Thèse numérisée par la Direction des bibliothèques de l'Université de Montréal.

Thèse numérisée par la Direction des bibliothèques de l'Université de Montréal.

Dans le contexte de la globalisation croissante, les entreprises multinationales qui s’implantent à l’étranger ont un véritable défi à relever à l’heure actuelle et pour les années à venir : comment attirer et retenir des talents dans le cadre d’une compétition mondiale. L’enjeu est particulièrement fort en Chine dans un contexte de croissance rapide et de pénurie de talents. Le taux de turn-over au sein des entreprises multinationales en Chine est très élevé. Une mobilité fréquente des jeunes talents, au particulier les jeunes cadres qui circulent entre les entreprises étrangères est une vraie menace managériale. L’objectif de cette recherche est déterminer les meilleures pratiques de GRH et, tout particulièrement, de management des compétences qui permettent d’améliorer la fidélisation des jeunes cadres des multinationales. La fidélité se traduit par une faible intention de départ et une forte implication organisationnelle. Notre question de recherche est donc : Quels sont les facteurs qui influencent l’intention de départ des jeunes talents d’une part et leur implication organisationnelle d’autre part ? / In the context of increasing globalization, multinational companies set up abroad have a real challenge at present and for the near future: how to attract and retain talent in a global competition. This is particularly crucial issue in China, in a context of rapid growth and of talent shortage. The rate of turnover in multinational companies in China is very high. The frequent mobility of young cadres moving between foreign companies is a real managerial threat. The objective of this research is to determine the best HRM practices, and especially, the practices of management skills that improve the loyalty of senior executives of multinational companies. The loyalty is translated by a low intention to depart and a strong organizational implication. Therefore, our research question is: What are the factors that influence on the one hand, the intention to depart of the young talents, and the organizational implication on the other?

Avec l'augmentation des connaissances disponibles sur Internet est apparue la difficulté d'obtenir une information. Les moteurs de recherche permettent de retourner des pages Web censés contenir l'information désirée à partir de mots clés. Toutefois il est encore nécessaire de trouver la bonne requête et d'examiner les documents retournés. Les systèmes de questions réponses ont pour but de renvoyer directement une réponse concise à partir d'une question posée en langue naturelle. La réponse est généralement accompagnée d'un passage de texte censé la justifier. Par exemple, pour la question « Quel est le réalisateur d'Avatar ? » la réponse « James Cameron » peut être renvoyée accompagnée de « James Cameron a réalisé Avatar. ». Cette thèse se focalise sur la validation de réponses qui permet de déterminer automatiquement si la réponse est valide. Une réponse est valide si elle est correcte (répond bien à la question) et justifiée par le passage textuel. Cette validation permet d'améliorer les systèmes de questions réponses en ne renvoyant à l'utilisateur que les réponses valides. Les approches permettant de reconnaître les réponses valides peuvent se décomposer en deux grandes catégories : -les approches utilisant un formalisme de représentation particulier de la question et du passage dans lequel les structures sont comparées ;-les approches suivant une approche par apprentissage qui combinent différents critères d'ordres lexicaux ou syntaxiques. Dans le but d'identifier les différents phénomènes sous tendant la validation de réponses, nous avons participé à la création d'un corpus annoté manuellement. Ces phénomènes sont de différentes natures telle que la paraphrase ou la coréférence. On peut aussi remarquer que les différentes informations sont réparties sur plusieurs phrases, voire sont manquantes dans les passages contenant la réponse. Une deuxième étude de corpus de questions a porté sur les différentes informations à vérifier afin de détecter qu'une réponse est valide. Cette étude a montré que les trois phénomènes les plus fréquents sont la vérification du type de la réponse, la date et le lieu contenus dans la question. Ces différentes études ont permis de mettre au point notre système de validation de réponses qui s'appuie sur une combinaison de critères. Certains critères traitent de la présence dans le passage des mots de la question ce qui permet de pointer la présence des