This publication-based dissertation analyzes the importance of artificial intelligence (AI) and technological entrepreneurship on firm level over six chapters. The essence of this dissertation consists of four independent research papers developed for publication in academic journals whose peer review process is double-blinded. The first chapter offers a general introduction to the subject matter and provides a summary of the four research papers in this dissertation. The second chapter is a systematic literature review that focuses on the importance of AI in strategic management. The third chapter is a research paper that examines the significance of technology-driven entrepreneurship activities and provides crucial lessons from small and medium-sized enterprises operating in the manufacturing industry. The fourth chapter is a research paper that empirically examines how top management can encourage and facilitate AI-enabled business model innovation. The fifth chapter comprises a teaching case study and provides and understanding of how to implement an AI-based analytical tool in a firm. The sixth chapter outlines the main findings and contributions of this dissertation.

Despite some understanding within the development literature about innovation in extreme contexts marked by challenges of institutional voids and resource scarcity, there exists little knowledge within organization theory and strategic management. To extend this understanding, I connect innovation in extreme contexts with research on social and purposeful innovation. But while the literature attributes social innovation to social entrepreneurs, we know little about how social entrepreneurs themselves view innovation. Questions that arise: How do social entrepreneurs conceptualize innovation broadly and specifically under extreme contexts marked by institutional voids and resource scarcity? I explore these questions using qualitative, descriptive and analytical methods by studying two communities of globally networked and formally recognized social entrepreneurs. Analysis is at meso level of innovation and value chains but observations are at micro level through document analysis, interviews, and observations. I reveal perceptions by social entrepreneurs on conceptual drivers, determinants and key features of innovation. The findings help organizational theorists to frame models of innovation to understand innovation among social entrepreneurs broadly and in extreme contexts. In contrast to social innovation presented in current literature, I find innovation among social entrepreneurs is viewed as a disparate range of understandings that stem from varied motivations, means and outcomes related to social concerns as well as user, efficiency, and challenge concerns. I further find that social entrepreneurs turn to a mix of technology, social, and institutional innovations to deal with, make use of, or overcome constraints. The varied concerns and approaches to innovation can be condensed using the construct of 'frugal innovation' which helps provide some cohesion to the seemingly disparate notions of innovation among social entrepreneurs. I build propositions from the findings and suggest models of innovation that help develop a theory of frugal innovation with implications and lessons relevant for theory, practice, policy and future research.

Trabalhos acadêmicos têm procurado explicar o impacto do uso estratégico da tecnologia no desempenho das empresas e identificar as práticas adotadas pelas empresas para o gerenciamento de sua estratégia tecnológica, bem como a relação desta com a sua competitividade. Porém, o entendimento da inter-relação entre os fatores que geram o processo de inovação e seu impacto econômico sobre as empresas ainda é deficiente. Neste sentido, na busca de elementos que possam contribuir para minimizar esta lacuna, este estudo procurou um melhor entendimento sobre a relação entre a capacidade de inovação e a formação de valor, através da identificação dos vetores de valor da capacidade de inovação capazes de gerar fluxos de caixa que contribuam para a formação de valor da empresa. A capacidade de inovação foi definida como o potencial interno para gerar novas idéias, identificar novas oportunidades no mercado e desenvolver uma inovação comercializável através dos recursos e competências existentes na empresa. Operacionalmente, a capacidade de inovação é um construto formado pela inter-relação sinérgica de sua cultura organizacional, de seus processos internos e de suas relações interorganizacionais. Estudos de casos múltiplos foram realizados em cinco empresas que trabalham com produtos e processos biotecnológicos. Foram observados valores e comportamentos peculiares da cultura organizacional, alguns processos internos característicos das empresas inovadoras e as relações interorganizacionais. Dentre os processos internos, foram analisados a gestão da carteira de projetos, a formulação e implementação da estratégia da empresa e a forma de assegurar uma melhor contribuição dos profissionais de P&D para a empresa. Através do uso de Mapas Cognitivos, foram identificados os traços dos vetores de valor da capacidade de inovação e a forma como estes vetores se inter-relacionam. A análise comparativa dos mapas traçados em cada caso estudado revelou serem o fator humano e a gestão participativa potentes vetores de valor, os quais não foram contemplados nas premissas deste estudo e devem ser estudados com maior profundidade em estudos posteriores. / Academic works have tried to explain the strategic use of technology and its impact in the companies’ performance, and to identify practices adopted by companies for the management of their technological strategy, as well as the relation of these with its competitiveness. However, the understanding of the relationship between factors that generate the innovation process and its economic impact on companies is still deficient. In order to minimize this gap, this study searched for a better agreement on the relationship between innovation capacity and the formation of value by identifying the existing value drivers in the innovation capacity capable to generate cash flows that contribute to the company value capture. Innovation capacity was defined as the internal potential to generate new ideas, identify new opportunities in the market and develop a marketable innovation by leveraging existing resources and competences. Operationally, innovation capacity is a construct formed by the synergistic interrelationships of its organizational culture, its internal processes and networking. Five biotechnology companies were analyzed through multiple case studies. In each case, particular attention was given to values and behaviors of the organizational culture, some characteristic internal processes of the innovative companies and their networking. Among internal processes, project portfolio management, strategy formulation and implementation and the way to assure a better contribution of the R&D personnel were analyzed. Using Cognitive Maps, it was possible to identify the innovation capacity value drivers and the way they interact. The comparison of the cases showed that human factors and participative management are powerful value drivers. Since these two factors have not been contemplated in the premises of this study, they need to be extensively analyzed in future studies.

