Submitted by Guilherme Takamine Correia (gtakamine@gmail.com) on 2014-09-17T20:23:35Z No. of bitstreams: 1 Guilherme_Takamine_0830714_FINAL.pdf: 2537049 bytes, checksum: 8b19bdd2ebff97340ff7de1e8792701c (MD5) / Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2014-10-23T19:00:55Z (GMT) No. of bitstreams: 1 Guilherme_Takamine_0830714_FINAL.pdf: 2537049 bytes, checksum: 8b19bdd2ebff97340ff7de1e8792701c (MD5) / Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2014-10-29T17:36:30Z (GMT) No. of bitstreams: 1 Guilherme_Takamine_0830714_FINAL.pdf: 2537049 bytes, checksum: 8b19bdd2ebff97340ff7de1e8792701c (MD5) / Made available in DSpace on 2014-10-29T17:36:58Z (GMT). No. of bitstreams: 1 Guilherme_Takamine_0830714_FINAL.pdf: 2537049 bytes, checksum: 8b19bdd2ebff97340ff7de1e8792701c (MD5) Previous issue date: 2014-04-28 / Por que a maior empresa de cosmético do mundo não entra no canal de vendas da maior empresa de cosméticos do Brasil? O trabalho a seguir tem o objetivo de analisar a L’Oréal Brasil e entender os motivos de ela não atuar no canal de vendas door-to-door, principal canal de vendas da Natura, a maior empresa de cosméticos do Brasil. Com base no método do Estudo do Caso, foram feitas 23 entrevistas tendo como amostra o corpo executivo da L’Oréal Brasil, bem como seu CEO. O estudo abrangeu diversas áreas da organização: marketing, suprimentos, fabricação, recursos humanos, vendas e logística. Com base na teoria da Lógica Dominante, notou-se que apesar de o canal de vendas door-to-door ser atrativo, existem diversas razões estratégicas/crenças que impedem que a L’Oréal entre no canal, são elas: a desconfiança no futuro do canal, a operação logística e o paradigma histórico da L’Oréal. / Why does the largest cosmetics company in the world does not enter the channel of the largest cosmetic company in Brazil? The main objective of this work is to analyse the L'Oréal Brazil’s case and understand its motivations or reasons not to act in the door-to-door channel today dominate by Natura, the largest cosmetic company in Brazil. The method of case study included 23 interviews, among them the executive body of L'Oréal Brazil and its CEO. Several areas of the organization have been studied: marketing, supply chain, manufacturing, human resources, sales, among others. Based on the theory of Dominant Logic, it was noted that despite being attractive the is door-to-door channel, is not a strategic option for L'Oréal due to by: a lack of confidence about the future of the channel-door to-door, the operational logistics and mismatch paradigm of L'Oréal with the channel.

