The advent of social media enabled sexual minorities, as LGBTQ+ people, to find a community online. However, it can be difficult for transgender people to express their gender identity without risking a form of social injustice, as transgender people are not included in the prevailing gender binary. This thesis explores how transgender people present gender on the hashtag #TransIsBeautfiul on Instagram and to what extent to what extent can a form of ‘passing’ be seen in how transgender people adhere to expressing societal gender norms. Goffman’s (1979) theory on gender display is adapted as a main framework to analyse 346 posts with a qualitative content analysis. The theories of gender display (1979) and self-presentation (1956) by Goffman and the concept of passing by Serano (2007) are also employed for a deeper understanding of the social construction of gender. Findings show a great diversity of gender self-presentations. Transgender people tend to express their masculinity and femininity in an exaggerated way, by emphasizing certain masculine and feminine aspects according to societal gender norms and therefore ‘pass’ as a ‘natural’ member of the gender binary. In complete contrast, there are also transgender people who challenge the gender binary by expressing themselves as non-binary. They represent themselves within and outside the gender binary by mixing and minimizing feminine and masculine aspects. These results show that for transgender people there are two ways of coping with societal gender norms and put the gender binary model into question.

Syftet med denna studie var att bidra till ökad kunskap om människors självuppfattningargenom konsumtionen av Tinder och för att uppnå detta har unga människors erfarenheter ochföreställningar om Tinder analyserats. Uppsatsen har en induktiv ansats och ett kvalitativttillvägagångssätt. Materialet samlades in genom semistrukturerade intervjuer och för attkomplettera detta genomfördes även netnografiska intervjuer. Från empirin skapades entematisering utifrån informanternas utsagor och tre huvudteman arbetades fram. Det förstahuvudtemat behandlade Tinders olika konsumtionsområden, Konsumera Tinder, som är avvikt i analysen framförallt genom sin förklaringsfaktor till de två efterkommande teman;Tinder - dejting eller hook-up samt Tinder och självet. Det empiriska materialet analyseradesutifrån socialpsykologiska teorier om självet och konsumtion. I uppsatsen finns ett flertalspänningsfält som framkom under intervjuerna och däribland finns spänningsfältet huruvidaTinder är en dejting eller en hook-up app. Detta tema studerades utifrån flera underteman föratt slutligen leda fram till att konsumtionen av Tinder har en inverkan i unga människorssjälvuppfattning. I studien framkom att ett antal olika sätt unga människor konsumerar Tinderpå och beroende på hur Tinder konsumeras kommer skilda självuppfattningar till uttryck.Vidare redogör studien för att unga människor konstruerar en förskönad presentation av sigsjälva på Tinder och det framkom en medvetenhet om att denna presentation inte stämmermed verkligheten. Unga vuxna förskönar sina presentationer i förhoppningen om att uppnåfler matchningar och med detta beteende visade det sig följa en objektifiering där andraanvändare snarare sågs som ett objekt än en person. / The purpose of this study was to contribute to increased knowledge of individuals selfperceptionsthrough the consumption of Tinder. To fulfill the purpose, young individualsexperiences and beliefs about Tinder have been analyzed. The thesis has an inductive and aqualitative approach.The empirical material was collected through semi-structured interviews,and in addition to this, netnographic interviews were conducted. From the empirical work, athematicization was created based on the statements of the informants and three main themeswere devised. The first main theme approached Tinder's different consumption areas,Consuming Tinder, which is important in the analysis, primarily through its explanation factorfor the two following themes; Tinder - dating or hook-up as well as Tinder and self. Theempirical material was analyzed based on social psychological theories of self andconsumption. The thesis contains a number of topics that emerged during the interviews,including the tension whether Tinder is a dating or a hook-up app. This theme was studied onthe basis of several subtitles to ultimately conclude that the consumption of Tinder is havingan impact on young people's self-perception. The study found a number of different waysyoung people consume Tinder and, depending on how Tinder is consumed, differentiate selfperceptionsto expression. Furthermore, the thesis conclude that young people construct aaltered presentation of themselves on Tinder, and there is an awareness that this presentationis not true to reality. Young adults alter their presentations in the hope of achieving morematches, and with this behavior, it appeared to follow an objectification where other userswere more viewed as an object than a person.The thesis is written in Swedish.