Trabalhos acadêmicos têm procurado explicar o impacto do uso estratégico da tecnologia no desempenho das empresas e identificar as práticas adotadas pelas empresas para o gerenciamento de sua estratégia tecnológica, bem como a relação desta com a sua competitividade. Porém, o entendimento da inter-relação entre os fatores que geram o processo de inovação e seu impacto econômico sobre as empresas ainda é deficiente. Neste sentido, na busca de elementos que possam contribuir para minimizar esta lacuna, este estudo procurou um melhor entendimento sobre a relação entre a capacidade de inovação e a formação de valor, através da identificação dos vetores de valor da capacidade de inovação capazes de gerar fluxos de caixa que contribuam para a formação de valor da empresa. A capacidade de inovação foi definida como o potencial interno para gerar novas idéias, identificar novas oportunidades no mercado e desenvolver uma inovação comercializável através dos recursos e competências existentes na empresa. Operacionalmente, a capacidade de inovação é um construto formado pela inter-relação sinérgica de sua cultura organizacional, de seus processos internos e de suas relações interorganizacionais. Estudos de casos múltiplos foram realizados em cinco empresas que trabalham com produtos e processos biotecnológicos. Foram observados valores e comportamentos peculiares da cultura organizacional, alguns processos internos característicos das empresas inovadoras e as relações interorganizacionais. Dentre os processos internos, foram analisados a gestão da carteira de projetos, a formulação e implementação da estratégia da empresa e a forma de assegurar uma melhor contribuição dos profissionais de P&D para a empresa. Através do uso de Mapas Cognitivos, foram identificados os traços dos vetores de valor da capacidade de inovação e a forma como estes vetores se inter-relacionam. A análise comparativa dos mapas traçados em cada caso estudado revelou serem o fator humano e a gestão participativa potentes vetores de valor, os quais não foram contemplados nas premissas deste estudo e devem ser estudados com maior profundidade em estudos posteriores. / Academic works have tried to explain the strategic use of technology and its impact in the companies’ performance, and to identify practices adopted by companies for the management of their technological strategy, as well as the relation of these with its competitiveness. However, the understanding of the relationship between factors that generate the innovation process and its economic impact on companies is still deficient. In order to minimize this gap, this study searched for a better agreement on the relationship between innovation capacity and the formation of value by identifying the existing value drivers in the innovation capacity capable to generate cash flows that contribute to the company value capture. Innovation capacity was defined as the internal potential to generate new ideas, identify new opportunities in the market and develop a marketable innovation by leveraging existing resources and competences. Operationally, innovation capacity is a construct formed by the synergistic interrelationships of its organizational culture, its internal processes and networking. Five biotechnology companies were analyzed through multiple case studies. In each case, particular attention was given to values and behaviors of the organizational culture, some characteristic internal processes of the innovative companies and their networking. Among internal processes, project portfolio management, strategy formulation and implementation and the way to assure a better contribution of the R&D personnel were analyzed. Using Cognitive Maps, it was possible to identify the innovation capacity value drivers and the way they interact. The comparison of the cases showed that human factors and participative management are powerful value drivers. Since these two factors have not been contemplated in the premises of this study, they need to be extensively analyzed in future studies.