Summary in English / The purpose of this research is to make a literary appreciation of the detective story in Tshivenda. Chapter 1 is the introductory chapter which discusses the aim of study, the definition of detective story, methodology, detective noels in Tshivenda, background information regarding the authors, summaries regarding selected novels and the scope of research. Chapter 2 is devoted to the plot structure of the two detective novels, and outlines the diegetic and meta-diegetic stories. The elements of mystery and dramatic irony are also discussed. Chapter 3 concentrates mainly on the setting of the two selected detective novels and its influence on the crimes committed, the lives of the characters and the tools that are used. Chapter 4 deals with the depiction of the victims, suspects and detectives in the selected detective stories. Chapter 5 concludes the study and summarises the main findings of the appraisal. / African Languages / M. A. (African Languages)

Orientador: Eda Maria Góes / Banca: Maria Encarnação Beltrão Sposito / Banca: Maria Angélica de Oliveira Magrini / Resumo: A expansão urbana experimentada pelas cidades brasileiras vem ocorrendo em descontinuidade, com a implantação de espaços residenciais fechados de alto padrão em áreas distantes da malha urbana compactada, mas também de condomínios horizontais populares fechados, aos quais voltamos nossa atenção nessa dissertação, que procura compreender como essas novas formas de morar são influenciadas e influenciam a produção do espaço urbano de cidades médias, como Presidente Prudente e São Carlos. A perspectiva metodológica adotada é a do cotidiano dos seus moradores, em sua relação com os espaços urbanos, e as práticas dos moradores de um espaço residencial popular aberto em cada uma dessas cidades também foram analisadas, como forma de identificar contrapontos e semelhanças. Com as entrevistas, constatamos que a opção pela tipologia fechada, pelos agentes imobiliários, visa reverter desvantagens locacionais e superexplorar espaços internos, enquanto que, para os moradores, ela é estratégica na evitação dos estigmas próprios das periferias nas quais estão localizados os condomínios pesquisados. Embora convivam com processos que não são novos de produção desses espaços periféricos, as novas barreiras (físicas e simbólicas) contribuem para que novos sentidos da casa própria sejam difundidos, ao mesmo tempo em que acentuam a tendência à privatização, em curso nessas cidades. / Abstract: Urban expansion experienced by Brazilian cities has been occurring in discontinuity with the implementation of closed residential spaces of high standard in remote areas of compacted urban area, but also popular horizontal condominiums, to which we turn our attention in this dissertation, which seeks to understand how these new forms of living are influenced and influence the production of urban space in medium-sized cities, as Presidente Prudente and São Carlos. The methodological approach adopted is the daily life of its residents, in their relationship with urban spaces and practices of the inhabitants of an opened popular residential space in each of these cities were analyzed, in order to identify similarities and counterpoints. With the interviews, we found that the choice of closed type, by real estate agents, aims to reverse locational disadvantages and overexploit internal spaces, while for the residents, it is the strategic avoidance of the peripheries own stigmas in which surveyed condominiums are located. Although coexist with processes that are not new production of these peripheral spaces, new barriers (physical and symbolic) that contribute to new meanings of home ownership is diffused, while accentuating the trend toward privatization underway in these cities. / Mestre

