Customers uses both offline and online channels before the final purchase, retailers that are operating and selling their products both online and offline can benefit from aligning the experiences on their channels by using an omni-channel strategy. The smartphone is becoming a natural part of our day-to-day life and keeping us connected, also when visiting abrick and mortar retailers. Mobile technology therefore possesses the opportunity to integrate in-store experience with the online world for creating value for customers. But many retailers are struggling in their integration efforts towards an omni-channel strategy due toall the possible technologies to invest. Therefore, the purpose of this thesis was to investigate the acceptance of mobile technologies in a brick and mortar retail setting, the chosen technologies are beacons and augmented reality.This research investigated the mediating effect of the four technology readiness dimensions:optimism, innovativeness, discomfort and insecurity, on the constructs of the technology acceptance model: perceived usefulness and perceived ease of use. The research was carried out with a positivist research philosophy, inductive approach and lastly with an explanatory research design including a quantitative method. The data was collected through a survey, which got answered by 224 participants. The data was further statistically analyzed. The result showed that several of the dimensions of technology readiness had a significant effect on the constructs of technology acceptance model, especially the dimension: optimism. Thus, retailers that wants to introduce mobile technology into their stores should put emphasis on customizing their offerings towards the customers’ different level of technology readiness, especially optimism.

No description available.

Syfte: Syftet med denna studie är att skapa förståelse för hur styrkortsanvändning hos svenska kommuner upplevs av involverade chefer, särskilt sett till användbarhet och användarvänlighet. Metod: Denna studie antar ett kvalitativt och tolkningsinriktat synsätt och har en abduktiv ansats. Tillvägagångssättet omfattar en litteraturstudie samt empiri-insamling medelst semistrukturerade intervjuer, vilka sedan växelvis har ställts mot varandra genom en tematiserad analys. Slutsats: Vår slutsats är att styrkortsanvändning hos svenska kommuner uppvisar avsevärd variation, men att styrkorten överlag upplevs som användbara för organisationen; något mindre användbara för den enskilde chefen samt att bristfällig användarvänlighet är vanligt förekommande. Förslag till fortsatt forskning: Se stycke 6.4. Studiens bidrag: Vår studie bidrar med empirisk bekräftelse av att balanserat styrkort upplevs vara ett användbart koncept för kommunal styrning. Vidare påvisar studien att styrkortet främst är praktiskt användbart för organisationen som helhet; sett till den enskilde chefen är användbarheten och användarvänligheten mer begränsad, och förbättringspotentialen upplevs vara stor sett till båda perspektiv. / Aim: The purpose of this study is to create an understanding for how scorecard usage in Swedish local government is perceived by the involved managers, especially in terms of usefulness and ease of use. Method: This study adopts a qualitative and interpretative stance and has an abductive approach. The mode of procedure includes a literature study and collection of empiric material through semistructured interviews, which have then iteratively been positioned versus each other in a thematised analysis. Conclusions: Our conclusions are that scorecard usage in Swedish local government organisations encompasses considerable variation, but that the scorecards in general are perceived as useful for the organisation; somewhat less useful for the individual manager and that inadequate ease of use is commonly occurring. Suggested future research: See paragraph 6.4 below. Contribution of the thesis: Our study contributes with empiric confirmation that the balanced scorecard is perceived to be a suitable concept for Swedish local government management. The study also shows that the scorecard is useful primarily for the organisation as a whole; the usefulness and ease of use seen to the individual manager is more limited, and the potential for improvement is perceived to be considerable seen to both perspectives.

