Att identifiera vad användare värderar är nyckeln till att företag kan skapa konkurrenskraftiga fördelar. Trots detta använder designers inom området för service design flera visualiseringstekniker som stöd för att visualisera olika aspekter av en service men ingen av visualiseringsteknikerna stödjer en servicedesigner att identifiera vad användare värderar. Utifrån en explorativ metodansats triangulerar studien en enkätundersökning och intervju med en sammanställning av de viktigaste ”ingredienserna” som bör finnas i en visualiseringsteknik som stödjer servicedesigners att identifiera potentiellt användarvärde innan en service är skapad. Resultatet av studien presenteras i form av visualiseringstekniken ”Värdeprofilens resa” som syftar till att stödja designers och företag att uppnå konkurrenskraftiga fördelar genom att identifiera potentiellt användarvärde genom service design. Genom att besvara frågeställningen kan studien möta den problematik som relaterar till avsaknaden av ett visualiseringsstöd som stödjer företags behov av att samla in kunskap om vilken typ av service som kan skapa värde hos användare utan att utgå från en befintlig service. Resultatet av examensarbetet är tänkt att kunna användas av servicedesigners för att identifiera aktiviteter i använ­dares liv där företag, genom sina resurser, kan skapa service som stödjer användares behov och på så sätt skapar användarvärde. / To identify what users value, is the key to business for creating competitive advantages. Despite this, designers in the field of service design using several visualization techniques for support when visualizing different aspects of a service. But none of the visualization techniques support the servicedesigner to identify what the user values. The study is based on a exploratory methodology which triangulates, a questionnaire and interview with a summary of the most important "ingredients" that should be included in visualization technology wich supports servicedesigners to identify potential user value before a service is created. The results of the study are presented in the form of the visualization technique "Value Profile Journey" that aimes to support servicedesigners and companies to whom want to achieve competitive advantage by identifying potential user value through service design. By answering the question the study can face the problems related to the lack of visual aid that supports the company's need to gather knowledge about the type of service that can create user without having to source that from an existing service. The result of this study is meant to be used by servicedesigners to identify activities in the users life in which companies, through their resources, can create services that support users needs and thereby create more value for the users.

I denna uppsats undersöks internationella turisters informationsbehov före under och efter ett besök i Stockholms skärgård där fallet utgår från samverkansprojektet Stockholm Archipelago. Undersökningens syfte är att få en ökad förståelse för informationsbehov i relation till Stockholm Archipelagos utformning av digitala informationstjänster som skapar bruksvärde för turistupplevelsen i Stockholms skärgård. Undersökningen grundar sig på intervjuer med internationella turister och anställda inom ramen för projektet Stockholm Archipelago. Studien utgår från service-perspektivet; utifrån-och-in med fokus på förståelse för kundernas informationsbehov före, under och efter ett skärgårdsbesök. Undersökningen visar att turisternas gemensamma informationsbehov och att Stockholm Archipelagos digitala tjänster stödjer behoven men hur turisterna vill erhålla informationen skiljer sig åt. Detta för att bruksvärdet främst skapas genom digitala kanaler med användargenererat innehåll som är mer individanpassat. / This paper examines international tourists information needs before, during and after a visit in the Stockholm archipelago, where the case of analys is based on the collaborative project Stockholm Archipelago. The purpose is to gain a better understanding for the information needs in relation to Stockholm Archipelagos strategies towards digital information that creates value-in-use for the tourist experience in the Stockholm archipelago. The study is based on interviews with international tourists and people within the project Stockholm Archipelago. The study takes a service management-perspective; outside-in to understand customers' needs for information before, during and after a visit to the archipelago. The survey shows that tourists' information needs are the same and that Stockholm Archipelagos digital services supports the needs, but how the tourists want to receive information differs. This is because value-in-use is primarily created through digital channels with user-generated content that is more individualized.

