This thesis investigates how Swedish advertising professionals experience their work in the digital age. Findings from semi-structured qualitative interviews conducted with 15 people are organized using the concept of “media logic” re-interpreted by Mark Deuze, which covers four aspects of media work: institution, technology, organization and culture. The institution feature covers three developments occurring at the industry level, which are concentration, fragmentation and convergence. How these trends determine the way advertising professionals work is the main topic of this section. The findings show that especially due to extensive pressures from shifts of globalization and digitalization in recent years, an ongoing power struggle is taking place in all three institutional trends. The second feature is technology, in which the focus is to understand how technology shapes the way professionals interact with consumers. Interviewees were well aware of the increasing need to construct an interactive and participatory environment for brands and consumers. However, one should not be naïve and celebrate the powerful role of the consumers, nor assume that all advertising agencies are fully capable of harnessing digital technology. Organization is the third feature, where attention is paid to how professionals organize their projects and work styles. In advertising agencies, a major transformation was evident in the creative department where technologists who understand digital are becoming crucial assets next to art directors and copywriters. The last feature is culture, which examines how professionals perceive the cultures of production that influence the final advertising product. Many referred to positive aspects such as a flat and non- hierarchical culture promoting better collaboration. On the other hand, some interviewees indicated the misrepresentation of gender and ethnicity as problematic. These four features function to critically assess the challenges that lay ahead for Swedish advertising professionals in the digital age. / <p>Article manuscript 7,5 hp par of degree:<em> The rising need of technologists in the core creative team of advertising agencies</em></p>

Sverige är bland de länder som tar emot flest flyktingar, utav dessa utgör en del ensamkommande barn som vanligtvis varit med om hemska upplevelser och lider av olika hälsoproblem som tar sig både psykiska eller fysiska uttryck. Det är således viktigt att personal som arbetar med denna målgrupp kan förse dem med stöd och kunskap. Studien har undersökt personalens uppfattningar om arbetet på boenden med ensamkommande flyktingbarn är ur ett hälsofrämjande perspektiv. Teorierna KASAM med dess tre delkomponenter: meningsfullhet, begriplighet samt hanterbarhet och socialt stöd ligger som grund. I studien har en kvalitativ ansats tillämpats där fem personal på två boenden blivit intervjuade med en semistrukturerad metod. Resultatet visade att personalens synsätt på hälsofrämjande var olika för alla i personalen men grunderna densamma. Ett hälsofrämjande arbete genomfördes på boendena där personal arbetade med bland annat informationspridning, fysisk aktivitet och delaktighet. Underlättande faktorer på boendet var kommunikationen och det sociala samspelet med ungdomarna samt sina medarbetare. Kommunikationen var även ett hinder eftersom att språkbarriäerna kom emellan eller att tolk inte översatte korrekt. Slutsatserna i studien är att personalens synsätt på hälsofrämjande är lika i grunden, personalens arbetssätt är hälsofrämjande och det finns både underlättande samt försvårande faktorer i det hälsofrämjande arbetet. / Sweden is among the countries that is receiving the most refugees, a part of these are unaccompanied children who usually been through terrible experiences and are suffering from various health problems that is displayed both mentally and physically. It is therefore important that staff working with this target group can provide them with the support and knowledge. This study examined the staff´s perceptions of their work, with unaccompanied refugee children, as being conducted from a from a health promotion perspective. The theories SOC, which has three subcomponents: meaningfulness, comprehensibility and manageability and social support are the foundation. The study has applied a qualitative approach where five staff’s on two accommodation were interviewed using a semi-structured approach. The results showed that the approach of a health promotion perspective was different for all the staff however the basics where the same. Health promotion were conducted on both accommodations where the staff worked among other things with the dissemination of information, physical activity and with participation. Facilitators at the accommodation was communication and social interaction with the young people and the workers. Communication was also a major obstacle since the language barrier came between or the interpreter did not translate correctly. The conclusions of the study is that the staff's approach to health promotion is equal fundamentally, the staff's approach are health promoting and there are both facilitating and aggravating factors in the health promotion work.

