Bakgrund: Förekomsten av övervikt och fetma har ökat över hela världen de senaste decennierna. Det har utvecklats olika modeller samt åtgärdsprogram för viktnedgång. Denna studie är en del i ett kvalitetsutvecklingsarbete och beskriver deltagarnas upplevelser av att ingå i ett sådant program. Syfte Att beskriva barns upplevelser av att ingå i Obesitasprocessen. Metod: Data insamlades genom 10 intervjuer med barn i åldern 10–14 år och analyserades med hjälp av kvalitativ innehållsanalys med induktiv ansats. Resultat: I analysen framkom tre kategorier: Behov av vardagligt stöd från föräldrarna där barnen tar upp vikten av att få stöd i att äta rätt och att träna samt att göra saker tillsammans.  Att känna en möjlighet men en ständig kamp mot vågen där barnen beskrev mycket blandade känslor inför besöken då så stort fokus låg på vikten, men även att de främst ville se bra resultat för att glädja sjuksköterskan och föräldrarna, samt ett Behov av stöd från barnsjuksköterskan där barnen uttryckte behovet av uppmuntran och ett individanpassat bemötande och information. Slutsats: I Obesitasprocessen behöver barnsjuksköterskan arbeta mer med samskapande vård och gemensam problemlösning för att kunna stödja och motivera barnet med övervikt eller fetma. Genom detta arbetssätt blir barnet och föräldrarna mer delaktiga och får möjlighet till att sätta individuella och hanterbara mål efter deras egna resurser.   Nyckelord: Barn, familj, övervikt, samskapande omvårdnad / Title: Children’s experiences ‘of being a part of the Obesitasprocess An interview study of children with overweight   Background: The prevalence of overweight and obesity has increased globally over the last decades. There are many programs and ways for decreasing weight. This study is a part of a quality development and describes the participants experiences of being a part of such a program. Purpose: To describe children’s experiences of being a part of the Obesitasprocess Method: Data was collected through interviews conducted with 10 children in the age of 10-14 years. An inductive qualitative design was used and the interviews were analyzed according to inductive content analysis. Result: Three main categories emerged in the analysis: The need of day to day support by parents where the children described the importance of the support in eating right and exercise and to do things together. To feel an opportunity but a permanent battle against the weight scale where the children described a lot of mixed feelings before the visit due to the focus on the weight, but upper mostly they wanted great results to please the nurse and the parents.  The need of support by the pediatric nurse where the children expressed the need of encouragement and an approach and information that is suited for the individual child.   Conclusion: The pediatric nurse need to adopt a coproductive care in the Obesity process and the use of common problem solving to be able to be supporting and to motivate the child with an overweight or obesity. By this the child and parents get to be part of the process, the opportunity to set individual and manageable goals based on their own resources.  Keywords: Children, family, overweight, coproductive care

The energy sector is facing unprecedented changes as technology development and new expectations are necessitating action. As a result of market changes, incumbent companies as well as new ones within the sector are now seeking new business opportunities to cope with changes and position themselves for the future. The term servitization has been identified as a key to successfully being able to cope with these changes. It describes the transition from a product-oriented value proposition towards a service-oriented value proposition and has become attractive as a strategy due to economic, market and competitive arguments. Despite many clear advantages, the phenomenon of servitization comes with great challenges. To this day, no successful full-scale servitization initiative can be identified within the energy sector in Sweden, that is to say, a situation where a company completely has shifted its offering. The thesis therefore sets out to facilitate the development of a servitization endeavor by examining previous research work within the field of servitization and co-creation. These topics are considered by taking a systems perspective because of the characteristics of the given case, where components such as generators, power lines, transformers, electrical equipment companies, utility companies, data centers and regulatory authorities are part of a larger whole. The theoretical material is applied to better understand a potential receiver of a service offering, a potential customer in the energy sector that is: Data centers. More specifically, the thesis discusses and seek to identify the needs and interests that the customer segment data center seeks in a future energy related service offering and other important factors for a servitized offering. This in turn can be seen as a response to the servitization literature, which clearly promotes that all servitization efforts should start with understanding the customer. Findings show that the largest challenge of servitization has much to do with the abstract nature of the term. In contrast to a tool that can be used relatively mindlessly, servitization constitute a complex whole where things like organizational capacity, culture and common interests must co-exist. The case study has mapped out the needs and wants of the customer segment and suggests recommendations to succeed accordingly. The thesis makes in particular three contributions. First, the three theoretical topics of servitization, co-creation and systems thinking have been integrated to extend the understanding of the connection between these, as well as the challenges linked to the topics. Secondly, a deeper understanding of the data center sector has been provided, more specifically, which critical factors the segment considers in the context of the study. Thirdly, the thesis contributes with suggestions concerning areas for improvement or areas where business development can take place, which also was what first caused us to do the study.

