Two studies explored individual difference moderators of spillover. Positive spillover occurs when one prosocial behavior leads to an increase in subsequent prosocial behavior, whereas negative spillover or moral licensing occurs when one prosocial behavior leads to a decrease in prosocial behaviors. The moderators of interest were internal motivation, external motivation, and preference for consistency. It was predicted that those who exhibit high external motivation would demonstrate negative spillover, those who exhibit internal motivation would demonstrate positive spillover, and those with high preference for consistency would demonstrate positive spillover. Although these moderation predictions were not supported, Study 1 replicated previous work demonstrating moral licensing, or negative spillover. Participants who completed an initial non-prejudiced act later donated less money to a charity supporting racial equality than participants in the neutral control condition. The results of Study 2 demonstrated positive spillover. Participants who completed an initial pro-environmental act were more likely to help a local environmental organization compared to those who completed a neutral initial task. Future research is needed to understand the cause of the differing results, including measuring potential mediators in future studies.

Despite recognition that reductions in fossil-fuel usage are necessary to reduce environmental harm, energy consumption continues to rise globally. There is a growing need to understand how to effectively influence individuals to reduce their energy consumption, particularly of fossil-fuels. Pro-environmental behaviour is the subset of consumer behaviour that is oriented towards reducing environmental impact compared to other options. It is widely agreed that due to a multiplicity of influencers, pro-environmental behaviour is best analysed using an integrated approach that allows the inclusion of different disciplinary perspectives, and seeks to identify the most important influences in the system under study. This dissertation sought to address the broader challenge of how to better design programs and policies that result in behaviour that is more sustainable. The objective of this dissertation was to assess the importance and effects of program structure and advice-giving on the pro-environmental behaviour of participating in a home energy evaluation program that encouraged homeowners to implement energy efficiency retrofits. Program structure was defined as the combination of the price of the evaluation, the financial reward structure, the level of government support, and the focus on influencing eight specific decisions within a specified timeframe. Advice-giving occurred during the initial evaluation with a home energy advisor and with the delivery of the report that contained a set of recommendations. A convergent mixed methods research design was employed to assess the relative importance of the two factors on participation and advice-following, where advice-following was considered as the matching of decisions to recommendations. The quantitative dataset was made up of files that detailed the 13,429 initial and the 6,123 follow-up evaluations conducted by advisors of the Residential Energy Efficiency Project (REEP) in the Region of Waterloo between 1999 and 2011. The qualitative data were gathered through 12 interviews with home energy advisors, eight of whom had worked for REEP and had conducted more than half of the home energy evaluations contained in the quantitative dataset. A natural quasi-experimental intervention that measured self-selection in response to varying program structure was employed to examine for variations in participation, material characteristics of houses, recommendations, and advice-following. To extend our understanding of the process of participation and decision making patterns, other analyses focused on relationships between the number of recommendations, the time between initial and follow-up evaluations, the number and types of decisions made, and the prioritization of decisions. The interviews assessed for differences in styles of advice-giving, and for their impact through comparison with the quantitative data that detailed the recommendations and decisions taken by the homeowners. The results of the effects of both factors were interpreted jointly and compared to previous studies about REEP or the EnerGuide for Houses and program as it was delivered nationally. This dissertation confirmed that an integrated approach to examining pro-environmental behaviour is supported as a useful framework for analysis. The findings support a process-based definition of pro-environmental behaviour as a useful model and form of integration. A convergent mixed methods research design is supported as a valuable and rigorous approach to examine the impact of various influences simultaneously. The delineation of multiple stages in the decision making process greatly enhanced the quality of analyses and findings. The two main factors of program structure and advice-giving affected advice-following. One factor influenced the other, as the program structure affected the receptiveness of homeowners as perceived by advisors, which affected advice-giving. The findings support the importance of both behaviourist and social learning approaches in influencing pro-environmental behaviour, and that their importance varies depending on the stage of the decision process. The findings show that behaviourist interventions, such as the program structure, were associated with variations in participation, and that different subsets of the population of houses from the Region of Waterloo were attracted to the different program structures. Indeed, in each program structure, the decision to return was influenced by different decisions. A critical finding of this study was that these programs were not sufficient to alter the path dependence of energy consumption or of energy systems as the program participants usually did not implement the most effective retrofits, and if they did, the retrofits did not achieve adequate depth of reductions to energy consumption in a timely manner. According to the home energy advisors, many homeowners had pre-conceived ideas upon entering the program of replacing their heating systems and windows. The interpretation of the qualitative and quantitative data showed that these intentions were often not altered, particularly in the case of windows, the decision that advisors believed to be the least effective of energy decisions.