Text in TshiVenḓa with abstracts in TshiVenḓa and English / The purpose of this study was to contextually describe and analyse how male authors of Tshivenḓa drama books have in their dialogue portrayed female characters in the manner that it may tend to educate or encourage the public to criticize and abuse them in communities and society. In Tshivenḓa literature therefore, some male authors of drama books have tended to misrepresent the characterisation of women. It is presumed that the ways in which women are portrayed in some Tshivenḓa dramas by male authors, tend to normatively educate, socially reproduce and sustain the abuse of women within communities and society in which they live. In most of these drams, male authors have written their bias, contextually depicted women unfairly shown and criticised them in different sorts of ways. The researcher applied the Ethnography of communication, Social constructionism, Feminism and Critical discourse analysis theories. These theories enabled her to understand that language in the hands of authors can be used to reproduce power, dominance, control and power abuse. This led her to focus on related literature which proved that indeed the problem exists. Methodically this is a qualitative descriptive study in which the documentation ‘Document Analysis’ dialogue of seven purposefully selected drama books were considered and data collected. It used Neuman’s (1996) Analytic Comparison which applies the method of agreement and method of difference. When the data was analysed, there emerged themes which carry findings. In brief, the results of this study inter alia show that some male authors of selected Tshivenḓa drama books, described women as weak, poor decision-makers and powerless in communities and society at large. On the other, in the characterisation of men, they show them as social architectures of how women should be seen as depicted, thereby dominated and mistreated objects. It also found that Tshivenḓa culture was misrepresented and incorrectly applied to criticise, dominate, discriminate and justify the abuse of women by husbands and relatives, mainly in-laws. The results also suggest that within the context, male authors socially subject our children (both boys and girls as reader of such books), to indoctrination and social education as unequal partners in society in which they live. / Tshipikwa tshihulwane tsha ino ngudo ho vha u ṱalutshedza na u saukanya nḓila dzine vhaṅwali vha vhanna vha ḓirama dza Tshivenḓa vha shumisa ngadzo nyambedzano u bveledza vhaanewa vha vhafumakadzi uri hu ṱuṱuwedzwe vhadzulapo u vha sasaladza na u vha sathula hune vha ḓiwana vhe hone zwitshavhani. Kha maṅwalwa a Tshivenḓa, vhaṅwe vhaṅwali vha bugu dza ḓirama vha anzela u sa bveledza vhaanewa vha vhafumakadzi nga nḓila i si yone. Zwi dzhiiwa uri nḓila dzine vhafumakadzi vha bveledzwa ngadzo kha ḓirama dza Tshivenḓa dze dza ṅwalwa nga vhanna dzi na u funḓedza, u bveledza na u engedza tshengedzo ya vhafumakadzi hune vha dzula hone na vhukati ha zwitshavha. Kha ḓirama nnzhi, vhaṅwali vha vhanna vha ṅwala vho sendamisa kubveledzele, vha bveledza vhafumakadzi nga nḓila ine vha sathulea lwo kalulaho. Muṱoḓisisi o shumisa thyiori dzo fhambanaho sa ya Nyambedzano ‘Ethnography of communication, ya Vhufhaṱavhuvha ‘Social constructionism, ya Vhulwelambofholowo ha vhafumakadzi ‘Feminism’, na ya Tsaukanyo yo dzhenelelaho ya mafhungo ‘Critical discourse analysis.’ Thyiori hedzi, dzo thusa muṱoḓisisi u pfesesa uri luambo zwanḓani zwa uṅwali lu a kona u shumiswa u bveledza maanḓda, u tsikeledza, u vhusa na u shumisa maanḓa nga nḓila i si yone. Hezwi zwo mu thusa u lumbama kha maṅwalwa o teaho ane khao hei thaidzo ya vha khagala. Ri tshi ya kha Ngona ya ṱhoḓisiso, muṱoḓisisi o shumisa nḓila ya Khwalithethivi he a wana mafhungo nga nḓila ya u sengulusa zwo ṅnwalwaho zwa nyamedzano kha bugu dza sumbe dze a nanguludza zwo bva kha ene muṋe. Ho shumiswa nḓila ya Neuman (1996) ya Tsenguluso yo ṱanḓavhuwaho ‘Analytic comparison’ ine ya shumisa nḓila ya thendelano ‘method of agreement’ na ya phambano ‘method of difference’. Musi mafhungo o no saukanywa, ho bvelela thero dzo hwalaho mawanwa a ṱhoḓisiso. Nga u pfufhifhadza, mawanwa a hei ngudo, o sumba uri vhaṅwe vhaṅwali vha vhanna vha ḓirama dzo nangiwaho vha bveledza vhafumakadzi vhe vhathu vha si na vhuimo, vha sa koni u dzhia tsheo nga vhone vhaṋe nahone vha si na maanḓa hune vha wanala hone na kha zwitshavha. Kha ḽiṅwe sia, musi vha tshi ḓibveledza, vhaṅwali vha vhanna vha tou ḓitakula sa vhomasithesela vhane vha tea u vha na vhukoni ha u bveledza vhafumakadzi, u ralo vha kona-ha u vha ṱana vhe vhane vha tsikeledzwa na u shengedzwa. Zwo ḓo wanala uri na musi zwi tshi ḓa kha mvelele, hunzhi yo shumiswa nga nḓila i si yone saizwi i tshi vho shumiswa u sathula, u tsikeledza, u ṱalula na u khwaṱhisa u shengedzwa ha vhafumakadzi nga vhanna vhavho na mashaka, nga maanḓa vha vhuhadzi sa vhomazwale. Mawanwa a dovha a sumbedza uri zwo ralo, vhaṅwali vha vhanna vha fhaṱa muya kha vhana vhashu (vhatukana na vhasidzana sa vhavhali vha idzi bugu) wa u tou dzivhela na u funza avho vhana uri vhutshiloni hu na vhadzulapo vha vhuimo vhu sa lingani zwitshavhani ngeno zwi si zwone. / African Languages / D. Litt. et Phil. (African Languages)

