Made available in DSpace on 2015-03-05T18:24:05Z (GMT). No. of bitstreams: 0 Previous issue date: 22 / Nenhuma / Pensar as configurações da sociedade atual é perceber e vivenciar novos processos de comunicação. O sistema tecnológico de informação, especialmente marcado pela consolidação da internet, reestruturou o modelo de comunicação no contexto das organizações e modificou as atuais competências dos profissionais da área. Levando-se em conta o veloz processo de transformação das características do mercado digital, buscou-se desenvolver, através dessa pesquisa, uma análise acerca do site organizacional de uma empresa brasileira, como forma de avaliar as estratégias e ações de Relações Públicas como recursos essenciais para a eficácia da comunicação organizacional eletrônica. O estudo apresenta relações entre os moldes comunicacionais criados a partir da emergência tecnológica e os novos padrões organizacionais, enfatizando a importância da descoberta do papel desempenhado pela área de Relações Públicas diante de um novo lugar midiático, como estrategista da comunicação organizacional / Thinking about the current society settings is the same of perceiving and deeply living the new communication processes. The technological information system, specially signed by the internet strengthening, has restructured the communication model in the organizations context and it has modified the current competency of the professional of the area. Taking into consideration the fast transformations of the quick digital market, it was conducted a investigation, thorough this research, an analysis over a organizational website of a Brazilian company, as a way to evaluate the strategies and actions of a Public Relations as essential resources to the effectiveness of the electronic organizational communication. The investigation presents the relations between the communicational shapes created from the technological emergencies and the new organizational standards, emphasizing the discovery importance of the role played by the Public Relations area facing a media niche, as an organizational communication strate

Made available in DSpace on 2016-03-15T19:42:46Z (GMT). No. of bitstreams: 1 Leonardo Andre Elwing Goldberg.pdf: 1452372 bytes, checksum: eefc4f4be6d28a82db46f0c526aeedc9 (MD5) Previous issue date: 2014-06-18 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The aim of this dissertation is to link the social networking sites, more specifically the facebook to Society of Spectacle concepto of Guy Debord. In this proposal the homonyms text and movie Society of Spectacle have been revisited by authors like Marx, Vargas Llosa, Khel, Azevedo and Bauman. The Debord marxismo theory influences as well as the different idea os spectacle concept by Vargas Llosa and the Khel studies about TV realities shows, guided by him, were examined. Furthermore, we emphasize Azevedo language issues and their changes as well as Bauman ideas about the surveillance and recognition in networking. This work wants to understand relationships in the website, passing for Hegel, Freud and Lacan experiences in order to achieve a debordian Desire concept. Besides of this, we are attempting to reach better knowledge of current situation of internet and society from the Debord pespective of Spectacle also to re-signify relationships and society from facebook device. / A presente dissertação se propõe articular a ideia de redes sociais e sites de relacionamentos virtuais, mais especificamente o facebook, ao conceito de Sociedade do Espetáculo de Guy Debord. Dentro dessa proposta, o texto e o filme homônimos, Sociedade do Espetáculo , são revisitados e trabalhados junto aos autores como Marx, Vargas Llosa, Khel, Azevedo e Bauman. Examinou-se a influência marxista em Debord, a ideia diferenciada de espetáculo concebida por Vargas Llosa e o estudo de Khel dos realities shows e da televisão norteados por Debord. Além disso, destacamos Azevedo e a questão da linguagem e suas transformações, e Bauman que deflagra a ideia de vigilância e reconhecimento nas redes sociais. O recorte do trabalho visou à compreensão dos relacionamentos pessoais nos sites de relacionamentos virtuais, então se passou por Hegel, Freud e Lacan para pensar a concepção debordiana de Desejo. Ademais, dentro desse panorama, construiu-se uma tessitura para uma melhor compreensão da conjuntura atual da internet e da sociedade sob o prisma do espetáculo para Debord e do site facebook, e finda em uma elaboração sobre a ressignificação dos relacionamentos pessoais e da sociedade a partir do dispositivo facebook. Concluiu-se que os sites de relacionamentos virtuais atendem à demanda, de forma aperfeiçoada, da Sociedade do Espetáculo, transformando os relacionamentos pessoais.