Denna uppsats beskriver smart turism, undersöker utvecklingsmöjligheter på tekniskt medierade upplevelser och framställer en fallstudie av Nyköping som turistdestination med ett inbäddat fall Nyköpingshus. Studien baseras på en empirisk forskningsstrategi med kvalitativa undersökningsmetoder. Angreppssättet har en explorativ karaktär med fem olika kvalitativa datainsamlingstekniker. Studiens ramverk tar form i tre kompletterande perspektiv – leverantör, tjänst och konsument. Syftet med studien är att bidra med ny kunskap om smart turism och utvecklingsmöjligheter med tekniskt medierade upplevelser. Undersökningen skapar en helhetsbild av Nyköpings och Nyköpingshus nuläget och avslutar med ett nyläge samt identifierar hur smart turism i samband med tekniskt medierade upplevelser kan stödja nytt värdeskapande hos konsumenterna på en turistdestination. Undersökningen visar att smart turism beskrivs som ett paraplybegrepp som omfattar alla integrerade insatser på en turistdestination för att samla in, forma och kontrollera data som kommer från fysisk infrastruktur, sociala kontakter, statliga eller verksamhetskällor och mänskliga sinnen. För att utveckla en framgångsrik smart turistdestination krävs det tillgång till nödvändiga resurser och besökarnas engagemang genom tekniskt medierade upplevelser. De värdehöjande faktorerna av smarta turistupplevelser som ökar vinsten och prestige för destinationen är turistattraktioner, tillgänglighet, faciliteter, aktiviteter och tillhörande tjänster som medieras genom teknik. Den genomförda studien påvisar att Nyköping och Nyköpingshus har alla förutsättningar att bli ”smartare” i samband med tekniskt medierade turistupplevelser som skulle gynna alla parter – både turister och turistdestinationer. / This paper describes smart tourism, examines opportunities for development with smart experiences and provides a case study of Nyköping as a tourist destination with Nyköping castle as an embedded case. The study is based on empirical research strategy with qualitative research methods. The approach is explorative and uses five different data collection techniques. The structure of this study has three complementary perspectives – supplier, service and consumer. The purpose of this study is to contribute with new knowledge about smart tourism and development opportunities with technology mediated experiences. The survey creates an overall picture of Nyköping and Nyköping castle present situation and concludes with suggestions for development, as well, it identifies how smart tourism with technology mediated experiences can support the creation of new value-in-use for consumer on a tourist destination. The survey shows that smart tourism is described as an umbrella term that covers all integrated efforts of a tourist destination to gather, shape and control the data emerging from the physical infrastructure, social contacts, governmental or business sources and human minds. To develop a successful smart tourist destination requires access to the necessary resources and visitors’ engagement through technology mediated experiences. The value adding factors of smart experiences that increase profits and prestige for destination are tourist attractions, availability, facilities, activities and related services that are mediated through technology. The current study demonstrates that Nyköping and Nyköping castle has all prerequisites to become “smarter” in relation to technology mediated experiences that would benefit all parties – both tourists and tourist destinations.

In this paper I argue that, in an effort to create novel cross media exhibition concepts, museums should use service design. By realigning their organizations and embrace the fact that what they are offering is indeed a service, they can gain a new outlook and generate new ideas about how to create novel cross media exhibition concepts. I also suggest that treating the exhibition in a similar way that film studios treat franchises could help shift the mindset and make it cross media-centric. In order to arrive at these conclusions I performed an observational study and conducted qualitative interviews with museum professionals working in various museums in Sweden. The observational study was designed to get a grasp of the current state of digital artefacts in Swedish museums whereas the interviews were aimed towards identifying attitudes as well as knowledge of current opportunities and obstacles. The observational study taught me that instances of rich, meaningful interactions with ties to an overall concept was not common, and that there is definitely opportunities to think differently about delivering these types of distributed user experiences. The interviews gave me a greater understanding of the intricacies of the field of cultural preservation and museums, as well as insight into some of the reasons why things are the way they currently are. Using service design to align these organizations could perhaps aid with some of these reasons.

