<p>What are the social conditions that enable depression to play a significant societal role in contemporary Western societies? This is the leading question of the dissertation. As an alternative to those who claim that contemporary depression is constructed by the exorbitant consumption of antidepressants, it is stated that both depression and the consumption of antidepressants is</p><p>possible due to contemporary social conditions. Inspired by the analysis of modernity by Wagner, and on the basis of the theoretical concept of third modernity as proposed by Carleheden, it is claimed that an ethical conduct of life that demands authentic self-realization has been institutionalised in</p><p>our historical epoch. By analysing how authentic self-realization is being realized in the new spirit of capitalism (Boltanski & Chiapello), it is being concluded that the socializing parameters of third modernity are those of being able to be active, flexible, polyvalent, adaptable, versatile etc. selves. Hence, authentic self-realization in imbued with these normative demands. In relation to the phenomenon of depression this is interesting, because contemporary depression can be understood, not as a subjective condition, but as a phenomenon of lack. What is being applauded in the society of today is just what depressive individuals lack, namely the ability to act in accordance</p><p>with the normative claims of self-realization. Depressed individuals are in that sense failed selves (Ehrenberg) who represent and informs us about the “other side” of contemporary normative self-realization requirements. In other words: Within present-day society the institutionalized demands for authentic self-realization and depression have become each others antithesis. This socially demanded form of self-realization – which is put under the scrutiny of normative critique (Taylor) – is thus exactly what allows for depression to play such a significant role in present-day Western societies.</p><p>Keywords: third modernity, new spirit of capitalism, authenticity, self-realization, depression, normative critique.</p>

What are the social conditions that enable depression to play a significant societal role in contemporary Western societies? This is the leading question of the dissertation. As an alternative to those who claim that contemporary depression is constructed by the exorbitant consumption of antidepressants, it is stated that both depression and the consumption of antidepressants is possible due to contemporary social conditions. Inspired by the analysis of modernity by Wagner, and on the basis of the theoretical concept of third modernity as proposed by Carleheden, it is claimed that an ethical conduct of life that demands authentic self-realization has been institutionalised in our historical epoch. By analysing how authentic self-realization is being realized in the new spirit of capitalism (Boltanski &amp; Chiapello), it is being concluded that the socializing parameters of third modernity are those of being able to be active, flexible, polyvalent, adaptable, versatile etc. selves. Hence, authentic self-realization in imbued with these normative demands. In relation to the phenomenon of depression this is interesting, because contemporary depression can be understood, not as a subjective condition, but as a phenomenon of lack. What is being applauded in the society of today is just what depressive individuals lack, namely the ability to act in accordance with the normative claims of self-realization. Depressed individuals are in that sense failed selves (Ehrenberg) who represent and informs us about the “other side” of contemporary normative self-realization requirements. In other words: Within present-day society the institutionalized demands for authentic self-realization and depression have become each others antithesis. This socially demanded form of self-realization – which is put under the scrutiny of normative critique (Taylor) – is thus exactly what allows for depression to play such a significant role in present-day Western societies.

