<p>This thesis discusses the possibility of combining music and images through the use of metadata. Test subjects from different usability tests say they are interested in seeing images of the band or artist they are listening too. Lyrics matching the actual song are also something they would like to see. As a result an application for cellphones is created with Flash Lite which shows that it is possible to listen to music and automatically get images from Flickr and lyrics from Lyrictracker which match the music and show them on a cellphone.</p>

<p>This study has the purpose of looking at the current and future position of recordlabels from a context involving the technological developments, while theopportunities for the artists are changing. As the actors inside them music industryfind themselves in an ever changing climate where traditional supply chains arethreatened by new technology, the record labels need to change the way they workin order to maintain their existence in the music industry. The study has beenconducted by interviewing a number of people involved in the music industry, byusing a qualitative method approach. The conclusion of the study shows that thetraditional way of doing business by treating music as a product that makes revenueis gone. Instead the labels have to take on new roles formerly run by third parties inorder to survive and be profitable, especially since artists can now in control ofactivities that used to be controlled by the record label.</p>

爭議多年的樂生療養院拆遷事件，2007年在網路上引發強大的保留聲浪，部落客主動採訪、報導、串連、評論，讓樂生議題受到主流媒體及政治人物的矚目，進而影響政府決策。在公民新聞並不盛行的台灣，這些具有報導性質的書寫，展現了極大的公民媒體能量。 　　本論文從傳統的公民新聞意理出發，蒐集近年國內外重要的網路公民新聞經驗，探看網路時代公民新聞的變與不變；進而以樂生保留運動為主要案例，紀錄此一公民新聞浪潮爆發、凝聚力量、展現人氣的過程，這些積極的網路使用者運用Web2.0平台工具、在線上及線下活躍串流，讓他們適時填補主流媒體忽視的公共議題，形成一種公民傳播體系。他們的實踐經驗，也隱然投射出台灣公民社會的「運動型媒體」趨勢。 / The incident of Lo-Sheng Sanatorium has caused a dispute amongst our people for many years now. And when the incident aroused the support of majority to preserve the sanatorium through the world-wide web in 2007, bloggers began to voluntarily interview, report, link, and comment on the subject matter, which attracted the attention of mainstream media and political figures. And these attentions even affected the government’s final decision. In the land of Taiwan where civic journalism was not popular, these newsworthy articles show how great the power is of civic journalism. 　　This thesis starts with the traditional concept of civic journalism, introducing important cases on the web from all over the world and to probe into the constancy and inconstancy of civic journalism in the internet era. With the incident of Lo-Sheng Sanatorium as the main subject matter of this thesis, we’ll recount the process in which this citizen news broke-out, united citizen strengths and gained news value. These enthusiastic internet users made use the Web 2.0 tools to actively link everyone together, whether online or offline. They can also work as the supplement to the mainstream media and provide the news that was overlooked, which has now developed into some kind of citizen media system. This realization has also projected the trend of Taiwan society’s event-related media.

隨著網際網路的發展，許多商家紛紛將實體活動移至網路中，藉由網站平台提供服務。然而，網路環境變化快速，近年來Web2.0的概念興起，網路型態從單純讀取，逐漸成為開放與分享的平台，使用者從被動接受訊息的角色，轉換為內容主動提供者並且與之產生互動，許多互動性質強的實體活動，如KTV也漸漸移至網路上進行。在眾多互動性功能的網站中，如何吸引消費者繼續在該網站活動產生顧客忠誠度，即為當前重要的議題。因此本研究之目的在於探討Web 2.0網站環境中，「使用者感受之互動性、社會臨場感與心流程度之關係」、「產品涉入程度的干擾」，以及對「使用者信任態度、滿意度和忠誠度所產生的影響」。 本研究以實體活動中互動性質強的KTV活動為方向，選擇愛卡拉線上唱歌網站作為研究對象，歸納過去學者的理論架構(Bitner, 1990; Csikszentmihalyi,1975; Lin,2007; Luo,2002; Novak,1996; McKinney et al,2002; Short,1976; Monroe and Guiltinan,1975)，以及深入訪談之結果，提出一整合性架構。最後利用結構方程模式以及一般線性迴歸驗證本研究之假說。本研究結果發現: 1. 易用性、資訊系統品質以及感受到有用，三項網站服務品質子構念，對互動性及滿意度皆有正面的影響。其中，又以能夠符合消費者實際需求的「感受到有用」對其影響最大。 2. 互動性包含特性為主動控制、雙向溝通以及回應性，對社會臨場感以及心流皆有正面的影響，其中，又以雙向溝通最具解釋力。 3. 互動性以及社會臨場感皆對心流有正面的影響，其中，互動性必須透過心流影響使用者信任態度，進而影響其滿意度以及顧客忠誠度。 4. 產品涉入程度對心流有直接主效果的影響，且對社會臨場感與心流之間有強化作用。但對互動與心流之間的關係無強化的作用。 關鍵字：Web 2.0、互動性、社會臨場感、心流、產品涉入程度