The essay describes how institutionalized standards arise and spreads in the global organizational community. From an institutional perspective, service design is analyzed as an institutionalized standard focusing on its claims to address a current problem in society, the increasing mental health.   The purpose is to analyze how service design is formulated as meaningful in the institutional environment and whether service design meets the characteristics that characterize successful institutionalized standards. Furthermore, the purpose is to analyze the way in which service design is presented as meaningful to address the problem of increasing mental illness. Does service design in this regard fulfill the characteristics that characterize successful institutionalized standards and how does service design look like spreading in this claim?  The approach to achieving the purpose is by distinguishing indicators of the characteristics that characterize successful institutionalized standards. The indicators consist of central meanings of service design based on a general presentation and based on a problem focused presentation. Secondary data in the form of conceptual literature form the basis of the general presentation, and primary data in the form of semistructured interviews focus on the current problem of increasing mental illness.   The conclusion is that service design based on a general presentation already fulfills most characteristics that characterize successful institutionalized standards and thus has a good opportunity to institutionalize and spread. Furthermore, it is concluded that service design focusing on the problem of increasing mental health meets the characteristics required in an external sense to institutionalize and spread. There is, however, no basis for determining whether service design focusing on the problem of increasing mental health internally within the organizational activity has the characteristics required to institutionalize and spread in the global organizational community. / Uppsatsen beskriver hur institutionaliserade standarder uppstår och sprids i det globala organisationssmahället. Utifrån ett institutionellt perspektiv analyseras tjänstedesign som en institutionaliserad standard med fokus på dess anspråk att hantera ett aktuellt problem i samhället, den ökande psykiska ohälsan. Syftet är att analysera hur tjänstedesign framställs som meningsbärande i den institutionella omgivningen och om tjänstedesign uppfyller de egenskaper som kännetecknar framgångsrika institutionaliserade standarder. Vidare är syftet att analysera på vilket sätt tjänstedesign framställs som meningsbärande i anspråk till att hantera problemet med den ökande psykiska ohälsan. Uppfyller tjänstedesign i detta anspråk de egenskaper som kännetecknar framgångsrika institutionaliserade standarder och hur ser tjänstedesignens möjlighet ut till att spridas i detta anspråk? Tillvägagångssättet för att uppnå syftet är genom att urskilja indikatorer på de egenskaper som kännetecknar framgångsrika institutionaliserade standarder. Indikatorerna utgörs av tjänstedesignenens möjliga meningsskapande – och meningsbärande centrala betydelser utifrån en allmän framställning och utifrån en problemfokuserad framställning.  Sekundärdata i form av konceptlitteratur ligger till grund för den allmänna framställningen och primärdata i form av semistrukturerade intervjuer fokuserar på det aktuella problemet med den ökande psykiska ohälsan.   Uppsatsens slutsats är att tjänstedesign utifrån en allmän framställning redan uppfyller flertalet egenskaper som kännetecknar framgångsrika institutionaliserade standarder och har därmed en god möjlighet att institutionaliseras och spridas.  Vidare är slutsatsen att tjänstedesign med fokus på problemet med den ökande psykiska ohälsan uppfyller de egenskaper som krävs i extern bemärkelse för att institutionaliseras och spridas. Det saknas däremot underlag för att avgöra om tjänstedesign med fokus på problemet med den ökande psykiska ohälsan internt inom den organisatoriska verksamheten har de egenskaper som krävs som att institutionaliseras och spridas i det globala organisationssmahället.

