abstract: At their cores, both rhetoric and public sphere theory have conceptualized how membership in public and counterpublic settings, as well as participation in public life and discussion, is cultivated, shared, contested, and shaped. Previous case studies on publics and counterpublics have looked at the experiences of individuals and collectives who enact practices in rhetorical invention that mark participation in public life. Much of public sphere scholarship focuses squarely on seasoned individuals in positions of authority and decision making in mainstream publics. Conversely, counterpublic spheres focus on the labor of individuals who have extensive experience in articulating discursive practices in response to dominant publics. However, a quietude that has permeated much of rhetoric and public sphere scholarship comes by way of the absence of youth-based voices in the public sphere. It is these same youths who are expected to lead the very publics that claim to represent them, yet do not afford them a mode of participation or agency in their own right. Given that studies in critical and vernacular rhetoric invest significant inquiry into the ways that marginalized communities enact responses towards dominant and mainstream ideologies, it is necessary to consider how these youthful perspectives contribute to rhetoric and the public sphere writ large. In an effort to inform the rhetorical tradition of its potential in accounting for the voices of youth, this study explores the ways in which youth speak, perform, and embody the various ways in which they belong to a public sphere. Through fieldwork in the LGBTQ youth organization One n’ Ten, I aim to speak to the ways in which rhetorical scholarship can begin to move towards a rhetoric of youth in public life. In this field, I utilize the concepts of enclaving and imagining in counterpublic spheres to examine the practices, discourses, and values that give rise to a queer counterpublicity that emboldens LGBTQ youth to speak and act in a way that honors their identities. Moreover, I draw on theories of critical and vernacular rhetorics to make sense of how One n’ Ten provides youth with opportunities to enact rhetorical agency conducive toward participation in public and counterpublic spheres. Finally, I discuss implications pertaining to how the experiences of young individuals stand to substantially inform theories in public, counterpublic, critical, and vernacular rhetorics, all of which contain opportunities to represent the experiences of both LGBTQ youth and youth writ large as members of public life. / Dissertation/Thesis / Doctoral Dissertation Communication Studies 2018

Ce travail de thèse questionne la place que les dispositifs numériques d'information et de communication occupent dans la reconfiguration de l'espace public (Habermas, 1991) contemporaine post-soviétique. Il étudie également l'émergence, l'inscription sociale et l'usage politique des espaces participatifs du web - tels que les blogs, les forums ou les réseaux sociaux, au sein de cette société. Aussi, nous explorons le processus de la médiation, tel qu'il s'exerce à l'extérieur de la médiatisation classique dans la sphère publique nationale post-soviétique. Après avoir appliqué les différentes méthodes d'analyse des réseaux (cartographie, entretiens semi-directifs, observation participative), nous pouvons constater qu'actuellement en Russie contemporaine nous observons l'éclatement de l'espace public unique et le retour au modèle de double espace public: officiel « dominant », constitué en grande partie des médias audio-visuels, la presse écrite nationale et des partis politiques institutionnalisés et l'espace « parallèle » constitué des « nouveaux » médias numériques (Kiriya, 2012). Ces tendances nous montrent la persistance des formes et des configurations de l'espace public dans la société malgré les changements économiques et sociaux. Dans le contexte post-soviétique, les « nouveaux » médias numérisés soutiennent à la fracture sociale et politique dans la société et épargnent l'espace public officiel des discours et des débats oppositionnels. En même temps, ces dispositifs contribuent à l'apparition des nouveaux acteurs des débats et de la production de l'information, et au maintien de la diversité des opinions. De ca fait, les dispositifs numériques de communication peuvent être insérés dans les espaces sociaux différents et d'accompagner les pratiques de libération et de domination en même temps. Notre travail montre que le déploiement des réseaux socionumériques et des médias numériques post-soviétiques participe aux évolutions plus générales de la société post-soviétique. Ils stabilisent et rendent visible la configuration des acteurs des espaces sociaux préexistants. L'étude de l'ancrage