Text has abstracts in English and Tshivenḓa / The purpose of this study was to investigate how language used in the past was lost with regard to pregnant women, as well as the rituals meant to be followed when a woman is pregnant until child-birth. This study compared the language use of modern times and of the past with regard to taboos during pregnancy and birth. The components that the researcher investigated embrace how a pregnant woman should handle herself, taboos that must be followed by pregnant women and the infants, fortification and procedures which follow when the ceremony of the baby is done and language development from pregnancy and child birth. In this study, the researcher applied the Critical Language Awareness (CLA), Ethnography of Communication and Ethnopragmatics models to best explain the Vhavenḓa cultural practices and discourse in relation to child-aligned language with regards to pregnancy, child-birth and anything associated with a newborn child. Regarding research design, the researcher chose qualitative-ethnography research design because it is more exploratory as it deals with human beings and the environment in which they live. A qualitative research method was utilised in this study. The population was Vhavenḓa elderly women who are knowledgeable about taboos pertaining to pregnancy and childbirth. In this study, purposive and snowball sampling techniques were appropriate since the researcher used her judgement to and snowball sampling were used to sample information from people who have knowledge of the Tshivenḓa language and culture to establish if there is a difference between the language used today and that used in the past. On the subject of data collection tools, the researcher collected qualitative primary data with the aid of interviews and interviews from the social groups including youth, elders, nurses and doctors from various natural research settings in the Vhembe District. Ultimately, the researcher identified various themes and concepts which emanated from the data collection process in line with analytical comparison methods, namely, method of agreement and method of difference. From the research, it was discovered that the Tshivenḓa culture is being undermined and the Western culture is being preferred in modern times. These changes came about when Western and Christian ways of doing things were v followed and African customs were abandoned. Furthermore, this research uncovered that the Tshivenḓa language is being lost while looking at the period from pregnancy until the birth of a child into the world. Most importantly, this research brought forth the knowledge of language used in pregnancy that has been lost; including medicines that are no longer used for purposes of curing during pregnancy, child-birth and the raising of a newborn. / Ngudo ino yo ḓitika kha u sengulusa uri luambo zwe lwa vha lu tshi shumiswa zwone kale lwo ngalangala zwo livhiswa kha muimana u swika a tshi vhofholowa. Musi i tshi ya phanḓa, ṱhoḓisiso iyi i sedza luambo lwa zwiilaila uri ndi luambo lune lu kha ḓivha lune lwa dzhielwa nṱha na musi ho sedzwa ho sedzwa vhuimana na mbebo. Zwine muṱoḓisisi a khou ṱoḓulusa zwone zwi katela zwi tevhelaho: muimana u ḓifarisa hani, zwiilaila zwine zwa tea u tevhedzwa nga muimana na lutshetshe, muthuso na nḓila ine ya tevhelwa musi hu tshi khou itwa vhuṱambo na u sedza luambo lwa muimana lune lwa shumiswa u swikela kha lutshetshe. Kha ṱhoḓisiso iyi muṱoḓisisi o shumisa mutheo wa thyiori dzi tevhelaho: Critical Language Awareness, Ethnography of Communication na Ethnopragmatics u ṱalusa kushumisele kwa mvelele ya Vhavenḓa na luambo malugana na luambo lwa zwilaila, lutshetshe na zwiṅwe zwine zwa elana na u vhofholowa. U ya nga ha tshivhumbeo tsha ṱhoḓisiso na nḓila ya u ṱhoḓisisa muṱoḓisisi o nanga u shumisa ngona ya khwaḽithithethivi nga uri o vha a tshi khou