Submitted by Johnny Rodrigues (johnnyrodrigues@ufcg.edu.br) on 2018-06-27T17:15:47Z No. of bitstreams: 1 KENNYO ALEX PONTES NOGUEIRA - DISSERTAÇÃO PPGDesign 2017..pdf: 4116020 bytes, checksum: e37326ccf6aff7d88316803b7a3c6ecf (MD5) / Made available in DSpace on 2018-06-27T17:15:47Z (GMT). No. of bitstreams: 1 KENNYO ALEX PONTES NOGUEIRA - DISSERTAÇÃO PPGDesign 2017..pdf: 4116020 bytes, checksum: e37326ccf6aff7d88316803b7a3c6ecf (MD5) Previous issue date: 2017-07-28 / Este estudo aborda a influência das cores na elicitação de emoções com o propósito de se possibilitar uma melhor compreensão da dimensão emocional das cores na criação de mensagens visuais. No contexto desta pesquisa, buscou-se avaliar se as cores podem alterar a resposta emocional a cartazes de cinema ao ponto de associ-á-los a dimensões emocionais opostas às de seus gêneros cinematográficos. O es-tudo foi realizado em duas fases. A primeira, descritiva, foi destinada a identificar, por meio da caracterização quantitativa das cores, os padrões cromáticos mais re-presentativos em conjuntos de cartazes de filmes pertencentes aos gêneros Terror e Comédia Romântica, cujas emoções predominantes estão localizadas em quadran-tes opostos no Espaço Afetivo (RUSSELL, 1980). Na segunda fase, experimental, os padrões cromáticos identificados na fase anterior foram aplicados a imagens figurativas e verificados seus efeitos nas respostas emocionais de um grupo de 50 participantes, por meio da escala Self-Assesment Manikin - SAM (BRADLEY; LANG, 1994). Para a produção dos estímulos visuais, foram usadas imagens do Internatio-nal Affective Picture System - IAPS. A pesquisa descritiva realizada na primeira fase identificou padrões cromáticos com características opostas. O padrão composto pe-las cores com atributos comuns à maioria dos cartazes analisados do gênero Terror apresentou predominância de cores com baixos níveis de saturação e claridade, enquanto que o padrão cromático com atributos comuns à maioria dos cartazes analisados do gênero Comédia Romântica apresentou cores com níveis altos e médios de claridade e saturação. Os resultados do experimento realizado na segunda fase indicam que a influência das cores não foi suficiente para alterar de modo proeminente a percepção dos participantes quanto às dimensões das emoções percebidas nas imagens. No entanto, diferenças percebidas na dispersão das frequências e entre as médias de respostas sugerem que a influência das cores nas respostas emocionais pode variar de acordo com características emocionais inerentes à imagem. Foi possível concluir, portanto, que as cores podem elicitar respostas emocionais distintas, assumindo significados diversos, dependendo da forma como são estabelecidas as relações com os demais elementos da mensagem visual. / This study addresses the influence of colors on the elicitation of emotions, with the purpose of enabling a better understanding of the emotional dimension of colors in the creation of visual messages. In the context of this research, we tried to evaluate if the colors can change the emotional response to movie posters to the point of asso-ciating them with emotional dimensions opposed to those of their movie genres. The study was carried out in two phases. The first one, descriptive, was intended to iden-tify, through the quantitative characterization of colors, the most representative color patterns in sets of posters belonging to the genres of Horror and Romantic Comedy, whose predominant emotions are located in opposite quadrants in the Affective Space (RUSSELL, 1980). In the second phase, the chromatic patterns identified in the previous phase were applied to fictitious posters and verified their effects on the emotional responses in a group of 50 participants, through the Self-Assesment Mani-kin - SAM (BRADLEY; LANG, 1994). For the production of the fictional posters, im-ages from the International Affective Picture System - IAPS were used. The descrip-tive research performed in the first phase identified color patterns with opposite char-acteristics. The color pattern with common attributes to most of the analyzed posters of the Horror genre featured predominantly colors with low levels of saturation and brightness, while the color pattern with common attributes to most of the analyzed posters of the Romantic Comedy genre, featured colors with high and medium levels of saturation and brightness. The results of the experiment carried out in the second phase indicate that the influence of the colors was not enough to change the percep-tion of participants in the dimensions of the emotions perceived in the posters. How-ever, perceived differences in the dispersion of frequencies and between the means of responses suggest that the influence of colors on emotional responses may vary according to the emotional characteristics inherent to the image. It was possible, therefore, to conclude that colors can elicit different emotional responses, assuming different meanings, depending on how the relationships with other elements of the visual message are established.