politique des réseaux socionumériques et des médias dans l'espace public officiel nous conduit à adopter une vision critique de la théorie « positiviste » des réseaux socionumériques en tant qu'outils de délibération et de débats argumentatifs. Ainsi, l'espace numérique post-soviétique est devenu une prolongation de l'espace public officiel de domination tout en assurant l'appropriation des discours étatiques propagandistes et leur pénétration dans l'espace privé. Ce travail montre que l'ancrage social (Miège, 2007) et politique de ces outils dans la société Russe est plutôt conservatif et ne contribue à la libération et démocratisation de la société. Bien au contraire – ces outils sont utilisés pour reproduire l'ordre politique dominant, diviser l'espace public etc. Les débats et les mobilisations sur le net ont faiblement contribué à l'émancipation et aux changements sociaux. Insérés dans les champs sociaux nationaux existants, ces médias numériques ont incité à la délibération et la maîtrise de la violence. En même temps, ils pouvaient être mobilisés par les acteurs dominants afin d'asseoir leur domination et leur violence. Dans le contexte post-soviétique, les technologies numériques ont contribué au déclin de la mobilisation politique d'opposition, renforçant l'isolement des acteurs politiques, exclus de l'espace public, et un contrôle social profitable aux autorités russes actuelles. L'expression « spontanée » de mouvements sociaux s'effectue selon les formes protestataires historiquement préexistantes (Bertrand Cabedoche, 2010) et notre étude du cas post-soviétique le confirme pleinement. / This PhD work questions the place of digital information and communication devices involved in the reconfiguration of the contemporary post-Soviet public sphere (Habermas, 1991). It also examines the emergence, social inclusion and the political use of web participatory spaces - such as blogs, forums and social networks, in this society. Also, we explore the process of mediation, as is carried outside the traditional media in the post-Soviet national public sphere. After applying the different analysis methods of networks (mapping, interviews, participant observation), we can conclude that in contemporary Russia we observe the return to dual model public space: Official "dominant" (consists largely of audio-visual media, papers; magazines, radio stations) and "parallel" (consists of the oppositional political parties, "new" digital media) (Kiriya, 2012). These trends confirm the persistence of forms and configurations of public space in society despite the social and economic changes. In the post-Soviet context, the "new" digital media support the social and political cleavage in. At the same time, these devices contribute to the appearance of new actors of debates and production of information, and the maintenance of the diversity of opinions. Thereby, digital communication devices can be inserted in different social spaces, accompany the liberation and domination practices at the same time. Our work shows that the deployment of digital networks and digital media accompanies the development of the post-Soviet society. They stabilize and make visible the configuration of preexisting actors in different social spaces. This study of political use of digital networks and media in the official public space lead us to adopt a critical view of the "positivist" perception of digital networks as tools of deliberation and argumentative discussions. Thus, the post-Soviet digital space has become a digital extension of the formal domination of public space while ensuring the appropriation of state propaganda speeches and their penetration into the private area. This work shows that the social use (Miège, 2007) and policy of these tools in Russian society is quite conservative and does not contribute to the liberation and democratization of society. Quite the contrary, these devices are used to reproduce the dominant political divide public space and so on. The debates and mobilizations on the Internet have slightly contributed to the emancipation and social change. Inserted into existing national social fields, these digital media has led to the deliberation and control of violence. At the same time, they could be mobilized by the dominant players in order to establish their domination and violence. In the post-Soviet context, digital technologies have contributed to the decline of the political opposition mobilization, reinforcing the isolation of political actors, excluded from the public space, and profitable social control for current Russian authorities. The "spontaneous" social movement is performed according to the historically pre-existing forms protesters (Cabedoche Bertrand, 2010) and our study of post-Soviet case fully confirms it.

