Diploma thesis focuses on the selection and application of appropriate internet marketing tools. It specifies possible fields of B2C promotion on the internet. It analyses chosen company and its existing operations in the field of internet marketing due to recommended procedures and procedures of its competitors. Diploma thesis uses theoretical knowledge and analysis for application of proposed internet marketing strategy and finally compares performances of applied areas of the internet marketing.

[pt] Neste trabalho, estudo o comportamento dos arbitradores ao se depararem com variações nos níveis de preços das ações, mais especificamente, analisando a forma como eles buscam informações sobre esses ativos. Para isso, testo e confirmo a hipótese de que os retornos anormais das ações levam os investidores a buscarem ativamente mais informações sobre essas empresas, usando dados de volume de buscas no Google. Adicionalmente, analiso de forma separada o impacto de retornos anormais negativos e de retornos anormais positivos sobre o volume de buscas do Google, chegando à conclusão de que os retornos negativos têm um efeito maior sobre o volume de buscas que os efeitos positivos. / [en] I study the behavior of arbitrageurs when they are faced with changes in stock price levels, more specifically analyzing the way they seek information about these assets. I test and confirm the hypothesis that abnormal stock returns prompt investors to seek actively information about these companies by using Google search volume data. Furthermore, I study the separate effects of negative abnormal returns and positive abnormal returns on Google search volumes, and conclude that negative returns cause a greater impact on the search volumes than positive returns.

Quick growth of internet users worldwide as well as significant technological improvements has had an extensive impact on a traditional marketing communication. First part of the thesis focuses on the basic framework that would leverage the internet marketing implementation. In its second part, the Google advertising products (AdWords, Maps, YouTube) and tools(for planning, optimization and implementation) are analyzed and their role in the internet marketing process is explained and demonstrated.

The diploma thesis focuses on a proposal for a methodological framework of reporting management in the banking sector and identifying key weaknesses of the current state. Using the proposed methodology precedes weaknesses and proves it on practical example from the real environment. The main benefit of this work is design of a methodological framework that allows the organized management and control of the reporting. It also brings identification of main weaknesses of the current reporting and last but not least universal template for the report specification. The work consists of three parts. The first, theoretical, defines area of reporting in a banking institution. It includes all the terminology, characteristics and types of reports. The second part, analytical, examines the current weaknesses of reporting within the defined area. Provides an overview of three to six major weaknesses in a particular phase of a new report development based on the scientific literature and practical experience of the author of this work in the banking environment. The third and final section contains a draft concept of reporting management in the banking sector with avoidance of the identified weaknesses from the analytical part.

The purpose of this thesis is to develop a deeper understanding of the potential benefits of using an open-source library when building a design system. The thesis uses a research through design approach in three steps; (1) identifying what a design system contains and the possible advantages of using one. (2) Building a design system based on an open-source library. (3) Evaluate how the new design system performs by comparing its performance to the possible advantages identified in step (1). In the result chapter, the design system is presented, and the design is motivated based on the brand identity. The discussion evaluates what pros and cons it might bring to use an open-source design system compared to the general advantages of design systems mentioned in the literature. It also evaluates the process and provides knowledge for anyone wanting to use an open-source design system. In the conclusion, this thesis argues that itis useful and time-saving for any company to use an open-source library when it comes to simpleand often recurring components. However, since every application solves specific problems, the creation of unique components is inevitable. Using already designed components could also limit the ideation process since the designer already have a toolkit to use when solving problems.

[pt] A internet se tornou um vasto terreno de pesquisa e fonte de informação e também uma poderosa ferramenta de lucrativa desinformação e propaganda. Silverman (2016) verificou que três meses antes das eleições americanas de 2016, as 20 informações falsas mais compartilhadas somaram um total de 8.711.00 de compartilhamentos em contraponto às 20 notícias mais compartilhadas publicadas por jornais como The New York Times, NBC News e outros, que tiveram 7.367.00 compartilhamentos. Segundo o Índice Global de Desinformação (GDI, na sigla em inglês) a desinformação é um mercado de pelo menos 235 milhões de dólares em publicidade online. É o que estima estudo de 2019, que acompanha o alcance e os efeitos da desinformação no mundo. Esta é a receita estimada dos 20 mil sites de diversos países classificados como desinformadores pelo GDI. Essa receita com publicidade foi auferida por meio de uma tecnologia chamada propaganda computacional ou mídia programática, que automatiza leilões de espaços publicitários em sites em tempo real. O presente trabalho procura, a partir do método dialético de Marx, tecer considerações sobre desinformação, esclarecendo termos como fake news, pós-verdade, misinformation e disinformation para compreender os impactos do fenômeno e buscar compreender a quem interessa desinformar. Compreendemos que a desinformação, em muitos casos, tem o objetivo de trazer lucro a quem a dissemina. Com base no estudo publicado pelo Oxford Internet Institute, da Universidade Oxford, procuramos mensurar a lucratividade dos sites de desinformação brasileiros, indicados pelo site jornalístico independente de verificação de fatos Aos fatos, e utilizando a mesma plataforma de gestão de visibilidade online, SemRush, que o instituto usou para mensurar os dados, e comparamos com sites de jornalismo de referência (Aguiar, 2018). Dissertamos também sobre a legislação que começa a ser construída no Brasil em relação à desinformação. / [en] The Internet has become a vast field of research and source of information and also a powerful tool of lucrative disinformation and propaganda. Silverman (2016) found that three months before the 2016 American elections, the 20 most shared false information totaled a total of 8,711,00 shares in contrast to the 7,367,00 shares of the 20 news articles published by newspapers like The New York Times, NBC News and others. According to the Global Disinformation Index (GDI), disinformation is a market of at least 235 million dollars in online advertising. This is what the 2019 study estimates, which follows the reach and effects of disinformation in the world. This is the estimated revenue of the 20,000 sites classified as uninformed by the GDI. This advertising revenue was earned through a technology called computer advertising or programmatic media that automates auctioning of advertising space on websites in real time. The present work seeks, from Marx s dialectical method, to weave considerations about misinformation, clarifying terms such as fake news, post-truth, misinformation and disinformation to understand the impacts of the phenomenon and seek to understand who is interested in misinformation. We understand that disinformation, in many cases, aims to bring profit to those who disseminate it. Based on the study published by the Oxford Internet Institute of Oxford University, we seek to measure the profitability of Brazilian disinformation sites, indicated in the article of the independent journalistic fact-checking website, To the facts, and using the same online visibility management platform, Semrush, that the Institute measured the data and comparing with reference journalism sites (Aguiar, 2018). We also discuss the legislation that is beginning to be built in Brazil in relation to disinformation.

