abstract: This study investigates how the teaching English as an international language (TEIL) framework can be integrated into the English curriculum of the Korea Military Academy (KMA). Addressing the research gap on TEIL and military settings, this study first critically reviews issues around the varieties of English (i.e., world Englishes), the international functions of English, and the pedagogical implications of TEIL in today’s globalizing world. The study then examines current challenges and objectives of ELT and suggests practical strategies for incorporating TEIL into the English curriculum of the KMA. The study suggests the following four strategies to apply TEIL into the English curriculum of the KMA: (a) introduce WE/EIL activities into the English Conversation course; (b) establish a WE/EIL course; (c) provide extracurricular WE/EIL activities; and (d) incorporate intercultural content into the Military English course. The study argues that implementing these suggestions would help cadets develop both their linguistic proficiency in English and intercultural communicative competence that are essential for them to become professional military communicators who can effectively communicate with interlocutors from diverse linguistic, cultural, and national backgrounds in international military contexts. While the study contributes to the literature by bridging the gap between TEIL and military contexts, it demonstrates the following implications: (a) a meaningful case of applying TEIL into the military context in Korea; (b) the importance of both linguistic proficiency in English and intercultural competence for ELT in the KMA; and (c) the possibility of influencing the Korea Air Force and Naval Academy to reexamine their English curricula. The study concludes that the English curriculum of the KMA should be revised based on the recognition of the symbiotic relationship among linguistic proficiency in English, exposure to diverse varieties of English, and intercultural competence in order to produce cadets who can effectively communicate in English as a military lingua franca for the success of their designated military objectives in the future. / Dissertation/Thesis / Masters Thesis English 2019

Abstract This study explores the phenomenon of brand co-creation from a communicative perspective. The study investigates how Finnish SMEs operating in international B2B markets use English as a business lingua franca (BELF) for brand communication. The purpose of the study is to contribute to brand co-creation theory by illustrating how using BELF affects spoken brand co-creation discourse and increase our understanding of brand co-creation communication by applying a discursive approach. The theoretical framework of the study is based on branding literature, BELF research, discourse theory and social constructionism. The study introduces an analytical framework for exploring BELF in spoken brand co-creation communication through the discourse dimensions of verbal language use, the communication of brand meanings and face-to-face social interaction among stakeholders. The empirical data was collected by implementing a business communication simulation designed for the study. It was used to analyse how internal stakeholders use verbal BELF to communicate brand meanings in face-to-face social interaction. A discursive approach was also applied in the analysis. In the study, three spoken brand co-creation discourses were identified: informative, credible and emotional discourse. This study shows that brand co-creation is a phenomenon intertwined with language. When the language of business communication is BELF, it can both enable and impede brand co-creation communication. Efficient and informative communication is often regarded as essential in business communication but from brand communication perspective informative communication may not be sufficient to create an interesting and a memorable brand. The study also shows that spoken brand co-creation communication with BELF requires versatile language and communication competence; especially emotional brand discourse may require more versatile BELF competence than previously has been acknowledged. From a managerial viewpoint, it is important to understand that internal stakeholders are continuously communicating about the brand to external stakeholders with spoken language. Thus, the brand is visible in the daily operations through language, although not necessarily as intended by the management. / Tiivistelmä Tässä väitöskirjassa tutkitaan brändin yhteisluomista yritysviestinnän näkökulmasta. Tutkimuksessa selvitetään, miten suomalaiset yritystenvälisillä markkinoilla (B2B) toimivat pk-yritykset käyttävät liike-englantia lingua francana (BELF) suullisessa yhteisluomisviestinnässään. Tutkimuksen tarkoituksena on lisätä ymmärrystä kielen ja viestinnän roolista brändin yhteisluomisessa ja kuvata, miten BELF vaikuttaa puhuttuun brändin yhteisluomisviestintään diskursiivisesta näkökulmasta. Tutkimus nojaa brändikirjallisuuden lisäksi BELF-tutkimukseen, diskurssiteoriaan ja sosiaaliseen konstruktionismiin. Tutkimus esittää brändin