On the annexation of Jämtland by Sweden in 1645, Danish clergymen were allowed to remain on condition that they officiated in the Swedish language. This dissertation investigates the changes in the written language of one of these Danish clergymen and is based on the parish register kept by the Rev. Olof Bertilsson between 1636 and 1668. The premise for this study is that individual variations and alterations in written language do not occur arbitrarily, but display systematisation and express social consensus. The analytical basis for this approach is derived from Alexander Zheltukhin’s work on orthographic code theory and employs concepts used in sociolinguistics, but also borrows ideas from theories of mixed languages and second-language learning. Between 1636 and 1646 Olof Bertilsson displays a highly stable orthographic code with few variations. Following his attendance at the Riksdag (the Swedish Parlament) in Stockholm in 1647, a distinct change is evident in his orthography. Changes occur quite early in the spelling of some place-names, personal names and important and frequent ecclesiastical terms. A decisive factor in determining when and how change occurs is his access to examples of Swedish texts. In the last decade of his life, an influx of Swedish clergy, increased contacts with Swedish officials and help from young clergymen with a Swedish education, contribute to a predominance of Swedish forms in Olof Bertilsson’s individual orthographic code.

NY, Cornell Univ., Diss.--Ithaca, 2004. / Kopie, ersch. im Verl. UMI, Ann Arbor, Mich. - Enth. 3 Beitr.

Univ., Diss.--Münster (Westfalen), 1999.

The theoretical part defines the concept of a social worker. This diploma thesis tries to highlight the fifferences between social workers, workers in social services and health and social workers. Another chapter is devoted to social work itself. Many celebrities have influenced social work, and this thesis gives them place. We live in a postmodern era, which affects us at every step. Social work is influenced by postmodernism as we are. Social worker, is aon important element in the whole social work. Social worker takes on different roles. The roles of social workers are devided in this diploma thesis on role according to the minimum standard of education, the role according to the value systém, the role under the Code of Ethics, the Role Competency Based. Perception of social workers pervades the whole diploma thesis. Social perception is related to how we perceive ourselves. Values and value systems shape the individual's attitude to all areas of human life. Attitudes are formed throughout life and are more or less constant. Supervision, which is described in one of the chapters is an important part of the social worker profession. The concept of lifelong education occupies in the lives of social workers a significant place. Law No. 108/2006 Collections on social services, as amended, requires social workers obliged to further education. The aim of this diploma thesis was to identify the position of social workers in society and finf out how prestigious is the profession of social workers. A secondary aim was to determine what features a social worker should have. The practical part was processed using quantitative research strategy. A method of questioning, questionnaire technique ware used. Collection of questionnaires conducted on the territory of Jindřichohradecko from 15 January to 16 March of 2015. The general public were chosen by quota sampling. People residing in the territory of Jindřichohradecko represent it. Professional public was chosen randomly purposeful choice. Professional public was represented by social workers working in the territory of Jindřichohradecko. 5 hypotheses have been established with regard to the objectives of the work. These are specified in detail in the research part of the diploma thesis. Hypotheses were statistically tested and evaluated as follows: Hypothesis 1: There is no difference in perception of the status of social workers in society between those who have experience with the profession of social worker and those who do not have this experience. Hypothesis 1 was confirmed. Hypothesis 2: There is no difference in perception of presentation profession of social workers by the media between professionals and public. Hypothesis 2 was confirmed. Hypothesis 3: There is no relationship between age and evaluation activities of social worker in professional public. Hypothesis 3 was rejected. Hypothesis 4: The level of educational attainment does not affect how the prestige of social worker is perceived from professional public. Hypothesis 4 was confirmed. Hypothesis 5: There is no correlation between high educational attainment and perceptions of the need for higher education of social workers. Hypothesis 5 was rejected. Social worker are present rather negatively. Negative slideshow presentation helps presentation of social work through the media. Prestige social workers are affected by the prestige of social work. The research results showed that the profession of social worker is neither prestigious nor low prestigious profession or rather low prestigious profession. Professional and general public said the three qualities that should have a social worker: empathy, patience and willingness. Benefits of this diploma thesis can be seen in the presentation of public attitudes towards the profession of social workers. This diploma thesis has helped to clarify the weaknesses in this field and noted the timeliness of the issue of prestige social workers.