This publication-based dissertation examines (corporate) venturing and business model innovation intending to derive implications for entrepreneurial management in firms. To achieve this, four self-contained research papers have been developed which are the core of this dissertation. The first section serves as a general introduction, outlines the motivation for each of the research topics, and presents a summary of the research papers and their publication status. The first research paper (Section 2) is a systematic literature review that summarizes and structures three decades of research on the field of success measurement of corporate venturing activities. It identifies three structural dimensions which allow the creation of nine meaning clusters by which the existing measurement approaches can be grouped and compared. Additionally, the review reveals the heterogeneity of these approaches and the unique measurement items which they include. The third section is an empirical study on new venture creation activities in the early stage, based on 112 interviews with novice and experienced entrepreneurs. It defines three dimensions of entrepreneurial activity, namely, Entrepreneurial Alignment, Resource Enhancement, and Value Generation, and finds 67 actions, which differ across these groups in type and sequence. Section four is a single case study in business model innovation that investigates the recent rebranding of “Facebook” to “Meta”. It finds that, despite the strong communication efforts and the resulting internal and external signaling effects, this change does not correspond to a radical business innovation pattern. The fourth research study (Section 5) is a conceptual study that develops an integrated framework for business model innovation in service industries, based on research on the tourism industry. It highlights the limitations of siloed approaches under the influence of internal and external challenges such as industry dynamics and resource constraints. Section six summarizes the dissertation, highlighting the overall contributions for research and practice, and discusses the limitations and directions for future research.

Auf der Suche nach der Basis von Innovationen rücken zunehmend Lernprozesse in den Vordergrund. Dies führt zu einer Verknüpfung von technologischen Entwicklungen mit Konzepten der Personal-, Organisations- und Kompetenzentwicklung. Dabei wird Bildung gern als Nebenprodukt, Voraussetzung oder Konsequenz technischer, ökonomischer oder sozialer Innovationen behandelt. Im Rahmen der vorliegenden Arbeit wird das Ineinandergreifen von Innovations- und Bildungsaktivitäten thematisiert und zur übergreifenden Fragestellung: Wie, wann und warum unterstützen organisationale Bildungsaktivitäten das Hervorbringen von Innovationen? Zur Beantwortung der Forschungsfragen wird einer explorativen Forschungsstrategie sowie einer qualitativen Forschungsmethodologie gefolgt. Im Rahmen einer Fallstudie wurden sieben Organisationen untersucht. Durch die Analyse der empirischen Daten konnte das soziale Agieren aufgedeckt sowie eine Tiefenstruktur erarbeitet werden. Die Erkenntnisse führen zur Konstruktion einer Innovationsdidaktik, die eingehend beschrieben wird und mit Implikationen für den Innovationsalltag verknüpft ist. / In the search for the basis of innovation, learning processes increasingly emerge in the foreground. This leads to a linkage of technological developments with concepts of personnel, organisational and competence development. Education is often treated as a co-product, prerequisite or consequence of technical, economic or social innovations. Within the present work, the linkage of innovation and education practices is addressed and the general question is: How, when and why do organisational education activities support the production of innovations? To answer the research questions, an explorative research strategy and a qualitative research methodology will be used. Within the framework of a case study, seven organisations were examined. Through the analysis of the empirical data, social action was uncovered and a depth structure was elaborated. The findings lead to the construction of an innovation didactic, which is described in detail and linked with implications for everyday innovation life.