[pt] A cor é inerente à experiência visual humana, sendo um atributo importante do projeto do ambiente construído nos Estabelecimentos Assistenciais de Saúde (EAS). Nos EAS a cor tem usos diversificados. Sob o viés funcional os códigos da linguagem cromática conformam a cor-informação com o sentido de auxiliar no desempenho do espaço. Ao tratar da orientação espacial do usuário, essa abordagem é pelo wayfinding, para o uso da cor-informação nos sistemas informacionais do ambiente construído – arquitetura, objetos e mensagens adicionais. Esses sistemas são pertinentes aos campos da Arquitetura, do Design de Interiores e do Design Gráfico. A partir do entendimento de que o potencial informacional da cor é condicionado pelas relações de diversas variáveis pertinentes ao seu contexto, esse estudo desenvolveu o modelo do Projeto Cromático para os Sistemas Informacionais (PCSI). O PCSI é uma proposta de encaminhamento de projeto que contempla as interações de aspectos fundamentais acerca da cor-informação no ambiente construído. Desenvolveram-se dois estudos de caso nos quais foram verificadas as questões apontadas no PCSI. Os dados mostram que a eficiência da cor-informação nos deslocamentos do usuário em EAS implica uma condição que envolve o atendimento dos seguintes aspectos: a ação interdisciplinar entre os projetistas ao longo dos processos dos projetos que envolvem o uso da cor no ambiente, o aporte teórico acerca dos fundamentos da cor, cor-informação, wayfinding e Ergonomia, integração da cor-informação aos sistemas informacionais e esses às necessidades do usuário real, aquele que irá interagir com o ambiente. / [en] Color is inherent in the human visual experience and is therefore an important attribute in designing a built environment for Health Care Facilities (EAS). In this environment, color has varied uses. From a functional viewpoint, chromatic language codes conform with the color-information so as to assist in the performance of space. In dealing with the user s spatial orientation this approach is for wayfinding, for the use of color-information in the information systems of the built environment - architecture, objects and additional messages. These systems are relevant to projects in the fields of Architecture, Interior Design and Graphic Design. Based on the understanding that the informational potential of color is conditioned to the relation of several variables relevant to their context, this study developed the Chromatic Design model for Information Systems (PCSI). The PCSI is a project-forwarding proposal that includes the interactions of fundamental aspects of color-information in the built environment. Two case studies were developed in which the issues raised in the PCSI were checked. Data show that color-information efficiency in a user s movement through an EAS implies a condition that involves satisfying the following aspects: an interdisciplinary action between designers throughout the processes of the projects involving the use of color in the environment, the theoretical contribution of color basics, color-information, wayfinding and Ergonomics, integrating color-information to information systems and integrating these to the needs of the real user who will be interacting with the environment.

The aim of this thesis is to show how to design a commercially successful website and what are the possibilities of its succesive promotion. First a user research and analysis of competition is done and on the basis of this a new website is designed and created. After its implementation this site is then supported by several online marketing tools.

This thesis deals with the history records and charts its development through history to the present. It shows readers the first attempts of recording and reproducing apparatus , describes the history of the devices to play music and invented the phonograph . It outlines the creation of packaging design as a separate art disciplines and maps it over time to the present. The conclusion is devoted to contemporary music media. It outlines the emergence of followers technical revolution , cassettes and compact discs.

