This case study examines the role of music and music-making for the youth in Brikama, the Gambia in terms of freedom of expression, sustainable development and social change. The study is situated within a project where young musicians with different backgrounds wrote and recorded their own songs during workshops with established musicians. The data was collected via interviews with the participants and instructors, observations and song analysis. The study uses Small’s (1998) theory of musicking to analyze the meaning of the musical events in the social context. Furthermore, it uses theories on the relationship between music and sustainability to analyze the role of music for the youth on an individual-, group- and societal level, but also on an organizational level. The study finds that on all four levels music and music-making holds many of the characteristics required for sustainable development and that it can foster resilience through creativity. However, it also shows that this requires the creation of inclusive spaces with an awareness of the cultural narrative and forces (such as limiting traditional values and gender issues) that might limit the capabilities of individuals, and the society, to reap these benefits. The study also shows how music, with its artistic characteristics, can offer pockets of freedom of expression to a certain but limited extent. Finally, the study shows how music can and should be incorporated more extensively by organizations working for sustainable development and social change, both as a tool to achieve other sustainability agendas, but also for the inherent characteristics of resilience and creativity that is found in music-making itself. / Denna fallstudie undersöker musik och musikskapandets roll för ungdomar i Brikama, Gambia, och dess relation till yttrandefrihet, hållbar utveckling och social förändring. Studien är genomförd inom ramen för ett projekt där unga musiker med olika bakgrund komponerade och spelade in sina egna låtar under workshops tillsammans med etablerade musiker. Materialet samlades in genom intervjuer med deltagarna och instruktörer, observationer och textanalys av låtarna. Studien använder sig av Smalls (1998) koncept musicking för att analysera den musikaliska situationens mening i sin sociala kontext. Dessutom används teorier om relationen mellan musik och hållbarhet för att analysera musikens roll för ungdomarna på en individuell-, grupp- och samhällsnivå, men även på en organisationsnivå. Studien visar på alla fyra nivåer att musik och musikskapande innehar många av de karaktärsdrag som krävs för hållbar utveckling och att det kan främja resiliens genom kreativitet. Dock visar studien att inkluderande sammanhang behöver skapas med medvetenhet om den kulturella kontexten. Detta för att kunna navigera de krafter (såsom negativa traditionella värderingar kring genus) som kan begränsa individers deltagande och i slutändan samhällets möjlighet att ta del av fördelarna. Studien visar också hur musik, med sina konstärliga karaktärsdrag, kan erbjuda ett visst utrymme för yttrandefrihet. Slutligen visar studien hur musik kan och bör inkorporeras till större grad av organisationer som arbetar för hållbar utveckling och social förändring, både som ett verktyg för att uppnå hållbarhetsagendor, men även för de inneboende karaktärsdragen resiliens och kreativitet som finns att hitta i själva musikskapandet.

