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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
51

從承包商角度探討應用系統開發委外產業行銷策略:4C架構觀點 / From Contractor Viewpoint Probe into Marketing Strategy for Application Development Outsourcing Industry – From 4C Framework Aspect

高添水 Unknown Date (has links)
資訊系統的運用已是現代企業經營不可或缺的一環,然而,應用系統的開發通常不是一般企業的核心能力,故委外開發是大多數企業在建置資訊系統時最常用的選項。企業在進行委外開發之前,可能因未將資訊系統的建置與企業經營策略校準、或因缺乏理性的選商流程與評估標準、或因在議約時純粹以殺低價格為主要考量,而錯選到一個不合格的承包商。如果再加上使用者的需求說不清楚,開發人員的質與量不符所需,雙方對各自的權責沒有共識,專案管理能力不足等,則這種委外開發必然會問題不斷,最終以失敗收場。 為提高委外開發的成功率,本論文首先將「應用系統委外開發」重新定義為「在合約關係下,承包商依據客戶的需求,為其規劃、開發、導入、維護所需的資訊應用系統。在系統建置過程中,客戶的主要人員,必須積極地參與承包商的開發活動,包括提供需求說明,驗證與確認(verify & validate;V&V)階段性產出的正確性及可用性等,以確保承包商可以如期、如質、如需求地在預算內完成所委託的交付項目及服務。」以導正觀念。然後再透過「應用系統開發委外專案之業務及開發流程」的介紹,分別從客戶及承包商的角度,提出正確的業務及開發流程,期以拉近雙方的共識,並印證應用系統委外開發的成功,必須靠雙方的共同努力。 當承包商了解客戶在委外決策時所面臨的問題及顧慮後,即可透過4C策略行銷的分析,設計出能夠解除客戶疑慮的方案,建立共識,降低雙方的交易成本及風險,以確保委外合作有個好的開始。本論文從承包商的角度以4C架構進行行銷策略分析,最終得出46個策略,並依照專案的生命周期歸類,以協助承包商隨著專案進展也可以很方便地檢視各種策略組合,故即使是在多專案併行時,依然能有效掌握各種策略的執行,提高應用系統委外開發專案的成功率。 / The use of information systems is an absolutely necessarily in a modern business operations, however, application development usually is not a core competency of the most of enterprises, thus making development outsourcing becomes the most common option for the most of enterprises while they are establishing information systems. But, before the enterprises move forward development outsourcing, they may not align the establishment of information system with the strategies of business operations, or lack of rational processes and evaluation criteria in vendor selection, or only solely consider the lowest-priced while in contract negotiation, thus wrongly selected an unqualified contractor. In addition, if users cannot express requirements clearly, the developers’ quality and quantity do not match the requirement, no consensus on respective responsibilities of the parties, and project management skills shortage, etc., then this kind of development outsourcing shall have problems at every moment, and they will definitely end in failure. To increase the success rate of development outsourcing, this paper firstly redefines “Application Development Outsourcing” (ADO) as "Under a contractual relationship, the contractor shall, pursuant to customer’s requirements, performing the tasks of planning, developing, implementing, and maintaining of the required application system. In the course of the system development, the customer’s key personnels must actively participate in the contractor's development activities, including provide requirement specification, verify and validate the correctness and usability of the output by phases, etc., to ensure that the contractor will be able to deliver the deliverables and service on time, as required quality, as required functionalities, and within budget." The purpose of this redefinition is going to correct perceive of ADO. And then thru the content of “ADO project business and development process”, describes, from the point of view of the customer and the contractor, the “shall-be” business and development process, for closing the gap of the parties, to reached a consensus, and proving the success of ADO, must rely on the concerted efforts of both sides. When the contractor realizes custome’s problems and concerns while deal with ADO decision, then can based on 4C strategic marketing analysis theory, design the solution that can reolving customer’s misgivings scenario, to build consensus, to reduce the transaction costs of both sides and risks, to ensure that outsourcing cooperation there is a good start. This paper, from the point of view of the contractor, based on 4C marketing strategic analysis theory, resulting 46 strategies, and classify them in accordance with the project life cycle, to assist the contractor can also be easily to review the various strategic groups, as alogn with the project progress, thus making even in a multiple project circumstance, still be able to keep track of the implementation of various policies, to improving the success rate ADO projects.
52