Made available in DSpace on 2014-12-17T14:08:48Z (GMT). No. of bitstreams: 1 HerculesLAS_DISSERT.pdf: 3304337 bytes, checksum: 041717a4cfd116130802eab3678923c7 (MD5) Previous issue date: 2011-01-31 / Among the potentially polluting economic activities that compromise the quality of groundwater are the gas stations. The city of Natal has about 120 gas stations, of which only has an environmental license for operation. Discontinuities in the offices were notified by the Public Ministry of Rio Grande do Norte to carry out the environmental adaptations, among which is the investigation of environmental liabilities. The preliminary and confirmatory stages of this investigation consisted in the evaluation of soil gas surveys with two confirmatory chemical analysis of BTEX, PAH and TPH. To get a good evaluation and interpretation of results obtained in the field, it became necessary three-dimensional representation of them. We used a CAD software to graph the equipment installed in a retail service station fuel in Natal, as well as the plumes of contamination by volatile organic compounds. The tool was concluded that contamination is not located in the current system of underground storage of fuel development, but reflects the historical past in which tanks were removed not tight gasoline and diesel / Dentre as atividades econ?micas potencialmente poluidoras que comprometem a qualidade das ?guas subterr?neas est?o os Postos Revendedores de Combust?veis. A cidade do Natal possui cerca de 120 postos de combust?veis, dos quais, apenas um possui licen?a ambiental de opera??o. Os postos em desconformidade foram notificados pelo Minist?rio P?blico do Rio Grande do Norte para realizarem as adequa??es ambientais, dentre as quais est? a investiga??o de passivo ambiental. As fases preliminar e confirmat?ria desta investiga??o consistiram na avalia??o de gases do solo com duas sondagens confirmat?rias para an?lises qu?micas de BTEX, HPA e TPH. Para obter-se uma boa avalia??o e interpreta??o dos resultados obtidos no campo, se fez necess?rio a representa??o tridimensional dos mesmos. Utilizou-se um software CAD para representar graficamente os equipamentos instalados em um posto revendedor de combust?vel em Natal/RN, assim como as plumas de contamina??o por compostos org?nicos vol?teis. A partir desta ferramenta foi poss?vel concluir que a contamina??o n?o est? localizada no atual Sistema de Armazenamento Subterr?neo de Combust?vel do empreendimento, mas reflete o hist?rico passado em que foram removidos tanques n?o estanques de gasolina e diesel

Com base em um referencial teórico que incluiu a história da arte e do design, a semiótica e estu-dos da cor na cultura, esta tese defende a ideia de cor como linguagem e construção cultural, observando seu uso em diferentes sistemas de significação, no design e, especialmente, no design de embalagens. O trabalho parte da evolução da linguagem visual da embalagem, observada en-tre o final do século XIX e o início do século XXI, expondo as mudanças ocorridas no design como expressão dos diferentes momentos da sociedade e da cultura visual ocidental, e resgatando a importância histórica das cores para a comunicação. Num segundo momento revisam-se funda-mentos da semiótica, transpondo-os para a abordagem da cor como signo e para a investigação da linguagem cromática como um sistema. Para explicitar os princípios estruturais dessa lingua-gem, os significados atribuídos às cores e aos atributos cromáticos são revisados por meio de pesquisa bibliográfica. Através de estudo empírico, esta tese examina a linguagem cromática do design de embalagens contemporâneo, a partir de um corpus de embalagens de alimentos co-mercializados no Brasil. Os resultados mostraram que o sistema de significados da cor no design de embalagens se apoia tanto nos campos associativos gerados pelos atributos de matiz, clarida-de e saturação das cores, quanto nas oposições cromáticas e semânticas que tais características criam. A abordagem do estudo foi além da análise estrutural, envolvendo simultaneamente aspec-tos sintáticos, semânticos e pragmáticos da cor, buscando explicitar sua utilização como instru-mento para a difusão de ideias e valores. Foi observado que as cores assumem funções visuais, icônicas, indiciais e simbólicas