During the twentieth century, Cable & Wireless was the world’s biggest and most important telegraphy company, employing large numbers of people in stations across the world. Its network of submarine cables and wireless routes circumnavigated the globe, connecting Britain with the Empire. This thesis examines the ways in which the British Empire and modernity shaped Cable & Wireless’ corporate identity in order to understand the historical geography of the relationships between Empire, state, and modernity. Additionally, it investigates the role of design in the Company’s engagement with the discourses of modernity and imperialism. Historical Geography has not paid sufficient attention to the role of companies, in particular technology companies, as institutions of imperialism and instruments of modernity. The study of businesses within Historical Geography is in its infancy, and this thesis will provide a major contribution to this developing field. This thesis takes an interdisciplinary approach that sits at the intersection of three main disciplines: Historical Geography, Design History and Business History. This thesis examines how Cable & Wireless’ identity was produced, transmitted and consumed. This thesis is based on detailed research in Cable &Wireless’ corporate archive at Porthcurno, examining a wide range of visual and textual sources. This pays particular attention to how the Company designed its corporate identity through maps, posters, ephemera, corporate magazines and exhibitions. Drawing upon the conceptualizations of the Empire as a network, it argues that Cable & Wireless’ identity was networked like its submarine cables with decision-making power, money and identity traversing this network. This thesis seeks to place both the company and the concept of corporate identity within a broader historical and artistic context, tracing the development of both the company’s institutional narrative and the corporate uses of visual technologies. No study has been conducted into the corporate identity and visual culture of Cable & Wireless. This thesis not only provides a new dimension to knowledge and understanding of the historical operations of Cable & Wireless, but also makes a substantive contribution to the wider fields of Historical Geography, Business History, Design History and the study of visual culture.

In this thesis the Oceania collection of Anders Sparrman is examined and discussed. Anders Sparrman, who was a disciple of Carl von Linnaeus, participated on James Cooks second voyage around the world. During this voyage, Sparrman assembled the collection that today is stored at the museum of Ethnography in Stockholm. The collection is complemented by Sparrman’s own journal from his travels, providing his perspective on the items he collected and the islands he visited. The items in the collection are analyzed through the aspects of hybridization, colonial herit-age and repatriation together with how collections of this type, with a dual cultural heritage, can be exhibited in a way so that both a national and international audience can take part of it. A rel-evant question is also what further research that can be done on collections of this type. With this thesis I argue that a digital exhibition would be the best way to make collections of this kind available on a national and international level. Also research projects over country- and institutional- borders on these types of items would extend the knowledge about them and elabo-rate the whole history around these objects that both have a cultural value in Sweden and in the South Pacific.

Thesis (MComm)--University of Stellenbosch, 2004. / ENGLISH ABSTRACT: The legalisation of gambling in South Africa was perceived by many as an unnecessary vice that would bring social decay in a country that is already battling to cope with a wide array of social woes, such as unemployment, crime, etc. Anti gambling protestors argued that South African society is not sufficiently developed to cope with an industry that diverts money from normal household budgetary expenditure patterns to the many forms of gambling that suddenly became legal. Protestors also argued that gambling tax is just another tax on an already overtaxed society. Many of these arguments were justified and the legalisation of gambling was clearly an issue, which had to be dealt with carefully. Politicians, the custodians of a well-managed political system through pro-active policies that will be to the benefit of a country and its people were in a particularly difficult position with the creation of a legalized gambling industry and had to weigh policy between the advantage of additional tax revenue and the disadvantage of adding to the social ills of South African society. In terms of the Constitution of South Africa gambling was a concurrent competence and the respective provinces had an opportunity to develop gambling policy that will be beneficial to the relevant province. Although the national Gambling Act provided the broad parameters in which provincial legislation had to be developed, provinces had ample opportunity to be innovative in respect of provincial gambling legislation. After the legalisation of gambling provinces moved quickly to ensure that casinos were developed, mainly to create a larger revenue base through