Au Sénégal, la question de l'excision apparaît dans les années 70 sous l'impulsion des mouvements féministes. Cette période correspond à une politique de promotion des femmes par l'Etat sénégalais. Pour montrer son engagement dans la lutte contre l'excision, l'Etat sénégalais adopte dans un premier temps des instruments juridiques nationaux et internationaux tels que la Convention pour l'Elimination de toutes formes de discriminations à l'égard des Femmes en 1984 et la Convention relative aux Droits de l'Enfant en 1990. L'Etat sénégalais se prémunit d'autres instruments internationaux tels que la Résolution 1992/251 du Conseil Economique et Social des Nations Unies sur les pratiques traditionnelles affectant la Santé des Femmes. L'année 1997 marque un tournant décisif dans la lutte contre l'excision au Sénégal, avec la déclaration publique du Président de la République Abdou DIOUF, condamnant cette pratique, lors du Congrès mondial des Droits de l'Homme. Cette année sera marquée par l'adoption du Plan d'action régional pour accélérer l'abandon des mutilations génitales sexuelles et la déclaration publique d'abandon de l'excision par les femmes de Malicounda Bambara (village situé à 80km de Dakar). En soutien à ce mouvement d'abandon, l'Assemblée Nationale du Sénégal adopte une loi interdisant la pratique de l'excision en janvier 1999. Les pouvoirs publics sénégalais élaborent ensuite le plan national pour l'élimination des mutilations génitales féminines qui couvre la période 2000 - 2005 pour la première phase. La mise en œuvre de ce plan se traduit par l'inscription de la question de l'excision dans la sphère publique au Sénégal. Et de façon concrète, cela se traduit par l'introduction de la question de l'excision dans l'EDS (Enquête Démographique et de Santé). L'évaluation à mi-parcours du plan d'action en 2008 montre des résultats satisfaisants quant à la lutte contre l'excision mais des efforts restent à faire. C'est ainsi que fut lancé en 2010, la 2éme phase du plan sous la présidence du Premier Ministre Mr Souleymane Ndéné N'Diaye. L'objectif de cette étude c'est d'analyser les rapports entre les différents acteurs dans la lutte contre l'excision, mais aussi les logiques et les stratégies développées par ces derniers pour résoudre la question de l'excision.Notre recherche soulève de nombreuses problématiques dont la question du service public et de l'existence de la communication publique au Sénégal. En effet, l'Etat sénégalais garant du bien-être des citoyens n'assure pas entièrement un service public de qualité. Les actions de service public sont le fait des pouvoirs publics avec un appui constant des acteurs de la société civile et des partenaires internationaux. Du coup se pose la question de la légitimité des pouvoirs publics dans la sphère publique. / In Senegal, the issue of female circumcision is in the 70's under the influence of feminist movements. This period corresponds to a women promoting policy driven by the Senegalese government. To show its commitment in the fight against female circumcision, the Senegalese government adopted, first, international legal instruments such as the Convention on the Elimination of Discrimination against Women in 1984 and the Convention on the rights of the Child in 1990 among others. Senegalese government used other international instruments as 1992/251 resolution of United Nations Economic and Social Council on traditional practices deteriorating women health and so on.With a public statement, condemning such mutilation, pronounced by the former Senegalese president Abdou DIOUF in 1997 at the World Congress on Human Rights, Senegal took a final decision against women circumcision. That year was also marked by the adoption of a Regional Plan for the Elimination of Female Genital Mutilation and the subsequent public declaration of women circumcision abandonment by the women of Malicounda Bambara (80 km from Dakar). To stay in the same stream, the National Assembly passed a law condemning officially women circumcision practice in January 1999. Then the authorities created a national plan against genital mutilation which covered a period from 2000 to 2005. The implementation of such a policy resulted in the introduction of the issue of female circumcision in the DHS. The mid-term evaluation of the action plan in 2008 showed satisfactory results concerning in the fight against women circumcision but great efforts are still to be made. That was the reason why the second stage of the plan has been launched in 2010 in the presence of the former Prime Minister Souleymane Ndene NDIAYE. The study's main objective is to analyze the relationships between the various actors in the fight against female circumcision, but also the logic and strategies that have been implemented to fix the problem of women circumcision. Our research raises many issues including the issue of public service and the availability of public communication in Senegal. Indeed, the Senegalese government does not entirely provide public service of quality. The actions of the public service are made public with ongoing support of civil society actors and international partners. So the question of the legitimacy of government in the public sphere is raised. As part of the fight against female circumcision, public communication or offers an ideal opportunity for players in search of legitimacy.

