In 2016, the Japanese Council for Science, Technology and Innovation (CSTI) proposed a project about sustainable smart societies known as Society 5.0. Society 5.0 advocates the use of advances in computer science and software engineering such as internet of things, artificial intelligence, augmented and virtual reality, as a way of resolving societal issues such as reducing the number of deaths in everyday traffic, reducing the amount of greenhouse gas emissions, and so forth. In this thesis, we report on the planning, execution, and results of a systematic mapping study aiming at understanding the role of software engineering in Society 5.0. To this end, we focus on identifying the main software engineering technologies enabling Society 5.0 as well as the main software engineering open challenges hampering its realisation. Starting from an initial set of 829 peer-reviewed publications and by means of a rigorous selection process, we selected a final set of 58 primary studies, which we analysed following a meticulous data extraction, analysis, and synthesis process. The selected primary studies described a set of 13 software engineering technologies acting as enablers of Society 5.0. The application of these technologies comes with technical challenges. In this respect, the selected primary studies identified 9 software engineering open challenges hampering the realisation of Society 5.0.

Yes / Given the potential benefits such as time and location-based advertisements, the scope of interactivity and customisation through one-to-one target marketing, SMS-based (Short Messaging Service) advertisement, is now being considered as an important alternative marketing channel. This has raised a real challenge for marketers to harness the potential of this alternative channel by overcoming several limiting issues such as security, privacy, authenticity, and irritation of unknown senders. The main objective of this study is to identify and review relevant research issues faced by wireless marketing (particularly via SMS-based advertisement) as an aide to identify potential research gaps and for developing future guiding principles. The review and analysis of literature suggest that there is scope of undertaking further research on issues related to different cultures reflecting ubiquitous traits of mobile phone, SMS advertisement, market segmentation, location and time sensitive delivery, content and context of advertisement, language and appropriate delivery.

Information technologies and mobile telecommunications rapidly enter our personal and social life. Mobile phone is no longer luxury – it has become a necessity. Growing volumes of the mobile services has caused a need to expand the mobile service employment opportunities in the Internet portals. Today’s portals, created using the means, offered by software manufacturers, employ exclusively the mobile Internet service, thanks to which the users can see and manage the necessary information and process of the portal at any time and from anywhere. The problem is related with the fact that mobile Internet services are still expensive in Lithuania. Therefore one should look for cheaper ways to reach and manage portal information. In order to solve this problem one can consider the SMS and MMS message sending, suggested by mobile technologies. Basic aim of the work is to create an entertainment portal, rendering the user both various Internet entertainments (e.g. Internet acquaintances, games), and mobile entertainment (e.g. sending messages, logos, melodies, animations and games for mobile phone) as well as a wide range of mobile services to be used to obtain and to manage the portal information. In the work I describe: portal evolution, classification and creation measures („BroadVision Portal“, „IBM WebSphere Portal for Multiplatforms v5.x“, „Sun One Portal Server v6.0“, „Red Hat Enterprise Portal Server“, „Microsoft SharePoint® Portal Server 2003“, „ORACLE 9ias Portal“, „PHP:... [to full text]

