[pt] O objetivo da Dissertação é o estudo da Arquitetura Moderna Alemã, das condições sociais, políticas e econômicas em que ela foi elaborada, de seus antecedentes teóricos e sua participação no Movimento Moderno. O período estudado neste trabalho abrange os trinta anos iniciais do século XX, até a chegada dos Nazistas ao poder na Alemanha, em 1933. A Alemanha passou, em um espaço de tempo de 60 anos, por guerras e mudanças políticas profundas que unificaram o país em 1870, transformaram-na em uma república democrática em 1918 e, com a chegada dos Nazistas ao poder em 1933, em uma ditadura. A Primeira Guerra Mundial afetou toda a Europa e, principalmente, a Alemanha derrotada, estabelecendo um marco divisor da produção arquitetônica. Além das questões políticas, trata-se de uma época marcada por profundas transformações da ciência e da tecnologia afetando as relações econômicas, as condições de trabalho, a indústria, a família, a vida humana individual e coletivamente, a cidade, os objetos da vida diária, desde os utensílios até a moradia. Os profissionais deste período tiveram de dar conta desse novo conjunto de condições que passou a determinar o mundo em que viveriam a partir de então. Esses anos foram definitivos para a arquitetura alemã e para a arquitetura moderna, não apenas pela incorporação de novas idéias, mas pelas atitudes práticas tomadas em relação aos problemas contemporâneos. / [en] This dissertation aims at studying the German Modern Architecture, the social, political and economical conditions in which it was developed, its theoretical background and its participations in the Modern Movement. The period of time studied in this paper is the first thirty years of the 20th century up to the moment when the Nazis got the power over Germany in 1933. For sixty years, Germany went through wars and other important political changes. The country was unified in 1870 and after the First World War it became a Democratic Republic in 1918. Then, in 1933, it became a Dictatorship with the Nazi government. The First World War affected all Europe and mainly the defeated Germany establishing a boundary in the architectonic production. Besides the political considerations, this moment shows meaningful changes in science and technology which influenced the economy, the industry, the work relations, the family, the human life - individual and collective, the city, the daily objects - both household objects and also the house itself. The professionals of this time had to deal with a set of conditions which would determine the world from then on. These years where expressive in Modern Architecture, not only for the new ideas, but also for the practical attitudes in relation to the contemporary problems.

Die Arbeit präsentiert die Geschichte der modernen Wirtschaftswerbung in der ersten Hälfte des 20. Jahrhunderts und zeigt, dass Werbung trotz kultureller Barrieren die Alltagswelten der Deutschen kolonialisierte und Einfluss auf die „deutsche Kultur“ nahm. Die Arbeit zeigt, dass das Konstrukt der „deutschen Kultur“ nicht ausschließlich durch die bürgerliche Hochkultur definiert wurde, sondern zunehmend auch durch Einflüsse der Konsumkultur bestimmt war. Die Bilderwelten der Werbung prägten nationale Ikonen, schufen (bspw. durch Leuchtwerbung) modifizierte "Oberflächen" und Raumwahrnehmungen, ebenso wie die Logik der Marktdifferenzierung und des Marketing soziale Interaktionen als auch die politische Kommunikation (Hitler als Marke) zu bestimmen begann. Diese Entwicklung verlief nicht konfliktfrei. Sowohl die Debatten über Werbung als auch die direkte Konfrontation zwischen Kulturkritikern und Werbern verdeutlichen den massiven Zusammenprall zweier Mentalitäten, die den Konflikt von traditionellem zünftigem Denken, hochkultureller Repräsentation sowie einer vermeintlich authentischen Ästhetik des Inhalts auf der einen Seite und einer "Welt des Scheins" und einer Ästhetik der äußeren Form auf der anderen Seite hervortreten ließ. In dieser Debatte spielte eine Frage eine zentrale Rolle: inwieweit Kapitalismus, Marktwirtschaft, Konsum und die Ästhetik der modernen Lebenswelt mit ihrer spezifischen (werblichen) Oberflächenstruktur mit Vorstellungen "des Deutschen" zu vereinbaren waren. / This dissertation offers a history of modern commercial advertising during the first half of the twentieth century and demonstrates that despite cultural barriers, advertising colonized the everyday world of Germans and began to encroach upon “German culture”. The work shows that the construct of “German culture” was not only defined by bourgeois high culture, but rather increasingly by factors from consumer culture. The imagery of advertising shaped national icons, created modified “surfaces” (for example, through illuminated ad media) and perceptions of space. Likewise, the logic of market differentiation and marketing began to determine social interactions as well as political communication (Hitler branding). This development did not progress without conflict: Debates surrounding both advertising as well as the direct confrontation between cultural critics and advertisers make clear that there was a massive collision between two mentalities. This allowed a conflict to emerge between traditional, guild thinking, high cultural representations and a putatively authentic aesthetics of content, on the one hand, and on the other hand, a “world of appearances” and aesthetic of the exterior form. One question in particular played a central role in this debate, namely: the extent to which capitalism, the market economy, consumption and the aesthetics of the modern Lebenswelt with its specific (commercial) texture were in accord with ideas of “Germanness.”