gambling tax. Most provinces were cash-strapped, as their share of the national budget was not sufficient to deal with the long list of provincial development priorities. A way had to be found to supplement the national government contributions and gambling tax was an attractive option. The Western Cape Province moved somewhat slower in the promulgation of provincial gambling legislation. There was a clear realisation that gambling was going to have a massive social impact on the population of the Western Cape and therefore had a clear objective to find ways to develop casinos in such a way that it would offset the negative impact of gambling. This thesis did not place any emphasis on the quantification of the social impact (such as lack of productivity, loss of employment, bankruptcy, domestic violence, divorce, etc). The objective was to show that the allocation of a gambling licence could be used to create infrastructure that is not linked or related to a casino. Such infrastructure is normally in high demand in cities or regions, which are emerging as tourist destinations, but the infrastructure would not be developed by the government, as the capital cost is too high, nor by the private sectors as the profit margins are too low. The Western Cape used its allocation of five casino licences in terms of the National Gambling Act to create an impact on the whole of the region by dividing the province into five regions and allocating a casino licence to each of the regions. Since 1994 Cape Town and the Western Cape have gained prominence internationally as a tourist destination. It was soon clear that the city and region would not be able to cope with the influx of tourists due to a lack of hotel rooms and other tourism infrastructure. It was also clear that the tourism industry would not show the required growth without facilities, such as a convention centres. It is particularly a convention centre that became an urgent element in Cape Town as convention business has become a rapidly growing business with a potentially significant impact in terms of convention expenditure and the resulting economic impact on a city. The Western Cape developed gambling policy determinations made it clear that in the case of the five regions, casino bid companies were obliged to include tourism infrastructure that would add value to a particular region. It was made clear that such infrastructure should not necessarily be linked with a casino and could be off-site. The policy determinations were clear in its stipulations that stand-alone casinos would not be entertained in the adjudication process. The development of an international convention centre became an important criterion in the allocation of a casino licence in the Cape Metropole. Although casino bid companies included different kinds of infrastructure in their bids (mostly projects that would have a positive impact on tourism) the development of an international convention centre became a strong factor and the casino licence for the Cape Metropole was allocated to the company that included the development of an international convention centre in the their casino bid application. Although convention centers are rarely profitable they are known to change the face of cities and regions in terms of their economic impact, not only the impact in terms of urban renewal opportunity, but also attracting domestic and international convention center delegate expenditure and the expenditure on hotels, food and beverage, transport, and general tourism expenditure. The direct, indirect and induced economic impact of this expenditure in the Western Cape and Cape Town result in the off-setting of the negative social impact and ensure that the benefits of the legalisation of gambling is extended to projects that would be unlikely developments in the absence of a casino licence allocated. The study undertaken demonstrates the economic impact (direct, indirect and induced) of the Cape Town International Convention Centre. It also shows the impact of the center on the promotion of tourism, including convention center delegates returning to the Western Cape for leisure purposes in the future. It culminates in the conclusion that the allocation of a casino licence should not only be the development of a stand-alone casino, but also the creation of tourism infrastructure that offsets the negative impact of gambling. / AFRIKAANSE OPSOMMING: Die wettiging van die dobbelindustrie was deur baie mense gesien as ‘n onnodige euwel wat net sou bydra tot sosiale verval in ‘n land wat reeds gebuk gaan onder ‘n wye verskeidenheid sosiale probleme, soos werkloosheid, misdaad, ens. Anti-dobbel stemme het argumenteer dat die Suid-Afrikaanse gemeenskap is nie genoegsaam ontwikkel om ‘n industrie te hanteer wat geld kanaliseer vanaf normale huishoudelike besteding na die vorme van dobbel wat gewettig is nie. Anti-dobbel stemme het verder genoem dat dobbel net ‘n verdere belasting is in ‘n gemeenskap wat reeds oorbelas is. Baie van hierdie argumente het gewig gedra en die wettiging van die dobbelindustrie was duidelik ‘n kwessie wat versigtig hanteer moes word. Politici, die beskermhere van ‘n gesonde politieke bestel deur pro-aktiewe beleidstappe wat tot voordeel van ‘n land en sy mense behoort te wees, was in ‘n besondere politieke dilemma met