En los últimos años han ido surgiendo nuevas tecnologías y facilidades para las empresas en medios digitales. El consumidor es altamente exigente y bastante informado. Las empresas no se limitan a la venta de productos en medios tradicionales, sino que han ido diversificando sus estrategias a medios digitales para adaptarse a las necesidades de los consumidores. De acuerdo a lo mencionado, la presente investigación busca identificar y explicar cuáles son las acciones de las redes sociales que influyen en el proceso de compra del millennial en la industria textil de tiendas por departamento en Lima Metropolitana. Para la presente investigación se ha utilizado información de fuentes secundarias actualizadas relacionadas a tiendas por departamento, industria textil, proceso de compra del consumidor, perfil de los millennials, situación de las redes sociales a nivel global y nacional. Asimismo, se obtuvo información cualitativa a través de entrevistas a profundidad, entrevistas a expertos en industria textil y redes sociales. De la misma manera se realizaron entrevistas personales a consumidores con el perfil apto para obtener información relevante para la investigación. Por otro lado, se obtuvo información cuantitativa por medio de encuestas realizadas a consumidores de la zona 7 de Lima Metropolitana con la finalidad de obtener y conocer las acciones más importantes de las redes sociales que influyen en el proceso de compra. Estos últimos datos fueron analizados con procedimientos estadísticos. Finalmente , se concluyó que las acciones de redes sociales que influyen en el proceso de compra de de un millennial son la información de descuentos, precios bajos, tendencias en moda y publicidad mostrada en estas plataformas. / In recent years new technologies and facilities for companies in digital media have been emerging. The consumer is highly demanding and quite informed. Companies are not limited to the sale of products in traditional media, but rather they have diversified their strategies to digital media to adapt to the needs of consumers. According to the aforementioned, the present research seeks to identify and explain what are the actions of the social networks that influence the millennial purchasing process in the textile industry of department stores in Metropolitan Lima. For the present investigation, information from updated secondary sources has been used, related to department stores, the textile industry, the consumer purchasing process, the millennials profile,the social networks situation in global and national level. Likewise, qualitative information was obtained through in-depth interviews, experts interviews in the textile industry and social networks. In the same way, personal interviews were conducted with consumers with the appropriate profile to obtain relevant information for the investigation. On the other hand, quantitative information was obtained through surveys of consumers in zone 7 of Metropolitan Lima in order to obtain and know the most important actions of social networks that influence the purchasing process. These last data were analyzed with statistical procedures. Finally, it was concluded that the social network actions that influence the purchasing process of a millennial are discount information, low prices, fashion trends and advertising displayed on these platforms. / Tesis