This dissertation pays attention to opinions of parents and students on the prestige of various types of education on secondary schools in Písek. The dissertation presents conclusions of several Czech as well as international studies, dealing with the matter of secondary school education. Further on it describes some circumstances influencing secondary school education. It also introduces historical development and the present of Czech secondary school education and the system of secondary school education in some of other European states. It characterises various secondary schools in Písek and also looks at a secondary school student from the psycho-sociological point of view. The data obtained from a personal qualitative research are further on interpreted an evaluated and in the following discussion compared with the findings of the initial research. The most prestigious type of secondary education amongst students as well as their parents is general secondary school education followed by specialized secondary school education and finally vocational education. It is evident that the parents' evaluation differs and is also influenced by the importance for further professional life. Cultural capital also plays a very important role. Parents prefer the type of specialized secondary school education followed by a graduation exam. The prestige of all types of secondary school education has recently been decreasing especially due to the absence of entrance examinations and badly established education financing system and a high number of private secondary schools.

Este trabalho trata das atitudes lingüísticas dos falantes em relação às variedades lingüísticas utilizadas nas duas comunidades pesquisadas. Quando são atribuídos valores aos falantes de uma língua ou variedade lingüística, em última análise, o que está sendo avaliado positiva ou negativamente é a própria língua ou variedade lingüística por eles empregada. Deste modo são observadas as atitudes lingüísticas de prestígio ou desprestígio - preconceito ou estigma - dos falantes nas ocorrências de português padrão, dialeto italiano e português com interferências do dialeto italiano. A análise é realizada a partir dos dados levantados nas pesquisas de campo, por amostragem, de caráter quantitativo e qualitativo e são apresentadas as conclusões advindas deste estudo. / Submitted by Marcelo Teixeira (mvteixeira@ucs.br) on 2014-05-13T18:57:16Z No. of bitstreams: 1 Dissertacao Maria Cristina Z Bergamaschi.pdf: 1061607 bytes, checksum: c0fbb615e9036ca849a486e769793726 (MD5) / Made available in DSpace on 2014-05-13T18:57:16Z (GMT). No. of bitstreams: 1 Dissertacao Maria Cristina Z Bergamaschi.pdf: 1061607 bytes, checksum: c0fbb615e9036ca849a486e769793726 (MD5) / This study refers to the speakers attitude toward linguistic variations used on both studied communities. When values are attributed to the speakers of a language or to linguistic variation, eventually, the language or linguistic variation used by them is being positive or negatively analyzed. Therefore, the speakers linguistic attitudes of prestige or disrepute - prejudice or stigma - are being observed in the occurrences of standard Portuguese, Italian dialect and Portuguese with interference of Italian dialect. The analysis is carried out based on the qualitative and quantitative field research data, through samples, and the conclusions to this study are presented.

Submitted by Ana Helena Rufo Fiamengui null (ana_hel15@yahoo.com.br) on 2017-09-11T17:50:06Z No. of bitstreams: 1 Fiamengui_AHRF_Tesefinal.pdf: 2306836 bytes, checksum: 6817adf245390e5f5c9b8e026cf2dac3 (MD5) / Approved for entry into archive by Monique Sasaki (sayumi_sasaki@hotmail.com) on 2017-09-12T17:14:27Z (GMT) No. of bitstreams: 1 fiamengui_ahr_dr_sjrp.pdf: 2306836 bytes, checksum: 6817adf245390e5f5c9b8e026cf2dac3 (MD5) / Made available in DSpace on 2017-09-12T17:14:27Z (GMT). No. of bitstreams: 1 fiamengui_ahr_dr_sjrp.pdf: 2306836 bytes, checksum: 6817adf245390e5f5c9b8e026cf2dac3 (MD5) Previous issue date: 2017-08-22 / A realidade escolar fronteiriça, que se mostra muitas vezes conflituosa e, sobretudo, múltipla e problemática, motivou a realização deste trabalho, que teve como intuito discutir e analisar as atitudes e as crenças dos alunos em relação às línguas oficiais na fronteira Porã, especificamente entre as cidades de Ponta Porã, sul de Mato Grosso do Sul, Brasil, e Pedro Juan Caballero, capital do Departamento de Amambay, Paraguai. Para a análise de atitudes, foi empregado um teste baseado principalmente na matched guise technique (técnica dos falsos pares), de Lambert et al. (1960), que envolve gravações de falantes bilíngues, depois avaliadas por respondentes em relação a um número relevante de atributos. Já o teste de crenças, construído a partir da técnica empregada por Barbosa (2009), tomou por base afirmações diversas sobre as línguas fronteiriças