Submitted by Renata Lopes (renatasil82@gmail.com) on 2016-06-15T12:48:16Z No. of bitstreams: 1 mayradeoliveirasa.pdf: 2417121 bytes, checksum: f0d0f8875d10d1bd97ea4054d5b1a86b (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2016-07-13T14:10:48Z (GMT) No. of bitstreams: 1 mayradeoliveirasa.pdf: 2417121 bytes, checksum: f0d0f8875d10d1bd97ea4054d5b1a86b (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2016-07-13T14:11:08Z (GMT) No. of bitstreams: 1 mayradeoliveirasa.pdf: 2417121 bytes, checksum: f0d0f8875d10d1bd97ea4054d5b1a86b (MD5) / Made available in DSpace on 2016-07-13T14:11:08Z (GMT). No. of bitstreams: 1 mayradeoliveirasa.pdf: 2417121 bytes, checksum: f0d0f8875d10d1bd97ea4054d5b1a86b (MD5) Previous issue date: 2016-02-22 / CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / O presente trabalho é um estudo sobre a TV digital brasileira, principalmente em relação as suas propostas de inclusão digital, através da interatividade com o público. Para isso, a partir dos estudos de Mattos (2002), Jambeiro (2008), Machado (2003) e Barbosa (2007), são apresentados tanto a evolução da TV, quanto as características que fazem da televisão, ainda hoje, o principal veículo de comunicação no Brasil. Após isso, a pesquisa volta-se para as propostas de interatividade da TV aberta, por meio dos aplicativos para outros dispositivos, com destaque para autores como Primo (2003) e Santaella (2010). Com a análise do funcionamento e dos conteúdos do aplicativo para as partidas de futebol exibidas pela TV Globo, a partir da Copa do Mundo de 2014, e também com a da apresentação de dois projetos desenvolvidos pelo grupo de pesquisa Laboratório de Mídia Digital da UFJF, o trabalho busca comparar o que se tem visto como estratégia das grandes produtoras de conteúdo televisivo e em trabalhos que se dedicam a essa temática, feitos em âmbito experimental e acadêmico. / The present work is a study on the Brazilian digital TV, especially regarding its proposals for digital inclusion, through the interactivity with the audience. To do this, from the studies of Mandy (2002), Jambeiro (2008), Machado (2003) and Barbosa (2007), are presented both the evolution of TV as the features that make television, the main vehicle of communication in Brazil still today. After that, the search turns to open TV interactivity proposals through the apps for other devices, especially for authors such as Primo (2003) and Santaella (2010). With the analysis of the functioning and contents of the application to the football matches shown on TV Globo, from the 2014 FIFA World Cup, and also with the presentation of two projects developed by the research group Digital Media Lab of Juiz de Fora Federal University, the work seeks to compare what's seen as a strategy of the major producers of TV content and in jobs that are dedicated to this subject, made in experimental and academic level.

This project proposes a user-focused approach to study the algorithm logic of on-demand apps, using Netflix as a case study. The main research interest is the perception that the user has about the suggestion and recommendation logic of Netflix. In order to gather the information, a walkthrough method on Netflix was applied as well as personal, in-depth think aloud interviews were carried out. The sample consisted on a selection of heavy users, millennials ex-pats living in Singapore and working in the creative industry to get specific insights on their relationship with the algorithm.  To analyze the gathered material, qualitative content analysis was carried out. This kind of study is important within today’s contemporary media environment to have integral approach to users perceptions instead of just analytical figures and numbers. The theoretical context used to enlight some of the conclusions discussed on this research were based on the study of media in everyday life, global cultural industry studies, as well as algorithm culture and the science and technology studies. How algorithms are perceived have major repercussions not only on on-demand apps, technology business models or entertainment industry but also an intense influence on the way people consume content. Re-thinking the user as a co-producer of information and knowledge, considering some of the implications this phenomenon might have on the creative industry and how that affects on our daily life are some of the issues this research elaborated on. It can be said that the selected sample appreciates the suggestion logics and it has multiple functionalities: recommendation, curation, entertainment, companionship and leisure. Netflix Originals are very well validated; being one of the main attractions of the app. Interface, functionality and features are also items that the sample positively highlights. The accuracy perception of the algorithm is good, although low when compared to other countries where the sample used the app. The same applies to the amount of content and titles available, being these last two, issues that Netflix could improve.   This research was conducted for 8 months, from October 2016 to May 2017, for Sodertorn University – Stockholm, Sweden, with the guidance and support of Associate Professor Anne Kaun.

