The main aim of the theoretical part of this diploma thesis is to describe importance of writing the business plan and charecterize its main features. In the second part, the detailed and comprehensive business plan is created in the way it could be used for a bank institution to obtain loan to start own enterprise in the accommodation and hospitality industry. The plan should also help enter the market successfully, obtain certain market share and consolidate position and ensure growth of the pension in the future.

[pt] O objetivo principal deste estudo é identificar na indústria de construção civil como as estratégias das empresas durante o período de 2011 a 2016 afetaram o seu posicionamento e, consequentemente, o seu desempenho. Também são identificadas as principais dimensões estratégicas adotadas pelas firmas que refletem o modo como elas competem. Por último, é avaliada a presença de grupos estratégicos nesta indústria. A Base de dados utilizada é composta de 15 empresas e contém informações sobre seu comportamento estratégico. São consideradas cinco variáveis estratégicas e sete variáveis de desempenho. Os dados coletados foram analisados utilizando métodos estatísticos multivariados como análise de fatores, análise de cluster e MANOVA. Os resultados obtidos através dessa análise sugerem que as diferenças de desempenho médias dos grupos estratégicos formados podem ser explicadas em função das diferenças entre as decisões estratégicas de cada empresa da amostra. / [en] The main objective of this study is to identify in the construction industry how the strategies of companies during the period from 2011 to 2016 affected their positioning and consequently their performance. It also identifies the main strategic dimensions adopted by firms that reflect how they compete. Finally, the presence of strategic groups in this industry is evaluated. The database used is composed of 15 companies and contains information about their strategic behavior. Five strategic variables and seven performance variables are considered. The data collected were analyzed using multivariate statistical methods such as factor analysis, cluster analysis and MANOVA. The results obtained through this analysis suggest that the average performance differences of the strategic groups formed can be explained by the differences between the strategic decisions of each company in the sample.

[pt] A presente dissertação de mestrado tem como objetivo principal apresentar à empresa Y qual a melhor forma de expandir o negócio de varejo de frozen yogurt no mercado do Rio de Janeiro. Para que este objetivo fosse alcançado, inicialmente foi estudada a indústria na qual o negócio de frozen yogurt, um tipo de fast food, está inserido, à luz da teoria de Michael Porter para análise estrutural de indústrias e da concorrência. Em seguida, buscou-se descrever as principais características de três modelos de expansão viáveis no caso: expansão por meio de operações próprias, por meio do sistema de franchising e por meio da forma plural. Este último modelo é um sistema híbrido, caracterizado pela coexistência de operações franqueadas e lojas próprias. Ao longo do trabalho são apresentados os principais pontos fortes e vulnerabilidades de cada um destes modelos aplicados ao negócio de frozen yogurt e, ao final, é sugerida qual a forma de expansão mais apropriada para o negócio. / [en] This paper has as main objective to suggest to company Y the best way on which to expand its frozen yogurt retail business in Rio de Janeiro s market. To reach this objective, it was initially studied the industry in which the frozen yogurt business, a kind of fast food, is inserted, based upon Michael Porter s theory of structural analysis for industries and competition. The next step was to describe the main features of three different viable expansion models, in this case: expansion through company-owned stores, through franchised stores or through a plural form. This last model, being a hybrid system, featured by the coexistence of franchised stores and company owned stores. Throughout this work the main strengths and vulnerabilities of each of these models applied to the frozen yogurt business are presented and in the end the most appropriate expansion strategy for the business is suggested, based upon the analysis and criteria adopted.

The main goals of the thesis were to prepare an analysis of activities of strategic management, to improve the synergy between strategic and operational management, to enhance the quality of strategic decisions in selected company. The first step was to study and comparison of Czech and foreign professional literature and make literary summary that gives the reader into the issue of strategic management. The practical part is performed by first analysis of the current state of strategic and operational management in selected company through the following analyzes: STEP analysis, industry analysis, financial analysis, guided interview with the director of the company. Based on the results of previous analyzes were determined strengths and weaknesses and the opportunities and threats of the company. Their influence is compared in the SWOT analysis. The last part presents proposals for measures that would lead to improving the coordination of strategic and operational management and an overall improvement in key areas of the company.