die wettiging van die dobbelindustrie en moes die voordele van verdere belastinginkomste in ag neem saam met die sosiale nadele wat die industrie sou skep. Volgens die Konstitusie van Suid-Afrika is dobbel ‘n konkurente verantwoordelikheid en die onderskeie provinsies kon provinsiale dobbelbeleid ontwikkel volgens provinsiale vereistes. Alhoewel die nasionale wetgewing die oorhoofse raamwerk skep vir provinsiale wetgewing, het provinsies die geleentheid gehad om innoverend te wees met die ontwikkeling van provinsiale wetgewing. Na die wettiging van die dobbelindustrie het provinsies vinnig opgetree om casinos te ontwikkel, hoofsaaklik om ‘n groter belastingbasis te ontwikkel deur die toepassing van wetgewing. Die meeste provinsies ondervind ‘n tekort aan inkomste, aangesien die inkomstetoedeling vanaf die nasionale regering nie genoegsaam is om aandag te gee aan ‘n lang lys van ontwikkelingsprioritiete nie. ‘n Weg moes gevind word om provinsiale inkomste aan te vul en dobbelbelasting was ‘n aantreklike opsie. Die Wes-Kaap Provinsie het ‘n meer geduldige pad geloop in die promulgering van dobbelwetgewing. Daar was ‘n duidelike besef dat dobbel ‘n massiewe negatiewe sosiale impak in die Wes-Kaap sou teweeg bring en was daarvan oortuig dat ‘n weg gevind moes word om die negatiewe sosiale impak minder te maak. Die tesis het nie die klem geplaas op die kwantifisering van die negatiewe impak (soos byvoorbeeld die gebrek aan produktiwiteit, verlies aan werkgeleenthede, bankrotskappe, huishoudlike geweld, egskeidings, ens) nie. Die doel was om te demonstreer dat die toekenning van ‘n casino dobbellisensie gebruik kan word om infrastruktuur te skep wat nie direk verwant is aan ‘n casino nie. Sodanige infrastruktuur is gewoonlik in aanvraag in stede en streke wat ontluik as toerismbestemmings, maar hierdie tipe toerisme-infrastruktuur sal nie deur die regering ontwikkel word nie weens ‘n tekort aan die nodige fondse, maar ook nie deur die privaatsektor nie weens die gebrek aan aantreklike winsmarges. Die Wes-Kaap Provinsie het die vyf casinolisensies wat aan die provinsie toegedeel is in terme van die Nationale Dobbelwet gebruik om ‘n impak in die hele Provinsie te maak deur die Provinsie in vyf streke te verdeel met ‘n lisensie toegedeel aan elk van hierdie streke. Kaapstad en die Wes-Kaap het sedert 1994 internasionale prominensie verkry as ‘n internasional toerismebestemming. Dit was egter gou duidelik dat die stad en die streek nie die verwagte stroom van toeriste sal kan hanteer met die gebrek aan hotelkamers en ander toerismeinfrastruktuur nie. Die toerismesektor sal ook in gebreke bly om te groei sonder ander fasilitiete soos ‘n internasionale konferensiesentrum. Die gebrek aan ‘n internasionale konferensiesentrum het gelei daartoe dat Kaapstad konferensies begin verloor het weens die gebrek aan voldoende fasiliteite. Die internasionale konferensie-industrie toon uitstekende geleenthede vir ekonomiese groei deur die konferensieganger besteding en die impak op die ekonomie van Kaapstad en die Wes-Kaap. Die Wes-Kaap het dobbelkriteria ontwikkel wat dit duidelik gemaak het dat casino lisensie-aansoekers daartoe verplig was om toerismeinfrastruktuur by hulle aansoek in te sluit wat sou bydra tot die waardetoevoeging in die onderskeie streke. Dit is ook duidelik gemaak dat sodanige infrastruktuur nie noodwendig fisies aan ‘n casino gekoppel hoef te wees nie en kon ook weg van die casino perseel ontwikkel word. Die beleidskriteria het dit verder ook duidelik gemaak dat alleenstaande casinos nie oorweeg sou word nie. Die ontwikkeling van ‘n internasionale konferensiesentrum het ‘n belangrike beleidsoorweging geword in die toekenning van ‘n casinolisensie in die Kaapse Metropool. Alhoewel casino maatskappye ‘n verskeidenheid infrastruktuurelemente in hul aansoeke ingesluit het (meesal projekte wat ‘n positiewe impak op toerisme sou teweeg bring) het die ontwikkeling van ‘n konferensiesentrum ‘n uiters belangrike oorweging geword in die toekenning van ‘n casino lisensie en die lisensie vir die Kaapse Metropool is derhalwe toegeken aan die maatskappy wat die ontwikkeling van ‘n konferensiesentrum in die suksesvolle aansoek ingesluit het. Alhoewel konferensiesentrums byna nooit winsgewend is nie, skep sodanige sentrums die moontlikheid van stedelike vernuwing en ‘n ekonomiese impak deur die besteding van konferensegangers op hotelle, voedsel, drank, vervoer en algemene toerismebesteding. Die direkte, indirekte en geleide ekonomies impak van hierdie besteding lei daartoe dat die negatiewe sosiale impak afgeskaal word en lei derhalwe daartoe dat die voordele van die wettiging van dobbel verder gevoer word deur projekte wat onwaarskynlik sou wees in die afwesigheid van die toekenning van ‘n casinolisensie. Hierdie studie demonstreer die ekonomiese impak (direk, indirek en geleide) van die Kaapse Internasionale Konferensiesentrum. Die studie demonstreer verder die impak van die studie op die bevordering van toerisme , insluitende konferensiegangers wat na Kaapstad terugkeer vir vakansiedoeleindes. Hierdie impak kulmineer in die gevolgtrekking dat die toekenning van ‘n casinolisensie behoort nie net te lei tot die ontwikkeling van ‘n alleenstaande casino nie, maar ook die ontwikkeling van toerismeinfrastruktuur wat daartoe lei dat die negatiewe sosiale impak afgeskaal word.

