In 2005, the city of Port Elizabeth, in the Nelson Mandela Bay Municipality (NMBM) of the Eastern Cape Province of South Africa, initiated an urban renewal project of its derelict city centre areas and the southern part of the old Port Elizabeth port. This, after the newly constructed Port of Ngqura, 34-kilometres north of Nelson Mandela Bay, was designed to serve as a state-of-the-art industrial port within a specially established Industrial Development Zone (IDZ). This has freed the existing southern part of the old Port Elizabeth port – strategically centred on the doorstep of the city – up for re-development for nonindustrial purposes, effectively opening it up to retail, residential, office and tourism/leisure/entertainment development; and causing it to become an extension of the inner city. The Urban Renewal Plan and the implementation thereof, address specific local economic growth-related factors, integrated with urban development challenges applicable to the city. Since the process began in 2005, significant progress has been made, embracing a long-term approach incrementally implemented on the basis of a well-researched overall plan. This plan is hinged on the strong foundation of in-depth, extensive market research in the retail, residential, office and tourism/leisure/entertainment sectors and aims at the creation of a strong cluster around these areas of development. The term cluster describes the concept of groups of inter-connected and related firms, suppliers, related industries, and specialized institutions in particular fields, uniting in particular a location to - amongst other reasons - maximise their reach, lower their costs and enhance their business (Porter: 1990: 71). In this study, the cluster concept is broadened to encompass a constellation of urban developments around and complementing retail, residential, office and tourism/leisure/entertainment business. As such, the urban renewal project becomes an important element in the Local Economic Development (LED) planning of Port Elizabeth. The practical experience of traditional, rational and urban planning methodology, often conflicts with the reality of market demand - particularly in the South African case. Therefore, this study explores an alternative method for approaching urban planning, by focussing on the bottom-up approach, which essentially takes into account the needs of the customer – or local community – through a special purpose vehicle: a fresh, alternative approach to urban renewal that still makes a positive contribution to local economic development. The Mandela Bay Development Agency (MBDA) – a separate company formed by the NMBM to manage the redevelopment of the city – strategy embraced an interventionist approach to urban renewal as an alternative framework for encouraging overall development in a particular urban node. The cornerstone of the MBDA’s urban renewal approach is an overarching philosophy of “private sector investment following public sector infrastructure investment” (MBDA: 2010: 2). This research is the result of a long-standing interaction between theory, praxis and reflection. Experiences of practical implementation have been framed by the MBDA project over a five year period and build the case-study presented. viii Urban planning and urban renewal are used in a pro-active, action-orientated manner, to achieve sustainable, competitive LED through the development of a viable multi-purpose, non-industrial retail and leisure cluster in Port Elizabeth. Port Elizabeth is still known as the Friendly City. This epithet originated from an effective tourism marketing campaign in the eighties, but as a true description, has become somewhat diminished by the urban decay of the past twenty years. The Friendly City concept refers to a city that presents a healthy mix of work, housing and leisure – a combination of lifestyle offerings that no longer really exist in Port Elizabeth. However, through interventionary initiatives such as the MBDA’s Urban Renewal Plan, this situation is likely to change as a result of catalytic urban developments. Port Elizabeth was built on an internationally competitive motor manufacturing and industrial cluster, but had few other major industries. As such, the creation of an innovative urban renewal cluster was critical for the diversification of its economy – not only from a local economic perspective, but also from a national and international competitiveness point of view. It is the general feeling amongst city planners, economists and industrialists that the current industrial base of Port Elizabeth is not sufficient and that a more diversified economy would have the potential to improve the domestic and global competitiveness of the city. This interaction between the dual goals of economic and urban development, produces farreaching effects on the discourses of urban management and planning, as the two compete and converge to push development forward. Diversification is, however, not an easy endeavour. Considerations around growth-related objectives on planning demands – a shift from the rational, linear and government-based structure of urban management, to an interactive governance of planning and development – where integrated urban and economic strategies inter-play with planning and implementation, has become important in the creation of a more diversified economy. In Port Elizabeth, this approach is referred to as an “alternative method” of urban planning: An approach that involves a process of guided development through a collaborative bottom-up engagement, involving local government, public participation and the private sector. The alternative