Submitted by Marte Osen (osen.marte@gmail.com) on 2017-10-10T17:16:01Z No. of bitstreams: 1 Trabalho de Conclusão de Curso, MO.pdf: 1647286 bytes, checksum: d1138ff4a00b7b9a6f515e53aa3fb0be (MD5) / Rejected by Josineide da Silva Santos Locatelli (josineide.locatelli@fgv.br), reason: Dear Marte, Please, put your full name; The words Acknowledgments, Abstract and Resumo must be in capital letters. Withdraw all the numbers of the page before the introduction, but they must to be considered. on 2017-10-10T17:49:05Z (GMT) / Submitted by Marte Osen (osen.marte@gmail.com) on 2017-10-10T18:17:28Z No. of bitstreams: 1 Trabalho de Conclusão de Curso.pdf: 1648147 bytes, checksum: b7612fbed427162f51ee6df16af8ab21 (MD5) / Approved for entry into archive by Josineide da Silva Santos Locatelli (josineide.locatelli@fgv.br) on 2017-10-10T18:33:07Z (GMT) No. of bitstreams: 1 Trabalho de Conclusão de Curso.pdf: 1648147 bytes, checksum: b7612fbed427162f51ee6df16af8ab21 (MD5) / Made available in DSpace on 2017-10-11T12:39:11Z (GMT). No. of bitstreams: 1 Trabalho de Conclusão de Curso.pdf: 1648147 bytes, checksum: b7612fbed427162f51ee6df16af8ab21 (MD5) Previous issue date: 2017 / The purpose of this study is to apply value-based business concepts to a product in order to gain insight into the competitive environment within its related industry. This case study is based upon qualitative information from the decision makers in a company producing a product. It is shown that the value based business theories, when organised into one framework, does facilitate the organisation of data, and hence some conclusions about the competitive dynamics of the industry can be drawn. The approach to thinking about business suggested by the value based business concepts might hence lead to insights that can serve as a new background for strategic decisions. / O propósito deste estudo é aplicar conceitos associados à geração e captura de valor a um produto específico para melhor compreender o ambiente competitivo de seu respectivo mercado. Este estudo de caso é baseado em dados qualitativos obtidos de tomadores de decisão de uma empresa produtora do produto em questão. Será mostrado que os conceitos de captura e geração de valor de fato facilitam a organização de dados e, portanto, permite traçar conclusões sobre a dinâmica competitiva da respectiva indústria. A abordagem sugerida a partir destes conceitos permite direcionar perspectivas que podem ser usadas como plano de fundo para tomadas de decisão estratégica.

