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'Lodge-ical' thinking and development communication : !Xaus Lodge as a public-private community partnership in tourism.Dyll-Myklebust, Lauren. January 2011 (has links)
This thesis explores the interface between community development via tourism and the field of
development communication vis-à-vis a case study of the community-owned and privatelyoperated
!Xaus Lodge in the Kgalagadi Transfrontier Park. The research is informed by
Critical Indigenous Qualitative Research that employs interpretive research practices that aim
to be ethical, transformative, participatory and committed to dialogue. The study valorises the
voices of all lodge stakeholders analysing their expectations and how they negotiate the
processes involved in the establishment and operations of the lodge. As a longitudinal study
from 2006 until 2011 it focuses on the processes involved in transforming a failed poverty
alleviation-built tourism asset into a commercial product with a range of benefits for the
community partners. The processes involved are studied and shaped via participatory action
research. This thesis generates a generalised public-private-community lodge partnership
development communication model based on the findings of the !Xaus Lodge case study. The
analysis of !Xaus Lodge is guided by development communication principles and practice such
as the Communication for Participatory Development (CFPD) model, as well as the notion of
pro-poor tourism (PPT). The applicability of these policies, approaches and models is
problematised highlighting the complexity of development on the ground, particularly with
indigenous and local communities. This study sets out the importance of cultural relativity in
development projects whereby possible differences in the stakeholders‟ history, epistemology
and ontology should be taken into consideration if a project is to negotiate both the demands of
commercial viability as well as the symbolic and spiritual needs of the community partners. / Thesis (Ph.D.)-University of KwaZulu-Natal, Durban, 2011.
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The re-presentation of an Indian identity by South African print media : a case study of The Leader 1 April - 25 April 1994.Bramdaw, N. R. January 1995 (has links)
In the Kwa-Zulu Natal context, a lot of attention has been paid to the construction of Zulu ethnicity in the potential and discursive spheres. Less attention has been paid however to the construction of Indian ethnicity in this region. This project will explore the exclusivist construction of an Indian ethnic identity by an Indian-owned print medium in this geographical context during the time of the 1994 South African elections, when various political parties fought for what has been called the "Indian vote". It will attempt to point out that the notion of ethnic identity offered by this medium to its readers does not actually challenge those offered to the community by the old South Africa state. In grounding the analysis of the editions under discussion in a framework developed by Norman Fairclough, this study draws heavily on a theoretical continuum developed by Antonio Gramsci and Louis Althusser. It is in such a theoretical context that Fairclouch has developed the methodology of Critical Discourse Analysis (CDA). By bringing such a methodology to bear on the texts under analysis, the study hopes to develop an understanding of Indian ethnicity in this region which suggests that it is an extremely problematic construct. / Thesis (M.A.)-University of Natal, 1995.
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The development of community-based media for AIDS education and prevention in South Africa: towards an action-based participatory research model.Parker, Warren. January 1994 (has links)
This research explores the development of community-based media for HIV/AIDS education and prevention. The theoretical framework for the research was based in semiotic, cultural studies and participatory action research perspectives and is critical of conventional approaches to communication and media production.
Conceptual ideas for the media products emerged through interaction with small groups of participants utilising participatory action research and focus group methodology. A series of posters were produced and distributed within the communities studied. The research demonstrates a practicable and replicable methodology for deriving community perspectives around a range of issues and articulating these via small media products. The methodology is relevant to health education, but may also be applicable to a range of community-based initiatives that seek to facilitate social change. / Thesis (M.A.)-University of Natal, 1994.
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The role of "film study" within the English syllabus in White English medium secondary schools in the Transvaal : 1977-1990.Ballot, Jane Jennifer. January 1993 (has links)
Prior to 1986, there was no media studies of any type prescribed at secondary schools in the Transvaal. However, individual teachers and schools have recognised the need for children to receive instruction in the media. This saw the introduction of varying forms of informal media studies into the classroom. / Thesis (M.A.)-University of Natal, Durban.
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Responsible watchdogs? : normative theories of the press in post-apartheid South Africa : a discourse analysis of 102 newspaper articles 1996-99.Skjerdal, Terje Steinulfsson. January 2001 (has links)
This treatise is a study of media-related articles in the South African press February 1996 to April 1999. Through a discourse analysis approach, the treatise identifies two main discourses relating to normative press models: the watchdog discourse and the nation-building discourse. It is argued that the watchdog discourse largely resembles classical libertarian press ideals, while the nation-building discourse resembles social responsibility ideals. The analysis contains numerous examples of the tensions between the government and the newspaper industry in terms of normative press
models. Finally, the treatise challenges the assumed tensions that exist between nation-building and watchdog discourses, and suggests communitarianism as an ideology which upholds the crucial interests of both the press and the government. / Thesis (M.A.)-University of Natal, Durban, 2001.
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Cutting into perceptions : investigating men's understanding of protection - through medical male circumcision for HIV prevention, in Durban, KwaZulu-Natal.Mathew, Wesley. January 2012 (has links)
Three recent Randomised Controlled Trials (RCTs) have been able to deduce that Medical
Male Circumcision (MMC) can reduce a heterosexual man’s chances of acquiring HIV
through vaginal sexual intercourse by approximately 60% (Auvert et al. 2005; Gray et al.