gravadas em visitas anteriores, em relação às quais os alunos deveriam exprimir concordância ou discordância. Além desses dois instrumentos metodológicos, que foram posteriormente reduzidos a dados estatísticos, adotamos ainda instrumentos etnográficos para a coleta de dados, mediante observação participante e gravação de entrevistas. Os testes foram aplicados a dez escolas, sendo cinco de cada país, de que fazem parte 324 adolescentes com idade igual ou superior a 14 anos (fase da percepção social para LABOV, 1974 [1964]). O processamento estatístico dos dados do teste de atitudes apontou uma distribuição dos treze atributos em quatro dimensões: caráter, competência, relacionamento e aparência. Os atributos da dimensão da competência mostram uma tendência clara de atribuição de prestígio ao português em detrimento das línguas do Paraguai, mesmo para os adolescentes que estudam nesse país. Já a análise das outras dimensões permite entrever, em algum grau, uma tendência favorável à atribuição de prestígio encoberto ao guarani. O espanhol recebeu, com frequência, notas intermediárias entre os extremos de valorização e estigma, atribuídos ao português e ao guarani, respectivamente. A análise dos dados submetidos à variável “sexo” demonstrou sutilmente haver maior grau de sensibilidade linguística das mulheres, mas, quando correlacionados à variável “idade”, os dados não forneceram um padrão claro de diferenciação, já que adolescentes entre 14 e 16 anos apresentam reações bastante similares. Quando submetidos à variável “grau de bilinguismo”, os dados evidenciam que esse grupo de fatores atua diferentemente em cada uma das quatro dimensões, mostrando-se os respondentes mais sensíveis ao parâmetro da aparência, numa relação diretamente proporcional entre grau de bilinguismo e valores das notas atribuídas. Também o fator “nível socioeconômico” não mostrou diferenciação significativa a ponto de ser possível depreender um padrão único de avaliação, ainda que haja a tendência de adolescentes de nível mais alto atribuírem notas ligeiramente mais baixas. O teste de crenças, em geral, acompanhou os dados do teste de atitudes em termos da atribuição de maior grau de relevância e utilidade ao português e ao espanhol, embora o guarani também seja considerado relevante e funcional na área de fronteira. As entrevistas, por sua vez, subsidiam e explicam os achados dos outros dois testes. Os dados obtidos forneceram um panorama detalhado das atitudes e crenças de adolescentes que estudam nas escolas de cada um dos lados da fronteira e apontaram para a necessidade de se promover um debate sério da questão do multilinguismo, não apenas no contexto de sala de aula, mas também no da comunidade como um todo. / The reality of schools located in borders, which is often conflictual and, above all, multiple and problematic, has motivated the accomplishment of this investigation, that had the purpose of discussing and analyzing students’ attitudes and beliefs regarding the official languages of the Porã border, specifically between the cities of Ponta Porã, south region of the state of Mato Grosso do Sul, Brazil, and Pedro Juan Caballero, capital of the Department of Amambay, Paraguay. For analyzing the students’ attitudes, a test based mainly on Lambert et al. (1960)´s matched guise technique was used, which involves recording bilingual speakers and then evaluate by respondents in relation to a relevant number of attributes. The second test, the belief test, founded on the technique employed by Barbosa (2009), was based on assertions of border languages recorded in previous visits, in which students were expected to agree or disagree with. In addition to these two methodological instruments, which were later reduced to statistical data, we also adopted ethnographic instruments for data collection, through participant observation and interviews. The tests were applied to ten schools, five from each country, in which 324 teenagers aged 14 or older participate (Labov’s Social Perception stage, 1974 [1964]). Statistical processing of the attitude test data pointed to a distribution of the thirteen attributes in four dimensions: character, competence, relationship and appearance. The attributes of the competence dimension show a clear tendency of ascribing prestige to Portuguese to the detriment of Paraguayan languages, even for adolescents who study in this country. On the other hand, the analysis of other dimensions allows us to see a favorable tendency to attribute covert prestige to Guarani in some degree. Spanish frequently received intermediate marks between the extremes of valorization and stigma, attributed to Portuguese and Guarani respectively. The analysis of the data submitted to the variable “sex” showed that there is a slightly higher degree of women linguistic sensitivity, but when submitted to the variable “age”, the data did not provide a clear pattern