HIV/AIDS is widely spread in Zambia. Numerous organizations work to disseminate information about how individuals can prevent themselves and others from infection. Youth Vision Zambia (YVZ) is a non- governmental organization that works from Lusaka, Zambia to increase knowledge about sexual reproductive health and rights among young people aged 10-24. This qualitative case study explores which means of communication strategies YVZ uses to reach and inform their target group about Sexual Reproductive Health and Rights (SRHR) by interviewing staff working for the organization. A qualitative survey was also conducted where 29 respondents belonging to the target group answered questions regarding the information about SRHR they have received from YVZ, how they were reached and if they find the work of YVZ of importance. In order to also get a perception about the interpersonal communication channels YVZ use I attended four meetings arranged for young people where the purpose was to discuss sexual health related issues conducting participant observations. In addition, YVZ put an extensive effort on providing an SMS-short code system which allows people to send questions related to SRHR and in turn get answers from a YVZ councilor. The aim was to seek answers to whether the users had found the SMS service useful or not. The results show a variety of different communication tools that YVZ uses in their daily work and in the light of previous research on communication for development and social change and health communication an analysis was carried out. / HIV/AIDS har stor spridning I Zambia. Ett flertal organisationer jobbar med att sprida information om hur individer kan förhindra sig själva och andra att bli smittade. Youth Vision Zambia (YVZ) är en icke- statlig organisation som verkar i Lusaka, Zambia och jobbar för att öka kunskapen om sexuell reproduktiv hälsa och rättigheter (SRHR) bland unga människor i åldrarna 10-24 år. Denna kvalitativa fallstudie utforskar vilka typer av kommunikationsstrategier YVZ använder sig av för att nå ut till samt informera deras målgrupp om dessa områden. För att göra detta intervjuades personal som jobbar på organisationen. Studien ämnar också undersöka hur ungdomar som tagit del av YVZ’s information uppfattar den, om de anser den värdefull samt hur de fick kännedom om deras arbete, detta gjordes genom att utforma en kvalitativ enkät. 29 enkäter var det som i slutändan användes till sammanställningen av resultat och genomförandet av analys. YVZ jobbar även till stor grad med interaktiv kommunikation i deras arbete i att informera och engagera ungdomar vilket styrde intresset till att även genomföra deltagarobservationer. Vid fyra tillfällen blev således dessa observationer genomförda. Vidare lägger YVZ stor vikt vid att kommunicera via mobiltelefoni vilket visar sig genom deras short message system (SMS) där de erbjuder tjänsten att genom att skicka ett SMS till ett kortnummer innehållande frågor rörande SRHR och genom att göra det få svar och råd från personal från YVZ. Detta resulterade i att en SMS-enkät skickades ut innehållande endast en fråga med syfte att ta reda på om användare av tjänsten har funnit den värdefull eller ej. Resultaten som framkommit genom att tillämpa dessa metoder visar på en variation av kommunikationskanaler som YVZ använder sig av i deras dagliga arbete och i ljuset av litteratur som belyser kommunikation för utveckling och social förändring and hälsokommunikation så lägger denna studie fram en analys angående dessa.

Made available in DSpace on 2016-08-03T12:30:47Z (GMT). No. of bitstreams: 1 Marcelo Luis Contecote.pdf: 3647542 bytes, checksum: 78fcbdc18967a343bb79d5fad3a6e91e (MD5) Previous issue date: 2008-04-15 / A study concerning communication methodologies for community development proposals. Based on bibliographic research, the work objective make evident the guises explicit and implicit from communication presents on the methodologies of development of community published in Brazil. About to as, we realized a deep literature review on the subject of the concepts of community, development, poverty and participation, methodologies of community development, communication for development and communication for social change. At the end, the research make evident that the conceptions of development and participation are basic elements, from what many projects of community development and communication for development/social change are erected. A model of development necessarily takes to a model of participation, and vice-versa, what, in community welfare projects acts as catalyst elements for the instances of the work. Both proposals presents many common aspects and initiatives for reciprocal contributions.(AU) / Estudo sobre as metodologias de comunicação nas propostas de desenvolvimento comunitário. Com base em pesquisa bibliográfica o trabalho objetivou evidenciar os aspectos explícitos e implícitos da comunicação presentes nas metodologias de desenvolvimento de comunidade publicadas no Brasil. Para tal, foi realizada ampla revisão da literatura sobre os conceitos de comunidade, desenvolvimento, pobreza e participação, metodologias de desenvolvimento de comunidade, comunicação para o desenvolvimento e comunicação para a mudança social. Ao final, a pesquisa evidenciou que os conceitos de desenvolvimento e de participação invariavelmente constituem o fundamento a partir dos quais se erigem tanto projetos de desenvolvimento comunitário como de comunicação para o desenvolvimento/mudança social. Um modelo de desenvolvimento necessariamente leva a um modelo de participação, e viceversa, que, em projetos de melhoria das condições de vida comunitária se constituem como elementos catalisadores das demais instâncias do trabalho. Ambas propostas apresentam muitos pontos em comum e diversos espaços para contribuições recíprocas.(AU)