informations de la question. Un traitement particulier a été effectué pour les informations de date en détectant une réponse comme n'étant pas valide si le passage ne contient pas la date contenue dans la question. D'autres critères, dont la proximité dans le passage des mots de la question et de la réponse, portent sur le lien entre les différents mots de la question dans le passage. Le second grand type de vérification permet de mesurer la compatibilité entre la réponse et la question. Un certain nombre de questions attendent une réponse étant d'un type particulier. La question de l'exemple précédent attend ainsi un réalisateur en réponse. Si la réponse n'est pas de ce type alors elle est incorrecte. Comme cette information peut ne pas se trouver dans le passage justificatif, elle est recherchée dans des documents autres à l'aide de la structure des pages Wikipédia, en utilisant des patrons syntaxiques ou grâce à des fréquences d'apparitions du type et de la réponse dans des documents. La vérification du type est particulièrement efficace puisqu'elle effectue 80 % de bonnes détections. La vérification de la validité des réponses est également pertinente puisque lors de la participation à une campagne d'évaluation, AVE 2008, le système s'est placé parmi les meilleurs toutes langues confondues. La dernière contribution a consisté à intégrer le module de validation dans un système de questions réponses, QAVAL. Dans ce cadre de nombreuses réponses sont extraites par QAVAL et ordonnées grâce au module de validation de réponses. Le système n'est plus utilisé afin de détecter les réponses valides mais pour fournir un score de confiance à chaque réponse. Le système QAVAL peut ainsi aussi bien être utilisé en effectuant des recherches dans des articles de journaux que dans des articles issus du Web. Les résultats sont assez bons puisqu'ils dépassent ceux obtenus par un simple ordonnancement des réponses de près de 50 %. / Question answering systems extract precise answers from a set of documents, and return the answers along with text snippets which justify them. For example, to the question "Who is the director of Avatar?" The answer "James Cameron" may be returned with "Avatar by James Cameron.".The answer validation detect automatically if the answer is valid ie. if it is correct (responds to the question) and justified by the text passage. This validation allows to improve the question answering systems by producing only valid answers.Two kind of methods can be used to detect right answers : -approaches using specific representation formalism of the question and the passage in which the structures are compared;-learning approaches that combines lexical and syntactic features.To identify the phenomena that characterize the answer validation, we built a manually annotated corpus. Differents phenomena can be seen like paraphrasing, coreference or that the information is spread in different sentences or documents. A second corpus aims to identify the different informations to be checked to valid an answer. This study showed that the three mains phenomena are the answer type, the date and place of the question.These studies have helped to develop our answer validation system which is based on a combination of features. The first one estimates the proportion of common terms in the snippet and the question, the second one measures the proximity of these terms and the answer. The second kind of features measure the compatibility between the answer and the question. Numerous questions wait for answers of an explicit type. For example, the question “Which president succeeded to Jacques Chirac?” requires an instance of president as answer.If the answer is not of this type then it is incorrect. The method aims at verifying that an answer given by a system corresponds to the given type. This verification is done by combining features provided by different methods. The first types of feature are statistical and compute the presence rate of both the answer and the type in documents, other features rely on named entity recognizers and the last criteria are based on the use of Wikipedia. Type checking is particularly effective because it makes 80 % correct detections. The final contribution was to integrate the validation module in a question answering system, QAVAL. Many answers are retrieved by QAVAL and ordered through the answers validation module. The module provide a confidence score to each response. QAVAL can be used both by researching the information in newspaper articles and in articles from the Web. The results are good, exceeding those obtained by a simple answer ranking from nearly 50%.