Student governance has been in existence as an integral part of higher education almost since the founding of the first college in colonial America. However, little is understood about the lived experience of students involved in student governance, and specifically those who participate in leadership positions within student government organizations such as the student government president. Therefore, the primary purposes of this study are to highlight experiences of students who served as presidents of a liberal arts college’s student government association and to examine the meanings these individuals construct out of their leadership experiences. This study employed qualitative methods, which included in-depth, open-ended, semi-structured interviews and journaling. The sample was made up of six students who served as student government association presidents at a small, private, liberal-arts college. From the data derived through the interview and journaling processes, an overall picture of the experiences of the participants and the meanings that the participants construct of their experiences was drawn. Based on the results, several themes regarding the participants’ experiences as student government presidents emerged from the data, which include: positive and negative facets of their presidencies, stress as a substantial element during their time in office, dissimilar experiences of women and minority students, varied experiences regarding relationships and conflicts with members of the campus community, the multiple roles required of a student government president, and personal approaches to leadership that a student government president must possess and hone. Conclusions based on the data were included and implications for student affairs practitioners were discussed as well as recommendations for further study were made.

Background: Within Primary Dental Care (PDC), there is variation in dentists’ views about who should be treated in general dental practices and who should be referred to community dental services (CDSs), creating confusion about where patients can access dental care. Aims: This research aimed to explore the meanings which general dental practitioners (GDPs) and community dentists in England ascribe to their roles. It focused on why they make, accept or decline patient referrals within PDC. Methods: I conducted a configurative systematic review of literature about referrals within PDC in the UK. Data were synthesised using Critical Interpretive Synthesis. I interviewed ten GDPs and twelve community dentists working in England, covering topics informed by the systematic review. Transcripts were analysed using thematic analysis. Findings: Synthesising the literature showed that referral decisions were influenced by non-clinical factors including policies, financial contracts and dentists’ perceptions and values. Authors rarely reported directly from the perspective of primary care dentists. The interview study findings showed that the business of dentistry defined GDPs’ roles. Obscure rules and complex care systems underpinned community dentists’ roles. Participants depicted vulnerable people within ‘no man’s land’, situated between GDPs and community dentists. Vulnerable people included frail, older people, anxious and socially excluded adults, and children with high levels of disease. I identified three typologies of dentists. ‘Entrepreneurs’ felt no allegiance to the NHS and no obligation to treat vulnerable patients. ‘Altruistic carers’ cared for complex, deserving patients, rather than vulnerable patients. ‘Pragmatic carers’ accommodated some vulnerable patients but felt constrained from doing so by structural barriers. Conclusions: This study adds to our understanding of why dentists make, accept or decline referrals within PDC in England. It suggests that failure to resolve structural barriers or to consider dentists’ values will hinder attempts to reduce inequalities in access to PDC in England.

