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電子化商機應用狀況與企業認知成效之關聯林聖凱 Unknown Date (has links)
21世紀是電子化的世紀(e-世紀),從電子商務(e-Commerce)到電子化管理(e-Management),網際網路已快速的變成企業在商業上經營的一個新的重要管道。但是如何利用此一管道來獲取新的商機,對每個大規模、有制度的企業主管而言卻是不容易掌握的,更何況是要正確的估計在網際網路上投資所能獲得的利潤回報。因此,電子化商機對於想在網路時代生存的企業而言,確實是一個重要且實際的課題。
本研究將探討電子化機會的應用是否會對企業的認知成效造成影響。將由文獻中歸納出電子化機會的範疇及構成要素,並由此歸納出企業前端及後端創新應用的模式,其是由電子化機會做因素分析所萃取出來的表徵,進而探討其應用情形與成效是否有所不同,進而提供廠商一些改進缺點的建議。本研究採取問卷調查的方式,根據天下雜誌1000大企業(2001),從製造業、服務業及金融業抽出共700家企業為本研究之樣本,有效的樣本回收率達20%。
根據資料分析步驟,本研究發現電子化機會應用狀況對於企業認知成效有顯著的影響。其中「產品服務創新應用」及「技術創新應用」,是影響企業財務及非財務經營績效最重要因素。若進一步以產業別來看,財務方面-產品服務創新應用以製造業、服務業、金融業的區別效果較好;非財務方面-技術創新應用以製造業、服務業的區別效果較好。本研究根據文獻及調查的情形將創新應用的構面分為「電子化後端創新應用」及「電子化前端創新應用」等兩個構面。而前端創新應用包括產品服務創新應用,後端創新應用則是包括系統創新應用、體制創新應用、程序創新應用及技術創新應用等。而這兩個構面,以「電子化前端創新應用」對於企業認知成效有直接顯著的影響;而「電子化後端創新應用」需透過前端創新應用為中介變數才能間接影響企業認知成效。
關鍵字:電子化企業、電子化機會、創新應用類別、認知成效
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建立預測模型之應用框架設計 / An Application framework designed for building forecast models曹飴珊, Tsao, Yi Shan Unknown Date (has links)
預測技術是一個不斷變動的領域,本研究提出一個高彈性的預測模型應用框架,供使用者開發各種預測系統,且使用者能夠很容易的將新的預測技術增加到系統之中。本研究先分析現有預測模型的建構過程,提出一共通流程。並依此共通流程定義應用框架,該框架可用以產生各種實際的預測系統。此應用框架具備了高度的彈性,除了在流程上可整合OASIS的WS-BPEL流程描述語言外,且可整合各種不同的預測技術所需的運算方法與資料。 / With the rapidly changing forecast technique, this paper introduces a flexible application framework to develop different forecast systems. When you develop a system by this framework, you can add a new forecast technology easily. This paper provides a common process for model building by analysis exiting processes and use this common process to develop application framework. In addition to using an XML-based language, Web Services Business Process Execution Language(WS-BPEL), to describe the details of model building process, this framework can integrates methods and data from different forecast technologies by defining method and data configuration.
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從中醫諮詢的應用程式導入探討自我健康管理 —以X中醫診所為例 / Implementing Traditional Chinese Medicine's Self-Help System through Records of Chinese Medical Advisory - A Case Study of Chinese Medicine Clinics宋文英 Unknown Date (has links)
綜觀國內的疾病預防多數是健康檢查為主要的方法,目的在於及早發現疾病的發生,便可及早進行治療,但從健康管理的角度來看,健康檢查的行為仍屬於被動的行為,畢竟民眾開始發現不舒服時,才會想到就醫或健康檢查,然而不舒服的感覺發生時,可能是疾病已成形的時候。根據中醫的理論,疾病的形成與發展與個人的體質有關,具有偏頗體質的民眾罹患疾病的風險更高於其他人,另個人食物的偏好亦是會影響個人體質的管道。因此,為能做好提早預防的準備,中醫健檢的概念則被開啟,藉由中醫諮詢健檢應用程將中醫門診諮詢的過程與自我健康檢視的步驟相互結合,提供適當的自我健康管理的建議,目的在於將被動的健檢行為變成主動的行為,讓民眾可以更及早的瞭解自我健康狀況,真正達到及早治療的目的。
本研究根據分析方法的應用,探討中醫諮詢健檢應用程式的可行性與創新的經營模式,其研究發現如下:
一、 45歲以上的中醫門診數呈現逐年成長的趨勢;
二、 提升自我健康管理是中醫諮詢健檢應用程式的價值主張;
三、 維持顧客關係是中醫診所導入健檢應用程式的重要經營方向;
四、 中醫健檢具有發展潛力。
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加減應用問題中多餘資訊的辨識陳文寬 Unknown Date (has links)
Littlefield與Rieser(1993)曾提出語意區辨模型,來解釋多餘資訊特性對多餘資訊辨識的影響,本研究則以Kintsch與Greeno(1985)的閱讀理解模型為基礎,重新探討多餘資訊的辨識。與問題中的問句相比較,多餘資訊句的語意特徵相似度可分為高低兩個水準,多餘資訊句的位置則可能出現在題目中間或後面,本研究由這兩個特性編製出四類多餘資訊句,分別加入六類兩步驟加減應用問題中,要求國小三年級的學童圈選出解題需用到的數字,來探討多餘資訊特性對辨識的影響。