本研究旨在探討Web2.0時代下社群網站的服務品質要素，以剛進入國內的世界最大社群網站「Facebook」為研究對象。以焦點團體訪談（Focus group）方式，輔以文獻支持，針對Facebook的使用者做深度訪談，探索使用者所在意的社群網站服務品質要素。訪談結果共整理出24個B2C，及12個C2C等共36個社群網站服務品質要素。再將36個服務品質要素結合Kano模式，探討每個要素的二維品質特性。同時 加入涉入程度、網站社交強度及使用者經驗為調解變數，探討不同涉入程度、網站社交強度及使用者經驗下，服務品質要素的二維品質分類特性。研究結果歸類出4個魅力品質、8個一維品質、16個必須品質及8個無差異品質。另外在不同涉入程度、網站社交程度及使用者經驗下，對於網站服務品質的二維品質皆有不同的分類。

Max Moritz   Uppsatsens syfte är att undersöka om Facebooks community-sida bygger på skäliga principer för dess användare, vilka rättigheter och skyldigheter dessa har och om ett skäligt samarbetssystem kan upprättas på community-sidan. För att besvara uppsatsens frågeställningar används John Rawls tankemodell ursprungspositionen som appliceras på principerna. Uppsatsens teoretiska grund byggs utifrån John Rawls teori rättvisa som skälighet och Thomas Hobbes Leviathan, för att visa på hur Facebook kan definieras som ett digitalt samhälle och därmed bli ett föremål för den här typen av undersökning. Uppsatsen belyser också de förändringar som skett på webben och sätter förändringen i relation till uppsatsen.   Resultatet visar att community-sidan bygger på skäliga principer, att användarna har en rättighet att inte behöva utsättas för trakasserier, välja vem som ser inlägg man gör, välja innehåll man vill se, anmäla innehåll och att förmedla sin åsikt till andra användare. Resultatet visar också att användarna har en skyldighet att inte utsätta någon för trakasserier eller mobbning, inte konspirera eller uppmana till våldsbrott, att tänka sin målgrupp och anpassa budskapet med hänsyn i åtanke. Resultatet visar också på att community-sidan kan sägas lägga grunden för ett skäligt samarbetssystem mellan användarna.