Bakgrund: Aktuell forskning lyfter kostens betydelse för tillfrisknande vid kolorektal cancersjukdom och föreslår kostbehandling som ett kompletterande behandlingsalternativ. Trots detta finns osäkerhet hos både patienter och sjuksköterskor om egenvårdsråd gällande kost vid utskrivning från kirurgisk vårdavdelning. Syfte: Syftet var att, från ett sjuksköterskeperspektiv, beskriva vilka egenvårdsråd om kost patienter som behandlas för kolorektal cancersjukdom efterfrågar och får inför utskrivning från kirurgisk vårdavdelning. Ett annat syfte var att beskriva vilken kunskap sjuksköterskor har för att ge egenvårdsråd om kost. Metodbeskrivning: En deskriptiv kvalitativ intervjustudie med semistrukturerade intervjuer med sjuksköterskor (n=11) på kirurgisk vårdavdelning genomfördes. Konventionell innehållsanalys användes vid dataanalys. Huvudresultat: En vanligt förekommande fråga från patienter med kolorektal cancersjukdom var om något i kosten bör uteslutas relaterat till diagnos. Patienterna rekommenderades att återgå till normal kosthållning och uppmanades att anpassa intaget efter tarmfunktion. Sjuksköterskornas rekommendationer baserades ofta på vilka frågor patienterna själva ställde. Gällande sjuksköterskors kunskap om egenvårdsråd om kost beskriver sjuksköterskorna ett ökat kunskapsbehov. Sjuksköterskorna hänvisade till andra professioner vid kostrådgivning samt en avsaknad av rutin för kostrådgivning framkom. Slutsats: Vaga och generella egenvårdsråd om kost till patienter med kolorektal cancersjukdom har identifierats. Sjuksköterskor tenderar att lämna över ansvar om kostråd till andra professioner och rutinerna för hur egenvårdsråd om kost skall ges är oklara, vilket bidrar till att en evidensbaserad kirurgisk omvårdnad inte uppnås. Ett angeläget behov finns således för rutinutveckling och förbättrad kunskap i ämnet hos sjuksköterskor, för att säkerställa att patienter får ta del av viktig information för tillfrisknande och att förutsättningar för en god egenvård skapas. / Background: The importance of a nutritional diet in the recovery of patients with colorectal cancer disease is acknowledged in current research, with nutritional therapies recommended as a complementary treatment option. Despite this, it has been recognized that many nurses and patients experiencing uncertainty regarding evidence based dietary advice at the point of discharge from the surgical departments. Aim: Firstly, it sets out to describe, from a nurse perspective, what dietary advice patients with colorectal cancer asks for and receives at the point of discharge from the surgical care department. Secondly it aims to describe what knowledge nurses possess in providing dietary advice. Method: A descriptive qualitative interview study was conducted, involving semi-structured interviews with nurses within a surgical care department (n=11). Conventional content analysis was used in data analysis. Results: A common question from patients was if something should be excluded in their diet following their diagnosis. Patients were advised to return to their normal diets and were encouraged to adjust their food intake in accordance with their intestinal function. Recommendations given by nurses were often led by the questions asked by the patients themselves. The nurses described a need for increased knowledge and education to sufficiently advice patients in the effective dietary self-management following discharge. Nurses referred to other professions in dietary advice and a lack of routine for dietary advice emerged. Conclusion: Discharge dietary self-management advise for patients with colorectal cancer disease has been identified as vague and impersonal. It has been suggested that nurses are prone to delegate the responsibility for dietary advices to other professions. This is further complicated by no current clear guidance on what constitutes effective dietary self-management, thus hindering evidence-based practice. Subsequently, there is an urgent need for further developed protocols and improved knowledge among nurses to ensure optimal dietary self-management for patients with a view to increase effective recovery and general wellbeing.

