This dissertation makes the connection between the human drive, as described by psychoanalysis, to construct God and the construction of the technological entity, Google. Google constitutes the extension of the early Christian period God to the twenty-first century. From the examination of significant religious and theological texts by significant theologians (Augustine, Thomas, Luther, Calvin, etc.) that explain the nature of God, the analogous relationship of God to Google will open a psychoanalytic discourse that answers questions on the current state of human mediation with the world. Freud and, more significantly, Lacan’s work connects the human creation of God, ex nihilio, to Google’s godly qualities and behaviors (omniscience, omnipotence, omnipresence, and omnibenevolence). This illustrates the powerful motivation behind the creation of an all-encompassing physical / earthly entity that includes the immaterial properties of God. Essentially, Google operates as the extension or replacement of the long reigning God in Western culture. Furthermore, the advent of science and technology through rationalism (as outlined by Nietzsche) results in the death of the metaphysical God and the ascension of the technological God. Google offers an appropriate example for study. Moreover, the work of Jean Baudrillard and Marshall McLuhan will further comment on Google as the technological manifestation of God, particularly in its media formulations. Finally, this dissertation concludes with a review that highlights future research with an exploration that foresees the death of Google from the same rational method of inquiry by which the death of God occurred at the end of the nineteenth century. / Includes bibliography. / Dissertation (Ph.D.)--Florida Atlantic University, 2017. / FAU Electronic Theses and Dissertations Collection

Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2018-05-10T12:54:13Z No. of bitstreams: 1 Carolina Ferreira Souza.pdf: 1903774 bytes, checksum: fb12be505b4c7a36b6455c716c3e0891 (MD5) / Made available in DSpace on 2018-05-10T12:54:13Z (GMT). No. of bitstreams: 1 Carolina Ferreira Souza.pdf: 1903774 bytes, checksum: fb12be505b4c7a36b6455c716c3e0891 (MD5) Previous issue date: 2018-03-14 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / Fundação São Paulo - FUNDASP / The present work deals with the lack of transparency of the Google search engine, analyzing what the rights of consumers users of this service are affected, as well as the damage caused to the balance of the digital environment. The capture of data and information circulating in the most different pages, programs and applications belonging to the large corporations of the network is increasingly refined and less transparent. In addition, access to existing data and information is increasingly being filtered and directed to partners, advertisers, in more or less explicit ways, depending on the service provided or the page accessed. In this way, the treatment that must be reserved for the digital environment must begin with the immediate and full universalization of Internet access and its data in favor of all without distinction or privileges, exclusions or exceptions, as well as the transparency of the algorithms that operate in the network through machine learning and other forms of artificial intelligence, under penalty of not authorizing those harmed by state inaction and / or by the action of capitalist speculation, to take the administrative and judicial measures applicable and applicable to the species for the realization of their rights. The methodology used was based on a bibliographic review to analyze the data obtained, with the collection of textual documents such as: legislation, jurisprudence, relevant doctrine, and publications of a technical nature, as well as an analysis of some of the terms of use and data policies of Google, in order to verify the lack of transparency and disrespect for human rights and Brazilian consumer rights and help in understanding the problem of commercialization and bias of the digital media. The results of the research indicated that the existing legislation is sufficient for the protection of consumers users of the Google search service in several aspects; however, considers the possibility of new data protection legislation as one more strategy within the law for the protection of human rights to communicate / O presente trabalho trata da falta de transparência do buscador Google, analisando-se quais os direitos dos consumidores usuários desse serviço são afetados, bem como o prejuízo causado ao equilíbrio do meio ambiente digital. A captação de dados e informações que circulam nas mais diferentes páginas, programas e aplicativos pertencentes às grandes corporações da rede está cada vez mais refinada e menos transparente. Além disso, o acesso aos dados e informações já existentes está sendo cada vez mais filtrado e direcionado para parceiros, anunciantes, de formas mais ou menos explícitas, dependendo do serviço prestado ou da página acessada. Desta forma, o tratamento que se deve reservar ao meio ambiente digital deve começar pela imediata e plena universalização do acesso à internet e aos seus dados em favor de todos, sem distinção ou privilégios, exclusões ou exceções, bem como pela transparência dos algoritmos que operam na rede através do aprendizado de máquina e outras formas de inteligência artificial, sob