method of urban planning is further reinforced by the current economic recession, which is, and will continue to, change property development and its response to the needs of the market for the foreseeable future. The solution to urban renewal does not only lie in well-targeted, well-researched public-sector infrastructure investment (that responds strongly to the market and customer needs), but in a joint participatory process that ensures that the final design of infrastructure projects is the outcome of what the market requires, as a means to ensure sustainability and the biggest possible response in private sector investment. Because of global economic forces, the functional and developmental structure of the neighbourhood – where the epicentre of the growth system is situated – has become of paramount significance. This thesis attempts to demonstrate how urban renewal and the redevelopment of designated, formally idle city buildings and public spaces may serve as a site for the creation of an urban growth node or urban cluster. A key focus of this study is how new economic and social growth based structures can be induced to integrate with the process of urban redevelopment. Further demonstrated is that the agenda for urban management, illuminated in the light of the described practices, conducts a fundamental re-appraisal in its local economic development context. Local economic development has been lauded as the saviour of development at a local level in South Africa. LED, however, has by no means utilized the required level of property development pragmatism and has thus, throughout the duration of its approach, not culminated in specific sustainable, capital-driven projects – which is probably one of the reasons for its overall market failure in South Africa and Port Elizabeth. LED has therefore become an outdated economic approach that leaves in its wake, the necessity and opportunity for a fundamental change. Urban renewal and the city’s economic contribution to LED, requires a completely new conceptualisation of urban renewal in its narrow sense, and urban design and planning in its broader sense. Concepts such as redevelopment and urban renewal are frequently used in planning discourse. Redevelopment is understood to encompass actions of clearing (such as slum clearance), reorganising or reconstruction. Renewal signifies rebirth, breaking new ground or innovatively refashioning; a form of re-growing or bringing new and more prolific life. In this thesis, reference is made to urban renewal as an attempt to influence social and economic forces in a desired direction, integrated with planning and development. It re-conceptualises redevelopment as more than a matter of reconstructing an urban arrangement. These concepts are often used in line with the new governance-based style of urban planning, such as guided development, development planning and efforts for enabling the feasibility thereof. This thesis attempts to clarify under what conditions redevelopment is unified with social and economic regeneration. Its approach intends to scrutinise regional strategies, urban management and urban planning to generate an understanding of the urban environment as it relates to growth issues. Many growth-related discourses are discussed in terms of development and innovation. The grammar of this process, when unified with urban development, is referred to as a Dynamic Place Initiative (DPI). In the DPI, issues of feasibility (enablement) are unified in formal government, planning and implementation, restricted to a specific bounded area. The core focus of interest in this thesis is not primarily concerned with architecture and urban design, but rather with the principles of how the process may be implemented as a leverage tool to encourage a range of factors to interact with government agents in an LED-orientated field of action. This field includes not only the built infrastructure, but also the inherent economic and social targets that come with such infrastructure. This thesis discusses economic and innovation theory, as a method of understanding urban development, yet should be understood as an analysis of urban renewal and urban planning. The MBDA case study is a brownfield (redeveloped/renovated) development within an economic cluster of retail, residential, office and tourism/leisure/entertainment. The MBDA uses greenfield (new) development to complement urban renewal and systems of innovation x that endeavour to meet customer needs. The development case aims to focus on its customer (or local community) needs in an all-encompassing approach. Specifically, this includes guided development - a process using well-defined urban design briefs that ensures urban designs are complementary in their overall impact and culminate in a dynamic place initiative. The situation in Port Elizabeth is not unique. On account of global forces of industrial transformation, many countries have, and continue to, find themselves struggling with the renewal of large and redundant inner urban areas that were formerly used for industry and logistics. A typical challenge in this type of context for renewal is to design development schemes that will encourage economic growth and revitalisation within these areas. Although planning, construction and development are systematically methodical activities, economic and social regeneration are more complex. Due to the on-going transformation of the economy in South Africa, the urban context is under constant pressure to change in tandem with pressurised demand for change. The driving forces in the economy are progressing from a nation-orientated and