Despite recognition that reductions in fossil-fuel usage are necessary to reduce environmental harm, energy consumption continues to rise globally. There is a growing need to understand how to effectively influence individuals to reduce their energy consumption, particularly of fossil-fuels. Pro-environmental behaviour is the subset of consumer behaviour that is oriented towards reducing environmental impact compared to other options. It is widely agreed that due to a multiplicity of influencers, pro-environmental behaviour is best analysed using an integrated approach that allows the inclusion of different disciplinary perspectives, and seeks to identify the most important influences in the system under study. This dissertation sought to address the broader challenge of how to better design programs and policies that result in behaviour that is more sustainable. The objective of this dissertation was to assess the importance and effects of program structure and advice-giving on the pro-environmental behaviour of participating in a home energy evaluation program that encouraged homeowners to implement energy efficiency retrofits. Program structure was defined as the combination of the price of the evaluation, the financial reward structure, the level of government support, and the focus on influencing eight specific decisions within a specified timeframe. Advice-giving occurred during the initial evaluation with a home energy advisor and with the delivery of the report that contained a set of recommendations. A convergent mixed methods research design was employed to assess the relative importance of the two factors on participation and advice-following, where advice-following was considered as the matching of decisions to recommendations. The quantitative dataset was made up of files that detailed the 13,429 initial and the 6,123 follow-up evaluations conducted by advisors of the Residential Energy Efficiency Project (REEP) in the Region of Waterloo between 1999 and 2011. The qualitative data were gathered through 12 interviews with home energy advisors, eight of whom had worked for REEP and had conducted more than half of the home energy evaluations contained in the quantitative dataset. A natural quasi-experimental intervention that measured self-selection in response to varying program structure was employed to examine for variations in participation, material characteristics of houses, recommendations, and advice-following. To extend our understanding of the process of participation and decision making patterns, other analyses focused on relationships between the number of recommendations, the time between initial and follow-up evaluations, the number and types of decisions made, and the prioritization of decisions. The interviews assessed for differences in styles of advice-giving, and for their impact through comparison with the quantitative data that detailed the recommendations and decisions taken by the homeowners. The results of the effects of both factors were interpreted jointly and compared to previous studies about REEP or the EnerGuide for Houses and program as it was delivered nationally. This dissertation confirmed that an integrated approach to examining pro-environmental behaviour is supported as a useful framework for analysis. The findings support a process-based definition of pro-environmental behaviour as a useful model and form of integration. A convergent mixed methods research design is supported as a valuable and rigorous approach to examine the impact of various influences simultaneously. The delineation of multiple stages in the decision making process greatly enhanced the quality of analyses and findings. The two main factors of program structure and advice-giving affected advice-following. One factor influenced the other, as the program structure affected the receptiveness of homeowners as perceived by advisors, which affected advice-giving. The findings support the importance of both behaviourist and social learning approaches in influencing pro-environmental behaviour, and that their importance varies depending on the stage of the decision process. The findings show that behaviourist interventions, such as the program structure, were associated with variations in participation, and that different subsets of the population of houses from the Region of Waterloo were attracted to the different program structures. Indeed, in each program structure, the decision to return was influenced by different decisions. A critical finding of this study was that these programs were not sufficient to alter the path dependence of energy consumption or of energy systems as the program participants usually did not implement the most effective retrofits, and if they did, the retrofits did not achieve adequate depth of reductions to energy consumption in a timely manner. According to the home energy advisors, many homeowners had pre-conceived ideas upon entering the program of replacing their heating systems and windows. The interpretation of the qualitative and quantitative data showed that these intentions were often not altered, particularly in the case of windows, the decision that advisors believed to be the least effective of energy decisions.

