En el presente proyecto, se ha desarrollado una idea de negocio escalable y competitivo en el mercado y que se pueda mantener en el largo plazo. Este proyecto se basa en la comercialización de talleres a través de una plataforma digital, de nombre Minicrea, que ofrece una diversidad de especialidades en talleres recreativos enfocados principalmente en las artes plásticas, considerando dentro de ello, especialidades como pintura al óleo, dibujo, reciclaje artístico, entre otros. Minicrea es un proyecto basado en talleres de aprendizaje en línea, está dirigido a niños entre las edades de 6 a 11 años pertenecientes al nivel socioeconómico A y B. Este proyecto se inició a través de un proceso creativo en el que se presentaron ideas nuevas e innovadoras, las que dieron lugar a Minicrea. Esta fue validada por un método muy utilizado de recopilación de datos informativos, es decir entrevistas tanto a usuarios que cumplan los requerimientos para calificar como parte de nuestro público objetivo, así como también a expertos cuya información obtenida por parte de estos fue fundamental para la realización del presente proyecto. Asimismo, el modelo de negocio compuesto por elementos claves para el funcionamiento del presente emprendimiento debe ser validado. Para llevar a cabo esta validación de los supuestos del modelo de negocio, el equipo desarrolló un producto mínimo viable, el cual se presentó a los dos segmentos al que nos dirigimos. Los aprendizajes obtenidos de ello fueron muy importantes para realizar los ajustes correspondientes de acuerdo a las necesidades de los usuarios. Tras ello, se realizaron cuatro Concierge a lo largo de este proyecto, concluyendo que los talleres de artes plásticas ofrecidos por Minicrea, representan, para los padres de familia un servicio de alto valor debido a la calidad del mismo, por lo que tuvo gran acogida y muy buena aceptación. Consideramos que esta es una idea sumamente viable debido a las circunstancias que se viven en la actualidad, que a causa del confinamiento, muchos niños presentaron dificultades como afrontar el estrés por permanecer tanto tiempo en casa y las limitaciones que ello trae consigo, como el no poder tomar actividades recreativas al aire libre, sumado a ello, el aprendizaje a distancia y la falta de interacción con otros niños, nos ha llevado a plantear esta idea de negocio escalable y que se ajusta a la nueva normalidad y a las nuevas tendencias del mercado. / In this project, a scalable and competitive business idea has been developed in the market that can be maintained in the long term. This project is based on the commercialization of workshops through a digital platform, called Minicrea, which offers a diversity of specialties in recreational workshops focused mainly on the plastic arts, considering within it, specialties such as oil painting, drawing, recycling artistic, among others. Minicrea is a project based on online learning workshops, it is aimed at children between the ages of 6 to 11 years belonging to socioeconomic level A and B. This project began through a creative process in which new and innovative ideas were presented, which gave rise to Minicrea. This was validated by a widely used method of compiling informative data, that is, interviews both with users who meet the requirements to qualify as part of our target audience, as well as with experts whose information obtained from them was essential for the realization of this project. Likewise, the business model made up of key elements for the operation of this undertaking must be validated. To carry out this validation of the assumptions of the business model, the team developed a minimum viable product, which was presented to the two segments we are targeting. The lessons learned from this were very important to make the corresponding adjustments according to the needs of the users. After that, four concierges were held throughout this project, concluding that the plastic arts workshops offered by Minicrea represent, for parents, a high value service due to its quality, which is why it was very well received and very good acceptance. We consider that this is an extremely viable idea due to the circumstances that are lived today, that because of the confinement, many children presented difficulties such as coping with the stress of staying so long at home and the limitations that this brings, such as not Being able to take recreational activities outdoors, added to this, distance learning and the lack of interaction with other children, has led us to propose this scalable business idea that adjusts to the new normal and new market trends. / Trabajo de investigación