La littérature a montré que les parents jouent un rôle non négligeable au cours des premières étapes de formation des jeunes athlètes vers le haut niveau (années d’échantillonnage, années de spécialisation). Leurs types et degrés d’implication (logistique, informationnelle, émotionnelle et directivité, pression, autonomie) semblent permettre de palier aux contraintes de ressources, de motivation et d’effort rencontrées lors de la longue pratique délibérée de l’activité sportive. Ils influencent également les variables psychologiques, motivationnelles, affectives et conatives des jeunes athlètes. Cependant, les études dans le domaine du rôle de la famille dans le sport ont majoritairement été menées dans les pays anglo-saxons, américains et canadiens, suggérant un manque d’outils de mesure en France et des différences culturelles au niveau des résultats. Les parents ne sont peut-être pas autant considérés en France et leur implication n’est peut-être pas perçue comme essentielle. De plus, les relations entre les déterminants de la performance (implication, motivation, plaisir, effort, engagement) n’ont pas été analysées, et encore moins comparées selon le sexe de l’adolescent, son étape de formation et le sexe des parents. Ainsi, huit études sollicitant des adolescents joueurs de tennis et leurs parents ont été mises en œuvre afin de répondre à ces quelques limites, incluant des approches quantitatives et qualitatives. Des questionnaires de l’implication parentale ont notamment été construits et validés. Les principales conclusions montrent tout d’abord l’importance des parents dans l’environnement social du jeune sportif. Ensuite, les parents se perçoivent d’autant plus impliqués dans le sport de leur enfant lorsque le niveau de jeu de ce dernier augmente, en élaborant un projet familial. Puis, les types et les degrés d’implication tissent des liens spécifiques entre eux (émotionnelle / autonomie et directivité / pression / informationnelle). Enfin, des enchaînements de cause à effet existent. Globalement, l’implication logistique influence la perception du climat motivationnel qui a un impact sur la motivation, source de conséquences affectives et conatives. Les séquences causales évoluent non seulement en fonction du niveau d’autodétermination (force des liens et totalité des médiations) mais aussi selon l’étape de formation des adolescents, le sexe des parents et les dyades relationnelles. / Previous studies have highlighted that parents have an important role during the two first steps of the young athletes’ development to the high level (sampling years, specializing years). Their involvement (logistic, informational, emotional, directivity, pressure and autonomy) seems to permit to cope with constraints of resources, motivation and effort suggested by the sportive activity’s deliberate practice. Their support also influences young athletes’ psychological, motivational, affective and behavioral characteristics. But, works in the field of family involvement in sport have mainly been conducted in American, Canadian and English countries, suggesting a lack of measurement tools in France and cultural differences about results. Parents are probably not considered as much in France than in other countries and their involvement is perhaps not perceived as essential. Moreover, relations between performance determinants (motivation, pleasure, effort and commitment) have not been analyzed, and yet less compared according to adolescent’s sex, his level of practice and parents’ sex. So, eight studies soliciting adolescent tennis players and their parents have been put in place in order to answer to these several limits, including qualitative and quantitative approaches. Questionnaires of parental involvement have been constructed and validated. Main conclusions have first highlighted the importance of parents in the tennis player’s social environment. Then, parents have perceived themselves as much implicated in their child’s activity that the level of practice increases, elaborating a familial sportive project. Next, types and degrees of parental support have specific links between them (emotional / autonomy and directivity / pressure / informational). Finally, causal sequences exist. Overall, logistic support influences the perception of the motivational climate which has an effect on motivation, source of affective and behavioral outcomes. These causal sequences vary not only according to the level of determination (links’ strength and totality of mediations) but according to the adolescents’ developmental stage, parental sex and to relational dyads too.

Esta dissertação pretende dar conta de elaborar uma reflexão que conecta dois pontos no Estado do Paraná Sul do Brasil onde a contradição urbano-agrário no capitalismo, do ponto de vista da lógica dialética, se expressa de maneiras distintas, no entanto, vejo possibilidade de aproximações. Por um lado Curitiba, cidade limpa, organizada e planejada, ícone internacional do urbanismo e do planejamento urbano a nível metropolitano; por outro o município de Porecatu, no assim chamado Norte Novíssimo deste mesmo estado (KOLHLHEPP, 2014), onde a modernização da agricultura gera e intensifica conflitos no campo que têm a posse e/ou propriedade da terra como mote, e onde a resistência dos movimentos camponeses tem sua origem no Brasil Durante o trabalho de pesquisa pude me confrontar com problemas que apareciam no plano teórico como dotados de uma grande complexidade, uma vez que estive de frente a fenômenos e conceitos que foram trabalhados no contato das periferias da Geografia Agrária com as da Geografia urbana. Ao trabalhar neste recorte, é possível evidenciar aquilo que, por muitas vezes, é desprezado tanto pela Geografia