The aim of this study was to examine the representation over time of the Swedish social service in the national daily press. More specifically, its aim was to compare the years 1997, 2007 and 2017 and examine any differences and patterns in the reporting due to social changes in society. As this study was based on quantitative content analysis, all articles published in four of the largest national papers during those years, containing the word ”socialtjänsten” [the social service] were read. A code schedule with six themes were made to be used when reading the articles. The themes were: 1) Name of the newspaper. 2) Year of publication. 3) Character of article; news or editorial. 4) Field of social service; e.g. ’child welfare’. 5) Level of analysis; micro, meso or macro. 6) Rating of the social service; positive, negative or neutral. The analysis was based on three media theories; agenda setting, news valuation and framing. As a conclusion the valuation of the social service seems to be pretty much the same over the years; almost two of five articles has a negative valuation of the social service and three of five articles has a neutral valuation of the social service. In relation to that approximately two of one hundred articles has a positive valuation of the social service. Editorial material tends to valuate the social service more negative than news material. The level of analysis seems to have changed to fewer articles on a micro-level in 2017 than in 1997. The five most common fields associated with the social service are youth criminality, child welfare, social service as an organisation, economic aid and migration.

We studied close to 100 articles about the Swedish cup in cross country skiing, published by the three media outlets that cover the entire series; www.sweski.com , www.langd.se and www.skidzonen.com. The articles were published between 2015 and 2018 and by using a quantitative analysis we discovered that in these articles, the men and the women received almost exactly the same amount of attention, as far as counting words goes. In the articles which focused on both the female and the male athletes, the editors usually chose a picture from the women’s competition as the top image. We also saw a pattern where the women were far more often mentioned by their first names only, whereas the men were usually mentioned by their full names or their last names only. Another interesting theme that we found through a qualitative text analysis regarded how the athletes were portrayed in the articles, where the women seemed to be looked upon as less mature than the men. For example, they were often called “girls” instead of “women”, but the men the same age were never referred to as “boys”. These are seen by us as signs of trivialization and infantlization of the female athletes. However, we did not find any signs of the women being described as weak, or with a focus on their appearances and private lives. These were common patterns in the previous research on the subject. / Vi undersökte knappt 100 artiklar om den svenska cupen i längdskidåkning, publicerade av de tre medierna som bevakar hela serien; www.sweski.com , www.langd.se och www.skidzonen.com. Artiklarna publicerades mellan 2015 och 2018 och med hjälp av en kvantitativ innehållsanalys fann vi att damerna och herrarna fick nästan exakt lika mycket utrymme i dessa artiklar, räknat i antal ord. I de artiklar där båda könen stod i fokus var det  betydligt oftare som en bild från damklassen valdes som toppbild. Vi såg ett mönster där damerna oftare blev omnämnda med enbart sina förnamn, jämfört med herrarna som oftast omtalades med sina hela namn eller enbart efternamn. Ett annat intressant tema som vi fann genom en kvalitativ textanalys gällde hur utövarna porträtterades i artiklarna, där damerna tycktes bli sedda som mindre mogna och vuxna än herrarna. Till exempel kallades de ofta “tjejer” istället för “kvinnor” eller “damer”, samtidigt som de jämnåriga herrarna aldrig blev kallade “killar”. Dessa ser vi som tecken på en trivialisering och en infantilisering av de kvinnliga utövarna. Däremot hittade vi inga tecken på att kvinnorna beskrevs som svaga eller med ett större fokus på deras utseenden och deras privatliv, fenomen som har varit tydligt framträdande i tidigare forskning på ämnet.

This diploma thesis focuses on the analysis of caricatures with a theme of the Eastern block in French satirical weekly magazine Le Canard enchaîné in 1945-1970. By the Eastern block, we understand the Soviet Union and its associated socialistic countries. The thesis is anchored in the theoretical part by historical context of the history of the eastern countries, as well as by the development of analysed weekly magazine on the background of the history of France, by the formulation of the concepts of caricature and satire, including important authors, and the research methods themselves. Triangulation, in this case the combination of quantitative content analysis and semiotic analysis, aims to analyse individual caricatures with the theme of the East and its individual countries. The analysed periods are divided into two sections, due to the availability of materials, namely 1945-1948 and 1968-1970.

The main aim of this diploma thesis is to find out how the Czech printed media face relatively new and complex phenomenon that emerged in the monetary sphere - virtual currency bitcoin. Through the means of quantitative content analysis, all printed titles showing relevant references to bitcoin between the years 2009 and 2016 were examined. The thesis is divided into several chapters. The theoretical part contains different media concepts dealing with the agenda-setting, the creation of a media portrayal and the construction of social reality through mass media. From a theoretical point of view, the cryptocurrency bitcoin was also subject for detailed analysis. The following methodological part of the thesis introduces the main objective of research, research questions and research design. The analytical part provides a clear overview of the results obtained, then interpreted and compared with predetermined hypothesis. The overview of collected findings about the media image of the virtual currency bitcoin in the Czech press are summarized in the conclusion. The thesis is the first paper to deal with the issues of the virtual currency bitcoin from the point of view of media discourse in the Czech Republic, and its ambition was to gather completely new information on this topic.