Le secteur du bâtiment est le premier consommateur d’énergie en France. L’émergence de bâtiments performants apporte une réponse incomplète à ce problème car les comportements des usagers doivent être considérés. Notre objectif est de circonscrire le rôle de facteurs psychosociaux et organisationnels sur l’investissement des salariés pour leur entreprise et pour l’environnement. Au travail, les comportements de citoyenneté organisationnelle (CCO) sont adoptés volontairement et contribuent à l’efficacité de l’entreprise. En prolongement des travaux sur les CCO, les comportements pro-environnementaux (CPE) des salariés peuvent être considérés comme des CCO dirigés vers l’environnement (CCO-E). Pour examiner leurs déterminants, nous avons réalisé six études auprès de 889 étudiants et 592 salariés, travaillant dans un bâtiment classique ou exemplaire. Nous constatons que les salariés se sentant soutenus et traités équitablement seront plus enclins à réaliser des CPE et CCO-E, ce qui incite à renforcer la justice organisationnelle. Par ailleurs, les attitudes, valeurs et habitudes environnementales modèrent les effets du contexte organisationnel sur l’implication des salariés. En outre, la motivation environnementale au travail, lorsqu’elle est autodéterminée, a un effet positif sur les CPE et CCO-E. De même, les normes sociales influencent les comportements des salariés, d’autant plus quand les entreprises présentent une politique environnementale concrète mais non saturante. Enfin, les bâtiments performants offrant un contexte de travail confortable, encouragent la réalisation de CPE et CCO-E par les salariés. À partir de nos résultats, nous proposons des recommandations pour aider les professionnels du bâtiment et les organisations à mieux prendre en compte les occupants. / The building sector is the first energy consumer in France. The emergence of efficient buildings provides an incomplete response to this problem because users’ behaviors need be considered. Our aim is to define the role of psychosocial and organizational factors on employees’ investment for their company and for the environment. At work, organizational citizenship behaviors (OCB) are voluntarily adopted and contribute to the efficiency of the company. In continuation of the research on OCB, employees’ pro-environmental behaviors (PEB) can be viewed as OCB directed toward the environment (OCBE). In order to better understand their determinants, we conducted six studies including 889 undergraduate students and 592 employees, working in classic or exemplary buildings. We notice that employees who feel supported and fairly treated by their organization, will be more prone to adopt PEB and OCBE. This result encourages reinforcing organizational justice. Otherwise, environmental attitudes, values and habits moderate the effects of contextual factors on employees’ pro-environmental implication. In addition, self-determined environmental motivation at work has a positive effect on PEB and OCBE. Similarly, social norms have a positive influence on employees’ behaviors, especially when companies make a concrete but not overwhelming environmental policy. Finally, efficient buildings providing a comfortable working environment encourage employees to adopt PEB and OCBE. Based on our results, we propose recommendations to help building professionals and organizations to take better into account the occupants.