「台灣的代工製造產業應該如何發展」的問題，是困擾PC產業的管理難題，特別是在公司面臨產品成熟、訂單驟減、毛利下滑的時刻。所有台灣的代工製造產業亟思轉型的方法和方向，但是轉型到的新的產品市場或產品也是非常複雜、動態、多重因素多相互依存及影響。屬於複雜難解的問題(Wicked Problem)、問題本身都還需要定義及釐清。本論文將列出想解決的議題並定義為服務設計的議題。 因此本研究的服務設計議題(Service Design Challenge)可定義如下:「以服務設計思維建構專業代工緯創的未來」。本論文經由訪談傳統PC產業的品牌公司、IC供應商、作業系統公司和工業PC的公司，研究過程藉由運用服務設計(Service Design)手法並發掘洞見(Insights)與價值，據此將真正符合客戶需求，在找出表面及深層需求後、設計新的服務模式，得到其反饋之後再修正設計；接著結合最新科技趨勢，例如：物聯網、工業4.0、感測器和機器手臂，以提供客戶安心的代工服務；最後希望藉由改變運營模式，達到緯創成功轉型的目標。 雖然新的科技尚未成熟，只要方向正確，這些模式或能力成熟後，可以快速讓公司保持彈性，能充分利用的資源，進行個別化差異設計。 / “How to develop the ODM (Original Design Manufacturer) industry in Taiwan” is plagued by PC industry management problems, especially for those companies facing product maturity, orders plummeted and the decline in gross margin. The ODM in Taiwan is trying to change the way and direction, but the transition to the new product market or product is very complex, dynamic and involves multiple inter-dependent factors. It is a complex problem (Wicked Problem), and the problem itself also needs to be defined and clarified. The aim of this thesis is to address and define the issues through the lens of service design. Therefore, our Service Design Challenge Problems can be defined as: “The Future of Wistron through the Service Design Lens". This thesis, through interviews with traditional PC industry brand companies, IC suppliers, operating systems companies and industrial PC companies, adopts the research process of the service design approach and explores the insights and value, which will truly meet Customer needs, identify the surface and deep demand, attain the design of new service model, and integrate the latest technology trends, such as Internet of things, industry 4.0, the sensor and the robot arm, in order to provide customers with reliable and assured ODM services. Our final hope is to change the operating mode and achieve a successful Enterprise Transformation of Wistron. Although the new technology is not yet mature, as long as the direction is correct in light of these models or abilities to mature, the company can remain flexible, make full use of resources, and create individualized design differences.

The purposes of this study were to design and develop the web service for fixed asset tracking and stock taking. Both theoretical and practical concepts were examined in order to apply them during significant part of service's life cycle covered in this thesis, from the very first analyses to the first production release. Primary goal of this study was to design the service and get it ready for the basic usage. Secondary goal was to document the process of designing and developing the service. Involved methods, practices and technologies were described. These goals were achieved using analytical methods and executive skills. In addition to development of web service itself, most important contributions of this thesis include supplying an in-depth study of web service design and development structured as a step-by-step tutorial.

The digital revolution has led to a drastic transformation of electronics manufacturing industries globally. A growing number of companies are continually investing in digital technologies to remain competitive. Artificial Intelligence (AI), Industrial Internet of Things (IIoT), Big data, Robotics, etc. and smart devices have been widely adopted to improve efficiency, connectivity, and productivity of businesses. To cope with increased competition and customer demands, electronics manufacturing companies have broadened their interest in service innovation. However, companies pursuing a servitization strategy often lack an established framework i.e. method and tools to design new services. Besides, research indicates that existing frameworks with the potential to support this development are not contextualized to the electronics manufacturing industry. This design study, therefore, evaluates and proposes how the Integrative PSS approach can be adapted to suit the electronics manufacturing context to support services. The findings suggest that some models used in this approach were found to be unfavorable in the development of services. In such cases, the study contributes by providing suggestions on what models to adapt and how in the integrative PSS approach to support electronic manufacturing companies in their servitization process. The artifact is an exaptation since a known solution is extended to solve a problem in a new context and of the type instantiation.

This thesis explored design’s role in transitioning the Swedish food system to one that is more resilient to the shocks caused by climate change and in the context of the project duration, COVID-19. The project’s central question was: What does food citizenship look like in a resilient food system, and what design process is necessary to facilitate such a solution? The project collaborated with a local food ecosystem startup, Harvest, which has the mission to improve the local food supply chain so everyone can eat deliciously and sustainability. Together with Harvest, the project developed a vision of what the local food ecosystem will look like in a viable world. It proposes that collective action around food is a possible vehicle for systems transition. The resulting design is the proposition of a network that connects urban communities to local food producers while facilitating the support required to expand the production capability and stability of the local food ecosystem. The network is grounded in the design principles synthesized from the research conducted with the creative communities in Sweden that are working towards a resilient food system. The ideas of mutual aid and the permaculture ethics of people care and fair share have been guiding forces as supporting those living in transition is an essential element of food systems transition. From this proposition the project sets to explore what disruptive innovations need to occur in order to reach this vision. By framing the project in this way I aim to not only illuminate what the preferable future looks like and how it will function, but also illustrate how it is possible to reach this future.