MAIA, Camila Moreira. Economia solidária, o novo espírito do capitalismo e o governo das subjetividades: uma análise do discurso dos trabalhadores do assentamento Coqueirinho. 2013. 123f. – Dissertação (Mestrado) – Universidade Federal do Ceará, Programa de Pós-graduação em Psicologia, Fortaleza (CE), 2013. / Submitted by Márcia Araújo (marcia_m_bezerra@yahoo.com.br) on 2013-11-26T17:23:49Z No. of bitstreams: 1 2013-DIS-CMMAIA.pdf: 694978 bytes, checksum: ae427a6eeccc4831b086e0438d39b809 (MD5) / Approved for entry into archive by Márcia Araújo(marcia_m_bezerra@yahoo.com.br) on 2013-11-26T17:28:36Z (GMT) No. of bitstreams: 1 2013-DIS-CMMAIA.pdf: 694978 bytes, checksum: ae427a6eeccc4831b086e0438d39b809 (MD5) / Made available in DSpace on 2013-11-26T17:28:36Z (GMT). No. of bitstreams: 1 2013-DIS-CMMAIA.pdf: 694978 bytes, checksum: ae427a6eeccc4831b086e0438d39b809 (MD5) Previous issue date: 2013 / This work aims to understand how discourses of workers of solidarity collective enterprises help reproduce the social order characteristic of the last capitalism (since 1970). According to the New Sociology of Capitalism, each version of the model of capitalist production has been accompanied by an ideology that justifies it. This ideology, called the "spirit of capitalism", is transformed by the criticisms that it receives. A new spirit, then, arises, as a result of the relationship between the former spirit and the criticism that is only partially met, and, hence, loses its demanding power. The new spirit of capitalism arises in response to criticism from the 1960s and is based on networking, flexibility and the incentive for the empowerment of individuals. From the perspective of Critical Discourse Analysis, the new spirit of capitalism is an order of discourse that constrains the discourse of social actors whilst being constrained by it. This order of discourse can, thus, be incorporated into the discourse of the subjects in its various roles, be it of representation, of inter(action) or identification, and this is what allows its reproduction. Solidarity Economy has been adopted by the last governments (2002 - 2013) as a strategy for solving the "social issue". Considering the close link between the State and the maintenance of hegemonic orders, it is clear that these incentives from the Federal Government to solidarity collective enterprises have been presented as one of the manifestations of the incorporation of elements of criticism that benefit capitalist restructuring. Our argument lies in the response to three working hypotheses: the first concerns the correspondence between the discourse of Solidarity Economy and the criticism to the second spirit of capitalism, since they share the claims developed by both the labor movements of the nineteenth century and the social movements of the 1960s; the second advocates the closeness between the speech of solidarity economy workers and the ideologies that have justified the new spirit of capitalism; and the third consists in the understanding of Solidarity Economy as a strategy for the government of subjectivities, once it promotes the feeling of empowerment in the solidarity worker that ceases his motivation for criticism. We conducted an ethnographic approach in an association of farmers settled in the state of Ceará, which functions along the lines of Solidarity Economy. The research corpus was obtained from field diaries, made from participant observation and interviews, and analyzed through Critical Discourse Analysis. It was concluded that the State ambiguously engages in overcoming poverty and unemployment and in neoliberal forms of management that generate inequality. The relationship between the solidarity worker and the State is contradictory because, while the first develops productive activities aimed at autonomy regarding the latter, their speech points to the dependence on the incentives granted by it. Lastly, there is inconsistency between the workers’ precarious condition and their feelings of autonomy, freedom and security. / Este trabalho visa a compreender de que forma discursos de trabalhadores de empreendimentos coletivos solidários ajudam a reproduzir a ordem social característica do último capitalismo (a partir de 1970). Segundo a Nova Sociologia do Capitalismo, cada versão do modelo de produção capitalista tem sido acompanhada por uma ideologia que o justifica. Essa ideologia, denominada de “espírito do capitalismo”, transforma-se ao sabor das críticas que lhe são empreendidas. Um novo espírito surge, então, como resultado da articulação entre espírito anterior e crítica que é, atendida, apenas, parcialmente, perdendo seu poder de reivindicação. O novo espírito do capitalismo surge em respostas às críticas das décadas de 1960 e fundamenta-se pelo funcionamento em redes, pela flexibilidade e pelo incentivo à autonomização dos sujeitos. Sob a perspectiva da Análise Crítica do Discurso, o novo espírito do capitalismo trata-se de uma ordem de discurso que, ao mesmo tempo em que constrange o discurso de atores sociais, é constrangida por eles. Essa ordem de discurso, então, pode ser incorporada ao discurso dos sujeitos em suas diversas funções, seja de