Examensarbetet syftar på att undersöka om verksamheter som driver ett coworking space utgår från ett tjänstelogiskt perspektiv. Under 2018 ökade antal coworking verksamheterna med 15,2% från året tidigare (Coworking Resources, 2019). Enligt Jackson (2012) har megatrender som digitalisering, delningsekonomi och kollektivism ökat populariteten av uppstart av coworking spaces globalt. Med en föreställning att affärsmodellen coworking space påminner om ett tjänstelogiskt förhållningsätt till att utföra affärer fanns ett intresse att undersöka det populära konceptet coworking space, ur ett tjänstelogiskt perspektiv. Under processen för att identifiera deltagare till studien, samt undersökningsobjekt, initierades åtgärder från myndigheter för att minska smittspridningen Covid-19. Vilket påverkade tillgången till undersökningsområden och deltagare för datainsamling. Därför valdes istället semistrukturerade intervjuer utifrån ett bekvämlighetsurval.  Studien har identifierat att i verksamheter initialt utgår från ett tjänstelogiskt perspektiv vid uppstart och framtagning av nya tjänsteerbjudanden. Exempelvis används metoder som Design Thinking vid utvecklingsprocesser. Dock framkommer det att de inte fullföljer det tjänstelogiska tillvägagångsättet vid fortsatt utveckling och drift av sina verksamheter.  Examensarbetet avser inte att påstå att coworking verksamheter bör arbeta utifrån ett tjänstelogiskt perspektiv, utan ställer snarare frågan om de gör det. Följaktligen syftar examensarbetes resultatavsnitt på att verksamheter som driver coworking inte arbetar utifrån ett tjänstelogiskt perspektiv, däremot kan det upplevas som sådant i många fall. Oftast är deras erbjudande värdeskapande, men är däremot inte samskapande tillsammans med kunderna.  Från analysen identifierades brister i Kristensson et al. (2014) tjänsteinnovationsprocess modell, som inte tar höjd för nystartade verksamheter, utan fokuserar på existerade företag som önskar göra förändringar av deras affärsmodell. I analysen identifierades även att tjänsteinnovationsprocess syn på initiala behov, där verksamheten först ska lägga mål med tjänsteinnovationen innan de ens har identifierat grundbehov. Det framkommer i analysen från datainsamling att processen är teoretisk konstruerad, men är svår att applicera i praktiken. Med anledning av det har arbetet resulterat i ett innovationsbidrag i form av en ny tjänsteinnovationsprocess, som inspireras av tjänsteinnovationsprocessen från Kristensson et al. (2014) och Kolbs lärcykel (Kolb, 2007). Med anledning att processen istället är kontinuerlig och bättre anpassad till nystartade verksamheter. / The aim of the study is to examine whether activities pursuing a coworking space are based on a service logic perspective. In 2018, the number of coworking activities increased by 15,2% from previous years (Coworking Resources, 2019). According to Jackson (2012), megatrends such as digitization, the sub-economy and collectivism have increased the popularity of the start of coworking spaces globally. With a notion that the coworking space business model is reminiscent of a service logic approach to performing business, there was an interest to examine the popular concept of coworking space, from a service logic perspective. During the process of identifying participants in the study, and investigating objects, measures were initiated by the authorities to reduce the transmission of Covid-19. This would affect access to survey areas and participants for data collection. As a result, semi-structured interviews were selected based on a convenience selection. The study has identified that in activities the initial approach is based on a service logic approach to the creation of new service offers. For example, methods like Design Thinking are used for development processes. However, they do not fulfil the service logic approach to the continued development and operation of their activities. The study is not intended to suggest that coworking practices should operate on the basis of a service logic perspective, but rather the question of whether they are doing so. As a result, the results section of the thesis is that activities that operate coworking do not work on the basis of a service logic perspective, but it can be perceived as such in many cases. Most of the time, their offer is of value creation, but it is not co-creation with the customers. The analysis identified weaknesses in Kristensson et al. (2014) 'service innovation process', which does not take the height of newly created activities, but focuses on the existence of companies that wish to make changes to their business model. The analysis also identified that service innovation process views initial needs, where the activities first have to set objectives with the services innovation before they have even identified basic needs. It is emerging in the data collection analysis that the process is theoretically designed, but is difficult to apply in practice. In view of this, the work has resulted in an innovation contribution in the form of a new service innovation process, which is inspired by the Service Innovation Process from the Kristensson et al. (2014) and Kolb's learning cycle (Kolb, 2007). As a result, the process is continuous and better tailored to new business.

