En hållbar utveckling är kritiskt för att kommande generationer ska kunna leva på vår jord med liknande möjligheter som vi har idag. Att arbeta med hållbarhet är viktigt för såväl privatpersoner som företag. För att säkerställa en mer hållbar utveckling har Europeiska Unionen tagit fram direktiv som sätter krav på större företag att redovisa sitt hållbarhetsarbete. I Sverige ingår detta direktiv i Årsredovisningslagen som ställer krav på hållbarhetsrapportering från större företag.Syftet i denna uppsats är att utreda om Ur &amp; Penn, ett stort företag inom klock- och smyckesbranschen har en hållbarhetsrapport i sin årsredovisning som fyller de krav Årsredovisningslagen ställer. Datainsamlingen som används om företaget kommer från offentliga källor samt empiriskt kunskapsinsamlande från den inblick en får genom att arbeta inom företaget. Företagets hållbarhetsrapport för räkenskapsår 2017-2018 har utretts och i resultatet fastställs det att hållbarhetsrapporten inte lever upp till de krav som Årsredovisningslagen ställer. Global Reporting Initiative används som mall för att ge förslag på förbättrad hållbarhetsredovisning.En värdekedjeanalys görs av ett armbandsur i rostfritt stål för att se vilken miljöpåverkan en populär produkt från företaget har och utifrån detta görs en SWOT-analys för att ta fram strategier som företaget kan använda till sitt hållbarhetsarbete. Den miljöpåverkan som värdekedjeanalysen fastställer kopplas till Det naturliga steget som belyser att produktionen av rostfritt stål har stor påverkan på miljön och att det arbetssätt som finns inom företaget bidrar till en icke hållbar värld.Slutsatsen i denna uppsats är att företaget inte lever upp till de krav som Årsredovisningslagen ställer gällande hållbarhetsrapportering. Företagets produkt och arbetssätt är inte hållbara och om företaget vill säkra en framtid på en marknad som blir allt mer hållbarhetsfokuserad behöver företaget arbeta mer med hållbarhet. / Sustainable development is crucial for future generations ability to live on this planet with similar opportunities as we do today. To work with sustainability is important for the individual person as well as companies. The European Union has developed directives that require big companies to account for their work with sustainability, this is to ensure a more sustainable development in the union. This directive is a part of the Annual Accounts Act in Sweden, and it requires that bigger companies have a report on their sustainability work.The purpose of this essay is to investigate if a big company within the watch- and jewelry industry have a sustainability report that meet the requirements of the Annual Accounts Act. The information that is used about the company is from public sources as well as personal experiences from the author that has worked within the company. The company's sustainability report for the financial year 2017-2018 does not meet the requirements. Global Reporting Initiative is used as a guide to give suggestions on improving the report.A value chain analysis is made for a wristwatch made of stainless steel to see which environmental impact a popular product from the company has. A SWOT-analysis is made based of the value chain to illustrate strategies that the company can use with its sustainability work. The environmental impact that the value chain determine is linked to The natural step which proves that the production of stainless steel has a big impact on the environment and that the working model within the company is contributing to an unsustainable world.The conclusion of the essay is that this company does not live up to the requirements that the Annual Accounts Act have regarding sustainability reports. The product from the company and their working model is not sustainable and if the company wants to ensure a future on a market that is becoming more focused on sustainability; they need to work more with sustainability. / <p>2021-11-26</p>

The goal of thesis is to make external and internal analysis of Kores Praha, spol. s r.o., then evaluate its results and suggest recommendations for the creation of strategy.

本研究以筆記型電腦產業為例，比較研究台灣與日本兩地的電腦產業結構、廠商之經營型態而合作關係。並且由五力分析、SWOT分析、價值鏈分析為分析工具。在五力分析的部分，從供應商、消費者、同業競爭者、潛在競爭者、替代品的構面，來探討台灣與日本廠商在面臨的因素，均衡狀態，配合環境的變動性發展前景等。皆下來在SWOT分析裡面找出整個筆記型電腦產業擁有的優勢、劣勢、機會而威脅，更深入瞭解台灣與日本廠商的現況，在該產業裡為了維持擁有競爭優勢，導出各產業要強化、改善的途徑。在價值鏈分析部分，引用台灣與日本之主要廠商的最近經營型態來舉例，仔細地瞭解而比較兩國廠商的經營方式。最後，並配合各分析的結果，直接進行訪問日台主要筆記型電腦廠商，經由深度訪談與深度蒐集研究的方式，套入產業結構之理論架構，會使得個案之研究更具完備性，找出未來台灣與日本筆記型電腦廠商間的合作關係。 因為筆記型電腦產業的變化非常快，五力、SWOT、價值鏈分析中的結構也隨著有變。本研究將環境之變化導入討論之中，使得產業研究更具動態的時效性，而盡量引用日本與台灣兩地的2000年第一季最新的資料，使得該研究具備動態效果。