研究結果發現:整體而言,語意特徵相似度低時,學童的辨識表現較好,所犯的錯誤主要為只圈選兩個相關資訊;語意特徵相似度高時,學童的辨識表現下降,較容易圈選多餘資訊句中的數字。而位置變項的效果並不顯著,且語意特徵相似度與位置變項的交互作用也不明顯。
進一步分析學童在六類兩步驟問題中的表現,本研究建議閱讀理解模型比語意區辨模型更能合理地解釋學童的辨識表現,而記憶可能是值得進一步探討的因素。此外,部分學童會以問句中的主角為線索,判斷擁有相同主角的句子與解題有關,而造成辨識錯誤。
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在行動裝置程式環境下的新數位商業行銷 / New digital environment marketing, in a business of mobile侯斐立, Lahoda, Filip Unknown Date (has links)
The aim of this thesis is to formulate a business of a mobile app producing company, while focusing on some key concepts crucial for this kind of business. Especially the new digital environment marketing, freemium monetization concept supporting features and application features for effective customer retention and payment incentives.
How is the concept of new digital environment marketing understood in this thesis? New digital environment is seen as the environment created by the mobile device applications, their distribution channels, social media, their users and some of the other online products. Special attention is dedicated to the social media marketing,
Freemium monetization concept is a key element of income for many successful application developers and same it shall be in the case of discussed business. These purchases have to be set in such way, that the benefit provided to the user would be a sufficient motivation for him to realize the purchase, while not discouraging the use of application by those who does not pay.
The customer retention is being examined in the environment of mobile device rpg game. The principles and features discussed in this relation are generally applicable.
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我國國家層級檔案館與圖書館典藏與應用服務整併之可行性研究 / The Feasibility Study on Integration of Collection and Services between National Level Archives and Libraries in Taiwan吳宇凡, Wu, Yu–Fan Unknown Date (has links)
檔案館與圖書館有著相似的特性、功能與工作流程,館藏內容、形式從以往有著明顯區隔,漸趨多樣、重疊,分歧愈顯模糊,難以劃分何種機構應典藏何種類型物件,兩館灰色區域逐漸擴大顯然已成為一種趨勢。以美國總統圖書館為例,該館雖稱圖書館,然其館藏囊括與總統相關之圖書、檔案、文物三者,若將圖書留存圖書館,檔案、文物分送至檔案館與博物館典藏,不僅破壞保存的完整性、原始順序,更徒增成本、造成使用者的不便,弊多於利。
本研究之主要目包括四項:(1) 瞭解國際檔案館與圖書館館際合作與整合的趨勢與發展;(2)比較檔案館與圖書館功能、任務、館藏、典藏環境等,重新檢視兩館之異同;(3)分析我國國家層級檔案與圖書典藏單位對於典藏與應用服務合作或整合的看法,並擷取國外經驗,探討在我國實行之可行性;(4)參酌上述資料,提出我國未來檔案館與圖書館在典藏與應用服務合作與整合上的建議,以供未來規劃、發展方向之參考。
研究結果發現,檔案館與圖書館於功能、任務、館藏及典藏環境漸趨一致,而國際上文化典藏單位整合已有成功案例,相關組織與研究亦相繼成立,館與館間的資源整合已成為文化典藏未來的趨勢。我國國家層級檔案與圖書典藏單位對於這樣的趨勢,皆認為現階段應以合作取代整併,以解決所面臨相同的問題。
因此在研究結論中,呼應我國國家層級檔案與圖書典藏單位面對整併與合作時所遭遇的困境,提出具體解決方案,包括政策、館舍、人力資源、應用服務等幾個面向,以確立我國國家層級檔案與圖書典藏單位整併或合作之可行性。 / Archives and libraries share similar characteristics, function, and workflows. The content and formats of their collections have become undistinguishable. Take Presidential library system in USA for example. Its collection encompasses books, archives, and objects related to presidents. To divide these collections to libraries, archives, and museums respectively would ruin the integrity and original order. Moreover, it would add cost and make inconvenience.