Engagemang och samskapande i symbios kan leda till samskapande av värde för samtliga inblandade aktörer. Studien ämnar att undersöka hur och varför företag arbetar med engagemang och samskapande på Instagram. För att undersöka detta har studien applicerats på företaget Daniel Wellington. Fallstudien bygger på semistrukturerade intervjuer samt kompletterande observationer på Instagram för att ge en bredare bild av hur företaget arbetar med engagemang och samskapande genom nätverk. Resultatet visar att samskapande och engagemang påverkar varandra. Genom aktörsengagemang inom nätverk på Instagram uppmuntras och skapas förutsättningar för samskapande av content. När dessa faktorer är i harmoni kan den så kallade “Daniel Wellington-effekten” förklaras. Effekten innebär att varumärket till viss del marknadsför sig självt. Det förklaras genom att företaget och externa aktörers samarbete leder till samskapande av content samt publicering på Instagram. Detta samskapande leder till ett ökat engagemang inom båda aktörernas nätverk.

The study deals with the importance of strategic communication and the purpose of this thesis is to examine the challenges for strategic communication in a network organization. A network organization is an organizational form that arises increasingly as a result of today's rapid change and leads to a greater need to collaborate and exchange knowledge among stakeholders. Strategic communication has its basis in communication theory, organizational theory and management theory and therefore the theoretical reference framework is built from these areas. The research questions are as follows: What meanings do goals and vision have for strategic communication in a network organization? What are the challenges of strategic communication in a network organization? In order to investigate these research questions the study is based on a qualitative study and more specially a case-study. The study was conducted on Green Umeå which is a network organization and is particularly interesting as it is based on a co-creation logic. The interviews were conducted using semi-structured interviews on site and the selection of respondents was made with a snowball selection. The results of the study are as followings:  - Clear goals and a vision are important to be successful with strategic communication.  - Value creation has a significant role in network organizations and thus influences strategic communication.  - Conflicts of interest among actors within network organizations can lead to difficulties with common goals and visions.  - Communication has a crucial role for the strategic communication in a network organization.

Studien behandlar hur företag i den digitala kontexten kan stärka sin varumärkesidentitet med hjälp av fenomenet co-creation of value, samt vilka utmaningar och möjligheter som finns med användandet. Syftet är att undersöka hur B2C-företag som använder digital marknadsföring kan stärka sin varumärkesidentitet, med hjälp av co-creation of value och storytelling för värdeskapande. Studien ämnar även till att bidra till en ökad förståelse för hur fenomenet co- creation of value kan användas i arbetet och processen i en förändrad digital kontext. Studien är en kvalitativ studie med en induktiv ansats där det empiriska materialet samlats in genom intervjuer från sju respondenter från fem olika företag, samt genom en workshop som hölls med fyra respondenter. Teorin underbyggs av forskning inom varumärkesutveckling, co-creation of value, storytelling och medieutveckling.Det har identifierats ett samband mellan de tre olika fenomenen co-creation of value, storytelling för värdeskapande och varumärkesidentitet. I studiens slutsats framgår det hur det sociala samspelet i ett medietekniskt perspektiv kan jämföras vid relationen mellan de tre olika fenomenen. Det går att konstatera att det skett ett maktskifte mellan företag och konsument då företagen inte längre äger kommunikationen. Studiens resultat påvisar att den samskapande relationen mellan företag och konsument är beroende av relevans. Vidare belyses även utvecklingen av co-creation of value i den digitala kontexten med nya tekniker, som sociala medier, som i dagens samhälle naturligt finns i vardagen. / This study discusses how companies in the digital context can strengthen their brand identity using the phenomenon co-creation of value, as well as the challenges and opportunities that exist with the use. The purpose of this study is to investigate how B2C companies that use digital marketing can strengthen their brand identity, using co-creation of value and storytelling for value creation. The study also aims to contribute to an increased understanding of how the phenomenon co-creation of value can be used in the work and the process in a changed digital context. The study is a qualitative study with an inductive approach where the empirical material was collected through interviews from seven respondents from five different companies, and through a workshop held with four respondents. The theory is supported by research within brand development, co-creation of value, storytelling and media development.The study has also identified a relation between the three different phenomena co-creation of value, storytelling for value creation and brand identity. The conclusion shows that social interaction in a media-technical perspective can be compared to the relationship between the three different phenomena. It can be noted that there has been a change of power between companies and consumers since the companies no longer own their communication. The result shows that the relationship between companies and consumers is dependent on relevance. Furthermore, the development of co-creation of value in the digital context with new technologies, such as social channels, which in today's society is naturally present in everyday life, is also illustrated.

