Submitted by Marte Osen (osen.marte@gmail.com) on 2017-10-10T17:16:01Z No. of bitstreams: 1 Trabalho de Conclusão de Curso, MO.pdf: 1647286 bytes, checksum: d1138ff4a00b7b9a6f515e53aa3fb0be (MD5) / Rejected by Josineide da Silva Santos Locatelli (josineide.locatelli@fgv.br), reason: Dear Marte, Please, put your full name; The words Acknowledgments, Abstract and Resumo must be in capital letters. Withdraw all the numbers of the page before the introduction, but they must to be considered. on 2017-10-10T17:49:05Z (GMT) / Submitted by Marte Osen (osen.marte@gmail.com) on 2017-10-10T18:17:28Z No. of bitstreams: 1 Trabalho de Conclusão de Curso.pdf: 1648147 bytes, checksum: b7612fbed427162f51ee6df16af8ab21 (MD5) / Approved for entry into archive by Josineide da Silva Santos Locatelli (josineide.locatelli@fgv.br) on 2017-10-10T18:33:07Z (GMT) No. of bitstreams: 1 Trabalho de Conclusão de Curso.pdf: 1648147 bytes, checksum: b7612fbed427162f51ee6df16af8ab21 (MD5) / Made available in DSpace on 2017-10-11T12:39:11Z (GMT). No. of bitstreams: 1 Trabalho de Conclusão de Curso.pdf: 1648147 bytes, checksum: b7612fbed427162f51ee6df16af8ab21 (MD5) Previous issue date: 2017 / The purpose of this study is to apply value-based business concepts to a product in order to gain insight into the competitive environment within its related industry. This case study is based upon qualitative information from the decision makers in a company producing a product. It is shown that the value based business theories, when organised into one framework, does facilitate the organisation of data, and hence some conclusions about the competitive dynamics of the industry can be drawn. The approach to thinking about business suggested by the value based business concepts might hence lead to insights that can serve as a new background for strategic decisions. / O propósito deste estudo é aplicar conceitos associados à geração e captura de valor a um produto específico para melhor compreender o ambiente competitivo de seu respectivo mercado. Este estudo de caso é baseado em dados qualitativos obtidos de tomadores de decisão de uma empresa produtora do produto em questão. Será mostrado que os conceitos de captura e geração de valor de fato facilitam a organização de dados e, portanto, permite traçar conclusões sobre a dinâmica competitiva da respectiva indústria. A abordagem sugerida a partir destes conceitos permite direcionar perspectivas que podem ser usadas como plano de fundo para tomadas de decisão estratégica.

Submitted by Candice Aché Montangerand (candice.ache@gmail.com) on 2018-01-08T21:42:36Z No. of bitstreams: 1 A STUDY OF THE MUSICAL THEATRE INDUSTRY AND PRODUCTION IN SÃO PAULO- CHALLENGES AND OPPORTUNITIES .pdf: 2936947 bytes, checksum: 77503ba21b993d3868f25cea14fa7f6c (MD5) / Approved for entry into archive by Vera Lúcia Mourão (vera.mourao@fgv.br) on 2018-01-10T13:14:16Z (GMT) No. of bitstreams: 1 A STUDY OF THE MUSICAL THEATRE INDUSTRY AND PRODUCTION IN SÃO PAULO- CHALLENGES AND OPPORTUNITIES .pdf: 2936947 bytes, checksum: 77503ba21b993d3868f25cea14fa7f6c (MD5) / Made available in DSpace on 2018-01-10T16:30:06Z (GMT). No. of bitstreams: 1 A STUDY OF THE MUSICAL THEATRE INDUSTRY AND PRODUCTION IN SÃO PAULO- CHALLENGES AND OPPORTUNITIES .pdf: 2936947 bytes, checksum: 77503ba21b993d3868f25cea14fa7f6c (MD5) Previous issue date: 2017-12-13 / A presente pesquisa é um estudo da indústria de teatro musical em São Paulo, destacando os principais desafios e oportunidades que a indústria enfrenta. Tal análise permite alcançar o objetivo principal do trabalho, que é contribuir para o desenvolvimento da indústria criativa no Brasil através da proposta de ações concretas. A pesquisa tem uma natureza exploratória com um método misto, uma abordagem de pesquisa que combina formas qualitativas e quantitativas. Este trabalho é composto por uma análise da indústria do teatro musical, através de análise de dados qualitativos secundários e 6 entrevistas, e também mais especificamente a análise de todas as peças de teatro musical produzidas em São Paulo entre 2000 e 2015, através a coleta de dados quantitativos secundários. O estudo mostra que a indústria do teatro musical está crescendo em termos de produção e investimento, mas com uma hegemonia de produções da Broadway. Por outro lado, os musicais brasileiros estão ganhando espaço também, alavancado pelos medleys e biografias. A dependência do setor de teatro musical em leis de incentivo cultural é seu principal facilitador e desafio ao mesmo tempo, uma vez que os musicais da Broadway e biográficos são percebidos como uma aposta mais segura não só para o patrocinador e produtor, mas também para o artista e o público. Isso resulta em falta de dramaturgia original. Assim sendo, as duas oportunidades mapeadas para desenvolver a indústria do teatro musical são o desenvolvimento de um segmento Off-Broadway para reduzir a dependência das leis de incentivo cultural e aumentar a autonomia artística e criar uma quota para produções originais dentro das leis de incentivo cultural. / The present research is a study of the musical theatre industry in São Paulo highlighting the major challenges and opportunities the industry is facing. This analysis enables to achieve the research main objective, which is generate insights and propose actions for the development of musical theatre productions in São Paulo. The research has an exploratory nature with a mixed method research, an approach to inquiry that combines both qualitative and quantitative forms. This paper is composed in one hand by the musical theatre industry analysis, through secondary qualitative data analysis and 6 interviews, and on the other hand a more specifically analysis of all the musical theatre plays produced in São Paulo from 2000 until 2015, through a quantitative data collection. The study shows that the musical theatre industry is growing in terms of both production and investment, but with a hegemony of Broadway productions. On the other hand, Brazilian plays are gaining space as well, leveraged by medleys and biographies plays. The musical theatre industry dependency on the use of cultural incentive laws is its main facilitator and challenge at the same time, since Broadway and biographical plays are perceived as a safer bet not only for the sponsor and producer, but for the artist and public as well. This results into a lack of original dramaturgy. Thus, the two mapped opportunities to develop the industry are to develop an Off-Broadway segment to reduce the cultural incentive laws dependency and raise artistic autonomy and to create a quota for original productions within the cultural incentive laws.