This diploma thesis is concerned with the problematic of the links between self-presentation on social networks (SNS) and female beauty ideal. The thesis defines the beauty ideal as social construct, because every culture has its own beauty ideal and every period held its own standards on what is considered as beutiful. The thesis is also based on assumption that definitions of beauty are multidimensional and is focused on several beauty ideals. The aim of the thesis is to evaluate ways of self-presentation of women on social networks in the context of ideal of beauty. The research is based on the analysis of profile pictures on social networks and is also based on qualitative method of grounded theory. The final results show that the dominant way of visual self-presentation is represented by selfies. But the research has also shown that in each group there is a minority group of women who present themselves in accordance with the chosen ideal of beauty. Differences are described at the end of the thesis.

Cette thèse se donne pour ambition la compréhension des mécanismes autoprésentationnels et plus particulièrement ceux liés à l‟expression de la désirabilité sociale en tant que stratégie de présentation de soi, mis en place en fonction du format de passation (i.e. papier/crayon vs. informatisé). Le format de passation informatisé est, en effet, susceptible d‟affecter la manière dont les individus s‟autoprésentent en participant à une perception spécifique du contexte de passation : celui-ci serait perçu comme plus anonymant que le format de passation traditionnel (Kiesler et Sproull, 1986). Alors que la plupart des études ont choisi d‟aborder la question de l‟équivalence des formats de passation traditionnels versus informatisés d‟un point de vue psychométrique, nous tenterons d‟y répondre en interrogeant tant des facteurs dispositionnels tels que l‟attitude envers l‟informatique (expérimentations 1, 2 et 5) que contextuels comme, par exemple, l‟anonymat (expérimentations 3,4 et 5). Deux études se focaliseront sur l‟usage des formats traditionnels et informatisés (expérimentations 5 et 6). Au sein de ce programme de recherche, nous distinguerons également les formats de passation les plus traditionnels (i.e. papier/crayon) des plus récents (i.e. formats offline et online). De manière générale, les résultats valident l‟intérêt d‟une approche psychosociale de l‟équivalence des formats de passation traditionnels versus informatisés. Indépendamment du format de passation auquel les individus sont confrontés (i.e. traditionnel, offline ou online), les stratégies d‟autoprésentation sont influencées par la manière dont les individus perçoivent la situation de passation. / The purpose of this thesis is to understand self-presentation processes and, in particular, the expression of social desirability depending on presentation paper-and-pencil versus computer-based test. Computer-based tests could affect the way respondents express self-presentation because this specific context may be perceived as more impersonal than a paper-and-pencil test (Kiesler et Sproull, 1986). While most studies choose to approach the question of the equivalence of traditional versus computer-based test through a psychometric view, we answer this problematic by questioning dispositional variables such as computer attitude (experimentations 1, 2 and 5) and contextual variables such as anonymity (experimentations 3, 4 and 5). Participants‟ use of these test formats is also studied (experimentations 5 and 6). Within this research program, we distinguish the most traditional (i.e. paper-and-pencil) from the most recent (i.e. offline and online) administration mode. The results validate the interest of a psychosocial approach for the field of equivalence of traditional versus computer-based tests. Regardless of the test version itself (i.e. paper-and-pencil, offline or online), self-presentation strategies depends of individuals‟ perception of the testing context.

The purpose of the project was to develop a training course for the city of San Bernardino Employment Development Department [EDD] to introduce job seekers to the primary marketing skills necessary for obtaining gainful employment.

The research conducted in The Bubble That Burst – Isabella Löwengrip’s Crisis Communication Through Blog Posts aims to answer how Isabella Löwengrip attempted to save both her and her companies images during a crisis in the fall of 2019. Benoit’s Image Repair Theory and Goffman’s Self-Presentation Theory were combined to create the framework of this study. The material studied were blog posts uploaded onto her personal blog that mainly concerned the crisis during the months of October and November 2019. To demonstrate how the crisis evolved, additional material was added from February 2020. A textual rhetorical analysis method was used to investigate how Löwengrip aimed to persuade the blog’s readers that both she and her companies are still trustworthy. The results showed that Löwengrip used several Image Repair as well as rhetorical strategies. Löwengrip also changed her self-presentation during the crisis. Furthermore, it demonstrates how aware she is about her image. Additionally, the personal character of the blog medium makes the crisis communication more emotionally based and relationship building than traditional Image Repair and crisis communication efforts.