na comunicação da embalagem. No nível simbólico, os sentidos mais frequentes assumidos pelas cores corresponderam a diferentes discursos que orientam as práticas alimentares contemporâneas. A pesquisa mostrou que o design dialoga com outros sis-temas de significação e resgata, difunde e reelabora o simbolismo das cores para construir ima-gens de qualidade, pureza, bem-estar, saúde, ecologia e feminilidade, entre outras, refletindo concepções ideológicas e culturais que têm lugar na vida contemporânea. / Based on a theoretical referential which included art and design history, semiotics and cultural studies of color, this thesis supports the idea of color as language and cultural construction, observing its use in different systems of signification, in design and, particularly, in packaging design. The work starts from the evolution of visual language of packaging, observed between late 19th century and early 21st century, showing the changes occurred in design as an expression of the different moments of western society and visual culture, and bringing back the historical importance of colors in communication. Secondly, the work reviews the fundamentals of semiotics, transposing them to the approach of the color as a sign, and to the investigation of color language as a system. In order to explain the structural principles of this language, the meanings of colors and chromatic attributes are reviewed through bibliographical research. Through an empirical study, this thesis examines the chromatic language of contemporary packaging design, from a corpus of food packaging commercialized in Brazil. The results showed that the system of significations of color in packaging design leans both on the associative fields generated by the attributes of color -- hue, brightness and saturation -- and on the chromatic and semantic oppositions that such characteristics create. The study approach went beyond the structural analysis, involving simultaneously syntactic, semantic and pragmatic aspects of color, trying to explain its use as a tool for the diffusion of ideas and values. It was observed that the colors assume visual, iconic, indexical and symbolic functions in the packaging communication. In the symbolic level, the most frequent senses assumed by the colors corresponded to different discourses which guide the contemporary food practices. The research showed that design communicates with other systems of signification and rescues, spreads out and reconstructs the color symbolism to construct images of quality, pureness, welfare, health, ecology and femininity, among others, reflecting ideological and cultural conceptions which have their place in contemporary life.

Denna undersökning handlar om hur den grafiska designen på en nyhets webbplats påverkar högskolestudenters tillit till webbplatsen och påverkar artiklarnas trovärdighet från studentens perspektiv. Undersökningen utfördes utifrån en triangulär forskningsmetod. En kvantitativ samt kvalitativ metod användes, insamlingsteknikerna som användes under undersökningen var en enkätundersökning samt intervjuer. Syftet med undersökningen var att förstå vilka faktorer påverkar användarnas tillit till en nyhets webbplats och artiklars trovärdighet. Motiven till denna undersökning är att sanningslösa nyheter sprids över sociala medier samt att många människor inte inser att nyheterna är sanningslösa och väljer att dela det vidare till sin krets på sociala medier. Detta är något som behöver bearbetas och redas ut. / This review is about how the graphic design on a news site influences college students' trust towards the site and how it affects the credibility to the articles from the student's perspective. The review was conducted on the basis of a triangular research method. A quantitative and a qualitative method was used, the collection techniques used during the review were a survey and interviews. The purpose of the survey was to understand what factors affect users' trust in a news site and article credibility. The motivation for this review is that truthless news are spread across social media and that many people do not realize that the news is truthless and choose to share it with their circle on social media. This is something that needs to be processed and fixed.