With the advent of HTML5 as the new standard, web pages became an alternative to native Android and iPhone applications, what made it possible to reduce time and cost of app development and maintenance processes.This thesis is aimed for finding, analyzing and documenting experience and criteria that have weight in a selection of the technology for development of search apps. To achieve this, were developed and compared three alternative client apps (Web-based HTML5, Android and iOS).The results of the thesis provides recommendations for selection the appropriate alternative for the successful development strategy, overview of the problems which may occur during development process, pros and cons of a plain Web-based solution, a Web-hybrid solution, and native Android/iOS solutions that are evaluated for a search intensive apps.

Every year approximately a thousand of exchange students arrive to Växjö looking forimproving their university experience. The main problem is that this amount of peopleis very difficult to handle and organize. Sometimes, students don’t have enoughsupport, missing important information, missing interesting events and so on. In consequence, the students can develop a bad feeling about the universityorganization giving a bad feedback to the future potential incoming students. This is abad aspect to Linnaeus University because it is losing future students. In order to solve the problem, different surveys have been done to the internationalstudents, and even to the Växjö International Students (VIS) organization. The findings from these surveys are very interesting, and it is possible to identify andgroup different problems in order to make the solution easier. Furthermore, a good solution is found, improving the situation we were before. The solution found will fit in the hand of each student and will bring us in a better situationfor the university and their students.

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Fler människor börjar använda olika mobila operativsystem i mobiltelefonen samt appar som enbart fungerar på plattformen. Det leder till att app-leverantörer måste utveckla varje app till varje specifik plattform vilket är dyrt. De vanligaste operativsystemen som används idag är Android samt IOS men hösten 2012 släpptes Windows Phone 8 vilket innebär ytterligare en plattform att ta hänsyn till. I sammarbete med företaget Sogeti Jönköping fokuserar studien på att hitta en metod som gör det möjligt att migrera appar mellan plattformar och till Windows Phone 8. Studien innefattar också att identifiera för och nackdelar med olika app-typer genom en litteraturstudie och intervjuer samt att testa om migrationsmetoderna fungerar praktisk genom en implementation. Resultatet har påvisat att det finns två stycken olika metoder för migration vilket är PhoneGap och Xamarin. Genom implementationstester har Xamarin visat sig vara mest lämplig att använda i ett framtida större app-projekt. / More people are starting to use different mobile operating systems in their mobile phones and apps that only work on the specific platform. This leads to app-developers must develop each app on each specific platform which is expensive. The most common operating systems today are Android and iOS, but during fall of 2012 Windows Phone 8 was released, which means yet another platform to consider. In cooperation with the company Sogeti Jönköping this study focuses on finding a method that makes it possible to migrate applications between platforms and Windows Phone 8. The study also includes identifying the pros and cons of different app-types through a literature review and interviews, as well as testing whether the migration methods work through a practical implementation. The results have shown that there are two different solutions to migration which is PhoneGap and Xamarin. Through implementation tests Xamarin was the most suitable for future app-projects.