The purposes of this paper are as follows. (1) Understand the international trend of the cooperation and integration between archives and libraries. (2) Compare and contrast the function, missions, collection, and environment between archives and libraries. (3) Analyze the perspectives of national level archives and libraries on the collaboration or integration of conservation and application services, and complement foreign experiences to explore the feasibility of combining these two services. (4) Suggest the future scheme and development of the collaboration and integrating of conservation and application services offered by archives and libraries in Taiwan.
The results revealed that the function, missions, collection, and conservation environment of archives and that of libraries were getting identical. Furthermore, there were some successful cases of the integrating of conservation units, and related research and organizations founded in succession. It demonstrates that the future cultural conservation will turn to information integration between institutions.
The study concludes by proposing specific plans, such as policies, buildings, human resources, and services to solve the difficulties faced by archives and libraries when they tried to integrate or cooperate with each other, and thus make their integration or collaboration feasible.
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房貸緊縮管制下公、民營銀行間是否存在授信差異-Difference in Difference方法的應用 / Differences of credit rationing between public and private banks with housing policy tightening - application of Difference in Difference method周敏秀, Chou, Min Hsiu Unknown Date (has links)
金融海嘯發生後,全球經濟在衍生性商品包裝下應聲受挫,反映過去主要國家中央銀行過度強調物價穩定,放任金融創新,對房貸疏於管制;因此當房價崩跌時,銀行的資產品質急遽惡化,銀行業因而嚴重受創,導致金融體系無法正常運作,衝擊實體經濟;失業率攀高,民眾付不出房貸、房屋被法拍,最後陷入金融與經濟不穩定相互影響的惡性循環。
影響房地產的因素眾多,可歸納為:(一)經濟因素,如所得、利率等;(二)社會文化因素,如人口成長率;(三)住宅條件,如交通的便捷性;(四)政治因素政局是否穩定,將影響社會大眾購置不動產的意願;(五)房屋本身特質,如坪數、建材、樓層等;及(六)政府政策因素,如貨幣政策、都市計畫管制,選擇性信用管制等。
由於經濟快速成長與國民所得激增,國內游資充裕物價高漲,帶動台灣房地於民國62至63年、68至69年、76至78年三次景氣循環達到高峰。也因此,民國78年2月28日,央行宣布實施選擇性信用管制,強制金融機構限定土地貸款成數、期限,首開房地產市場受金融管制之先例。
時至98年第2季金融風暴後,由於各國寬鬆貨幣政策陸續發酵,我國遺贈稅率調降至10%,及簽署金融監理合作備忘錄(MOU)、海峽兩岸經濟架構協議(ECFA)等兩岸經貿利多,吸引外資回流,陸資來台投資意願,再加上股市大漲創造的財富效果,推動資金行情加溫,帶動房市價量俱增。
民國99年,全球景氣持續復甦,我國出口及廠商大幅擴張,及全球需求增溫,推升原油等國際原物料行情,房價持續飆漲。央行遂於民國99年6月24日除調升重 貼現率、擔保放款融通利率及短期融通利率,並訂定「中央對金融機構辦理特定地區購屋貸款業務規定」,自6月25日實施,適用地區為新增放款過度集中在台北市及新北市10個縣轄市。
本研究針對本次特定地區信用管制措施,財政部一連串「打炒房」政策效果逐漸彰顯之際,擬藉由央行、金管會銀行局統計報表,分析銀行授信策略如放款科目、對象別及其他授信結構的差異、專家學者論述所集結論證研究,進行Difference in Difference方法的應用,探討房貸緊縮下公、民營銀行授信差異,提出適切論證以提供政府政策執行參考。 / The financial tsunami caused by US subprime mortgage crisis devastated the global economy and revealed the overemphasis of major central banks on price stability, overrated financial innovation, and the willful regulation of the mortgage. Hence, the quality of banks’ assets deteriorated rapidly and resulted in the breakdown of the financial system, leaving a long-lasting impact on the real economy. With unemployment rising, house owners lost their ability to sustain the over-priced mortgage. The end results are way too many foreclosed houses initiated a vicious cycle of financial and economic instability.
Real estate markets are often affected by many factors which we summarize as follows: (1) Economic factors, such as income, interest rates, etc; (2) Social and cultural factors, such as population growth rate; (3) Housing conditions, such as the convenience of transportation; (4) The political factors, whether the political situation is stable would affect the willingness of communities in purchasing real property; (5) The characteristics of the properties, such as floor numbers, building materials and so on; and (6) The policies of government, such as monetary policy, urban planning control, discretional credit control, and etc.