suullisen yhteisluomisviestinnän kolmiulotteisena ilmiönä, jota voidaan tarkastella sanallisen kielenkäytön, brändimerkitysten viestimisen ja kasvokkain tapahtuvan, sidosryhmien välisen vuorovaikutuksen avulla. Työn empiirinen aineisto kerättiin tutkimusta varten kehitetyn liikeviestintäsimulaation avulla, ja sen avulla analysoitiin, miten yrityksen sisäiset sidosryhmät käyttävät BELFiä viestimään brändimerkityksiä yrityksistään ja niiden tuotteista sosiaalisessa vuorovaikutuksessa. Tutkimuksessa hahmoteltiin kolme suullista brändin yhteisluomisdiskurssia: informatiivinen diskurssi, uskottavuusdiskurssi ja tunneperäinen diskurssi. Tutkimus osoittaa, että brändin yhteisluomisviestintä on kieleen kietoutunut ilmiö. Kun liikeviestinnän kielenä on BELF, vieraskielinen viestintä voi sekä mahdollistaa että vaikeuttaa brändin yhteisluomisviestintää. Tehokas ja faktaperäinen viestintä on usein tärkeää liikeviestinnässä, mutta brändäyksen näkökulmasta informatiivisesti painottunut viestintä voi olla riittämätöntä, jotta se herättäisi mielenkiintoa brändiä kohtaan tai loisi muistettavan brändin. Tutkimus osoittaa myös, että osallistuminen brändin yhteisluomisviestintään käyttämällä BELFiä edellyttää monipuolista kieli- ja viestintätaitoa. Erityisesti tunteita herättävä brändäysviestintä voi vaatia laajempaa kieli- ja viestintäosaamista kuin aiemmin on ajateltu. Liikkeenjohdon kannalta on tärkeää ymmärtää, että yrityksen henkilöstö viestii brändistä jatkuvasti jokapäiväisessä vuorovaikutuksessa eri sidosryhmien kanssa. Näin ollen brändi välittyy sidosryhmille kielen kautta, mutta ei kuitenkaan välttämättä sellaisena kuin yrityksen johto on tarkoittanut.

Cette thèse est une contribution à la branche professionnelle de l'anglais de spécialité et au domaine de l'anglais comme lingua franca. Le contexte de la recherche est le milieu de l'entreprise où les employés échangent des courriels dans le cadre de la réalisation d'actions professionnelles routinières. Dans ce contexte, l'anglais est considéré comme une langue internationale et, dans la situation où les employés sont natifs d'autres langues que l'anglais, la lingua franca. La première partie traite des quatre concepts fondamentaux de cette recherche : l'anglais comme langue internationale, le registre, la phraséologie et les discours professionnels. De ces quatre concepts émerge l'hypothèse selon laquelle l'analyse du discours professionnel en général et des courriels professionnels en particulier reposent sur la modélisation de situations professionnelles récurrentes en situations professionnelles typiques d'échange. Cette modélisation permet ensuite une analyse de registre. La seconde partie présente la démarche méthodologique dont l'objectif estla constitution d'un corpus de 500 courriels professionnels à partir d'une base de données plus large que nous avons constituée lors de notre enquête de terrain dans le monde de l'entreprise. Le corpus est tout d'abord défini selon quatre situations linguistiques que nous présentons ci-dessous : 1. scripteurs natifs et destinataires natifs 2. scripteurs natifs et destinataires non natifs 3. scripteurs non natifs et destinataires natifs 4. scripteurs non natifs et destinataires non natifs Il est ensuite défini selon les quatre situations professionnelles suivantes : 1. achats et ventes de produits 2. management d'équipes distantes 3. administration des ressources humaines 4. résolution de problèmes techniques A partir de ce corpus, nous menons une étude de la variation sur trois ensembles de traits linguistico-discursifs et paralinguistiques qui nous permettent d'évaluer le degré de minimalisme dans les courriels, le degré d'imbrication du texte dans le contexte ainsi que de mesurer le caractère interpersonnel et intime de ce type d'échange. Notre étude nous mène tout d'abord à confirmer que l'analyse de registre est une approche efficace pour la caractérisation des discours ordinaires et routiniers dans les entreprises. Elle interroge ensuite la solidité des normes et du concept de communauté de discours en présentant l'anglais en circulation sur les réseaux professionnels, éphémères et mondiaux, comme une variété fluide. / This dissertation is a contribution to both the professional branch of English for Specific Purposes and English as a lingua franca. The research takes place in the corporate world where employees exchange emails during the course of their professional routines. In this context, English is considered as an international language and, in the situations where employees are natives of other languages than English, the lingua franca. In the first part, the four fundamental concepts used in this study are introduced: (1) English as an international language, (2) register, (3) phraseology, and (4) professional discourse. From this introduction emerges the hypothesis that professional discourse analysis in general and professional emails in particular are based on modelising recurrent, professional situations into typical exchange situations then allowing for register analysis. The second part deals with the methodological approach which consists in building a corpus comprising 