Submitted by Candice Aché Montangerand (candice.ache@gmail.com) on 2018-01-08T21:42:36Z No. of bitstreams: 1 A STUDY OF THE MUSICAL THEATRE INDUSTRY AND PRODUCTION IN SÃO PAULO- CHALLENGES AND OPPORTUNITIES .pdf: 2936947 bytes, checksum: 77503ba21b993d3868f25cea14fa7f6c (MD5) / Approved for entry into archive by Vera Lúcia Mourão (vera.mourao@fgv.br) on 2018-01-10T13:14:16Z (GMT) No. of bitstreams: 1 A STUDY OF THE MUSICAL THEATRE INDUSTRY AND PRODUCTION IN SÃO PAULO- CHALLENGES AND OPPORTUNITIES .pdf: 2936947 bytes, checksum: 77503ba21b993d3868f25cea14fa7f6c (MD5) / Made available in DSpace on 2018-01-10T16:30:06Z (GMT). No. of bitstreams: 1 A STUDY OF THE MUSICAL THEATRE INDUSTRY AND PRODUCTION IN SÃO PAULO- CHALLENGES AND OPPORTUNITIES .pdf: 2936947 bytes, checksum: 77503ba21b993d3868f25cea14fa7f6c (MD5) Previous issue date: 2017-12-13 / A presente pesquisa é um estudo da indústria de teatro musical em São Paulo, destacando os principais desafios e oportunidades que a indústria enfrenta. Tal análise permite alcançar o objetivo principal do trabalho, que é contribuir para o desenvolvimento da indústria criativa no Brasil através da proposta de ações concretas. A pesquisa tem uma natureza exploratória com um método misto, uma abordagem de pesquisa que combina formas qualitativas e quantitativas. Este trabalho é composto por uma análise da indústria do teatro musical, através de análise de dados qualitativos secundários e 6 entrevistas, e também mais especificamente a análise de todas as peças de teatro musical produzidas em São Paulo entre 2000 e 2015, através a coleta de dados quantitativos secundários. O estudo mostra que a indústria do teatro musical está crescendo em termos de produção e investimento, mas com uma hegemonia de produções da Broadway. Por outro lado, os musicais brasileiros estão ganhando espaço também, alavancado pelos medleys e biografias. A dependência do setor de teatro musical em leis de incentivo cultural é seu principal facilitador e desafio ao mesmo tempo, uma vez que os musicais da Broadway e biográficos são percebidos como uma aposta mais segura não só para o patrocinador e produtor, mas também para o artista e o público. Isso resulta em falta de dramaturgia original. Assim sendo, as duas oportunidades mapeadas para desenvolver a indústria do teatro musical são o desenvolvimento de um segmento Off-Broadway para reduzir a dependência das leis de incentivo cultural e aumentar a autonomia artística e criar uma quota para produções originais dentro das leis de incentivo cultural. / The present research is a study of the musical theatre industry in São Paulo highlighting the major challenges and opportunities the industry is facing. This analysis enables to achieve the research main objective, which is generate insights and propose actions for the development of musical theatre productions in São Paulo. The research has an exploratory nature with a mixed method research, an approach to inquiry that combines both qualitative and quantitative forms. This paper is composed in one hand by the musical theatre industry analysis, through secondary qualitative data analysis and 6 interviews, and on the other hand a more specifically analysis of all the musical theatre plays produced in São Paulo from 2000 until 2015, through a quantitative data collection. The study shows that the musical theatre industry is growing in terms of both production and investment, but with a hegemony of Broadway productions. On the other hand, Brazilian plays are gaining space as well, leveraged by medleys and biographies plays. The musical theatre industry dependency on the use of cultural incentive laws is its main facilitator and challenge at the same time, since Broadway and biographical plays are perceived as a safer bet not only for the sponsor and producer, but for the artist and public as well. This results into a lack of original dramaturgy. Thus, the two mapped opportunities to develop the industry are to develop an Off-Broadway segment to reduce the cultural incentive laws dependency and raise artistic autonomy and to create a quota for original productions within the cultural incentive laws.

The master’s thesis is focused on fundamental analysis of stocks. The methods of fundamental analysis including their advantages or difficulties and possibilities of implementation in practice were analysed and described in theoretical part of thesis. The experimental part involved the fundamental analysis of the company ČEZ issued in a calculation of intrinsic value stock. In conclusion, the results of the analysis were compared to a current price of a stock on the Czech stock exchange. In addition, the following methods are used in the investment recommendations concerning stocks of ČEZ.

[pt] O presente trabalho é um estudo de caso realizado a partir da análise da indústria fonográfica brasileira, entre o período de 1990 até 2010. Com base no que foi observado na revisão da literatura, a natureza da pesquisa é qualitativa. Foram realizadas 6 entrevistas com executivos das principais firmas multinacionais e nacionais da indústria (Som Livre, WEA, EMI, Universal, Sony, RCA, etc.). Por objetivo, busca-se identificar como as principais firmas da indústria fonográfica brasileira perceberam as turbulências do ambiente decorrentes da inovação tecnológica, como desenvolveram respostas a partir de suas capacidades dinâmicas e quais aprendizados e transformações ocorreram em um novo cenário da indústria. Foram considerados três momentos pelos quais a indústria fonográfica passou no recorte de tempo da pesquisa: mudança dos suportes de mídia, adoção de novos hardwares para reprodução e consumo de fonogramas e desintermediação dos processos, rotinas, produções, distribuições e consumo de fonogramas. Os resultados do estudo mostram que as mudanças tecnológicas apresentaram dois cenários distintos para a indústria fonográfica brasileira: os atores obtiveram grandes receitas com a nova tecnologia digital, ao mesmo tempo, em que as transformações, não previstas pela indústria, ocasionaram mudanças radicais, tanto no ambiente de negócio quanto, no ambiente tecnológico das firmas. Fato que gerou sérias consequências ao tradicional modelo de negócio de comercialização de fonogramas. Nesse sentido, o que pode ser destacado é uma inércia dos atores em relação às turbulências do ambiente. Com base nos achados foram elaboradas contribuições acadêmicas e sugestões para pesquisas futuras. / [en] The present work is a case study based on the analysis of the brazilian phonographic industry, between the period from 1990 to 2010. Based on what was observed in the literature review, the nature of the research is qualitative. Six interviews were carried out with executives from the multinational and national majors in the industry (Som Livre, WEA, EMI, Universal, Sony, RCA, etc.). By objective, this research seek to understand how the main companies of the Brazilian music industry perceived the turbulence of the environment resulting from technological innovation, how they developed responses from their dynamic capabilities and what learnings and transformations took place in a new industry scenario. Three moments were taken into account that the phonographic industry passed through in this period: change of media supports, adoption of new hardwares for reproduction and consumption of phonograms and disintermediation of processes, routines, productions, distributions and consumption of phonograms. The results of the study show that technological changes presented two different scenarios for the brazilian music industry: the actors obtained large revenues from the new digital technology, at the same time that the transformations, not foreseen by the industry, caused radical changes, both in the business and in the technological environment of firms. This fact has had serious consequences for the traditional business model of commercialization of phonograms. In this sense, what can be highlighted is an inertia of the actors in relation to the turbulence of the environment. Based on the findings, academic contributions and suggestions for future research were made.