pena de, em não o sendo, autorizar os prejudicados pela inação estatal e/ou pela ação da especulação capitalista, a tomar as medidas administrativas e judiciais cabíveis e aplicáveis à espécie para a efetivação de seus direitos. A metodologia empregada valeu-se de revisão bibliográfica para análise dos dados obtidos, com a coleta de documentos textuais como: legislações, jurisprudências, doutrina pertinente, e publicações de caráter técnico, bem como análise de parte dos termos de uso e de políticas de dados do Google, a fim de se constatar a falta de transparência e o desrespeito aos direitos humanos e direitos do consumidor brasileiros e auxiliar na compreensão da problemática da mercantilização e parcialidade dos meios de comunicação digital. Os resultados da pesquisa indicaram que a legislação já existente é suficiente para a proteção dos consumidores usuários do serviço do buscador Google em diversos aspectos; entretanto, considera a possibilidade de uma nova legislação de proteção de dados como mais uma estratégia dentro do direito para a proteção dos direitos humanos à comunicar-se

Made available in DSpace on 2016-04-29T14:23:55Z (GMT). No. of bitstreams: 1 Luis Roberto Guerreiro Lopes.pdf: 1337147 bytes, checksum: 5ee9bb7fd95021d00b0d1f8a52ab7d04 (MD5) Previous issue date: 2010-05-20 / With the increasing development of communication technology, there are countless resources available today to build an environment for collaborative learning. And in construction process, we can avail ourselves of the opportunities offered by Web 2.0, where the keyword is interaction. Every day appears, in the virtual world, through the advent of the Internet, tools with enormous potential, especially in terms of interaction and social construction of knowledge. The tool Google Docs specifically allows interaction and exchange of ideas, exchange information possible, being authors, to interfere and contribute to the construction of a reality / knowledge that makes us subjects of our own existence. The biggest advantage in using this tool is that it is free and allows the knowledge produced and worked in this course is open to the whole community involved in the tool. Through this research we analyze the various features of Google Docs in the teaching-learning as enabler of collaborative actions in the virtual world of interactivity, for a sample of students in higher education in the context of formal teaching and learning. On the use of Google docs are as perceptions of students identified from the responses to a questionnaire constructed for this purpose. The perceptions of students stands out considering the fact that Google docs help improving the performance results of matter related to the course, working as a learning strategy and as a support resource, always available anytime and anywhere where the student has Internet access / Com a crescente evolução das tecnologias da comunicação, inúmeros são os recursos hoje disponíveis para a construção de um ambiente para a aprendizagem colaborativa. E, nesse processo de construção, podemos nos valer das possibilidades oferecidas pela Web 2.0, onde a palavra chave é interação. Todos os dias surgem, no mundo virtual, através do advento da Internet, ferramentas com potencialidades imensas, especialmente em termos de interação e construção coletiva de conhecimentos. A ferramenta Google Docs, especificamente, permite a interação e o intercâmbio de idéias, possibilitando trocar informações, sermos autores, interferir e contribuir para a construção de uma realidade/conhecimento que nos torne sujeitos de nossa própria existência. A maior vantagem na utilização desta ferramenta é que ela é gratuita e permite que o conhecimento trabalhado e produzido neste curso seja aberto a toda a comunidade envolvida na ferramenta. Por meio desta pesquisa analisamos as várias funções do Google docs em processos de ensino‐aprendizagem como possibilitador de ações colaborativas no universo da interatividade virtual, por uma amostra de alunos do ensino superior, no contexto formal de ensino e aprendizagem. Sobre a utilização da ferramenta Google docs salientam-se as percepções dos alunos identificadas a partir das respostas dadas a um questionário construído para o efeito. Das percepções dos alunos destaca-se o fato de considerarem que o Google docs ajuda a melhorar os resultados de desempenho da matéria relacionada ao curso, funcionando como uma estratégia de aprendizagem e como um recurso de apoio, sempre disponível a qualquer hora e em qualquer local onde o aluno tenha acesso a Internet

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Les Technologies d’Information et de Communication (TIC) facilitent la collecte et le traitement d’informations numériques, aussi nombreuses que variées, et sont de plus en plus sollicitées dans différents domaines (géographie, informatique, économie, statistiques etc.). La thèse a pour objectif de montrer les apports des TIC dans l’étude d’objets ou phénomènes géographiques dont la distribution est variable dans l’espace. Dans un premier temps, des inégalités territoriales de diffusion d’infrastructures Internet sont observées à différentes échelles, ce qui est communément appelé « la fracture numérique ». Pour remédier à ces inégalités, en particulier dans des espaces peu densément peuplés, la solution proposée est d’envisager une desserte maximale du territoire par la technologie