Bakgrund: Startupföretag bidrar i dagens samhälle med flertalet innovationer, vilket storföretag kan ta del av genom öppen innovation. När företagen samarbetar med varandra kan parterna tillsammans främja innovation och ta del av ny kunskap. Startupföretag får hjälp med kommersialisering av affärsidén och storföretag kan behålla sin marknadsposition genom användningen av ny teknik. På grund av den stora asymmetrin organisationerna emellan är det av intresse att ge en förklaring för vad som påverkar en affär mellan startupföretag och storföretag, för att möjliggöra fler lyckade samarbeten.  Syfte: Syftet med studien är att utifrån startupföretags perspektiv undersöka faktorer som påverkar en lyckad affär mellan startupföretag och storföretag inom högteknologiska branscher.  Metod: Studien utfördes med en kvantitativ metod där empirin samlats in med hjälp av enkäter via en tvärsnittsdesign. Vidare har studien utgått från det positivistiska perspektivet där en deduktiv ansats använts. En hierarkisk logistisk regressionsanalys genomfördes för att analysera hur tidigare erfarenhet av storföretag, matchad via stödfunktion, avtalsdesign, förtroende, kommunikation, indirekta värden och direkta värden samvarierar med en lyckad affär mellan storföretag och startupföretag.  Slutsats: Studiens resultat visar att ökad omsättning, avtalsdesign, tidigare erfarenhet av kontraktering, stödfunktioner, kostnadseffektivitet och indirekta värden har ett statistiskt signifikant samband med lyckad affär. Ökad omsättning, ett detaljerat avtal, tidigare erfarenhet av kontraktering och matchning via stödfunktion ökar sannolikheten för en lyckad affär. När vikt läggs vid kostnadseffektivitet och indirekta värden minskar sannolikheten att affären blir lyckad. Genom att ta studiens faktorer i beaktning kan både startupföretag och storföretag öka sannolikheten att det blir en lyckad affär. / Background: Startups contribute in today's society with multiple innovations, which large companies can take part of through open innovation. By collaborating, both companies can enhance innovation and take part of new knowledge. Startups receive help with the commercialization of their business idea and large companies can keep their market position through the use of new technology. Due to the large asymmetry between the organisations, it is of interest to create a broader explanation of what affects the deal between startups and large companies, in order to enable more successful collaboration.  Purpose: The purpose of the study is to examine different factors that affect a successful deal between startups and large companies in high-tech industries from the startup perspective.  Methodology: The study used a quantitative research method where the empirical data has been collected by questionnaires. The study is based on a positivist philosophical standpoint with a deductive approach. A hierarchical logistic regression analysis was performed to analyze how the factors previous experience with large companies, matched by a support function, contract design, trust, personal chemistry, communication, indirect values and direct values affects the deal between large companies and startups.  Analysis and conclusion: The result of the study shows that increased revenue, contract design, previous experience of contracting, support functions, cost efficiency and indirect values have a statistically significant correlation with a successful deal. Increased revenue, a detailed contract, previous experience of contracting and matched by a support function increases the probability to perform a successful deal. When focus shifts to cost efficiency and indirect values, the probability of the deal being successful decreases. By taking the factors into account, both startups and large companies can increase the probability that it will be a successful deal.