representação, de inter(ação) ou de identificação e isso, é o que permite sua reprodução. A Economia Solidária tem sido adotada nos últimos governos (2002 – 2013) como estratégia de resolução da “questão social”. Considerando a íntima relação entre Estado e manutenção de ordens hegemônicas, percebe-se que esses incentivos do Governo Federal a empreendimentos coletivos solidários têm-se apresentado como uma das manifestações da incorporação de elementos da crítica que favorece às reestruturações capitalistas. Nossa argumentação reside na resposta a três hipóteses de trabalho: a primeira diz respeito à correspondência entre o discurso da ES com a crítica ao segundo espírito do capitalismo, uma vez que partilham das reivindicações desenvolvidas tanto pelos movimentos operários do século XIX, como pelos movimentos sociais da década de 1960. A segunda defende a aproximação do discurso de trabalhadores de ES às ideologias que tem justificado o novo espírito do capitalismo e a terceira consiste no entendimento da ES como uma estratégia de governo das subjetividades, uma vez que engendram um sentimento de empoderamento no trabalhador solidário que cessa sua motivação para a crítica. Realizamos uma aproximação etnográfica a uma associação de agricultores assentados do interior do Estado do Ceará que funciona nos moldes da Economia Solidária. O corpus de pesquisa foi obtido através de diários de campo, construídos a partir de observação participante e de entrevistas individuais, e analisado à luz da Análise de Discurso Crítica. Concluiu-se que: o Estado se compromete ambiguamente com a superação da pobreza e do desemprego e com formas neoliberais de gestão que são, elas próprias, geradoras de desigualdade; a relação entre o trabalhador solidário e o Estado é contraditória, pois, ao mesmo tempo em que aquele desenvolve atividades produtivas que visam à autonomia em relação a este, seu discurso aponta para a dependência dos incentivos concedidos pelo mesmo; por fim, há uma incoerência entre a condição precária do trabalhador e o seu sentimento de autonomia, de liberdade e de segurança.

Made available in DSpace on 2016-10-13T14:10:25Z (GMT). No. of bitstreams: 1 Angelina Sinato.pdf: 4423636 bytes, checksum: d730b2743c12cd1b2ea763288de39597 (MD5) Previous issue date: 2016-03-29 / The objective of this study t is to analyze the global discourse of the social entrepreneurship scene. Therefore, we use the methodology of critical discourse analysis (FAIRCLOUGH, 2001) and (VAN DIJK, 2003) on social entrepreneurs life narratives to understand their social role in contemporary society. The object is the narratives present in digital media, which constitute the image of social entrepreneurs worldwide institutions: Ashoka, Skoll Foundation and Schwab. These organizations articulate new possible worlds (LAZZARATO, 2006) and represent in an emblematic way the new spirit of capitalism (BOLTANSKI and CHIAPELLO, 2009). Moreover, attribute legitimacy to social entrepreneurs, who are seen as modern Olympians, true culture models (MORIN, 2011). The social entrepreneur, in summary, joins the competence as a regular entrepreneur with dedication to work for the "common good". The pragmatism of the entrepreneurial figure combines heroic characteristics, which are the symbolic power (BOURDIEU, 2005). This process occurs through a complex network of production, circulation and consumption of these globalized symbolic heroic narratives. From the spread of the phenomenon of social entrepreneurship, we seek to understand their origin, their rhetoric constitution and how the social and cultural aspects are linked to it, as the process of celebritization (TORRES, 2014) the figure of the social entrepreneur. / O objetivo desse estudo é analisar o discurso globalizado da cena do empreendedorismo social. Para tanto, utilizamos a metodologia da análise crítica do discurso (FAIRCLOUGH, 2001) e (VAN DIJK, 2003) de narrativas de vida de empreendedores sociais para compreender seu papel social na contemporaneidade. Tomamos como objeto as narrativas, presentes na mídia digital, que constituem a imagem dos empreendedores sociais em instituições de abrangência mundial: Ashoka, Skoll Foundation e Schwab. Essas organizações articulam novos mundos possíveis (LAZZARATO, 2006), e representam de maneira emblemática o novo espírito do capitalismo (BOLTANSKI e CHIAPELLO, 2009). Além disso, atribuem legitimidade aos empreendedores sociais, que passam a ser vistos como olimpianos modernos, verdadeiros modelos de cultura (MORIN, 2011). O empreendedor social, em síntese, une a competência para empreender com a dedicação ao trabalho pelo bem comum . O pragmatismo da figura empreendedora se alia a características heroicas, que constituem o poder simbólico (BOURDIEU, 1989) desses atores sociais. Esse processo se dá por meio de um complexo circuito de produção, circulação e consumo simbólico dessas narrativas heroicas globalizadas. A partir da difusão do fenômeno do empreendedorismo social, buscamos entender sua origem, sua constituição retórica e quais são os aspectos sociais e culturais a ele atrelados, como o processo de celebrização (TORRES, 2014) da figura do empreendedor social.