[pt] O presente trabalho é um estudo de caso realizado a partir da análise da indústria fonográfica brasileira, entre o período de 1990 até 2010. Com base no que foi observado na revisão da literatura, a natureza da pesquisa é qualitativa. Foram realizadas 6 entrevistas com executivos das principais firmas multinacionais e nacionais da indústria (Som Livre, WEA, EMI, Universal, Sony, RCA, etc.). Por objetivo, busca-se identificar como as principais firmas da indústria fonográfica brasileira perceberam as turbulências do ambiente decorrentes da inovação tecnológica, como desenvolveram respostas a partir de suas capacidades dinâmicas e quais aprendizados e transformações ocorreram em um novo cenário da indústria. Foram considerados três momentos pelos quais a indústria fonográfica passou no recorte de tempo da pesquisa: mudança dos suportes de mídia, adoção de novos hardwares para reprodução e consumo de fonogramas e desintermediação dos processos, rotinas, produções, distribuições e consumo de fonogramas. Os resultados do estudo mostram que as mudanças tecnológicas apresentaram dois cenários distintos para a indústria fonográfica brasileira: os atores obtiveram grandes receitas com a nova tecnologia digital, ao mesmo tempo, em que as transformações, não previstas pela indústria, ocasionaram mudanças radicais, tanto no ambiente de negócio quanto, no ambiente tecnológico das firmas. Fato que gerou sérias consequências ao tradicional modelo de negócio de comercialização de fonogramas. Nesse sentido, o que pode ser destacado é uma inércia dos atores em relação às turbulências do ambiente. Com base nos achados foram elaboradas contribuições acadêmicas e sugestões para pesquisas futuras. / [en] The present work is a case study based on the analysis of the brazilian phonographic industry, between the period from 1990 to 2010. Based on what was observed in the literature review, the nature of the research is qualitative. Six interviews were carried out with executives from the multinational and national majors in the industry (Som Livre, WEA, EMI, Universal, Sony, RCA, etc.). By objective, this research seek to understand how the main companies of the Brazilian music industry perceived the turbulence of the environment resulting from technological innovation, how they developed responses from their dynamic capabilities and what learnings and transformations took place in a new industry scenario. Three moments were taken into account that the phonographic industry passed through in this period: change of media supports, adoption of new hardwares for reproduction and consumption of phonograms and disintermediation of processes, routines, productions, distributions and consumption of phonograms. The results of the study show that technological changes presented two different scenarios for the brazilian music industry: the actors obtained large revenues from the new digital technology, at the same time that the transformations, not foreseen by the industry, caused radical changes, both in the business and in the technological environment of firms. This fact has had serious consequences for the traditional business model of commercialization of phonograms. In this sense, what can be highlighted is an inertia of the actors in relation to the turbulence of the environment. Based on the findings, academic contributions and suggestions for future research were made.