Bakgrund: Typ 2-diabetes är ett växande folkhälsoproblem. Trots detta finns det få studier som undersöker hur personer upplever det att få denna diagnos, hur de hanterar nödvändiga livsstilsförändringar samt hur stödet från diabetessjuksköterskan upplevs. Syfte: Att beskriva individers upplevelser och erfarenheter av att diagnostiseras med typ 2-diabetes samt hur de upplever stödet från diabetessjuksköterskan på vårdcentralen den första tiden efter diagnos. Metod: Kvalitativ intervjustudie med semistrukturerade frågor. Nio deltagare inkluderades med bekvämlighetsurval. Intervjuerna analyserades med både manifest och latent innehållsanalys enligt Graneheim och Lundmans metod. Resultat: Analysen från intervjuerna resulterade i två teman och sju subteman. Det första temat var Upplevelser och känslor den första tiden efter en diabetesdiagnos med följande subteman: Upplevelser vid diagnostillfället, Upplevelser och känslor av att leva med diabetes samt Hantering av vardagslivet. Det andra temat var Upplevelser och erfarenheter av diabetesvården med tillhörande subteman: Upplevelser av stöd från diabetessjuksköterskan, Multiprofessionellt team, Förbättringsområden och Hälsolitteracitet. Slutsats: Upplevelsen av att få diagnosen typ 2-diabetes kunde komma chockartat eller som en lättnad att det inte var värre. Trots att kunskapen fanns om nödvändiga livsstilsförändringar så var det svårt att få till hållbara strategier och lösningar i vardagen. Stödet från diabetessjuksköterskan var viktigt och kunde påverka hur motiverade deltagarna var att införa hälsosamma rutiner i sitt liv. / Background: Type 2 diabetes is a growing public health problem. Despite this, there are few studies exploring how people react to this diagnosis, how they deal with the necessary lifestyle changes and what they think about the support offered by the diabetes nurse. Aim: To describe individuals’ perceptions and experiences of being diagnosed with type 2 diabetes as well as their impressions of the support offered by the diabetes nurse at the primary health center during the initial period after the diagnosis. Methods: Qualitative interview study with semi structured questions. Nine participants were selected through convenience sampling. The interviews were analysed through both manifest and latent content analysis in accordance with the Graneheim and Lundman method. Results: The analysis of the interviews resulted in two themes and seven subthemes. The first theme concerns Perceptions and emotions during the initial period of a diabetes diagnosis with the following subthemes: Perceptions at the time of diagnosis, Views and emotions regarding life with diabetes and Handling of everyday life. The second theme concerns Views on and experiences of diabetes care with the following subthemes: Views on the support received from the diabetes nurse, Multi-professional team, Areas of improvement and Health literacy. Conclusion: The announcement of a type 2 diabetes diagnosis sometimes came as a chock and sometimes as a relief. Despite being aware of the necessary lifestyle changes, the interviewees had difficulties applying sustainable strategies and solutions in their daily lives. Support from the diabetes nurse was important and could influence the participants’ commitment to introducing healthy habits into their lives.

Aim: The aim of this study is to investigate factors that people with a past addiction problem expressed have promoted their recovery process. Method: This qualitative study is based on an inductive approach using the theory of sense of self. Data was collected through four [4] semi-structured interviews, a narrative based technique that focus on stories in a whole. The interviews were analysed using thematic analysis. Results: The thematic analysis resulted in three main themes; to be attractive, a new context and community, people and events that made an impression. Conclusion: The importance of gaining access to a new context, a context that contributed with alternative ways of life. A context where individuals can reflect themselves in other people's experiences with it a better or a more positive understanding of themselves and their situation. And that the recovery process from an overall perspective, shows the importance of meeting the many needs of the client.

The aim of this study is to contribute to a deeper understanding of the underrepresentation of women working as sports journalists at local newspapers in Sweden. This study also aims to investigate how the Swedish Union of Journalists works to improve gender equality for female sports journalists. A qualitative semi-structured interview method is used to fulfill the aims of the study. The theoretical framework used are Kanter's theory of tokenism and Altheide and Snow's theory of media logic. The results shows that sports journalism faces a number of challenges in the work for gender equality, such as an excluding masculine culture, harassments in the field, difficulty of finding women to recruit and a need to prioritize more women in sports media to make women a more natural part of sports. The Swedish Union of Journalists mainly educates, provides equality projects and support female sport journalists regarding unequal conditions.