Technology has been an integral part of human life since the 19th century’s Industrial Revolution, and the advancement of technologies has continued into the 21st century. Of all new emerging technologies, the computer has been identified as the most important, most complex and fastest emerging technology. In order for businesses to compete and survive within the business world, they are compelled to adopt new computer technologies. However, computers alone cannot improve organisational performance. Computers need to be accepted, optimally used and utilised by employees in order for an organisation to succeed. One such technology is SAP AG’s Enterprise Resource Planning (ERP) system which is a real-time, fully integrated business system used by more than 170 000 organisations in 120 countries. Measuring information system success has been a concern since its inception due to its complexity and difficulty to appraise. Researchers traditionally attempted to measure success by the delivering of a functional information system product within certain monetary and time constraints. Subsequently, evidence suggested that a more accurate measure of success lies within the field of system use. One model of assessing and predicting user acceptance and which has gained popularity in recent years is the Technology Acceptance Model (TAM). Apart from accepting the SAP ERP system, users should also be of the intention to continuously use it as a job requirement. The model for measuring user commitment is psychological attachment which determines whether the commitment is insincere and temporary, or long-lasting. Further, not only do users need to accept and continuously use an information technology like SAP ERP; they also need to be able to cope while using it. If not, psychological stress known as techno stress develops and prevents the optimal use of this system. With these three possible explanations for computer technology avoidance as a premise of departure, this study aims to determine the congruence, if any, between the sub-constructs of the TAM (perceived ease of use, perceived usefulness, attitude toward using, behavioural intention to use and actual system use), psychological attachment (compliance, identification and internalisation), and techno stress (negative computer thoughts) within a South African SAP ERP user environment. A cross-sectional survey design was used rendering a convenience sample of N = 241 from among the SAP ERP user fraternity at a South African steel manufacturer. The measuring instruments used were the 23-item Technology Acceptance Questionnaire (TAM), the 10-item Psychological Attachment Questionnaire (PAQ) and the 20-item Computer Thoughts Survey (CTS-C). Study 1 which was a literature review confirmed conceptual congruence in that although the technology acceptance model was the most parsimonious, powerful and widely applied theoretical model, it was constrained due to the omission of social influence (psychological attachment) as a contributing factor in the processes of behavioural change towards technology acceptance. Furthermore, it was found that techno stress lowers employee efficiency and creates dissonance in the work environment, resulting in acceptance, hesitance or resistance towards the technology in question. Congruence was established between the system itself (technology acceptance), social relationships (psychological acceptance), and inherent psychological stress (techno stress). The aim of study 2 was to test the technology acceptance model within a South African SAP ERP user environment. Structural equation modelling confirmed that positive inter-construct relationships exist between all TAM constructs. Actual system use, which is the measurement for technology acceptance, was directly affected by behavioural intention to use and indirectly by perceived usefulness. In turn, behavioural intention to use was directly affected by perceived usefulness, attitude toward using and indirectly by perceived ease of use. Attitude toward using was directly affected by perceived ease of use and perceived usefulness. Perceived usefulness was directly affected by perceived ease of use. Study 3 revealed that internalisation had a direct positive effect on behavioural intention to use and an indirect effect on actual system use via behavioural intention to use. Furthermore, in this study identification had direct positive effects on internalisation, perceived usefulness, perceived ease of use and actual system use. Indirect effects emerged between identification and behavioural intention to use via internalisation as well as behavioural intention to use via perceived usefulness. Compliance, on the other