This thesis aims to identify and explain how, through the consumption of the wireless as a modern consumer durable, modernism was brought to society. To understand this process, the study will map how social change during the period responded to wider intellectual and aesthetic currents and trends but was driven by emergent commercial, cultural and political economies of a newly mediated society. Furthermore, it seeks to establish that this happened not as a result of social engineering through model housing schemes but as a result of consumer-led demand. This investigation considers how, as part of that newly mediated social environment, the wireless developed following its arrival on the domestic market without having adopted a single stylistic form. It addresses how that form, both stylistically and technically, evolved over a relatively short period to address the economic and cultural requirements and expectations of a new electrically powered domestic entertainment technology. In so doing, a discourse will be established considering these expectations and requirements related to how the wireless in Britain adopted and adapted the Modernist design idiom. It will further consider how the language of Modernism was propagated as the accepted version of what a radio could or should look like, so developing the modernist paradigm in a broader sense. To gain an appreciation of this it is necessary to understand the contemporary public conception of what the modern was in a more general sense. To decipher this public perception of modernity the project aims to extrapolate that public conception through examining other popular forms and products. Although this suggests that Radio was not alone in adopting the language of the moderne, as a product it is notable for its widespread commercial success and as such can be identified as a significant carrier of the coded message of what was modern. Design historians such as Yagou and Forty have attempted to incorporate radio into various strands of historical perception but the typologies they have devised to describe and understand wireless fall short in addressing the relationship between modernity and the wireless and instead see the wireless in terms of being an independent consumer product, a quasi-scientific instrument or else a furnishing form, rather than creating categories which accommodate the wireless and its position as a design type in its own right. To overcome this shortcoming a strand of this thesis seeks to argue that the wireless was itself a proto-modernist device during the early years of market expansion. That device then developed along a natural stylistic course embracing contemporary decorative ideas. By assessing the response of radio manufacturers to the socio-economic conditions of their market, this study has highlighted how through producing a product which addressed contemporary ideas of glamour, ease of use and functionality, the wireless entered a wide range of homes during the 1920s and 1930s. For the public, the immediate appeal of the wireless was that it provided access to the international experience of listening in while simultaneously it provided a template for the consumer to base their understanding of the modern World, both in its mediated form and stylistic appearance. This thesis seeks to demonstrate that during the period 1925 to 1939, the wireless established itself as an unashamedly modern device which appealed to a broad socio economic cross section of the public. By consuming the wireless, the British public accepted a significant technological and stylistic aspect of modernity into their homes. This was achieved despite the privations of the era because of the perceived desirability of wireless broadcasts and the perception of listening in as a popular leisure activity. As a result of that consumer demand, the British public was given access to a range of stylistic versions of modernity through the design of radio cabinetry. These modern styles were readily consumed throughout the social spectrum in preference to historicist alternatives. This demonstrates that the wireless was instrumental in introducing the modernist aesthetic to the British domestic environment.

Univ., Habil.-Schr.--Jena, 2002. / Literaturverz. S. 221 - 235.

This work deals with the possibilities to use modern art in the leisure time. The theoretical part charakterises the pedagogical conceptions of Bauhaus, Paul Klee and Wassily Kandinsky. It deals with the issue of the artwork reception and with the developement and present circumstances of the art education at schools but also in terms of the leisure time. The practically part makes use of this theoretical knowledge and apllies it to the practices. For a better orientation is the project divided into two sections. The aim of the first part is the aplication of the integral method in the art education. The second part focuses on the work with the expressive means.

Hannes Beckmann (1909-1977). Dessau - Prague - New York This PhD thesis is dedicated to an exceptional, though still forgotten personality, an artist of German descent, Hannes Beckmann |1909-1977|. A graduate of Germany's Bauhaus, he was one of the refugees fleeing Nazism to Czechoslovakia, and among many other achievements, he later became the director of the photography department of the Guggenheim Museum in New York. Through his work, he fulfilled avant-garde ideas on the synthesis of artistic fields: he was a painter, stage designer, art theorist and pedagogue, but also a creator of abstract objects moving along the boundaries of minimalistic and kinetic constructions. His fate in life and created body of work began gaining a clearer form in the framework of research on visual artists, who found sanctuary in interwar Czechoslovakia from demagogic political systems. Until that time, Hannes Beckmann had been utterly unknown to Czech art history and elsewhere. This is seen in the absence of his name in Czech technical literature, but also because he was never mentioned even in publications published by the Bauhaus with which he had been involved for some time. There was only sketchy information on his pedagogical and artistic work in the area of Op-Art (optical art) from the 1960s to 1970s in the United...

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The objective of the diploma thesis is the new building of Cancer Prevention Centre, first of its kind in the Czech Republic. The site is located on steep terrain of the south hillside of Žlutý kopec in Brno, which is a part of Masaryk Oncological Hospital complex. The aim of the Cancer Prevention Centre is to attract the citizens’ attention and invite them to undergo a preventive medical check-up with the potential to save hundreds of lives every year. The project takes this fact in consideration and strives to find ways leading not only towards establishing new relationship between the building and the public, but also towards connecting the city centre and nearby by residential area with the hospital complex. The three volumes of the buildings create a dynamic composition and therefore complete the characteristic development of Masaryk Oncological Centre. The main concept however revolves around the motive of instability, balance and journey which are all linked to tumour diseases.