Ce travail de recherche doctorale vise à saisir, à décrypter et à analyser les résistances, les pratiques communicationnelles et les formes de délibération des mouvements sociaux opposés au programme électronucléaire français, entre 1962 et 2010. Il s'agit ainsi de faire surgir dans le champ théorique ces débordements et cette effervescence protestataire engendrés par le développement d'une application technopolitique, comme participant activement aux processus de déroutinisation et de renouvellement des structures et des thématiques de l'espace public. Ce dernier est ici envisagé en tant qu'institution propre aux sociétés contemporaines, socialement et historiquement construite comme projet politique et comme déclinaison de celui-ci. Cela nous conduit à proposer des renouvellements de formulations théoriques du concept d'espace public, en interrogeant les paradigmes sur lesquels ce dernier repose à la lumière de nos investigations et de nos validations empiriques sur le phénomène antinucléaire. Pour cela, nous nous appuyons sur une approche pragmatique et phénoménologique des mouvements sociaux et de l'espace public, plutôt que sur une conception normative de ces concepts figés par des cadres théoriques rigides et pré-établis par la philosophie politique. Il s'agit de montrer le potentiel heuristique du concept d'espace public oppositionnel, en le réinscrivant dans la dynamique du conflit instituant/institué. Dans cette perspective, ce travail de recherche doctoral s'inscrit dans une approche épistémologique relevant du champ des Sciences de l'information et de la communication, considérant l'espace public comme une des multiples logiques sociales de la communication. / This doctoral dissertation intends to capture, to analyse, to think and to feel, resistances, communication practices and forms of deliberation from the social movements opposed to the French nuclear program, from 1962 to 2010. It aims at including in the theoretical field these outbursts and this protest excitement, generated by the development of a technopolitics application, as actively participating in the process un-routinization and renewal of structures and themes of public sphere. This latter is considered here both as an institution specific to contemporary societies, socially and historically constructed as a political project and as a variation of thereof. This work leads us to propose renewals of theoretical formulations of the concept of public sphere, questioning the paradigms on which this concept is based, in the light of our researches and our empirical validations of the anti-nuclear phenomenon. To do so, we rely on a pragmatic and phenomenological approach of the public sphere and social movements, rather than a prescriptive design of these concepts rigidified by static theoretical frameworks and pre-determined by political philosophy. The objective is to underline the heuristic potential of the concept of oppositional public space, by re-registering in the dynamics of conflict established. In this perspective, this doctoral research is rooted in an epistemological approach included in of information and communication science, considering the public sphere as one of the multiple social logics of communication.

Orientador: Eliana Maria de Melo Souza / Banca: Dagoberto José Fonseca / Banca: José Adriano Fenerick / Resumo: Este trabalho estuda a produção musical dos sambistas que faziam parte do grupo que ficou conhecido como "pessoal do Estácio", criadores da Deixa Falar, considerada a primeira escola de samba no Rio de Janeiro, fundada no ano de 1928, e responsáveis pela modificação rítmica e temática do samba no fim da década de 1920. Utilizando-se da idéia de formação de uma "esfera pública popular" almejamos demonstrar de que forma essas transformações, fundamentais para a demarcação do samba como gênero musical urbano, estiveram intrinsecamente vinculadas às formas de organização e sociabilidade das classes não burguesas do Brasil republicano. Desta forma, a análise da sócio-gênese do samba como gênero musical passa por uma interpretação do significado de diversas práticas dentro dessa esfera pública, tais como formas de religiosidade, processo de profissionalização e relações de gênero, que apontam para uma visão de mundo das classes populares divergente à das classes dominantes. / Abstract: group also know as "Pessoal do Estácio", creators of "Deixa Falar", considered the first samba School of Rio de Janeiro, founded in 1928, and responsible for the rithmic and thematic modification of samba in the end of 1920 decade. Using the idea of formation of a "popular public sphere", we aim to demonstrate of how this transformations, fundamental for a demarcation of samba as an urban musical genre, were intrinsically bounded in the organization and sociability forms of non-bourgeios classes in republican Brazil. In this way, the analisys of samba formation as a musical genre pass for a interpretation of the meaning of many pratices inside this public sphere, as religiosity forms, professionalization process and gender relations, that point to a vision of popular classes divergent of dominant classes. / Mestre