Esta investigación muestra la factibilidad para la implementación de una Fintech de inclusión financiera denominada Sika Finance. Plataforma tecnológica que permite acceder a una evaluación para otorgar créditos 100% en línea a un público exclusivamente femenino, con el objetivo de crear y facilitar oportunidades de empoderamiento a las mujeres de nuestro país. Es preciso mencionar que la industria en el Perú se encuentra en proceso de crecimiento y aún no se encuentra regulada. El análisis del entorno de la industria indica que es un mercado atractivo y en crecimiento, prueba de ello es que durante el 2020 “el 18% de los USD46 millones colocados en Venture Capitals fueron destinados a la industria de las FinTechs, solo por debajo de EdTech (40%) y comercio electrónico (27%), ambos fundamentales en el contexto del COVID-19”. (Ministerio de Relaciones Exteriores, 2021) El estudio de mercado muestra que la FinTech se encuentra en gran proyección de desarrollo acelerado. Asimismo, de las encuestas realizadas se obtiene que el 71.54% de mujeres de nuestro público objetivo tiene una habilidad innata del lenguaje y del entorno digital, el avance tecnológico ha provocado que en todos los segmentos de la población adopten la tecnología y accedan al uso de aplicaciones y dispositivos TIC. Por tanto, la presente propuesta se alinea a sus necesidades. Por otro lado, se observa que la preferencia de créditos oscila en importes de S/ 500.00 a S/ 2,000.00 con plazos menor a 12 meses por lo que representa una oportunidad relevante de negocio. / This research shows the feasibility for the implementation of a Fintech Sika Finance for financial inclusion. A technological platform that allows access to an evaluation to grant credits 100% online to an exclusively female audience, intending to create and facilitate empowerment opportunities for women in our country. It is worth mentioning that the industry in Peru is in the process of growth and is not yet regulated. The analysis of the industry environment indicates that it is an attractive and growing market, proof of this is that during 2020 “18% of the USD46 million placed in Venture Capitals went to the FinTech industry, only below EdTech (40%) and electronic commerce (27%), both fundamental in the context of COVID-19 ” (Ministry of Foreign Affairs, 2021). The market study shows that FinTech is in great projection of accelerated development. Likewise, from the surveys carried out, it is obtained that 71.54% of women in our target audience have an innate capacity for language and the digital environment. Technological advances have caused all segments of the population to adopt technology and access the use of ICT applications and devices. Therefore, this proposal is aligned with your needs. On the other hand, it is observed that the preference for loans ranges between S / 500.00 and S / 2,000.00 with terms of less than 12 months, which represents a relevant business opportunity. / Tesis

Actualmente, el Perú se sitúa entre los primeros lugares de los países con mayor índice de emprendimiento. El perfil del usuario emprendedor se concentra entre los jóvenes de 16 a 35 años. Muchas personas hoy en día optan por desarrollar ideas de negocio tecnológicas que les permitan escalar más rápido en el mercado gracias a las tecnologías de la información. Así es como las StartUp han ocupado un espacio importante en el emprendimiento tecnológico del país. Una StartUp se caracteriza por desarrollar un modelo de negocio mediante un intercambio de conocimiento multidisciplinario de la mano de la tecnología; sin embargo, los espacios para desarrollar este tipo de emprendimientos no han terminado de consolidarse, teniendo como resultado espacios poco beneficiosos para el desarrollo de estas actividades. La investigación muestra como la tipología de oficina a lo largo de la historia ha ido evolucionando de la mano de la tecnología, siempre cambiando de acuerdo a las necesidades tecnológicas. En los últimos años la tecnología ha alcanzado niveles inesperados. Sin embargo, los espacios de trabajo compartido mantienen los mismos lineamientos que no permiten que la creatividad, el intercambio de conocimiento y la sinergia profesional sean potenciados. Por tal motivo, a partir de un análisis de proyectos referenciales donde se potencia la creatividad y emprendimiento así como conceptos que sustentan la interacción social como parte del desarrollo multidisciplinario e intercambio de ideas, se plantean en esta investigación diferentes lineamientos para el desarrollo de un Centro de Emprendimiento e Innovación Start Up en Lima. / Currently, Peru is among the first places of the countries with the highest rate of entrepreneurship. The entrepreneurial user profile is concentrated among young people from 16 to 35 years old. Many people today choose to develop technological business ideas that allow them to scale faster in the market thanks to information technologies. This is how StartUp have occupied an important space in the country's technological entrepreneurship. A StartUp is characterized by developing a business model through a multidisciplinary knowledge exchange hand in hand with technology; However, the spaces to develop this type of undertaking have not finished consolidating, resulting in spaces of little benefit for the development of these activities. This research shows how the office typology throughout history has evolved hand in hand with technology, always changing according to technological needs. In recent years, technology has reached unexpected levels. However, shared workspaces maintain the same guidelines that no longer allow creativity, knowledge exchange and professional synergy to be enhanced. For this reason, based on an analysis of referential projects in the world where creativity and entrepreneurship are promoted, as well as concepts that support social interaction as part of multidisciplinary development and exchange of ideas, different guidelines for development are proposed in this research. of a Start Up Center for Entrepreneurship and Innovation in Lima. / Tesis