全球資訊網(WWW)的出現，其結合有文字、聲音、動畫、影像等多媒體的特性，且具有即時性、互動性、低成本、全天候、無國界、多媒體等特性，使得網際網路成為現有的報章雜誌、廣播、電視之後最具影響力的第四大媒體。這股風潮，民意代表自然也不能置身事外，民意代表的個人網站紛紛成立，但究竟網友要的是什麼樣的民意代表網站，則少有相關研究。 本研究採問卷法蒐集資料，再以多變量方法分析回函資料，期能從網站使用者的角度，給予個案網站----「賴士葆選民服務網」產品策略上的建議，研究結論如下： 一、 產品定位方面： 從網友對11個產品屬性重要性的評估，及網友對個案網站在11個產品屬性的評價，將建議策略分成以下四種： (1)強調策略：立委的形象與專業度佳、網站有線上服務區、網站上有留言版及電子信箱、網站的內容豐富且更新度高。 (2)改善策略、對私人資料的保密性、網站的下載速度及穩定性。 (3)保持策略：網站的親和力高、網站提供會員優質服務、有屬於自己的社群。 (4)放棄策略：有多媒體的應用使網站更生動、網站的娛樂性好。 二、 產品改進策略方面： 區分目標市場（產品強度較高的一群）及非目標市場的網友對產品屬性的要求是否有所不同。結果兩者在網站有留言版及電子信箱、網站的娛樂性好這兩個產品屬性上重視程度有明顯差異，建議要掌握目標市場的心，可從此兩項產品屬性，特別是留言版及電子信箱下手。 / Since the emergence of the WWW, it brings multimedia characteristics, combining text, voice, animation and video. Real time, interaction, low-cost, no time limit, and no border restriction make it become the fourth media subsequently to newspaper, broadcast, and television. This trend makes legislators setup their personal websites; however, there are scant studies about what kind of website users really need. This study adopts questionary method to gather data, and analyzes the data with Multivariable Method, aiming to give the case website----www.sbiai.org.tw----suggestions in product strategy from the users' points. The conclusion is as follows: In product positioning strategy: From users' evaluation about 11 product attributes, and users' evaluation case website performance in 11 product attributes, this research give four strategy as follows: 1. Emphasis strategy: the excellent image and professionalism; online service; message board and email box; content affluence. 2. Improvement strategy: the security about personal data; the download speed & stability. 3. Maintenance strategy: friendliness; good member service; having groups. 4. Abandon strategy: multimedia application; amusement. In product Improvement Strategy: To distinguish target market form the non-target market, and make need comparison between them. The result shows they have apparent difference in message board and email box, and amusement. From these two product attributes, especially message board and email box, you can capture the target market.

<p>Abstract</p><p>Purpose/Aim: In my essay I study the use of Internet with information overload as my perspective. I compare two age groups in order to find out whether there is a difference between generations in how they use the Internet and experience the vast amount of information that is found on the net.</p><p>Material/Method: I gather information from six frequent World Wide Web users to find out whether they are experiencing information overload when using the Internet in their spare time and how they structure and make sense of the vast amount of information that is found on the net. I use semi-structured interviews to gather qualitative, not quantitative, material for my study. I have also used literature and websites on information overload, the Internet, and connected themes in order to get a broader picture of the subject and help me analyse the material.</p><p>Main results: The main results of my study are that frequent Internet users do not feel that they suffer from the vast amount of information found on the World Wide Web. They rather enjoy it and if they have heard the term information overload they assume that it does not apply to their use of the Internet. They have special routines to help them structure up and make sense of the information.</p><p>The differences between the age groups are minor. The younger group draws a parallel between knowing about computers and knowing how to use the Internet whereas the older group thinks of information searching skills as a measure of how good you are at using the Internet. The younger ones were more likely than the older ones to get ideas from commercials on what to look for on the net.</p><p>Almost every respondent described a difference between generations during the interview. They thought that the elderly people using the net are more likely to suffer from information overload. The result of the study does though show that age does not matter very much in this case. The time you spend using the Internet is more important: After learning the basic methods you can learn how to structure up and find information while using the net.</p><p>Keywords: Internet, website, homepage, discussion group, newsgroup, community, e-mail, eshop, online entertainment, online games, search engine, communication, case study, information overload.</p>

