided, and the repetition rate of types of bought books would also be taken into account, and active titles and best sellers, which are the largely demanded types of eBooks, would be proposed. In this case, most respondents consider that the lending pattern of “charged by time” could effectively provide readers with proper services. Moreover, the idea of public lending right could facilitate the authors releasing the eBook copyright. Finally, specific suggestions for enhancing the sustained use intention of eBook lending service are proposed in this study for the reference of libraries reinforcing the use intention of the eBook lending service.

近幾年來，雲端應用已是非常普遍現象，雲端計算是推動巨量資料( Big Data)分析與與開放資料界面等關鍵服務之營運模式，同時在近來熱門話題如物聯網、智慧城市、工業4.0等扮演著重要角色。 本文研究目的係探討台灣傳統機械業製造廠使用雲端服務的狀況及如何運用雲端服務創造效益；本研究是以F公司為研究個案，研究個案如何透過雲端應用增加企業效益、顧客滿意度,在當前環境下如何以擬訂之策略增加競爭對手門檻及產品區隔市場，並符合現在趨勢，以迎接工業4.0雛型做準備。 本研究透過個案資料收集、相關文獻探討及個案執行人員訪談，探討雲端服務在傳統製造業為公司經營所創造之效益。本研究從「傳統機械業遇到的挑戰與策略」、「個案F公司背景及營運現況(公司、產品、顧客)」、「雲端計算的應用」、「傳統機械業加上雲端應用後的效益」四個面向切入探討。 研究發現，傳統機械業在雲端應用的利益，不僅可以成為公司銷售策略、提升現有服務的品質更能以創新服務協助企業做節能診斷與建議，這樣不僅替客戶節省成本，並且增進顧客滿意度及黏著度。而另一個發現是透過雲端應用，可進一步作供應鏈管理，減少企業備料時間及降低庫存，使企業在激烈的競爭環境中，降低成本、增加毛利並創造企業長期的競爭優勢，同時為未來工業4.0之引進做準備。 關鍵字:雲端應用、傳統機械業、增加企業效益、 創新服務、增進顧客滿意度、 工業4.0. / Cloud applications have become prevalent in recent years. In particular, cloud computing is the operational model in key services for promoting big data analysis and open data interface. It also plays the vital roles in recent popular subjects, such as the internet of things, smart city, and industry 4.0. The objective of this study is to explore the current conditions of how cloud services are utilized in the traditional machine factories in Taiwan and to create benefits. With Company F as the case, this study examines how cloud applications are used to improve corporate benefits and customer satisfaction, as well as how strategies should be formulated for market differentiation to increase competitiveness, connect with current trends, and prepare for the prototype of industry 4.0. Through data collection, literary review, and interview with project implementation staff of the case, the study explores the benefits that cloud applications generate for the traditional manufacturing businesses. There are four focuses of investigation in this study—challenges encountered and strategies formulated by the traditional mechanical industry; case study of company F, including company background and the existing operation concerning the company, product and customers; applications of cloud computing; benefits of cloud applications on traditional mechanical industry. It is indicated in research findings that in the traditional mechanical industry, the benefits of cloud computing will not only become corporate sales strategy and improve existing service quality, but also provide diagnosis and recommendations on energy saving for corporations with innovative services. This will help clients cut costs, and improve customer satisfaction and adhesion. An additional finding is that cloud applications can further manage the supply chain, minimize lead time, and reduce inventory, which enable corporations to reduce costs, increase gross profits, and create long term corporate advantages in a competitive environment to prepare for the upcoming industry 4.0. Keywords: Cloud applications, traditional mechanical industry, improve corporate benefit, innovative service, increase customer satisfaction, industry 4.0.