Urbana quanto pela Geografia Agrária por se tratarem de fenômenos que transitam entre um pólo e outro da contradição urbano-agrário no Brasil. Para tal, me utilizo da teoria da implicação e análise institucional (ALTOÉ, 2004; BAITZ, 2006; LOURAU, 1988) como método de pesquisa, buscando adentrar o mais profundo possível no tecido da vida cotidiana dos sujeitos que vivem na pele o processo de urbanização crítica (DAMIANI, 2004) assim como sua expressão na produção e reprodução do espaço. / This dissertation wants to make a reflection that connects two points in the State of Paraná - South of Brazil - where the urban-agrarian contradiction in capitalism, from the perspective of dialectical logic, is expressed in different ways, however, are possible approximations. On the one hand Curitiba, clean, organized and planned city, international icon of urban planning and urban planning at metropolitan level; on the other hand, the country of Porecatu, in the so-called North New Highlands of this same state (KOLHLHEPP, 2014), where the modernization of agriculture generates and intensifies conflicts in the countryside that have the ownership and / or ownership of land in your origins, and where peasant movements are originated in Brazil During the research I was able to confront problems that appeared on the theoretical plane as endowed with a great complexity, since I was faced with problems and concepts that were worked in the contact of the peripheries of Agrarian Geography with the Urban Geography. Working on this clipping, it is possible to show what is often overlooked both by urban geography and by agrarian geography because they are events that pass between one pole and another of urban-agrarian contradiction in Brazil. For this, I use the theory of institutional analysis and implication (ALTOÉ, 2004; BAITZ, 2006; LOURAU, 1988) as a research method, seeking to penetrate as deeply as possible in the everyday life of the subjects living in the skin the process of critical urbanization (DAMIANI, 2004) as well as its expression in the production and reproduction of space.

INTRODUÇÃO: Os acidentes de trânsito são considerados um problema de saúde pública, identificado como umas das primeiras causas de morte violenta no mundo. No Brasil, a cada minuto uma pessoa morre ou fica ferida em consequência de acidentes com motocicletas. Este estudo teve como objetivo verificar o perfil e as implicações sociais e econômicas dos pacientes vítimas de acidentes com motocicleta. MÉTODO: Estudo prospectivo que avaliou 68 motociclistas na condição de condutor ou passageiro, no momento da internação e após seis meses decorridos do acidente. Utilizou-se questionário abordando perguntas quantitativas e qualitativas. RESULTADO: A motocicleta é responsável por 12% das internações na Instituição, 54,4% são jovens de até 28 anos de idade. 92,6% são condutores e 91,2% do sexo masculino. 50% utilizavam a moto como meio de transporte diário, sendo que 70,6% aprenderam a dirigir sozinhos, com parentes ou amigos. Na reavaliação após seis meses 94,1% necessitaram da ajuda de alguém e 83,8% tiveram a dinâmica familiar alterada em decorrência do acidente. 73,5% não retornaram as atividades profissionais, 80,9% precisaram de dinheiro extra, e destes 45,6% resolveram a situação financeira com empréstimos. Quanto às atividades de lazer, antes do acidente 64,7% praticavam atividades esportivas e após o acidente, 50% não exerciam nenhuma prática, restringindo-se ao ambiente doméstico. Os principais impactos mencionados foram: limitação dos movimentos (52,9%), maior atenção e direção defensiva (32,4%) e medo (27,9%). As mudanças mais expressivas ocorridas no dia-a-dia foram: locomoção (95,6%), a família (61,8%) e o relacionamento afetivo (16,2%). CONCLUSÃO: O acidente de motocicleta é um problema de saúde pública que afeta a população jovem e economicamente ativa do país. A incapacidade temporária ou permanente determina a alteração da dinâmica familiar; trauma psicológico e afetivo, comprometimento do lazer e mudança no comportamento do indivíduo. As dificuldades econômicas em decorrência da perda de produção e aumento de gastos com o tratamento geram dificuldades financeiras e causam impacto negativo na situação econômica familiar. / INTRODUCTION: The traffic accidents are considered a problem for the public health system as one of the most frequent cause of violent death in the world. In Brazil, every two minutes a person die or gets injured due the motorcycle accidents. These study aims to verify the profile and the social and economic implications of the patient\'s victims of motorcycle accidents. METHOD: Prospective study that evaluated 68 motorcyclists as conductors and passenger at the moment of the hospital internment and six months after the accident. Questionnaire whit quantitative and qualitative questions were used. RESULT: The motorcycle is responsible for 12% of the internment in the Hospital; 54,4% are victims under 28 years old; 92,6% are conductors and 91,2% are male; 50% utilize the motorcycle as a daily transportation, and 70,6% learn to guide by themselves or with help from friends and relatives. On the revaluation after six months 94,1% needed someone help and 83,8% had their family dynamics changed after the accident. 