sedzesa kha vhathu na hune vha vha vhe hone. Zwiṱoḓuluswa zwa ṱhoḓisiso iyi ndi vhathu vhahulwane vha Vhavenḓa vhane vha vha na ndivho ya vhuilaila malugana vhuimana na, u vhofholowa. Kha ngudo iyi purposive na snowball sampling techniques hune yo tea u bva muṱoḓisisi o shumisa ndila yawe ya u nanguludza sambula a dovha hafhu a shumisa u vhudzisa muvhudziswa ngae u wana munwe. Kha ndivho ya zwishumiswa zwa u kuvhanganya mafhungo, muṱoḓisisi o kuvhanganya mafhungo o shumisa khwalithithethivi kha tshi khou thusiwa nga ithaviiyu na ithaviuyu u bva kha zwigwada zwo fhambanaho sa vhaswa, vhaluwa, manese na madokotela u bva fhethu ho fhambanaho vhuponi ha ḽiisela ḽa Vhembe. Muṱoḓisisi o topola ndivho na mihumbulo ine ya bva kha mafhungo e a kuvhanganywa ho shumiswa maitele a Analytical Comparison Method ine ya shumisa: Method of agreement na Method of difference.. U bva kha ṱhoḓisiso ho wanala uri mvelele ya Tshivenḓa i khou dzhielwa fhasi, ha dzhielwa ntha mvelele ya vhukovhela . Tshanduko iyi ndi ine yo ḓiswa nga nḓila ine Vhukovhela na vhutendi ha Tshikrisite zwa tshimbidzwa ngayo musi vha tshi tevhedzela maitele a Tshirema. U inga kha izwo, ṱhoḓisiso iyi yo bula uri luambo lwa Tshivenḓa lwo ngalangala musi ro sedza kha muimana u swikela a tshi vhofholowa.Tsha vhuṱhogwa, ṱhoḓisiso iyi yo ḓisa nḓivho ya luambo lune lwa shumiswa kha vhuimana uri lwo ngalangala zwo katela na miuluso ine ya shumiswa kha vhuimani, ṅwana a tshi bebiwa na u alusa lutshetshe. / Linguistics and Modern Languages / D. Litt. et Phil. (Languages, Linguistics and Literature)

Dissertation / This study investigates the role of radio in South African education, with Phalaphala FM as a case study. The aim was to investigate the extent to which Phalaphala FM's programmes include educational material and the extent to which the respondents listen to Phalaphala FM to satisfy their educational needs. Phalaphala FM as a regional radio station predominantly serves rural listeners, as they often do not have access to alternative forms of media. The theoretical point of departure is the uses and gratifications with its emphasis on the active audience concept. Content analysis of Phalaphala FM' s programme schedule was conducted to determine the amount of educational material. Focus group interviews and survey research were used to determine the respondents' media usage patterns. The results indicate that entertainment programmes are given more time on Phalaphala FM and that the respondents prefer entertainment programmes, to informational and educational programmes. / Educational Studies / M.A. (Communication)

This study is a comparison of female characters portrayed by different authors in selected Venda novels. Chapter One comprises the aim of the study, approach, life history of authors, comments on their work, a short summary of the selected novels, cultural fulfilment of a Venda woman, and the scope and composition of chapters. Chapter Two deals with characterization. The definition and methods of characterization are discussed in this chapter. The merits and demerits of various methods of character portrayal are also examined in some detail. Chapter Three discusses the different female characters portrayed in the selected novels. Chapter Four comprises a comparison of female characters in the selected novels. Chapter Five is the general conclusion to this study / African Languages / M.A. (African languages)

M.Ed. (Environmental Education) / Please refer to full text to view abstract

Orientador: Everaldo Santos Mellazo / Banca: Paulo Cesar Xavier Pereira / Banca: Daniel de Mello Sanfelici / Banca: Maria Encarnação Beltrão Sposito / Banca: Márcio José Catelan / Resumo: Nessa Tese analisamos a produção do espaço urbano e a dinâmica imobiliária em cidades médias brasileiras considerando as articulações entre, as transformações espaciais encadeadas pela produção imobiliária recente e os novos condicionantes da valorização imobiliária no Brasil. Elaborada a partir dos contextos histórico-geográficos específicos das cidades de Londrina/PR e Ribeirão Preto/SP busca evidenciar o conjunto de mudanças subjacentes à estrutura da propriedade fundiária associadas à ampliação da capacidade de investimentos de distintos agentes, através da criação de mecanismos e instrumentos financeiros cada vez mais