本研究旨在採用顧客基礎的品牌權益量表，由消費者角度衡量不同品牌的品牌權益，探討不同生活型態與購買涉入程度，是否造成消費者對不同品牌間產生不同的品牌權益，以及人口統計變項是否對消費整衡量品牌權益造成影響。 本研究採用便利樣本，共計完成有效問卷482份，實證產品為電子字典三大品牌無敵、快譯通及哈電族，研究結果發現： 1.電子字典消費行為 　電子字典普及率高達74.5％，同時擁有兩台以上的比率也有25.9％。目前台灣電子字典市場由無敵、快譯通、哈電族三分天下，從品牌知名度、佔有率、使用滿意度到未來考慮購買品牌，均是無敵第一，快譯通次之，哈電族第三。消費者最常在「全國電子」之類的電子專賣連鎖店購買電子字典，最在意的仍是電子字典的核心功能，如「字彙多」、「有發音」和「操作簡單」。對電子字典的主要訊息來源，「電視」、「報紙」、「雜誌」分居前三名，而隨著網路普及、上網人口增加，「網路」也取代「廣播」成為主要訊息來源。 2.生活型態對品牌權益之影響 　本研究利用主成分因素分析和集群分析，將受訪者生活型態分成「社交活躍族」、「規律保守族」和「流行自我族」三群，再對這三群人的整體品牌權益和品牌權益各構面衡量分數進行變異數分析。結果發現不同生活型態的消費者，無論對整體品牌權益衡量或品牌權益各構面衡量皆有顯著不同。 3.購買涉入對品牌權益之影響 　本研究將消費者分成高購買涉入和低購買涉入兩組，再對這二組人的整體品牌權益和品牌權益各構面衡量分數進行T檢定。結果發現，除快譯通在「認知價值」項檢定結果不顯著外，其餘之P值皆達顯著水準。且購買涉入程度高者品牌權益衡量分數較高。

由於經濟全球化下的國際市場競爭，許多如批發、零售、餐飲等服務業出現大型化、連鎖體系化的現象，其結果似乎是使得經營傳統商家與店面的自營作業者受到越來越多的競爭壓力，其中自營作業發展情況甚少受到政府的重視。 整體而言，自營作業者自主權雖高，卻面臨更大市場環境的生存壓力，獨立工作的自營作業者沒有掌控市場的力量，常常得受到市場力量的支配，處於長期的事業危機感及風險，經常在勞動法令的保障範圍之外，經濟安全程度明顯較低。 本研究發現結論如下： 1、便當販售自營作業者市場競爭壓力大，工時雖長但彈性程度高，並充分運用無酬家屬工作者勞動力以為因應，不認為自我勞動條件不佳，相關職災保障觀念缺乏。 2、自營作業者普遍透過職業工會加保勞健保，以獲得基本社會保險和退休後的老年生活保障，但缺乏職業技能訓練、就業安全等永續經營認知。 3、本業職業工會缺乏凝聚自營作業者集體勞動意識的能力，也未能提供多元化服務及保障的功能。 本研究提出以下建議： 1、政府應立法或修訂相關法規預防自營作業者工時彈性下造成的過勞。 2、檢討及研議自營作業者得以自行加入勞工保險，放寬領取老年給付後加入職災保險的規定，以及提供就業保險的保障。 3、政府可輔導強化職業工會的職業與就業安全教育功能，除可藉此培育自營作業者之市場競爭能力，長期而言亦可促使其達到團結自營作業者，有利因應市場競爭的積極目的。

本論文以社群網站品牌權益為研究主題，社群網站最大的特色在於使用者扮演「生產性消費者」的角色，且社群網站事業經營者面對的是網站、使用者和廣告主的三邊交換關係。本研究的目的有三：第一、提出社群網站品牌權益的觀念架構；第二、發展一套社群網站品牌權益量表；第三、提出社群網站使用者基礎品牌權益的影響前因，實證分析影響社群網站品牌權益的前置因素，做為社群網站事業經營者擬定品牌策略及建立品牌權益的依據。 Study 1採取文獻探討和田野調查方式蒐集資料，包括6家社群網站共計8位經營者、3場社群網站使用者焦點座談共計15個受訪者，以及2位品牌專家。歸納質性訪談結果，本研究認為社群網站的品牌權益以使用者為基礎所建立 (User-Based Brand Equity, UBBE)，包括以下3個要素：第一、使用者投入資源；第二、使用者形成的人際網絡；以及第三、使用者形成的社群影響力，特別是對購買決策與消費行為的影響。 Study 2發展社群網站使用者基礎品牌權益的量表題項，並進行2次量表施測，分別回收283份和319份樣本數，經由信度與效度驗證，社群網站使用者基礎品牌權益量表分為投入的時間、投入的資訊/知識、人際網絡廣度、人際網絡聯繫強度，以及社群影響力等5個構面，分別有3個題項，總共15個題項。 