近年來微機電系統之技術與產品發展迅速，所衍生之微型光譜儀技術與產品，具有架構簡單、元件數少、輕薄短小、性價比高等特點，可以解決傳統光譜分析儀器之應用困境，並可應用至諸多領域，受到各方重視。微機電產業與半導體產業相容的特性，被視為下階段成長動力；2003年光譜分析儀器產業發生兩件併購案，可見微小化光譜儀的技術與市場，備受光電與醫藥集團重視與期待。在此產業環境與時空背景下，微型光譜儀技術是否具有市場價值，其產品應用領域是否具有成長潛力，而其技術價值是否得以評估與衡量，是一個具有技術與市場意義的研究主題。 透過技術文獻與專利資料之搜尋，本研究追溯光譜分析儀器的技術沿革與演進、光柵設計與製程的改善，討論微型光譜儀之技術特點與發展趨勢；其次並蒐集主要應用領域產業之市場資訊，包含光電、環境、生醫、農業、色彩等產業，分析各主要應用市場規模與相關產業概況；最後根據技術生命週期與技術評價方法，以假設條件建立價值分析模型，並與產業研究報告及國際併購案例進行比較分析。 研究結果發現，微型光譜儀之技術趨勢包括光學架構力求簡化與扁平設計，先進的凹面繞射光柵採向量電磁波法演算與可量產之微機電製程，而訊號處理能力與偵測器特性將成為新技術競爭之關鍵；專利搜尋結果透露大型光譜儀廠商尚未積極切入，而掌握應用領域且具有關鍵製程能力者，將主導技術市場。 本研究也發現在微型光譜儀的應用市場中，生醫感測與環境檢測最具爆發潛力，十年內之市場規模分別可達到新台幣200億及100億元；農業食品與色彩管理之應用市場也具有相當吸引力，若能開發低價且方便使用之消費性檢測裝置，其市場規模皆可達到新台幣60億以上；而光電量測主要屬產業設備應用，屬於穩定成長市場，規模大約維持在10億以內。總和微型光譜儀之五大應用市場，其規模在2015年預估約為新台幣150億，並將於2020年成長一倍至新台幣300億元。 經由技術評價文獻、研究報告併購案例與分析結果，本研究認為微型光譜儀產業屬於成長期階段，適合採用淨現金流量折現法評估技術價值；而近十年之微小光譜儀產業之併購案例，除展現綜效外，其併購規模與內容也反映了其技術價值與評價方式所隱含之技術生命週期認定。 最後，本研究假設一具有關鍵技術之新創公司模型，並以淨現金流量折現法計算其技術價值，在技術貢獻度（研發費用比例）接近40 % 條件下，技術價值約末與長期稅後純益相當，且與專利貢獻度及營收成長幅度呈現高度正相關。 基於以上研究發現，本研究建議國內相關研發機構與學術單位，加強微型光譜儀相關技術人才之培育，以及應用市場之保護措施，並且積極經由產學合作，建立專利或其他智慧財產防護壁壘，同時鼓勵企業投資與新創事業，以建立產業聯盟、加強獎勵措施與租稅優惠等方式，讓我國的半導體、光電、微電子與微機電等高科技產業，共同在新的微型光譜儀產業與市場競爭中取得先機。 / Because of the advantages of simple structures, less components, lower price, light weight and compact size, micro spectrometers apply to more and more fields which need optical spectrum detection and overcome the drawback of conventional spectrometers, which shows great market potential and business opportunities. Since MEMS fabrication is highly compatible to semiconductor industry and plays important role in the product and technology evolution of micro spectrometer, the development and applications of micro spectrometer are expected as a moving force of MEMS industrial growth. Two M&A cases in 2003 also indicate the market potential and technology value of miniature spectrometers are highly appreciated by the photonic enterprises and biomedical industry. Therefore, the topic of technology development and applied market value of miniature spectrometers is worth investigated. Spectrometer can analyze physical and chemical properties in material, which the used wavelength will depend on applications. The features of spectrum detection include: non-invasion, non-destruction, chemical discrimination, wavelength flexibility, high sensitivity and fast analysis speed. Apparently even with wide range of application, its popularity is not big enough. The main reasons come that conventional spectrometer uses the scanning mechanical design with long measurement time, high unit price and bulky size as well as inconvenient movement, complicated daily maintenance and wavelength calibration, so will substantially limit the industrial scale and growth. By analyzing the technical literatures and related patents, the technology trend of miniature spectrometers include: less components and simplified system designing, the advanced optical algorithm to cancel aberration of