國內公共圖書館近年來致力充實館內電子資源，提供豐富的資料庫資源給予大眾閱讀分享與選擇。北市圖擁有豐富的中文繪本資料庫，但林老師說故事團隊鮮有使用電子繪本進行說故事活動。因此，本研究為探討電子繪本融入林老師說故事活動的可行性與實施方式，採用行動研究方法，進行二階段十場次的行動研究，兒童參與活動共有89人次，從行動研究的實施來評估電子繪本說故事活動是否提升兒童閱讀興趣、改善紙本說故事的限制，並提出活動實施程序，以利活動設計與實施。 為能讓行動方案的實施更符合說故事活動需求，本研究提出「電子繪本選擇的原則」，協助說故事人進行繪本的選擇，並發展「電子繪本說故事行動方案」從活動目的、活動資源取用、活動作業程序、活動方式與獎勵、活動實施注意事項等要點來說明行動方案，提供給林老師執行活動的參考，並邀請林老師實施活動，藉由訪談方式了解林老師對於活動實施的看法與建議。 研究結果歸納：(1)行動方案可以幫助林老師實施活動以及選擇電子繪本；(2)電子繪本的特性可以改善紙本說故事的限制；(3)兒童參加電子繪本說故事活動興趣提升；(4)非線性閱讀的選擇自由之特性適合中年級以上兒童；(5)電子繪本適合應用在林老師說故事活動並值得推廣；(6)電子繪本的優勢使得說故事活動更具豐富性。 最後，本研究提出研究建議，供相關單位參考：(1)增購中文繪本資料庫；(2)辦理電子繪本利用教育研習，招募林老師加入；(3)開放權限，協助林老師取用電子資源；(4)解決線上閱讀數位版權數問題；(5)增購電子白板設備以促進林老師說故事效益；(6)辦理電子繪本的說故事活動觀摩會；(7)善用資料庫介面特性以進行活動設計；(8)要了解電子繪本內容才能進行活動設計。 / Rapid developments in digital information technology and Internet communication have changed the ways to retrieve information, and increased the demand for information. For modern Digital Natives, the establishment of reading promotion for children in a library should adopt diverse methods to promote reading. Aside from printed books, public libraries in our nation have recently been devoted to enriching their electronic recourses to provide diverse reading databases for the public to choose from. In Taipei Public Library, there are rich databases of Chinese picture books; however, these books are rarely used by the storytelling team, Teacher Lin. The present study therefore aimed at exploring the feasibility and execution of the adoption of electronic picture books in Teacher Lin’s storytelling. The study adopted the action research to investigate whether electronic picture books storytelling would arouse children’s interests in reading and improve the limitations in printed books storytelling, and to offer advice for designs and procedures of electronic picture books storytelling. The present study provides criteria for selections of electronic picture books, and guidelines for electronic picture books storytelling, including objectives, available recourses, procedures, and ways of rewards of storytelling activities. Teacher Lin thus may follow these criteria and guidelines when carrying out storytelling activities. Feedback from Teacher Lin then was collected via interviews. The results of the study were addressed as follows. First, the action research was helpful in Teacher Lin’s storytelling and selections of electronic picture books. Second, features of electronic picture books could improve the limitations in printed books storytelling. Third, children’s motivation was enhanced in electronic picture books storytelling. Fourth, nonlinear reading was more suitable for children of intermediate grades. Fifth, it was worthwhile to promote electronic picture books storytelling in Teacher Lin’s storytelling activities. Sixth, in terms of storytelling, electronic picture books were more beneficial than hardcopy books. Lastly, the following were some suggestions. First, it is essential to purchase more databases of Chinese picture books. Second, workshops about the adoption of electronic picture books may be held, and members in Teacher Lin are recruited. Third, members in Teacher Lin should be allowed to access to these databases. Fourth, issues on intellectual property rights of online reading need to be solved. Fifth, purchases of electronic white boards can promote effectiveness of Teacher Lin’s storytelling. Sixth, demonstrations of electronic picture books storytelling need to be held. Seventh, features of interface of databases need to be well used to design activities. Eighth, understanding of content of electronic picture books is essential for activity design.