電子民主與政府APP─評估指標建構初探 / Electronic Democracy and Government Mobile Application (APP) ─ An Exploratory Study of Indicator Construction

呂孟芩 Unknown Date (has links)
隨著網際網路與資通訊科技的高度發展,企業打造多元的APP改變經營模式,同時政府機關為了提升政府運作效能與國家競爭力,亦設置了多元的行動化服務。新服務模式跨越了傳統時間與空間上的限制,對於傳統的代議政治體系中提供了更符合公民直接參與的機會。近年來,電子化政府的發展更被廣泛地賦予民主意涵,電子民主成為公民參與與政府治理之新溝通模式。 本研究透過電子公民參與相關研究文獻之彙整,盤點及歸類現行中央與地方政府所提供的APP服務與電子公民參與之間的關係。再者,根據分類的結果,針對擁有電子化決策參與精神的APP服務建構評估指標,本研究挑選臺北市長信箱以及阿倫Online作為參照個案,同時彙整網站服務品質指標、國內外電子化政府評估研究、政府服務滿意度評估研究、電子商務滿意度研究、首長信箱滿意度評估架構,以及結合網路資源等六類文獻,提出政府APP評估構面與操作化指標,並透過兩回合的結構式問卷訪談修改指標架構及內容。 本研究經結構式問卷訪談進行資料收集後,將政府APP評估構面與操作化指標區分為兩大主構面:系統品質以及公民參與與服務品質。前者,進一步細分出(1)視覺設計、(2)易用性、(3)安全及隱私等三大次構面,其中,視覺設計共有九項指標,如:APP名稱清楚明確,並能凸顯其具備陳情抱怨的特質、APP簡單整潔;易用性共有十九項指標,如:APP在點選後3秒內,能執行完畢、APP的功能簡單、便利;安全及隱私共有四項指標,如:APP所需的資訊與權限可以被接受、APP所需的個人資料項目可以被接受。 後者,細分出(1)互動及回覆內容品質、(2)有用性、(3)反應性、(4)效能感等四大次構面。其中,互動及回覆內容品質共有四項指標,如:主管單位回覆的資訊是充足的、主管單位的回覆是正確的;有用性共有三項指標,如:相較於臨櫃服務、1999與網頁版首長信箱,APP能更快速解決我陳情抱怨的問題、無須再透過其他系統或平台申辦帳號密碼,便可完成陳情抱怨程序;反應性共有六項指標,如:透過APP,政府機關能快速地接收到我的陳情、主管單位的回覆語氣與方式親切有禮;效能感共有三項指標,如:陳情通知或回覆的內容,讓我覺得主管單位了解我的困難及問題癥結、我認為主管單位的通知或回覆內容係針對我的需求與問題提供服務。總計有二大主構面、七大次構面,以及四十七項指標。同時依據每項指標對於APP意義程度上的差異,將指標區分為基本指標(must have)以及進階指標(good to have)兩種層次。 期望本研究建構的指標架構,除了可做為未來政府機關開發電子化決策參與APP的參考依據外,同時有助於主管機關改善及永續現行APP之經營與發展,並且強化APP的安全機制,邁向資訊開放及運用。後續研究可深入探討無障礙與安全性指標內容設計,待部分指標進一步操作化後,可運用德菲法讓指標項目具一致性,並採用AHP搭配深度訪談擬定指標權重,最終以大量發放問卷了解指標合適度以及了解APP的發展現況。 / The expansion of the Internet and the fast development of information communication technologies (ICTs) have changed service deliveries of enterprises and government organizations. Many enterprises change the service model with creating a variety of APPs. Government organizations, meanwhile, provide multiple mobile services in order to maximize the competitive advantage of nations. A novel service model breaks restrictions on time and space, providing the opportunity of direct democracy for the public. Lately, the development of electronic government is entitled to extensive democracy, and electronic government becomes a new communication model. In order to realize the meaning of e-democracy and the development of governments’ online services, this research reviews the literature of electronic democracy. The author use three dimensions, including ‘electronic information’, ‘electronic service and consultation’, and ‘electronic decision making and participation’, to categorize APPs created by central and local governments. Base on the previous findings, this research selects electronic decision making and participation of APPs to construct indicators. The author reviews six types of literatures, including web service quality indicators, electronic government assessment, governmental service quality research, electronic commerce satisfaction, mayor's email-box satisfaction, and Internet resources to establish indicators of governments’ APPs. The framework and contents of indicators are revised by implementing two rounds in-depth interviews with the questionnaire. According to empirical data, this research separate indicators into two dimensions, including System Quality and Citizen Participation & Service Quality. The System Quality has three sub-dimensions, including Visual Design, Ease of Use, and Security & Privacy. Visual Design has nine indicators, such as the accuracy of APPs’ title, the simplicity of APP, etc. Ease of Use has nineteen indicators, such as the response time less than three seconds, the simplicity of APPs’ functions, etc. Security & Privacy has four indicators, such as the authority of being acceptable, proper personal informations, etc. The Citizen Participation & Service Quality has four sub-dimensions, including the Contents’ Quality of Interactions, Usability, Responsiveness, and Efficacy. The Contents’ Quality of Interactions has four indicators, such as the sufficiency of governments’ reply, the accuracy of governments’ reply, etc. Usability has three indicators, such as relative to APPs’ deal of speed than counters, 1999, and the mayor's email-boxes, applying for accounts directly in APP, etc. Responsiveness has six indicators, such as immediately response, courteous reply, etc. Efficacy has three indicators, such as understanding of the petition, customize services, etc. To sum up, indicators of government APPs have two dimensiosns, seven sub-dimensiosns and forty eight indicators. Base on those indicators, and this research further categorizes them into ‘must have’ and ‘good to have’. This framework of indicators is expected not only becoming the reference for government organizations creating APPs in the future but also improving service quality of APPs nowadays. Moreover, it is important that having to strengthen APP’s security and privacy, then governments could open data from citizen complaints and use them to create new value. Future research could explore the disability and security aspects of indicators. Moreover, future research could consider operationalize a part of indicators, and then adopt Delphi and AHP to measure robustly the consistency and weighting of indicators. Finally, the author expects the follow-up studies could conduct questionnaires to realize the fitness for indicators and condition of APP’s development.
53