Study 3探索影響社群網站使用者基礎品牌權益的前置變數，依據使用者在社群網站面對的交換關係，提出網站品質、關係品質和移轉成本為影響使用者基礎品牌權益的重要前因，而網站品質和關係品質透過移轉成本的部分中介機制達成影響效果，針對社群網站使用者共回收500份樣本數，實證結果發現，上述前置因素與中介機制皆獲得支持。 過去行銷領域文獻中，學者以買賣雙方的直接交換關係出發，分別提出以企業為觀點或以消費者為基礎的品牌權益；本研究提出社群網站使用者基礎品牌權益，補充過去品牌權益文獻較少觸及的複雜交換關係。過去資訊管理領域文獻中，學者以網站系統本身及系統管理者觀點出發，重視網站系統的設計與運作；本研究則以使用者為基礎，社群網站事業成功的關鍵除了系統平台的完善程度之外，使用者在社群網站系統平台上的貢獻度、互動性和影響力，才是影響社群網站成功與否的重要因素。

近年政府積極推動都市更新政策，藉以改善都市中老舊地區的窳陋環境，以及復甦都市再生機能。都市更新方法有協議合建、權利變換與自地自建等方式，其中大多數申請案件選擇以權利變換方式作為都市更新實施方式，主要原因係實施權利變換可獲得容積獎勵及稅賦減免等優惠。特別是權利變換制度主要在處理參與權利人的負擔與分配，其中引進不動產估價師評價機制以維持該制度公平、合理與客觀。 但隨著房地產市場景氣變動及都市更新個案之開發類型愈趨複雜，檢視實務上於都市更新權利變換間，各權利變換關係人常有對於評估價值認定上之爭議與衝突，特別在實施者與土地權利人間權益的分配問題，顯示現行制度對於權利變換估價的規範確有不足之處。本研究將針對權利變換估價的爭議與權益分配問題分為兩部份來探討，其一為實施者與地主之間分配分析；其二為地主與地主之間分配分析。透過對權利變換實際案例的分析以釐清權益分配上的課題與缺失。 研究結果顯示：(1)協議合建與權利變換對分配之差異、權利變換與事後清算機制之分析、更新後分配比合理性判斷、一般不動產估價與權利變換估價之差異以及更新前後估價方法影響權益分配等相關議題皆存在權利變換估價問題與權益分配之相互影響。(2)而透過模擬比較協議合建與權利變換後結果所示，以協議合建方式實施都市更新對土地所有權人較有利，而以權利變換方式實施都市更新則對實施者較有利。(3) 權利變換估價因需考慮參與更新權利人相對公平關係，而一般不動產估價只需針對評估特定標的物之絕對值；而不管權利變換估價或一般不動產估價均預估未來，造成土地所有權人對估價結果認定產生差異，特別是一樓權利價值問題最大。 基於本研究結果，本文提出相關建議為(1) 為避免實施者影響估價師的作業，建議權利變換委託估價制度應改由估價師公會、土地所有權人與實施者各自委託一家估價師進行權利變換估價，藉以消除領先估價與配合估價的情形。(2) 建立非營利專業組織(NPO)參與調整都市更新機制是有其必要性，透過建立協商之法定程序中，以及估價師角色進場，以提供合理諮商建議資料。(3) 建立房地產買賣成交案例之登錄及提供查詢制度供估價師合法收集採用。

本研究之目的有四： （一）整理目前我國國會助理工作之特性： 藉由研究來了解國會助理工作之內容及特性為何，進而歸納出國會助理所需之勞動條件。 （二）了解目前我國國會助理勞動之條件： 由於國內多數國會助理研究並未對國會助理各項勞動條件明確予以討論，本研究試圖收集國會助理各項勞動條件，藉以了解國會助理真實的勞動環境情況。 （三）歸納目前我國國會助理勞動之權益： 藉由收集到的資料，分析及討論目前國會助理各項勞動條件之情況，並適時了解國會助理於勞動環境中所面臨之問題。 （四）明白目前我國國會助理勞動權益與條件之間的落差： 在了解國會助理的各項勞動條件後，分析與討論其與現行法令之落差，並提出改善之建議，藉以提升國會助理之勞動條件。 關鍵字:國會助理、勞動權益

過去若於銀行保險通路中發生銷售爭議，因其特殊通路地位，從法律角度審視後，卻找不到法源依據使銀行為其職員銷售保險行為負相關責任。消費者權益在其直觀認知下欲向當初商品販售者—銀行，請求負擔法律責任時，可能碰壁而求償無果，故基於保護消費者權益之理念，促使保險法第163條之修法。本文擬就修法過後，對於消費者權益之提升是否真的有所影響，而分析此次立法成效，進而討論修法後，銀行得以兼業之型態經營保險經紀人、代理人業務，此一兼業型態之性質為何，藉此釐清主管機關監理權限以及範圍。 本研究以過去文獻研究提供消費者依不同法源依據向銀行進行求償作為基礎，討論在保險法修法前後之條文運作下，就消費者權益而言，確實能有效提升，使銀行肩負起保險商品銷售責任，與修法之立法目的吻合。惟就考量兼業之性質以及保險經紀人、代理人市場經營型態等因素，透過比較分析相關法令規範，本研究認為現行立法架構應有調整空間並提出修法建議。