[pt] As Civic Tech como ferramentas tecnológicas para o exercício da cidadania e formação da cidadania global são capazes de fomentar e restaurar valores como cooperação e solidariedade na busca do consenso, conforme os pilares apresentados na Agenda 2030 da ONU – englobando pessoas, planeta, prosperidade, paz e parcerias. Torna-se possível o uso da tecnologia da informação para garantir informações de interesse socioeconômico para os cidadãos, permitindo, portanto, o acesso a informações para o exercício pleno da cidadania. Através do empoderamento do cidadão de um determinado território é possível a formação da cidadania global, rompendo-se a exclusividade imposta pelo mercado, no sentido de as pessoas agirem afirmativamente em prol do bem estar social, individual e coletivo, ou seja, além das ações associadas ao consumo típico de bens e serviços, características da sociedade de consumo e de massa. Neste sentido, o objetivo geral do trabalho é a criação de uma Civic Tech que se disponha à formação da cidadania global através de ações afirmativas com foco no Brasil, por meio do exercício efetivo da cidadania. / [en] Civic Tech as technological tools for the exercise of citizenship and the formation of global citizenship are capable of promoting and restoring values such as cooperation and solidarity in the search for consensus, according to the pillars presented in the UN 2030 Agenda - encompassing people, planet, prosperity, peace and partnerships. It becomes possible to use information technology to guarantee information of socioeconomic interest to citizens, thus allowing access to information for the full exercise of citizenship. Through the empowerment of citizens in a given territory, it is possible to form global citizenship, breaking with the exclusivity imposed by the market, in the sense that people act affirmatively in favor of social, individual and collective well-being, that is, in addition to actions associated with the typical consumption of goods and services, characteristics of consumer and mass society. In this sense, the general objective of the work is the creation of a Civic Tech that is willing to form global citizenship through affirmative actions focused on Brazil, through the effective exercise of citizenship.

The number of companies who base their business model on digital platforms has increased in the recent years. Successful examples of digital platforms are e.g., Airbnb, Klarna or Uber. Compared to traditional linear value chains the value creation process in digital platforms is characterized by co-creation between multiple actors who exchange resources through interactions to mutually create value. Because of this fundamental difference in the value creation process it is necessary to research value creation in digital platform. Screening the literature has however shown that there is research gap in understandthe value creation process in digital platforms. Therefore, this thesis aims to understand this context by conducting a case study-based research. For this purpose, the start-up company Eljun is chosen that creates a digital wallet for customers to proceed payments for sustainable transportations. By conducting semi-structured interviews with the central actors of the platform we received insights that allow us to answer the three research questions. The value proposition canvas for the first research question has shown that the technical integration, costs, and lack of uncertainty are negative perceived values by the actors and positive values result from synergy effects in the platform like enhancing reach and customer experience by offering complementary services. For the second question we appliedthe view of service-dominant logic to analyse what facilitates value cocreation in the platform which led to the following themes: Adopting customer centric approach, stimulating purposeful communication, fostering collaborative development, cultivating transparent and fair interaction. For the third questions we derived barriers and motivators for value co-creation that are connected to a shared mission, competition, organizational & industrial readiness, number of actors and end-users, and the design of boundary resources.

Цель исследования – опираясь на теоретические и практические основы цифровизации, смоделировать бизнес-процесс для автоматизации коммуникационных процессов в Профсоюзной организации. Объектом исследования выступает информационная система профсоюзной организации студентов ИнЭУ, структурное подразделение ПОС УрФУ. Для достижения данной цели были определены следующие задачи: провести обзор и анализ систем в условиях развития цифровой экономики; сформировать требования к выбору системы для профсоюзной организации; рассмотреть программные продукты для Профсоюзных организаций; смоделировать основную деятельность объекта исследования; создать и проанализировать модель AS-IS, выявить недостатки, построить модель TO-BE; создать концептуальную модель будущей системы; разработать план управления проектом; рассчитать экономическую эффективность проекта. Результаты выпускной квалификационной работы используются в процессе работы Профсоюзной организации студентов ИнЭУ, а также были представлены на научных конференциях. / The purpose of the study is to model a business process for automating communication processes in a trade union organization based on the theoretical and practical foundations of digitalization. The object of the study is the information system of the trade union organization of students of INEU, a structural unit of the UrFU PIC. To achieve this goal, the following tasks were identified: to review and analyze systems in the context of the development of the digital economy; to form requirements for choosing a system for a trade union organization; to consider software products for trade union organizations; simulate the main activity of the research object; create and analyze the AS-IS model, identify shortcomings, build a TO-BE model; create a conceptual model of the future system; develop a project management plan; calculate the economic efficiency of the project. The results of the final qualification work are used in the work of the Trade Union Organization of INEU students and have also been presented at scientific conferences.