Il tema della tesi è il legame tra potere e mobilità ai vertici della scala sociale. Il campione della ricerca è costituito da oltre duecento intervistati - tra cui top manager di multinazionali, artisti internazionali e accademici globali, esponenti della proprietà ed eredi di grandi fortune basati principalmente in una delle tre città in cui si è svolto il lavoro empirico - Milano, Parigi, Londra. Dalla comparazione dei planning di mobilità e della time schedule dei diversi gruppi sociali, emergono forme di mobilità internazionale diverse - e relative strutture di costi personali: la mobilità è contemporaneamente una risorsa e una norma che pesa, oggi, su categorie ai vertici della gerarchia professionale -, strategie di presenza su scene sociali disperse e differenziali di potere sul ritmo di altri. Tali risultati contrastano con le retoriche della letteratura manageriale attuale sulla formazione di un’élite omogenea di cittadini del mondo e forniscono indizi sulla specifica morfologia sociale correlata al capitalismo avanzato. / The topic of the thesis is the link between power and mobility on the higher levels of the social scale. The sample of the research is formed by more than two hundred of interviewees – among them are top managers in multinational companies, international artists and leading global academics, large proprietors and heirs of great fortunes mainly based in one of the three cities where the empirical analysis took place – Milan, Paris and London. Comparing the mobility plannings and the time schedules of these social groups, we show different forms of international mobility - and correlated structures of personal costs: mobility is a resource and at the same time a constriction weighting today on higher-grade professionals -, strategies for the presence on dislocated social scenes and differences in power on somebody else’s rhythm. These results contradict the rhetoric of contemporary managerial literature concerning the rise of an homogeneous elite of citizens of the world and indicate the specific social morphology in post-fordist capitalism.

CoordenaÃÃo de AperfeiÃoamento de NÃvel Superior / Este trabalho visa a compreender de que forma discursos de trabalhadores de empreendimentos coletivos solidÃrios ajudam a reproduzir a ordem social caracterÃstica do Ãltimo capitalismo (a partir de 1970). Segundo a Nova Sociologia do Capitalismo, cada versÃo do modelo de produÃÃo capitalista tem sido acompanhada por uma ideologia que o justifica. Essa ideologia, denominada de âespÃrito do capitalismoâ, transforma-se ao sabor das crÃticas que lhe sÃo empreendidas. Um novo espÃrito surge, entÃo, como resultado da articulaÃÃo entre espÃrito anterior e crÃtica que Ã, atendida, apenas, parcialmente, perdendo seu poder de reivindicaÃÃo. O novo espÃrito do capitalismo surge em respostas Ãs crÃticas das dÃcadas de 1960 e fundamenta-se pelo funcionamento em redes, pela flexibilidade e pelo incentivo à autonomizaÃÃo dos sujeitos. Sob a perspectiva da AnÃlise CrÃtica do Discurso, o novo espÃrito do capitalismo trata-se de uma ordem de discurso que, ao mesmo tempo em que constrange o discurso de atores sociais, à constrangida por eles. Essa ordem de discurso, entÃo, pode ser incorporada ao discurso dos sujeitos em suas diversas funÃÃes, seja de representaÃÃo, de inter(aÃÃo) ou de identificaÃÃo e isso, à o que permite sua reproduÃÃo. A Economia SolidÃria tem sido adotada nos Ãltimos governos (2002 â 2013) como estratÃgia de resoluÃÃo da âquestÃo socialâ. Considerando a Ãntima relaÃÃo entre Estado e manutenÃÃo de ordens hegemÃnicas, percebe-se que esses incentivos do Governo Federal a empreendimentos coletivos solidÃrios tÃm-se apresentado como uma das manifestaÃÃes da incorporaÃÃo de elementos da crÃtica que favorece Ãs reestruturaÃÃes capitalistas. Nossa argumentaÃÃo reside na resposta a trÃs hipÃteses de trabalho: a primeira diz respeito à correspondÃncia entre o discurso da ES com a crÃtica ao segundo espÃrito do capitalismo, uma vez que partilham das reivindicaÃÃes desenvolvidas tanto pelos movimentos operÃrios do sÃculo XIX, como pelos movimentos sociais da dÃcada de 1960. A segunda defende a aproximaÃÃo do discurso de trabalhadores de ES Ãs ideologias que tem justificado o novo espÃrito do capitalismo