性工作者的勞動權益是一個細緻化的工程，除罪化、合法化的難處、法制政策的價值辯證尚待確立，同時須遷就社會、政治及經濟的現實。 在性工作者的認知中，無論是以商品的方式看待交易行為或認其性交易是處境中求生存的選擇，其實與大眾對於職業選擇並無差異。需要被正視的是性工作者的性服務中，其勞動條件包括：待遇、福利、風險、休假、自主權、工作環境、工會組織、資本形式與股份制度、服務規範的缺乏、服務程序的監督等。再進一步地檢視社會價值觀對性工作者的污名化及社會文化，用歧視性工作的手段進行社會控制。 本研究旨在從性工作者的主體觀點訪談中，期望真實反應性工作者的工作處遇及態樣，對於訪談發現進行分析，輔以他國制度比對相較，藉以了解現我國現行實務上不完備的缺口與參照適用的可能。最後於結論部分，針對性工作者身處惡劣勞動環境、面對的勞動情緒與失去的勞動尊嚴提出看法，並對於相關規定政策及性工作者的自主勞動、社會福利提出建議作為未來相關議題研究者之參考。 / When it comes to labor rights of workers who provide direct sexual services, it is the meticulous and painstaking process. Due to difficulties of decriminalization of sex work and of legalizing as well as the value of legal policies is yet to be set up, we often take social-political and economic environments for the practical consideration. As those worker’s understanding, the services they serve are familiar with others, that is, they work like others do as they serve whom need it. However, they do not get the same rights and protection as others, such as labor welfares, labor insurances, labor protection, and rights to union, Furthermore, they are living under the control of stigmatization and discrimination. The main focus of the study is to explore and reveal commercial sex workers' working conditions and status through the interviews . According to the analysis and induction of the data from the interviews, we have compared the differences of sex work policies between Taiwan and other countries so as to find the gap between current practices and applicable policies. In conclusion, we suggest those sex workers who work in bad working condition and suffer misunderstanding, stigmatization and discrimination, the better way to get the decent work. Also we offer some suggestions for the further related study in the future.