Depuis les années 1980-1990, au moment où on assiste, dans le monde de l’art contemporain globalisé, à une prolifération des biennales internationales d’art contemporain, le climat de compétition s’intensifie et l’univers des biennales se phénoménalise et s’homogénéise. Ce mémoire a pour but d’historiciser et de définir les biennales sous leur nature phénoménale afin d’identifier, parmi leur hétérogénéité, un dénominateur commun sous lequel il est possible de comparer ces institutions artistiques en toute légitimité. Le projet étudie ce point de comparaison défini selon les trois critères d’autoévaluation des biennales identifiés dans cette recherche : la globalisation, l’industrie culturelle et touristique, ainsi que l’événementiel et le spectaculaire. Ce mémoire présente comme étude de cas la Biennale de Montréal et son récent renouvèlement. Il fait le point sur la controverse y étant reliée à travers une analyse comparée de la nouvelle Biennale de Montréal et les grandes biennales internationales. / Since the 1980s and 1990s, back when Contemporary Art Biennials were quickly spreading in the Global Artworld, the climate of competition has been intensifying. The world of biennials is becoming more homogenous and more of a phenomenon each year. The current study’s purpose is to historicize and define the biennials according to their phenomenal nature in order to go beyond their heterogeneity and find a common denominator which would allow the comparison of such artistic institutions in a legitimate way. The project will study this point of comparison according to three areas of self-assessment identified for this purpose: globalization, the cultural and touristic industries as well as the entertainment industry. The case study for this research is Montreal’s biennial and its recent renewal. It will explore the controversy related to the subject by analysing and comparing the new Montreal Biennial to the great international biennials.

This diploma thesis deals with the national presentation of the Czech Republic at EXPO 2010 in Shanghai in terms of mythology, symbols, signs and codes. It describes the history of the World Exhibitions, attempts to highlight Czechoslovak achievements and on the basis of that to define key points of successful communication for an international, predominately Chinese audience. By comparing information on traditional Chinese symbols and values with that of Czech explains correlations between Czech and Chinese culture. This can help visitors from China identify with the Czech Republic. A mythological analysis is executed examining the exterior of the Czech pavilion, the exhibition inside, and notes narrative structures of individual exhibits and how they work to provide the preferred interpretation. Part of the overall analysis includes an overview of supporting events, which also help to strengthen the perception of Czech Republic to visitors. The information gleaned is used to summarize learnings that could be useful for the upcoming EXPO in Milan in 2015.