I ett försök att minska klimatavtrycken och samtidigt påskynda den digitala industrialiseringen, deklarerade den Europeiska unionen (EU) år 2014 att dess medlemsländer skulle frångå den linjära ekonomin och ersätta den med en cirkulärekonomisk modell. Sedan övergången inträffade, har den nya modellen blivit en så pass stor succé enligt EU själva att transformationen blivit ostoppbar. Dessa framgångar har således bildat ringar på vattnet och idag vill allt fler bolag och entreprenörer finna en väg in i denna moderna ekonomi. Ett av dessa bolag är Tricircular AB, vars vision är att förändra handeln med vitvaror genom att höja vitvarornas värdeskapande livslängd genom effektivare återanvändning. Denna cirkulärekonomiska tjänst är tänkt att företrädesvis ske på en digital plattform där vitvarureparatörer och kunder som efterfrågar vitvaror ska kunna mötas och paras samman utefter behov.På uppdrag av Tricircular AB, har detta arbete tagit fram preliminära designprinciper gällande det framtida designarbete som är tänkt att forma Tricircular AB:s digitala tjänsteplattform. Genom semistrukturerade intervjuer med potentiella klienter i form av reparatörer och fastighetsägare, har kunskap inhämtats om upplevelser och attityder rörande deras arbetssituation, digitaliseringens påverkan samt arbetsplatsens miljöarbete. Utifrån deras svar har två tematiska analyser gjorts vars underliggande teman har sammanställts och skalats ner till fyra lättförstådda designprinciper formade utefter ett människocentrerat designperspektiv. Resultatet av designprinciperna indikerar att det framtida designarbetet bör arbeta för att forma en tjänst som prioriterar personlig frihet, anpassad effektivisering, tilltro samt transparens. Vidare har designprincipernas allmänna karaktär diskuterats, flexibiliteten i intervjudeltagarnas nuvarande arbetssituation har ifrågasatts och huruvida grönmålning är ett reellt problem som kan lösas genom design. / In an attempt to lower the carbon footprint and simultaneously accelerate the digital industrialization, the European Union (EU) declared in 2014 that its member states would depart from the linear economic model and instead embrace a circular version of economics. Since the transition was initiated, the new model has become such a success according to the EU, that the transformation now must be regarded as unstoppable. The success has caused a ripple effect, making companies and entrepreneurs eager to find their way into this modern economy. One of these companies is Tricircular AB, whose vision is to revamp the white goods commerce by increasing the value-creating lifespan of the appliances through efficient reutilization. This circular economic service will preferably take place on a digital platform on which white goods repairers and customers who requests white goods may gather and be paired up depending on demand.This thesis has on the behalf of Tricircular AB developed the preliminary design principles regarding the future design work which intends to shape Tricircular AB’s digital service platform. By interviewing potential clients in the form of repairers and property managers in a semi-structured interview format, knowledge has been accumulated regarding experiences and attitudes concerning the interviewees work situation, the impact of digitalization and the pro-environmental behaviors at their workplace. Based on the interviewee’s answers, two thematic analyses were performed. The identified sub-themes of the analyses were then compiled and analyzed before four design could be extracted out of the compilation.The resulting design principles indicate that the future design work of the service platform should focus on shaping a service that prioritizes personal freedom, adapted efficiency, trust and transparency. In addition to this the design principles and their trivial nature has been questioned, as well as the flexibility in the interviewees current work situation. Criticism has also been raised regarding the act of green washing and whether it is a real problem which could be solved through design or not.