智慧影像監控應用之通路代理行銷策略-以個案公司資訊通路代理商為案例 / The marketing stratege of intelligence video surveillance and application

闕林睿 Unknown Date (has links)
企業的永續經營需要不斷的成長與獲利,近幾年台灣市場成長不易,對於新市場的布局是許多企業面臨的重要課題。因所任職的公司,希望能以資訊代理商的條件,找到一個能開發出新的銷售通路的產品線,同時又能利用到既有已代理的資訊產品的優勢。這幾年雲端運算技術已成熟,儲存成本大幅降低,數位影像壓縮技術、網路頻寬與電腦效能大幅提升及手持裝置及應用程式普及化,從外在環境的趨勢,看到智慧影像監控及應用的成長機會。 本研究以個案公司為案例,探討一個成立30多年的資訊通路代理商,在決定投入智慧影像監控市場後,如何依自己的條件及瞭解競爭環境,用通路代理商的角度來擬定行銷策略。除了傳統類比轉成影像數位化的監控商機,對於雲端科技到物聯網、大數據分析、互動看板廣告行銷、行動科技等在智慧影像上的運用,希望能透過解決方案的整合找出新的市場機會及新的策略合作夥伴,並提出可具體商業化的營運模式。 對於智慧影像監控市場的應用,研究內容將列出現在及未來的主要應用內容,舉凡人流及車流分析、臉部及車牌辨識技術應用、熱感分析、智慧城市、消費者行為分析及互動式數位廣告等等,以資訊配銷商的利基點,找出商業模式,從使用者的不同需求,提供產品垂直整合上的規劃。在現有實體配銷機制,找出應用軟體開發商、資訊及網路監控等相關硬體設備建廠商、工程設計與建置服務等等的團隊合作機制。除了既有相互合作共同承攬生意的方式,也規劃透過B2B網路平台的行銷模式,建立案例行銷讓業主找到所需服務,吸引更多創新應用的公司加入合作的團隊,期能創造更多的互利多贏的營運模式。
54

