The purpose of this thesis is to use appropriate indicators to evaluate and compare the living standards in EU member states in terms of the financial situation. The thesis is focused mainly on juniors and seniors, describes key terminology related to this topic and highlights factors which influence standard of living directly related to wealth accessibility. Great focus of this thesis is also dedicated to seeking of relation between financial situation and migration of monitored age groups.

The aim of the dissertation is to evaluate marketing strategy of the brand Ceresit and its product line STOP Humidity (STOP Vlhkosti). The theoretical part defines fundamental concepts such as marketing and strategy, furthermore, it describes the steps of strategic marketing process. Also, the dissertation introduces Henkel, the brand Ceresit STOP Humidity and its product portfolio. The practical part involves internal and external analysis, however, it primarily focuses on the elements of marketing mix of the brand Ceresit STOP Humidity. As for methodology, particularly field research and content analysis are used throughout the study. Finally, SWOT analysis is employed to summarize key outcomes followed by author's recommendations resulting from the research.

Jag visade min då nya installation ”I wrote pen” för en klasskamrat som reagerade med en påminnelse om att jag har rätt att vara självsäker. Att jag borde vara försiktig med att ursäkta mina verk i och med att jag är kvinna. Jag sa att min inre konflikt var ett material och inte en ursäkt. Hon blev rädd att hon varit för hård. Jag fick dåligt samvete för att jag fick henne tro att hon varit för hård.

The thesis analyzes marketing communication of Contours fitness by using theoretical background. The aim of the thesis is theoretical description and analysis of communication tools. Based on situational analysis the thesis evaluates the effectivness of communication mix and suggest measures to its optimalization. The outcome of the thesis is theoretical description of communication mix of the company, newly established communication objectives and analysis of communication tools with emphasis on communication effectivness.

The aim of this Master's Thesis is the application of principles of strategic marketing planning for specific business plan. Marketing planning is described in the first part of this thesis based on literature sources. It is followed by a practical part, in which the principles of marketing planning are applied for a specific business plan. Result of this thesis is a comprehensive marketing plan covering all the important areas that are necessary for a start-up company. The market, which the company will enter, is characterized. Based on this information, objectives and strategic plans of the company are set. Segmentation of potential customers is determined and strategic and tactic tools are set. In the final part of this thesis an action plan and budget is drawn up. This thesis demonstrates that the business plan is feasible and the company has the potential to become a successful player in the market.

The main goal of the following diploma thesis is to analyse the marketing and communication strategy of Viola theatre and to suggest its future improvements. The thesis itself contains eight chapters, divided into theoretical and practical parts. First four theoretical chapters are devoted to marketing, marketing mix, situation analysis and marketing and commercial communications and strategies. Following chapters create the practical part of the thesis and contain information about Viola theatre, analysis of its marketing mix, evaluation of recent marketing and communication strategy and interpretation of field research results. Based on these analyses, the last chapter brings suggestions and recommendations for improvements in future marketing and communication strategy of Viola theatre.

This diploma thesis deals with a marketing strategy for the company PRAKAB PRAŽSKÁ KABELOVNA Ltd. and new products -- cables PRAFlaGuard SPF -- pair, PRAFlaGuard SPF -- XN and PRAFlaDur SP. The thesis is divided into three main chapters. The first chapter describes the theory of B2B marketing and shows main differences between B2B and B2C market. The second chapter presents the company PRAKAB PRAŽSKÁ KABELOVNA Ltd. -- history, structure, product portfolio and new cables. The third chapter deals with a marketing strategy and is divided into two subchapters -- Situation analysis and Marketing mix.

The diploma thesis analyses Sportovní a rekreační zařízení města Ostravy, s.r.o. from a marketing perspective. The main goal is to report on the status and trends of marketing activities of the company and suggest possible improvements. The theoretical part defines a general marketing and specifics of marketing in services. In the practical part, the situation analysis evaluated the macro environment and microenvironment and costumer focused marketing research was conducted. Then the status of existing marketing toolkit is analysed. The core of the thesis is to assemble marketing strategy regarding the facts that have been emerged from the situational analysis.