of differentiation, as adolescents between 14 and 16 years old present quite similar reactions. When submitted to the variable “degree of bilingualism”, the data indicated that this group of factors acts differently in each of the four dimensions, showing the respondents who are more sensitive to the appearance parameter, in a directly proportional relationship between the degree of bilingualism and the values of the attributed scores. Also, the “socioeconomic level” factor didn’t show significant differentiation to the extent that it is possible to see a single pattern of evaluation, although there is a tendency for higher level adolescents to give slightly lower scores. The belief test, in general, followed the attitude test in terms of assigning more relevance and usefulness to Portuguese and Spanish, although Guarani was also considered relevant and functional in the border area. The interviews, in turn, subsidize and explain the findings of the other two tests. The obtained data provided a detailed view of attitudes and beliefs of adolescents who study in schools from each side of the border and pointed the need to promote a serious debate on multilingualism, not only in the context of the classroom but in the community as well. / La realidad escolar fronteriza, que se muestra muchas veces conflictiva y, sobre todo, múltiple y problemática, motivó la realización de este trabajo, que tuvo como propósito discutir y analizar las actitudes y creencias de los alumnos en respecto a las lenguas oficiales de la frontera Porã, precisamente entre las ciudades de Ponta Porã, sur del estado de Mato Grosso do Sul, Brasil, y Pedro Juan Caballero, capital del Departamento de Amambay, Paraguay. Para el análisis de las actitudes, se empleó un test basado principalmente en el matched guise technique (técnica de pares ocultos), de Lambert et al. (1960), que implica grabaciones de hablantes bilíngües, que son evaluadas por respondedores en relación a un número relevante de atributos. El test de creencias, construido a partir de la técnica empleada por Barbosa (2009), tomó por base diversas afirmaciones sobre las lenguas fronterizas grabadas en visitas anteriores, en relación a las cuales los alumnos deberían expresar concordancia o discordancia. Además de esos dos instrumentos metodológicos, posteriormente reducidos a datos estadísticos, adoptamos también instrumentos etnográficos para la recolección de datos, mediante observación participante y grabación de entrevistas. Los tests se aplicaron a diez escuelas, siendo cinco de cada país, de las que forman parte 324 adolescentes con edad igual o superior a 14 años (fase de la percepción social para LABOV, 1974 [1964]). El procesamiento estadístico de los datos del test de actitudes indicó una distribución de los trece atributos en cuatro dimensiones: carácter, competencia, relación y apariencia. Los atributos de la dimensión de la competencia muestran una tendencia clara de atribución de prestigio al portugués en detrimento de las lenguas de Paraguay, incluso para los adolescentes que estudian en ese país. El análisis de las otras dimensiones permite entrever, en cierto grado, una tendencia favorable de atribución de prestigio encubierto al guaraní. El español recibió con frecuencia notas intermedias entre los extremos de valoración y estigma, atribuidos respectivamente al portugués y al guaraní. El análisis de los datos sometidos a la variable “sexo” demostró sutilmente mayor grado de sensibilidad lingüística de las mujeres, pero cuando relacionados a la variable “edad”, los datos no producen un patrón claro de diferenciación, pues los adolescentes entre 14 y 16 años presentan reacciones muy similares. Cuando se someten a la variable “grado de bilingüismo”, los datos evidencian que ese grupo de factores actúa diferentemente en cada una de las cuatro dimensiones, mostrándose los respondedores más sensibles al parámetro de la apariencia, en una relación directamente proporcional entre grado de bilingüismo y notas atribuidas. También el factor “nivel socioeconómico” no mostró diferenciación significativa hasta el punto de ser posible deducir un único patrón de evaluación, aunque los adolescentes de nivel más alto tiendan a atribuir notas ligeramente más bajas. El test de creencias acompañó en general los datos del test de actitudes en términos de atribución de mayor grado de relevancia y utilidad al portugués y al español, pese a que el guaraní también se considere relevante y funcional en el área fronteriza. Las entrevistas, a su vez, subsidian y explican los hallazgos de los otros dos tests. Los datos obtenidos proporcionaron un panorama detallado de las actitudes y creencias de adolescentes que estudian en las escuelas de cada lado de la frontera y señalan la necesidad de promover un debate serio sobre el multilingüismo no sólo en el contexto del aula sino también en el de la comunidad como un todo.