raw-materialbased production origin, which formed the industrial society, to a global, regional and information-orientated urban growth-based structure. The condition of cities has become one of the qualities – or a prominent part of the overall quality – of this so-called knowledge economy. The urban environment, the territorially bounded areas which comprise it and the conditions of the environment within which it exists, are important factors for competitiveness, at both a city and regional level. Observed in reverse, competitiveness has also become a critical factor in achieving complex urban change from a new perspective of economic growth. Cities are the engines of regional and national growth. The economic success of cities and CBDs in South Africa is vital and will effectively ensure the much-needed upgrading of CBD and township infrastructure, using the revenue streams generated during city-centred economic revival. In South Africa (and likely elsewhere in the world), urban renewal is not only about aesthetics, but also about providing a foundation for urban planning, functional architecture and LED. In situations where cities undertake the urban renewal of redundant areas and buildings, economic competitiveness is foremost on the agenda. In order to understand how the forces of production and growth are linked with urban development, it is important to consider the new growth-orientated context for planning. An awareness of these changes and their trends, expressed as a paradigm shift, is reflected in the current discussions concerning the revision of urban planning in South Africa. This specifically targets integration between the previously disadvantaged communities and the advantaged communities. The Strategic Spatial Implementation Framework (SSIF) (2005), often referred to as the “Master Plan” of the MBDA, is an interventionist plan to ensure that the urban renewal infrastructure programme has well-researched projects with a strong catalytic impact leading xi to private sector investment and that thus secure the highest possible economic multiplier impact. Over the past four years, extensive capital has been deployed in Port Elizabeth’s urban infrastructure to lay the foundation for an enabling environment for private sector investment that will culminate in mobilising people to live, work and play in the city again. Public participation and market research have shown that the demand for residential, office, retail and tourism/leisure/entertainment will be directed largely by the black population; more specifically, the “black diamond” middle class anticipated to dominate the future Port Elizabeth economy (MBDA: 2010). It was the initial infrastructure programme in the CBD – which included projects that codepended or linked up with one another, to form a collective whole – which lifted the inner city to another level. It is these urban projects that culminated in renewed interest in the city, inter-linking this interest with the retail, residential, office and tourism/leisure/entertainment customer needs of the city. In most European countries, as in the case of South Africa, urban planning is in the process of transformation, from being a method for regulation and control into becoming a channel for possibilities and enabling development at local level. It is common cause that society needs to be more involved in a city’s planning processes. Tax payers now increasingly demand the use of government funds for infrastructure and the improvement of public areas and open spaces. In the 1980s, the liberal alternative to meet the shortage of tax money was to rely on private investment for urban development. The society used its organisational and planning capacity to encourage market investment through public-private partnerships (PPPs). This strategy is viable in situations where the level of financial risk is low or where conditions are reasonably predictable. Private actors refrain from investment in complex settings where the returns are projected to be far ahead in the future. In South Africa, this is often perceived as a degree of business fatigue; particularly in respect of public-private partnerships. Urban development through private sector investment requires leadership. This can come in the form of the precreation of an enabling environment, i.e. extensive publicly funded basic urban infrastructure investment. Consequently, the urban context requires development to a level where investment can be motivated by core business economic reasoning. In short, other than making social and political sense, urban planning must adhere to financial and economic sense. The society is an important actor and one that has far-sighted motives. In Port Elizabeth, as in the case of many other municipalities, the revenue pool drawn from rates and taxes is simply insufficient to meet the demands of society. The Dynamic Place Initiative represents an alternative that unifies the advantages of the two previous planning discourses. Through a limited agency – such as the MBDA – positioned to guide urban development, the city is enabled to form advanced, politically-set strategies and at the same time, isolate the financial risk through the response of private sector investment. It should be emphasised that the private sector enters the realm of urban development through property actions guided by the planning system. Planning questions ought to be based around the there and then rather than the here and now. The MBDA has become a conduit for dealing with these systems gaps, ensuring that urban and port planning is not limited in focus but speaks to customer needs and makes financial and economic sense. / Thesis (DPhil)--University of Pretoria, 2013. / gm2013 / Town and Regional Planning / unrestricted