Evermore, novel and traditional business applications leverage the advantages of a graph data model, such as the offered schema flexibility and an explicit representation of relationships between entities. As a consequence, companies are confronted with the challenge of storing, manipulating, and querying terabytes of graph data for enterprise-critical applications. Although these business applications operate on graph-structured data, they still require direct access to the relational data and typically rely on an RDBMS to keep a single source of truth and access. Existing solutions performing graph operations on business-critical data either use a combination of SQL and application logic or employ a graph data management system. For the first approach, relying solely on SQL results in poor execution performance caused by the functional mismatch between typical graph operations and the relational algebra. To the worse, graph algorithms expose a tremendous variety in structure and functionality caused by their often domain-specific implementations and therefore can be hardly integrated into a database management system other than with custom coding. Since the majority of these enterprise-critical applications exclusively run on relational DBMSs, employing a specialized system for storing and processing graph data is typically not sensible. Besides the maintenance overhead for keeping the systems in sync, combining graph and relational operations is hard to realize as it requires data transfer across system boundaries. A basic ingredient of graph queries and algorithms are traversal operations and are a fundamental component of any database management system that aims at storing, manipulating, and querying graph data. Well-established graph traversal algorithms are standalone implementations relying on optimized data structures. The integration of graph traversals as an operator into a database management system requires a tight integration into the existing database environment and a development of new components, such as a graph topology-aware optimizer and accompanying graph statistics, graph-specific secondary index structures to speedup traversals, and an accompanying graph query language. In this thesis, we introduce and describe GRAPHITE, a hybrid graph-relational data management system. GRAPHITE is a performance-oriented graph data management system as part of an RDBMS allowing to seamlessly combine processing of graph data with relational data in the same system. We propose a columnar storage representation for graph data to leverage the already existing and mature data management and query processing infrastructure of relational database management systems. At the core of GRAPHITE we propose an execution engine solely based on set operations and graph traversals. Our design is driven by the observation that different graph topologies expose different algorithmic requirements to the design of a graph traversal operator. We derive two graph traversal implementations targeting the most common graph topologies and demonstrate how graph-specific statistics can be leveraged to select the optimal physical traversal operator. To accelerate graph traversals, we devise a set of graph-specific, updateable secondary index structures to improve the performance of vertex neighborhood expansion. Finally, we introduce a domain-specific language with an intuitive programming model to extend graph traversals with custom application logic at runtime. We use the LLVM compiler framework to generate efficient code that tightly integrates the user-specified application logic with our highly optimized built-in graph traversal operators. Our experimental evaluation shows that GRAPHITE can outperform native graph management systems by several orders of magnitude while providing all the features of an RDBMS, such as transaction support, backup and recovery, security and user management, effectively providing a promising alternative to specialized graph management systems that lack many of these features and require expensive data replication and maintenance processes.

Esta tesis es un estudio cualitativo con diseño investigación-acción cuya finalidad es analizar de qué manera el aprendizaje basado en el modelo 70:20:10, afianza la resiliencia en el área comercial retail de Manpower-Entel, en tiempos de coyuntura Covid-19. La muestra del estudio estuvo conformada por 42 colaboradores del área comercial. Los resultados de la investigación evidencian que el modelo 70:20:10 logra afianzar la resiliencia en dicha muestra ya que, a través de las tres fases del modelo que son aprendizaje formal (10), aprendizaje social (20) y aprendizaje experiencial (70), se logra enseñar conocimientos sobre resiliencia (aprendizaje formal), que luego son discutidos en grupo y traducidos en iniciativas (aprendizaje social) que finalmente son ejecutadas vivencialmente en un período de tiempo determinado (aprendizaje experiencial) y que a su vez logran reforzar la resiliencia a nivel personal y de equipo. Si bien el modelo se aplicó al área comercial retail de Manpower-Entel, se puede ampliar la propuesta para ser aplicada a distintos entornos organizacionales con la finalidad de contribuir con la resiliencia en diversas instituciones y analizar si el impacto es similar o varía. / This thesis is a qualitative study with an action-research design, the purpose of which is to analyze how learning based on the 70:20:10 model strengthens resilience in the commercial retail area of Manpower-Entel during the COVID-19 situation. The study sample included 42 employees from the commercial area. The research results show that the 70:20:10 model manages to strengthen resilience through the three phases of the model, which are formal learning (10), social learning (20) and experiential learning (70 ). It is possible to teach knowledge about resilience (formal learning), which is then discussed in groups and turned into initiatives (social learning) that are finally executed experientially in a given period of time (experiential learning). These, in turn, manage to strengthen resilience at a personal and team level. Although the model was applied to the commercial area of a service company, the proposal can be extended to be applied to different organizational environments in order to contribute to resilience in different institutions and analyze whether the impact is similar or not. / Trabajo de investigación

Most companies' desire is to create customer relationships and the working methods have changed as a result of the increased e-commerce. Because of digitalization, the retailing field has changed dramatically. Consequently, physical stores are facing competition from online companies. Previous literature has stated that physical stores now have to focus on what happens inside the store in order to generate a pleasant experience. The research question focused on examining how Elgiganten, the largest consumer electronic store in Sweden, use customer experience and customer value in order to influence store attractiveness. This was carried out by using a qualitative approach, an exploratory nature and by conducting in-depth interviews with consumers and the company's head managers. The main findings of this study suggest that customers can not take advantage of some services when buying through e-commerce. This ability to provide service is an important part of the handling of competition from e-commerce. The retailers need to find the right balance between engagement and emotions in the physical retail environment in order to appeal to the consumers’ desires of trust & reliability in order to create an attractive experience point. By means of this, the thesis emphasised the imperative of creating experience in offline retailing.