電子商務應用與供應鏈管理績效間之相關性─以國內資訊產業為例 / The Relation between Applications of Electronic Commerce and Performance of Supply Chain Management: An Empirical Study of Taiwan's Information Industry

吳智仁, Wu, Chih-Jen Unknown Date (has links)
隨著網際網路的普及,電子商務開始蓬勃發展,而企業對企業間的電子商務更是被認為在未來會成為電子商務中最主要的部份。供應鏈管理為企業對企業間電子商務的應用之一,供應鏈管理其主要目的在使整個供應環節運用整合性的作業方式以及和諧式的經營理念,提供一個低成本、高效率、高彈性、以及能快速回應的競爭優勢。由於電子商務的發展,可以幫助公司減少供應商的數目及協助企業夥伴,電子商務和供應鏈管理的整合也正在改變企業的內部作業以促進彼此合作,運用電子商務整合產業上中下游的供應鏈管理將成為企業競爭利器。  本研究透過實證研究的方式,實際用問卷調查國內的資訊產業,觀察其電子商務應用與供應鏈管理績效間的相關性,希冀透過本研究來瞭解電子商務應用程度的多寡是否會影響供應鏈管理的績效,並進而對企業提出更具體的建議。  本研究的兩個主要目的為:(1)探討電子商務應用與供應鏈管理績效間的關係,(2)探討企業特性是否會對電子商務應用與供應鏈管理績效間的關係造成影響。從研究結果顯示出,電子商務應用與供應鏈管理績效間有顯著的正相關,在企業特性方面,研究結果發現組織的型態不會影響電子商務應用與供應鏈績效間的關係,但組織的規模則會影響電子商務應用與供應鏈績效間的關係。 / Along with the widespread use of Internet, E-commerce starts to expand prosperously. Business-to-Business (B-to-B) E-commerce is considered the most important part in the future E-commerce, and Supply Chain Management (SCM) is one of the applications in B-to-B E-commerce. The main purpose of SCM is to offer a low-cost, efficient, quick and flexible competitive advantage by the united operational method and the harmonious management concept for the whole supply segments. Owing to the development of E-commerce, it can help the company reduce the number of the suppliers and form an alliance among the business partners, when integrating E-commerce and SCM. It also will change the internal operation of industry to improve mutual cooperation of industries and become a competitive weapon for the business by the unification of up, middle and down streams of SCM through E-commerce.  This research is to investigate the relation between applications of E-commerce and performance of SCM through empirical study by the practical questionnaire of Taiwan's information industry. Through the research, we hope to understand the influence of applications of E-commerce to the performance of SCM and to offer concrete suggestions for business enterprises.  There are two main purposes in this study. Firstly, we want to study the relation between applications of E-commerce and performance of SCM. Secondly, we want to find out if the characteristics of the business enterprise will influence this relation. From our study, we find out that applications of E-commerce and performance of SCM are heavily related. We also find out the type of the business organization will not influence the relation between applications of E-commerce and performance of SCM, but the scale of the business organization will.
55

企業特質與網際網路應用狀況之關聯 / The relationship between business characteristics and the status of internet applications