500 messages extracted from a larger database which was collected while we did fieldwork in the corporate world. The corpus is defined by the four following linguistic situations : 1. native professionals writing to native professionals 2. native professionals writing to non-native professionals 3. non-native professionals writing to native professionals 4. non-native professionals writing to non-native professionals It is also defined by four professional situations, namely : 1. selling and purchasing 2. team management 3. human resources management 4. technical problem solving The situations are then used to conduct a corpus-based, register analysis alongthree linguistic and paralinguistic dimensions. Each dimension seeks to characterise professional emails as a form of minimal, embedded, and interpersonal discourse. More generally, this thesis explores and challenges the solidity of traditional norms and that of the concept of discourse community by presenting the English used in global, ephemeral and professional networks as a fluid variety.

The present thesis is concerned with the reflection of Global Englishes (GEs) and English as a Lingua Franca (ELF) in current teacher training manuals. The theoretical part introduces research into GEs and ELF with an emphasis on the pedagogical implications of the global role of English. The practical part consists in an analysis of four teachers training manuals of British provenance published between 2011 and 2014. Using a qualitative content analysis (see Schreier 2012), the author identifies in the selected publications textual material reflecting research into GEs and ELF. The identified textual material deals primarily with the teaching of language (e.g. pronunciation teaching) and culture (e.g. cultural relevance of materials), but attention is also paid to the current role of English in the world. On the basis of this material, the author then evaluates how the selected publications reflect research into GEs and ELF. The conclusion provides a summary of results, and suggestions for further research. Keywords: Global Englishes, English as a Lingua Franca, teacher training manuals, ELT, qualitative content analysis

Purpose: This study aims to provide a better understanding of the importance of mastering foreign languages in building international business relationships as well as whether English should be considered an interlingua in international negotiations. Theoretical framework: This study ́s theoretical framework consists of the disciplines Business-to-Business (B2B) marketing and psychic distance. In B2B marketing a sustainable business relationship is built on the customer experience which in turn rests the four pillars of trust, integrity, communication, and interdependence. Psychic distance includes the subdisciplines cultural distance, inter-organizational distance, and linguistic distance. Method: This study employs a qualitive research with an abductive approach. The empirical material was collected through semi-structured interviews. The respondents consisted of four employees at Business Sweden, who are working in different markets, and two Swedish export companies in the manufacturing industry. Conclusion: The study shows that the choice of language mainly affects communication and trust between the parties. The perceived integrity is affected more by the parties' socio- pragmatic skills than their linguistic skills. Mutual dependence affects the parties' attitudes towards language choice rather than vice versa. The study also shows that despite the English status as Lingua Franca, misunderstandings can still arise that are based on the communicators' cultural background. / Syfte: Denna studie syftar till att ge ökad förståelse för betydelsen av behärskningen av främmande språk vid skapandet av internationella affärsrelationer samt den funktion som engelskan fyller vid internationella förhandlingar. Teori: Uppsatsens teoretiska referensram utgörs av begreppen Business-to-Business (B2B) marknadsföring och psykiskt avstånd. En hållbar affärsrelation i B2B marknadsföring bygger på kundupplevelsen eller företagens uppfattning av varandra. Denna kundupplevelse bygger i sin tur på fyra grundpelare: förtroende, integritet, kommunikation och ömsesidigt beroende. I psykiskt avstånd ingår kulturellt avstånd, interorganisatoriskt avstånd och språkligt avstånd. Metod: Denna studie är baserad på en kvalitativ med en abduktiv ansats. Det empiriska materialet samlades in via semistrukturerade intervjuer. Respondenterna utgjordes av fyra anställda på Business Sweden, som är placerade på olika marknader, samt två svenska exportbolag inom tillverkningsindustrin. Slutsats: Studien visar på att språkvalet främst påverkar kommunikationen och förtroendet mellan parterna. Den upplevda integriteten påverkas mer av parternas sociopragmatiska kompetenser än deras språkliga kompetenser. Ömsesidigt beroende påverkar parternas attityder gentemot språkvalet snarare än vice versa. Studien visar även på att trots engelskans status som Lingua Franca kan det fortfarande uppstå missförstånd som grundar sig i kommunikatörernas kulturella bakgrund.