non-filaire (Wi-Fi). Cette solution a été appliquée pour une commune drômoise (La Roche-sur-le-Buis). Les données (bâti) sont de type images et nécessitent un dispositif de repérage et de collecte approprié qui fait l’objet du second temps de la recherche. L’objectif a été de trouver une méthode relativement simple et accessible d’extraction de données du bâti sous un logiciel de géo-localisation en accès libre (type Google Earth). Ce logiciel permet d’accéder à des bases de données d’images raster grand public couvrant le monde entier. A une échelle fine, les méthodes habituelles de télédétection n’étant pas assez satisfaisantes, une autre méthode basée sur une stratégie de choix de la cible, de l’image (bonne résolution spatiale) et de la méthode de détection de l’objet spatial (bâti) à l’aide d’un Système d’Information Géographique (SIG) est proposée en mode vecteur. Elle est testée en France et en Syrie à différentes échelles. Les résultats montrent que la qualité de cette approche semi-automatique, voire automatique, est liée à certains paramètres dans les trois phases de la méthode : phase de choix des données, phase de traitement et phase d’analyse / The Information and communications technology (ICT) facilitate the collection and processing of digital information, both numerous and varied, and are increasingly used in various fields (geography, computer science, economics, statistics, etc.). This thesis aims to show the contribution of ICT to the study of geographical objects or phenomena whose distribution varies in space. Initially, the territorial inequalities dissemination of Internet infrastructure, are observed at different scales, which is commonly called « digital divide ». To address these inequalities especially in sparsely populated areas, the proposed solution is to consider a maximum coverage of the territory by non-wireline technology (Wi-Fi). This solution was applied to the case of a common selected Drôme (La Roche-sur-le-Buis). In this type of application, the data (built) are of the images and require a tracking device and the appropriate collection that is the subject of the second stage of research. The objective was to find a relatively simple and accessible data extraction software built in geo-location with free access (like Google Earth). This software allows access to databases of public and raster images covering the world. At a fine scale, the usual methods of remote sensing is not quite satisfactory, another method based on a strategy for target selection, image (good spatial resolution) and the detection method of the object space (built) using a Geographic Information System (GIS) is proposed in vector mode. It is tested in France and Syria at different scales. The results show that the quality of this approach semi-automatic or automatic is related to certain parameters in the three phases of the method: choice phase of data, processing phase and analysis phase

Much of current pedagogical discussion of the use of multimodal assignments in the writing classroom argues that one benefit of such assignments is that they foster student engagement, innovation, and creativity while simultaneously teaching writing and argumentation concepts. Although such discussions rarely use the term “play,” play theorists consider engagement, innovation, creativity, and learning to be central characteristics and outcomes of play. Thus, what many scholars view as a major outcome of multimodal assignments might most accurately be described as playful learning. In order to investigate the validity of claims that playful learning is a product of multimodal assignments, this dissertation reports on the results of a comparative case study of four different classrooms that used multimodal assignments. The objective of the study was to better understand the students’ experience of these assignments because the students’ perspective is only represented anecdotally in the literature. The study’s research questions asked: Do students find these assignments to be playful, creative, or engaging experiences? Do they view these assignments as related to and supportive of the more traditional goals of the course? And what role does the visual nature of these technologies have in the student’s experience of using them or in their pedagogical effectiveness? Each case was composed of a different writing course, a different assignment, and a different multimodal computer technology. The results of the study show that students generally did find these assignments both enjoyable and useful in terms of the learning goals of the course. Many students even went so far as to describe them as fun, indicating that for some students these were playful experiences in the traditional sense. However, comparison of the results of each case illustrates that the simple injection of a multimodal assignment into the classroom will not necessarily create a playful learning experience for students. The students’ experience is a complex phenomenon that is impacted by the structure of the assignment, whether or not they are provided a space for exploration and experimentation, their attitude towards the technology, and the characteristics of the technology. / text