The purpose of this paper was to explore customer racial profiling in retail stores in Sweden. To accomplish the exploration, unstructured interviews were used in the paper to contain knowledge of customers' experiences in the retail store................................................................................................ likely to experience customer racial profiling in stores as compared to female customers. / <p>This bachelor thesis was conducted during the spring semester of 2022 at Linnaeus University in Växjö by marketing students Adila Aadila, MuhammadTalha Qadri, and Shashank Shukla. While conducting this research the authors had the opportunity to implement some of the knowledge gained throughout the three years of studying the marketing program. This thesis would not have been accomplished without the help of our informative and competent professors. We would like to show our gratitude to MichaelaSandell- our supervisor who has always been easy to reach when we needed help and provided us with valuable feedback during the process. We would also like to thank Åsa Devine- our examiner for her constructive feedback during the seminars. Last but not least we would like to thank Dan Halvarsson for helping us with the method chapter and all the opponent groups for their input and feedback during the seminars. </p>

Omnichannel retailers have received considerable attention from academics and professionals in recent years; however, its impacts on purchase intention and the results of the relationships between its variables are still unclear. Therefore, the objective of this study is to analyze the relationship of three components of the consumer's omnichannel shopping experience, such as integration, consistency and transparency, in respectant of purchase intention. The methodology of the study will be quantitative and the data will be collected through an online survey with 400 usable responses. The findings will indicate whether the components mentioned previously have a direct and significant impact on purchase intention. Finally, these findings will provide important scopes for theoretical discussions of future academics and research works. / Omnichannel retailers have received considerable attention from academics and professionals in recent years; however, its impacts on purchase intention and the results of the relationships between its variables are still unclear. Therefore, the objective of this study is to analyze the relationship of three components of the consumer's omnichannel shopping experience, such as integration, consistency and transparency, in respectant of purchase intention. The methodology of the study will be quantitative and the data will be collected through an online survey with 400 usable responses. The findings will indicate whether the components mentioned previously have a direct and significant impact on purchase intention. Finally, these findings will provide important scopes for theoretical discussions of future academics and research works. / Trabajo de investigación

No description available.