面臨現今資訊爆炸的年代，經常可以看到廠商透過報章雜誌、電視廣告、網路媒體與粉絲團發送廣告訊息，過去理論與研究發現，專注在品牌權益的公司能夠因為打造了一個強勢的品牌，帶給企業更多的附加價值，亦能夠確保消費者在消費相同產品時較穩定可靠的特色、利益及品質。 本研究以質化研究方法為主，透過深度訪談的方式與次級資料之應用蒐集個案公司相關資訊，並採用Keller(1993)提出的顧客為本品牌權益模型(CBBE)之打造強勢品牌四個步驟為主，以行銷方案執行分析為輔，進行品牌權益打造之分析，最後歸納出結論並給予建議。 研究發現個案公司在品牌覺察的廣度有待加強，在社群的經營上面也乏善可陳，這樣會使得消費者在現今網際網路的時代，因為網路上眾多的資訊，減少了消費者接觸產品資訊與廣告，使品牌共鳴的效果無法有效達成。 而本研究提供以下四點建議給予個案公司做為參考，以提高品牌共鳴： 1. 建構更高的品牌辨識：加強品牌覺察廣度，投入資源教育消費者，與教育機構合作以產生更高的共創價值。 2. 經營品牌社群：投入資源加強社群網站經營，讓粉絲能夠有互動的空間。 3. 共同品牌槓桿借用輔助聯想：與形象良好的品牌聯名推出新款油漆。 4. 贊助體育賽事、活動或是團隊：台灣體育活動風行，可以在體育賽事、團隊給予贊助，提高品牌知名度與建立良好形象。 / We are experiencing an explosive growth of information nowadays. Consumers are overwhelmed by a vast array of information and are more likely to switch away the brands they used. Theories and past studies have found out that companies focusing on brand equity building can bring more added values to both company and consumers. This research tries to use the CBBE (Customer Based Brand Equity) model by Keller (1993) and marketing strategy performance analysis to analyze the brand equity of Dulux Taiwan. The research was conducted by qualitative methods, in-depth interview and secondary data analysis. In the end, the research concluded practical advice to Dulux for reference. According to the result, Breadth of Dulux brand awareness and operation of social media needs to be strengthened. Excessive amount of information on the Internet leads to low-contact between product information and advertising with consumers. As a result, the brand resonance effects cannot be effectively reached. The following are four suggestions concluded by this research as reference to Dulux: 1. To Construct higher brand recognition: Strengthen breadth of Dulux brand awareness by investing resources to educate consumers and may consider co-creating with education institutions. 2. To manage on-line brand community: Enhance the interaction with consumers by increasing investment to operate the social media. 3. To leverage secondary brand associations—Co-branding: launch new products with high reputation companies. 4. To sponsor sports events, activities or team: Because of the enthusiasm for sports activities in Taiwan, sponsorship is a good way to increase brand awareness and establish a good image.

品牌權益的相關研究與實務已經做了許多年，但對於一個包涵面更廣的管理概念－「顧客權益」的相關研究，則是一塊比較新穎的研究領域。「顧客權益」的觀念能幫助企業更加了解、管理和維持舊有的顧客，並積極爭取新顧客，而且又將顧客視為一項重要資產，以審慎的觀念與態度加以管理。 根據Rust, Zeithaml和Lemon（2001）提出的顧客權益架構，即價值權益、品牌權益、關係權益三個構面所形成之構念，本研究將其與傳/直銷商五大類活動相結合，即核心表現、對會員貢獻之肯定、會員間相互依賴之加強、傳播組織知識及招攬外部會員之需求，使顧客權益的模式應用到傳/直銷業者舉辦的活動上，藉以了解在傳/直銷業中，顧客權益是如何藉由互動活動來影響組織的顧客經營績效，即顧客取得、連帶銷售及顧客維持。 本研究採便利抽樣法，選取美樂家、安麗、玫琳凱及如新等四家傳/直銷公司之會員為研究對象，共回收有效問卷306份進行LISREL統計分析，得到以下結果﹕ 一、核心表現對社群建立及知識建立的影響效果有顯著差異﹔對會員貢獻之肯定對特別的辨識及對待和認同感的影響效果有顯著差異﹔會員間相互依賴之加強對社群建立的影響效果有顯著差異﹔傳播組織知識對認同感、社群建立和知識建立的影響效果有顯著差異﹔招攬外部會員之需求對品牌知曉度及忠誠度回饋的影響效果有顯著差異。 二、價值權益中的認知價格對顧客取得、品質對顧客維持的影響效果各有顯著差異﹔品牌權益中的對品牌的態度對顧客取得、企業倫理對顧客維持的影響效果有顯著差異﹔關係權益中的忠誠度回饋和社群建立對顧客取得的影響效果皆有顯著差異﹔知識建立對連帶銷售的影響效果有顯著差異﹔社群建立和知識建立對顧客維持的影響效果亦有顯著差異。 三、核心表現會透過影響社群建立，再從社群建立影響顧客取得及顧客維持，亦可透過對知識建立的影響，再從知識建立影響連帶銷售及顧客維持﹔會員間相互依賴之加強會透過影響社群建立，再從社群建立影響顧客取得及顧客維持﹔傳播組織知識可透過知識建立來影響連帶銷售的提升及顧客維持，亦可透過社群建立來影響顧客之取得及顧客之維持﹔招攬外部會員之需求可透過忠誠度回饋進而影響顧客取得。 / Although many researchers have done lots of researches and practices about brand equity for many years, there is a new and scarce researching area called customer equity, which contains wider managing concept more than brand equity. The concept of customer equity could help the company to know, mange, and retain their customers more and to acquire the new customers aggressively as well. Moreover, it helps company to view customers as an important asset and to manage them in a cautious way and attitude. According to the structure of customer equity proposed by Rust, Zeithaml and Lemon in 2001, which is the concept including value equity, brand equity, and retention equity, this study combines it with five major activities between the multi-level marketing operators and companies, which are, core service performance, recognition for contributions, member interdependence enhancement, dissemination