O presente estudo tem por objetivo analisar a capacitação do Centro de Pesquisas em Biotecnologia da USP (CPB-USP) para desenvolver projetos de pesquisa biotecnológica em parceria com o setor produtivo. ou em atendimento às suas demandas.O trabalho foi realizado em três etapas: a) análise das competências do CPB-USP em pesquisa e desenvolvimento; b) identificação das demandas de mercado em biotecnologias no Brasil; c) análise do grau de adequação do CPB-USP para atender a essas demandas. Na primeira etapa do estudo foram identificadas as competências científico-tecnológicas do CPB e sua situação institucional e administrativa para realizar projetos cooperativos. Na segunda etapa do trabalho, com o objetivo de identificar janelas de oportunidade para investimento em inovação biotecnológica, foram realizadas entrevistas com especialistas de institutos de pesquisa e com empresas usuárias de biotecnologias. Visando à convergência das respostas obtidas nas entrevistas foi organizado um workshop: \"Futuro dos Negócios com Biotecnologias no Brasil\'. O estudo foi completado com a análise das competências do CPB-USP em relação às demandas dos setores usuários de biotecnologias no Brasil. Analisou-se também a adequação da estrutura administrativa e institucional do Centro às necessidades da organização de negócios de base tecnológica. Foi possível constatar que, apesar do Centro apresentar razoável conexão com as demandas de setores económicos importantes, ajustes de ordem administrativa e institucional são necessários para facilitar a interação com institutos de pesquisa e empresas. Pode também ser melhorada a captação de recursos de origem privada. Neste contexto, foram feitas algumas sugestões com vistas à criação de estratégias que ampliem a capacidade do CPB-USP em nuclear redes de inovação e negócios de base tecnológica. / This study aimed to investigate the core competences of the \"Centro de Pesquisas em Biotecnologia da USP\" (CPB-USP) in terms of developing biotechnological research in partnerships with private companies and public institutions. The work was conducted in three parts: a) analysis of the research and development (R&D) competences of the CP-USP; b) identification of the Brazilian market demands in biotechnology; c) analysis of how adequate have been the CPB efforts to satisfy the market demands in biotechnology. In the first part of the study, the Center R&D competentes, as well as its institutional and administrative resources, were evaluated in respect to the capacity to foster new technological-based business. The second part was centered on the identification of windows of opportunity for investment in Brazilian biotechnology markets. In order to accomplish that objective, a survey involving several experts (from companies and public institutions) on commercial biotechnology was conducted. The convergence of the opinions was obtained through a Mini-Delphi study performed during a workshop. The study was completed with the comparison of the CPB-USP competences vis-a-vis the Brazilian market demands in biotechnology. The adequacy of the Center administrative and institutional structure to support technological-based business was also analysed. It was possible to verify that, in spite of the reasonable adhesion of the Center activities with the market demands, administrative and institutional adjustments are necessary to promote a better interaction with companies and public institutions. The obtention of funds from the private sector could also be improved. In this context, some recomendations were made in order to establish strategies for increasing the CPB-USP capacity of supporting networks of innovation and entrepreneurship.

O presente estudo tem por objetivo analisar a capacitação do Centro de Pesquisas em Biotecnologia da USP (CPB-USP) para desenvolver projetos de pesquisa biotecnológica em parceria com o setor produtivo. ou em atendimento às suas demandas.O trabalho foi realizado em três etapas: a) análise das competências do CPB-USP em pesquisa e desenvolvimento; b) identificação das demandas de mercado em biotecnologias no Brasil; c) análise do grau de adequação do CPB-USP para atender a essas demandas. Na primeira etapa do estudo foram identificadas as competências científico-tecnológicas do CPB e sua situação institucional e administrativa para realizar projetos cooperativos. Na segunda etapa do trabalho, com o objetivo de identificar janelas de oportunidade para investimento em inovação biotecnológica, foram realizadas entrevistas com especialistas de institutos de pesquisa e com empresas usuárias de biotecnologias. Visando à convergência das respostas obtidas nas entrevistas foi organizado um workshop: \"Futuro dos Negócios com Biotecnologias no Brasil\'. O estudo foi completado com a análise das competências do CPB-USP em relação às demandas dos setores usuários de biotecnologias no Brasil. Analisou-se também a adequação da estrutura administrativa e institucional do Centro às necessidades da organização de negócios de base tecnológica. Foi possível constatar que, apesar do Centro apresentar razoável conexão com as demandas de setores económicos importantes, ajustes de ordem administrativa e institucional são necessários para facilitar a interação com institutos de pesquisa e empresas. Pode também ser melhorada a captação de recursos de origem privada. Neste contexto, foram feitas algumas sugestões com vistas à criação de estratégias que ampliem a capacidade do CPB-USP em nuclear redes de inovação e negócios de base tecnológica. / This study aimed to investigate the core competences of the \"Centro de Pesquisas em Biotecnologia da USP\" (CPB-USP) in terms of developing biotechnological research in partnerships with private companies and public institutions. The work was conducted in three parts: a) analysis of the research and development (R&D) competences of the CP-USP; b) identification of the Brazilian market demands in biotechnology; c) analysis of how adequate have been the CPB efforts to satisfy the market demands in biotechnology. In the first part of the study, the Center R&D competentes, as well as its institutional and administrative resources, were evaluated in respect to the capacity to foster new technological-based business. The second part was centered on the identification of windows of opportunity for investment in Brazilian biotechnology markets. In order to accomplish that objective, a survey involving several experts (from companies and public institutions) on commercial biotechnology was conducted. The convergence of the opinions was obtained through a Mini-Delphi study performed during a workshop. The study was completed with the comparison of the CPB-USP competences vis-a-vis the Brazilian market demands in biotechnology. The adequacy of the Center administrative and institutional structure to support technological-based business was also analysed. It was possible to verify that, in spite of the reasonable adhesion of the Center activities with the market demands, administrative and institutional adjustments are necessary to promote a better interaction with companies and public institutions. The obtention of funds from the private sector could also be improved. In this context, some recomendations were made in order to establish strategies for increasing the CPB-USP capacity of supporting networks of innovation and entrepreneurship.