73,5% didn\'t returned to their professional routine; 80,9% needed extra money and from those 45,6% handled the situation with money loan. As for the leisure times 64,7% used to make sport activities before the accident and after the accident 50% abandoned the sport activities and get restricted to the domestic environment. The main impact described were: movement limitation (52,9%); greater attention and defensive lead (32,4%) and fear (27,9%). The most expressive changes on the daily life were: locomotion (95,6%); in the family (61,8%) and in the affective relationships (16,2%). CONCLUSION: The motorcycle accidents are a matter that concerns the public health system that affects the young and economically active population. The temporary or permanent disabilities causes the change of the family dynamics; psychological trauma and affective relationships compromising the leisure and change the individual behavior. The economical difficulty due the loss of production and the increase whit treatment expenses create financial difficulty that impacts negatively in the family economic situation.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / O tema central da pesquisa foi pensar a família partindo do ponto de vista de crianças: como crianças, enquanto sujeitos sociais que são, estão compreendendo e experimentando o que é família. A ideia de entrevistar crianças partiu da suposição de que estas estão vivenciando muitos modelos de famílias diferentes dos tradicionais e, possivelmente, sem o cunho de novidade, diferença ou estranheza. Acreditamos que escutar as crianças é justamente alcançar um discurso que não ocupa um lugar de destaque, um lugar oficial, mas nem por isso é menos importante. Levando em consideração a tensão entre entender criança como faixa etária e pensar através de um devir-criança que pode estar em qualquer um de nós, optamos por entrevistar 22 crianças de idade entre 6 e 11 anos, contabilizando 6 grupos. Inspirada na Cartografia, que compreende a pesquisa como ocorrendo num espaço do meio, onde não há polos estáveis sujeito-objeto, mas que a pesquisa se constrói em conjunto. Essa perspectiva nos fez eleger como dispositivo o formato de entrevistas em grupo, onde era pedido que desenhassem sua própria família ou uma família. Para as crianças entrevistadas, a vivência pessoal parece ser o molde para a construção do sentimento de união e pertinência que se carrega ao longo da vida, cujos critérios variam de acordo com as histórias de cada um. A noção de processo de subjetivação presente no pensamento de Michel Foucault foi importante instrumento conceitual para compreender as ideias de famílias que emergiram dos depoimentos das crianças entrevistadas. Percebemos através das afirmações dessas crianças que há um jogo onde elas experimentam possibilidades de sentido para conjugar aspectos que consideram importantes do que seja família: afeto, convivência, relações sanguíneas, que se combinam no que denominamo s camadas de família. As crianças parecem gozar de certa liberdade para inventar e definir categorias, testando também critérios comuns cotidianos que ajudam a incluir e/ou excluir membros. Foi marcante uma extrema flexibilidade na escolha dos critérios, um momento devir-criança, aberto a novas possibilidades, ao singular que se criava na interação coletiva. Ao focalizarmos os critérios sugeridos pelas crianças, ficamos com a impressão de que elas nos oferecem um olhar mais rizomático (Deleuze e Guattari) em direção às famílias. O trabalho incorpora uma análise do percurso da pesquisa que descartou questões e priorizou outras, a partir da análise de implicação da pesquisadora no processo desde que a pesquisa começou a ser pensada até a intervenção realizada. / The central theme of the research was thinking the family from the children's point of view: as children, as social subjects that are, understanding and experiencing what is family. The idea of interviewing children started from the assumption that they are experiencing many families with different models from the traditional ones and, possibly, without the imprint of novelty, difference or strangeness. We believe that listening to children is to achieve a speech that does not occupy a prominent place, an official place, but not because of this it is less important. Taking into consideration the tension between understanding a child as age group and think through a devir-enfant who might be in any one of us. We decided to interview 22 children aged between 6 and 11 years, accounting for 6 groups. Inspired by the Cartography, comprising the research as occurring in a place where there are no stable poles subject-object, but where the research is built together. This perspective has made us elect the format of group interviews, where we asked them to draw their own family or any family. For these children, the personal experience seems to be the pattern for the construction of the sense of union and pertinence that they carry throughout life, whose criteria vary according to the histories of each child. The concept of the process of subjectivation in the thought of Michel Foucault was an important conceptual instrument for understanding the ideas of families that emerged from the testimony of the children interviewed. We perceive through the statements of these kids that there is a game where they experience the possibilities of sense to combine important aspects of family: affection, cohabitation, blood relations, which combine in what we call family layers. The children seem to enjoy some freedom to invent and define categories, as well as testing everyday common criteria that help include and/or exclude members. An extreme flexibility was striking in the choice of the criteria, a moment devir- enfant, open to new possibilities, to the singular they created in the collective interaction. When focusing the criteria suggested by the children, we get the impression that they offer us a look more rizomatic (Deleuze and Guattari) toward the families. The work incorporates a search path analysis which ruled out issues and prioritized other, from the analysis of implication of the researcher in the process since the research began to be thought up to the intervention.

