Cette thèse porte sur les espaces d'urbanisation dispersée de la métropole parisienne, c'est-à-dire des espaces bâtis discontinus, de taille petite et moyenne, insérés dans un tissu urbain lâche. Partant de l'offre commerciale, des pratiques associées et d'un ensemble de mobilités, cette thèse analyse ces espaces dans une approche relationnelle pour saisir les mécanismes qui sous-tendent les dynamiques des espaces d'urbanisation dispersée. L'approche s'inscrit dans le sillage des travaux récents qui opèrent un changement de focale en considérant ces espaces pour leurs caractéristiques propres et non par rapport aux espaces dominants des métropoles. L'enjeu est de proposer une vision critique sur la manière dont ils s'organisent au-delà des considérations et des représentations portées par les politiques et les aménageurs sur la dépendance et le déclin de ces espaces. La thèse développe une méthodologie mixte qui combine des approches quantitatives et la réalisation d'entretiens et de cartes mentales permettant de saisir les représentations des habitants dans quatre terrains. Le croisement des structures de peuplement et de la morphologie des espaces bâtis ont permis de mettre en évidence quatre formes contrastées de dispersion allant de la petite ville à l'habitat diffus. Le choix des terrains d'étude situés à moins de deux heures de Paris reflète cette diversité. Les espaces d'urbanisation dispersée ont été étudiés finement tout d'abord à partir de la structure commerciale et a montré une évolution contrastée du nombre de points de vente au regard de leurs fonctions au cours des quinze dernières années et une concentration des commerces dans les bourgs et les petites villes. Dans un deuxième temps, l'approche relationnelle a interpellé les liens qu'entretiennent ces espace: avec leur environnement et notamment avec Paris. Par cette analyse, elle met en avant la capacité de ces espaces à se structurer, à participer à des systèmes urbains et à s'inscrire dans des échanges réciproques et non univoques avec de grands pôles urbains. / This thesis deals with the scattered urbanization areas of the Paris metropolis. Combining the commercial offer, diversity of practice and mobilities, this thesis analyzes these areas in a relational approach to understand the mechanisms underlying their dynamics. We will approach the subject through the prism of recent works, using a new method that considers these areas for their own characteristics and not in relation to the dominant metropolis areas. The issue is to suggest a critical vision on the way they organize, beyond the traditional considerations and representations carried by politics and planners on the dependency and decline of these areas. Using a mixed methodology (quantitative approach, interview, and "mental maps"), we will try to understand the inhabitants' representations in 4 research areas. Four different types of dispersion from the small town to the scattered housing are highlighted, by crossing population patterns and built area morphology. The research fields are located within a two-hour drive from Paris and reflect this diversity. The scattered urbanization areas were finely studied starting with their commercial structure. We thus noticed a contrasted evolution in the number of stores and a concentration of shops in towns over the last 15 years. ln a second stage, the interpersonal approach focused on the links between these areas and their environment, particularly with Paris. Through this analysis, it highlights the capacity of these areas to be structured, to participate in urban systems and to be part of mutual exchanges with large regional hubs.

Los consumidores cada vez son más exigentes, ya no buscan adquirir solo productos o servicios, están a la espera de vivir nuevas experiencias que los haga sentir cómodos y satisfechos. Por ello, las empresas y marcas son cada vez más competitivas y buscan diferentes maneras de querer sobresalir, innovando en diversos elementos, tangibles e intangibles, tales como: la iluminación, música, el olor, el diseño del local, la temperatura, entre otros. Se ha demostrado anteriormente que si un punto de venta resulta atractivo para el consumidor, este querrá permanecer más tiempo en ella. Por ello, este estudio busca medir y comprobar la relación de la música, el diseño y la percepción de valor, en torno a la satisfacción de los consumidores en cafeterías de Lima Metropolitana. Para llevar a cabo este análisis se realizará un estudio correlacional con enfoque cuantitativo y carácter concluyente. Se aplicará una muestra no probabilística utilizando una escala de Likert de 7 puntos a través de 200 encuestas. / Consumers are increasingly demanding, they no longer seek to purchase only products or services, they are waiting to live new experiences that make them feel comfortable and satisfied. Therefore, companies and brands are increasingly competitive and seek different ways of wanting to stand out, innovating in various elements, tangible and intangible, such as: lighting, music, smell, the design of the local, the temperature, among others. It has been previously shown that if a point of sale is attractive to the consumer, they will want to stay there longer time. Therefore, this study seeks to measure and verify the relationship between music, design and the perception of value, around consumer satisfaction in coffee shops in Metropolitan Lima. To carry out this analysis, a correlational study with a quantitative approach and conclusive character will be carried out. A non-probabilistic sample will be applied using a 7-point Likert scale through 200 surveys. / Trabajo de investigación

The thesis deals with the analysis of customer satisfaction of the internet shop Nejbaby, s. r. o. The first part explains the theoretical concepts associated with the chosen theme. The second part is devoted to analyses of the external and internal surroundings of the selected enterprise and also includes a marketing research containing data collected via customised questionnaire. Based on the questionnaire assessment, proposals are presented in the last section, aiming to increased customer satisfaction.