Tato diplomová práce se zabývá strategickým rozvojem konkurenceschopnosti podniku působící v outdoorovém byznysu. Cílem práce je provést celkovou analýzu Recreational Equipment, Inc. V úvodní části bude vymezen teoretický základ strategické analýzy s využitím odborné literatury, který bude aplikován v praktické části na konkrétní podnik. Za použití metod pro analýzu vnějšího a vnitřního prostředí, PEST analýza a Porterova modelu pěti sil, budou zjištěny faktory, které mají vliv na konkurenceschopnost podniku. Tato zjištění vyústí ve SWOT analýzu, ze které vzejdou strategická doporučení pro top management podniku.

This Master’s thesis analyses the current status of the small selling company, which sells sport articles. The thesis investigates impact extenrnal environment on the firm and also analyse internal environment. It defines strategic targets, contains propsal of competitive strategy of the company and its time implementation.

This thesis handles the economic strategy of the firm HATLE-UNIKLEMP. Used methods are PESTLE analysis, Porter's five forces model, SWOT analysis, value chain analysis, and most used method is the financial analysis, in which indicators are applied to absolute indicators and financial ratios of profitability,liquidity, activity and debt. The thesis aims to find solutions to the poor economic situation of analyzed firm and to set a strategy, to ensure a positive future business development.

The apparel and footwear industry’s contribution to global greenhouse gas (GHG) emissions is one of the fifth largest per industry, equal to that of livestock, after electricity and heat, oil and gas, agriculture, and transportation (Ellen MacArthur Foundation, 2017). For industry-wide emissions reduction, investing in renewable energy and energy efficiency programs across highest impacting life cycle phases offer the most effective solution. However, identifying the highest impacting life cycles phases shows varied results depending on the particular type of business model under examination. This paper responds to the lack of existing data and empirical research on how to accurately measure, report and reduce carbon emissions across the highly complex and globally interconnected apparel value chain. This is done through a single case study investigation of an Icelandic fashion brand. A hybrid approach of a standard Life Cycle Assessment (LCA) and the Sustainable Global Value Chain (SGVC) functions to produce a Hotspot Identification Tool (HIT) to establish a holistic portrayal of business operations in relation to emission impacts and level of controllability across Scopes. The conceptual analysis and qualitative results identify the most relevant emission hotspots to lie within the company’s privately owned manufacturing facilities, as well as the procurement phase, due to its direct connection with and influence on material production, user phase, and end-of-life. The main obstacle in this pursuit is identified as restriction of resources in terms of time, capital and expertise. It is suggested that this be overcome by joining a Multi-Stakeholder Initiative where resources and expertise is pooled in a pre-competitive manner to reach common objectives. The investigation further suggests a need for global fashion brands to leverage their influential position on down- and upstream activities across the value chain, i.e. with their supply chain partners and consumers. I argue that fashion brands play an integral role in supporting local efforts to build a decarbonisation pathway towards climate neutral economies on a global scale.

聚醯亞胺薄膜用於軟性電路板市場從2006年起，由於競爭者眾多，整個產業環境變得十分嚴苛，事業屬性從獨佔性變成競爭十分激烈的寡佔性市場。此篇論文通過產業的總體環境分析及產業分析來對軟板市場進行區隔，並針對不同目標市場擬定行銷策略，將產品重新定位來滿足不同目標市場的需求，以期達到杜邦公司聚醯亞胺薄膜產品在軟性電路板市場的永續成長。 從含有產品價格因素在內的問卷調查中找到產業鏈中最有議價能力廠商的最重要需求及預估用量，進而做為公司開發下一世代聚醯亞胺薄膜產品的依據。 / Start from 2006, Polyimide films industry has become very competitive in flexible printed circuits applications. The polyimide film industry has transformed from monopoly to oligopoly, major players in flexible printed circuits market are DuPont, Kaneka, SKC-Kolon and Taimide companies. After analyzing the political, economics, social, technical and industrial trends, The FPC industry has been re-segmented into two segments – Basic market and Niche market. With different strategies been developed for different markets, we re-position our different type of Kapton® polyimide films for different markets and developed an executable marketing plan which will be test in selected customers. Through price included questionarries, we also found the key industrial decision makers’ unmet needs, price expectation and potential volume. Base on the findings, we are able to develop the next generation polyimide films to satisfy customers.