Denna uppsats har analyserat fem produktbeskrivningar av unisexparfymer från företaget Lushs sortiment. Uppsatsen undersöker med vilka språkliga hjälpmedel parfymerna görs begärliga i produktbeskrivningarna, hur performativa identiteter skapas i dessa och slutligen hur dessa identiteter är genuskodade. Studien använder sig av diskursanalys, analys av värderande ord samt analys av semantiska fält för att studera hur unisex konstrueras i produktbeskrivningarna. Resultatet visar att parfymerna görs begärliga genom att betona parfymernas ingredienser och dessa ingrediensers positiva kvaliteter. I produktbeskrivningarna kunde tre performativa identiteter utläsas, varav två kan hävdas vara genuskodade, en som representerar manligt kodade drag samt en som representerar kvinnligt kodade drag. Ytterligare visar det sig att den kvinnligt kodade performativa identiteten förekommer betydligt mer än den manligt kodade. Slutligen föreslår uppsatsen att Lush väljer att fästa vikt vid parfymernas ingredienser samt skapa en performativ identitet som går att spåra tillbaka till parfymen. Det är denna identitet som uppsatsen föreslår är en unisexidentitet. / This thesis analyzes five product descriptions of unisex perfumes from the company Lush’s assortment. The thesis examines which linguistic tools are used to make the products desirable in the product descriptions, how performative identities are created within these and how these identities could be claimed to be gender coded. The study uses discourse analysis, valuing words and semantic fields to find out how unisex is constructed in the product descriptions. The result shows that the perfumes are made desirable by emphasizing the perfumes ingredients and their positive qualities. In the product descriptions three performative identities could be found, where two of these could be claimed to be gender coded: one which represent male traits and one which represents female traits. Further the study shows that that the female coded performative identity occurs significantly more than the male coded. This thesis suggests that Lush chooses to emphasize the ingredients and create a performative identity which could be traced back to the perfume advertised. This identity is the one that the thesis suggests is a unisex identity.

Purpose: The main purpose of this thesis is to identify and analyse what influence fashion companies in their design and communication of children clothes according to traditional gender roles. The purpose is also to identify if there is a conflict between political correctness and profitability in reference to gender and children’s clothes. The aim was also to find how customers of children’s clothes can influence the fashion companies with their behaviour.Method: The empirical research and data collection was done from both a qualitative and quantitative approach. In depth interviews were done with Lindex, KappAhl and Polarn o. Pyret on the Swedish market, together with observations of the fashion stores assortments and their advertising of children’s clothes and finally a consumer survey was conducted on Facebook. Conclusion: Multiple factors were concluded influences on the fashion companies design and communication of gender specific clothing for children. The interpretation on the meaning of gender specific clothing was found to be an important factor as well as the lack or presence of an official standpoint. Political correctness was found harder to achieve in larger companies leading to the conclusion that profitability and political correctness is only achievable up to a certain size. Consumers were found to influence the fashion companies by sharing attitudes on social media and with friends and acquaintances, among other things. The importance of direct experience and personal interest in forming attitudes was confirmed. Mothers with children under the age of 6 were the consumer group with the strongest attitudes. / Program: Magisterutbildning i Fashion Management

I create to heal wounds – personal, emotional and social. I create to break the patriarchy  and normative systems that excludes people of different genders, sexualities, colours and bodies. I make human wear – fashion for bodies of all sizes and genders. I want people to be comfortable with themselves and their bodies and that is the goal with my brand EKLUND EKLUND.  The fashion world today consists of “his and hers”, size zero, “wear and tear” and sexist ads, all of which maintains heteronormativity and sick beauty ideals. Clothes are made for “women” and “men” in size XS-XL, leaving everyone outside of those norms excluded.  I will research the gender - and beauty norms in western media and fashion and how it affects people and their self esteem. How can I make fashion inclusive and socially sustainable? Can I make clothes that fits all?  I’m gonna make a One Size Queer Couture Collection to include different expressions and bodies to change the norms of gender and size. One Size that adjusts to different shapes and sizes, Queer as in genderless for everyone and Couture as in hand-made fashion.  I will achieve this through experimental pattern making, non-normative design and a presentation of the clothes with and for people confronting norms of gender, sexualities, beauty and colour.

This thesis deals with actuarial methods that are used for life insurance and reinsurance, for traditional insurance products (whole life, term insurance, pure endowment, endowment, whole life annuity, temporary annuity). The main goal of this thesis is to outline the actuarial methods used for life insurance premium and reinsurance premium. The work is focused on the comparison of the unisex rates, gender specific rates and legislation changes for both sides, insurance company and policyholder. The model examples for each combination of insurance type and gender specific rates (male, female and unisex) are presented.In the last part of the thesis, the time series of the written premium for the Czech Republic market are analyzed for years from 2006 to 2013. The regression model is used to predict the development in next two years.