hand, had negligible, negative direct effects on all TAM constructs of which the most prominent was that on attitude toward using. Results acquired from structural equation modelling in study four confirmed that weak negative relationships existed between techno stress and all TAM constructs. This finding is contrary to other studies and can be attributed to the fact that participants in this study were at large, proficient around SAP ERP and therefore experienced low levels of techno stress. Furthermore, aspects such as effective training, clear deadlines, effective teamwork, recurrent performance evaluations, job security, career development and realistic job load are all antidotes for techno stress which is believed to be current within the participant fraternity. In a concluding chapter the conclusions derived from the literature review, as well as the empirical research were presented and recommendations flowing from this research study were made. / PhD (Psychology), North-West University, Vaal Triangle Campus, 2014

Cette étude a été conçue pour réaliser une évaluation des sites Web des bibliothèques universitaires pakistanaises à partir des utilisateurs. L'évaluation a été faite sur la base de leur utilisation, leur utilité, leur facilité d'utilisation et leur impact. La documentation consultée a contribué à l'élaboration d'un questionnaire pour la collecte des données. L'échelle de Likert comprenant sept niveaux a été utilisée pour établir les questions centrées sur le sujet. Nous avons sélectionné un échantillon déterminé de 60 utilisateurs de chaque université participant à l'étude, sur la base de leurs statuts (15 chacun). Les données recueillies auprès de 17 universités avec 957 questionnaires valides ont été analysées. Le test alpha de Chronbach a garanti la fiabilité de l'instrument à tous les niveaux. Sur la base de la plupart des utilisateurs, l'étude a révélé que les sites Web des bibliothèques universitaires au Pakistan avaient un impact quelque peu positif sur les utilisateurs. La recherche a identifié certaines faiblesses dans les sites Web des bibliothèques des universités publiques concernant la mise à jour, la facilité de téléchargement pour les chercheurs et les étudiants et le design. La valeur ajoutée des services avait besoin d'être abordée dans les sites Web des bibliothèques universitaires. L'étude présente des recommandations en termes d'implication pour la pratique et pour la politique qui permettront, non seulement de remédier aux faiblesses mises en évidence, mais aussi de conduire à une amélioration supplémentaire des sites Web des bibliothèques universitaires du Pakistan. Cette recherche basée sur l'utilisateur, avec quelques limitations, offre une large compréhension du sujet. De plus, elle a une importance théorique et pratique pour projeter de développer à l'avenir des sites Web de bibliothèques centrés sur l'utilisateur / The study was designed to make an appraisal of Pakistani university library websites on users. The evaluation was made on the basis of their use, usefulness, ease-of-use and impact. The reviewed literature helped in developing a questionnaire for data collection. Seven-point Likert scale was used to assess the subject-centered questions. The purposeful sample of 60 users, on the basis of their status (15 each), from each university included in the study was taken. The data collected from 17 universities with 957 valid questionnaires was used for analysis. The Chronbach's alpha test ensured reliability of the instrument at all levels. The study revealed that university library websites of Pakistan have somewhat positive impact on users on the basis of most of the indicators. The research has identified some weaknesses in the library websites of public universities regarding up-to-dateness, downloading facility for researchers and students, and design. Value added services needed to be adressed in the university library websites. The study presents recommandations in terms of implications for practice and implications for policy that will not only address the weaknesses highlighted but also lead to further improvement of university library websites of Pakistan. This user-based research, with some limitations, provides broad understanding of the subject. In addition, it has theoretical and practical significance for planning to develop user-centered library websites in future.