e a terceira consiste no entendimento da ES como uma estratÃgia de governo das subjetividades, uma vez que engendram um sentimento de empoderamento no trabalhador solidÃrio que cessa sua motivaÃÃo para a crÃtica. Realizamos uma aproximaÃÃo etnogrÃfica a uma associaÃÃo de agricultores assentados do interior do Estado do Cearà que funciona nos moldes da Economia SolidÃria. O corpus de pesquisa foi obtido atravÃs de diÃrios de campo, construÃdos a partir de observaÃÃo participante e de entrevistas individuais, e analisado à luz da AnÃlise de Discurso CrÃtica. Concluiu-se que: o Estado se compromete ambiguamente com a superaÃÃo da pobreza e do desemprego e com formas neoliberais de gestÃo que sÃo, elas prÃprias, geradoras de desigualdade; a relaÃÃo entre o trabalhador solidÃrio e o Estado à contraditÃria, pois, ao mesmo tempo em que aquele desenvolve atividades produtivas que visam à autonomia em relaÃÃo a este, seu discurso aponta para a dependÃncia dos incentivos concedidos pelo mesmo; por fim, hà uma incoerÃncia entre a condiÃÃo precÃria do trabalhador e o seu sentimento de autonomia, de liberdade e de seguranÃa. / This work aims to understand how discourses of workers of solidarity collective enterprises help reproduce the social order characteristic of the last capitalism (since 1970). According to the New Sociology of Capitalism, each version of the model of capitalist production has been accompanied by an ideology that justifies it. This ideology, called the "spirit of capitalism", is transformed by the criticisms that it receives. A new spirit, then, arises, as a result of the relationship between the former spirit and the criticism that is only partially met, and, hence, loses its demanding power. The new spirit of capitalism arises in response to criticism from the 1960s and is based on networking, flexibility and the incentive for the empowerment of individuals. From the perspective of Critical Discourse Analysis, the new spirit of capitalism is an order of discourse that constrains the discourse of social actors whilst being constrained by it. This order of discourse can, thus, be incorporated into the discourse of the subjects in its various roles, be it of representation, of inter(action) or identification, and this is what allows its reproduction. Solidarity Economy has been adopted by the last governments (2002 - 2013) as a strategy for solving the "social issue". Considering the close link between the State and the maintenance of hegemonic orders, it is clear that these incentives from the Federal Government to solidarity collective enterprises have been presented as one of the manifestations of the incorporation of elements of criticism that benefit capitalist restructuring. Our argument lies in the response to three working hypotheses: the first concerns the correspondence between the discourse of Solidarity Economy and the criticism to the second spirit of capitalism, since they share the claims developed by both the labor movements of the nineteenth century and the social movements of the 1960s; the second advocates the closeness between the speech of solidarity economy workers and the ideologies that have justified the new spirit of capitalism; and the third consists in the understanding of Solidarity Economy as a strategy for the government of subjectivities, once it promotes the feeling of empowerment in the solidarity worker that ceases his motivation for criticism. We conducted an ethnographic approach in an association of farmers settled in the state of CearÃ, which functions along the lines of Solidarity Economy. The research corpus was obtained from field diaries, made from participant observation and interviews, and analyzed through Critical Discourse Analysis. It was concluded that the State ambiguously engages in overcoming poverty and unemployment and in neoliberal forms of management that generate inequality. The relationship between the solidarity worker and the State is contradictory because, while the first develops productive activities aimed at autonomy regarding the latter, their speech points to the dependence on the incentives granted by it. Lastly, there is inconsistency between the workersâ precarious condition and their feelings of autonomy, freedom and security.