Participatory monitoring of ecological and socioeconomic effects of harvesting and trading natural resources is advocated as a promoter of natural resource conservation and local communitiy empowerment. Nevertheless, the strategys success depends upon peoples willingness and availability to participate. Yet little is known about the factors that drive local communities to volunteer in participatory monitoring, particularly in relation to small-scale communities living in remote locations. This thesis investigated whether a number of candidate factors were able to predict peoples participation in monitoring. To do so, we conducted a study in a forest community of the Brazilian Amazon that harvested and traded Carapa guianensis (andiroba), a non-timber forest product (NTFP). Two methods of data gathering were employed: (i) an interview-based survey of 166 adults ( 18 y.o.; 51 households) to estimate peoples self-stated intention to participate and the drivers of their participation, and (ii) experimentally-implemented monitoring tasks of the effects of harvesting and trading C. guianensis to measure peoples actual participation. Results are presented in three chapters. In Chapter 1, we evaluated whether economic benefits received from the NTFP trade or, alternatively peoples cooperativeness, were more important in predicting peoples participation. Results indicated that both variables raised peoples intention and actual levels of participation in monitoring, but cooperativeness was a stronger and better predictor across monitoring tasks. In Chapter 2, we investigated the psychology of engaging in monitoring, departing from the theoretical framework of the Theory of Planned Behavior (TPB) for understanding whether the variables in the model were appropriate to predict the willingness to volunteer in monitoring tasks. We found that the TPB model, in general, was able to predict peoples intention to volunteer in monitoring tasks. Specifically, one of the attitude indicators (attitude pleasure) explained the intention to engage in all monitoring tasks assessed. Subjective norms were also important to predict the intention to collect data on natural resource populations and to interview community inhabitants, whereas perceived behavioral control predicted the intention to collect data on natural resources and to deal with data management and storage. Finally, in Chapter 3 we hypothesized that the awareness of ecological and socioeconomic impacts of NTFP harvest and trade should explain peoples participation in monitoring. Results indicated that both factors were important, particularly regarding to peoples actual participation, although factors such as gender, age and schooling were occasionally stronger predictors. Nevertheless, there is evidence that combining monitoring of ecological and socioeconomic factors will boost the practices success. The study conclusions contribute to lessons aimed at stimulating participation in monitoring. Among those, we highlight the importance of strategies to increase levels of cooperativeness among people, spreading information about the possible negative effects of natural resource harvest and trade, and granting financial compensations equivalent to the opportunity costs of participation. / O monitoramento participativo dos efeitos ecológicos e socioeconômicos da coleta e do comércio de recursos naturais é uma estratégia considerada promotora tanto da conservação ambiental, quanto do empoderamento das comunidades locais. O sucesso da estratégia, todavia, depende, sobretudo, da disponibilidade e disposição dos indivíduos em participarem. Apesar disso, sabe-se pouco sobre os fatores que determinam a participação voluntária no monitoramento, especialmente em comunidades de pequena escala habitantes de áreas remotas. Sendo assim, esta tese teve por objetivo investigar o efeito de determinantes da participação no monitoramento. Para tal, foi estudada uma comunidade da Amazônia brasileira que coleta e comercializa Carapa guianensis (andiroba), um produto florestal não madeireiro (PFNM). Dois métodos de coleta de dados foram utilizados: (i) survey por meio de entrevistas a 166 adultos ( 18 anos; 51 unidades domésticas) para estimar a intenção de participar e os determinantes da participação, e (ii) implementação de monitoramento experimental dos efeitos da coleta e do comércio de C. guianensis para quantificar a participação real no monitoramento. Os resultados são apresentados em três capítulos. No Capítulo 1, avaliamos se os benefícios econômicos obtidos com o comércio de PFNM ou, alternativamente, o comportamento cooperativo são determinantes mais importantes da participação. Os resultados indicaram que as duas variáveis aumentam a intenção e a participação real no monitoramento. Porém, o comportamento cooperativo foi um indicador mais forte da participação entre as diferentes atividades de monitoramento avaliadas. No Capítulo 2, investigamos os fatores psicológicos que afetam a participação, utilizando como base a Teoria do comportamento planejado (TCP) e avaliando o efeito das variáveis deste modelo sobre a probabilidade da participação voluntária no monitoramento. Os resultados indicaram que, em geral, o modelo da TCP é adequado para prever a intenção de participar em diferentes etapas do monitoramento avaliadas. Em particular, um dos indicadores de atitude (prazer) é capaz de explicar a participação nas quatro etapas de monitoramento. Normas subjetivas também foram importantes preditores da intenção de participar da coleta de dados da população de andiroba e entrevistar outros moradores da comunidade. Já o controle comportamental percebido previu a intenção de participar da coleta de dados sobre a população do recurso natural e a entrada e armazenamento