<p>Abstract</p><p>Title: External communication channels of Prime Care How they where thought to be, how they work and how costumers apprehend them.</p><p>Number of pages: 50 (64 Including enclosures)</p><p>Author: Sophie Dicksen</p><p>Tutor: Peder Hård af Segerstad</p><p>Course: Media- and Communication Studies D</p><p>Period: Spring 2007</p><p>University: Division of Media and Communication, Department of Information Science, Uppsala University</p><p>Purpose/Aim: The focus of this paper lies on the external communication channels of Prime Care and the aim is to study the following aspects: How do the channels work? How are they apprehended by customers of the company? What are Prime Cares own thoughts behind the channels? How does Prime Cares self-image correspond to the way that customers apprehend the company?</p><p>Material/Method: Twenty interviews has been done with different customers of Prime Care in order to see how the company and its communication flow is apprehended. A consultant manager of Prime Care has also been asked about purposes behind the companies external communication channels in order to enable a comparison between Prime Cares image and profile. Prime Cares website, one of their mail sendouts, their salescalls, salesvisits and their exhibition participation have been studied on the basis of relevant litterature. Maletzkes model of mass communication was used as a general view of communication flow.</p><p>Main results: All communication channels included in this study have different ways of function even though they all have the same main purpose, videlicet to promote the company, to inform about its activities and to recruit new customers and consultants. All costumers have a positive impression in general of channels they have used even if some smaller changes are asked for concerning avaliable contact times. Prime Cares thoughts behind the channels are presented through their consulant manager and she believes for example that the companys website is the most effective medium when it comes to capturing the target groups interests. Even though Prime Cares assumptions about their self-image is not always similar to the customers ways of seeing them, both parties for example tend to agree that the companys avaliability is highly valuated.</p><p>Keywords: Prime Care, website, interviews, mail sendouts, salesvisits, salescalls, exhibition, Maletzkes model of mass communication flow.</p>

Abstract Purpose/Aim: In my essay I study the use of Internet with information overload as my perspective. I compare two age groups in order to find out whether there is a difference between generations in how they use the Internet and experience the vast amount of information that is found on the net. Material/Method: I gather information from six frequent World Wide Web users to find out whether they are experiencing information overload when using the Internet in their spare time and how they structure and make sense of the vast amount of information that is found on the net. I use semi-structured interviews to gather qualitative, not quantitative, material for my study. I have also used literature and websites on information overload, the Internet, and connected themes in order to get a broader picture of the subject and help me analyse the material. Main results: The main results of my study are that frequent Internet users do not feel that they suffer from the vast amount of information found on the World Wide Web. They rather enjoy it and if they have heard the term information overload they assume that it does not apply to their use of the Internet. They have special routines to help them structure up and make sense of the information. The differences between the age groups are minor. The younger group draws a parallel between knowing about computers and knowing how to use the Internet whereas the older group thinks of information searching skills as a measure of how good you are at using the Internet. The younger ones were more likely than the older ones to get ideas from commercials on what to look for on the net. Almost every respondent described a difference between generations during the interview. They thought that the elderly people using the net are more likely to suffer from information overload. The result of the study does though show that age does not matter very much in this case. The time you spend using the Internet is more important: After learning the basic methods you can learn how to structure up and find information while using the net. Keywords: Internet, website, homepage, discussion group, newsgroup, community, e-mail, eshop, online entertainment, online games, search engine, communication, case study, information overload.

Abstract Title: External communication channels of Prime Care How they where thought to be, how they work and how costumers apprehend them. Number of pages: 50 (64 Including enclosures) Author: Sophie Dicksen Tutor: Peder Hård af Segerstad Course: Media- and Communication Studies D Period: Spring 2007 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose/Aim: The focus of this paper lies on the external communication channels of Prime Care and the aim is to study the following aspects: How do the channels work? How are they apprehended by customers of the company? What are Prime Cares own thoughts behind the channels? How does Prime Cares self-image correspond to the way that customers apprehend the company? Material/Method: Twenty interviews has been done with different customers of Prime Care in order to see how the company and its communication flow is apprehended. A consultant manager of Prime Care has also been asked about purposes behind the companies external communication channels in order to enable a comparison between Prime Cares image and profile. Prime Cares website, one of their mail sendouts, their salescalls, salesvisits and their exhibition participation have been studied on the basis of relevant litterature. Maletzkes model of mass communication was used as a general view of communication flow. Main results: All communication channels included in this study have different ways of function even though they all have the same main purpose, videlicet to promote the company, to inform about its activities and to recruit new customers and consultants. All costumers have a positive impression in general of channels they have used even if some smaller changes are asked for concerning avaliable contact times. Prime Cares thoughts behind the channels are presented through their consulant manager and she believes for example that the companys website is the most effective medium when it comes to capturing the target groups interests. Even though Prime Cares assumptions about their self-image is not always similar to the customers ways of seeing them, both parties for example tend to agree that the companys avaliability is highly valuated. Keywords: Prime Care, website, interviews, mail sendouts, salesvisits, salescalls, exhibition, Maletzkes model of mass communication flow.