Introduction: Presently, there are more people who speak English as a second and foreign language than there are native speakers. This situation results, among others, in the fall of the native speaker model and subsequently in gradually changing attitudes to standard(s) and to language and teaching authorities in general. Present thesis reflects these current developments, which are sometimes referred to as 'a paradigmatic shift'. Objectives: The first goal of the thesis was to decipher the terminological pluralism pertinent to the domain. Next, this research set out to investigate, how familiar the phenomenon of English as a lingua franca (ELF) is in the Czech Republic, and consequently to raise awareness about it. Finally, it was our goal to conduct vast research exploring if and how the questions of language ideology are reflected in the teaching practice and in teacher training. Methodology: Both quantitative and qualitative research methods have been applied throughout the research process. The quantitative research included nine originally devised questionnaires. Qualitative data were obtained via conducting semi-structured interviews. Altogether, data were collected from 595 respondents (298 teachers, 285 students and 12 scientists). Results: First, the research results revealed the...

This paper aims at investigating how upper secondary school teachers of English in Malmö, Sweden abide by the curriculum criteria of having their learners develop correctness in speech, as well as what support English teachers receive with regard to pronunciation teaching from official steering documents. Furthermore, this paper attempts to critically evaluate and discuss potential options for pronunciation models or standards in education which hold sway in contemporary research. Through qualitative interviews with four upper secondary school teachers of English, the findings of this study indicate a discrepancy between the participants’ views on how ‘correctness’ should be interpreted as well as their methods for teaching and assessing pronunciation. In addition, none of the participants explicitly expressed a subscription to any particular pronunciation model or standard, but rather that they focused on intelligibility over native speaker accent accuracy. Through personal communications with the Swedish National Agency for Education (Skolverket) and a university professor of English at a teacher education programme, tendencies are observable of attempts at shifting responsibility for interpreting, understanding, and applying the syllabi, ultimately leaving individual teachers to uphold the demand of an equitable education through subjective interpretations of pronunciation teaching.  The implications of this study suggest that the field of pronunciation teaching in both Swedish and international context is still underdeveloped and in desperate need of further research. Whilst this study may have limited reach or impact on the field as such, it may serve as an indicator for the problem at large for teachers, researchers and educational agencies as well as promoting an awareness of issues in the equitability of pronunciation teaching. This paper may also serve as a basis for discussion in teacher teams or other educational opportunities for teachers on the development of coherent pronunciation constructs.