User experience is today widely known but the complexity of this phenomenon is rarely left unnoticed. It is righteous to claim that the mobile application landscape is characterized by tough competition and high demands from users. To meet these demands the performance of the application is essential. There appears to exist consensus in existing literature regarding the importance of performance attributes for the user experience of mobile applications. However, there is limited research on how startup time is perceived and its effects on the user experience. Hence, this thesis aims to contribute to this field by investigating the formulated research question: To what extent does startup performance affect the user experience for a mobile application? Using a mixed method approach, this research aims to deepen the understanding of how end users of mobile applications perceive performance. The quantitative part of this study investigates what proxy variables that affect the performance during the startup process of a mobile application. The qualitative part aims to assess how users perceive startup time with respect to influencing factors and the effects on user experience. / Användarupplevelse är idag ett välkänt men komplext fenomen. Marknaden för mobila applikationer karaktäriseras av hård konkurrens och höga krav från användarna där tidigare studier har fastställt att prestanda-attribut har betydelse för användarupplevelsen. Det finns däremot begränsad empirisk litteratur kring hur prestanda uppfattas av användarna och effekterna på användarupplevelsen. Det är inom detta område som denna uppsats syftar till att bidra med kunskap. Detta genom att undersöka och besvara den formulerade forskningsfrågan: I vilken utsträckning påverkar start-prestandan användarupplevelsen för en mobilapplikation? Genom att använda en kombination av kvantitativa och kvalitativa metoder, syftar studien till att öka förståelsen kring hur användare av mobila applikationer uppfattar prestanda. Den kvantitativa studien undersöker vilka proxy-variabler som påverkar starttiden för en mobilapplikation. Den kvalitativa studien syftar följaktligen till att utvärdera hur användare uppfattar starttiden för en mobilapplikation med hänsyn till externa faktorer och dess effekt på användarupplevelsen.

[pt] Esta dissertação visa discutir como os veículos de jornalismo impresso estão sendo levados a mudar os formatos de publicação de notícias para se adequar às normas impostas por gigantes das comunicações como Alphabet e Meta. O estudo discute como este processo se inscreve numa linha do tempo de constantes adaptações do material gráfico jornalístico que visavam o aumento de vendas de exemplares. Usamos conceitos da Economia Política da Comunicação, como os de Bolaño e Harvey, além de Zuboff para contextualizar o papel que as empresas detentoras do Google e Instagram têm na disrupção do modelo de negócios jornalismo. Comparamos os perfis no Instagram da Revista Trip e do portal G1, com o recorte das postagens no formato de carrossel de janeiro a junho de 2023. Propusemos a subdivisão das amostras em cinco categorias distintas, de acordo com suas especificidades narrativas. Constatamos que as convenções de diagramação de revistas e jornais impressos foram reconfiguradas em cards para se adaptar às exigências das redes sociais. / [en] This dissertation aims to discuss how print journalism outlets are being compelled to change news publication formats to conform to the standards imposed by communication giants such as Alphabet and Meta. The study explores how this process fits into a timeline of constant adaptations of journalistic graphic material aimed at increasing copy sales. We draw on concepts from the Political Economy of Communication, including those by Bolaño, Zuboff, and Harvey, to contextualize the role that Google and Instagram s parent companies play in disrupting the journalism business model. We compare the Instagram profiles of Revista Trip and the G1 portal, focusing on carousel-format posts from January to June 2023. We propose subdividing the samples into five distinct categories based on their narrative specificities. We observed that the layout conventions of print magazines and newspapers have been reconfigured into cards to adapt to the demands of social media.

Цель исследования заключается в создании модели бизнес-процесса по приему и обработке заявлений на материальную помощь в УрФУ, основываясь на теоретических и практических принципах цифровизации, а также разработке технического задания для автоматизации этого процесса. Объектом исследования является информационная система Уральского федерального университета имени Б.Н. Ельцина. Предметом исследования является бизнес-процесс подачи заявлений на материальную помощь студентами УрФУ и последующая обработка этих заявлений. Научная значимость данного исследования заключается в применении новых знаний к информационной системе УрФУ с использованием уже известных моделей и методов. Практическая важность работы заключается в предложениях по автоматизации бизнес-процессов в УрФУ, что позволит оптимизировать взаимодействие со студентами через онлайн-коммуникацию. / The aim of the study is to create a business process model for receiving and processing applications for financial aid at Ural Federal University, based on theoretical and practical principles of digitalization, as well as to develop a technical specification for automating this process. The object of the study is the information system of the B.N. Yeltsin Ural Federal University. The subject of the study is the business process of submitting applications for financial aid by students of UrFU and the subsequent processing of these applications. The scientific significance of this study lies in the application of new knowledge to the information system of UrFU using already known models and methods. The practical importance of the work lies in the proposals for the automation of business processes at UrFU, which will optimize the interaction with students through online communication.