This thesis is concerned with the artists Tora Vega Holmström and Adolf Hölzel. Hölzel taught students in painting in the Dachau art colony, where TVH attended his classes in 1903. A thorough investigation of her notes provides us with novel information concerning his teaching and his theoretical outlook on art.
Their correspondence extended 30 years past her stay in Dachau and over the years their relationship evolved into a cordial friendship between two likeminded colleagues. Tora Vega Holmström often came to visit Adolf Hölzel in Stuttgart, where he had come to teach at the art academy. She became a member of the group of avant-garde artists known as the Hölzel circle („Hölzel-Kreis“). 
On a visit to Sweden in 1911, Adolf Hölzel came into contact with the Swedish progressive educational movement at the community college ”Hvilan” in Scania, which was led by Tora Vega Holmströms father. We establish that through Hölzel, there was an indirect influence from this institution on the methods of teaching employed in the early Bauhaus in Weimar. Throughout the 1920s, Tora Vega Holmström spent time in France and became a intermediary between the cubists in Paris and the Hölzel circle in Stuttgart. Through a brief analysis of some of her works we show how firmly her style of painting is grounded in Hölzel’s formalism and his theories of colour.

Cette thèse interroge le dialogue théorique et pratique entre les sens et le design. En éclairant les échanges qui s’instaurent entre les sciences contemporaines de la perception et les nouvelles approches sensorielles du design, elle laisse apparaître un paradigme inédit de la création et de la cognition. Elle montre qu’un modèle de design sensible émerge sous l’impulsion de nouveaux modèles cognitivistes de la perception, qui vient transformer les domaines de la création. Les arts plastiques investissent les sens corporels, amplifiés par les technologies ; l’architecture remet en cause la tradition visiocentrée de l’espace, et s’ouvre une conception spatiale de type atmosphérique. À la frontière de ces mouvements, surgit un paradigme du design focalisé sur la relation tangible et multisensorielle entre l’homme et le monde de l’artificiel. Grâce à la réhabilitation des sens pragmatiques, les théories antidualistes de la perception, en conjonction avec les sciences cognitives et les technologies numériques, inspirent la conception d’artefacts orientés vers l’engagement corporel et les relations matérielles. L’obsolescence du modèle des cinq sens permet de revisiter scientifiquement des phénomènes comme les synesthésies, la plasticité perceptive et les correspondances sensorielles. Le dépassement de l’idée de sens entendus comme des organes récepteurs, conduit à considérer les aspects immatériels de la perception, tels que l’expressivité et l’intentionnalité attribuées aux choses. Dans ce contexte, cette thèse explore la manière dont la sensorialité redevient un sujet de recherche et de création. Entre philosophie, psychologie expérimentale et histoire de l’art et du design, elle interroge le modèle rationaliste du design et montre que l’émergence de ce nouveau paradigme est motivée par l’exigence de s’affranchir du modèle industriel guidé par la relation visuelle et fonctionnelle de la forme et des usages. Suivant un cheminement non nécessairement linéaire, la recherche se concentre sur les moments clés et les figures majeures du dialogue entre design moderne et théories des sens, et montre que ce dernier, engagé depuis la Renaissance, n’a cessé d’alimenter les relations entre perception et arts du disegno. / This thesis examines the theoretical and practical dialogue between design and the senses. Shedding light on the exchanges taking place between the contemporary sciences of perception and the new sensorial approaches of design, it reveals a new paradigm of creation and cognition. The thesis puts forward the emergence of a sensitive design model promoted by new cognitivist models of perception, transforming the domains of creation. Magnified by technology, contemporary arts are permeating the bodily senses; while architecture challenges the visually centered tradition of space, and an atmospheric conception of space opens up.Emerging at the marches of these movements is a paradigm of design focused on the tangible, multi-sensorial relationship between the human world and the artificial world. Anti-dualist theories of senses, coupled with cognitive sciences and digital technologies, conceive artifacts that are inclined towards material relationship and involvement of the body, made possible by the rehabilitation of pragmatic senses. Obsolescence of the five senses model allows the scientific rediscovery of several phenomena such as synesthesia, perceptive plasticity and sensorial interactions. Surpassing the notion of senses as mere receptive functions, leads us to examine the immaterial aspects of perception, such as expressiveness and intentionality attributed to things.In this context, this thesis explores how sensoriality becomes once again a subject for research and creation. Overlapping philosophy, experimental psychology, and the history of art and design, it questions the rationalist model of design; it also shows how the need for freedom from the industrial model, as lead by the visual and functional relationship between form and usage, brings about the emergence of a new paradigm.Following a not essentially linear path, the research focuses on key moments, along with the major features of a dialogue between modern design and theories of the senses ; this dialogue, initiated since the Renaissance, never stopped nourishing the relationships between perception and arts of the disegno.