This video ethnographies study examines the everyday interaction of two groups of children (aged between 10 and 13) as they use digital media in their spare time. One group of boys has been studied in their recreation centre and one group of girls has been studied at home and at the stable. The participants have different social and cultural affiliations. The purpose of the study is to examine how the children in the different groups organize their peer cultures as they participate with other children in different kinds of digital literacy events. Furthermore, the study aims at examining what kind of competencies the children display when they participate in these digital literacy events. Theoretically, and in the analysis of the material, the study is based on New literacy studies, in which literacy is approached as a social, cultural and situated practice. The empirical material consists of ethnographical fieldwork combined with video recordings of everyday digital literacy events of the children, as well as informal conversations and screen-shots of the online interaction of the children. The children’s participation in digital literacy events are analysed with a CA-inspired interaction analysis. The analysis focus on how the children organise their participation in the midst of face-to-face interaction and how they use writing, symbol and image based communication on the internet. In the analysis the children’s use of non-verbal resources and the body have also been taken into consideration. The study shows that the children in the two groups develop different forms of technical and social literacy competencies that draws on their experiences, hobbies and participation in local practices. Through their participation the children strengthen relationships and organize their peer cultures. Their digital literacy events also involve navigating on the internet, communication with friends via internet as well as critically evaluating information on the internet in interaction with their peers.

Aim: The purpose of the study is to understand how SME companies uses market orientation to target customers through Google AdWords.  Method: This study uses a qualitative method approach as the purpose of the study is to increase understanding. Furthermore, the empirical data used has been collected through eight semi-structured interviews. These interviews were conducted at eight SME companies in Stockholm, Gävle and Uppsala. The keywords identified in the analysis were created by setting theory and empirical elements against each other and thus creating a pattern. Result and Conclusion: The result shows that all companies use market orientation and Google AdWords to gather and disseminate information. However, the work of market orientation and Google AdWords varies in relation to the theory. All companies in the study find Google AdWords to be a profitable marketing tool. Suggestions for future research: Future studies can use the empirical model found in the study to see how companies work with market orientation and Google AdWords in a specific market where competing companies are investigated to try to find the best approach. Inter-functional coordination is also a topic that should be further studied since this study did not find a clear work on the design. Future research should have the new Data Protection Act (GDPR) in mind as the law changes a lot about how personal information can be saved and spread by companies, especially by Google. As well as a change of a Swedish game license that will be introduced. Contribution of the thesis:  The study has contributed in an increased understanding of how SMEs work with SEM tools, such as Google AdWords, to be market oriented from a practical and theoretical perspective. The contribution of the study has found that all companies use some form of market orientation when using Google AdWords. / Syfte:  Syftet med studien är att förstå hur SME:s marknadsorienterar sig mot kunder genom Google AdWords.   Metod: Studien använder en kvalitativ metod. Syftet med studien är att öka förståelse för fenomenet Google AdWords. Vidare har den empiriska data som används samlats in via åtta semistrukturerade intervjuer, dessa intervjuer utfördes på åtta SME:s i Stockholm, Gävle och Uppsala. De nyckelord som identifierats i analysen har skapats genom att teori och empiridel ställts mot varandra och skapat nyckelord för de iakttagelser som gjorts.   Resultat och slutsats: Resultatet visar att samtliga företag använder sig av marknadsorientering och Google AdWords. Dock varierar arbetet med marknadsorientering och Google AdWords i förhållande till teorin. Samtliga företag i studien finner Google AdWords att vara ett upplevt lönsamt marknadsföringsverktyg.   Förslag till fortsatt forskning: Framtida studier kan använda den empiriska modell som finns i studien för att se hur företag arbetar med marknadsorientering och Google AdWords inom en specifik marknad. Interfunktionell koordinering är också ett tema som bör studeras vidare eftersom studien inte fann ett uttalat arbete med konstruktionen. Framtida forskning bör ha nya personuppgiftslagen GDPR i åtanke eftersom lagen förändrar hur personuppgifter får sparas och spridas av företag. Samt att en förändring av svensk spellicens som kommer att införas.   Uppsatsens bidrag: Studien har bidragit med en ökad förståelse för hur SME:s arbetar med SEM-verktyget Google AdWords för att marknadsorientera sig ur ett praktiskt och teoretiskt perspektiv. Bidraget studien har kommit fram till är att samtliga företag använder någon form av marknadsorientering när de använder Google AdWords.