電腦病毒的演化瞬息萬變，特別是近年來，駭客在有利可圖的動機驅使下，逐漸形成了專業分工的產銷供應鏈，讓病毒的演化速度和變種數量以指數型成長。攻擊事件數量不斷竄升，資訊安全市場理應增加不少機會，但多數防毒廠商經常對這樣的市場機會望洋興嘆，每年花費數億金額，動員研發團隊提出新產品、新版本、新服務，使用者卻始終興趣缺缺。供需兩方認知差異讓防毒軟體廠商面臨龐大開發費用的損失，也讓企業持續存在於不定時資安風險的恐懼之中。 資安軟體公司在產品研發前，做足使用者需求蒐集流程工作，依照使用者描述所進行開發的產品，為什麼卻不是客戶需要的？本研究以質性研究法觀察國內一家電腦防毒廠商的新產品開發過程，更以為期一年的行動研究方式參與該公司使用者洞見計畫（Customer insight program），結合跨部門團隊的智慧和力量，以雲端運算的資安機會為主題進行客戶觀察和新產品構思。 經過一年的行動研究蒐證，本研究指出使用者導向設計的迷思，並強調瞭解工作脈絡對於系統性產品創新的重要性。由於系統性產品複雜程度較高，使用處於分工較細的系統運作流程之下，往往不自覺工作特殊之處，也難以確切表達總體需求。本研究的分析方式則透過使用者工作脈絡，即以客戶的商業模式和雲端運用的特殊情境，其次定義使用者於脈絡中獨特的痛點，進而找到創新機會。 使用者雖然是創新的來源，但是本研究發現，使用者不一定能知道自己的需求，唯有瞭解他們的工作實務，瞭解使用者在特定工作情境的痛點，才能化痛點為創新的亮點。研究貢獻上，補強現行使用者研究的三大方向，分別是使用者假設的不同、產品面設計的不同與創新來源不同。實務貢獻上，本研究提供複雜度較高的系統產品廠商在使用者導向設計流程之建議，以及企業中各部門如何透過使用者創新設計思維發揮價值所在。 / The rate of rapid evolution in computer virus results in an increase of computer crime and business attack incidents. Opportunities in the information security market began to grow and expected to exceed $125 billion USD by 2015, according to a new report by Global Industry Analysts. In this situation, anti-virus company tried everything they can to launch high-technology, fancy, and more powerful product every year. But they found customer is always lack of interest in their new products. This not only makes the loss on large investment in software development for anti-virus company, and also makes enterprise customers continuously at the risk of data stolen and computer virus attacks. By asking users what they want and trying really hard to listen to them before the development, however the product still hasn』t meet the customer needs? This research is based on qualitative method and action research project to investigate an anti-virus company』s product development process and customer insight programs. The one year project was cooperated with company internal cross-functional team and focused on 『Protecting the cloud』 topic. There are three cases was selected in the final. In order to know the user』s working context in the high-complexity information security product system. The analysis structure in three cases used four steps to find out. First of all, identify the enterprise user』s business model. Secondly, observe their local knowledge in cloud computing usage. Thirdly, clarify the organization's unique pain points. The last but not the least, find the potential security opportunities for innovation. While user becomes a significant source of innovation, the study shows that users don』t necessarily know their own needs. Only to understand customer』s work practices, pain points under specific working situations, and use design thinking to make the pain points to transform into fit customer needs. The research emphasized the importance of local context in innovation theory and reinforced the inadequacy part of the lead user theory. Key words: User-centric innovation, Product innovation, Service innovation, Cloud computing, Anti-virus software, Qualitative research, Action research

近年來因雲端運算(Cloud Computing)、智慧型行動載具(Smart handheld Device)等資訊與通訊技術的整合與匯流，再加上金融證券產業政策開放、國際化與自由化、證劵業在中國大陸發展的限制逐步鬆綁等諸多因素，原本各有自己領域的資訊服務廠商都開始磨拳擦掌，紛紛在手持式裝置上推出各種證券服務商品，這對過往在Ｂ２Ｃ領域獨佔鰲頭的E公司無異是最大的衝擊。 本研究將藉由探討E公司現行定位、分析因智慧型行動載具之演進，對金融資訊服務廠商所產生的市場改變、衝擊與競爭，進而找出新的市場商機、訂定新的市場定位與策略，期盼能為該公司發展再造藍海市場商機。 主要結論為：金融證券資訊服務產業已經是一紅海市場。為解決E公司面臨的產業困境，思考E公司未來發展走向，重新定位E公司的核心競爭力(Core Competence)，如何利用現有智慧型行動載具的特性化阻力為助力，在金融證券資訊服務產業這一片紅海中開闢新藍海。本研究將依據波特(Michael E. Porter)的五力分析及競爭論(On Competition)與洪順慶教授之新產品開發流程，提出新舊產品策略及商業模式(Business Model與Go-To-Market Model)的建議：  舊產品:運用該公司在證券資訊市場的領先地位，作業流程核心管理能力，通路優勢與客戶特性，為進入衰退期的既有產品(專業股票機)發展社群服務，增加老客戶黏著度，並搶食競爭對手市場，以延續該產品生命週期。  新產品:善用既有的雲端優勢及智慧型手持式裝置資通訊整合匯流與Web2.0的新技術，開發客製化(Tailor-Made)、主動揭露(Event Push、Calendar Push)，推出智慧的(Smart)、簡易的(Simple)、方便的(Convenience)的理財生活管家服務，開闢新藍海。 / During the past few years, the information service industry of the securities market has change hugely and the competition becomes more and more intensely, due to the opening and internationalization of the government industry policy and the rapid development of the ICT technology--includes cloud computing, evolution of mobile communication and smart handheld device, and ICT convergence…. Because of these changes, the information service vendors of the securities market have started penetrating their services into mobile device with low-price or price-free strategy. The impact to the E-Corp, the leading company with the B2C business model, is most fiercely. First, the study will analysize the change, impact and competition of the information service industry of the securities market, and will apply E-Corp as the case-study-company and probe the current positioning of E-Corp. Finally, the study will try to find out the new business opportunities for vendors, and will make suggestions on marketing repositioning and product development and business strategy to E-Corp. Exectuctive summary:The information service industry of securities market is a red ocean market. The study will utilzie the theories of Five-Force-Analysis (Michael E. Porter), Product Life Cycle (SC Horng, NCCU Taiwan), Core Competence (Gary Hamel & C.K. Parhalad), and will also think how to apply new technologies, such as cloud computing, smart handheld device, Web2.0,…to solve E-Corp dilemma and to help E-Corp to creat new blue ocean business and market. The suggestions are:  For current product: To extend the product life cycle. First, to apply the strength of the leading position in industry, channel strength and procedure management core competence to develop community network service to increase customers’ loyalty and to low down the rate of loss. Second, to seize the competitors’ customers.  For new product:Apply the strength of cloud computing the E-Corp has, and utilize ICT convergence and smart handheld devices, Web2.0 technologies to extend the service from securities to financial/wealth management service with the functional characters of event push/calendar driven, and smart/simple/convenience.