Life Orientation, a core subject of the South African secondary school curriculum since 1996, is still not taught successfully in the majority of secondary schools. This study was conducted in former Model C secondary schools in the Nelson Mandela Metropole in order to identify challenges and problems with regard to the management of the teaching of the subject. If the subject were managed properly by principals the Departmental outcomes would have been achieved and problems would not have existed. In this study the managerial challenges of the teaching of Life Orientation have been identified by means of mixed method research, in terms of the four main management tasks, namely leading, planning, organising and controlling. The views of principals were obtained through a questionnaire and semi-structured interviews. The data was synthesised, multi-dimensional management problems were identified and recommendations were made with regard to managing the important subject of Life Orientation. / Educational Leadership and Management / M. Ed. (Education Management)

Life Orientation, a core subject of the South African secondary school curriculum since 1996, is still not taught successfully in the majority of secondary schools. This study was conducted in former Model C secondary schools in the Nelson Mandela Metropole in order to identify challenges and problems with regard to the management of the teaching of the subject. If the subject were managed properly by principals the Departmental outcomes would have been achieved and problems would not have existed. In this study the managerial challenges of the teaching of Life Orientation have been identified by means of mixed method research, in terms of the four main management tasks, namely leading, planning, organising and controlling. The views of principals were obtained through a questionnaire and semi-structured interviews. The data was synthesised, multi-dimensional management problems were identified and recommendations were made with regard to managing the important subject of Life Orientation. / Educational Leadership and Management / M. Ed. (Education Management)

Made available in DSpace on 2016-04-27T19:31:16Z (GMT). No. of bitstreams: 1 Cristiane Mare da Silva.pdf: 2889132 bytes, checksum: 94991bb4be740ab4219748ab11e7ffd4 (MD5) Previous issue date: 2016-03-18 / Conselho Nacional de Desenvolvimento Científico e Tecnológico / The present study was developed at the Postgraduate Program in History, of the Pontifical Catholic University of São Paulo and has as object biographical and autobiographical texts of the South African Nelson Mandela, that allows us to seize moments and statements, guiders of the struggle for equality, the exercise of tolerance and human rights, not only in South Africa, but everywhere where there are conflicts inside a population, especially in the Western Hemisphere. Interests me, particularly, identify strategies and discursive paths built in biographical narratives in the representations of Nelson Mandela, the works presented will be, Mandela Struggle is my life, organized by the The International Defence and Aid Fund of 1989, first published in 1978 in English. Mandela: The Authorized Portrait 2007. Mandela's Way: Lessons on Life, Love, and Courage, of 2010, whose author is Richard Stengel. Mandela: Conversations With Myself, of 2010, Nelson Mandela Foundation. Mandela: Long Walk to Freedom (2012) (autobiography), seeking how Mandela is seized in these pages. Through the reading of authors such as Frantz Fanon, Achille Mbembe, Hampaté Ba, Anibal Quijano, Jeanne Marie Gagnebin and Sabina Loriga, I sought to understand how Madiba, through a rereading of his traditions, invented a policy making which made possible the transition from the Apartheid Regime to democracy in South Africa. The problem that I developed as structuring to the work: what Africa has to teach us in the production of decolonial policy pathways, especially the experience of South African leader Nelson Mandela in his government practice / O estudo que ora apresento desenvolveu-se no Programa de Pós-Graduação em História, da Pontifícia Universidade Católica de São Paulo e tem por objeto textos biográficos e autobiográficos do sul africano Nelson Mandela, que nos permitem apreender momentos e enunciados, orientadores da luta pela igualdade, do exercício da tolerância e a defesa dos direitos humanos, não apenas na África do Sul, mas por toda parte onde existam conflitos raciais e coloniais inerentes à enxpansão do Hemisfério Ocidental. Interessa-me, particularmente, identificar as táticas e caminhos discursivos construídos nas narrativas biográficas nas representações de Nelson Mandela. As obras apresentadas são: Mandela A luta é a minha vida, organizado pelo Fundo Internacional de Defesa e Auxílio de 1989, a primeira edição é de 1978 em inglês; Mandela Retrato Autorizado, 2007; Os Caminhos de Mandela Lições de vida, amor e coragem, 2010, cujo autor é Richard Stengel; Mandela: Conversas que tive Comigo, 2010 Fundação Nelson Mandela; Nelson Mandela Longa Caminhada até a Liberdade, 2012 (autobiografia), apreendendo Mandela em suas tradições sul-africanas. Por meio da leitura de autores como Franz Fanon, Achille Mbembe, Hampaté Bá, Anibal Quijano, Jeanne Marie Gagnebin e Sabina Loriga, procuramos compreender como Madiba, por meio de uma releitura de suas tradições, inventou um fazer político que tornou possível a transição do Regime do Apartheid para Democracia na África do Sul. O problema que elaborei como estruturante para o trabalho remete ao que a África tem a nos ensinar na produção de vias políticas decoloniais, em especial através da experiência do líder sul-africano Nelson Mandela em suas práticas governamentais