de dados. No Capítulo 3, partimos da hipótese de que a percepção dos impactos ecológicos e socioeconômicos da coleta e do comércio de PFNM pode explicar a participação no monitoramento. Os resultados indicaram que a percepção dos dois tipos de impactos é importante, sobretudo para a participação real. Porém, outros fatores como gênero, idade e escolaridade são determinantes mais fortes da participação em algumas atividades. Ademais, encontramos evidências de que aliar o monitoramento de impactos ecológicos e socioeconômicos aumenta o sucesso da prática. As conclusões do estudo contribuem com lições práticas para aumentar a participação no monitoramento. Destacamos, dentre elas, a importância de estratégias para aumentar a cooperação entre os comunitários, a disseminação de informações sobre os possíveis impactos negativos da coleta e do comércio de recursos naturais, e o fornecimento de compensações financeiras equivalentes ao custo de oportunidade de participação

This M.A. thesis aims at investigating the socio-psychological motivations and demographic factors related to how individuals perform energy conservation behavior in the household domain. For this reason, two approaches to this sociological issue, the Theory of Planned Behavior and Norm Activation Model, were comprehensively examined to be adequately combined into one experimental model that would determine and help to explain the motivations on the energy conservation behaviors in households. In total, 303 respondents were surveyed who have a residency in Prague by sharing an online-based questionnaire in various Facebook groups between April 28, 2021, and July 3, 2021. In order to test the created hypotheses according to the developed model of the research study, structural equation modeling and ANOVA analysis were employed. As a result, the findings show that combining the Theory of Planned Behavior and the Norm Activation Model gives promising results in explaining the socio-psychological motivations of household energy conservation behaviors. The author of the thesis concludes that social norms have a positive influence on personal norms, and further the personal norms have a positive impact on intentions, and therefore the intentions directly impact the household energy conservation behavior....

This study examines the concept of sustainable lifestyles. It is concluded that the concept of sustainable lifestyles is derived from the bigger term sustainable development and that the concept sustainable lifestyles exists as an antipode to unsustainable lifestyles. Sustainable lifestyles are still a new concept within the academic field of urban planning and design and some confusion regarding the definition remains. Three case studies were made investigating urban planning for sustainable lifestyles. The sites were Houthaven in Amsterdam, Netherlands, Royal Seaport in Stockholm Sweden and Western Harbour in Malmö, Sweden. Urban planning for sustainable lifestyles was explicitly carried out in the Royal Seaport, in the other two cases the concept of sustainability was approached more generally but nonetheless the methods used were quite similar in all three cases. How people in the society of today are seen as responsible for e.g. buying ecological food, driving ecological vehicles and living a sustainable lifestyle, are analysed through the approaches of governmentality and biopower. There has been a shift from a centralised governing of sustainability implementations to a decentralised one where the individual responsibility stands in focus. There are different views of what a sustainable behaviour and lifestyle could incorporate. According to the technocentric approach, technical solutions to environmental problems are sufficient, but according to the ecocentric approach, behavioural changes are needed in order to obtain sustainability. This has implications for the planning of sustainable lifestyles. In some cases technical solutions are favoured in front of behavioural ones and the other way around. The two tracks of understanding leads to two different pathways of sustainability and a need to recognize and comprehend the differences are crucial in planning for sustainable lifestyles. Sustainable behaviour and habits relate to actions, which e.g. minimizes the use of natural resources or incorporates the switch from an unsustainable habit to a sustainable one. Sustainable behaviour is often referred to as pro-environmental behaviour and circles around consumption. There are several ways of replacing unsustainable habits with sustainable ones discussed in this study. / <p>email: bratel@kth.se</p>

The following study presents the results from one focus group discussion and eight individual interviews investigating how sustainable investments impact climate change. The demand for sustainable investments is currently growing, but there is a lack of research conducted within the area. We therefore aim to fill an academic knowledge gap surrounding the understanding of sustainable investments. To achieve this, we to identified the concepts defining sustainable investment practices and simultaneously identified the predominant factors for investors when making them. To assess the practice characteristics, we compared it with traditional investments. The informants were investors and professionals with occupations connected to sustainable investments. Furthermore, the study has the theoretical frameworks of the ecological modernization theory and value-belief-norm theory for assessing and analyzing study results. The results and conclusion of the study were that there is no universal definition of sustainable investments, causing distrust and concerns regarding the practice. Therefore, definitive conclusion about what sustainable