黃敏祐, Huang, Min-Yu Unknown Date (has links)
隨著網際網路在商業上應用的增加,新的技術、新的標準以及新的應用不斷的推陳出新,網際網路電子商務已成為現今資訊管理的重要課題。無疑地,網際網路電子商務吸引了各行各業的注意,但不表示各行各業對網際網路的各項應用已廣為採用,且這些應用並不表示可以產生收益。本研究將網際網路應用層面分為三類:「企業對外部個人」、「企業內部員工」、「有業務往來之企業」等三種不同的應用對象,針對國內企業,探討企業特質與是否採用任何網際網路應用的關係、企業特質與應用網際網路服務對象的關係。最後根據對國內Internet應用的調查,利用企業在各應用層面的應用與深度,找出國內企業Internet應用的應用層次。 本研究針對國內一千大企業的資訊主管,以郵寄的方式,共寄出900份問卷,回收率為20.2%,有效回收率為19.4%。現今已有75.7%的企業有Internet應用,並且有一半的企業應用Internet技術在一年之內。經資料分析後發現,採用及未採用Internet的企業兩者在最高主管的態度、組織的運作績效、及網路技術應用的熟悉度與成熟度等有顯著的差異存在。另外,Internet應用的服務對象與產業別、企業規模、組織集權程度、最高主管的態度、網路技術應用的熟悉度與成熟度、組織的運作績效等企業特質有關。 根據文獻探討所整理出的Internet應用層面,調查企業的應用情形及應用深度,歸納出「內外整合」、「內部支援」、「基本應用」等三個應用層次,並發現這三個層次的電腦化歷史及Internet的使用歷史並無顯著的差異,可知,企業電腦化的歷史或者是Internet使用的歷史與Internet應用層次無關,完全依照企業的需要,建置所需的應用。
56

敦煌寫本書儀中應用文書研究 / An Analaysis of the Practial writing in the Written Shu-i in Tun-huan

葉淑珍, Yeh, Shu Chen Unknown Date (has links)
書儀是研究唐、五代社會應用文書的重要資料也是敦煌文學中重要的一環。本文在大陸學者已有相關資料匯集之後進一步分析書儀中應用文書的特性。文中先探討「書儀」及「應用文書」的定義並探討二者的共同特性及相異之處,以此作為分析敦煌寫本書儀應用文書的準則並簡單介紹敦煌寫本書儀的作者與年代;其次為敦煌寫本書儀進行分類,依使用狀況的不同,分為一般應用文書、吉儀、凶儀、書、啟、狀再依其使用者的不同細分成類闡明各類書儀的形式與內容勾勒出敦煌所存唐、五代寫本書儀的一個模型。最後則探討敦煌寫本書儀在應用文上的特性,並與唐、五代的應用文書相比較檢視其異同之處。就應用文書的特性來看敦煌寫本書儀保存了當時書信形式及語言也反映當時人對於書信範本的需求及使用應用文書時的普遍性規則。其中表、啟、狀等書牘的基本架構與全唐所載的相關文獻是相符的。雖寫本年代前後不一其用語、形式上卻有相當的一致性。此外在書儀可以見到當時人的人際關係、風俗禮儀、語言文學等。
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在公司策略影響下資訊作為對組織經營績效之影響-以壽險業為例