El presente trabajo se ha elaborado con el fin de conocer y evaluar la viabilidad y escalabilidad del modelo de negocio denominado “Golden Store”. Este es un emprendimiento virtual que se dedica al diseño, a la compra y venta de artículos. Golden Store está dirigido a los fanáticos de One Direction y BTS, quienes son los principales consumidores de la marca. En otras palabras, Golden se encarga de ofrecer artículos y prendas que tienen un diseño llamativo para sus clientes, logrando así que ellos puedan identificarse con su artista favorito, y expresar sus gustos musicales, mediante el uso del producto. Este proyecto surgió por dos motivos fundamentales. Por un lado, Golden nació a raíz de una problemática identificada por tres miembros del equipo, quienes se identifican como fans de los grupos musicales de dichas agrupaciones musicales. Ellos coincidieron en que los artículos originales de mercancía son caros para los clientes y además demoran meses en llegar al país. Asimismo, reconocieron que en las plataformas virtuales de merchandising no encontraban la diversidad de diseños que ellos querían, siendo estos repetitivos y sin originalidad. Para comprobar ello, se realizó entrevistas a distintos fans de One Direction y BTS, conociendo así los motivos de su insatisfacción con la compra de los artículos de merch. Por consiguiente, Golden surge como un emprendimiento "De fans para fans" con el que se busca incrementar el reconocimiento y la preferencia de la marca al abordar sus necesidades insatisfechas ofreciendo una experiencia de compra amena y confiable. / This work has been prepared to know and evaluate the viability and scalability of the business model called "Golden Store". This is a virtual venture that is dedicated to the design, purchase, and sale of items. Golden Store is aimed at fans of One Direction and BTS, who are the main consumers of the brand. In other words, Golden is responsible for offering articles and garments that have an eye-catching design for its customers, thus making them able to identify with their favorite artist, and express their musical tastes, by the product. This project arose for two fundamental reasons. On the one hand, Golden was born because of a problem identified by three members of the team, who identify themselves as fans of the musical groups of said musical groups. They agreed that original merchandise items are expensive for customers and take months to arrive in the country. Likewise, they recognized that in the virtual merchandising platforms they did not find the diversity of designs that they wanted, being these repetitive and without originality. To verify this, interviews were conducted with different fans of One Direction and BTS, thus knowing the reasons for their dissatisfaction with the purchase of the merch items. Consequently, Golden emerges as a "From fans to fans" venture that seeks to increase the recognition and preference of the brand by addressing their unmet needs by offering an enjoyable and reliable shopping experience. / Trabajo de investigación

The diploma thesis deals with project design documentation of House of Furniture in Trenčín. The object is designed as a two floor buildings with basement below grand level. Object´s ground plan is rectangular shaped. First floor contains a lobby and open store space. Second floor is meant predominantly for an administrative purposes. Underground garage is designed in basement. Construction system is monolithic skeletal structure with transverse dies and stiffening core. In the middle of object is designed open atrium with vegetation surface. Atrium goes through both of above- ground floors. Object is covered by a flat roof.

The thesis is focused on the determination of the thermal conductivity coefficient on the group of thermoplastics used for 3D printing (PLA, ABS, PETG). The thesis describes the materials used for 3D printing and the design of air conditioning for the grocery store. A stationary method was used for the solution. The heat flux passing through the sample was measured and the thermal conductivity coefficient was calculated. By the chosen method, we determined the coefficient is = 0,11-0,13 W/(m·K). Comparison with the available results of other methods and authors has shown that the resulting coefficient is lower. Based on the data, it is possible to compare the thermal properties of 3D printing materials.

The Diploma thesis deals with the issue of parking in Ceske Budejovice. The basis of the work is to evaluate the transport situation in the city. The consultation will assess the critical issues, from the point of view of parking, which will be further developed by the local maintenance and measurements. As a result of the local scrutiny, measures will be proposed to help improve the current situation.