of organizational knowledge, and external membership requirements, to know that how does it work to influence the customer acquisition, add-on selling, and customer retention by which kind of activities. This study takes four companies’ members as researching subjects. With collecting 306 valid samples, this study uses LISREL as a tool to analyze the data. The results are as follows: 1. Core service performance has significant influence both on community -building program and knowledge-building program. Recognition for contribution has significant influence both on special recognition and treatment and affinity program. Member interdependence enhancement has significant influence on community-building program. Dissemination of organizational knowledge has significant influence each on affinity program, community-building program, and knowledge-building program. External membership requirement has significant influence both on brand awareness and loyalty program. 2. Price has significant influence on customer acquisition and quality has significant influence on customer retention as well. Attitude toward the brand has significant influence on customer acquisition and corporate ethics has significant influence on customer retention as well. Both loyalty program and community-building program has significant influence on customer acquisition. Knowledge-building program has significant influence on add-on selling. Both community-building program and knowledge-building program has significant influence on customer retention. 3. Core service performance will influence customer acquisition, add-on selling, and customer retention indirectly by community-building program and knowledge-building program. Member interdependence enhancement will influence customer acquisition and retention indirectly by community-building program. Dissemination of organizational knowledge will influence customer acquisition, add-on selling, and customer retention indirectly by community-building program and knowledge-building program. Finally, external membership requirement will influence customer acquisition indirectly by loyalty program.

自2001年以來，美國爆發安隆、世界通訊等一連串的弊案後，國際性投資機構法人不斷對財務會計報表是否能真實、允當的表達一家公司經營的面貌產生未有的質疑，其中包括國內實施多年的員工分紅配股制度，在此期間，國內主管機關、產業界及學術界針對此制度所衍伸的問題有相當多的討論與交換意見。 本研究觀察2004~2006年國內員工分紅配股現況；探討員工分紅配股屬盈餘分配情況下，在目前會計處理所衍伸的公司治理及會計原則適用問題；並參考馬秀如教授於會計研究月刊所舉的例子，加以延伸，加入更多參數及假設條件，探討員工分紅配股依面額或依市價計算、股價高或股價低、盈餘是否全數轉增資、除權後是否填權情況下，對股東權益產生何種不同程度的影響；再針對目前產業界，針對員工分紅費用化後，員工產生的實質所得減少，所回應的因應配套措施，探討其各項配套措施對員工權益、股東權益甚至產業界長久以往的影響。 經本研究觀察及探討，有以下發現，提供主管機關、投資人、企業及員工做為參考： 一、2006年員工分紅配股稀釋股東權益仍極嚴重，且2004年至2006年員工分紅配股稀釋股東權益情況並無往改善方向進行。 二、現行員工紅利屬盈餘分配的會計處理，無法真實反應公司盈餘、有違公司治理精神且無法與國際會計準則接軌。 三、在相關的簡化假設條件下，員工分紅配股對股東權益造成下列之影響： 1. 高股價、員工分紅配股依面額計算、盈餘全數轉增資情況下，填權與否不影響期末股權稀釋比率。 2. 低股價、員工分紅配股依面額計算、盈餘全數轉增資情況下，填權與否仍不影響期末股權稀釋比率。 3.員工分紅配股依面額計算、盈餘不全數轉增資情況下，不論股價高低、填權與否，均可使期末股權稀釋比率大幅降低。 4. 高股價、員工分紅配股依市價計算、盈餘全數轉增資、填權情況下，期末股權稀釋比率大幅降低。 5. 低股價、員工分紅配股依市價計算、盈餘全數轉增資、填權情況下，期末股權稀釋比率較高股價高。 四、現行員工紅利屬盈餘分配的會計處理下，大多數的公司選擇員工分紅配股的員工激勵制度。 五、員工分紅費用化後，使股東權益稀釋程度鎖住一固定比率、盈餘真實性提高、公司間可在同一基礎上相互比較、財務透明度提高並與國際接軌。 六、員工分紅費用化後，企業因應的員工激勵制度配套措施將呈現多樣化。 七、員工分紅費用化，對員工實質所得有相當大的影響；對股東為鎖住一固定比率的稀釋程度；對公司而言，可用的員工激勵措施資源減少；對產業，將形成好公司更好，壞公司更壞的循環。 / Following the outbreak of a series of scandals, such as Enron and WorldCom, in the U.S. as from 2001, international institutional investors have been suspicious about whether financial statements can truly and adequately represent a company’s operating status, including the employee stock bonus system that had been carried out domestically for many years. As a matter or fact, while applying the system, local competent authorities, industries and academic circles have had a lot of concerns about the resulting problems, which triggers plenty of discussions and opinion exchanges. By observing the domestic employee stock bonus distribution for 2004 through 2006, this study aimed to investigate the issues of corporate governance and accounting principle applicability derived from current accounting process under the circumstance where employee stock bonuses fall