日本是世界上屈指可數的長壽國，面對快速老化、少子化與人口減少的國家。日本政府為解決急速高齡化趨勢下所衍生之老人長期照護問題而推動居家照護的政策。 結果日本的老人公寓產業急速成長，但有些企業成功，有些企業失敗。 下列是本研究的目的： 瞭解現代日本老人公寓企業的商業模式如何創造高齡者的價值。 分析產業環境因素如何影響企業的經營。 企業的資源如何建立它的競爭優勢。 / The aging of Japan outweighs all other nations, as the country is purported to have the highest proportion of elderly citizens resulting from increase of life expectancy due to improvements in medicines and nutrition coinciding with rapid population growth after the World War II. The growing share of elderly people coinciding with changes of family structure and function, people’s lifestyle, fertility rate, and economic as well as sociocultural factors have resulted in a sharp decrease of the traditional three generation households in the last few decades. Nation’s rapid declines in mortality and fertility result in increasing public expenditure for public social welfare while decreasing tax revenue paid by working population. As a result, Japanese social welfare system needs to be restructured, and some social welfare programs need to be outsourced to external business entities to correspond to the nation’s super aging society. In the past, Japanese institutional long-term care facilities largely served for either low-income class people or upper-income class people, and majority number of middle-income class elderly citizens had stayed at home and received family’s living supports. However, large number of today’s and future Japanese middle-income class elderly people are required to live on their own as a result of complex sociocultural factors, such as decrease number of family care taker and changing attitude toward taking care of older parents. Besides, elderly abuse problem, forced healthcare treatments, socially abandoned elderly, and fraud and dispute by elderly care service providers have been major social problems in long-term care service business industry. In order to solve the stated problems, Japanese government restructured law and regulation standard for elderly housing business served mainly for middle-income class aged-citizens in 2011. In order to seize a great investment opportunity and public subsidies to operate business, numerous business entities from numerous types of industry have entered into the elderly housing industry. In a short period of time since new system started, some companies gained success, while others faced problems and left the industry. This study analyzes the industry’s problems and characteristics as well as four case companies from the perspectives of business management theory. In this study, industry analysis model is based on Michael Porter’s five forces model, and case companies are analyzed using Alex Osterwalder’s business canvas model as well as Michael Porter’s SWOT analysis. Based on the study, it is found that delivering right values to target customer groups and building key partnerships with local businesses are especially important factors to make company’s business model more effective for today’s Japanese elderly housing business. Unlike institutional care services provided for socially vulnerable groups in the past, the customer groups of elderly housing are middle-income class and have different demands toward residential services. Moreover, threat of new entrants of this industry becomes higher and industry competition is expected to be growing continuously. Besides, developing unique living support services and preventive care services can be major revenue streams of business as well as a strong competitive advantage over others. Therefore, developing services from customer’s perspective and making a long-lasting relationship become more important to operate residential service business for the elderly in today’s changing Japanese elderly customer’s demands and industry environment.

The master's thesis deals with the fundamental and technical analysis of stock Philip Morris ČR. The aim of the thesis is a specification of investment recommendation. The fundamental analysis specifies an intrinsic value of the stock Philip Morris ČR, compares it with a real stock price and recommends sale or purchase of this stock. Technical analysis uses graphical methods and technical indicators to determine an appropriate time to sale or purchase this stock.

The goal of thesis is to make external and internal analysis of Kores Praha, spol. s r.o., then evaluate its results and suggest recommendations for the creation of strategy.

In the theoretical part of this diploma thesis I will explain basic keywords for understanding the entire work. I would like to explain here the related theory of the electricity market in the Czech Republic and strategic analysis of the external environment. Also here will be indicated and introduced basic energy terms, composition of the electricity prices, history of the electricity market opening, activity of the Energy Regulatory Office and details of the price calculator. Further I will focus on description of the specific external analysis tools. In the practical part of this work I will characterize the whole industry, perform strategic analysis and compare specific suppliers of electricity to households.

The master’s thesis is focused on prediction on capital market by fundamental analysis. It's principle and methods that can be used for intrinsic stock value evaluation are described in the theoretical part. The experimental part goes in for the fundamental analysis of the company ČEZ. Evaluated intrinsic value of the stock is compared with the current price of a stock on the Czech stock exchange and the investment strategy is discussed.

This thesis was a research and analysis of the levels of different customer satisfaction standards in the family construction company. The analysis involved conducting internal and external environment assessments of the company. The data collected on customer satisfaction from clients was carried out by using a qualitative questionnaire method. This study provided the host family construction company with recommendations on how to develop the customer satisfaction standards, which in turn will improve their market position.

Die Industrie ist im Wandel. Die Grenzen zwischen Industrien, Anwendungsbereichen und Unternehmen verschwinden immer weiter, sind teils kaum noch in ihrer alten Ausprägung zu erkennen. Auch die industrielle Automation kann und sollte sich diesem Trend nicht entziehen. Immer mehr Technologien und Paradigmen anderer Bereiche gewinnen an Bedeutung. Hinzu kommt, dass die Anzahl und die Vielfalt an Geräten, Anwendungen, Anforderungen und Technologien stetig wächst. Diese Arbeit befasst sich mit Ansätzen, die es ermöglichen, einigen Aspekten der wachsenden Komplexität zu begegnen. Dabei handelt es sich um Technologien und Konzepte zum Thema Management, genauer zum Netzwerk-, System- und Dienste-Management. Ziel ist es nicht nur einen Ansatz zu finden, der gegenwärtigen Ansprüchen genügt, sondern auch noch für kommende Entwicklungen geeignet ist.