The purpose of this thesis is to explore if consumers evaluate CSR more into their purchase criterion compared to before the Covid-19 pandemic. CSR activities, consumer buying behavior, and CSR as a purchase criterion were combined in a conceptual framework. The consumer decision-making model was used as a framework in consumer buying behavior. In CSR as a purchase criterion, three factors were used to conclude if consumers started to evaluate CSR more as a purchase criterion. The empirical data was collected through two semi-structured focus groups. Group A was ensembled through a convenience sampling method but evolved to a snowball effect. Group B was ensembled through a purposive sampling method. The findings indicated that consumers did not start to evaluate CSR more as a purchase criterion. The main reason was the financial situation. However, consumers have started to buy more sustainable food, especially locally produced during the pandemic which indicated an increased awareness towards CSR as a purchase criterion. The findings also showed that the Covid-19 pandemic influenced consumers' awareness of CSR but the implemented safety precautions in grocery stores had a limited effect on consumers. The research field of consumer buying behavior in the context of CSR can be complemented with the findings in this study. This study contributed to a deeper understanding of consumer buying behavior and if they value CSR in their purchases during the Covid-19 pandemic.

[pt] Lojas de aplicativos são soluções desenvolvidas para distribuição de conteúdo digital para dispositivos móveis. As lojas estão presentes em quase todos os smartphones comercializados no país e possuem forte apelo frente ao público e aos desenvolvedores locais. Entretanto, por ser um canal relativamente novo, com pouco mais de seis anos de uso e popularização, ainda não há uma bibliografia fortemente estabelecida a esse respeito no que tange à Usabilidade e Interação Humano-Computador. Essas referências ficam ainda mais rarefeitas quando se procura por fontes que tratem da realidade brasileira levando em conta suas particularidades. O presente trabalho buscou colaborar para a formação dessa bibliografia através de uma pesquisa cujo o foco foram as principais lojas de aplicativos para smartphones disponíveis no país. Para isso, foi analisado o desenvolvimento histórico da comunicação móvel no Brasil e no mundo, para que se pudesse entender quais necessidades sociais possibilitaram o surgimento dos smartphones e legitimaram as lojas como solução de distribuição de conteúdo para esses aparelhos. Após isso, uma pesquisa de campo foi feita para identificação do perfil do usuário brasileiro. Para essa etapa, usou-se um questionário online. Com a análise dos dados foi possível determinar o perfil geral desses usuários. Essas informações foram a base para o desenvolvimento do perfil e seleção dos participantes da segunda técnica de pesquisa utilizada, um Teste de Usabilidade. Nesse teste, foram avaliadas as tarefas de busca, aquisição e avaliação nas duas principais lojas de aplicativos. Com esses achados foi possível confirmar e identificar vários problemas nas lojas. Alguns desses são os mesmos reportados por outras pesquisa realizadas no exterior, mostrando que vários problemas apresentados em outros locais também se repetem aqui no Brasil. Contudo, os dados mais relevantes foram aqueles particulares realidade nacional, como a importância atribuída as comunidades digitais, preferências no uso da loja e problemas relacionados a terminologias utilizadas nas lojas. Ao final do trabalho uma lista de parâmetros e recomendações para lojas de aplicativos foi desenvolvida com base nos achados das técnicas de pesquisa utilizadas. / [en] Mobile Applications Stores are content distribution solution dedicated to mobile devices. These solutions are presented in most of the Smartphone available in Brazil and - as a content distribution solution - it has a strong appeal to developers and users. However, since it is a new model of distribution, there is not yet a core bibliography established concerning Usability and Human-Computer Interaction. There are even fewer references when the focus is the Brazilian market and its particularities. This research aimed to fulfill this gap through a theoretical and practical study of the major mobile application s stores available in Brazil. It started with a historical investigation of the development of mobile communication technologies in Brazil and in the world. The purpose of this investigation was to understand the social needs that make it possible the development of Smartphone and mobile application s stores; and how its became the default solution to mobile content distribution, nowadays. After that, a field research was conducted to identify the profile of the Brazilian mobiles application s stores user. A questionnaire was chosen as research s method. The data analysis of the questionnaire s entries enables the identification of this profile; it was used as reference to gather users to an Usability Test. The Test evaluated the methods of search, acquisition and evaluation in the two biggest stores available in Brazil. With these findings it was possible to confirm and identify many of the problems of the stores. Some of these problems are the same reported by other research. It demonstrates that various interactions problems presented elsewhere are present here in Brazil as well. However, the most relevant data concern to Brazilian audience particularity, e.g. the relevance attributed to digital communities, the preferences in store usage and problems regarding the use of unknown terms and labels. At the end of this document there is a list of parameters and recommendations that was developed with the finding of both research techniques.

A plan of opening a physical shop (a low-cost expediting point) as an extension of currently runnning electronic shop is the main focus of this thesis. The analysis of demographic population data, market situation (supply/demand), internal and external corporate enviroment is presented. An attempt is made to provide the answer for the question whether proposed enterprise is pursuable or not. The results of analytic part are used for the shop building locality selection. Furthermore, corporate history, financial and business planning, marketing strategy, organizational structure are provided in practical part of this thesis. Final part is providing the evaluation and selection of the shop founding locality.