姚志雄, Richard Yao, C. H. Unknown Date (has links)
相較於國外成熟而廣泛的資訊技術應用,台灣在這一方面則顯得落後許多,同時環顧國內的研究,在資訊管理方面的研究實屬少數,且大多數以資訊技術的工具性為主要之探討對象。在講求以策略應用資訊技術的今日,對國內產業如何策略應用資訊技術的研究應為各研究者共同努力之方向。本研究以個案研究法對此一課題進行探索性研究,期對資訊管理領域的研究發展盡一己之力。   Porter與Miller的研究中以價值鏈資訊密集度與產品資訊密集度為兩個構面對各產業進行研究,在此一資訊密集度矩陣中,壽險業居於高價值鏈資訊密集及高產品資訊密集的地位,同時國外在資訊管理領域的研究中以針對壽險業所進行的研究所得之結果較為一致,亦即資訊技術對企業經營績效有著的顯著的正向影響。為使研究結果具有實際之貢獻,本研究以國內壽險業為研究對象,進行實地查訪,透過個案的比較分析,期從中發現國內壽險業者在資訊技術應用方面的策略機會。   前人的研究結果顯示:大多數壽險公司因為經營上的特質,龐大的費用支出成為各公司努力提高效率的對象,研究者亦大多以資訊技術應用所能帶來的費用減省為研究之變數,然則在策略應用資訊技術的領域雖已受到研究者的肯定,但則少有將策略變數納入研究者,為此本研究以策略觀點出發對此一課題進行研究。由是得出本研究之研究目的如下:1.藉個案研究的方式,由深入的公司策略探討對國內各壽險公司在資訊技術的方面的應用情形作一觀察,並嚐試從中發展出壽險業者在資訊技術應用上的命題。2.透過對策略深入的觀察,了解各公司資訊技術作為支持公司策略的程度,從中發現資訊技術在壽業中策略應用價值,並據之發展出本研究之命題。3.最後從資訊技術對壽險業經營績效的影響進行策略一資訊技術作為一績效的探討,以了解在公司策略影響之下,資訊技術作為如何對經營績效產生影響,及其影響如何。   結論有三:1.目前在台灣人壽保險產業之中,資訊技術的應用尚處於保健因素的地位,多以提高事務處理之效率為主,於策略上的考量尚無,在這裡給業者一個重要的提示─在競爭日趨激烈的壽險產業,如何應用資訊技術創造競爭優勢己成為一重要課題,亦是各公司在未來競爭中脫穎而出的關鍵。2.資訊技術作為對策略的支持度愈高則公司績效愈好,此一研究發現與國外之研究相當吻合,在高資訊密集的壽險產業中,掌握資訊技術支持策略的重點,將為業者帶來可觀的經濟價值及競爭優勢。3.資訊技術對壽險業的經營方式無明顯影響,但在國外的研究中發現,資訊技術的應用實為組織變革的課題,亦即在公司策略之後,以資訊技術作為組織改造的重要工具,使組織得以更合理的形式進行營運,如此方可得到資訊技術所帶來的策略價值。
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ZigBee 無線感測網路應用程式介面設計與實作 / Design and implementation of a ZigBee sensor network application programming interface

陳文杰, Chen, Wen Chieh Unknown Date (has links)
ZigBee在無線網路技術中,乃屬較新之無線傳輸技術, 其特色為低電耗、可控制大量感測裝置、反應時間短、建置成本低廉等。其遵循IEEE802.15.4標準與ZigBee通訊協定標準,目前已有ZigBee Alliance制定相關標準與推動此技術,而控制晶片以德州儀器(TI)為主要制訂及生產供應商。ZigBee網路支援星狀、樹狀、網狀三種網路架構,其裝置角色有Coordinator、Router, End Device三種。目前主要應用有軍事為健康、環境、健康、家庭及商業等方面。應用上除了利用韌體方式實作裝置對裝置的控制,有些應用尚需借由應用程式才能達成。本論文主要強調利用API讓應用程式控制裝置取得感測資料更為容易,其亦可解決同時回報或監測所有裝置之問題。 目前整個API針對裝置晶片控制指令集定義成一類別,此部份可依不同晶片版本做類別庫切換。另外,定義如何與Serial Port溝通,以及傳輸指令或資料時是否符合ZigBee通訊協定要求之判斷。基於以上類別庫之定義,最後定義DeviceManager類別,當作管理裝置之物件,而該類別中,為讓開發者更容易操作,將各類感測讀取動作,封裝成方法(Method)定義之。 基於已定義完成之API,為讓開發者更了解ZigBee運作,列出主要七種運作流程, 並說明讀取感測資料之程式控制方式,以及如何擴充新類型感測裝置之方法(Method),而這些流程與控制方式透過整個網路管理軟體的實作更能體現之。 / ZigBee is a cutting-edge wireless transmission technology, characterized by consuming little power, controlling multiple sensor devices, reacting quickly, and needing low implementing costs, etc. This technology follows IEEE802.15.4 and ZigBee communications protocol. ZigBee-based sensors are widely used in many domains, such as military, natural environments, health, family, and business. Many existing applications of ZigBee use firmware controlling devices, but higher-level application programs are still required to realize some applications. This thesis focuses on how to use Application Programming Interface (API) for controlling devices to collect sensor data and how to solve the problems on reporting data and monitoring all the devices used. In particular, we define the DeviceManager class that controls the set of instructions of device chips and communicates with serial ports as well as determines whether transfer instructions and data by following the standard of ZigBee protocol. For developers' convenience, we further encapsulate different sensor-reading actions into method. Based on the above API definitions, we list seven implementation flows for developers to understand the implementation of ZigBee. This thesis also describes how to use programming control to read sensor data and how to expand new sensor devices. These flows and control methods can be easily achieved by network management software.
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由品牌互動與品牌延伸的角度探討品牌行動應用程式對品牌態度的影響 / Evaluation of the effectiveness of branded mobile phone application from brand interactivity and brand extension