Syfte – Den ökade användningen av internet har lett till en mängd olika riktlinjer kring hur den mänskliga faktorn bäst ska tas hänsyn till på internet, utan stöd av forskning. Vidare har grafiska profiler fastnat i tiden före internets existens vilket gör att organisationer missar möjligheten till att fånga målgrupper, höja grafiska profiler och bygga ömsesidigt fördelaktiga interaktiva relationer. Därmed är syftet med denna studie: Att öka kunskap om hur grafiska profiler kan utstråla mänsklighet i den digitala världen. För att kunna besvara syftet har det brutits ned i en frågeställning som lyder: Hur gestaltas en mänsklig känsla i en grafisk profil för exponering i en digital värld? Metod – För att kunna besvara frågeställningen har tre metoder tillämpats, vilka är litteraturstudie, enkätundersökning och gruppintervju i form av fokusgrupper. I metoderna ingår kvantitativa och kvalitativa studier samt primärdata och sekundärdata. Litteraturstudien innebar en insamling av befintlig forskning och fakta inom ämnet som fungerade som en grund i studiens resultat. Enkätundersökningen innefattade en jämförelse av typsnitt för att identifiera de känslor som typsnitten förmedlade. Fokusgrupperna handlade om att utforska deltagarnas känslor inför fem olika grafiska profiler och deras innefattande element. Resultat – Utifrån empirin och litteraturstudien resulterade studien i en mängd data beskrivande den mänskliga känslan i grafiska profiler. Datan sattes sedan ihop till en modell innefattande konkreta steg i ett syfte om att få in en mänsklig känsla i en digital grafisk profil. Modellen innefattar riktlinjer för fotografi, ikoner, färger, typografi och tonalitet där det ger vägledning för hur dessa ska gestaltas. Fotografier ska exempelvis vara enkla, dynamiska och kontrastrika där befintligt ljus bör eftersträvas. Studiens resultat anses vara användbart av reklambyråer i deras arbete med digitala grafiska profiler som önskas upplevas som mer mänskliga. Studiens resultat anses vidare vara användbart i syften kring att digitalisera varumärken i allmänhet, där en mänsklig känsla möjligen eftersträvas. Begränsningar – I fokusgrupperna uppkom det svårigheter kring att skapa diskussion rörande deltagarnas känslor inför varje specifikt element, vilket ledde till att diskussionerna främst kom att fokusera kring de grafiska profilernas helhet. Vidare hölls fokusgrupperna endast en gång vardera, vilket berodde på tidsbrist. Intervjuareffekt och kontexteffekt kan ha uppstått inom fokusgrupperna, vilket kan påverka resultatet. Eftersom färger vidare har olika uppfattningar och associationer i olika länder har studien begränsats till att bara innefatta uppfattningarna i Sverige. / Purpose – The increasing usage of Internet has led to a variety of guidelines on how to utilise and assess the human factor in the best way for internet usage, however, disregarding research in the field. Furthermore, graphic profiles have in a way been cemented in a pre- internet world, which has led to a situation where many organisations have missed the opportunity to attract a lot of target groups, by raising the graphic profile and building mutually advantageous and interactive relations. With this as a background, the aim of this study is to elevate the awareness of how graphic profiling may emit humanity in a digital world. Therefore, the purpose of this study is: To increase the knowledge about how graphic profiles can radiate humanity in the digital world. In order to find the purpose of this study, the purpose has been broken down to a research question that goes: How are human emotions portrayed in graphic profiles exposed in the digital world? Method – To be able to answer this question three methods have been used, namely a review of relevant literature in the field, a survey and group interviews in the form of focus groups. The methods used include quantitative as well as qualitative data as well as primary and secondary studies. The literature review aimed at collecting facts in the field to serve the research undertaken to this date. The survey comprised of a comparison of fonts to be able to identify the emotions these fonts emitted. The interviews with the focus groups were a way of investigating the different participants emotions faced with five different graphic profiles and the elements they contained. Findings – The empirical data and the literature review resulted in a variety of data describing human reactions and emotions towards graphic profiles. These data was then used to prepare a model that comprised concrete information when trying to incorporate a human emotion within a graphic profile. This model include