The concept of the sharing economy has gained increased attention among academicresearch and practitioners alike. The sharing economy presents a shift from the traditionalcommerce way of business to a more collaborative sharing of resources. Companies suchas Uber, Airbnb and TaskRabbit have contributed to the raising popularity of sharingservices, by providing consumers with a platform to engage in peer-to-peer sharing. Inaddition, Web 2.0 has proven to be an essential factor in the rigorous growth of the sharingeconomy among consumers, by connecting them and enabling consumer engagement.Despite academic researchers devoting more attention to the sharing economy, there hasbeen a lack of research addressing specific influences that Web 2.0 has on the consumerin the sharing economy. In order to fill this gap, this research seeks to gain a deeper understanding of the consumerperspective by providing valuable insights into how Web 2.0 affects consumer behaviorwithin the sharing economy. Therefore, this research first aims to identify the aspects thatdrive consumers to consider the sharing economy as an alternative to traditional options.Following this, the research intends to uncover how both companies and peer consumersin the sharing economy attempt to influence potential consumers’ consideration of asharing option. Finally, it is equally important to highlight how participation and Web 2.0affects the outcomes. To fulfill this purpose, a qualitative study has been conducted among users of the sharingeconomy. The sample group for the semi-structured interviews was selected based ontheir shared characteristic of belonging to Generation Y and having used a sharing optionin the past. In order to add a degree of credibility to our findings, a product manager fromthe sharing economy shared comments and insights in regards to the data gathered duringthe interviews. Several themes were derived from the gathered data through the analysis and discussionin regards to the drivers, influencing factors and outcomes of the participation in thesharing economy. In terms of the drivers, the first theme is financial considerations, whoseimportance is dependent on the nature of the sharing option. The second theme is the needfor experience, which includes authentic and local experiences. Finally, the theme ofsecurity considerations is concerned with the perception of risk of participation in thesharing economy. Within the company influencing factors, the first theme of onlinemarketing is subjected to factors such as presentation and delivery which affect thecredibility of these activities. Meanwhile, the second theme of consumer referral systemsenjoys more credibility due to the overwhelming involvement of peers. On the other hand,influences by other consumers show the importance of trust in peers through eWOM,including reviews and recommendations, as part of the identified receiving consumerengagement theme. The final influencing factors are part of the third-party theme, whichincludes the importance of online news and pop culture as a source of awareness. Lastly,the identified themes in terms of outcomes after participating in the sharing economyrevolve around the change in concerns regarding risk and uncertainty, which affect thedegree of online trust. Finally, the creating consumer engagement theme shows that thequality of the sharing experience motivates the consideration to engage in eWOM and inturn become an advocate for sharing options.

With the so called Second internet era and the creation of Web 2.0, the amount of the internet users, who participate in creating its contect, has rapidly expanded. Open communication between the recipients and the producers of the media messages, and the wider possibilities to give a feedback as an online media reader are typical for this ongoing period. One of the ways, how to give a feedback, are the discussion forums below the articles. These discussion forums has changed in recent years and most of the Czech online media have started to moderate them or control them. The discussion forums are also not any longer anonymous. In this thesis, I am describing the discussion forums of the three most read Czech news websites - Novinky.cz, iDNES.cz and Aktuálně.cz. On the base of the analysis of the rules of a discussion and the interviews with the discussion administrators, I am describing, how many people in these media organizations work as the discussion administrators and how they moderate and control the posts. I am also dealing with the rules for the people, who want to také part in the discussion forums, whether they can be anonymous and if there are any specified rules, how to behave.