Made available in DSpace on 2014-06-11T19:24:02Z (GMT). No. of bitstreams: 0 Previous issue date: 2008-10-13Bitstream added on 2014-06-13T20:51:16Z : No. of bitstreams: 1 silva_wa_me_bauru.pdf: 1586978 bytes, checksum: 922591b6ec65fd80ef1f89c7ad1cc9df (MD5) / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / A Internet tem atraído cada vez mais a atenção de pesquisadores como um novo espaço social no qual são gestadas novas formas de comunicação e convivência. Os weblogs seriam então um dos mais recentes canais midiáticos no âmbito do ciberespaço. Diante disso, objetivou-se neste trabalho investigar os critérios de noticiabilidade e valores-notícia que orientam a instauração de um possível novo formato noticioso nos blogs verificando os gêneros ciberjornalísticos das notícias no âmbito de sua emergência enquanto uma mídia no webjornalismo. Propôs-se, portanto, por meio de um estudo exploratório relacionar os dados obtidos junto ao levantamento processual empírico nos três blogs estudados aos questionamentos que perpassam tal reflexão; se o jornalismo praticado nos blogs repete o mesmo padrão da grande mídia, ou se o potencial multimidático destes canais altera os valores-notícias ou provocam um novo agendamento de fato para além do ocorrido na chamada mídia de massa. Seria o novo em curso ou o velho maquiado pela presença de recursos de personalização multimidiática? Nesse sentido, esta pesquisa busca fornecer subsídios teórico-empíricos mais abrangentes sobre os blogs inseridos na discussão ampla da cultura midiática e esfera pública virtual, contribuindo para suprir a lacuna do conhecimento referente a esse novo fenômeno comunicacional / Internet has been drawing the interest of researchers as a new social space where new manners of communication and sociability are being sustained. Therefore, weblogs are one of the newest media channels at the scope of cyberspace. Moreover then the objective of this paper is to search the noticiability criteria e news-value that guide the establishment of a possible new journalistic configuration on blogs, to verify the ciber journalistic genres of piece of news whereas they rise as a journalistic media in webjournalism. So the proposal is to relate, by means of an exploratory study, the information achieved in the empiric processual survey within the analyzed blogs about the contestations that pass by this consideration; if the journalism that is executed on blogs repeats the same standards of the world media or the multimedia potential of this channels changes the news-value or promotes a new agenda, in fact, beyond what happens at the so-called mass media. Would it be that the new one is in motion or the old one is disguised by multimedia personalization resources? For that, this research intents to present ample theoretic and empiric subventions about the blogs introduced at the wide media culture and the virtual public sphere, that contribute to compensate for the lack of studies about this new communication phenomenon

Made available in DSpace on 2014-06-11T19:24:04Z (GMT). No. of bitstreams: 0 Previous issue date: 2010-09-28Bitstream added on 2014-06-13T18:51:32Z : No. of bitstreams: 1 lourenco_al_me_bauru.pdf: 509623 bytes, checksum: ae26aa801dc6741007e2883e04d3dcd2 (MD5) / Universidade Estadual Paulista (UNESP) / A pesquisa parte da afirmação de Habermas (1997) de que, em sociedades democráticas complexas, a esfera pública forma uma estrutura comunicativa baseada em microesferas públicas ou arenas públicas, nas quais as opiniões públicas se consolidam e são levadas ao debate público, e que esses espaços democráticos de discussão, embora não tenham o poder de decisão administrativa, podem contribuir para a composição de uma opinião pública suficientemente representativa capaz de influenciar, ainda que sem garantias, os processos de decisão política na medida em que suas mensagens percorrem as instâncias de decisão constitucionalmente consolidadas e coagem os agentes políticos - levando-se em consideração que a esfera pública, ou o fluxo de informação nela existente, é estruturado em grande medida pelos veículos de comunicação de massa regidos por interesses comerciais. Para tanto, a dissertação utiliza os métodos descritivo e dialético com o fenômeno das rádios comunitárias e suas atribuições em sociedades democráticas, evidenciando elementos comuns à estrutura do conceito de arena pública, de modo a evidenciar que uma rádio comunitária