2007; Bailey et al. 2007). In 2010, based on WHO recommendations, South Africa
commenced a nationwide roll-out of MMC services. However, in the wake of these findings
have come concerns that decreases in men’s perceived risk of contracting HIV could spark
increases in risky sexual behaviour (risk compensation), in turn, driving up HIV incidence as
opposed to abating it (Cassell et al. 2006). Accordingly, the World Health Organisation has
identified social change communication as one of the ten key elements critical to the success
of a wide scale MMC roll out (WHO & UNAIDS, 2010). Aside from creating demand, the
role of MMC health communication efforts in crafting messages delineating the scope of
MMC’s protective ability is paramount; especially in South Africa, a country hamstrung by a
weak public health sector that can ill afford any regression in the fight against HIV and
AIDS.
This thesis provides a small-scale qualitative study that investigates both the motivating and
discouraging factors impacting on men’s choices to undergo MMC, as well as exploring how
and what ‘key messages’ of Medical Male Circumcision media and information initiatives are
being received. In this way, my study hopes to bring insight into not only risk compensation
associated with MMC, but also to provide a glimpse into the condition of health
communication for MMC in the South African context. / Thesis (M.Soc.Sc.)-University of KwaZulu-Natal, Durban, 2012.
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COMUNICAÇÃO DE MERCADO E AS MANIFESTAÇÕES PERCEPTIVAS DAS MARCAS NAS REDES SOCIAIS VIRTUAIS São Bernardo / Communication market and events perceptive brand in virtual networksMarquesi, Alexandre Cavalcanti 27 April 2015 (has links)
Submitted by Noeme Timbo (noeme.timbo@metodista.br) on 2016-08-18T23:39:48Z
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Previous issue date: 2015-04-27 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / This study aims to prove the existence of the interference of opinion leaders in brand
communication with consumers (opinion leaders, here in this study, we understand as a
person who generate influence on groups of people that discuss a particular subject). We
mapped the impact of the interference mentioned above and found out five major significant
events of reflections on the brand. The theoretical framework consists of contemporary
authors, and is based on the study of the perspective of marketing communication, cyber
culture, micro-power, machine dependency and psych technology. The form of the study
evidence consisted of methodologies comprising historiographical study, case study and focus
groups. (comes before the methodology). We achieved the initials objectives and proved the
existence of the interference of the opinion leader in brand communication with consumers. / Este estudo tem como objetivo a comprovação da existência de interferência dos formadores
de opinião na comunicação da marca com seus consumidores (formadores de opinião, aqui
neste estudo, entendemos como pessoas que geram influência em grupos de pessoas que
debatem um determinado assunto). Mapeamos o impacto desta interferência supra citada e
encontramos cinco grandes eventos significativos dos reflexos na marca. O quadro teórico de
referência é formado por autores contemporâneos, e baseia-se na perspectiva do estudo da
comunicação mercadológica, cibercultura, micropoder, maquinodependência e
psicotecnologia. A forma de comprovação do estudo foi composta de metodologias que
compreende estudo historiográfico, estudo de caso e grupos focais. (vem antes da
metodologia). Alcançamos os objetivos iniciais e comprovamos a existência da interferência
do formador de opinião na comunicação da marca com seus consumidores.
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Beslutsfattande och maktdistans i Nato / Decision-Making and Power Distance in NATOPalme, Linnéa January 2024 (has links)
Denna kvalitativa studie syftar till att undersöka hur anställda inom Nato upplever att maktdistans påverkar beslutsfattandet. För att svara på min frågeställning har jag använt mig av en kvalitativ metod med inkäter, där sex deltagare från fyra olika länder svarade. Resultatet analyserades med en tematisk analys där fem teman framträdde, beslutsfattande, hierarki, kultur, maktdistans och språk. Resultatet är att maktdistans i viss utsträckning påverkar beslutsfattande inom Nato beroende på vilket land som representanterna kommer ifrån. Länders indirekta makt varierar beroende på storlek, befolkningsmängd och hur länge de varit medlemmar av Nato. Studien visar på att maktdistans existerar och påverkar beslut i viss utsträckning men att frågan är komplex då de tillfrågade inte alltid vet vad begreppet maktdistans är även om svaren tyder på det. Sammanfattningsvis påverkas maktdistans av hur länge ett land varit medlemmar i alliansen, hur många personer med hög grad landet har i alliansen och hur bra dessa personer är på språk, att tolka orden i rum och tid och vikta orden rätt. Kunskap i engelska och förhandlingsvana har här betydelse. / This qualitative study aims to investigate how NATO employees experience the impact of power distance on decision-making. To answer that question, I have relied on a qualitative method consisting of a hybrid of questionnaires and interviews that were sent out. Six participants from four countries participated. When the results were examined through thematic analysis, five different themes emerged: decision-making, hierarchy, culture, power distance and language. The results indicate that power distance does affect decision-making within NATO to some extent; depending on which country the representatives come from. The indirect power wielded by the member states varies according to their respective geographical size, the size of their population and their annuity as a member of NATO. The study shows that power distance exists and to some extent affects decision-making within the organization. It also shows that the issue is complex, as not all participants are aware of the concept of power distance, although their responses indicate that they are aware of its existence within the organization. In conclusion, power distance is influenced by how long the nation has been a member of the Alliance, how many high-ranking people the nation has in the various offices of the Alliance, and how well these representatives are able to master language skills, to interpret what is said in a spatial and temporal context, and to weight words accurately; here English and negotiation skills are of great importance.
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