All Blues is a unisex-brand that sells jewelry. They strive to communicate gender neutrality through their social media. All Blues communication strategy assume pictures on their social media speak for themselves and avoid influencing people's perceptions. All Blues says that gender neutral communication is essential to them which is what attracted and justified this study. The purpose is to seek an in-depth understanding of gender neutral fashion communication. A case study of All Blues communication will take place in order to fulfill the purpose of the study. The research questions are thereby: - How has a position on gender translated into the brand's communication strategy? - How do All Blues create a gender neutral expression through their visual communication? To investigate the purpose of the study a semi-structured interview took place with one of the owners of All Blues for deeper insight regarding how All Blues relates to gender structures. For further understanding a semiotic analysis was made with five pictures derived from All Blues social media. The analysis made it possible to identify multiple items from Butler's theory on gender along with Carey's ritual perspective on communication. The study shows that All Blues communication is partly successful regarding gender neutrality but it still has signs of classical gender norms. In addition to that, gender neutrality revealed a hegemonic male structure. Furthermore this shows how classical gender norms permeate our society. Overall communication can not be all gender neutral without accepting the classical gender norms that society is built upon.

Följande studie syftar till att undersöka hur ett genusneutralt mönster för barnkläder skulle kunna se ut med avseende på färg och motiv. Forskning genom design har använts som tillvägagångssätt, varpå olika designförslag tagits fram. För att få inblick i den rådande samhällssituationen inför designprocessen studerades bland annat teorier gällande normer, genus, färg, motiv och form. Genom en kvantitativ pilotstudie, besvarad av 100 personer, undersöktes människors föreställningar gällande färg och motiv i förhållande till kön. Då det inom den akademiska litteraturen fanns luckor kring genusneutralitet genomfördes en förstudie i form av kvalitativa intervjuer med en Art Director, en unisex-designer, två forskare samt en genuspedagog. Syftet med förstudien var att skapa kännedom kring begreppet genusneutralitet och för att skapa ett bredare underlag till designprocessen. Under designprocessen kopplades lärdomar från såväl teorier som pilot- och förstudie in, varpå fyra olika mönster skapades. För att undersöka huruvida skapade mönster kunde ses som genusneutrala genomfördes kvalitativa intervjuer med barn, vuxna, klädbutiker samt en genuspedagog. I värderingsprocessen deltog totalt 30 personer. Resultatet visar att tre av fyra skapade mönster kan ses som genusneutrala, även om ett tenderade att uppfattas som något flickigt och ett annat något pojkigt. Ett av de skapade mönstren upplevdes ej vara neutralt utan uppfattades som pojkigt. Avslutningsvis diskuteras resultatet och studien i stort.

The thesis aims to bring readers from life insurance concepts, types of insurance through the methodology of calculating the premium performance products to selected insurance companies. Users gain basic information about insurance and the theory of premium calculation mathematical and statistical tools, including performance factors influencing insurance. The reader is also acquainted with significant legislative change that greatly impressed by the amount of premiums through a "unisex" mortality tables. After the initial acquisition of knowledge is a few model examples shown calculate premiums, including pointing out the diversity of the premium for men and women before and after the introduction of a new legislative act. The main contribution of this work is the creation of a universal and flexible premium calculator via MS Excel. Users will eventually learn to work with selected insurance companies and their product offerings with the development of the insurance market. The work comes to the conclusion that the insurance in case of death or mixed insurance discriminated against a woman, while for insurance on survival or delayed expectancy is at a disadvantage man. And also that the insurance market offers a wide range of life insurance products, the client may therefore choose a specific insurance product, which he will be tailor-made.

The diploma thesis deals with possible reaction of life insurance companies to legislative decree, in which the European Union forbid, within the equality of sexes, to use sex as a factor for assessing different amount of premium between men and women. Using analysis of the product pricing of five important insurance companies helps to show, which risks (and to which extent) this change covers. Because there will be limited possibility to decide on the premium amount according to one of the most important parameters, it can be expected, this decision will have significant influence on the whole insurance market and it will indicate direction of life insurance to the future. Decision about business strategy is influenced also by other entries, such as position of the insurance company, its business network etc. As the most likely direction of market development is here considered new or more distinctive segmentation of clients, hence there are, on accessible data, using the hypothesis about the relative frequency, tested propositions of the new criteria, which could help determine more fair premium.