The aim of this essay is to examine the significance of the concept of sanctification in biblical theological reflection on economics through a comparative textual study. The theologians analyzed are Albino Barrera, Wayne Grudem, and Kathryn Tanner. In what way are their biblical and systematic theologies of economics related to their understanding of the concept of sanctification? What is the relationship between sanctification and the Bible’s words on economics? In a broader perspective, the essay aims to reflect on how the concept of sanctification can be viewed and enunciated in the light of a capitalist economic system. The theologians used in the essay all have their origins in disparate theological discourses, Christian communities, and academic disciplines. Barrera is a biblical scholar, economist and a priest in the Catholic Church. In Biblical Economic Ethics, Barrera writes an economic theology with an emphasis on social justice. Grudem is a Calvinist Baptist biblical scholar and systematic theologian, active in conservative evangelical theological discourse. In Politics according to the Bible, Grudem presents his biblical theology on politics and society. Tanner is a systematic theologian in the Episcopal Church, active in the disciplines of feminist and constructive theology. In Christianity and the New Spirit of Capitalism, she critiques the economic paradigm she describes as the new spirit of capitalism. Barrera, Grudem, and Tanner all make different readings of what the Bible has to say about economic life. Grudem actively endorses the economic system of today, while Barrera and Tanner have a more critical voice. Barrera sees sanctification as a gift of divine friendship from God. Grudem views sanctification as what comes after conversion from sin and the blessings granted by God. Tanner means that sanctification takes place through the work of the Spirit and by Jesus’ gift of a life in holiness. Through the essay a connection has been established between a person’s view on sanctification and their biblical theology on economics. Barrera’s, Grudem’s, and Tanner’s biblical theology on economics is closely connected to their understanding of the concept of sanctification. There seems to be a connection between the biblical material that is being analyzed, how it is analyzed, and what is being left out. A central finding in the essay is the connection between the understanding of sanctification as either a gift or a reward.

Cette recherche porte sur la façon dont les industries créatives, appréhendées en tant qu’idéologie et théorie scientifiquement construite, se déploient de manière non linéaire de l’international au local à travers les discours et pratiques d’acteurs hétérogènes (politiques, industriels, culturels…) jusqu’à leur opérationnalisation dans le cadre de politiques de reconfiguration du territoire local. Ces dernières désignent les politiques visant à transformer durablement la représentation d’un territoire donné. Pour ce faire, l’étude se concentre sur le cas du territoire métropolitain lyonnais, emblématique de plusieurs processus à l’œuvre depuis une quarantaine d’années (mondialisation, développement des TICN, décentralisation, métropolisation...) et des politiques de reconfiguration menées sur d’autres territoires (Berlin, Reims, Lille…). L’analyse se déploie en trois temps.Tout d’abord, nous analysons comment les industries créatives sont définies et promues à travers les discours d’institutions internationales, nationales et locales (Unesco, DCMS, France Créative…). Trois types de discours se distinguent : ceux à visée entrepreneuriale explicite ; ceux abordant les industries créatives comme un ensemble de secteurs liés aux industries culturelles, auxquels sont adjoints quelques autres plaçant la « créativité » au cœur de leurs activités ; enfin, les discours les appréhendant comme le pilier central du développement territorial. Ces types de discours institutionnels ont cependant encommun d’entrer en résonnance avec ceux des promoteurs du nouvel esprit du capitalisme. Ensuite, nous accordons une attention particulière aux discours et pratiques des professionnels de la reconfiguration territoriale, à savoir ceux de la communication publique et territoriale auxquels s’ajoutent désormais ceux du marketing territorial. Ces professionnels constituent des intermédiaires contribuant à la diffusion des industries créatives par la promotion de présupposés, pratiques et agencements entrant en résonnance avec ceux diffusés dans les discours institutionnels. Si un lexique, des notions et méthodes issues des sciences de gestion supplantent les références faites à la créativité et aux politiques territoriales axées sur l’innovation et la créativité, un décalage s’opère cependant entre leurs discours et leurs pratiques