Abstract The affinity between mobile devices and electronic commerce is strong, and mobile commerce is a large potential market, as an offshoot of electronic commerce. The margin between electronic commerce and mobile commerce is becoming gradually thinner. The mobile device is more than a transaction tool; it plays a central role in the whole of online shopping as a connector between retailers, online platforms and online shoppers, with a rich experience of noticeable heterogeneity in online retailing. The study concentrates on the use of the tablet for online shopping, how it correlates to general online shopping and how it differs from other mobile devices regarding online shopping. The study utilised an integration of different research domains (marketing, psychology and a technological approach). This integration gives a broader perspective and deepens the understanding of the research topic. The study adopts a quantitative methodology and utilises survey research, because of the online specific behaviour of tablet users, with structural equation modelling techniques. The study contributes theoretically in four parts. First, the study is interdisciplinary and combines insights from marketing, psychology and information systems literature with an integrated model of tablet commerce to identify the antecedents of customer loyalty and contribute to marketing literature. Second, the study is a comparative study and discovers the impact of security, technology, utilitarian and eminent factors related to customer loyalty to the online retailer, which is a growing trend in two cultures. Third, the study reveals the mediating role of trust in explaining the interaction between reputation and loyalty across borders and the mediation between online shopping experience and reputation, trust, self-efficacy and privacy to predict customer loyalty to an online retailer in a developed nation. Fourth, the study discovered variation by gender in tablet commerce, based on the integrated model. The gender divergence is more significant on one antecedent of loyalty than the others. Managers should also target online customers with promotional offers based on gender differences. The study’s managerial implication has been recommended and future research opportunities have been expanded. / Tiivistelmä Yhteys mobiililaitteiden ja verkkokaupan välillä on voimakas, ja mobiilikaupankäynti on suuri potentiaalinen markkina verkkokaupan sivujuonteena. Marginaali verkkokaupan ja mobiilikaupankäynnin välillä pienenee koko ajan. Mobiililaite on enemmän kuin vain kaupanteossa käytetty väline; se näyttelee keskeistä roolia verkkokaupankäynnissä ja toimii myyjien, verkkoalustojen ja verkkoasiakkaiden yhdistäjänä, ja verkkokauppojen heterogeenisyydestä on kertynyt runsaasti kokemusta. Tutkimuksessa käytetään kvantitatiivista metodologiaa ja hyödynnetään survey-tutkimuksia sekä rakenneyhtälömalleja tablettitietokoneiden käyttäjien käyttäessä nimenomaan verkkopalveluja. Tutkimus lisää teoreettista tietämystä aihepiiristä. Ensinnäkin väitöstutkimus laajentaa olemassa olevaa tietämystä mobiilikaupankäynnistä ja tablettikaupankäynti-ilmiöstä ja selittää uutta suhdetta, joka vallitsee helppokäyttöisyyden, yksityisyyden, maineen ja omiin kykyihin luottamisen sekä väliin tulevien korrelaattien luottamus ja kokemus välillä yhdistelemällä niitä sukupuoli-moderaattorimuuttujan kanssa ja keskittymällä tablettitietokoneiden verkkokauppasegmenttiin, jossa tavaroita ja palveluja ostetaan, joten tutkimus tarjoaa yleisen kehikon verkkokauppakuluttajien päätöksenteolle ollen merkittävä panos alan markkinointikirjallisuuteen. Toiseksi, tutkimus on tärkeä lisä myös siksi, että se vahvistaa kuvatun kaltaisen integroidun mallin toimivuuden ja sen sovellukset eri maissa. Kolmanneksi, tutkimus paljastaa luottamuksen välittäjän roolin maineen ja lojaliteetin rajat ylittävän vuorovaikutuksen selittäjänä sekä yhdyssiteen verkkokauppakokemuksen ja maineen, luottamuksen, omiin kykyihin luottamisen ja yksityisyyden välillä, kun on tarve ennustaa verkkokauppoja koskevaa asiakasuskollisuutta kehittyneillä markkinoilla. Neljänneksi, tutkimus edistää ostouskollisuutta käsittelevää kirjallisuutta verratessaan tablettikaupankäyntiä koskevia kuluttajahavaintoja niin Suomen kuin Nigerian kansallisilla markkinoilla. Kahden maan konteksti tarjoaa ainutlaatuisen mahdollisuuden ymmärtää sitä, kuinka asiakkaat eroavat toisistaan kansalliset rajat ylittävillä markkinoilla käytetyn datan käsittäessä kuluttajia epäsuhtaisilla kansalliset rajat ylittävillä markkinoilla, jotka edustavat kehittyneitä ja kehittyviä markkinoita sekä väestömäärältään pieniä ja suuria markkinoita ja jotka ovat lisäksi kulttuurillisesti heterogeenisia. Tutkimus esittää paranneltua ja räätälöityä päätöksentekoa tukevaa järjestelmää johdon avuksi ja asiakkaiden päätöksenteko-ongelmien ratkaisemiseksi. Tutkimuksen liikkeenjohdolliset johtopäätökset ovat selviä, ja niihin liittyviä tulevaisuuden tutkimusmahdollisuuksia on korostettu.