Studien undersöker hur samskapande av värde sker i företag som använder sig av digitala tjänster, samt identifierar eventuella utmaningar som kan uppstå vid den värdeskapande processen. Detta undersöks genom en kvalitativ studie av företag som använder sig av digitala tjänster samt dess kunder. Studiens insamlade empiri består utav intervjuer med företaget, samt intervjuer med fyra av dess kunder. Studien finner att interaktion med kunder, integrering av resurser samt bearbetning av informationsflöden från kunder är grunden för hur samskapande av värde sker i företag som använder sig av digitala tjänster. Informationsflödet kan bearbetas av företaget till operativa resurser och kan öka värdet som sker vid samskapande av värde vid framtida transaktioner. En utmaning som kommer sig av detta är bearbetningen av informationsflödet till operativa resurser som används för att anpassa företagets tjänster till dess kunder.

The adopting of self-service technologies (SST) has for years been used as a vehicle for delivering service in aim to create value. The popularity of SST has recently increased within organizations and suppliers struggle to persuade customers to adopt the technique in order to co-create value for both customer and supplier. Previous research has covered this type of technology and its effects on service delivery in a business to consumer (B2C) perspective but it is relative undiscovered in the context of business to business (B2B). By studying the B2B relation within SST and the effects on value and value creation this paper identifies three value clusters at the supplier perspective and three at the customer perspective. At each perspective our result shows that there are two positive and one negative value clusters. These clusters can help organizations with both preventive actions and management of the negatives by seeing how relationships between values and value creation exist. Our study contributes empirical, theoretical and practical in the research fields of B2B, SST, service and business values.

Purpose The purpose of this thesis is to examine if sustainable investments is important for customers in the banking sector in Sweden. Design/methodology/approach This thesis is a quantitative study, which is based on a service-perspective. Since the purpose of this study is to examine if sustainable investments are important for customers in the banking sector, banking customers are chosen to be the respondents of this study. This is a deductive study and theories have been developed and result in four hypotheses. The empirical data is based on a survey of 186 respondents.   Findings The result of the study show that the majorities of the respondents prefer and think it is important that their bank is working for sustainability and sustainable development. However, the results show that more information, from the banks, is needed for words to become actions and for customers to be more aware of what the banks do for a sustainable development. The study also shows that sustainable investments are important to customers, but at the same time, it is not something that in the end creates value for the customers and it is not a criterion that makes the customer feel more loyal. This is another sign which tells us that the bank must be better in informing and reach out to their customers about their work for a sustainable development, for example through sustainable investments in funds. Then, the demand of these sustainable investments can increase and this may turn into a loyalty criterion in the future. Research limitations/implications In order for the result to be applicable to the whole population, banking customers in Sweden, further research is required in this specific subject. For example in form of a larger study with a larger random sample selection. Originality/value Sustainability and sustainable development is a subject in time. The banking sector is facing a major challenge in relation to other industries, when it comes to understanding the customers and their perception and opinions on sustainability issues. This study can therefor contribute to banks’ sustainability work, by helping this industry to understand what their customers really demands and how the bank, through information, can help their customers to choose more sustainable products and in turn, contribute to a sustainable development.

Många konsumenter strävar idag efter en mer hållbar konsumtion och företag vill därför förmedla sina gröna arbetssätt för att attrahera kunder. Frågan är om företags hållbarhetsarbete och kommunikation av detta verkligen får människor att konsumera deras varor och tjänster, eller om konsumenter samtidigt behöver inneha viss kunskap för att värdesätta företagets hållbarhetsarbete. Studien syftar till att undersöka hur kunskap om hållbarhet leder till samskapande av värde mellan producent och konsument genom tre värdeskapande aktiviteter. Studien har särskilt granskat det svenska företaget Oatly och dess konsumenter. Det empiriska underlaget har samlats in genom en webbenkät som besvarades av 994 respondenter. Resultatet visar att kunskap om hållbarhet hos respondenterna har en positiv signifikant effekt på samskapande av värde med Oatly. Värdesamskapande sker främst genom en sammanslagning av de värdeskapande aktiviteterna kunskapsförnyelse, relationsutveckling och kommunikation. Studien bidrar till en bättre förståelse kring hur konsumenter och producenter samskapar värde genom gemensamma värderingar om hållbarhet.