[pt] Investidores estão sempre à procura de uma vantagem. Porém, tradicionais teorias financeiras nos dizem que tentar predizer tendências na bolsa de valores é um esforço em vão, uma vez que seguem um passeio aleatório, i.e., um processo estocástico ou randômico. Além disso, afirma-se que o mercado é eficiente de maneira que sempre incorpora e reflete toda informação relevante, o que torna impossível bater o mercado. Recentemente, com o crescimento da web e aumento da disponibilidade de dados em conjunto com a evolução dos algoritmos de Aprendizado de Máquina, diversos trabalhos tem aplicado técnicas de Processamento de Linguagem Natural em notícias financeiras e dados de redes sociais para prever variações do preço de ações. Consequentemente, estão surgindo fortes evidências que o mercado pode, em algum grau, ser previsto. Este trabalho descreve o desenvolvimento de uma aplicação baseada em Aprendizado de Máquina para realizar a predição de tendências no mercado de ações, i.e., variações negativas, positivas ou neutras de preços com granularidade de minuto. Avaliamos o sistema usando dados de cotação de ações da B3 (Brasil Bolsa Balcão), antiga BM&FBOVESPA, e um dataset de tópicos mais relevantes buscados no Google Search e seus artigos relacionados, que são disponibilizados pela plataforma Google Trends e coletados, minuto a minuto, de 15/08/2016 até 10/07/2017. Os experimentos mostram que esses dados provêem informação relevante para a tarefa em questão, onde conseguimos uma acurácia de 69.24 porcento para a predição de tendências do ativo PETR4, criando alguma / [en] Investors are always looking for an edge. However, traditional economic theories tell us that trying to predict short-term stock price movements is wasted effort, since it approximate a random walk, i.e., a stochastic or random process. Besides, these theories state that the market is efficient enough to always incorporate and reflect all relevant information, making it impossible to beat the market. In recent years, with the growth of the web and data availability in conjunction with advances in Machine Learning, a number of works are using Natural Language Processing to predict share price variations based on financial news and social networks data. Therefore, strong evidences are surfacing that the market can, in some level, be predicted. This work describes the development of an application based on Machine Learning to predict trends in the stock market, i.e., positive, negative or neutral price variations with minute granularity. We evaluate our system using B3 (Brasil Bolsa Balcão), formerly BM&FBOVESPA, stock quotes data, and a dataset with the most relevant topics of Google Search and its related articles, provided by the Google Trends platform and collected, minute by minute, from 08/15/2016 to 07/10/2017. The experiments show that this data provides useful information to the task at hand, in which we achieve 69.24 per cent accuracy predicting trends for the PETR4 stock, creating some leverage to make profits possible with intraday trading.

The readers of this thesis meet the topic of internet advertising. The thesis describes different forms of internet advertising and its special features. Its aim is to analyse individual forms of internet advertising and propose an optimal campaign for the chosen subject. The first part covers theoretical knowledge in this area. The next part contains the analysis of competitors' use of Internet advertising. After that follows the analysis of current trends and offer of advertising agencies focusing on internet advertising. Based on the data gained in these parts, the last part of the thesis contains specific proposals and recommendations for internet advertising of the chosen company. These advertising campaigns should bring the company increase in sales and they should also increase public awareness of the company brand.