Цель исследования - опираясь на теоретические и практические основы цифровой трансформации, рассмотреть детали данного процесса на примере завода электротехнического оборудования. Объектом исследования выступает архитектура HR отдела завода электротехнического оборудования. Научная новизна исследования состоит в применении уже известных моделей и методов к новой предметной области, позволяющем получить новые знания об исследуемом объекте. Практическая значимость исследования заключается в применении авторских предложений по автоматизации бизнес-процессов в процессе работы HR департамента завода электротехнического оборудования. / The aim of the study is to examine the details of this process on the example of an electrical equipment plant, based on the theoretical and practical foundations of digital transformation. The object of the study is the architecture of the HR department of the electrical equipment plant. Scientific novelty of the study consists in the application of already known models and methods to a new subject area, allowing to obtain new knowledge about the object under study. Practical significance of the study lies in the application of the author's proposals for the automation of business processes in the HR department of the electrical equipment plant.

The final qualifying work consists of an introduction, three chapters, a conclusion, and a list of references. The purpose of the master's thesis: based on the theoretical and practical foundations of the science of the mechanism of public administration, to analyze modern management methods and identify ways to improve the current mechanism of public administration in the region, contributing to the development of modern theory of managerial decision-making. The first chapter outlines the concept and essence of the digital transformation of public administration, defines the state strategy of digital management and identifies ways to achieve the growth of socio-economic development of the subject through the application of digitalization of regional management. The second chapter evaluates the digital development of the Arctic regions of the Russian Federation, identifies the problems of digital transformation of this territory, and identifies solutions. In the third chapter, recommendations on the directions of digitalization have been developed. / Выпускная квалификационная работа состоит из введения, трех глав, заключения, списка использованной литературы. Цель магистерской диссертации: опираясь на теоретические и практические основы науки о механизме государственного управления, проанализировать современные методы управления и выявить пути совершенствования действующего механизма государственного управления регионом, способствующие развитию современной теории принятия управленческих решений. В первой главе обозначены понятие и сущность цифровой трансформации государственного управления, определена государственная стратегия цифрового управления и выявлены способы достижения роста социально-экономического развития субъекта через применение цифровизации регионального управления. Во второй главе проведена оценка цифрового развития арктических регионов Российской Федерации, выявлена проблематика цифровой трансформации данной территории, определены пути решения. В третьей главе разработаны рекомендации по направлениям цифровизации государственного управления Республики Коми, осуществлена разработка параметров проекта цифровизации, определен механизм его внедрения и рассмотрено влияние на социально-экономическое развитие региона. Практическая значимость исследования заключается в том, что теоретические положения, изложенные в работе, доведены до уровня практических предложений и рекомендаций. Предложенный автором механизм государственного управления позволяет увеличить быстродействие, обоснованность и эффективность принятия управленческих решений.

本研究旨在如何透過創新的營銷模式，如電子醫藥行銷及電子醫藥平台，來解決跨國製藥廠在台灣面臨的困境。本研究以個案公司為研究對象，透過傳統策略規劃流程來做策略分析、策略擬定及策略執行。策略分析主要在分析內外部環境，外部環境，先透過五力分析來確認製藥產業的吸引力及哪一項競爭力是跨國製藥廠最需重視的，接著討論醫業環境的演變及對傳統營銷模式的衝擊。內部分析，主要針對個案公司做情勢分析，透過個案公司的組織目標、BCG矩陣分析模型、核心競爭力、品牌權益市場調查、高涉入購買決策過程分析、SWOT分析、商業模式和4C（四種交換成本）處分析來判斷情勢。從分析的結果來確認主要問題及機會，然後根據主要問題及機會來擬定相對策略，最後分析執行行動方案的成效來驗證策略的正確性。 / This study explores how the innovative marketing and sales model (such as eDetailing and Physician Digital Platform) can help to overcome the obstacles that international pharmaceutical company has been facing in Taiwan. This research is a case study for an international pharmaceutical company. The study is mainly focused on Taiwan’s pharma division. They study is structured in 3 major sections – strategy analysis, strategy defining and strategy execution. For the analysis, it focuses on analyzing external and internal environment. For the external environment, first apply the 5-force theory to identify the attractiveness of the industry and which competitive forces should be focused on. Then it discusses the evolution of the pharmaceutical industry in Taiwan and how it impacts the traditional sales model. The internal analysis focuses on the case study of the company. Use tools and models such as BCG Matrix, core competency, brand equity market research, buying process, SWOT, business model and 4 Costs model to analyze the studied company’s situation. Through the analysis, identify the key problem and opportunity and make corresponding strategies. At the final section, validate the strategy’s effectiveness through analyzing the execution of the innovative marketing and sales model initiatives.