Examensarbete (4FE18E) i controller för Civilekonomprogrammet, 30 högskolepoäng, Ekonomihögskolan vid Linneuniversitetet i Växjö, vårterminen 2021.  Bakgrund och problem: Under senare år har förändrade kundbehov och globalisering blivit ett faktum i olika typer av verksamheter och branscher vilket ökat pressen på att organisationer behöver fokusera mer på förnyelse och utveckling. Därför har kreativitet bland organisationernas anställda blivit en viktig prioritet i organisationer samtidigt som de behöver nyttja kontroll för att skapa samordning för att de organisatoriska målsättningarna ska kunna uppnås. Kontroll har dock under lång tid utgjort verktyg för standardisering i verksamheter vilket konstaterats utgöra hinder för kreativitet eftersom medarbetarna är i behov av exempelvis handlingsfrihet och självbestämmande. Begreppet kontroll har därför allt mer blivit omdiskuterat i kreativitetssammanhang där frågan om hur mycket av den som ska förekomma i organisationer belysts. Numera kretsar dock inte diskussionen till lika stor del kring hur man ska minimera förekomsten av kontroll till fördel för ökad kreativitet, utan snarare hur dessa faktorer ska utformas för att kunna främja kreativitet. Eftersom det de anställdas kreativa beteenden som bidrar till utveckling i organisationerna är därför deras uppfattningar ytterligare viktiga att lyfta i diskussionen för att förstå hur ett samspel kan skapas mellan kontroll och kreativitet. Syfte: Syftet med denna studie var att skapa en förståelse för samspelet mellan kontroll och kreativitet och hur dessa faktorer hanteras i olika typer av organisationer genom att utgå från medarbetares och chefers perspektiv och uppfattning. Studien avser därmed inte att konstatera det bästa sättet att styra en verksamhet eller hantera samspelet, utan snarare försöka ge goda exempel på hur ett samspel kan skapas genom styrningen. Metod: För att kunna uppfylla studiens syfte nyttjades en kvalitativ forskningsmetod och en induktiv ansats. Studien har utförts som en flerfallstudie med två fallföretag: en svensk storbanks innovationsavdelning och fordonstillverkaren Scania CV AB. Studien inleds med en litteraturgenomgång där tidigare forskning kring ämnet presenteras. Därefter följer en teoretisk referensram utifrån Adler och Borys (1996) ramverk kring möjliggörande och tvingande kontroll. Den empiriska materialinsamlingen har insamlats genom sexton semistrukturerade intervjuer och därefter har materialet analyserats genom en tematisk analys.  Slutsats: De slutsatser som kan erhållas utifrån studien är att ett samspel mellan kontroll och kreativitet kan skapas genom att organisationer låter medarbetarna vara delaktiga genom hög inkludering, att ständiga dialoger förs regelbundet och att företag vågar tilldela medarbetarna frihet under ansvar. Kontrollen i fallföretagen kan också tänkas ha antagit dubbla roller genom att vara både möjliggörande och tvingande beroende på medarbetare och chefers attityder. Det är därför också viktigt att belysa de anställdas uppfattning av kontrollsystemet eftersom att deras förståelse för kontrollen och för sitt eget värde i organisationen kommer ha betydelse för samspelet.