<p>English is the most expansionist language in the world today. Currently, native speakers are outnumbered by non-native speakers by a ratio of 3:1, a ratio that is set to grow to 10:1 within the next ten years. One of the consequences of a language growing so rapidly is that its new users tend to ignore already accepted standards. In what linguists refer to as the outer and expanding circles of English-speakers (mainly in Africa and Asia) new varieties and standards of English are now being invented.</p><p>In this study, the effects of the current expansion of English on the teaching of English in Swedish upper-secondary schools are explored. Questions raised include: Should teachers of English in Sweden reflect the changing nature of English in their teaching? Should they readily adopt the New Englishes that are emerging or should they teach with the standard they have always used? The national curriculum for the teaching of English in Sweden is discussed in some detail. The guidelines therein are evaluated in terms of their ability to capture the changing face of English as well as their ability to give solid guidance to teachers in a classroom situation.</p><p>Findings derive from linguistic literature and from interviews conducted with English teachers at upper-secondary level. One of the main conclusions of the study is that whilst the national curriculum recognises the global diversity of English, its goals are overambitious in what it tries to achieve and thus it fails to provide teachers with practical guidance in their day-to-day teaching. A recommendation, therefore, is that the curriculum should be clearer in spelling out the importance of adhering to native standard varieties of English. However this does not mean that teachers should ignore the cultural diversity of the English-speaking world.</p>

A língua inglesa hoje permite acesso a práticas internacionais por ser a língua mais utilizada em interações entre falantes de diferentes línguas maternas, em inúmeros contextos. Essa disseminação do inglês globalmente fez surgir novas formas de se enxergar o status língua, entre elas, a abordagem do inglês como língua franca (ILF). Visto que a maioria das interações em inglês hoje acontecerem entre falantes não nativos, o ILF busca a descentralização do falante nativo e a aceitação das variedades linguísticas. Entre os diversos contextos em que o inglês é difundido, pode-se dizer que a academia é um dos principais. Este trabalho tem como objetivo verificar qual o posicionamento de revistas científicas internacionais da área de Linguística Aplicada acerca das diretrizes para autores, sob a ótica do ILF. Para isso, fizemos um levantamento dos periódicos internacionais de Linguística Aplicada mais bem avaliados em um ranking nacional (Qualis Capes) e internacional (SCImago), reunindo assim um corpus de 36 periódicos. A pesquisa foi dividida em duas etapas. Primeiramente, foram identificadas e analisadas as diretrizes para autores no que diz respeito às normas linguísticas relacionadas ao padrão nativo e aceitação das variedades. Foram encontradas três normas relacionadas a exigências linguísticas: língua de publicação, ortografia e revisão externa. Os resultados demonstram que a língua de publicação mais usada é o inglês, sendo exigência em 44% dos periódicos; que as principais variedades ortográficas aceitas são a americana e britânica; e que 58% das revistas solicitam que os autores tenham seus textos revisados por uma terceira pessoa, sendo que, dessas, aproximadamente a metade dirigem as normas apenas a autores falantes não nativos. A segunda etapa da pesquisa consistiu em comparar as diretrizes encontradas com os 139 textos sobre ILF nelas publicados entre os anos de 2011 e 2015. Foi feita uma análise do conteúdo dos textos, onde buscou-se identificar os posicionamentos dos autores. Os resultados da comparação indicaram que 71% dos textos são a favor da abordagem do ILF, mas que a maioria precisou seguir alguma norma que contradiz o defendido no ILF para ser publicado. Assim, os resultados gerais desta pesquisa demonstram que, apesar de a área de Linguística Aplicada estar orientada para uma abordagem do inglês que visa à diversidade linguística, são encontradas discrepâncias e inconsistências nas práticas das revistas da própria área, responsáveis por veicular essas ideias. / The English language today grants access to international practices, since it is the most used language in interactions between speakers of different languages in several contexts. The global spread of English has created new ways of understanding its status, such as the English as a Lingua Franca (ELF) approach. Since most interactions in English happen between nonnative speakers of English, ELF aims at native speaker decentralization and acceptance of linguistic varieties. Academia is one of the main contexts in which English is widely used. The objective of this study is to assess the stance of Applied Linguistics international journals regarding author guidelines, from the perspective of ELF. To do so, we surveyed the best-ranked international journals in Applied linguistics both at domestic (Qualis Capes) and international (SCImago) rankings, which resulted in a corpus of 36 journals. This study was conducted in two parts. First, author guidelines related to linguistic norms concerning native standards and acceptance of varieties were identified and analyzed. Three guidelines related to linguistic requirements were found: language of publication, spelling, and third-party review. The results showed that the most used language of publication is English, a requirement in 44% of the journals; that American and British spelling varieties are mostly the ones accepted; and that 58% of the journals ask authors to have their manuscripts checked by a third-party reviewer, from which approximately 50% direct these guidelines only to nonnative authors. The second part of the study consisted in comparing the guidelines found with 139 texts about ELF published by the same journals between 2011 and 2015. The content of the texts was analyzed aiming at identifying their authors’ point of views. The results of this comparison indicated that 71% of the texts are in line with the ELF approach, but most of them had to follow some guidelines which contradict those defended by ELF in order to be published. Hence, the general results of this study showed that, although the area of Applied Linguistics is oriented towards an approach that aims at linguistic diversity in English, discrepancies and inconsistencies are found in the practices of the journals of this same area, journals which are responsible for broadcasting these ideas.