Inledning: Funktionella anfall, anfall som inte är epilepsi utan tros ha en psykologisk orsak, kan mötas av oförståelse också inom sjukvården. För att förstå detta tillstånd behöver man en processinriktad biopsykosocial sjukdomsmodell där patientens egen sjukdomsförståelse är en viktig del. Frågeställningar: Hur upplever patienter med funktionella anfall sin sjukdom?Hur förstår patienter med funktionella anfall sin sjukdom? Metod: Fem fenomenologiska halvstrukturerade intervjuer har genomförts och med hjälp av tematisk analys kondenserats till fyra teman. Resultat: De fyra temana är upplevelsen av anfallen, egen förståelse av anfallen, konsekvenser av anfallen och vad hjälper mot anfallen. Stora skillnader framkommer i intervjupersonernas upplevelse och förståelse av sina anfall. Anfallen upplevs som en känsla av förändrad kontakt eller ingen kontakt mellan kropp och hjärna och de beskrivs både begränsa och berika livet. Sjukdomsförståelsen uttrycks i fysiologiska termer, i mer vaga psykologiska termer eller att det inte går att förstå. Det framkommer tveksamhet till om psykologisk behandling hjälper. Diskussion: Det diskuteras att de funktionella anfallen faktiskt går att förstå, ibland medvetet och ibland omedvetet som en försvarsmekanism enligt psykodynamisk modell. Korttids psykodynamisk terapi såsom ISTDP kan därför vara ett behandlingsalternativ när psykoedukation och KBT inte har varit tillräckligt. / Introduction: Functional seizures, seizures that are believed to have a psychological cause, may face misunderstanding also in health care. To understand this condition, one needs a process-oriented biopsychosocial model in which the patient's own experience of illness is an important part. Questions: How do patients with functional seizures experience their illness?How do patients with functional seizures understand their illness? Method: Five phenomenological semi-structured interviews have been conducted and condensed into four themes using thematic analysis. Results: The four themes are experience of the seizures, understanding of the seizures, consequences of the seizures and what helps against the seizures. Large differences emerge in the interviewees' experience and understanding of their seizures. The seizures are experienced as a feeling of altered contact or no contact between body and brain and they are described to both limit and enrich life. Understanding of illness is expressed in physiological terms, in more vague psychological terms or cannot be understood. There is some doubt as to whether psychological treatment will help. Discussion: It is discussed that the functional seizures can actually be understood, sometimes consciously and sometimes unconsciously as a defense mechanism according to the psychodynamic model. Therefore, short-term psychodynamic therapy such as ISTDP may be a treatment alternative when psychoeducation and CBT have not been sufficient.

Syftet med denna studie var att undersöka huruvida en tillitsbaserad styrning utgjorde enpåverkande faktor på förutsättningarna för att arbeta som en lärande organisation. För attundersöka detta användes kvalitativa semistrukturerade intervjuer. Urvalet begränsadestill offentlig sektor, där utgjorde Centrala Studiestödsnämnden ett intressant fall attstudera baserat på sitt tidigare arbete med tillitsbaserad styrning och att derasgeneraldirektör vid studiens utförande satt i Tillitsdelegationen. Utifrån erhållen empiriidentifierades ett stort antal beskrivningar av hur tidigare nämnda påverkanmanifesterades. De mest frekvent förekommande beskrivningarna var hur organisationensanställda själva fick ta ansvar för sitt lärande, genom att skapa lärtillfällen för sig själva,individuellt eller tillsammans med andra medarbetare, samt hur styrning genomförändrade direktiv skapade incitament för lärande. Således blir slutsatsen atttillitsbaserad styrning utgör en påverkande faktor på förutsättningarna för att arbeta somen lärande organisation. / The purpose of this study was to investigate whether a trust-based governance had animpact on the prerequisites for work as a learning organization. This was investigatedthrough qualitative semi-structured interviews. The sample group was limited to theSwedish National Board of Student Aid, based on the organizations prior work withtrust-based governance and the fact that the director general of the Swedish NationalBoard of Student Aid was a member of the Delegation for Trust-Based Public Managementwhen this study was performed. From the gathered data a large number of descriptionswas identified, detailing how the afore-mentioned impact manifested itself. The mostfrequently occurring descriptions was how the employees of the organization had to takeresponsibility for their own learning by creating learning opportunities for themselves,individually or together with co-workers, and how governance through directives createdincentive for learning. Thus, the conclusion is that a trust-based governance has an impacton the prerequisites for work as a learning organization. / <p>2020-06-26</p>