L’enseignement supérieur marocain a connu, depuis longtemps, un grand nombre de réformes. Les échecs successifs de ces réformes suscitent toujours l’interrogation des acteurs universitaires sur les causes de tels résultats. Cette recherche propose une des premières tentatives d’explication organisationnelle : le mimétisme. A partir de nos entretiens avec les gestionnaires des universités, notre recherche a montré l’existence du phénomène du mimétisme dans le choix des réformes. Leur inadaptation au contexte marocain en compromet l’efficacité.Aussi, pour être efficaces, les réformes universitaires devraient favoriser l’implication et la motivation des étudiants. Cette thèse permet, à partir d’un questionnaire auquel 668 étudiants ont répondu, de montrer que le niveau d’implication et de motivation est très faible par rapport aux objectifs assignés aux réformes. Ce niveau est d’autant plus faible que les étudiants appartiennent à des établissements universitaires à accès libre. / The Moroccan higher education knew for a long time a large number of reforms. The successive failures of these reforms always arouse the university actors interrogation of the causes of such results. This research proposes one of the first attempts of organizational explanation : mimicry. Based one interviews with university administrators, our research showed the existence of mimicry phenomenon in the reforms choice. Their inappropriateness in the Moroccan context compromises the efficiency.Also, to be effective, university reforms should promote involvement and motivation of students. This thesis allows, from a questionnaire to which 668 students responded, to show that the involvement and motivation level is very low compared to the objectives assigned to the reforms. This level is much lower than students belonging to university establishments with free access.

nÃo hà / O presente trabalho tem como objetivo analisar a estima de lugar dos cidadÃos-usuÃrios de um Centro de SaÃde da FamÃlia do Nordeste brasileiro e suas implicaÃÃes com a saÃde. Busca, ainda, identificar afetos presentes nas pessoas usuÃrias do Centro de SaÃde da FamÃlia que possibilitam ou nÃo a implicaÃÃo destas com um modo de vida saudÃvel, bem como, as percepÃÃes desses sujeitos acerca do modo de viver saudÃvel. A compreensÃo das questÃes ambientais e da saÃde humana bem como daquelas advindas dessa relaÃÃo ainda sÃo limitadas. Assim, à importante e urgente que sejam desenvolvidos estudos que possibilitem maneiras eficazes de compreender e, consequentemente, intervir nos problemas oriundos desse campo. Com esse intuito, parte-se dos campos da Psicologia Social, Psicologia Ambiental e SaÃde Coletiva de abordagem histÃrico-cultural para pensar as relaÃÃes entre afetividade, estima de lugar e promoÃÃo de saÃde. Dessa forma, busca-se, com este estudo, ampliar essas discussÃes apresentando a estima de lugar (BOMFIM, 2010) como uma dimensÃo da saÃde, e as implicaÃÃes com um modo de vida saudÃvel a partir da compreensÃo dos sujeitos-usuÃrios da AtenÃÃo BÃsica. Para tanto, nesta pesquisa foi utilizado o IGMA (Instrumento Gerador dos Mapas Afetivos) para identificar a estima de lugar dos sujeitos, e uma entrevista semiestruturada para compreender a implicaÃÃo com o modo de vida saudÃvel com 41 cidadÃos-usuÃrios do Centro de SaÃde da FamÃlia SÃo Geraldo, em Icà (CE). Com esse estudo foi possÃvel identificar que o estilo de vida considerado pelos sujeitos como saudÃvel à aquele ditado pela lÃgica tecnocrÃtica, utilitarista e cientificista, no qual o saber cientÃfico se sobrepÃe ao saber popular como o Ãnico possÃvel. No entanto, a estima de lugar dos cidadÃos-usuÃrios da unidade de saÃde se revela potencializadora e indicativa de envolvimento com o modo de vida saudÃvel. Assim sendo, percebe-se que embora o modo de vida saudÃvel nÃo seja fruto da autonomia dos sujeitos, uma