investments can achieve for the climate is challenging to assess. Informants' willingness to invest in sustainable investments was connected to their values and knowledge. Results show a knowledge gap between individual's understanding of investments climate impact due to lack of accessible information for some investors. Finally, regulations concerning sustainable investments came into force during the time of the study. / I uppsatsen presenterar vi resultaten från en fokusgrupp och åtta intervjuer där vi studerat hur hållbara investeringar påverkar klimatförändringarna. Efterfrågan på hållbara investeringar växer men för närvarande saknas det forskning inom området. Vi strävar därför efter att fylla ett akademiskt kunskapshål kring förståelsen om hållbara investeringar. För att uppnå det ville vi identifiera begreppen som definierar “hållbara investeringar” och hitta de avgörande faktorerna för investerare när de väljer att investera hållbart. För att bedöma hållbara investeringar jämförde vi dess egenskaper med traditionella investeringar. Informanterna var investerare och yrkesverksamma med yrken kopplade till hållbara investeringar, vidare bygger studien på teorierna om ekologisk modernisering och value-belief-norm theory. Resultaten och slutsatsen från studien visar att det inte finns någon universell definition av en hållbar investering, något som orsakar misstro och oro angående praxis. Det är därför svårt att dra en absolut slutsats om vad hållbara investeringar kan uppnå för klimatet. Informanternas vilja att investera i hållbara investeringar baserades på deras värderingar och kunskap. Det fanns även kunskapsluckor mellan individerna angående investeringarnas påverkan på klimatet på grund av brist på tillgänglig information för vissa investerare. Slutligen trädde regler om hållbara investeringar i kraft under studietiden.

Purpose – The purpose of this study is to analyze the relationship between personal norms and pro environmental intentions of youth travelers in Sweden including the intention to involve in sustainable purchasing behaviors while travelling (IISPB), intention to involve in recycling activities while travelling (IIRA) and intention to preserve natural and local resources while travelling (IPNLR). Also the study aims to test the moderating impact that the environmental awareness and ascribed responsibility have on the relationship between personal norms and pro environmental intentions considered. Design/Methodology/Approach- The study distributed an online questionnaire among university students in Sweden employing non probability sampling methods of volunteering sampling and snowball sampling methods. Answers of 293 completed questionnaires were subjected to the analysis, employing structural equation modelling, muli group structural equation modelling. Findings – The results indicated positive and substantial relationships between personal norms and each pro environmental intention considered in the study (IISPB, IIRA &amp; IPNLR). Both environmental awareness and ascribed responsibility could not be tested for its moderating influence on the relationship between personal norms and each pro environmental intention due to the existence of metric variance in the measurements. Practical Contribution –Considering the highly influential impact of personal norms on pro environmental intentions, the study proposes the destination marketing organizations across Sweden to address the moral obligations of young travellers to ensure environmentally friendly behaviors within their destinations. The study proposes to do this via implementing advertising and awareness campaigns, devised to activate the personal norms of young tourists. Value/Originality- This study contributes to the existing gap in tourism literature regarding the application of Norm Activation Model as a moderator model in pro environmental intentions of young travellers in Sweden.

Holiday air travel behaviors are nowadays a significant issue in relation to climate change and sustainable tourism. Indeed, transportation, and especially air transportation, have a significant role in climate change. Hence, it is important that the tourism industry includes the transportation sector when developing solutions for sustainable tourism. As students are the future main target group of this industry, it is important to understand the reasons behind their choices. Until now, travel behaviors have been explained using single and specific theories, which did not include many factors explaining holiday air travel decisions. In this study, this concern is addressed by combining two theories in relation to behavior formation - the theory of planned behavior and the value-belief-norm theory - in order to understand all motivations and barriers behind students’ holiday air travel behaviors. The analysis of the findings shows that many internal and external factors affect students decisions in regards to flying during holidays, including values, beliefs, social and personal norms, as well as accessibility, country of origin, price, time, distance, and social influence. However, the analysis of the results also demonstrates two gaps between attitudes and behaviors within the student community, which link to the cognitive dissonance theory: an awareness-attitude behavior gap and a contextual gap. The paper argues that while the theory of planned behavior and the value-belief-norm theory can be used simultaneously in order to analyze decisions regarding holiday air transportation, they are not sufficient as these two gaps emerged. The study concludes suggesting destination developers and national governments to take into account the present factors behind students’ decisions in order to develop sustainable destinations.