處於服務大量興起的時代，創新服務成為企業關注的熱門議題且如雨後春筍般發展。然而，一個新服務的成功並不在於它的獨特性，而是取決於它的使用率與普及化。當中，觀察到有趣的現象，人們對於新服務的使用行為取決於自身的認知與社會影響力相互作用而產生；社會影響力在個人行為表現上扮演關鍵的因素，引導個人了解認知差距並提供建議改善認知以促進個人產生使用意圖。在本研究中，整合行為改變模型(TTM)、傳播理論、框架效應而發展出一套理論架構，並應用視覺化方式呈現資訊提供個人快速理解重點，重塑個人對於新服務的認知，且引起他們願意使用新服務的想法。基於認知重塑的目標，本研究貢獻為設計一套能輔助個人進行行為意向改變與加速新服務使用率的系統。 / In the service growing era, service innovation becomes a popular topic on the businesses who want to develop innovative services for people. However, the success factor is not on how special a service is; but rather, depends on how much utility and popularity of the service. This study has observed the interesting phenomenon that people's behavior performance depends on their cognition and the social influence playing an important role on affecting the intention. In order to resolve this condition, this study connects the transtheoretical model (TTM) of behavior change, communication theories, and frame effect model to develop a framework and apply visualization to provide people with the integral information that can reframe their cognition to enhance their intention to accept the new service. Based on the cognition reframing, this study develops an artifact the can assist people to exercise the cognition adjustment that can reinforce the behavior intention change and facilitate the usage of new service.

在全球化價值鏈垂直分工的趨勢下，台灣企業大多扮演的是代工角色，但在低價競爭的模式下，代工產業必須考慮下一階段轉型策略思考，而品牌經營的轉型是目前許多代工廠商期待的策略方向。本研究以居家照護醫療器材領導廠商的立場，由品牌推廣的角度思考以策略聯盟合作進入新市場/新產品，並針對以下問題進行研究： 　1.　在自有品牌經營型態的架構下，進入市場的策略計畫為何？ 　2.　為達到策略計畫的目標，如何選擇當地的合作對象與合作模式？ 　3.　如何評估合作模式之成效？ 　　首先藉由外部產業分析、內部資源能力評估，確認這個新市場是否能夠符合企業成長的需求，規劃新產品進入新市場的產品定位及行銷策略。再以SWOT分析進行整合，找出環境之主要威脅且企業資源不足之處，以策略聯盟合作方式予以彌補。針對合作對象的選擇，主要考量本身對於夥伴的條件需求、對方與本身合作的動機、與此策略聯盟合作是否能夠符合雙方需求而定。並擬定策略聯盟合作的目標，以雙贏的4P行銷策略，相互提供知識基礎的資源，作為主要合作模式。最後以量化指標檢視是否達成原訂目標。 　　本研究藉由理論於實務上的應用，希望能發揮具策略性思考的價值，並且提出一具體可行的合作模式，協助廠商進入新市場並推廣與建立品牌。

本研究以台灣北區的社區大學、國立空中大學、大學推廣教育三類學習者為研究對象，旨在探討三者於學術性課程上的「心流經驗」與「主動學習」是否有所差異，若有差異則可能的影響因素又為何？並分析心流經驗與主動學習兩變項間的關係。 本研究的樣本總數為729人，採用立意取樣，研究工具係參考前人改編之心流經驗與主動學習問卷一份，問卷中一併蒐集了關於三類學習者在機構中的學習經驗（包含：學習歷程的頻率、學習歷程的品質等），以期能夠在探討差異的同時，找出影響的可能原因。 資料分析方法採用了結構方程模型（SEM）以作為問卷之驗證性因素分析的方法，在確認了信效度後，以t考驗、單因子變異數分析、單因子多變量分析、共變數分析、積差相關、典型相關等統計方法輔助，以回答上述問題。主要結果發現： 一、「師生討論」、「同儕討論」、「做中學」、「田野調查」與「指導同儕」等學習歷程的頻率與心流經驗、主動學習皆有顯著正相關。 二、「互動品質」、「課程公共化」、「經驗學習」等學習歷程品質與心流和主動學習有顯著相關。 三、不同的「學習動機」會造成心流與主動學習的差異，當中以「取得學位」為動機的學習者之心流與主動學習較其他就讀動機者為弱。 四、三類機構在心流經驗與主動學習的差異依序是：社區大學 > 空中大學 >推廣教育。 五、主動學習中的「內在動機與熱情」是目前研究者發現三機構在心流經驗中差異的因素之一。 六、心流經驗中的「自發自足經驗」是目前研究者發現三機構在主動學習上有差異的因素之一。 七、心流經驗與主動學習兩者具有高度正相關。 / The purpose of this study is to compare community university, national open university and university extension education in northern Taiwan, which each refers to flow experience and active learning. This study is also attempted to investigate the possible factors among these organizations which may cause the differences. Another issue in this study is concerned with the relationship between flow experience and active learning. The data was collected from 729 adult learners by judgmental sampling, and the questionnaire was based upon a revised questionnaire concerning their flow experience, active learning, and learning experience (including the frequency of learning process and quality of learning process) in academic courses. The results of this study are as followings: 1. Flow experience and active learning were positive correlation with the frequency of learning process, which includs “teachers and students discussion ”, “peer-discussion”, “learning by doing”, “field work” and “peer-tutoring”. 2. Flow experience and active learning were positive correlation with the quality of learning process, which includs “quality of interaction”, “curriculum publication”, and “experiential learning”. 3. The different learning motivation affect the flow experience and active learning among learners in these three organizations, especially the learners who chose “learning for the academic degree” were averaged lower than others. 4. Comparing with three organizations about the flow experience and active learning performance: community university is better than national open university and university extension education. Moreover, the national open university is better than university extension education. 5. The“intrinsic motivation and passion” is one of the factors which affect flow experience. 6. The “autotelic experience” is one of the factors which affect active learning. 7. The flow experience is positive correlation with active learning.