vez que, a relaÃÃo entre o cidadÃo e o modo de vida saudÃvel ocorra pela via da passividade, os afetos relacionados a ela nÃo sÃo geradores de servidÃo, e sim, de agradabilidade e pertencimento, portanto, potencializadores. Dessa forma, conclui-se que a educaÃÃo em saÃde assim como tem sido posta em prÃtica tem promovido a implicaÃÃo dos sujeitos com um modo de viver saudÃvel, no entanto, nÃo de maneira emancipatÃria e autÃnoma, mas antes de maneira passiva, por meio da busca em seguir um estilo de vida prescrito pelos aparelhos de poder ideolÃgicos. Com essa pesquisa espera-se fomentar uma discussÃo Ãtico-polÃtica que contribua para potencializar as aÃÃes da EstratÃgia da SaÃde da FamÃlia, possibilitando maior participaÃÃo dos cidadÃos e eficÃcia na efetivaÃÃo das aÃÃes propostas na PolÃtica Nacional de PromoÃÃo da SaÃde (PNPS) no intuito de promover um estilo de vida saudÃvel revelador da autonomia e emancipaÃÃo dos sujeitos. / The present study aims to analyze the esteem of place of citizen-users of a Family Health Center in the Northeast of Brazil and its implications for health. It also seeks to identify affections in the people who use the Family Health Center, which may or may not involve them in a healthy lifestyle, as well as their perceptions about healthy living. The understanding of environmental and human health issues as well as those arising from this relationship are still limited. Thus, it is important and urgent that studies be developed to provide effective ways of understanding and, consequently, intervening in the problems arising from this field. With this aim in mind, this work starts from the fields of Social Psychology, Environmental Psychology and Collective Health of historical-cultural approach to think about the relationships between affectivity, esteem of place and health promotion. In this way, the objective of this study is to broaden these discussions by presenting the esteem of place (BOMFIM, 2010) as a dimension of health, and the implications of a healthy way of life based on the understanding of the subjects-users of Basic Health Care. In order to do so, the IGMA (Affective Maps Generator Instrument) was used in this research to identify the esteem of place of the subjects, and a semi-structured interview to understand the implication with a healthy lifestyle with 41 citizens-users of the Family Health Center Sao Gerardo in Ico (CE). With this study it was possible to identify that the lifestyle considered healthy by the subjects is dictated by technocratic, utilitarian and scientificist logic, in which specific scientific knowledge overlaps popular knowledge as the only one possible. However, the esteem of place of the citizens-users of the health unit proves to be potential and indicative of involvement with the healthy way of life. Thus, it is perceived that although the healthy life is not the result of the autonomy of the subjects, once the relationship between the citizen and the healthy way of life occurs through passivity, the affections related to it are not generators of servitude, but rather, of pleasantness and belonging, therefore full of potential. Thus, it is concluded that health education, as it has been put into practice, has promoted the involvement of the subjects with a healthy way of life, however, not in an emancipatory and autonomous way, but rather in a passive way through the following of a lifestyle prescribed by the ideological power apparatus. With this research, it is hoped to foster an ethical-political discussion that contributes to strengthen the actions of the Family Health Strategy, enabling greater participation of citizens and effectiveness in the implementation of the actions proposed in the National Policy for Health Promotion (PNPS) in order to promote a healthy lifestyle which reveals the autonomy and emancipation of the subjects.