In this article we describe the civilization at the Caral site with reference to: a) the transverse management of land and its resources based on the complementary economies of fishing and farming, and on the establishment of networks of interaction and trade systems with distant populations in the Andean highlands and the Andean jungle; b) the social organization, the pattern of distribution of settlements in each section of the Supe Valley, the differences among those settlements in terms of their extension and constructed volume, the relevance of the capital zone, the importance of duality in the location of settlements on the two banks of the river as well as in buildings grouped into two halves, and the design and planned construction of the city of Caral; c) the evaluation of archaeological information in a theoretical framework based on inferences about social and political organization drawn from pertinent ethnohistoric and ethnographic sources; and d) finally, the impact of the Caral civilization in the area over time. Ultimately, we reflect on the cultural, climatic, and social changes that took place over time at Caral and other sites and on the hegemony of this civilization in the area. / En el presente artículo se caracteriza a la civilización Caral en relación con cuatro aspectos: a) la economía y la sociedad, donde se trata su manejo transversal del territorio y sus recursos mediante la complementariedad económica entre pescadores y agricultores, y el tendido de redes de interacción e intercambio con poblaciones de la sierra y de la selva andina; b) el manejo del espacio, en el que se aborda el patrón de distribución de los asentamientos por secciones en el valle de Supe, la diferenciación en cuanto a extensión y volumen constructivo, la relevancia de la llamada zona capital, la importancia de la dualidad en la ubicación de los asentamientos en ambas márgenes del río y el diseño y construcción planificada de la ciudad de Caral; c) la importancia de la organización espacial interna, en el que se evalúa la información arqueológica en el marco de la teoría sustentada en los datos etnohistóricos y etnográficos para plantear inferencias acerca de la organización social y política, y d) su trascendental importancia, donde se señala su impacto en el área y en el transcurso del tiempo, y se reflexiona sobre los cambios culturales climáticos y sociales hacia el final de su hegemonía.

Abstract Problem: Previously, only few wealthy individuals had the opportunity to engage luxury consumption. Today, money and time is a lot more dispersed and thus give the regular citizen a chance to purchase luxury goods. Productivity and quality management has led to a growing production of luxury goods and has been spread to the mass population. Previous studies have proven that there is a relationship between possessions and identities, but lack research on younger consumers and their agendas for luxury consumption. Purpose: The purpose of this research is to explore how young consumers are using luxury consumption when constructing their identities and if this new group of luxury consumers consume luxury goods in a new way. Method: In order to fulfill the purpose of this thesis, an epistemological relativistic assumption has been made, and includes a qualitative exploratory research design with an inductive approach. The primary data was collected through semi-structured interviews, where participants had an interest in luxury consumption. Conclusion: Our findings suggests that there is a new group of young consumers who construct their identity through luxury consumption, based on the symbolic meanings and the perceived personal reward. This social group uses luxury consumption to conform with their preferred social references, but also to differentiate themselves. Certain possessions, interests and the environment an individual live in were all found to be important tools for young consumer when they construct their identity. “We are what we buy” has been proven to be a central concept in young consumers identity creation of this study.