Despite international regulations such as the Convention of the Rights of the Child andthe Convention on the Rights of Persons with Disabilities and the global SustainableDevelopment Goals in Agenda 2030, everyone does not have the same rights toeducation. Children with disabilities are the most marginalised and excluded groups insociety and also overrepresented among those who are not in school. Disability rightsadvocates are advocating for children with disabilities having the right to education anddiscovering new ways of making their voices heard through digital media. This degreeproject explores how these advocates act as change agents in the Nepal disability rightsmovement, with a focus on communication and the role of media.Through the lens of communication for development and social change, the theoreticalframework outlines advocacy communication for social justice, and social movementsas ‘experience movements’. The material was collected during a two months field studyin Nepal between March and May 2019. A qualitative study was conducted withinterviews as the primary method (semi-structured and focus group discussions) andfield observation as secondary.The findings suggest that advocacy communication was used by all advocates and thatdigital media and information communication technology provided the potential toreach new audiences, without replacing the public sphere. Language and voice werehighlighted as invaluable for effective communication. The movement was not limitedto special education, rather advocated for equity, access and participation in qualityeducation for all children. Digital, policy and behavioural changes were seen; peoplenow talk about children with disabilities and inclusive education. Challenges for themovement (i.e. budget, human resources, collaborations, voice, defined target group(s),data collection) still persisted, nevertheless improved collaborations between thegovernment and the disability people's organisations outlined a will for improvement inparticipation and empowerment.

In this study I will present an investigation conducted at two communities in the northernPeruvian highlands during the months of February and March of 2019. I applied an anthropological perspective to Communication for Development and investigated how health promotion concerning anemia was perceived by different groups (health care workers and Patients) at the communities. I applied an ethnomethodological approach and worked with an applied anthropology perspective as collected data through ethnography and semi-structured interviews throughout the communities. I found that perspectives that are hard to accommodate within dominating discourses – such as critical perspectives questioning inequality and poverty – may beless prioritized in favour of narratives that can be accommodated within a neoliberal context.Furthermore, I found that there exists a myriad of accounts of development and that development work cannot easily be accommodated within simplified dichotomies.

This case study provides an analysis on how working women mothers in Brazil articulate themselves in a feminist network born on social media (Maternativa) to generate collective empowerment, raise awareness about oppression and mobilize around work rights. Using qualitative methods such as insider participant observation, interviews and content analysis, it investigates how participatory-related communicative practices and feminism interplay on digital and interpersonal environments fostering dialogue, conscientization and, potentially, a “political turn” in the collective’s agenda. Theoretical underpinnings include Manuel Castells’ network society, participatory communication and Paulo Freire’s theories on oppressed subjects, as well as insights from matricentric and black feminisms. The validity of (feminist) participatory practices for the strengthening of women mothers’ grass-roots movements and its potential applicability to mitigate the limitations of social media are some of the conclusions offered. Despite challenges typical of social movements and a significant “white woman bias”, participation has been able to produce an expanded awareness of the different systems of oppression. As a result, women’s discourse and engagement inside the network has become increasingly political and critical regarding structural power relations in the Brazilian society.

In 2017, the Me Too campaign, founded ten years earlier to help women of color from low-income communities who were survivors of sexual violence, became a viral social media movement following allegations on Twitter by actress Alyssa Milano of sexual harassment and violence against the powerful Hollywood producer Harvey Weinstein. Using the hashtag #MeToo, Milano unwittingly mobilized millions of women to share their stories via social media, and the #Metoo movement subsequently helped to illuminate both the structural and individual aspects of sexual harassment and abuse by men against women within virtually all aspects of society. As the #MeToo movement swept the globe, millions of women shared stories of sexual harassment and abuse through social media platforms, and indictments of the “inappropriate behavior” against women gained center stage. To understand this movement today and how media made it possible, this study analyses the discussion about online media and social movements surrounding the 2019 World Economic Forum held in Davos, Switzerland. In doing so, this research sheds light on the achievement and impact of the movement. Employing a mixed-method approach providing a feminist epistemological perspective on elements drawn from discourse analysis, comparative discourse analysis, content analysis, and critical discourse analysis, this thesis analyses a sample of ten online reports on how online mass media, and particularly social media, shapes movements for social change. It shows that online media is of great significance in constructing movements for social change because it facilitates the construction and dissemination of a social change discourse and influences how we determine which situations and actions constitute “sexual harassment.” This analysis further shows that feminist principles of gender equality, women’s sexual self-determination, and empowerment no longer define the politics of sexual harassment in the digital age.