近年來，推廣終身學習與培養資訊素養日益受到重視，國內外政府均將推廣閱讀視為重要的課題。由於文化建設成果，台灣各鄉鎮普設圖書館，由於鄉鎮圖書館直接接觸鄉鎮居民，成為推廣閱讀活動第一線角色。 本論文旨在探討台灣地區鄉鎮圖書館推動閱讀活動之現況。首先就閱讀與閱讀活動之意涵、各國的閱讀活動與政策、圖書館推動閱讀的任務與功能、公共圖書館推廣閱讀活動之類型與策劃、台灣地區鄉鎮圖書館閱讀推廣之相關文獻進行研討，並簡要回顧台灣地區鄉鎮圖書館的設置起源與歷年來閱讀推廣活動的概況。 採用深度訪談法，以立意抽樣之方式選擇訪談對象，共計有台北縣深坑鄉立圖書館、南投縣埔里鎮立圖書館、台南縣歸仁鄉立圖書館、屏東縣長治鄉立圖書館等四所圖書館，藉由訪問承辦閱讀活動之鄉鎮圖書館員、閱讀活動中的帶領人、以及參與閱讀活動的讀者等，匯集多方的想法與建議，從圖書館所辦理閱讀活動的類型、內外資源的運用、所遭遇到的困難與問題、民眾參與的程度等面向，分析台灣地區鄉鎮圖書館閱讀推廣活動辦理概況，並探討其成功模式。 根據文獻與訪談結果，建議政府及圖書館上級主管機關應：1.訂定閱讀相關法案與政策；2.輔導鄉鎮圖書館推廣閱讀；3.利用全球性的閱讀節日加強宣導；4.加強應用網路資源推廣閱讀；5.鄉長應慎選熱心館長；6.加強閱讀培訓課程；7.出版閱讀推廣之策劃等相關出版品；8.辦理閱讀推廣有成的圖書館觀摩與交流活動，建議鄉鎮圖書館應：1.積極地舉辦閱讀推廣活動；2.結合教育單位與民間團體，善用社會資源共同推展閱讀；3.倡導愉悅的閱讀；4.利用獎勵推廣兒童閱讀；5.行銷館藏與推薦好書；6.加強購買新書以即時供應閱讀需求。 / In recent years, the promotion of lifelong learning and the training of information literacy have been bestowed a gradual increase in attention. Both local and international governments regard reading promotion as an important subject. Due to Taiwan’s elaborate cultural infrastructure, widespread rural libraries establish direct contacts with nearby residents, playing a major role in promoting reading activities. This thesis aims at exploring the situations of rural libraries’ reading promotion activities in Taiwan. This research discusses the following issues: the definitions of reading and reading activities, the different reading activity policies of various countries, the mission and function of public libraries in promoting reading activities along with the types of promotions and their planning, a discussion of relevant documents regarding the promotion of reading by rural libraries, and a brief review of the establishment of rural libraries and their general situations in reading promotion. The methods of this study are literature analysis and in-depth interview. Chosen through purposive sampling, interviewees include the Shenkeng Township Library of Taipei County, the Puli Township Library of Nantou County, the Gueiren Township Library of Tainan County, and the Changjr Township Library of Pingdong County. By interviewing the rural libraries that hold reading activities, their activity leaders, and activity participants, this thesis gathers different ideas and suggestions. Through rural libraries’ reading activity types, their application of internal and external resources, the difficulties and problems they confronted, and the participation level of local residents, this thesis analyzes the situation of the promotion of reading activities in Taiwan’s rural libraries’ and investigates their successful models. According to research results, this study suggests that the government and the authorities at the ministry of library: (1) institute relevant reading bills and policies; (2) guide and assist rural libraries in reading promotion; (3) utilize the international reading festival to establish recognition; (4) use the internet and the information & communications technology to promote; (5) select enthusiastic library directors by the head of the local government; (6)strengthen the training courses of reading promotions; (7)publish relevant publications on reading planning; (8) inspect and learn from outstanding libraries. This study suggests that rural libraries: (1)actively hold reading activities; (2)combine educational organization and community resources to promote reading conjointly; (3) advocate pleasure reading; (4)utilize rewards to promote children’s reading; (5) market library collections and recommend good books; (6) enhance new book purchases in order to immediately supply the demand of reading.