Thesis (M.B.A. (Rhodes Investec Business School)) - Rhodes University, 2007. / A thesis submitted in partial fulfillment of the requirements for the degree of Masters in Business Administration (MBA)

Albeit in its infancy, South Africa’s LED practice is a benchmark of a large number of African countries in general and Sub-Saharan African countries in particular. The LED practice stands out, for widespread decentralisation of powers, massive and growing LED budgets, robust legal frameworks that govern its implementation and development of LED structures, amongst others. This study seeks to answer three critical questions: What theoretical LED facets (particular aspects) are available in literature? Are these facets being implemented in Nelson Mandela Bay Municipality (NMBM) and Buffalo City Metropolitan Municipality (BCMM)? Besides the effort and monies invested in ingraining LED in South Africa, are the levels of LED practices of the two municipalities deeply embedded in literature? The study utilises a purpose-built tool to measure the level at which LED practice of respective municipalities is ingrained in LED literature. The thesis employed both qualitative and quantitative research methods in order to provide scientifically adequate answers to this research. The former method was employed in identifying available LED facets while, the latter was useful in measuring the level at which LED practice in the two metros is embedded in LED theory. The research findings reveal presence of 6 LED facets, namely, enterprise development, locality development, livelihoods development, workforce development, community development and LED Governance. However, this study discovered that the aforementioned facets fail to cover other general items like the availability or unavailability of LED strategy, functional location of LED within municipal directorates and availability of a budget to drive the LED functions. In light of this, the researcher decided to group all the other key LED functions that he felt were not finding expression under the 6 facets identified in LED literature. This, then, led to the introduction of “General LED” facets. This facet, besides presenting a pre-cursor to the 6 other facets, manages to capture some key factors that are equally behind the success or failure of LED e.g. the LED strategy factor, a factor which a number of sources name “The heart” or “guiding compass” of successful LED implementation. The “General LED” facet contained other factors like: other plans that aided LED, experience of LED practitioners, budget allocation of the LED function, amongst others. The research found that all the 7 facets are being implemented in both municipalities, albeit to varying degrees. The two metropolitan municipalities’ LED practice, with respect to all the identified LED facets, provided some measure of their respective levels of embeddedness in LED theory using a purpose built tool. The embedded (ness) outcome proved that Nelson Mandela Bay Municipality’s LED practice was embedded in the LED theory across all the 7 facets, namely: general LED, enterprise development, locality development, community development, livelihood development, workforce development, and LED governance. The same analysis proved that Buffalo City Metropolitan Municipality’s LED practice was embedded in LED theory in all the other facets bar community development. The survey results revealed that there are inadequate or limited initiatives in Buffalo.

O presente trabalho problematiza as representações de gênero e sexualidade dos jovens do sexo masculino em Moçambique e o seu comportamento frente ao HIV/SIDA. Na produção dos dados participaram estudantes da Escola Secundária Nelson Mandela da província de Maputo e utilizei as técnicas do grupo focal e de entrevistas. Este estudo insere-se no campo dos estudos culturais na vertente pósestruturalista, mais particularmente na área dos estudos de gênero e sexualidade. Compreender como é que os jovens do sexo masculino se tornam homens e que mecanismos são acionados na produção dessas masculinidades jovens constituíram elementos que percorreram este trabalho. Durante a pesquisa foi possível perceber que estes jovens têm como ponto de partida e de chegada a família. A família referenciada pelos pais, tios, irmãos e avós ocupa um lugar de destaque na vida dos jovens, e interfere na produção destas identidades masculinas, sem esquecer que outros elementos como escola, religião, mídia, grupos de pares, ONG,s participam e dialogam de igual modo neste processo. A família aparece igualmente como ponto de chegada considerando que todos os jovens participantes desta pesquisa almejam ter uma casa, esposa, filhos e filhas. Ter um emprego que permita aos jovens prover a família é uma preocupação e uma meta a ser atingida por todos, para além de esta ser também uma forma de os futuros homens conseguirem autonomia e respeito perante a sociedade. Estes jovens apresentam identidades fluídas e cambiantes que ora se encaminham para representações mais tradicionais e conservadoras, ora privilegiam questões da modernidade sendo que por vezes e não raras, estão presentes elementos tradicionais e da modernidade em regime de tensão permanente. / The present research problematizes gender representations and the sexuality of youths of the masculine sex in Mozambique and their behaviour facing HIV/AIDS. Students from the “Escola Secundária Nelson Mandela” (Nelson Mandela Secondary School) in