O objetivo desse estudo foi investigar o efeito de diferentes estruturas de prática no processo adaptativo de aprendizagem motora em função da validade ecológica da situação experimental. Participaram do estudo 104 crianças distribuídas em oito grupos experimentais (2 níveis de validade ecológica x 4 estruturas de prática). A tarefa foi rebater uma bola de tênis de mesa lançada por um equipamento ou pelo experimentador, com o objetivo de acertar um alvo localizado do lado oposto da mesa. O estudo envolveu duas fases: estabilização e adaptação. O desempenho foi analisado por meio da somatória e do coeficiente de variação dos pontos alcançados em blocos de dez tentativas. Os resultados mostraram que os efeitos das práticas constante, aleatória, constante-aleatória e aleatória-constante no processo adaptativo de aprendizagem motora foram similares em ambos os níveis de validade ecológica manipulados. Mas, diferente do verificado em situação de laboratório, a prática constante foi a estrutura menos efetiva no processo adaptativo de aprendizagem motora em ambas as situações experimentais / The aim of this study was to investigate the effect of different practice schedules in the adaptive process of motor learning in relation to the experimental situations ecological validity. 104 children participated distributed in eight experimental groups (2 levels of ecological validity x 4 practice schedules). The task was to hit a table tennis ball thrown by equipment or experimenter, aiming to hit a target located on the opposite side of the table. The study comprised two phases: stabilization and adaptation. Performance was analyzed through the summation and variation coefficient of the points reached in ten trial blocks. Results showed that the effects of constant, random, constant-random and random-constant practice on adaptive process of motor learning were similar for both levels of ecological validity. But, different from what was observed on laboratory situations, constant practice was the less effective on adaptive process of motor learning in both experimental situations

Handelsbranschen utgör en betydande del av den svenska arbetsmarknaden och har under senare år stått inför stora förändringar till följd av den växande näthandeln, något som kan tänkas ha förändrat situationen för säljare i fysiska butiker. För att undersöka hur anställda i detaljhandel upplever sin arbetssituation har kvalitativa intervjuer med personer från sport- och fritidsbutiker genomförts. Säljarnas arbetssituation förstås utifrån upplevelsen av vilka krav som ställs i arbetet, möjligheten att påverka arbetssituationen och vilket socialt stöd som ges, således tolkas säljarnas upplevelser med hjälp av Karaseks och Theorells krav-kontroll-stödmodell som kompletterats med en fördjupad del om stöd till lärande och utveckling. Det empiriska resultatet visar att kundbemötande och service upplevs vara det största och viktigaste kravet att leva upp till. Dessutom ställs kvantitativa krav på säljarna i form av att arbetsgruppen ska leva upp till dagliga försäljningsmål. Till följd av begränsade möjligheter att påverka arbetstidens förläggning och en vilja att spara in på personalresurser, kan perioder av hög arbetsbelastning leda till upplevelsen att inte hinna utföra arbetsuppgifterna på utsatt tid. Socialt stöd framstår som en viktig förutsättning som möjliggör att säljarna lyckas hantera kraven som ställs i arbetet och utökar möjligheten att själv påverka när och hur arbetet utförs. Särskilt avgörande är möjligheten att kunna lämna över arbetsuppgifter till sina kollegor, något som däremot förutsätter att enskilda säljare i arbetsgruppen har tillräcklig kunskap och kompetens för att kunna utföra arbetsuppgifter på olika avdelningar i butiken. Trots att kundbemötandet uppges vara det enskilt största kravet i yrket som butikssäljare, upplevs däremot varken tillräckligt fokus eller tillräckliga resurser läggas på att utveckla säljarna i just det avseendet. / The retail industry is a significant part of the Swedish labor market and has in recent years been facing major changes because of the growing ecommerce. Something that may have changed the situation for sellers in physical stores. To investigate how employees in retail industry experience their work situation, have qualitative interviews with people from sport shops been conducted. The sellers’ work situation is understood based on the experience of the demands placed on the worker, the possibility of influencing the work situation and what kind of social support is provided. The theoretical framework underpinning the experiences is Karsek’s and Theorell’s job demand-control-social support model, which is supplemented by an in-depth section on support for learning and development. The empirical result shows that costumer service is perceived to be the biggest and most important demand to live up to. In addition, quantitative demands are set for the sellers in the form of the working group living up to the daily sales goals. Due to limited opportunities to influence the organization of working hours and a willingness to save on human resources, periods of high workload can lead to the experience of not having to carry out their tasks on time. The social support facilitates the sellers’ ability to fulfill their tasks, manage the demands and extend the possibility to influence when and how the work is done. Particularly crucial is the possibility of handing over tasks to other colleagues, which, on the other hand, requires that individual employees in the working group have sufficient knowledge and competence to be able to perform tasks in different departments in the store. Although customer satisfaction is said to be the single largest recruitment in the profession as a store salesman, neither sufficient focus nor sufficient resources are devoted to developing salespeople in that regard particularly.