台灣憑藉著中小企業的韌性與毅力，在島國經濟資源有限的劣勢下，仍能躍上世界第十三大貿易國。展望二十一世紀－知識經濟的時代，未來的競爭力，已經無法光靠努力工作、苦幹實幹，就可以在激烈的戰場上贏得勝利，需要更多的智慧，妥善運用有限的資源，才能創造最佳的效益。 於是知識管理成為一門必修的學問，面對林林總總的知識管理工具，卻常令人迷惑，若只是一味地累積資訊、導入各項系統技術、或是漫無目的地聘用人力、教育訓練，並不會為組織帶來競爭力，反易加速組織的敗亡。正確的知識管理應配合組織策略，有效協助管理者：累積高度的智商、妥善管理無形資產、並在技術、流程、與服務上創新，才能為組織建立獨特的競爭優勢。 本研究動機在於瞭解知識密集的組織，如何進行知識管理，以外貿協會做為研究個案，分析其商情資訊服務及展覽會議服務，發現並推演出「垂直型」及「水平型」兩種知識服務模式，其各有不同的策略形態及核心知識管理議題。 商情資訊服務屬於「垂直型」知識服務模式，其價值在於：將原始資料轉換為決策攸關之知識，知識管理的核心議題側重「資料－資訊－知識」的加值轉換流程；而展覽會議服務係屬「水平型」知識服務模式，價值則在於：整合多元服務，提供完整套裝服務，知識管理的核心議題側重整合多元專業服務的能力之建立、累積與傳承。 同時，本研究根據垂直型經過「外顯→內隱→外顯」，水平型則經過「內隱→外顯→內隱」，不同的知識轉換過程，探討二者在知識的產生、取得、創新、蓄積、流通、載體上不同的特性，並對知識管理實質作法提出建議。主要結論如下： (一)在知識的產出方面：兩種模式的知識產出不同，垂直型係針對不同客戶及需求，提供決策攸關資訊，水平型則是標準化的程序性知識，用以強化作業流程的管理，提高服務品質。 (二)在知識的取得方面：兩模式原始知識特性不同，垂直型是大量、多元、外顯的資訊，水平型則是內隱的程序性知識與協調整合能力，因而以不同的方式取得。 (三)在知識創新方面：垂直型知識服務模式中，知識整理分析的工作愈密集、人員的橫向連結愈高、客製化程度愈高，知識的創新程度愈高。而水平型知識服務模式中，對內隱知識書面化的要求愈高、實際演練與運用書面知識愈密集，知識的創新程度愈高。 (四)在知識的載體方面：由於經過不同的知識轉換程序，兩模式在各階段有不同的主要知識載體；垂直型知識服務模式的知識載體，經過「書面」、「人」、「書面」的轉換過程。水平型知識服務模式的知識載體，則是經過「人」、「書面」、「人」的轉換過程。 (五)在知識管理能力的養成方面：垂直型知識服務模式在「內化」階段重視資訊分析能力、基礎知識與互補知識的培養、以專業課程為主要訓練方式：在「外化」階段重視從與顧客的互動中，明瞭顧客的需求的能力，及提供客製化知識的知識闡釋能力。水平型知識服務模式，在「外化」階段需要組織獎懲制度的配合，鼓勵將人員的經驗寫成書面化的報告，需人員具備基本的寫作能力；在「內化」階段重視吸收文字內化成為知識的能力、自觀摩中模仿學習的能力、以及從實踐中領悟的能力。 (六)在知識的蓄積方面：知識必需蓄積在組織內，在垂直型知識服務模式中，組織內關連性資料庫的架構愈完整、資料愈常更新、人員橫向連繫愈密切，愈有助於知識的蓄積。在水平型的知識服務模式中，則完全不同，其師徒制度及實習制度愈完整，愈有助於知識的蓄積。 (七)在資訊科技的角色方面：資訊科技在知識管理扮演的角色概分為「作為知識的載體」及「協助知識的轉換」；在垂直型知識服務模式中，對資訊科技的依賴較高，資訊科技是主要的知識載體之一，亦對知識轉換的過程有重大的助益。在水平型知識服務模式中，對資訊科技依賴較低。 本研究根據「策略重點→核心知識議題→知識轉換流程→知識管理作法」的推論邏輯，提出兩種知識服務模式及其與策略管理的關係。應用於實務上，也唯有釐清組織的策略定位、對顧客提供的價值，才能找到知識管理的重點所在。並進一步依據知識管理的重點，辨別資源分配的優先順序、人力資源的選、訓、用方向、資訊設備的投資、以及重要的管理細部議題。