Global advances in digital technology are facilitating a corresponding rise in digital entrepreneurship and its startup manifestation. Many uncertainties exist upon the road to digital startup evolution; a number of which may be successfully navigated with the assistance of business incubators. While these organisations provide valuable guidance and support to the startup community, their efforts are, at least in some part, constrained by the lack of a consistent and coherent roadmap to guide both them and their incubatees. This work proposes a solution to that deficiency by addressing the question -  What are the enabling and inhibiting factors in digital startup evolution within an incubator setting? - via a multiple-case study that examined digital startups under the umbrella of three business incubators in the city of Umeå, Sweden. This work builds on the existing literature both through its narrowed focus on incubators as well as through its presentation of the Ideation Dynamics Model as a proposed guide for both incubators and digital startups to follow.

A lo largo del tiempo, las finanzas siempre se han caracterizado por sostenerse en la tecnología. En los últimos años, luego de la crisis financiera del 2008, en 2014 se hizo visible la aparición de nuevas tecnologías en los mercados que han permitido el desarrollo de startups Fintech de manera acelerada, especialmente en países desarrollados de Europa, América del Norte y Asia. Las startups Fintech son emprendimientos disruptivos cuyos servicios están basados en herramientas tecnológicas que permiten transformar a las personas en usuarios netamente digitales. En el Perú, la aparición de startups Fintech tiene algunos años en el mercado, pero se ha visto una mayor fuerza en el crecimiento de esta industria debido a la participación de entidades del sector público y privado dentro del ecosistema emprendedor, y dentro de la región, el bloque regional que ha logrado fomentar avances en la regulación de esta industria es la Alianza del Pacífico. Dentro de este contexto, la presente investigación tiene como objetivo principal determinar si la firma del Protocolo Adicional al Acuerdo Marco de la Alianza del Pacífico y el ecosistema emprendedor peruano han sido factores que han influido en la exportación de startups Fintech peruanas durante el período 2014-2019. Para tal fin, en la investigación se aplicaron técnicas cualitativas basadas en entrevistas a emprendedores, expertos y funcionarios públicos relacionados a la industria Fintech. De esta manera, con el resultado del análisis se concluyó que los factores mencionados no fueron determinantes para la exportación de las startups Fintech peruanas. En contraste, se identificó que las capacidades del emprendedor peruano junto a una efectiva red de contactos y con un modelo de negocio innovador y disruptivo, permitieron que startups Fintech peruanas logren internacionalizarse rápidamente en países de la región durante el periodo de tiempo delimitado. Finalmente, cabe resaltar que, a la fecha, este tipo de emprendimientos enfocados en ofrecer servicios financieros disruptivos aún mantiene un bajo porcentaje de participación en la oferta exportadora de servicios. / Throughout time, finance has always been characterized by its reliance on technology. In recent years, after the financial crisis in 2008, in 2014 the emergence of new technologies became visible in the markets that have allowed the development of Fintech startups in an accelerated manner, especially in developed countries in Europe, North America and Asia. Fintech startups are disruptive ventures whose services are based on technological tools that allow people to become purely digital users. In Peru, the appearance of Fintech startups has been in the financial market for some years, but a greater force has been seen in the growth of this industry due to the participation of public and private sector entities within the entrepreneurial ecosystem. Within the region, the regional block that has managed to promote advances in the regulation of this industry is the Pacific Alliance. It is within this context that this research aims to determine whether the signing of the Additional Protocol to the Framework Agreement of the Pacific Alliance and the Peruvian entrepreneurial ecosystem have been factors that have influenced the export of Peruvian Fintech startups during the period 2014-2019. Therefore, in the investigation, qualitative techniques were applied based on interviews with entrepreneurs, experts and public officials related to the Fintech industry. Thus, with the result of the analysis it was concluded that the above factors were not determinant for the export of the Peruvian Fintech startups. In contrast, it was identified that the capabilities of the Peruvian entrepreneur, along with an effective network of contacts and an innovative and disruptive business model, allowed Peruvian Fintech startups to achieve rapid internationalization in countries of the region during the period defined. Finally, it should be noted that so far, this type of venture focused on offering disruptive financial services still maintains a low percentage of participation in the export supply of services. / Tesis