wavelength dispersion, and mass- productive MEMS fabrication. Signal processing and the characteristic of detector will be the key competitiveness of next evolving stage. Players who know the applications well and own the fabrication of key components will dominate the market. The applied markets of miniature spectrometer are also investigated in this thesis. The biomedical and environmental uses have most market potential, and the market value target 600M USD and 350M USD respectively. The market value of application in agricultural foods and color management are also target 200M USD and 180M USD once consumer-type devices with low price entering the markets. In the photonic instrument industry and optical measurement application, the market value will stably growing up and maintain the size around 30M USD. The sum total of five main applications of miniature spectrometers will target 450M USD in 2015 and 1000M USD in 2020. Regarding the studies on literature, market reports and M&A cases, the industry of miniature spectrometer can be identified in the growth stage, which discounted cash flow (DCF) method is most suitable for technical value analysis. The size and terms of two M&A cases of miniature spectrometer industry in 2003 also echo the evaluation, market value estimation and the identification of growth state in technical life cycle. A business model of a start-up company with key technology in miniature spectrometer is build and analyzed in this thesis. By DCF method and under the circumstance when R&D cost ratios 40 % of total cost, the technical vale equals long-term net annual profit and is highly related to R&D cost ratio and net profit size. By the investigation of this thesis, we suggest domestic research and academic institutes put more effects on technical development and talent education of miniature spectrometer. The preferential treatment to local firms and intellectual property barrier should be build as soon as possible. In such a way, the advantageous of semiconductor, opto-electronic, micro-electronic and MEMS industries in Taiwan will take more preference and business opportunity in miniature spectrometer market competition in the near future.

組織面對整體科技水準快速進步以及產業環境競爭日益激烈之衝擊，不僅必須持續突破既有技術侷限性，同時也要因應顧客多樣化產品服務需求而積極朝向差異化與創新化途徑發展，然而組織缺乏創新知識與能力勢必需要透過導入創新技術方式，將外部技術價值整合至內部創價流程系統，並且擬定整合結構以及管理機制組合設計來落實與擴散創新技術之創價利益，進而帶動本身產品服務創價能力升級以及提升組織競爭力。專業服務型組織面對外部顧客服務需求高度多樣化與異質性，同時內部多重產品線創價流程彼此銜接與連結模式錯綜複雜，使得組織必須需要因應外在環境變化以及內部創價策略目標，積極調整創新策略導向以及產品流程與資源組合之創價模式，進而運用各種整合結構與管理模型設計來發揮專業分工與彈性互補之創新整合能力，方能創造出更符合顧客需求以及更具市場競爭力之高品質專業服務。 本研究主要探討中型醫療機構導入創新技術之情境脈絡因素、創價模式以及整合模型設計特性之複雜關係。本研究採取個案研究法先針對一家先導個案機構進行探索性研究，同時參酌重要理論觀點來引導說明觀念性架構中的重要關係命題，後續再選取兩家合適個案機構來進行驗證性研究；綜觀三家個案醫院導入創新技術來實踐擴散性創價利益歷程所進行探索性與驗證性研究結果，主要結論如下：首先，醫療機構主要基於符合該醫院高層經營者追求創價轉型目標而導入創新技術，該醫院亦提供醫療團隊成員追求自我實現之創新發展空間，同時因應外部醫療技術發展趨勢以及內部不同創新技術創價整合能力條件因素，進而採取不同差異化策略取向來攫取導入醫療技術之創新價值。其次，醫療機構所擬定創新導入創價模式採取不同創價策略取向，將會引導產品流程設計特色展現出不同設計特徵，同時創價策略取向所具備之價值創造動因組合乃塑造出不同價值構形特性，進而促使管理者必須在不同價值構形中，因應不同整合內涵來設計適當之整合結構與管理機制組合，方能實踐出導入創新技術之創價利益。再者，不同價值構形之整合模型設計特性亦有所差異，亦即三種價值構形主要整合標的內容不同，因而該醫院所擬定整合結構特性以及採取整合機制組合亦展現出不一樣設計形貌。 本研究探究觀念性架構所展現之重要概念意涵如下：一、不同創新導入創價動機發起方式受到商業機會因素之影響程度也有所差異；二、創新導入面臨價值目標、外部技術趨勢以及內部能力條件三者交互作用愈強，則創新導入速度愈快；三、創價模式主張不同差異化策略搭配產品流程設計將展現出不一樣之產品服務特性；四、組織調整創價導向組合方式將促使本身價值構形特性隨之改變；五、各種價值構形所著重知識整合類型有所不同，使其管理機制組合特性也有所差異。