Thesis (MBA (Business Management))--University of Stellenbosch, 2010. / ENGLISH ABSTRACT: The mobile phone has not only changed the way the world works today, but also changed the direction the world is moving toward. The mobile phone changed the face of communication and enabled more people to reach more other people than ever before. The big four banks in South Africa represent 83.5 per cent of the total asset value of all banks in South Africa. Traditionally, banking customers (or potential customers) could be reached through the current 2 786 branches, 19 451 ATMs and potentially 4.59 million internet users. There are 47.9 million mobile phone subscribers in South Africa – increasing the number of potential contact points by order of magnitude. The possibilities for banks utilising the mobile phone are endless, however online banking and offering banking services through a mobile phone is increasingly more subject to fraud attacks. Online banking and credit card fraud is still on the increase. Today, SMS is used to alert customer of movements on their bank account. This keeps the customer informed and enables them to notify their banks and prevent subsequent fraudulent transactions. SMS can be sent from one mobile phone to another (P2P) or from a computer system to a mobile phone (A2P). In 2007, 2 trillion SMS's were sent worldwide and was responsible for 75 to 80 per cent of all mobile phone revenues. South Africa sent 34 billion A2P SMS in 2009 of which 29 per cent were sent as transactional SMS by the top three banks in South Africa. SMS-based transactional alerts are SMS sent each time a change occurs in a bank account, for example, when your credit card is used then you will get an SMS on your mobile phone. Each bank makes different functionalities available. Absa reported 2 million customers receiving SMS alerts in 2008. FNB reported 67 million transactional SMS per month in 2009. The core advantages for using transactional SMS are the cost, reliability and ubiquity. Research was conducted among five of the six largest banks. Data revealed that banks send between 16 million and 69.4 million SMS per month and have approximately between 4.5 and 5.1 million customers using this service. The impact was tested through personal interviews. The two common factors were fraud reduction and customer retention. The two key challenges the banks identified are: i) Capacity/throughput with the mobile network operators; and ii) Getting internal systems and processes defined and working together for the alerts. The advantages identified are competitive positioning, customer interaction, empowerment of people and revenue. Key findings of the research were: SMS-based transactional alerts offer strategic importance; Any system is as good as it is being utilised; Security controls are extremely complex; SMS capacity is a common challenge and big risk; Internal processes cause the most complexity; Return on investment is not adequately measured; Transactional alerts is a potential revenue stream; There is no interaction between the bank and the customer; SMS in South Africa create high dependencies; SMS-based transactional alerts are successful.

自發展塑膠貨幣以來，信用卡的詐欺、盜刷，向來是造成發卡銀行重大損失的風險之一，不僅是當前社會的地下經濟犯罪問題，同時在全球化的過程中，盜刷集團也逐漸發展出跨國分工的犯罪模式，各國發卡銀行在防制信用卡詐欺的策略上，不得不隨之求新求變，以因應盜刷集團詭譎多變的犯罪手法。 在管理詐騙生命週期理論中，偵測是其中極為重要的環節。本篇研究，即是針對如何提升發卡銀行的信用卡詐欺交易偵測效率進行相關研究，藉由相關文獻探討及實務經驗，以歷史資料分析方式，找出影響信用卡詐欺交易偵測效率之因素，來檢視詐欺風險管控措施的成效，同時提供建議，希望找出信用卡詐欺風險偵測之最佳化模式，俾以提升發卡銀行信用卡詐欺交易偵測效率。 本篇研究結果，首先證實在符合筆者所提出的效益/成本的模式下，發送交易警示簡訊，有助於偽卡偵測效率的提升。再者，偵測人員的資歷越深，其偵測效率越高。最後，銀行詐欺交易資訊的交流越密集，越有助於「側錄盜刷」類的詐欺交易偵測效率。 本研究目的除了提出建議以協助銀行減少損失外，盼能藉以喚起社會各界對信用卡詐欺問題之重視，期能遏止當前社會，乃至於國際間信用卡詐欺問題。 / The fraud of credit card usage has caused significant losses in worldwide issuing banks. The fraud syndicates have developed cross-boarder fraudulent activities along with global patners, which not only impacts worldwide economy, but also challenges the strategies initiated by all issuers. Due to the sophistication of the credit card process, experienced people and informative message are required elements to optimize the fraud detection process. The study attempts to analyze those major factors effecting credit card fraud detection process by adapting empirical analysis method on two real cases. Major findings are: 1) under a careful cost and benefit calculation, the more the SMS message sending, the higher the fraud detection rate, 2) the more the experience of detectors, the more effective the performance of the detection, and 3) the more the information shared across issuing banks, the higher the detection rate achieved for fraud skimming. In addition to the optimization of current fraud detection operation, the study is planned to draw public's attention on the serious credit card fraud issue. It is hoped that the attack level of credit card fraud could be mitigated effectively by taking recommendations made by this study.