pode ser considerada uma arena pública. A dissertação faz uso de pesquisas documental e bibliográfica, já que a investigação será sustentada por materiais já publicados - como livros, artigos de periódicos e disponibilizados na internet, como documentos e relatórios de entidades da sociedade civil e do Estado. Por fim, a dissertação sugere parâmetros para a análise sobre a atuação das rádios comunitárias como arenas públicas, que estão ligado, sobretudo, ao nível de participação da população no debate empreendido na rádio comunitária e a estrutura consolidada no veículo para esse fim / The inquiry leaves from the affirmation of Habernas (1997) of which, in democratic complex societies, the public sphere forms a communicative structure based on public microsphere or public arenas, in which the public opinions are consolidated and are taken to the public discussion, and which these democratic spaces of discussion, though they have not the power of administrative decision, can still contribute to the composition of a sufficiently representative public opinion able to influence, that without guarantees, the processes of political decision in so far as his messages go through the persistence of decision constitutionally consolidated and compel the political agents - when are taken into account that the public aphere, or the flow of information in existent her, is structured in a large extent by the vehicles of communication of mass governed by commercial interests. For so much, the dissertation uses the descriptive and dialect methods with the objective to expose the characteristics of the phenomenon of the communication radios and his atributions in democratic societies, showing common elements up to the structure of the concept of public arena, of way to show up that a communitarian radio can be considered a public arena. The dissertation does use of documentary and bibliographical inquiries, since the investigation will be supported by already published materials - like books, article of magazines and available in the Internet, like documents and reports of entities of the civil society and of the State. Finally, the dissertation suggests parameters for the analysis on the acting of the communication radios like public arenas, which are tied, especially, at the level of participation of the population in the discussion undertaken in the communication radio and the structure consolidated in the vehicle for this end

Submitted by Márcio Maia (marciokjmaia@gmail.com) on 2016-09-06T16:57:56Z No. of bitstreams: 1 arquivototal.pdf: 4633795 bytes, checksum: c4b815683a6076e1d49f928473464e78 (MD5) / Made available in DSpace on 2016-09-06T16:57:56Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 4633795 bytes, checksum: c4b815683a6076e1d49f928473464e78 (MD5) Previous issue date: 2015-11-27 / In the settings society current network, the scientific and technological progress, especially in the field of information and digital communication aspects unveils what a change as forms of production and sociability in all your as dimensions. In organizations, learning processes it has been deployed as progression condition for developer and progress for organizational success. So, one of the segments indispensable to reworking of redefinition of culture, image, transparency, do marketing, and social responsibility from the Institutional strategies what a increasingly, win highlight this stage of society digital network and an organizational communication. This research seeks to understand organizational communication management at the Federal Institute of Education, Science and Technology of Paraíba (IFPB) starting to next problem: as if the a Organizational Communication management IFPB not? In methodological terms, it's a field research, subsidized for the quantitative and qualitative approach, making bibliographic and descriptive. The data collection subsidized to hum from mixed questionnaire, applied to three categories studied: students, teachers and administrative staffs of IFPB, distributed paragraphs 11 Campi thru State. The collection was carried out under two angles: a) First, to bring together information which materialize the briefing; b) Second: this leave, was accomplished one of capture information from do questionnaire. Of all general, one survey found that there is a predisposition what makes Organizational Communication shortly efficient no sense of what constitutes as no "rhizome", that is, not prints how systemic, but as more everyday expedient to strategic that. Therefore, waves for a standardization of related administrative proceedings to the institutionalization of Organizational Communication, Taking view this is process as an its own experiences practice (each Campus with her), and no how macropolitics, what suggested