Master Thesis "Criteria for selection of news from the European Parliament into the Czech media" deals with the factors that affect the classification of reports about events in the European Parliament in the Czech print and online journals as well as defining characteristics that are typical for these reports. In the theoretical part presents political and media communication and logic and goes to the main concepts of news production, such as agenda setting, framing and priming. This Thesis is also about media and intermedia agenda and presents the information already known concerning the relationship between the European Union and the media. Research is a part of practical section. It's aim is to map by content analysis the characteristics typical for reporting about the European Parliament as a specific institution of the European Union. Further aim is the verification of assumptions based on previously conducted research abroad focusing on the theme of the EU. Trying to better determine what characters show mass media content which is to the Czech public the main source of information about European structures by large extends. The Thesis also tries to answer the question often discussed the lack of presentation of the European agenda in news media agendas, the communities of the European Union...

news program, Události. Its aim is to determine the main aspects of changes in the use of Události casts, including Události gram Události Události in the amount of 21,38 %

Diploma thesis "Media image of China in Czech daily newspapers in the year of holding the 2008 Summer Olympic Games" tries to capture a media image of China in Czech daily newspapers represented by MF Dnes, Pravo and Hospodarske noviny. The analysed time period is the whole year 2008, the year of the Summer Olympic Games in Peking, when China got even into the biggest interest of media. The method of the diploma thesis is to examine chosen articles with quantitative content analysis which tries to answer the questions regarding the thematic agenda of the newspapers connected to China, originality of the stories or the positive or negative character of the articles in general. Last but not least the analysis takes into account the phenomenon of Olympic Games and the tense events around them which also brought its part of articles and topics. As the analysis deals with a trio of newspapers with various reader's profiles, it focuses on differences among them too.

Ireland experienced an unprecedented arrival of immigrants during the years of economic prosperity. The new diversity was met with divided public opinion towards non-Irish and an increasingly selective immigration policy. The media, as a main contributor to public discourse, play an important role in the construction of migrant images and therefore have a profound impact on such developments. Employing a combination of quantitative and qualitative content analysis, this study examines whether different immigrant groups have the same chance of favourable or unfavourable portrayal in daily newspapers. Based on the most frequent roles and topics associated with Poles, Nigerians and Chinese, a selection of newspaper articles is subjected to in-depth analysis. The overarching result that there is not one image of the Irish media illustrates how difficult, if not impossible, it is to arrive at findings that can be generalised. Individual newspapers are found to pursuit varying and sometimes covert strategies in the representation of immigrants. It is further shown that immigrants who are perceived as culturally closer to Irishness have a higher chance of favourable portrayal than those who are perceived as culturally more distant. Some commonly accepted perceptions of immigrants are unmasked as myths.

The master thesis Czech and Slovak media representation of the dissolution of Czechoslovakia is concerned with the way in which media portrayed the dissolution of Czechoslovakia. Through the analysis of articles on the topic in question it examines the media image created by each newspaper respectively, by Czech and Slovak newspapers as two units and the overall image based on all of the collected data. Three Czech (Mladá fronta DNES, Rudé právo and Blesk) and three Slovak (Smena, Pravda and Nový Čas) newspapers served as the source for the analysis. Articles from two periods were collected - from the time the act on the dissolution of Czechoslovakia was passed and from the time the actual dissolution took place. The aim is to establish the overall media image of the dissolution of Czechoslovakia, but also to compare and contrast the image created by Czech and Slovak newspapers and to study their differences concerning the overall positive, negative or neutral image as well as the implemented media frames. In addition, the thesis also focuses on the different portrayal of the dissolution in right-wing and left-wing newspapers and broadsheet and tabloid press. The final confrontation of the results with public opinion surveys is also important as it proves the connection between the media agenda and...

The thesis entitled Comparison of the media coverage of the World Floorball Championships in years 2008 and 2018 aims to identify and compare the media coverage devoted to these two championships held in the Czech Republic. The goal of the thesis is to determine and compare the media coverage in the two examined media - Mladá fronta DNES, Deník Sport and online servers iDnes.cz and iSport.cz, based on these findings define which direction is the trend going. The diploma thesis is divided into main three parts, in the first theoretical part, key definitions, terms and topics from the media side such as gatekeeping, agenda-setting and news values are gradually introduced. A similar space is also devoted to the sports, more precisely floorball side of the thesis, where important historical milestones of this sport, both Czech and worldwide, are presented. Last but not least, this section offers an introduction of a closer relationship between the media and sport. In the second part, the research method of quantitative content analysis is methodologically explained, so that could be used for the analytical part. The third final part simultaneously answers the thirteen given hypotheses, the research question and presents an overview of the results of the analysis. In addition to the aforementioned...