Smith-Magenis Syndrome (SMS; OMIM #182290) is a multiple congenital abnormality and intellectual disability (ID) disorder caused by either an interstitial deletion of the 17p11.2 region containing the retinoic acid induced-1 (RAI1) gene or a mutation of the RAI1 gene. Individuals diagnosed with SMS typically present characteristics such as ID, self-injurious behavior, sleep disturbance, ocular and otolaryngological abnormalities, craniofacial and skeletal abnormalities, neurological and behavioral abnormalities, as well as other systemic defects and manifestations. Previous work by Vyas in 2009 showed temporal expression of rai1 in zebrafish embryos as early as 9 hpf. We hypothesize that there is maternal rai1 expression as early as zero hours post fertilization in wild type embryos. Using end-point PCR, we found that in fact there is maternal rai1 expression is detectable as early as 2 hours post fertilization (hpf) in wild type zebrafish embryos. Furthermore, we quantified rai1 expression using qPCR and found that rai1 expression declines significantly after 6 hpf. We hypothesize that a down regulation of rai1 or loss of rai1 will lead to morphological phenotypes, especially if that loss of rai1 function occurs during the earliest stages of zebrafish embryogenesis. Using a rai1morpholino oligonucleotide (MO), we found a loss of rai1 expression did not induce a morphological phenotype in in wild type embryos; furthermore, we also found that a loss of maternal rai1 expression did not induce a morphological phenotype as well. Utilizing a mutant rai1 zebrafish line, we found that both rai1 +/fh370 progeny nor rai1 fh370/fh370 progeny exhibited a morphological phenotype and that downstream targets such as bdnf were not affected by a reduction or complete loss of rai1. Prior research has shown that retinoic acid (RA) can induce rai1 expression. We hypothesize that RA can induce expression of rai1 during zebrafish embryogenesis. Using wild type fish and a rai1 in situ hybridization probe, we found that RA treatment at 25 hpf induced expression of rai1. The construction of a rai1 overexpression vector used for overexpression studies was started. Further development of GFP expression vector and zebrafish rai1 antibody are needed to determine if the morpholino is reducing rai1 protein expression.

Title Ways to influence amateur s athletes postural stability Objectives The aim of this study is to describe the selected parameters of body composition and postural stability of the amateur s athletes (floorball players) group and to assess the efficiency of short-term intervention exercise based on senzomotor stimulation, acral coactivation therapy and plyometrics. Methods This work is a descriptive work, one part of it is the intervention. Two groups of amateur s athletes (floorball players) were examined during the study - intervention group(n = 16, average height = 178,23 cm (std 7,18), average weight = 80,04 (std 11,53), average age = 25,15 years (std3,31 )) and control group(n = 8, ave- rage height = 181,48 cm (std 5,59), average weight = 82,29 kg (std 11,20), average age = 27,07 let (2,68)). Each participant underwent the entrance measurement both on Footscan to evaluate the level of postural stability by selected parameters and on InBody 3.0 a Tanita to evaluate the level of body composition by selected parame- ters. Then the intervention group took part in the intervention exercise. After the six week intervention period underwent both groups the second measurement. The results of both measurements were evaluated, compared and statistically analyzed. Results The results showed great...