This volume is a tribute to our friend and colleague Philip Shaw, Professor of English linguistics at the Department of English, Stockholm University, on the occasion of his 65th birthday. The 22 contributions to this volume by friends and colleagues worldwide bear witness to Philip’s academic versatility as well as his interests beyond academia. The first paper, ‘Narratives of Nature in English and Swedish: Butterfly books and the case of Argynnis paphia’, a genre study by Annelie Ädel and John Swales, is illustrated by Philip devoting himself to one of his favourite activities. It is followed by four other genre analyses, based on very different texts: Trine Dahl, ‘Telling it Like it Is or Strategic Writing? A portrait of the economist writer’, Paul Gillaerts, ‘Move Analysis of Abstracts from a Diachronic Perspective: A case study’, Maurizio Gotti, ‘Investigating the Generic Structure of Mediation Processes’, and Nils-Lennart Johannesson, ‘Orrmulum: Genre membership and text organisation’. The following five papers all relate to Philip’s work in the fields of English as a Second Language (ESL), English as a Lingua Franca (ELF), and English for Academic Purposes (EAP). The ESL study by Britt Erman and Margareta Lewis is titled ‘Vocabulary in Advanced L2 English Speech’, and ELF is represented by Beyza Björkman’s ‘Peer Assessment of Spoken Lingua Franca English in Tertiary Education in Sweden: Criterion-referenced versus norm-referenced assessment’. The three following papers relate to Philip’s work on academic writing: Magnus Gustafsson &amp; Hans Malmström, ‘Master Level Writing in Engineering and Productive Vocabulary: What does measuring academic vocabulary levels tell us?’, Akiko Okamura, ‘Philip Shaw’s Writing Expertise in Academic Discourse’, and Diane Pecorari, ‘Additional Reasons for the Correlation of Voice, Tense and Sentence Function’. The three papers to follow address issues within the fields of dialectology and sociolinguistics, representing different speech communities in the English-speaking world: Joan C. Beal, ‘Tourism and the Commodification of Language’, Peter Sundkvist, ‘“Ridiculously Country”: The representation of Appalachian English in the Deliverance screenplay’, and Sandra Jansen, ‘“I don’t sound like a Geordie!”: Phonological and morphosyntactic aspects of Carlisle English’. This naturally leads on to studies on World Englishes, represented by papers by Kingsley Bolton, ‘World Englishes, Globalisation, and Language Worlds’, Gunnel Melchers, ‘The North Wind and the Sun: A classic text as data for World Englishes’, Christiane Meierkord &amp; Bridget Fonkeu, ‘Of Birds and the Human Species – Communication in Migration Contexts: English in the Cameroonian migrant community in the Ruhr area’, and Augustin Simo Bobda, ‘The Emergence of a Standardizing Cameroon Francophone English Pronunciation in Cameroon’. The five final papers deal with a variety of linguistic topics all close to Philip’s heart but not so easily accommodated into the above sections. They are: Maria Kuteeva, ‘Tolkien and Lewis on Language in their Scholarly Work’, Karin Aijmer and Anna Elgemark, ‘The Pragmatic Markers Look and Listen in a Cross-linguistic Perspective’, Magnus Ljung, ‘Goddamn: From curse to byname’, Christina Alm-Arvius, ‘Opposites Attract’, and Erik Smitterberg, ‘Non-correlative Commas between Subjects and Verbs in Nineteenth-century Newspaper English’.