This research investigates the impact of the interaction between the consumer and mobile service provider on the adoption of advanced mobile commerce services by existing consumers of mobile technology. These factors include: 1) Perceived Relationship Quality (PRQ), which is the consumer’s evaluation of the quality of his/her relationship with the mobile service provider, and 2) Perceived Value of the Adoption Incentive (PVI), which is the consumer’s evaluation of the value of incentives that are offered by the service provider to entice him/her to adopt the mobile service. The influence of these factors on consumer attitudes and intentions towards adopting mobile commerce services is studied and compared with three other well-known adoption factors including perceived usefulness, ease of use and the subjective norm. / This study was undertaken in three parts. Firstly, a conceptual study was conducted to investigate and analyse the existing literature on consumer adoption of mobile commerce services. This phase started with a general review of the existing studies using a novel model: the Entities-Interactions Framework, EIF. The EIF explains adoption behaviour in terms of interactions between the consumer and the other entities including the mobile service, the service provider and the social system. This framework was used to analyse the extent to which important adoption factors have been covered by past research and therefore identify the research questions. The conceptual study resulted in the development of a research model and relevant hypotheses. / Secondly, a large-scale questionnaire survey was conducted to test the research model and the proposed hypotheses. This part of the research helped give a broad picture of the influence of consumer-service provider factors on consumer adoption of mobile commerce services. Thirdly, face-to-face interviews with mobile phones users were conducted in order to validate the survey results and provide an understanding of the mechanisms that control the impact of the investigated factors. The research found that PRQ and PVI have an important influence on the attitude and intention of existing mobile phone users towards accepting and using advanced mobile commerce services. Furthermore, the research found that these newly introduced factors are more influential on consumer adoption perceptions than other well-established factors. / The study enriches our understanding of technology adoption by individuals because it explains why an existing user of a technology, such as mobile technology, will or will not adopt advanced versions of that technology. The findings affirm that in the context of communication technologies, which are interactive by nature, understanding the interaction between consumers and service providers is a key to understanding the progressive adoption by consumers of advanced forms of these technologies. The thesis provides practitioners (particularly mobile service providers) with a better understanding of the impact and implication of their interaction with consumers on consumers’ acceptance and use of mobile services. The study emphasises the importance of incorporating this understanding throughout the mobile service provision process, starting from the conceptualisation of the service to the actual provision of the service to the market. The study also offers a novel comprehension of how to view each mobile service offer as a consequence of the previous offer and a precedent of the next in order to enhance consumer adoption of mobile service in the short and long runs.

<p>This research work investigates and reports on the contribution of usability and perceptual frameworks towards understanding and ultimately increasing usage of a sales website and a corporate marketing website for a major insurance company in South Africa. It investigates whether the application of usability principles to the sales web positively influences the usage of the sales web system as a tool by intermediaries, and in so doing help the organisation recoup their investment and lower operational costs. This financial services (traditionally insurance) company, like many organisations, is in the process of migrating key operational systems onto web platforms to take advantage of benefits such as the ubiquity of web access and services orientated architecture among others. The research reviewed key frameworks in the area of technology acceptance or usage namely  Nielsen‟s usability attributes (Nielsen, 2003)  The Technology Acceptance Model (TAM), (Davis, 1989)&nbsp /  The Theory of Reasoned Action (Fishbein &amp / Ajzen, 1975)  The Theory of Planned Behavior (Ajzen, 1985) / and derived a theoretical summative model (the Conceptual Research Model) that combined both usability and perceptual dimensions. The applicability of this summative model was empirically tested using quantitative data relating to system&nbsp / usage and user perception. Empirical evidence was gathered to prove and refine the Conceptual Research Model (CRM), and the data substantiated the inclusion of the constructs in the CRM, as well as the efficacy of the model in a financial services organisation. Through testing of the CRM, this research has also confirmed which specific attributes of usability can be focussed on to bring about positive change in users‟ usage behaviour and adoption of a website or web application.</p>

<p>This research work investigates and reports on the contribution of usability and perceptual frameworks towards understanding and ultimately increasing usage of a sales website and a corporate marketing website for a major insurance company in South Africa. It investigates whether the application of usability principles to the sales web positively influences the usage of the sales web system as a tool by intermediaries, and in so doing help the organisation recoup their investment and lower operational costs. This financial services (traditionally insurance) company, like many organisations, is in the process of migrating key operational systems onto web platforms to take advantage of benefits such as the ubiquity of web access and services orientated architecture among others. The research reviewed key frameworks in the area of technology acceptance or usage namely  Nielsen‟s usability attributes (Nielsen, 2003)  The Technology Acceptance Model (TAM), (Davis, 1989)&nbsp /  The Theory of Reasoned Action (Fishbein &amp / Ajzen, 1975)  The Theory of Planned Behavior (Ajzen, 1985) / and derived a theoretical summative model (the Conceptual Research Model) that combined both usability and perceptual dimensions. The applicability of this summative model was empirically tested using quantitative data relating to system&nbsp / usage and user perception. Empirical evidence was gathered to prove and refine the Conceptual Research Model (CRM), and the data substantiated the inclusion of the constructs in the CRM, as well as the efficacy of the model in a financial services organisation. Through testing of the CRM, this research has also confirmed which specific attributes of usability can be focussed on to bring about positive change in users‟ usage behaviour and adoption of a website or web application.</p>