<p>U radu se iskazuje potreba za obavljanjem reinţenjeringa preduzeća (RP), kao radikalno novog totalnog procesnog organizovanja preduzeća sa tendencijom ostvarivanja TQM-a (totalno procesno organizovanje preduzeća po prvi put je inţenjering preduzeća (IR)). Takođe, u radu se daje odgovarajuća metodologija za obavljanje inţenjeringa I reinţenjeringa preduzeća i iskazuje ĉinjenica da obavljanje svakog inţenjeringa i reinţenjeringa preduzeća, kao i funkcionisanje TQM-a podrazumeva postojanje menadţmenta u preduzeću koji se stalno inovira.<br />Rad istiĉe ĉinjenicu da u procesnom organizovanju preduzeća treba da se razlikuje selekcionistiĉki pristup koji prvenstveno odgovara naprednim preduzećima u razvijenoj svetskoj privredi i totalistiĉki pristup, koji rad obrađuje, a koji prevashodno odgovara svim ostalim preduzećima. Osnovni kriterijum koji odreĊuje kad koji pristup treba da bude upotrebljen je kvalitet posedovanne marketin&scaron;ke organizacione culture. Ako je posedovana marketin&scaron;ka organizaciona kultura zadovoljavajuća onda za ostvarivanje procesnog organizovanja treba da bude upotrebljen postojeći selekcionistiĉki pristup, dok u suprotnom sluĉaju, koji je daleko rasprostranjeni, treba da bude primenjen totalistiĉki pristup, koga rad obrađuje.<br />U radu je obrađen model za identifikaciju kvaliteta postojeće marketin&scaron;ke organizacione kulture preduzeća i iskazan naĉin pokretanja reinţenjeringa na primeru konkretnog preduzeća sloţenog karaktera i naĉin kako se identifikuju koristi od njegovog obavljanja u poĉetnoj fazi obavljanja (prve dve godine od njegovog pokretanja).<br />Obavljeno istraţivanje je prevashodno analitiĉko deskriptivnog karaktera u okviru kog se dokazivanje postavljenih operativnih hipoteza vr&scaron;ilo po odgovarajućim radnim poglavljima koja nose njihove nazive. Takođe, u sklopu obavljanja istraţivanja data su odgovarajuća razja&scaron;njenja pojmova: vizija, misija, op&scaron;ti cilj, strategija ostvarivanja op&scaron;teg cilja, identifikovanje radne strukture i strukture radnih procesa, modeliranje poslovne strukture i strukture poslovnih procesa, i definisanje procesne organizacione strukture preduzeća sa uspostavljanjem novog baziĉnog marketin&scaron;ki orjentisanog organizacionog modela. Ostvarivanje ovakvog organizacionog poduhvata definisano je odgovarajućom specijalnom grafiĉkom interpretacijom. Na primeru jednog sloţenog preduzeća dokazano je, kroz poĉetne rezultate, da jedan ovakav pristup daje zadovoljavajuće rezultate.</p> / <p>The paper shows the need for the re-engineering of the company (RP), as performing a radical new process of organizing the total tendency of TQM implementation, called Enterprise Engineering (IE). It also provides an appropriate methodology for their performing and reflect the fact that the performance of each engineering and re-engineering enterprises, as well as the functioning of TQM, implies the existence of management in a company, that is constantly innovating.<br />The paper highlights the fact that in the process organizing the company we shoulddistinguish differ process selection approach (that is suitable for advanced enterprises in developed world economy) and totalistic approach (which mainly corresponds to other companies). The main criterion that determines when that approach should be used, is the quality of subsumed marketing organizational culture. If the marketing possessed organizational culture is satisfactory then for the process of organizing should be used selection approach, while in the opposite case, which is far distributed, should be applied totalistic approach, which this paper deals with.<br />The paper describes a model for identification the quality of the existing marketing organizational culture, of the company and shown the way to start re-engineering through example of a particular complex company and find way how to identify the benefits of its performance in the beginning phase (the first two years of its launch).<br />Conducted research has primarily analytical-descriptive character, within which is done proving the set of operational hypotheses through relevant chapters which take their names. Also, through research performing are given adequate clarifications of terms: vision, mission, objective, strategy for achieving public goals, identifying the labor structure and structure of work processes, modeling the business structure and the structure of business processes, defining process organized structure of the company to establish a new base market oriented organizational model. The exercise of such organizational enterprise defines appropriate special graphical interpretation.</p>