aspects and guidelines for photography, icons, colours, typography and tone of voice on how to interact with people in a better way in this new digital world. For example, photographs should be simple, dynamic and rich in contrasts where existing light is desirable. The results of this study are considered being useful for advertising agencies in their work with digital graphic profiles that covet a human touch. The results are hopefully also useful for digitalizing brands generally, where a human touch is desirable. Limitations – Within the focus groups there was a notable difficulty in creating discussions regarding perceived emotions for each of the elements, which resulted in a discussion upon the graphic profiles generally. Furthermore, the focus groups could only meet once and discuss, due to lack of time. Hence, impact from the interviewer and the context of situation may have influenced the results. Since colours – as anthropology has shown – are perceived in different ways in different cultures, this study is confined to a Swedish perspective. / <p>Rapportens tillhörande bilagor är sekretessbalgda varför de inte är inkluderade i denna version.</p>

Följande studie syftar till att undersöka hur en rödvinsflaskas etikett kan designas för att attrahera målgruppen millennials och samtidigt förmedla vinets smak. För att göra detta gjordes en undersökning av målgruppens preferenser genom en kvantitativ inledande studie, följt av en förstudie som undersökte tidigare studier och även designteori. I designprocessen användes den insamlade informationen från den inledande studien och förstudien för att ta designbeslut. Tre etikettalternativ togs fram som sedan validerades med målgruppen i form av en fokusgrupp. Fokusgruppen innefattade delar med kvantitativa enkäter samt smaktest. Resultatet av studien visar att ett av de tre alternativen tenderar att attrahera målgruppen mer och samtidigt förmedla vinets smak mer än de andra. Detta alternativ heter Text över hela och har vit text på en svart bakgrund över hela etiketten. Texten är vinets smaknoter, varumärkesnamn, sort, ursprung samt årtal. All text är lika stor med lika marginaler, dock är vissa ord satt i en högre vikt för att öka läsbarheten. Varumärket är även rött för att det ska bli tydligt vad som är namnet på vinet.

Sammanfattning Syftet med detta examensarbete har varit att, genom att kombinera kunskaperna inom interaktionsdesign med kunskaperna inom visuell kommunikation, ta fram en designlösning åt Norrköpings Visualiseringscenter C som presenterar innehållet i deras utställning “Att visa det man inte kan se“ på deras hemsida. För att nå detta syfte har utvalda teorier och metoder använts och i uppsatsen beskrivs designprocessen steg för steg - hela vägen från uppdragsbeskrivning, genom teorier och metoder till den färdiga designlösningen. Teorierna i denna uppsats handlar om interaktionsdesign, gränssnittsdesign, användbarhet, visuell kommunikation och teknik. Metoderna för att få reda på användarnas åsikter behandlar användartester, Card sorting, LoFi- och HiFi-prototyper. Resultatet av rapporten beskriver hur Adobe Flash kan användas för att skapa en interaktiv design för en webbsideapplikation med kontroll över interaktion, visuell kommunikation och användbarhet. Resultatet visar också hur användarnas återkoppling under användartesten påverkade slutresultatet. Resultatet visar även att en designprocess är olik från gång till gång men att det finns vissa riktlinjer som kan hjälpa en designer genom processen på ett kontrollerat sätt. / Abstract The goal of this thesis is to combine knowledge from interaction design with knowledge from visual communication in order to create a design solution for Norrköping Visualization Center C and their exhibition “To show what can’t be seen“ for their website. To reach this goal, theories and methods have been used and in this thesis the design process is described - step by step - all the way from the clients brief to the final design solution. The theories in this thesis are concerned with interaction design, interface design, usability, visual communication and technology. The methods employed are usability tests, card sorting, and LoFi- and HiFi-prototypes. This thesis report describes how Adobe Flash can be used to create an interactive design for a website application that establishes control over the interaction, visual communication and usability. It also shows how the users feedback on the user tests affected the end result. This thesis also shows that a design process can vary from time to time but there are some guidelines that can help a designer through the process in a controlled way.