in retained earnings. Also, by referring to examples given by Professor Sheree S. Ma in Accounting Research Monthly, the study added more parameters and hypothetic assumptions to explore the degree of the influence of employee stock bonus calculation (according to the face value or market price), the stock price (high or low), earnings recapitalization and price recovery status subsequent to the ex-right date on shareholders’ equity, followed by investigating the influence of the countermeasures taken in the industry to cope with the reduction of employee’s real income caused by treating employee stock bonuses as expenses on shareholders’ equity, employees’ real income, and even the industry for a long run. The following findings of the study hope to serve as a reference for competent authorities, investors, enterprises and employees: 1. Given that the dilution status of shareholders’ equity from 2004 to 2006 had not improved, the distribution of employee stock bonuses in 2006 was still severely diluting shareholders’ equity. 2. The current accounting process of combing employee stock bonuses in retained earnings cannot truly reflect a company’s earnings, which is not only against the spirit of corporate governance, but has also deviated from international accounting standards. 3. Under simplified hypothetical assumptions, the employee stock bonus distribution has generated the following influences on shareholders’ equity: (1). Under circumstance where the stock price is high, employee stock bonuses are calculated according to the face value, and earnings are all recapitalized as increased capital, the status of price recovery subsequent to the ex-right date will not dilute the final equity ratio. (2.) Under circumstance where the stock price is low, employee stock bonuses are calculated according to the face value, and earnings are all recapitalized as increased capital, the status of price recovery subsequent to the ex-right date will not dilute the final equity ratio. (3). Under circumstance where employee stock bonuses are calculated according to the face value, and earnings are not all recapitalized as increased capital, final equity dilution ratio will be substantially reduced no matter how high or low of the stock price, or if the stock price can be recovered subsequent to the ex-right date. (4). Under circumstance where the stock price is high, employee bonuses are calculated according to the face value, earnings are partially recapitalized as increased capital, and the stock price is recovered subsequent to the ex-right date, final equity dilution ratio will be substantially reduced. (5). Under circumstance where the stock price is low, employee bonuses are calculated according to the face value, earnings are all recapitalized as increased capital, and the stock price is recovered subsequent to the ex-right date, final equity dilution ratio will be higher than that with high stock price. 4. Before 2008, the existing employee stock bonuses are processed as retained earnings distribution in accounting, a majority of companies choose employee stock ownership as an incentive to motivate their employees. 5. After employee stock bonuses are being treated as expenses, the dilution degree of shareholders’ equity is locked at a fixed ratio. As a result, the veracity of company earnings is higher, so different companies may compare with each other on a same basis, financial transparency can be strengthened, and in the end, these companies operating performance can link up with the world. 6. With employee stock bonuses being treated as expenses, the countermeasures taken by enterprises to motivate their employees show versatility. 7. By treating employee stock bonuses as expenses, employee’s real income will be considerably affected, the dilution degree of shareholders’ equity will be locked at a fixed rate, company’s available resources for motivating its employees will be reduced, and the whole industry will fall prey to the cycle that good companies get better while bad companies get worse.