Maputo participated in producing the data, by means of the use of focal groups and interviews as techniques. This study inserts itself in the cultural studies field through a post-structuralism point of view, more specifically in the arena of gender and sexuality studies. Comprehending how male youths become men, and which mechanisms are activated in producing these young masculinities, constituted elements that travelled the length of this study. During the research, it was possible to perceive that these youths have their family as a platform, a base from which they depart and arrive. The above mentioned family, which includes parents, uncles, brothers and grandparents occupies a distinguished position in the lives of the youths, and interferes in the production of these masculine identities, not forgetting that other elements such as school, religion, media, peer groups and NGO´s participate and discuss, in an equal manner, in this process. The family once again appears as an arrivals platform considering that all the youths participating in this research aim to have a house, wife and children. Having employment that permits the youths to provide for a family is a preoccupation and a target to be reached for all, apart from this also being a form of the future men gaining autonomy and respect before society as well. These youths present fluid and shifting identities, which sometimes stray towards more traditional and conservative representations, whilst sometimes giving privilege to issues of modernity, being that in not so rare an instance, traditional and modernity elements are present in a regime of constant tension.

Increasing energy efficiency is critical towards mitigating greenhouse gas emissions from fossil-fuel combustion, reducing oil dependence, and achieving a sustainable global energy system (Greene, 2011:608). Most South African legislation and research scholars support the above statement; however, with a lack of tangible evidence, the statement is yet to be proved physically true in the South African manufacturing industry. A case study was conducted within three automotive component manufacturers located in Nelson Mandela Bay Metropolitan Municipality, with the objective of identifying energy efficiency projects; investigate the perception of company employees on energy efficiency and assessing whether there are benefits for the companies when implementing such projects. For the research methodology, the mixed mode method was used. Quantitative data was collected using energy assessments and a questionnaire was used for the collection of qualitative data. The quantitative and qualitative findings clearly demonstrate that company managers and operational staff need to have a clear understanding of the concept of 'energy efficiency'. Efficiency projects implemented include automated compressors, changing hot-water geyser settings, installation of power factor correction, and tariff structure changes. The quantitative recommendations were centered on switching off equipment when not required. As an alternative, the use of sensors, timers and other automated control devices should be investigated and implemented where feasible. Qualitatively recommendations advise that companies with employees who do not understand energy efficiency, training and awareness programmes need to be applied. Employees would then be able to put their energy saving knowledge into action. This study demonstrated that there is a need for further research to be undertaken, to improve efficiency for energy within the automotive manufacturing industry. / Environmental Management, Department of Environmental Science / M. Sc. (Environmental Management, Department of Environmental Science)

The success of a course offered by a university and the effectiveness of the instructors have commonly been measured by means of student evaluations. The feedback generated is typically used to identify instructors who need additional training, courses that need to be restructured or the need for financial rewards for those who excel. The principal objective of educating students is, knowledge, training and skills they can use and apply after graduating, regardless of the field of study. The perception of the Alumni about the extent of learning and the usefulness of the knowledge is a key measure for universities to assess their success. A service guarantee is defined as a formal promise made to customers about the service they will receive or it is a written promise made by the company through advertising or company literature that it will provide compensation if promises are broken. In order to ensure customer satisfaction in a service offering, the quality of service performance needs to be guaranteed. Many service industries promise a level of service performance, with or without conditions attached. Customer value is a complex concept as it is often interpreted with various meanings depending on the point of view adopted. A definition of customer value is the perceived value that the customer gains when purchasing a product or receiving a service. However, customer value can be used in a variety of contexts. The purpose of this research study is to measure the perception and satisfaction of Alumni of the Department of Computing Sciences and identify areas for improvement by performing a systematic analysis of the determinants of satisfaction. This research is an exploratory, quantitative study consisting of literature- and case-study components used to test proposed hypotheses. The literature study was performed on secondary sources to establish the key concepts related to the topics of Service Guarantee