The purpose of this thesis is to propose changes of marketing strategy on the Internet. Based on theoretical knowledge and general analysis of competitors online communication have been proposed particular elements of SEO. Many of these proposals can be practically used. Results of this work can help optimize own website, start PPC campaign or just to be solid groud for other marketing activities on the Internet.

The ain of this thesis is to define and describe specific challenges occuring on the crossroard between project management and knowledge management with the focus on agile software development and agile modeling. Based on the found and verified problem it tries to find a existing solution. After that, it analyses, specifies and designs an own solution. Focusing on covering of three different perspectives makes this thesis unique. After process of design, there are technologies defined. For all used technologies there is described detailed implementation of the application. The third-party technologies are connected in this application.This connection creates the extra added value for the application and user in processes of agile software development and agile modeling.

The purpose of this master’s thesis is to analyze the effectiveness of current information system of HOPE-ES company and reflect this conclusions to the design of new integrated information system. The core contributions consists of analyzing subparts for teamwork cooperation and project teams management.

To remain competitive and successful in today’s globalized market, companies need a strategy to ensure that they are constantly at the leading edge in terms of products and services. The implementation of a mobile application is one approach to fulfill this requirement. This report describes an overview of the topic, by introducing briefly today’s development tools for mobile application development and subsequently focusing on the Soundhailer application, as the application done by the author. The problem in focus is to find out whether a native or web-based application is preferred for an iOS application production strategy for a start-up company. Moreover, the report delivers an insight into a well-structured method that works good for setting up measuring points for a website, also Soundhailer’s, and the factual realization of a development tool for iOS development. This insight is based on a lot of help from a former student of the Royal Institute of Technology, who has had some previous experience within the area. To show prospective similarities and differences between theory and reality, the experiences are subsequently compared to the theoretical part. Finally, the results are critically discussed. Two versions of the application were developed, both a native version and a web-based version, and the results show that both native and web-based applications can be convenient solutions for companies to implement and use. The results also provide a foundation upon which others can build and better understand how an iOS application is used and developed. / För att förbli konkurrenskraftiga och framgångsrika i dagens globaliserade marknad, behöver företagen en strategi för att se till att de ständigt är i framkant när det gäller produkter och tjänster. Att framställa en mobilapplikation är ett av många sätt för att nå upp till detta krav. Denna rapport ger en överblick över ämnet genom att först gå igenom dagens utvecklingsverktyg för mobilapplikationer och därefter fokusera på företaget Soundhailers mobilapplikation, eftersom denne har utvecklats av undertecknad. Problemet i fokus består av att ta reda på om en hårdvarukodad eller webbaserad applikation är att föredra för produktionsstrategin av en iOSapplikation för ett start-up-företag. Dessutom ger rapporten en inblick i en välstrukturerad metod som fungerar bra för att inrätta mätpunkter för en webbplats, med fokus på Soundhailers webbplats, samt det faktiska genomförandet av ett utvecklingsverktyg för iOS-utveckling. Denna insikt bygger på en hel del hjälp från en före detta elev på Kungliga Tekniska Högskolan som har tidigare erfarenheter inom området. För att sedan visa potentiella likheter och skillnader mellan teori och verklighet jämförs erfarenheterna med den teoretiska delen. Slutligen diskuteras resultaten kritiskt. Två versioner av applikationen har utvecklats, både en hårdvarukodad version och en webbaserad version, och resultaten visar att både hårdvarukodade och webbaserade applikationer kan vara praktiska lösningar som företag kan implementera och använda sig av. Resultaten ger också en grund på vilken andra kan bygga vidare på samt en bättre förståelse för hur en iOSapplikation kan användas och utvecklas