readjusting the face of reason and of the Organization's Mission. / Nas configurações atuais da sociedade em rede, o avanço científico-tecnológico, sobretudo no campo da informação e comunicação digital, desvela nuances que modificam as formas de produção e sociabilidade em todas as suas dimensões. Nas organizações, processos de aprendizagem têm se implantado como condição de progressão para o colaborador e de progresso para o sucesso organizacional. Assim, um dos segmentos indispensáveis à (re)elaboração da ressignificação da cultura, da imagem, da transparência, do marketing, da responsabilidade social e das estratégias institucionais que, cada vez mais, ganha destaque nesta fase digital da sociedade em rede é a comunicação organizacional. Esta pesquisa busca compreender a gestão da comunicação organizacional no Instituto Federal de Educação, Ciência e Tecnologia da Paraíba (IFPB), partindo do seguinte problema: como se dá a gestão da comunicação organizacional no IFPB? Em termos metodológicos, trata-se de uma pesquisa de campo, subsidiada pela abordagem quantiqualitativa, do tipo bibliográfico e descritivo. A coleta de dados subsidiou-se a partir de um questionário misto, aplicado a três categorias de sujeitos: alunos, professores e técnico-administrativos do IFPB, distribuídos nos 11 Campi pelo Estado. A coleta deu-se sob dois ângulos: a) primeiro: para reunir informações que concretizassem o Briefing; b) segundo: a partir deste, efetivou-se a captação das informações a partir do questionário. De todo geral, a pesquisa constatou que há uma predisposição que torna a comunicação organizacional pouco eficiente no sentido de que não se constitui enquanto “rizoma”, ou seja, não se imprime como sistêmica, e sim como expediente mais cotidiano do que estratégico. Portanto, acena para a padronização dos processos administrativos relacionados à institucionalização da comunicação organizacional, haja vista que esta se processa como a prática de suas próprias experiências (cada Campus com a sua), e não como macropolítica, o que sugere readequação diante da razão e da missão da organização.

Made available in DSpace on 2015-05-07T14:46:38Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 2991788 bytes, checksum: 93ce323df9b528100a11bfb32f86c91d (MD5) Previous issue date: 2009-12-10 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This research aims to analyze new media and digital elements resulted from the Internet and New Technologies of Information and Communication (NTIC). We want to understand how cyberspace, or, more specifically, the cyberativism is used / practiced by the Movimento dos Trabalhadores Rurais Sem Terra - MST. Besides, as this social movement - the largest in Brazil and one of the largest in the world - has appropriated these resources to promote their propagation and ideological militancy inside and outside cyberspace. We analyze the forms that MST exercised political, social and cultural ways of working on World Wide Web. The research corpus was the site of the Movement (www.mst.org.br) and all its resources and interactive tools. We found that the MST has reached a new level of struggle for Agrarian Reform, through the extension of democratic discussion and exploration of what we call New Public Interconnected Sphere. This MST structure of communication allows to establish a confrontation to the traditional press, going against Big Media and their incessant social movements criminalization. / A presente pesquisa teve como objetivo principal analisar os novos elementos midiáticos e digitais advindos da internet e das Novas Tecnologias de Informação e Comunicação (NTICs). Em nossa pesquisa verificamos como a cibercultura, ou, mais especificamente, o ciberativismo é utilizado/praticado pelo Movimento dos Trabalhadores Rurais Sem Terra MST. Como este movimento social o maior do Brasil e um dos maiores do mundo , se apropriou destes recursos para promover sua militância e propaganda ideológica dentro e fora do ciberespaço. Analisamos as formas de atuação política, social e cultural exercidas pelo MST na rede mundial de computadores, onde delimitamos como corpus o sítio do Movimento (www.mst.org.br) e todos os seus recursos e ferramentas interativas. Verificamos que o MST chegou a um novo patamar da luta pela Reforma Agrária, através da ampliação do debate e aprofundamento democrático do que denominamos Nova Esfera Pública Interconectada. Ambiente este que possibilita a contraposição aos veículos tradicionais de imprensa, indo de encontro a Grande Mídia (ou Mídia Tradicional) e sua incessante criminalização dos movimentos sociais. Nossa pesquisa detectou que o MST é um movimento social ciberativista e utiliza esta característica para propagar sua ideologia e defender seus posicionamentos mediante a opinião pública brasileira.