Este trabalho estuda as edificações denominadas Pavilhão e Centros de Exposição, com total da área coberta para exposições superior a 20.000m², na cidade de São Paulo. Inicialmente são apresentados os antecedentes das atividades que precederam as atuais Feiras de Negócios e Exposições Industriais e seu rebatimento no espaço desde a antiguidade clássica, passando pelas feiras medievais e pela revolução industrial na Europa até as Exposições Universais, num passado mais recente. A partir desse levantamento é detalhada a operacionalidade dessa tipologia, seus agentes e as relações entre as suas principais atividades, o local onde se encontram e outros equipamentos urbanos com funções complementares. Em seguida, são analisados os exemplos nesta Capital e em outras cidades, procurando extrair os componentes que confi guram um pavilhão ou centro de exposições. Com essa análise chega-se a um programa geral proposto e à representação gráfi ca do arranjo físico dessas edificações (fl uxograma). Por fim, a partir do estudo da dinâmica das feiras e exposições são identifi cadas características que podem influenciar e/ ou determinar a necessidade e confi guração dos espaços. São então apresentadas as principais conclusões sobre o tema central, como contribuições em futuros estudos de exemplares desse tipo de edifi cação, seja para reforma, requalificação ou novas implantações. / This paper studies the types of buildings called Pavilions and Exhibition Centers of a covered area in excess of 20,000 sq. m. (215.28 sq. ft) as exhibition space existing in the city of São Paulo. First, a survey is presented on the background of the developments that preceded the current Trade Fairs and Industrial Shows and their reverberations in space, from Classical Antiquity, through Medieval Fairs and the Industrial Revolution in Europe to the Universal Exhibitions. Based on that framework, the operationality of this typology, its agents and the relations underlying its main activities, their location and other urban facilities with complementary functions are detailed. Next, examples from our state capital and from other cities are reviewed, in an attempt to draw the components that characterize a pavilion or exhibition center. These approaches lead the way to a proposed general program and to the graphic representation of the physical layout of these buildings (fl ow chart). Finally, a study on the dynamics of fairs and exhibitions identifi es the characteristics capable of exerting an infl uence and/or determining the need and confi guration of spaces. The main conclusions on the core theme are then set out as a contribution to future studies on this type of construction, whether for the purpose of construction renovation or retrofi tting or for new implementation.

Cette étude porte sur les expositions photographiques produites par le gouvernement américain entre 1935 et 1942. Ces expositions avaient pour but de promouvoir les activités entreprises par l’administration Roosevelt dans le cadre de son programme de relance économique. L’étude est constituée de trois grandes parties : la première présente les enjeux politiques et sociaux du New Deal et éclaire les défis auxquels les propagandistes du gouvernement Roosevelt ont été confrontés. Elle montre alors l’intérêt et la fonction que la photographie et l’exposition ont eu dans le programme de propagande. La seconde présente le rôle joué par les expositions universelles dans le développement des techniques scénographiques employées par l’administration. La dernière porte sur les expositions artistiques du gouvernement et sur leur valeur propagandiste. / This study focuses on photographic exhibitions produced by the US government between 1935 and 1942. These exhibitions aimed to publicize the Roosevelt administration’s economic stimulus program. The study is divided into three parts. The first part outlines the political and social issues of the New Deal while shedding light on the challenges faced by the propagandists in the Roosevelt administration, as well as the appeal and function of photography and exhibitions in its propaganda program. The second part considers the role played by world fairsin the development of design techniques employed by the administration. The final section addresses the government’s artistic exhibitions and their value as propaganda.

Made available in DSpace on 2016-03-15T19:44:15Z (GMT). No. of bitstreams: 1 Patricia Helena Soares Fonseca Rossi de Resende.pdf: 62523943 bytes, checksum: 784ac7497ee4509b2c9a1c082a463213 (MD5) Previous issue date: 2014-02-03 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This dissertation studies the fashion system development and its relationships with the art field. It analyses how the modern fashion system structure was founded by the Universal Exhibitions and the first department stores. It also shows how the fashion designers Charles Fréderic Worth e Paul Poiret built their artistic images, and states that these relationships were used to give an art status for their work. This research also verifies how the interdisciplinary practices of both Worth and Poiret established standards for the referred practices in contemporary fashion; it analyses the interdisciplinary dialogues present in fashion exhibitions located in art museums. It also considers the Arhem Mode Biennale and its connections with the fashion system and it concludes pointing out the importance of fashion exhibitions for the renewal and perpetuation of the fashion system. / Aborda a evolução do sistema de moda e sua relação com a arte. Analisa o surgimento das primeiras lojas de departamentos a partir da implementação das exposições universais e como ambas fundaram a estrutura do sistema de moda moderno. Demonstra como os estilistas Charles Fréderic Worth e Paul Poiret moldaram suas imagens de grandes criadores a partir da relação com a arte e seus atores, e argumenta como essas relações foram utilizadas para dotar seu trabalho comercial da distinção e status do objeto artístico. Verifica como as práticas interdisciplinares de Worth e Poiret estabeleceram parâmetros para as transferências de linguagens entre arte moda na contemporaneidade. Analisa essas transferências interdisciplinares a partir da instalação de mostras de moda em museus, nas últimas décadas do século XX. Aponta como essas mostras levantaram discussões das fronteiras ontológicas entre moda e arte. Finaliza com uma análise sobre as bienais de Moda de Arnhem e suas relações com a arte e o mercado de moda. Conclui estabelecendo a importância das mostras de moda para a renovação e perpetuação do sistema e do mercado de moda.