The thesis aims to study Taiwan’s real estate market with the above mentioned factors, in particular with focus on the effects of credit controls. The central bank declared the first credit control policy on February 28th, 1989 to regulate financial institutions in the forms of capped land loans and strict due dates. Until the second quarter of financial crisis in 2009 and owing to the quantity easing of many countries worldwide, Taiwan’s central bank again resorted to the tightening credit control policy tools in setting "central to financial institutions to handle specific areas housing loan business requirement" effective from June 25, 2010. Areas included Taipei City, New Taipei City, and other 10 cities in Taiwan were deemed as the housing bubble zones.
This study uses data from the Statistical Reports of the central bank and FSC Banking Bureau to analyze the banks’ counter-credit-policy responses, such as lending subjects, objects, and other differences in credit structure. Difference-in-Difference approach is used to explore the differences of credit rationing between state-owned (or state-controlled) banks and private banks. Policy recommendation is provided in Chapter V in reminding the regulators to pay special attention to the non-universal effect of a universal credit control measure.
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智慧環保衣櫥行動應用程式之商業企劃書 / Business Plan for the Smarter Greendrobe Mobile Application張中瑀, Chang, Chung-yu Unknown Date (has links)
Smartphones have become more and more widely available to the world. Both of the mobile application usage rate and application download rate have been and projected to increase. Many reports also show that the mobile usage has surpassed that of the desktop usage since 2014. Thus, when it comes to starting up a business, we think about mobile first as the vehicle to make our dreams happen.
The objective of the business plan is to analyze the feasibility of creating a user-friendly mobile application- “The Smarter Greendrobe,” which aims at becoming the mobile user’s best personal advisor to organize wardrobe, to suggest the outfit of the day based on current weather, to sell unwanted clothes through the second hand platform, to access other major online shopping websites. More importantly, “The Smarter Greendrobe” endeavors to make an effort to the environment by educating users to identify eco-friendly brands, textiles, and materials.
The business plan outlines the marketing strategy, SWOT analysis, and financial plans to evaluate the feasibility and profitability of the business.
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隨機應答取樣之研究陳綉真, Chen, Zhen Unknown Date (has links)
在隨機應答的技巧之中,自華納(Warner,1965) 提出華納模式後,即有多位學者以華納的觀點為籃圖,展開一系列的縱橫發展,並插枝分葉出各式技巧來(Chandhuri & Makerjee,1988)。
本文在第一、二章內,將分別介紹其中最典型的兩種方式:華納模式(Warner Model)與不相關問題模式(Unrelated-Question Model)。在第一章中並圖示固定的參數設計p 之下,比較華納模式的隨機應答方式與一般的直接應答方式效率之優劣,隨受訪者的誠實度變化之情形。在第二章中,除介紹不相關問題模式的技巧與方法外,也圖示比較華納模式與不相關問題模式取樣結果的估計值有效性之優劣。在第三章中,則闡述保護受訪者隱私的立場與獲得有效估計的目的如何互相衝突、矛盾,而定下參數設計的準則,以求取二者之間的平衡。最後一章則因Greenberg(1977) 所定義的冒險函數未能由所給的數學式完全描述,故在此章提出一些較合理的修正。
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參與式民主──台灣地區選民投票參與之理性行為研究林一民, LI,YI-MIN Unknown Date (has links)
政治參與的問題, 一直是民主理論中各家爭議不休的焦點; 而參與式民主理論的主張
, 無論在理論上或現實中, 亦有其參與上「質」與「量」的兩難困境。因此, 從參與
者的角度來探析此一問題, 應是合理的方式之一。何錶投票參與是參與式民主運作中
最重要的一環, 所以選民投票參與行為乃成為學者研究政治參與時所不可或缺要項。
本文研究目的即於應用理性抉擇論(Rational Choice Theory), 以探討臺灣地區選民
投票參與行為。一方面著重於選民理性投票模型的理論分析, 另一方面亦從事理論驗
證工作; 嘗試尋求具解釋力的變項, 以建構一較能解釋臺灣地區選民長期投票行為的
理性模型。
理性投票理論主要承襲Downs-Tullock(1957,1968)、Riker Ordeshook(1968) 和Fer-
john-Fiorina(1974)等三個主要理論途徑而發展。其研究重點依分析層次可區分為:
探討個人投票或不投票之理性計算模型與探討投票率之理性行為模型。至今理論建構
已愈趨完整, 同時亦獲得充分經驗事實的支持, 對於選民投票行為具有很高的解釋力
。
應用此一分析傳統, 我們著重於探討投票率之理性行為模型。研究發現: 無論是在增
額區域立委或縣市長選舉方面, 均具有相當的解釋力; 同時隨著國內政治、社會、經
濟環境的發展變遷, 此一趨勢愈為明顯。其中尤以最近一次選舉(78 年),大體均能驗
證理性模型的假設。此一研究結果, 相信對國內選民投票行為之研究必有相當的助益
。
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