effectives.Enfin, nous nous intéressons à la façon dont les industries créatives sont réinvesties dans le cadre de politiques de reconfiguration territoriale du territoire métropolitain lyonnais pour en susciter et diffuser une représentation créative. La réflexion s’articule ici sur la façon dont ces politiques portent sur une triple reconfiguration territoriale (tangible, réticulaire et symbolique). En particulier, nous nous intéressons à l’opérationnalisation des grands événements culturels et artistiques, des projetsd’aménagement du territoire et de réseaux d’acteurs mis en place sur le territoire dans l’objectif d’en susciter une représentation créative. Les pratiques et agencements mis en place sur ce territoire s’inscrivent dans la continuité ou entrent en résonnance avec ceux prescrits dans les discours institutionnels et dans ceux des professionnels de la reconfiguration territoriale.En définitive, nous montrons comment l’idéologie des industries créatives se déploie à travers les discours et pratiques d’acteurs hétérogènes qui entrent en résonnance et, de ce fait, contribuent à renforcer cette idéologie. Notre étude prête attention aux circulations, qui ne sont pas uniquement descendantes ou prescriptives mais qui sont aussi des réappropriations et des interprétations des industries créatives par ces acteurs. Les logiques propres aux acteurs étudiés sont mises en évidence, tout en soulignant comment leurs discours et pratiques entrent en interaction. / This research focuses on how creative industries, apprehended as ideology and scientifically constructed theory, deploy in a non-linear way from the international to the local through the discourses and practices of heterogeneous actors (political, industrial, cultural ...) to their operationalization as part of local territory policies of reconfiguration. These refer to policies aiming at transforming the territory image. This work focuses on the metropolitan area of Lyon, which is emblematic of several processes taking place for forty years (globalization, development of ICT, decentralization...) and reconfigurationpolicies conducted in other territories (Berlin, Reims, Lille...). The analysis deploys in three steps.First, we analyse how the creative industries are defined and promoted through institutional discourses (Unesco, DCMS, Creative France...). Three types of discourses are distinguished: those with explicit entrepreneurial goals; those addressing the creative industries as ensemble of sectors related to cultural industries, to which are added few others placing "creativity" at the heart of their activities; finally, the discourses that apprehend creative industries as the central pillar of territorial development. Nonetheless, these types of institutional discourses have in common to resonate with those of the promoters of the New Sprit of Capitalism.Then, we pay particular attention to discourses and practices of professionals of the territorial reconfiguration, namely those of the public and territorial communication to which are added those of the territorial marketing. These professionals are intermediaries who contribute to the diffusion of the creative industries by promoting assumptions, practices and arrangements resonating with those disseminated in institutional discourses. If a lexicon, notions and methods from management sciencessupplant references to creativity and territorial policies focusing on innovation and creativity, a gap between their discourses and their actual practices exists.Finally, we are interested in the way in which the creative industries are reinvested in the territorial reconfiguration policies of the metropolitan area of Lyon in order to create and disseminate a creative image. The reflection is articulated here on the way in which these policies are related to a triple territorial reconfiguration (tangible, reticular and symbolic). In particular, we are interested in the operationalization of major artistic and cultural events, spatial planning projects and stakeholder networks taking place on the territory aiming generating creative image. The practices and arrangements realized on the territory are in continuity or resonate with those prescribed in the institutional discourses and those of the professionals of the territorial reconfiguration.In the end, we show how the ideology of the creative industries deploys through discourses and practices of heterogeneous actors that resonate and, as a result, contribute to reinforce this ideology. Our study pays attention to circulations, which are not only downward or prescriptive but are also re-appropriations and interpretations of the creative industries by those actors. The logics of the actors studied are stressed, while showing how their discourses and practices are in interaction.