魏晧瑜, Wei, Hao Yu Unknown Date (has links)
隨著新生活娛樂型態興起,以及可攜式行動裝置愈來愈普及,行動廣告的重要性也與日俱增,品牌行動應用程式與消費者的高互動特性,已引起行銷人員相當大的興趣,承載品牌識別圖案與訊息的品牌行動應用程式,無疑是最新崛起的行銷戰場。然而本研究認為,品牌行動應用程式不單純只是品牌的廣告,實際上也是品牌延伸後的新產品,因為它提供使用者不同於原品牌的新功能與服務,且擁有一套獨特的設計理念,因此,本研究在探討行動應用程式互動的效果時,還加入了“品牌延伸”的概念。   本研究選擇五個品牌行動應用程式為研究主體,依照受測對象為使用者與非使用者,調整問卷內容與次序,共設計十份問卷。資料分析結果證實,消費者與品牌行動應用程式的互動而產生的媒體經驗,確實能提升其母品牌的態度;由品牌延伸的角度,研究結果亦證實,品牌行動應用程式與母品牌的認知契合度越高,消費者對品牌行動應用程式的態度就越好,而且品牌延伸存在正向的外溢效果,意即品牌行動應用程式的好感會正向回饋至母品牌的態度。另外,本研究發現體驗型的品牌App較能觸發多元、獨特、且專屬於該品牌的聯想。   本研究的結果不僅可以提供廠商在使用品牌行動應用程式作為行銷工具時的參考,更能在廠商實際建置品牌行動應用程式時,建議提供何種互動經驗給目標消費者較為適當、設計的概念是否要與母品牌概念一致、或者依據行銷目標的不同,推出不同類型的品牌App。
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選擇商業應用資料探勘方法之框架 / A Framework for Selecting Data Mining Method in Business Application

陳庭鈞, Chen,Tin Jiun Unknown Date (has links)
由於資訊科技的進步與網路的普及,企業得以收集與儲存大量的資料。使用資訊工具來協助資料處理、資訊擷取、以及產生知識已然變成企業的重要課題之一,所以如何良好運用資料探勘工具成為使用者關注的焦點。由於並非每一個使用者對於資料探勘的原理都有充分的了解,所以如何從探勘工具提供的功能中選用最佳的解決方案並不容易。如果對於探勘結果不滿意而需要調整軟體邏輯,與IT人員的協商溝通卻又曠日費時。 為了解決這個問題,本研究提出一個演算法選擇方法,藉由分析商業應用的內容,來自動對應到特定的資料探勘方法與演算法,讓選擇演算法的過程更為快速、更系統化,提升利用資料探勘工具解決商業問題的效率。 / Due to the information technology improvement and the growth of internet, companies are able to collect and to store huge amount of data. Using data mining technology to aid the data processing, information retrieval and knowledge generation process has become one of the critical missions to enterprise, so how to use data mining tools properly is users’ concern. Since not every user completely understand the theory of data mining, choosing the best solution from the functions which data mining tools provides is not easy. If user is not satisfied with the outcome of mining, communication with IT employees to adjust the software costs lots of time. To solve this problem, a selection model of data mining algorithms is proposed. By analyzing the content of business application, user’s requirement will map to certain data mining category and algorithm. This method makes algorithm selection faster and reasonable to improve the efficiency of applying data mining tools to solve business problems.

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