Made available in DSpace on 2015-05-14T12:20:14Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 4605161 bytes, checksum: 4a8221efc6becc9f65744fefa28d4506 (MD5) Previous issue date: 2014-09-12 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / In the setting of the informational society, the socio-cultural and political-economic globalization, associated with the scientific-technological evolution and with the convergence of the digital media, has contextualized (trans)formative actions in the management of the organizations that increasingly become complex and learners. Revealing possibilities of social intervention and the strengthening of communicative ecosystems, the educommunication arises in this context, waving didactic-pedagogical relevance to educational processes, independent of the level and/or mode. This research aims to prospect radio panels in the context of the formation in Archivology from the light of the educommunication, starting from the issue: how to characterize educommunicational contents to the radio in the context of the formation in Archivology? Guided by this concern, we have developed a study of theoretical nature and qualitative approach, potencially able to be applied later, from the presented configuration. Starting from the extension project of the State University of Paraiba (UEPB), On the waves of the radio , that produces radio programs used for mediation of academic contents in Archivology, we have developed the prospect of radiophonic panels , a compound to be provided in podcast, in the electronic address of the course, combining the following products: the radiophonic script, the produced radio program, radiodynamical elements (photographic content, videos, audios, interviews) and inter-text with hiperlinks. The research has been developed from a conceptual basis that considered three main theoretical nuances: a) organizational learners; b) educommunication and c) public sphere, in the search for the characterization of educommunicative contents that would make knowledges more dynamic and would make possible the strengthening of communicative ecosystems and human emancipation, through the perspective of the intervention in the teaching and learning processes proposed by the principles of educommunication. The work is related to the formation in Archivology (Campus V of UEPB), supporting itself in the possibilities of the radio as a favorable resource to the socialization of innovative teaching contents in the context of open learning. The work highlights the academic component Fundamentals of Archivology as long as it is particularly significant to the beginning of the archivist formation process as a professional of information. / No cenário da sociedade informacional, a globalização sociocultural e político-econômica, associada à evolução científico-tecnológica e à convergência das mídias digitais, tem contextualizado ações (trans)formadoras na gestão das organizações que, cada vez mais, tornam-se complexas e aprendentes. Descortinando possibilidades de intervenção social e fortalecimento de ecossistemas comunicativos, a educomunicação surge nesse contexto, acenando relevância didático-pedagógica para processos educativos, independente do nível e/ou modalidade de ensino. Esta pesquisa objetiva caracterizar painéis radiofônicos no contexto da formação em Arquivologia à luz da educomunicação, partindo da seguinte questão: como caracterizar conteúdos educomunicacionais para o rádio no contexto da formação em Arquivologia? Orientados por essa inquietação, desenvolvemos um estudo de natureza teórica, de abordagem qualitativa, potencialmente passível de ser aplicado posteriormente, a partir da configuração apresentada. A partir do projeto de extensão Nas ondas do rádio , da Universidade Estadual da Paraíba (UEPB), que produz programas de rádio para mediação de conteúdos curriculares em Arquivologia, desenvolvemos a perspectiva de painéis radiofônicos , um composto a ser disponibilizado em podcast, no endereço eletrônico do curso, reunindo os seguintes produtos: a) os elementos radiodinamizadores (o programa de rádio produzido, músicas, enquetes, entrevista, radionovela); e b) os elementos radionucleadores (inter-texto, hiperlinks, vídeos, roteiro, imagens). A pesquisa desenvolveuse a partir de uma base conceitual que considerou três grandes matizes teóricas: a) organizações aprendentes; b) educomunicação e c) esfera pública, na busca pela caracterização de conteúdos educomunicativos que dinamizassem saberes, possibilitassem o fortalecimento de ecossistemas comunicativos e a emancipação humana, por intermédio da perspectiva da intervenção nos processos de ensino-aprendizagem, proposta pelos princípios de mediação tecnológica da educomunicação. O trabalho volta-se à formação em Arquivologia, subsidiando-se nas possibilidades do rádio como recurso favorável à socialização de conteúdos de ensino inovadores, no contexto das aprendizagens abertas . O trabalho evidencia o componente curricular Fundamentos Arquivísticos por ser imprescindível à formação básica do arquivista como profissional da informação, nesta fase contemporânea da modernidade.