Open innovation is a term that has become popularised over the years, due to changes in how business is done as a result of globalisation and digital transformation. Efforts are being made by incumbent companies to collaborate with external parties to a greater extent, and at the same time, the startup landscape has contributed with new technologies and innovations that in some cases have disrupted markets. A collaboration between large companies and startups can bring about positive synergies since these two types of organisations are different and have the possibility to complement each other. This master thesis looks into the outside-in model of open innovation, specifically examining corporate accelerator programs and incubation hubs from a startup perspective. The following research explores what key services that are offered within these corporate programs and how they can be improved according to startups that have previously partaken in them. This research is a qualitative study with an abductive approach. As part of the research, 10 semi-structured, in-depth interviews were held with representatives from a variety of startups. The major services desired by the interviewees to be included in corporate-run startup programs range from access to internal and external networks to putting more focus on a variety of funding alternatives. Early-stage startups expressed the desire of receiving help with understanding their market and customers. The key improvement areas brought up by the startup companies included the presence of internal champions that can help speed up certain processes and act as a facilitator for important meetings. Many startups point to the importance of having the influence to customize their program experience. In addition, accelerator and incubator employees with previous entrepreneurial experience are considered very helpful by the startups since they can grasp the struggles of the startup in a better way. Furthermore, to have more financing opportunities is desirable. / Genom åren har öppen innovation blivit alltmer populariserad,på grund av förändringar i hur affärer görs till följd av globalisering och digital transformation. Stora företag satsar i större utsträckning på att samarbeta med externa parter, och samtidigt har startup ekosystemet bidragit till ny och radikal teknologi och innovationer som har rubbat vissa marknader. Ett öppen innovation-samarbete mellan ett stort företag och en startup kan bidra positiva synergier eftersom dessa två typer av organisationer är olika och har möjlighet att komplettera varandra. Detta examensarbete undersöker den så kallade outside-in modell för öppen innovation, mer specifikt undersöks företagsacceleratorer och företagsinkubatorer från ett startup-perspektiv. Följande forskning undersöker vilka nyckeltjänster som erbjuds inom dessa företagsprogram och hur de kan förbättras enligt startups som tidigare har deltagit i dem. Denna studie är en kvalitativ studie med en abduktiv ansats. Som en del av forskningen hölls 10 semistrukturerade djupintervjuer med representanter från en rad olika startups. De viktigaste tjänsterna som eftertraktas av intervjuobjekten som del av företagsacceleratorer och företagsinkubatorer gäller tillgång till interna och externa nätverk, som i sin tur kan förse tillgång till flera olika finansieringsalternativ. Startups som befinner sig i en tidig utvecklingsfas uttryckte en önskan att få hjälp med att förstå deras marknad och kunder. Förbättringsområden som identifierades av startupföretagen omfattar förekomsten av internal champions, som kan hjälpa till att påskynda vissa processer och som kan facilitera viktiga möten. Många startups pekar på vikten av att ha inflytande över att anpassa sin programupplevelse. Dessutom är accelerator- och inkubatormedarbetare med tidigare entreprenöriell erfarenhet väldigt eftertraktade, eftersom de kan förstå sig på startupföretagen på ett bättre sätt. Vidare, är det önskvärt att ha fler finansieringsmöjligheter.