日本是世界上屈指可數的長壽國，面對快速老化、少子化與人口減少的國家。日本政府為解決急速高齡化趨勢下所衍生之老人長期照護問題而推動居家照護的政策。 結果日本的老人公寓產業急速成長，但有些企業成功，有些企業失敗。 下列是本研究的目的： 瞭解現代日本老人公寓企業的商業模式如何創造高齡者的價值。 分析產業環境因素如何影響企業的經營。 企業的資源如何建立它的競爭優勢。 / The aging of Japan outweighs all other nations, as the country is purported to have the highest proportion of elderly citizens resulting from increase of life expectancy due to improvements in medicines and nutrition coinciding with rapid population growth after the World War II. The growing share of elderly people coinciding with changes of family structure and function, people’s lifestyle, fertility rate, and economic as well as sociocultural factors have resulted in a sharp decrease of the traditional three generation households in the last few decades. Nation’s rapid declines in mortality and fertility result in increasing public expenditure for public social welfare while decreasing tax revenue paid by working population. As a result, Japanese social welfare system needs to be restructured, and some social welfare programs need to be outsourced to external business entities to correspond to the nation’s super aging society. In the past, Japanese institutional long-term care facilities largely served for either low-income class people or upper-income class people, and majority number of middle-income class elderly citizens had stayed at home and received family’s living supports. However, large number of today’s and future Japanese middle-income class elderly people are required to live on their own as a result of complex sociocultural factors, such as decrease number of family care taker and changing attitude toward taking care of older parents. Besides, elderly abuse problem, forced healthcare treatments, socially abandoned elderly, and fraud and dispute by elderly care service providers have been major social problems in long-term care service business industry. In order to solve the stated problems, Japanese government restructured law and regulation standard for elderly housing business served mainly for middle-income class aged-citizens in 2011. In order to seize a great investment opportunity and public subsidies to operate business, numerous business entities from numerous types of industry have entered into the elderly housing industry. In a short period of time since new system started, some companies gained success, while others faced problems and left the industry. This study analyzes the industry’s problems and characteristics as well as four case companies from the perspectives of business management theory. In this study, industry analysis model is based on Michael Porter’s five forces model, and case companies are analyzed using Alex Osterwalder’s business canvas model as well as Michael Porter’s SWOT analysis. Based on the study, it is found that delivering right values to target customer groups and building key partnerships with local businesses are especially important factors to make company’s business model more effective for today’s Japanese elderly housing business. Unlike institutional care services provided for socially vulnerable groups in the past, the customer groups of elderly housing are middle-income class and have different demands toward residential services. Moreover, threat of new entrants of this industry becomes higher and industry competition is expected to be growing continuously. Besides, developing unique living support services and preventive care services can be major revenue streams of business as well as a strong competitive advantage over others. Therefore, developing services from customer’s perspective and making a long-lasting relationship become more important to operate residential service business for the elderly in today’s changing Japanese elderly customer’s demands and industry environment.

The master's thesis deals with the fundamental and technical analysis of stock Philip Morris ČR. The aim of the thesis is a specification of investment recommendation. The fundamental analysis specifies an intrinsic value of the stock Philip Morris ČR, compares it with a real stock price and recommends sale or purchase of this stock. Technical analysis uses graphical methods and technical indicators to determine an appropriate time to sale or purchase this stock.