The Stolpersteine memorial art project commemorates individual Holocaust victims by placing small brass plates outside the last known place they freely lived or worked. To date around 70,000 of these ‘stones’ have been laid across 24 countries, making it the largest decentralised monument in the world. The work grows by virtue of community action from relatives, neighbours and activists. This paper examines how the memorial form functions in a specific context. An ‘unofficial' version has been running in Vienna since 2005, termed Stones of Remembrance. It shares key characteristics with Stolpersteine but the approach in the Austrian capital is distinctly different, with local interpretations. This case study into the Vienna experience investigates public response to these stones drawing on research material that includes interviews with specific stakeholders and the general public who encounter them on a day to day basis. It highlights Austria’s role in the Holocaust, and struggle to belatedly come to terms with its complicity in what happened on local streets. Key questions are whether placing history at a neighbourhood level engages the public more actively than centralised state actions? How do people understand and engage with these pieces and are they effective sites of memory, reflection or imagining? Public response in Vienna suggests that memorial stones might be valuable communication tools not only for remembering the past, but for the present too - as reminders of past abuses that can serve as warnings for the future. As an example of a participatory approach to memory work Stones of Remembrance / Stolpersteine can have relevance as a communication for development and social change tool, with potential application in other post conflict contexts.

The occupation of Western Sahara is a question of a forgotten colonization with a very limited framework of international recognition, media acknowledgment and talks. To break the remaining silence and invisibility, human rights activists have developed different initiatives, shedding light on the current situation of Western Sahara. This study investigates the Sahara Marathon campaign, an international sport event that has been developed in the Western Sahara refugee camps of Smara, El Aaiún and Auserd for twenty consecutive years.  Framing the Sahara Marathon as a case study, this degree project aims at inquiring into the potential impact and long-term implications of the international sport campaign, seeking “if” and “how” it contributes towards a social change and an end to the enforced invisibility of “Africa's last colony”, (Güell, 2015). In particular, this qualitative study examines the participatory approach and community engagement promoted through the campaign as well as the awareness-raising and dialogical processes triggered as a result of the Sahara Marathon sport event. The study is grounded on 23 in-depth interviews that have contributed to the external reliability of the research, underlining the reflections shared by organizers of the Sahara Marathon, drivers, freelancers, runners and most importantly human rights activists from Western Sahara. Findings reveal that the Sahara Marathon campaign raises awareness about the current situation in Western Sahara, contributing to a transnational acknowledgment of the conflict. The study also shows that active listening and convivial experiences are promoted throughout the campaign, dismantling stereotypes among communities coming from abroad and Saharawi people living in the refugee camps. In terms of participation, it has been concluded that the campaign uses a participation by consultation approach, needing a new model to showcase the utility and effectiveness of the event as well as to ensure its sustainability in the future.

Antibiotic resistance is one of the greatest global threats we face today. Human overuse ofantibiotics is a contributing factor and major behaviour change around antibioticconsumption is needed, but several challenges exist in communicating antibiotic resistanceto the public. In 2018 the UK Government relaunched a national television advertisement aspart of the ‘Keep Antibiotics Working’ campaign which aimed to raise awareness of antibioticresistance and reduce public demand for antibiotics. This study evaluates what role theframing of antibiotic resistance in the advertisement played in increasing publicunderstanding of antibiotic resistance and motivating behaviour change. The study isgrounded in behaviour change and health communication theory from the field ofCommunication for Development, and health and social psychology theory, reflecting theneed for multidisciplinary approaches to addressing antibiotic resistance. A textual analysisidentified how the issue was framed in the advertisement and surveys and interviews wereconducted with members of the target audience groups to analyse what effect theadvertisement had on their understanding of, and attitude towards antibiotic resistance.The findings show that the framing of antibiotic resistance in the TV advertisement led to anincrease in misunderstandings of what becomes resistant to antibiotics. The advertisementwas helpful in highlighting the vulnerability of antibiotics and for creating a new social normaround being a responsible antibiotic user, however was interpreted as childish byparticipants. It did not communicate the severity of antibiotic resistance or specific risk ofantibiotic overuse to the audience, or accurately reflect the audience’s existing knowledge ofantibiotic resistance and current behaviours. As the severity of antibiotic resistance was notconveyed, the advertisement did not motivate a change in antibiotic seeking behaviours orattitude amongst the majority of participants. The findings did highlight knowledge gapsamongst study participants including the importance of completing a course of antibiotics asprescribed, and that it is the bacteria itself, not the person, that develops resistance, andhopes this research can inform the development of future campaigns.