The aim of this thesis is to find out what motives lead Internet users to self-representation in public space. My thesis is focused on the application Instagram, which has not been given much space. The age range of users is from 18 years, divided into free age groups, with the assumption of differences that arise in the course of the investigation. The work has a theoretical and empirical character, where the theoretical part is devoted to gradual changes in society with the advent of new technologies. Qualitative research that answers the main research question and the other partial research questions, was conducted by semistructured interviews. The results can serve as a theoretical basis for future research in the field of social networking, especially the application Instagram. Powered by TCPDF (www.tcpdf.org)

The theoretical background to this study is Goffman's dramaturgical perspective and his concept of identity. The purpose of the study is to investigate the significance of the beard for how men present themselves in everyday life. To answer the purpose of this study, qualitative semi-structured interview was chosen as the method. Three important themes emerged through thematization. The expressive beard, the symbolic beard and the significant beard. A combination of these themes creates an overview, which together through the dramaturgical approach enables an overall picture of the beard bearer's identity. The results from this study confirm that the respondents use their beards both consciously and unconsciously to influence the environment based on the situation they are in. Furthermore, the study explores the symbolic meaning that the beard expresses and the deeper meaning that the beard has for the beard bearer. / Den teoretiska bakgrunden till denna studie är Goffmans dramaturgiska perspektiv och hans identitetsbegrepp. Syftet med studien är att undersöka skäggets betydelse för hur män framställer sig själva i vardagslivet. För att svara på syftet i denna studie valdes kvalitativ semistrukturerad intervju som metod. Genom tematisering framkom tre viktiga teman. Det uttrycksfulla skägget, det symboliska skägget och det betydelsefulla skägget. En sammansättning av dessa teman skapar en översikt, vilka gemensamt genom den dramaturgiska ansatsen möjliggör en helhetsbild av skäggbärarens identitet. Resultaten från denna studie bekräftar att respondenterna använder sitt skägg både medvetet och omedvetet för att påverka omgivningen utifrån vilken situation de befinner sig i. Vidare kartlägger studien den symboliska innebörd som skägget uttrycker samt den djupare mening som skägget har för skäggbäraren.