社會、經濟快速成長，許多複雜的社會情況已非政府部門可以處理的，因此，許多非營利組織油然而生，長期關懷社會弱勢、以更彈性的方式提供社會服務、抑或推廣某種理念成為穩定社會的一股力量。但近年來非營利組織運作面臨許多困境，例如：財源籌措困難，人員流動率高、資訊不透明、同質性組織競爭。 然而一項低成本媒體的出現─網際網路，讓企業、組織可用非常低的成本直接傳遞產品、服務資訊予消費者，此一工具是非營利組織可以善加運用的，然許多非營利組織在使用上卻面臨到如何經營、如何善用網站爭取資源等問題。 因此，本研究以多重個案設計的質性研究方法，觀察台灣網站評價前四名的非營利組織網站，擬分析、歸納出台灣非營利組織網站設計與經營的關鍵成功因素，做為台灣非營利組織在進行網站設計、經營時的建議。 本研究採用網站評估相關理論分析四個非營利組織網站後提出四項建議： 1. 非營利組織在使用網站作為宣傳宗旨、使命的工具時，在網站上應將其理念、使命作完整的描述，並將具體行動與成果發佈於網站中 2. 了解目標族群，提供網站使用者適合的版面設計、內容與功能 3. 傳達給使用者的資訊，越簡單的方式越有效 4. 實體的活動與虛擬的網站配合使用 / The fast social and economic growths have created complex social situations and issues that governments can no longer process. Therefore, many non-profitable organizations emerged in order to: take care of the under-privileged, provide more flexible social service or promote ideas and spirits that bring stability to the society. However, during the past few years non-profitable organizations face many challenges including difficulties in funding, loss of member, lack of information transparency, similar organization competition, etc. A form of media has emerged, namely, the World Wide Web that enables firms and organizations to send products and provide services to end user with very low cost. This should be a media utilized by non-profitable organizations, yet many non-profitable organizations faced difficulties in managing and effectively using websites to gain resources etc. Therefore, this research used qualitative several case studies to observe the top four non-profitable organizations website from Taiwan. This research have analyzed and summarized the key design and management success factors of the Taiwanese non-profitable organizations. This finding can serve as a reference for Taiwanese non-profitable organizations in website design and management. This research analyzed the four non-profitable organizations via related theories and provides the following suggestions: 1. When non-profitable organizations are using websites as a tool for promoting vision, the website should provide a complete description of the organization’s vision, and publish the actions and results achieved on the website 2. Understand target audience, provide website user suitable interface design, content and function 3. Transfer information to the users, the simpler the more effective 4. Physical events should be used in correspondence with website.

Background: Because of the high-speed development of e-commerce, online group          buying has become a new popular pattern of consumption for Chinese consumers. Previous research has studied online group-buying (OGB) purchase intention in some specific areas such as Taiwan, but in mainland China. Purpose:    The purpose of this study is to contribute to the Technology Acceptance Model, incorporating other potential driving factors to address how they influence Chinese consumers' online group-buying purchase intentions. Method:     The study uses two steps to achieve its purpose. The first step is that I use the focus group interview technique to collect primary data. The results combining the Technology Acceptance model help me propose hypotheses. The second step is that the questionnaire method is applied for empirical data collection. The constructs are validated with exploratory factor analysis and reliability analysis, and then the model is tested with Linear multiple regression.  Findings: The results have shown that the adapted research model has been successfully tested in this study. The seven factors (perceived usefulness, perceived ease of use, price, e-trust, Word of Mouth, website quality and perceived risk) have significant effects on Chinese consumers' online group-buying purchase intentions. This study suggests that managers of group-buying websites need to design easy-to-use platform for users. Moreover, group-buying website companies need to propose some rules or regulations to protect consumers' rights. When conflicts occur, e-vendors can follow these rules to provide solutions that are reasonable and satisfying for consumers.

The current economic situation in the U.S. has demanded budget cuts in all areas of American life, including education. Faced with these unprecedented cuts, many arts programs are losing their funding. Many art educators are finding it a challenge to provide art education without compromising the quality of the curriculum and program. Through a comparative analysis of materials and fundraisers and a document analysis of money saving tips, strategies are suggested for art teachers to save and find money.