Technology has been an integral part of human life since the 19th century’s Industrial Revolution, and the advancement of technologies has continued into the 21st century. Of all new emerging technologies, the computer has been identified as the most important, most complex and fastest emerging technology. In order for businesses to compete and survive within the business world, they are compelled to adopt new computer technologies. However, computers alone cannot improve organisational performance. Computers need to be accepted, optimally used and utilised by employees in order for an organisation to succeed. One such technology is SAP AG’s Enterprise Resource Planning (ERP) system which is a real-time, fully integrated business system used by more than 170 000 organisations in 120 countries. Measuring information system success has been a concern since its inception due to its complexity and difficulty to appraise. Researchers traditionally attempted to measure success by the delivering of a functional information system product within certain monetary and time constraints. Subsequently, evidence suggested that a more accurate measure of success lies within the field of system use. One model of assessing and predicting user acceptance and which has gained popularity in recent years is the Technology Acceptance Model (TAM). Apart from accepting the SAP ERP system, users should also be of the intention to continuously use it as a job requirement. The model for measuring user commitment is psychological attachment which determines whether the commitment is insincere and temporary, or long-lasting. Further, not only do users need to accept and continuously use an information technology like SAP ERP; they also need to be able to cope while using it. If not, psychological stress known as techno stress develops and prevents the optimal use of this system. With these three possible explanations for computer technology avoidance as a premise of departure, this study aims to determine the congruence, if any, between the sub-constructs of the TAM (perceived ease of use, perceived usefulness, attitude toward using, behavioural intention to use and actual system use), psychological attachment (compliance, identification and internalisation), and techno stress (negative computer thoughts) within a South African SAP ERP user environment. A cross-sectional survey design was used rendering a convenience sample of N = 241 from among the SAP ERP user fraternity at a South African steel manufacturer. The measuring instruments used were the 23-item Technology Acceptance Questionnaire (TAM), the 10-item Psychological Attachment Questionnaire (PAQ) and the 20-item Computer Thoughts Survey (CTS-C). Study 1 which was a literature review confirmed conceptual congruence in that although the technology acceptance model was the most parsimonious, powerful and widely applied theoretical model, it was constrained due to the omission of social influence (psychological attachment) as a contributing factor in the processes of behavioural change towards technology acceptance. Furthermore, it was found that techno stress lowers employee efficiency and creates dissonance in the work environment, resulting in acceptance, hesitance or resistance towards the technology in question. Congruence was established between the system itself (technology acceptance), social relationships (psychological acceptance), and inherent psychological stress (techno stress). The aim of study 2 was to test the technology acceptance model within a South African SAP ERP user environment. Structural equation modelling confirmed that positive inter-construct relationships exist between all TAM constructs. Actual system use, which is the measurement for technology acceptance, was directly affected by behavioural intention to use and indirectly by perceived usefulness. In turn, behavioural intention to use was directly affected by perceived usefulness, attitude toward using and indirectly by perceived ease of use. Attitude toward using was directly affected by perceived ease of use and perceived usefulness. Perceived usefulness was directly affected by perceived ease of use. Study 3 revealed that internalisation had a direct positive effect on behavioural intention to use and an indirect effect on actual system use via behavioural intention to use. Furthermore, in this study identification had direct positive effects on internalisation, perceived usefulness, perceived ease of use and actual system use. Indirect effects emerged between identification and behavioural intention to use via internalisation as well as behavioural intention to use via perceived usefulness. Compliance, on the other hand, had negligible, negative direct effects on all TAM constructs of which the most prominent was that on attitude toward using. Results acquired from structural equation modelling in study four confirmed that weak negative relationships existed between techno stress and all TAM constructs. This finding is contrary to other studies and can be attributed to the fact that participants in this study were at large, proficient around SAP ERP and therefore experienced low levels of techno stress. Furthermore, aspects such as effective training, clear deadlines, effective teamwork, recurrent performance evaluations, job security, career development and realistic job load are all antidotes for techno stress which is believed to be current within the participant fraternity. In a concluding chapter the conclusions derived from the literature review, as well as the empirical research were presented and recommendations flowing from this research study were made. / PhD (Psychology), North-West University, Vaal Triangle Campus, 2014