藝術博物館將其珍貴典藏進行跨國界的借展，已成為近年來無論國內外藝術博物館的年度盛事。然而，綜觀國內外相關文獻，多半集中在辦展經驗的陳述，較少剖析國際借展對藝術博物館本身任務所帶來的衝擊。而由於國際借展的跨國性質，並不僅是單純的藏品交流而已，事實上更廣泛牽涉到其它因素，有時因為借出入雙方的外交關係、認知差異、利益考量、法令限制及政治敏感等問題，而使展出前的交涉作業，經過多方的折衝協調，才圓滿達成任務。 有鑑於上述觀察，本研究乃嘗試結合藝術博物館國際借展的實務面與內涵面，期望以宏觀的角度，開拓更寬廣的研究視野。首先，探討國際借展的功能與角色，並瞭解影響國際借展的因素、國際間有關國際借展的發展現況，以及著名個案所衍生的議題；其次，歸納國際借展規畫與管理的原則，包括借展計畫、合約訂定、保險與司法扣押豁免的保障、借展品安全維護、包裝與運送、借展品處理與運用、經費與贊助事宜。在研究對象方面，採用文獻分析法、訪談法、個案研究法及歷史研究法，彙整國立故宮博物院歷年參與國際借展之緣起、籌備經過、作業情形及當中所發生的特殊事件，分析其政策、經營模式與效益。 最後，針對現今國內藝術博物館舉辦國際借展時所面臨的重要課題，提出八項建議：(一)修正國內相關法令與體制的缺失；(二) 解決區域性藝術資源分配不均之問題；(三) 真正落實國際間館際的交流；(四) 加強館藏文物的展示技術與教育內涵；(五) 塑造展覽評論的藝文空間；(六) 培養與訓練專業人才；(七) 設立國際藝術文化交流諮詢機構；(八) 提供借展品更完善的保障措施。

Although many science educators and researchers believe that emotion is an important part of the learning process, few researchers have dealt with the topic in a systematic fashion. The purpose of this study was to examine the role of emotion in the learning process, particularly in the learning of science content. My study utilized a dimensional perspective which defined emotion in terms of arousal and valence, and drew on research from the fields of psychology and neuroscience to examine how emotion affects different aspects of cognition such as attention and memory. On the basis of these findings, I developed and tested a path model to investigate the predicted relationships among emotional arousal, valence, attention, intrinsic motivation and short- and long-term learning outcomes. I conducted the study in two phases. The first phase took place in a psychology laboratory in which participants watched either an exciting or neutral nature video, read a factual article related to the video and were tested on their learning. The second phase took place at the Oregon Coast Aquarium in which participants watched a narrated otter or sea lion presentation and took a short posttest after the show. In both phases, participants' emotional arousal, valence, attention, and motivation levels were also measured for inclusion in the model. The results indicated that emotional arousal was an important predictor of short-term learning in both experiments although its effect was fully mediated by attention at the aquarium. In addition, negative valence (displeasure) and intrinsic motivation were strong predictors of short-term learning in the laboratory experiment. At the aquarium, the narrator of the animal presentation strongly affected both attention and short-term learning—visitors who listened to a non-scripted rather than a scripted narration paid more attention and had significantly better short-term learning outcomes. In the aquarium study, emotional arousal correlated strongly with several measures of long-term learning. In particular, those who felt more arousal during the animal presentation were able to describe their experience at greater length and with more detail and complexity two to three months after their visit. My findings suggest that emotional arousal is an important component of science learning both directly and through its relationship with attention. Therefore, science educators in both informal and formal learning institutions may be able to increase both attention and learning outcomes by designing emotionally arousing learning experiences around the science content they wish to teach. In addition, the importance of narrator quality in the aquarium study suggests that narrators and teachers should be trained to deliver information in such a way that supports short- and long-term science learning. / Graduation date: 2012