The binary of gender is a socially constructed system dividing two opposite sexes, as a result fashion design has required two main fields, womenswear and menswear, and in between them: unisex. In unisex fashion, the male coded garments are favored due to social constructions about gender and norms as well to their loose fitting silhouettes that are used as a solution for being able to fit male and female coded bodies. This work proposes an alternative of what unisex can be through exploring the non-human form of a chair with the purpose to step away from the human body’s biological differences that often dictates fashion design. The method allows for unisex cuts to be explored through the means of experimental pattern cutting, as the gendered body does not dictate the shape of the garment. As a result this work proposes a reaction to the male coded unisex, including female coded materials, decorative shapes allowed to fit many through elasticity. / De binära könsrollerna är ett socialt konstruerat system som delar upp två motsatta kön, vilket resulterat i att modedesign krävt två huvudområden, damkläder och herrkläder, och betraktat som däremellan: unisex. Inom unisex modet gynnas de manligt kodade plaggen på grund av sociala konstruktioner om kön och normer, samt deras löst sittande silhuetter som används som en lösning för att kunna passa både manligt och kvinnligt kodade kroppar. Detta arbete föreslår ett alternativ till vad unisex kan vara genom att utforska den icke-mänskliga formen av en stol med syftet att ta ett steg bort från människokroppens biologiska skillnader som ofta dikterar modedesign. Resultatet föreslår en reaktion på det manligt kodade unisex modet genom att inkludera kvinnligt kodade material, dekorativa former som passar olika kroppar genom sin elasticitet.

Sammanfattning Studiens syfte är att identifiera kundattityder bland genusmedvetna millennials i avsikt att fastställa hur fysiska servicelandskap med unisexkoncept bör utformas. Utifrån denna information formuleras rekommendationer samt tillhörande modell för företag som ämnar integrera det könsneutrala konceptet i sin butiksprofilering. Studien kommer att behandla teorier utifrån kön, genus och unisex, begreppet konsumentbeteende med fokus på attityder, samt fysiska servicelandskap. Studiens metod är av kvantitativ karaktär och det empiriska materialet utgörs av en enkätundersökning med deskriptiv analys. Totalt inkom 312 svar från undersökningens respondenter varav 259 svar ansågs relevanta för studiens ändamål baserat på det etablerade åldersspannet för millennials, vilket i denna studie är konsumenter födda 1980-2000. Valet av millennials som undersökningsobjekt är grundat i att tidigare undersökningar har funnit att millennials är en genusmedveten kundgrupp, vilket innebär att de ställer sig kritiska till den traditionella och stereotypa könssegregeringen. Denna studie kan verka som praktisk grund för företag samt teoretisk grund för forskare till fortsatta studier då den genomgångna teorin samt empiriska datan indikerar på att kundsegmentet ​genusmedvetna millennials har ett intresse för en bredare implementering av unisexkoncept hos företag i klädbranschen. Studien bidrar med underlag till ett ämne väl värt vidare forskning då flertalet tendenser tyder på en förändring i antågande, där millennials är en betydande del av denna strukturförändring i samhället. För att inte förlora framtidens kunder behöver företag skapa sig en förståelse för unisexkonceptets kärna och inse att det inte handlar om att begränsa, utan att öppna upp design. Att göra allt tillåtet för alla. / Summary The purpose of this study is to identify customer attitudes among gender conscious Millennials to establish how physical service landscapes with a gender-neutral concept should be customized. Based on this information recommendations are formulated, accompanied by a model for businesses who intend to integrate a gender-neutral concept with their business profiles. This study will present theories regarding sex, gender and the gender-neutral concept, the consumer behaviour concept with a main focus on attitudes, as well as the physical servicescape. The methodology used in this study is of a quantitative character and the empirical material constitutes of a survey with a descriptive analysis. A total of 312 answers were submitted by the respondents of which 259 answers were relevant for the purpose of the study based on the established age range for Millennials; which in this study is consumers born 1980-2000. The choice of Millennials as the object of interest is based on previous research which has found that Millennials are a ​gender-sensitive ​generation, which means that they have a critical view on traditional and stereotypical gender segregation. This study can act as a physical base for companies and a theoretical base for researchers to further study the subject since the theory and empirical data indicates that the customer segment ​gender conscious Millennials have an interest of further implementation of the gender-neutral concept in companies in the clothing business. This study contributes with a foundation to a subject well worth further research since a multitude of tendencies indicates that a change is coming, where Millennials are a significant part of this structural change in society. So as not to lose the future customers, companies need to create an understanding for the core of the gender-neutral concept and realize that it’s not about limiting, but to open up design. To make everything allowed for everyone.