Studies have shown that many problems office workers face today arise from digital communication and collaboration, with information overload being the biggest obstacle to being effective and productive. Briteback is a new messaging app for teams, which was launched in November 2015, and which aims to solve these problems by providing users with a platform where they can manage all their work-related communication, in an attempt to structure office workers’ communication and to relieve communication related stress. As the app is a new competitor on the market, Briteback is evaluating the possibility of using different marketing strategies to position itself against competition, and to deepen their customer’s engagement and loyalty. According to several studies, gamification is a promising marketing strategy which can be applied to all kind of contexts. Given this background, this study examines what elements a gamification concept could include to assist Briteback with its marketing strategy to acquire new customers, as well as to deepen customer engagement and loyalty. The gamification concept resulted in an achievement based model, where users of the app can collect badges and learn more about the app and its features, as well as how to use these most effectively. Users can compete against each other for a leaderboard position and earn a VIP club membership to gain early access to new features. Usability tests at the end of the design process showed that study participants rated the overall usability of the gamification concept with a score of 75.6. It is concluded that the developed gamification elements have great potential of assisting Briteback with its marketing goals.

The purpose of this thesis is to investigate the communication within archaeology and cultural heritage through mobile applications, also known as apps. It brings up digital media and apps as a way of communicating and in what ways this could broaden the existing communication within cultural heritage and archaeology towards a changing and digitalized society. The thesis furthermore presents a study that was made with the purpose of investigating how three chosen apps communicating archaeology and cultural heritage are used and experienced and also if there was room for improvement within these apps The study showed that every app was following a similar design since every app was at least partly dependent on that the person testing it was located in a particular place. This was experienced as limiting and this feature got a high amount of negative response from the users. Even though the apps delivered knowledge through popular digital media they still could not reach all the way to the users and the conclusion was made that it most likely was because of the location-based design and because they did not give the users themselves the ability to be involved in the content. The conclusion is that it is not simply enough to digitalize communication because they also have to meet certain goals within quality and interactivity standards. This because modern smartphone users have higher expectations due to the high amount of apps avaliable on todays market. Suggestions are made about investments in working with the gaming inustries to make communication and learning via digital media interactive and with focus on the audience and the user.

Mobile technologies have been adopted into education more and more. New hardware, such as smart phones and tablets, has increased the popularity of mobile technology. There are also many applications created for the fields of education and tourism. This research chose a travel application from Taiwan to apply into a tourism geographic course at the Taiwan Hospitality and Tourism College (THTC). A quasi-experiment design was applied to this study. Two classes/groups participated in the study. One class was the treatment group which used the travel app through teaching scenarios. The other group was the contrast group which used a lecture format with handouts. Both groups were given a pre-test to determine knowledge of Danongdafu Forest Park (DFP), and Taiwan tourism geography. A post-test was administered after eight weeks of teaching activities. Post intervention scores were compared to pre-intervention scores between the two groups. The results of ANOVA showed that there was no statistically significant learning difference between the treatment group and the contrast group. A paired-sample t-test analysis revealed that after eight weeks of teaching DFP content, both groups gained significantly in knowledge. Furthermore, the learning attitudes and interviews of the treatment group students indicated positive responses utilizing m-learning in teaching scenarios. Students indicated a desire to receive m-learning opportunities for future courses.

The digitalization process in healthcare services has gained momentum nowadays. This study aims to explore how digitalization in the healthcare sector is perceived by doctors and patients. In addition, our thesis objective is to make a comparison between 4 countries with different levels of digitalization. These countries are Egypt, Turkey, Italy, and Sweden.  In our thesis, we conducted an exploratory study depending on both qualitative and quantitative data with the purpose of investigating doctors and patients’ perspectives.  Based on the results of our study we can conclude that Sweden might be considered the most digitalized country out of the four studied countries while Egypt might be addressed as the least digitalized country. For Italy and Turkey, many steps were taken towards digitalization, however, the digitalization process still needs to be further developed. Patients from the four countries ensured the reliability and effectiveness of the digital tools in healthcare. Nevertheless, concerns and questions regarding privacy and data security have been highlighted in our research.  Regarding Covid-19, doctors and patients from all the four countries agreed on the fact that the digital healthcare system markedly improved, and the importance of using digital tools has been highlighted during the pandemic.