and Marketing, Stakeholder Theory, Customer-perceived Value and Alumni Perceptions. The empirical study consisted of surveys (questionnaires) completed by Alumni of the Department of Computing Sciences. The questionnaire used in this research consisted of questions regarding demographic data and questions regarding perceived perception of the Department of Computing Sciences and influencing factors. Descriptive statistics were used to summarise the data into a more compact form which could simplify the identification of patterns in the data. Inferential statistics were used to verify if conclusions made from the sample data could be inferred onto a larger population. Recommended university and teaching practices based on the statistical analysis of the survey results were identified. A model identified the following factors as having an influence on Alumni Satisfaction with the NMMU Department of Computing Sciences: Customer Satisfaction, Course Contents, Modern Technologies, Academic Staff, Admin. Staff, Departments, University Atmosphere and Perceived Value. The importance of each factor was identified to understand how to improve the Alumni perception. According to the inferential ranking of Alumni Satisfaction that ranks the factors on the average mean values, a factor that should be improved upon is the Alumni Network. Recommended improvements were suggested for the Department of Computing Sciences based on the statistical analysis of the survey results. Two sub-groups were defined by different levels of education and they were found to have different perceptions of the factors that were measured. It was shown that there are small and medium significant differences in only two of the factors of the proposed Alumni satisfaction model, distinguising through different levels of education. The Alumni Satisfaction model developed in this study specified the factors that influence Alumni Satisfaction with the Deptarment of Computing Sciences and the effect that each of these factors has on that satisfaction.

O presente trabalho problematiza as representações de gênero e sexualidade dos jovens do sexo masculino em Moçambique e o seu comportamento frente ao HIV/SIDA. Na produção dos dados participaram estudantes da Escola Secundária Nelson Mandela da província de Maputo e utilizei as técnicas do grupo focal e de entrevistas. Este estudo insere-se no campo dos estudos culturais na vertente pósestruturalista, mais particularmente na área dos estudos de gênero e sexualidade. Compreender como é que os jovens do sexo masculino se tornam homens e que mecanismos são acionados na produção dessas masculinidades jovens constituíram elementos que percorreram este trabalho. Durante a pesquisa foi possível perceber que estes jovens têm como ponto de partida e de chegada a família. A família referenciada pelos pais, tios, irmãos e avós ocupa um lugar de destaque na vida dos jovens, e interfere na produção destas identidades masculinas, sem esquecer que outros elementos como escola, religião, mídia, grupos de pares, ONG,s participam e dialogam de igual modo neste processo. A família aparece igualmente como ponto de chegada considerando que todos os jovens participantes desta pesquisa almejam ter uma casa, esposa, filhos e filhas. Ter um emprego que permita aos jovens prover a família é uma preocupação e uma meta a ser atingida por todos, para além de esta ser também uma forma de os futuros homens conseguirem autonomia e respeito perante a sociedade. Estes jovens apresentam identidades fluídas e cambiantes que ora se encaminham para representações mais tradicionais e conservadoras, ora privilegiam questões da modernidade sendo que por vezes e não raras, estão presentes elementos tradicionais e da modernidade em regime de tensão permanente. / The present research problematizes gender representations and the sexuality of youths of the masculine sex in Mozambique and their behaviour facing HIV/AIDS. Students from the “Escola Secundária Nelson Mandela” (Nelson Mandela Secondary School) in Maputo participated in producing the data, by means of the use of focal groups and interviews as techniques. This study inserts itself in the cultural studies field through a post-structuralism point of view, more specifically in the arena of gender and sexuality studies. Comprehending how male youths become men, and which mechanisms are activated in producing these young masculinities, constituted elements that travelled the length of this study. During the research, it was possible to perceive that these youths have their family as a platform, a base from which they depart and arrive. The above mentioned family, which includes parents, uncles, brothers and grandparents occupies a distinguished position in the lives of the youths, and interferes in the production of these masculine identities, not forgetting that other elements such as school, religion, media, peer groups and NGO´s participate and discuss, in an equal manner, in this process. The family once again appears as an arrivals platform considering that all the youths participating in this research aim to have a house, wife and children. Having employment that permits the youths to provide for a family is a preoccupation and a target to be reached for all, apart from this also being a form of the future men gaining autonomy and respect before society as well. These youths present fluid and shifting identities, which sometimes stray towards more traditional and conservative representations, whilst sometimes giving privilege to issues of modernity, being that in not so rare an instance, traditional and modernity elements are present in a regime of constant tension.