Young adults spend a lot of their time on social media where they share their lives with friends, family, colleagues, acquaintances, ect. Wesch (2009) explains that things posted on social media such as YouTube can be viewed by anybody, everybody, and nobody, anywhere in the world all at once. This becomes a problem for young adults as several different audiences blend into one (i.e. context collapse) (Brandtzaeg, Lüder & Skjetne,2010). For example, how would it feel if your mother saw a video of you at a party which was posted for friends to joke about? However, Brandtzaeg and Lüders (2018) states that is not the only problem. Social media also blurs the line between the present and the past. One example can be a friend commenting on a silly post on facebook you made years ago, then it appears in everyone's feed again making it seem as if you have posted it recently. Both of these problems make young adults change how they chose to self-presentate themselves on social media. In addition, since social media is asynchronous as content does not take place in real-time, it provides time to be more strategic as well as for more polished forms of self-presentation and self-censorship(Gardner & Davis, 2013; Lindgren, 2017). With foundation in this, this study is going to examine which strategies young adults use that are related to self-presentation on the occasion of facing context and time-collapse. The study will focus on to what extent the participants use the tactics mentioned in earlier literature as well as how different aspects relate to the tactics one chooses to use. In order to create an understanding of context- and time collapse previous research has been examined. Furthermore, previous research about self-presentation in general and self-presentation on social media inparticular is examined to connect to how self-presentation can be disturbed by context- and time collapse. Finally, theories and research about privacy is used to gather an understanding of how young adults experiencecontext and time collapse as a problem for their privacy. Through a survey, data have been collected from 226 respondents to be examined, presented and analyzed. The respondents were born between the years 1997 and 2004. The result showed that all of the strategies were used yet the extent varied depending on the strategy. However, the most commonly used strategies were connected to self-censoring. Moreover, there are relations between the strategies and for example gender, how long one had social media, how one perceives oneself etc.However, surprisingly the relations were for the most part weak even though some stand out as a bit stronger. / Unga vuxna spenderar mycket av deras tid på sociala medier där de delar sina liv med vänner, familj, kollegor, bekantskapskretsar, etc. Wesch (2009) förklarar att saker som är publicerade på sociala medier så som YouTube kan bli sedda av vem som helst, alla, ingen och var som helst i världen på samma gång. Detta blir ett problem för unga vuxna då flera olika publiker samlas och blandas på ett och samma ställe (d.v.s kontext kollaps) (Brandtzaeg m fl., 2010). Ett exempel är hur skulle det kännas ifall din mamma såg en video på dig från en fest som du postat till vänner för att skoja? Dock konstaterar Brandtzaeg och Lüders (2018) att det inte är det enda problemet. Sociala medier suddar ut linjen mellan nutid och dåtid. Ytterligare ett exempel kan vara när vänner kommenterar ett töntigt inlägg du gjorde för flera år sen som då hamnar i allas flöden igen, vilket får det att verka som att du har publicerat det nyligen. Båda dessa problem gör att unga vuxna ändrar hur de väljer att presentera sig själva på sociala medier. Dessutom då sociala medier är “asynchronous” då innehåll inte händer i realtid, möjliggör detta tid att vara mer strategisk men även visa mer polerade former av självpresentation och självcensurering  (Gardner & Davis, 2013; Lindgren, 2017). Denna studie kommer med grund i ovanstående undersöka vilka strategier unga vuxna använder som är relaterade till självpresentation vid bemötande av kontext och tids kollaps. Studiens fokus kommer att ligga på vilken utsträckning deltagarna har använt sig av de olika taktikerna som är nämnda av tidigare forskning men även hur olika aspekter relaterar till de taktiker som beslutats att användas.   Genom att skapa en förståelse för kontext- och tid kollaps, har tidigare forskning blivit undersökt. Fortsättningsvis har forskning gällande självpresentation överlag på sociala medier i särskildhet undersökts för att knyta ihop hur själv presentationen kan bli rubbad av kontext- och tids kollaps. Slutligen så har teorier och forskning gällande integritet används för att bilda en förståelse för hur unga vuxna upplever att kontext - och tids kollaps är en problematisk faktor för deras integritet. Genom en enkät har data samlats för analys, undersökning och presentation från 226 deltagare. Deltagarna föddes mellan åren 1997 och 2004. Resultatet visade att alla strategier var använda till viss del, dock varierade det till vilken grad strategierna användes. De mest använda strategierna var länkade till självcensurering. Fortsättningsvis, är det relationer mellan strategier och exempelvis kön, hur länge man har haft sociala medier, hur man ser sig själv o.s.v. Oavsett är det överraskande att relationerna mellan variablerna var till större delen svaga, dock stod vissa ut i mängden som lite starkare.

In this thesis, I explore 42 autistic individuals’ transitions into further and higher education (FHE) in England, drawing on personal experience as well as interview data. I was diagnosed with Asperger’s Syndrome in 1998 at the age of 13. At the age of 15, my mother introduced the topic to me, and autism soon became the foundation of my socio-political identity. The discussion is divided into three themes; stigma and perception management strategies, formal and informal support networks and the interplay of autism with institutional factors. I draw upon Tringo’s (1970) work on the hierarchy of impairment and Goffman’s (1963) work on stigma. Tringo’s (1970) hierarchy of impairment led me to my intra-communal hierarchy of impairment (perpetuated by autistic individuals against autistic individuals) and Goffman’s (1963) work on stigma led me to my four degrees of openness; autistic individuals can be indiscriminately open, or indiscriminately reticent, but openness if relevant, and openness if necessary, are more common strategies. UPIAS’ (1976) work on the social model of disability laid the foundation for my socio-political identity and this thesis. I argue autism has been largely absent from the political arena. I outline how there are four ideals; the ideals of self-regulation, normalcy, ability and independence. Eager to conform to these ideals, eager to self-present as ‘independent’, ‘self-regulating’, ‘normal’ or ‘capable’, some autistic students are reluctant to request support and accommodations, complicating the transition to FHE.