The problem that most, if not all, large companies deal with in one way or another, is to stay relevant and competitive as their industry evolves. They need to keep improving their current services or products but still need to keep their eyes open for disruption. This requires them to make long-term investments in research and development, which does not always result in a quick return. To stay relevant, corporations need to increase corporate innovation. Research on collaboration between startups and corporations has grown substantially in recent years, but there is a gap in academic literature focusing on the barriers of these collaborations. This qualitative study focuses on what perspective Icelandic corporate managers have towards collaborating with startups as part of their corporate innovation. To accomplish that, eight semi- structured interviews with top-level managers from large corporations were conducted. It was clear that all interviewees were very positive about collaborating with startups even though most of them had little or no experience from doing so themselves. Icelandic companies seem to be reluctant to invest the required time and resources it takes for these collaborations to be successful because of the lack of successful examples in Iceland so far. This research only looked at the barriers and benefits from the perspective of top-level managers in large corporations but future research could include the perspective of startups as well.

This  research  emphasizes  the role  of  social  media  in  customer  acquisition  retention.Furthermore, it investigates insights that have the potential to benefit tech startups inshaping  their  strategies  and  effectively  allocating  resources  to  achieve  consistentcommunication with their customer base. The field of research is particularly relevant dueto the research gap present in the literature that does not investigate how technologystartups should approach the initial acquisition and retention of the user base, consideringthe limited resources available to these newborn organizations. The research providesinsights into customers' perceptions of brands and companies on social media platforms.It offers intuitions on how to enhance customer trust through these platforms and whichare the preferred way of interaction between customers and companies both on and offsocial media.The study was performed using qualitative and quantitative primary data with the purposeof gaining a deep understanding of the research topic. However, the focus has been puton the quantitative data aiming to create objective and generalizable  results, seekingunbiased findings.The  results  of  the research  showed  how important it  is  to  have  an  effective CRM(Customer Relationship  Management) system as well as  being able to identify  theaudience, understanding, therefore, the communication method that best fit the chosentarget, with the aim of interacting with them in the expected and preferred way, beingthus one step closer on achieving customer retention and acquisition.

Dada la importancia del nuevo entorno competitivo propiciado por la economía digital, la innovación en modelos de negocios se ha convertido en un tema de gran debate tanto en el mundo académico como a nivel de la alta dirección de las empresas. Por ello, el presente trabajo explora el estado del arte en torno a los principales factores internos y externos a las organizaciones que condicionan la innovación en los modelos de negocios, por medio de una sistematización exploratoria de la literatura especializada en torno a innovación en modelos de negocios en revistas indexadas de gran impacto. Pese a que las características y desafíos propios de las start-ups y de las firmas consolidadas son distintas, se encontró que muchas investigaciones suelen tratarlas de manera similar. Entre los principales hallazgos del presente trabajo se encuentra la distinción de una serie de factores que propician la innovación en modelos de negocios que resultan convenientes solo para firmas consolidadas y una lista de recomendaciones que son específicas para start-ups. / Given the importance of the new competitive environment created by the digital economy, the innovation in business models has become a highly-debated topic both in the Academy and in the enterprises. Which is why the present work explores the state of the Art associated with the most-important organizational factors, both the internal and external, that affect innovation in business models. In order to achieve such goal, an exploratory systematization was done around the topic of innovation in business models among high-ranked indexed journals. Despite the fact that the characteristics and challenges faced by start-ups and consolidated firms are different, many papers usually ignore this distinction. Because of that, one of the principal achievements of the present research is the differentiation between factors that are more relevant to promote innovation among start-ups and factors that are more suitable to promote innovation inside consolidated firms. / Trabajo de Suficiencia Profesional

Digital startup firms are key actors in innovation landscapes and a viable part of the Swedish tech industry. They operate within hypercompetitive environments, which are dynamic and volatile due to the nature of digital technologies. However, startups often face challenges such as limited resources in terms of finances, skills, and knowledge that affect their preconditions for innovation. Previous research has failed to address the unique characteristics and required management competencies of startups engaged in digital innovation. We aim to contribute to the field of IS and digital innovation, but also provide deeper insights for new startups on how to manage digital innovation. Therefore, we explore the following research question: how do digital startups manage innovation? We have conducted a multiple case study and our findings included two different approaches for digital innovation management in startups - knowledge-push and need-pull. Our findings suggest that these different approaches to digital innovation management affect several activities within the startups. These are: strategic use of data, value creation, financial resources, knowledge-sharing/capabilities, and networking. Further, we suggest practical implications for startups and suggestions for future research.