Detta arbete behandlar mobilpositionering och relaterade tjänster, så kallade location-based services. Syftet med arbetet är att undersöka hur mobilpositionering kommer att utvecklas i takt med att nya mobilsystem tillåter mer avancerade mobila tjänster. En applikation, Finder Client har utvecklats för att kunna visa vänners positioner på en handdators karta. Kartorna som används finns i färdiga ruttplaneringsprodukter som installeras på handdatorn. Positioneringen sker via en GSM-telefon och SMS. Syftet är även att visa att man kan spara data på handdatorn för att göra intelligentare applikationer. Utvecklingen har gjorts i OPL för en Psion 5mx handdator. OPL är inbyggt i Psion och liknar språk som Pascal och Basic. Slutsatsen är att det går bra att utveckla en Finder klient för handdatorer men det vore mer användarvänligt att utveckla den för en kombinerad handator och mobiltelefon, en så kallad Smart Phone. Man kan också tänka sig att GSM-positionering blir en del av ett ruttplaneringsprogram precis som GPS-positionering är idag. En marknadsundersökning har utförts i examensarbetet. Det kan konstateras att en kombination av GSM- och GPS-positionering kommer troligen att vara lyckosammast i framtiden. De drivande krafterna inom mobilpositionering är den amerikanska statens påbud att alla mobiltelefoner ska kunna positioneras vid alarmsamtal (E911) samt att mobiltelefonoperatörerna ser tjänsterna som en ny potentiell inkomstkälla. Det är mycket svårt att säga vilka tjänster som kommer att bli populära i framtiden. Lösningar som riktar sig till ungdomar, underhållningsbranchen och mot att navigera/spåra fordon ser dock mycket intressanta ut. Det är troligt att positionering kommer att utgöra en liten del i många framtida mobila tjänster. ABSTRACT This work deals with the aspects of location-based services. The aim is to investigate how mobile positioning is going to develop in relation to the fact that new mobile system allows more advanced mobile services. An application, an enhanced Finder Client is developed. It uses maps to display friends’ positions on a handheld computer (PDA). The maps are off-the-shelf route planning products that are installed on the PDA. The positioning is made using a GSM mobile phone and SMS as a means for communication. The aim is also to show that it is possible to store large amounts of data on the PDA to make more intelligent applications. The development is performed in OPL on a Psion 5mx handheld computer. OPL is Psion’s built-in programming language, quite similar to languages like Pascal and Basic. The conclusion is that it is possible to develop a Finder Client for handheld computers but it would be more user-friendly to develop the client on a combined mobile phone and a PDA: a Smart Phone. It can also be possible to incorporate GSM positioning into the map software just as GPS positioning is a part of them today. A market overview has also been performed. The conclusion is that a combination of GSM and GPS positioning is probably the most successful solution for the future. The driving force is the Federal Communications Commissions, FCCs E911 decree, which regulates that all emergency calls from a mobile phone must be able to be positioned. Another aspect is that the mobile operators consider location-based services to be a new source for income. It is difficult to estimate which solutions that are going to be popular in the future. Services focusing on the youth, entertainment and vehicle navigation/tracking seems however to be the most interesting. It is likely to believe that mobile positioning is going to be a small part in many mobile services in the future. / Validerat; 20101217 (root)

Denna studie undersöker digital-marknadsförings inverkan i skapandet av konsumentbaserat varumärkeskapital (KBVK) hos klädföretag. I synnerhet fokuserar studien på att undersöka hur konsumenters attityder till reklam, dess frekvens och grad av personalisering påverkar KBVK och dess dimensioner. Studien prövar även hur konsumenters attityd till att motta reklam via SMS, E-mail och internet påverkar dimensionerna. Baserat på en enkätundersökning på 99 konsumenter, som samtliga var Uppsalastudenter, visade studien att konsumenters attityder till reklam har en stark påverkan på varumärkeskapitalets dimensioner. Slutsatserna var således att konsumenters attityder till reklam liksom frekvent och personaliserad reklam bidrog till att stärka KBVK. Vidare visade resultatet att användning av E-mail som reklamkanal bidrog till att positivt öka varumärkeskapitalets dimensioner, och därmed i förlängningen varumärkeskapital. Ingen slutsats kunde dras om huruvida SMS och internet som reklamkanal kan bidra till att öka varumärkeskapitalet. Studien ger implikationer för hur företag kan optimera byggandet av varumärkeskapital och generera ett ökat värde för konsument och företag genom att ta hänsyn till de marknadsföringsåtgärder som påverkar varumärkeskapitalets dimensioner.

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