Actualmente, el Perú presenta una marcada tendencia hacia la falta de visibilización y conocimiento de la participación de la mujer en la industria creativa. En consecuencia, existe la necesidad de visibilizar a estas mujeres y su importante rol dentro del área del diseño gráfico en el país. El presente proyecto consiste en la elaboración de una obra editorial que tiene como objetivo mostrar la visión de quince diseñadoras gráficas peruanas de tres generaciones distintas. Para la producción del contenido, se conversó con diferentes mujeres fundadoras de estudios de diseño, diseñadoras influyentes y mujeres jóvenes con una percepción nueva respecto al rubro. Estas mujeres; a través de extensas entrevistas dan a conocer sus experiencias y perspectivas sobre lo que significa ser mujer y diseñadora en el Perú, y cómo se está estableciendo la profesión a nivel local. El reto consiste en diseñar un libro que muestre la visión de estas mujeres sin caer en recursos gráficos recurrentes o estereotipos negativos sobre lo femenino. Asimismo, exponer a los lectores estas perspectivas para que complementen su desarrollo profesional y académico. La producción de esta obra editorial responde a los conocimientos teóricos y prácticos que se obtienen como resultado de una profunda investigación que se recopila en el marco teórico de la presente memoria profesional. Este libro se expone, no solo bajo conceptos del diseño editorial, sino además bajo un plano semiótico del diseño. Ambos campos de estudio brindan claridad para un desarrollo eficaz de la publicación que responde a los objetivos del proyecto. / Nowadays, Peru presents a marked tendency towards the Invisibilization and lack of knowledge reggarding the participation of women in the creative industry. In consequence, there is a need to make these women visible and show their important role in the area of graphic design in the country. This project consists of the development of an editorial piece which objective is to show the vision of fifteen Peruvian female graphic designers from three different generations. To obtain the content, we spoke with women at the head of design studios, influential women designers, and young women with a new and particular take on the field. Through extensive interviews, they share their experience and perspective on being a woman and designer inPeru, the social approach of graphic design, and how the profession is establishing itself locally. The challenge of the project is to design a book that shares these women’s vision without recurring tostereotypical graphic resources related to femininity while exposing readers to them and complement their professional and academic development. The production of the editorial piece responds to theorical and practical knowledge obtained through indepth investigation that is compiled within the theorical framework of this professional report. This book presents itself, not only under editorial design concepts but also under a semiotic design plan. Both fields provide clarity for an effective and coherent development of the publication that responds to the objectives of the project. / Trabajo de Suficiencia Profesional

This diploma Thesis deals with problematics of web design in civil engineering. Specifically, it focuses on the web design of a projective construction office. The basic concepts relevant to the problematics are defined in the theoretical part of this Thesis. The practical part begins with initial analysis which consists of an opening workshop with a client, a survey and competition research. Based on the analysis findings, target group and project direction are set. Following these steps, the web design is created. It consists of several parts – generation of ideas and possible solutions, information architecture, sketching, prototyping, prototype testing and graphic design itselfs, which is output of this diploma Thesis.

El Instituto Superior de Diseño gráfico y Diseño de modas es un proyecto que responde a la necesidad de la actualización del método de enseñanza del diseño y la educación superior. El usuario principal son los jóvenes de 15 a 25 años del sector B y C de Lima Norte. El lugar donde se realiza es en el distrito de Independencia donde tenga cercanía con el metropolitano que conecta a todo Lima para facilidad de acceso de los estudiantes. Su principal concepto del Instituto es que pueda estar adecuada su arquitectura con los métodos de enseñanza que se ven en otros institutos del mundo en la infraestructura, como el uso de espacios versátiles y otros principios de la enseñanza colaborativa. En lo que respecta de entorno, estos institutos buscan el contraste para su diferenciación y resaltan en el contexto y a su vez sirve como galería y paquetes públicos como auditorios, exposiciones, etc. Todo con el fin de que el estudiante tenga un espacio para la innovación y el aprendizaje desarrollado del diseño para el progreso del Perú. / The Higher Institute of Graphic Design and Fashion Design is a project that responds to the need to update the method of teaching design and higher education. The main user is young people between 15 and 25 years of age from sector B and C of North Lima. The place where it is carried out is in the Independencia district where it is close to the metropolitan that connects all of Lima to facilitate student access. Its main concept of the Institute is that it can be suitable for its architecture with the teaching methods seen in other institutes of the world in infrastructure, such as the use of versatile spaces and other principles of collaborative teaching. Regarding the environment, these institutes seek contrast for their differentiation and highlight in the context and in turn serve as a gallery and public packages such as auditoriums, exhibitions, etc. All in order that the student has a space for innovation and developed learning of design for the progress of Peru. / Tesis

I have always been very interested in typography and type design and I have long harbored a desire to create something that could benefit my home country Zimbabwe, Afrika and the rest of the world through creativity. I imagine what my language might have looked like if it weren't for the Latin or Roman alphabet. During my childhood, I often encountered individuals who belittled my native language, chiShona. My educational experience at an all-girls, private Catholic school reinforced the notion that speaking English was socially desirable, and those who spoke their native language were subject to ridicule and derogatory labels such as gwash or ghetto. Despite this, I found great joy in speaking my mother tongue, which is widely spoken in my urban community. The chiShona written language is plagued by a number of problems, such as the lack of a consistent way of spelling words across all dialects. The current orthography does not accurately represent the spoken form of the language, making it difficult for writers and speakers to convey their ideas effectively. In this publication I explore typography of a Zimbabwean language and reimagine what chiShona may have looked like if it had not been colonised. As a speaker of chiShona, my mother tongue, I am fascinated by the possibility of developing a written language for my language and finding effective methods of teaching it.  This was done with the help of collaborators Rutendo Shannon Goneso and Pule kaJanolintji.

This paper analyzes the current possible implementations and limitations of generative AI applications such as Chat-GPT, DALL-E, and Midjourney. The applications were used in a specific scenario to gauge whether it was able to effectively handle a potential request from a client, the scenario was to create a visual identity for a shoe company called WalkWise. The creations are then analyzed using Gestalt theories of perception and the machine-learning mechanisms that run these applications. To understand just how graphic designers may introduce these tools into their process, a process chart describing a typical graphic design process for a project has been created using data gathered from 8 professionals in the field who were interviewed. Using a thematic analysis, common occurring themes/activities were found and visualized in a process chart. The process was later analyzed using theories in process value analysis. Using all this information a conclusion was made that AI-generated art has several limitations that inhibit it from completely replacing human designers. These included: not understanding/generating vector graphics, not understanding objects in 3D space from less natural angles, often generating visual clichés, some potential copyright issues, and not being able to generate words. The implementation was therefore limited to a visual brainstorming tool which could aid graphic designers in quickly visualizing an idea or visualizing several different versions of one idea without having to sketch these differences, thereby making the idea-generating parts of the process more efficient.

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