Made available in DSpace on 2017-07-21T14:43:01Z (GMT). No. of bitstreams: 1 felipemarinho.pdf: 2547272 bytes, checksum: e33ceeee526828b16dbad23acad6c60a (MD5) Previous issue date: 2011-05-12 / In a scenario of participatory communication on the Internet, this paper discusses characteristics of the online presence of representative individuals, who excel in the network. Studying the use, talks and social representations of those persons that appear in this environment. We approach the theory of gatekeeping and the scenery as participatory web change the traditional sense. It is also reflected how the rise of web 2.0 brings out the theory leads, for example, the concept of gatewatching. As this research examines the positioning of individuals on the Internet, we discussed how cyberspace changes the way that people's identity is defined and how it is built the reputation of a person on the network. Also worked the concept of social actor related to the presence of on-line, which defines the set of actions and interactions of a particular individual in the network. To illustrate the concept of online presence, the research study the positioning of Barack Obama on the network, especially as regards the election campaign as Democratic candidate for U.S. presidency. The method that conducts research is based on qualitative research with semi-structured and sustained by the contribution of social representations. Eight individuals were interviewed. Are raised features of their online presence. It is shown that the respondents are heavy users and stay connected during the entire time they are awake. It is also raised with people who they connect, using criteria to participate in certain site or social network and finally the representation of them is shown on the network. The interviews you can see that the respondents regard the publication of contents on the Internet as a form of sociality and that they appreciate the movement and conversation on the web. Sharing information appears as something as important as the content production. Finally we discuss the online presence from some intersections. Tensions are shown in the placement of respondents on the Internet as the relationship between what is shown professionally before the content is personal and relationship between them that the daily contents become public and which remain private. / Em um cenário de comunicação participativa na internet, este trabalho discute características da presença on-line de sujeitos representativos, que se destacam na rede. Estuda o uso, conversações e representações sociais que aparecem dessas pessoas nesse ambiente. É abordada a teoria do gatekeeping e como o cenário participativo da internet modifica a acepção tradicional do termo. Também é refletido como a ascensão da web 2.0 faz surgir derivações da teoria, como por exemplo, o conceito de gatewatching. Como esta pesquisa analisa o posicionamento de indivíduos na internet, é discutido como o ciberespaço altera a maneira que a identidade das pessoas é definida e como é construída a reputação de uma pessoa na rede. Também é trabalhado o conceito de ator social, relacionado com o de presença on-line, que define o conjunto de ações e interações de determinado indivíduo na rede. Para exemplificar o conceito de presença on-line, a pesquisa estuda o posicionamento de Barack Obama na rede, principalmente no que se refere a campanha eleitoral do democrata como candidato a presidência dos Estados Unidos. O método que conduz a pesquisa é baseado em pesquisa qualitativa com entrevista semi-estruturada e sustentado pela contribuição das representações sociais. São entrevistados oito sujeitos. São levantadas características da presença on-line deles. É mostrado que os entrevistados são heavy users e ficam conectados durante praticamente todo o tempo que eles estão acordados. Também é levantado com que pessoas eles se conectam, critérios que usam para participar de determinado site ou rede social e por fim é mostrada as representações deles na rede. Com as entrevistas é possível perceber que os entrevistados encaram a publicação de conteúdos na internet como forma de socialidade e que eles dão valor a circulação e conversação na web. O compartilhamento de informações aparece como algo tão importante quanto a produção de conteúdos. Por fim é discutida a presença on-line a partir de algumas intersecções. São mostrados tensionamentos no posicionamento na internet dos entrevistados como a relação entre o que é mostrado profissionalmente frente o conteúdo que é pessoal e a relação entre que conteúdos do cotidiano deles tornam-se públicos e quais permanecem privados.

Made available in DSpace on 2016-04-26T18:10:52Z (GMT). No. of bitstreams: 1 Marcelle Bonassi Ribeiro.pdf: 4982584 bytes, checksum: 0f44b2e10172b80213e54315db4c15f6 (MD5) Previous issue date: 2011-05-20 / The present document is a research about initiatives concerning sustainable development lead by three major Brazilian private banks and that involve the activation of social networks in Web 2.0 environments. The research seeks to comprehend how the economic sector has reached the general population, in the scope of communication and actions for social responsibility, simultaneously, intending to consolidate its trademarks regarding the matter of sutainability. As one of its actions, and that is the focus of our research, we highlight the specific one that uses social networks on the Internet, such actions are entailed, for most of the times, with the sector of social responsibility of the companies. This way, the banks aim to relate the ideas of social actions (carried out by the company) with the activation of social networks and social media , and it happens in the universe that discusses the problems of sustainable development. There will be analyzed the projects of Banco do Planeta , Itaú Social and Espaço Real de Práticas em Sustentabilidade / Este trabalho é uma pesquisa sobre iniciativas em desenvolvimento sustentável conduzidas por três grandes bancos privados brasileiros e que envolvem a ativação de redes sociais nos ambientes da Web 2.0. A pesquisa busca compreender de que forma esse setor econômico vem agindo junto ao público em geral, simultaneamente no plano da comunicação e da ação de responsabilidade social, no sentido de consolidar suas marcas em torno da questão da sustentabilidade. Como uma de suas ações, e que constitui o foco de nossa pesquisa, destacase aquela específica que faz uso de redes sociais na internet, ação essa que está vinculada, na maioria das vezes, ao setor de responsabilidade social das empresas. Dessa forma, os bancos estão buscando relacionar as ideias de ação social (desempenhada pela empresa) com a ativação de redes sociais e mídia social , e isso dentro do universo que discute os problemas do desenvolvimento sustentável. Serão analisados os projetos Banco do Planeta, Itaú Social e Espaço Real de Práticas em Sustentabilidade