sofisticados, para o controle de parcelas do solo urbano e de setores inteiros destas cidades. Considera o paulatino controle da terra urbana e o comando dos momentos de estruturação das cidades em sua interface com os vetores de valorização imobiliária e a crescente diferenciação socioespacial caracterizando o modo como a produção imobiliária amplia a extensão das bases de incidência das rendas fundiárias, promovendo uma produção cada vez mais seletiva e diferenciada dos espaços da habitação nestas cidades. Demonstramos como estas mediações com a escala local são fundamentais para qualificar o debate sobre as formas de apropriação da riqueza a partir da atividade imobiliária que tende a escapar de um circuito de valorização local e passa a incorporar conteúdos financeiros. Mostramos, assim, que a disseminação da lógica financeira por intermédio dos Certifi... (Resumo completo, clicar acesso eletrônico abaixo) / Abstract: In this thesis we analyze the production of urban space and real estate dynamics in Brazilian medium cities, considering the articulations between the spatial transformations linked by the recent real estate production and the new conditioners of real estate valuation in Brazil. Based on the specific historical-geographic contexts of the cities of Londrina/PR and Ribeirão Preto/SP, it seeks to highlight the set of changes underlying the structure of land ownership associated with the expansion of the investment capacity of different agents through the through the creation of increasingly sophisticated mechanisms and instruments to control parcels of urban land and entire sectors of these cities. It considers the gradual control of urban land and the command of the structuring moments of the cities in their interface with the real estate valuation vectors and the increasing socio-spatial differentiation characterizing the way in which the real estate production extends the extension of the bases of incidence of land rents, promoting a increasingly selective and differentiated production of housing spaces in these cities. We demonstrate how these mediations with the local scale are fundamental to qualify the debate on the ways of appropriating wealth from the real estate activity that tends to escape from a local valorization circuit and starts to incorporate financial contents. We show, therefore, that the dissemination of the financial logic through the Real Estate Receivable... (Complete abstract click electronic access below) / Doutor

Essa dissertação tem como escopo principal a análise da natureza jurídica e do regime aplicável às opções de compra e venda de ações. Na primeira parte, foram verificados a função econômico-social e o posicionamento doutrinário, em sede de direito nacional e comparado, quanto à classificação das opções de compra ou venda, bem como seu contraste com outros instrumentos existentes, a fim de demonstrar seu caráter contratual sui generis à luz do direito pátrio. Na segunda parte, foram estudadas as principais características das opções de compra ou venda de ações, com especial enfoque nos requisitos subjetivos, objetivos e formais, a fim de determinar seu tratamento à luz no direito brasileiro. Por fim, foram objeto de investigação os efeitos práticos no âmbito societário, bem como o regime de sua tutela jurisdicional em caso de violação das obrigações (lato sensu) assumidas pelas partes. / This dissertation intends to analyze the legal nature and judicial treatment of call and put options having stocks as their underlying assets. In the first part, it was analyzed their economic and social function and doctrine, in terms of national and comparative law, regarding the classification of call and put options in general, as well as their contrast with other existing instruments, in order to demonstrate their contractual sui generis aspect under national law. In the second part, it was verified the main characteristics of call and put stock options, with particular focus on their subjective, objective and formal aspects for the purpose of determining their legal treatment under Brazilian law. Finally, their practical effects within the corporate field were object of analysis, as well as the ruling of their judicial protection upon a default of the obligations (lato sensu) assumed by the parties thereunder.