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This research aims to analyze how the social columnism serving elites of consecration instrument. It starts from the principle that social columnism is legitimate tool of social groups occupying strategic positions in society. Including the craft originates from positions of ratification demand of "great families" US traditional who lost power and prestige space for the new rich who emerged from the post Civil War. It is noted from the office of the emergence direct linkage between these two groups, the columnism establishing itself as one more tool in the consecration strategies of individuals concentrated in the social centers of power. To cope with the problem, the research was subdivided into three stages. The first aimed to highlight the consecration modes anchoring to the paths taken by certain individuals and groups, the strategies adopted (political coordination, the associations of power groups, political militancy, complimentary sessions congregation ceremonies, etc.) and social resources acquired during the socialization paths in different social spheres (family, school, college, professional, etc.), and bring to light the socio-historical and geographical circumstances that made it possible for such individuals and groups came to power spheres. The second phase aims to present social demands and socio-historical conditions that allowed the emergence of the craft of social columnist. It also exposes how the craft was noted as lucrative source for media companies, allowing the consolidation of the positions of gossip columnists and expanding their spaces in the newspapers. Besides showing attempts to establish the office of borders, demands by definition, for organization and control, to be seen as subarea of the journalism profession, rather interpreted craft and minimally recognized. The third set out to elucidate how the gossip columnists who make up the craft in Sergipe launch strategies, develop skills and accumulate social resources aimed at social consecration. So are explained the composition and characteristics of Sergipe gossip columnists are presented the routine work, the skills developed, the codes shared by working in the office, also they consume, how they build their numbered schedules, among other aspects. The main objective is to carry out the survey of biographical information (social origin, parents´ occupations, educational background, college and professional careers, travel, inserts in different spheres, marriage, tastes and lifestyles, etc.) in order to reveal how accumulate resources, launch strategies, develop skills for both self-consecration as the consecration of individuals and groups leaders. This part also contains an account of the observations noted in the field of daily counting to extract information to provide complete responses to the survey. The empirical universe considered consists of 6 active social columnists in newspapers Sergipe Mail, Journal of the City and Cinform. The research allowed to show that the columnists consecrated by developing certain skills, such interactional, creating strategies such as the marketing staff, mobilizing action repertoires, the lexicon adjective due to the creation of "good pictures", becoming important piece of gears and power structures. / Esta pesquisa objetiva analisar como o colunismo social serve de instrumento de consagração de elites. Parte-se do princípio de que o colunismo social é ferramenta legítima dos grupos sociais que ocupam postos estratégicos na sociedade. Inclusive o ofício origina da demanda de ratificação de posições das grandes famílias tradicionais norte-americanas que perdiam poder e espaço de prestígio para os novos ricos que emergiram do pós Guerra Civil. Nota-se desde o surgimento do ofício o atrelamento direto entre estes dois grupos, o colunismo constituindo-se como uma ferramenta a mais dentro das estratégias de consagração dos indivíduos concentrados nos núcleos sociais de poder. Para dar conta do problema, a pesquisa foi subdivida em três momentos. O primeiro teve por objetivo evidenciar os modos de consagração ancorando-se nos caminhos percorridos por determinados indivíduos e grupos, as estratégias adotadas (articulação política, associações a grupos de poder, militâncias política, sessões elogiosas, cerimônias de congregação, etc.) e os recursos sociais adquiridos durante os percursos de socialização nas diferentes esferas sociais (familiar, escolar, universitária, profissional, etc.), além de trazer a lume as circunstâncias sócio-históricas e geográficas que possibilitaram que tais indivíduos e grupos chegassem às esferas de poder. O segundo momento teve por finalidade apresentar as demandas sociais e condições sócio-históricas que permitiram o surgimento do ofício de colunista social. Expõe também como o ofício foi notado como fonte lucrativa pelas empresas de comunicação, permitindo a consolidação das posições dos colunistas sociais e ampliação seus espaços nos jornais. Além de mostrar as tentativas de estabelecimento das fronteiras do ofício, das demandas por definição, por organização e controle, por ser tido como subárea da profissão de jornalismo, um ofício pouco interpretado e minimamente reconhecido. O terceiro se propôs a elucidar como os colunistas sociais que compõem o ofício em Sergipe lançam estratégias, desenvolvem habilidades e acumulam recursos sociais objetivando a consagração social. Assim, são explicitadas a composição e as características dos colunistas sociais sergipanos, são apresentados a rotina de trabalhos, as habilidades desenvolvidas, os códigos compartilhados pelos atuantes no ofício, também o que consomem, como constroem suas agendas de contados, entre outros aspectos. O objetivo central é realizar o levantamento de informações biográficas (origem social, ocupações dos pais, percurso escolar, trajetórias universitária e profissional, viagens, inserções em distintas esferas, matrimônio, gostos e estilos de vida, entre outros) a fim de desvelar como acumulam recursos, lançam estratégias, desenvolvem habilidades tanto para a auto-consagração quanto a consagração dos indivíduos e grupos dirigentes. Esta parte ainda traz um relato das observações anotadas no diário de campo contando o que extraí de informações para fornecer respostas completas à pesquisa. O universo empírico considerado é composto por 6 colunistas sociais atuantes nos jornais Correio de Sergipe, Jornal da Cidade e Cinform. A pesquisa permitiu mostrar que os colunistas consagram através do desenvolvimento de certas habilidades, a exemplo interacional, da criação de estratégias, tais como a do marketing pessoal, da mobilização dos repertórios de ações, do léxico adjetivado em função da criação das boas imagens , constituindo-se peça importante das engrenagens e estruturas de poder.