Idag finns det en stor konkurrens mellan butiker inom dagligvaruhandel, varav ledningen är i ett stort behov av sin arbetskraft. Medarbetarskap är ett begrepp som belyser medarbetarnas engagemang och ansvarstagande på arbetsplatsen. I dagsläget finns det en medvetenhet om att cheferna bör kunna påverka medarbetarskapet, däremot finns det inte några konkreta metoder eller verktyg för hur medarbetarskapet kan bli inverkat på. I samband med att det finns en vetskap om att icke-finansiella belöningar kan påverka anställdas beteende på arbetsplatsen, väcks intresset för om de här även kan ha en inverkan på medarbetarskapet. Studiens syfte är att redogöra kring förutsättningar som behövs för att uppnå ett gott medarbetarskap och att ta reda på ifall icke-finansiella belöningar kan inverka på medarbetarskapet. I den teoretiska referensramen beskrivs teorier om medarbetarskap och belöningar, däribland förklaras medarbetarskapshjulet och icke-finansiella belöningar. Datainsamlingen baseras på en kvalitativ metod, där sju butiksmedarbetare har intervjuats. Av studien framgick öppenhet och förtroende mellan medarbetarna vara faktorer som bidrog till ett gott medarbetarskap. Det framkom att ansvarsfördelning var en viktig aspekt för medarbetarna, både för skapandet av engagemang men också för att få medarbetarna att stanna kvar på arbetsplatsen. Därav kunde det konstateras att icke-finansiella belöningar i form av arbetsberikning och utveckling i form av varierade arbetsuppgifter kunde vara avgörande för medarbetarskapet. Olika former av erkännande och positiv återkoppling kunde användas för att skapa öppenhet och engagemang hos medarbetarna. Sociala aktiviteter kunde användas för att belöna medarbetarna och kunde konstateras inverka på medarbetarskapet i form av gemenskap. På grund av studiens begränsningar kan inga säkra slutsatser dras. Förslag till fortsatt forskning är exempelvis att studera medarbetarskapet utifrån butikernas storlek, studera medarbetarskapet utifrån chefernas perspektiv och studera medarbetarskapet i förhållande till lönsamheten. / Today, there is a great deal of competition between stores in the grocery trade, of which the management is in great need of its labor. Empowerment/employeeship is a concept that highlights employees' commitment and responsibility in the workplace. At present, there is an awareness that managers should be able to influence employeeship, however, there are no concrete methods or tools for how employeeships can be affected. In connection with the knowledge that non-financial rewards can affect employees' behavior in the workplace, it arouses interest in whether they can have an impact on employeeship. The purpose of the study is to report on the conditions needed to achieve good employeeship and to find out if non-financial rewards can affect employeeship. The theoretical frame of reference describes theories about employeeship and rewards, including explaining the ‘’employeeship wheel’’ and non-financial rewards. Data collection is based on a qualitative method, where seven store employees have been interviewed. The study showed that openness and trust between employees were factors that contributed to good employeeship. It emerged that responsibility was an important aspect for the employees, both for the creation of commitment but also for getting the employees to stay in the workplace. From this, it could be stated that non-financial rewards in the form of work enrichment and development in the form of varied tasks could be decisive for the employees. Various forms of recognition and positive feedback could be used to create openness and commitment among employees. Social activities could be used to reward employees and could be found to affect employeeship in the form of community. Due to the limitations of the study, no definite conclusions can be drawn. Suggestions for further research are, for example, to study the employeeship based on the size of the stores, study the employeeship from the managers' perspective and study the employeeship in relation to profitability.

There has been a significant increase in e-commerce over the past years and to which extent consumers use it. During the past year, when the Covid-19 pandemic has ravaged among us, food consumption has also become a fact. Grocery stores have had the opportunity to develop their e-commerce and offer their customers a chance to purchase products at any time suitable. As the market is evolving, the concept of consumer behavior and impulse buying behavior has become more relevant and exciting in research. Still, little research has been done regarding how grocery stores influence consumers’ impulse buying behavior when shopping for groceries online.  The purpose of this research, from a business perspective, is to investigate how grocery companies influence consumers' impulse buying behavior online and to identify if there are any contributing factors to influencing this behavior. The aim is to develop a more profound knowledge within this topic due to the lack of previous research on impulse buying behavior when shopping for groceries online.  The conclusion of this thesis shows that impulse purchases increase the additional sales to the store and that there are clear strategies for how the grocery stores do to influence the impulse buying behavior in the physical store. However, the study showed that grocery stores do not actively work to influence consumers' impulse buying behavior when shopping for groceries online as they do not have the power to implement them. This is because the head offices control their e-commerce.

Nicotinic acid-adenine dinucleotide phosphate (NAADP) is a recently described potent intracellular Ca2+-mobilizing messenger active in a wide range of diverse cell types. In the present study, we have investigated the interaction of NAADP with other Ca2+-mobilizing messengers in the release of transmitter at the frog neuromuscular junction. We show, for the first time, that NAADP enhances neurosecretion in response to inositol 1,4,5-trisphosphate (IP3), cADP-ribose (cADPR) and sphingosine 1-phosphate (S1P), but not sphingosylphosphorylcholine. Thapsigargin was without effect on transmitter release in response to NAADP, but blocked the responses to subsequent application of IP3, cADPR and S1P and their potentiation by NAADP. Asynchronous neurotransmitter release may therefore involve functional coupling of endoplasmic reticulum Ca2+ stores with distinct Ca2+ stores targeted by NAADP.