本研究探討社會化戰術與主動性人格對社會化結果之影響，研究假設參與較高體制式社會化戰術和主動性人格較高的組織新進成員，其社會化結果 (個人與組織契合度、組織承諾、離職意圖、組織滿意及個人績效) 會較佳。本研究並探討前述關係中的中介機制，假設社會化自我效能及目標設定會中介前述關係。此外，本研究亦假設社會化戰術與主動性人格的交互作用會影響社會化結果。 本研究採類實驗設計進行，以政治大學2008年入學之大一新生為研究樣本，進行四次的資料收集。第一次的施測 (T0) 僅針對參與於2008年九月初舉辦之政大新生定位營的大一新生收集資料，並於其營隊報到時施測；第二次的施測 (T1) 則是在開學一週內 (2008年九月中)，第三次 (T2) 則是入學一個月後 (2008年十月中)，第四次 (T3) 則是開學五個月後 (2009年一月)。 本研究以階層迴歸分析來檢驗所有研究假設。在體制式社會化戰術的效果方面，研究結果顯示T1時，體制式社會化戰術對個人與組織配適度及組織承諾具有預測效果。在T2時，體制式社會化戰術情境的新生除了毅力和適應力及生活技巧外，對所有的社會化結果都有預測效果，且社會化自我效能和目標設定中介前述關係。而在T3時期，體制式社會化戰術只對離校意圖、精通一般原則性知識、適應力及生活技巧有預測效果，但社會化自我效能和目標設定並無中介效果。在主動性人格的效果方面，在T2時期除了離校意圖外，對所有的社會化結果都有預測效果，且社會化自我效能和目標設定在前述關係中大多都有中介效果；但在T3時期主動性人格對社會化結果就都無預測效果。而在體制式社會化戰術和主動性人格的交互作用方面，其僅對T2的學涯定位有影響。研究者並針對本研究之研究結果、理論與實務意涵加以討論。 / In the present study, the researcher examined whether the socialization tactics and proactive personality affected socialization outcomes. This study hypothesized that newcomers who involve in high institutionalized social tactics and with high proactive personalities will have better socialization outcome (P-O fit, organization commitment, intention to quit, organization satisfaction, and job performance).　Additionally, mediators of the above relationships were also examined. This study hypothesized that socializational self-efficacy and goal setting will mediate the relationship mentioned above. In addition, the interaction between socialization tactics and proactive personality will also affect the socialization outcomes. Present study applied quasi-experimental designs, and subjects were freshmen of NCCU in 2008. Four-time data collections were engaged. The first test (T0) was delivered only to the freshmen who joined the orientation camp in the early September of 2008, and the data was collected in the beginning of the camp. The second test (T1) was delivered within the first week of the semester around the mid September of 2008. The third test (T2) was delivered after one month in the mid October of 2008. The last test (T3) was delivered in five months after the beginning of the semester around the January of 2009. Present study used hierarchical multiple regression analysis to exam all hypotheses. For the effects of institutionalized socialization tactics, during T1, the study indicated that the main effect of institutionalized socialization tactics was significant on P-O fit and organizational commitment. During T2, the study indicated that the main effect of institutionalized socialization tactics was significant on all socialization outcomes, except perseverance and adapability and life skills. Additionally, socialization self-efficacy and goal-setting were mediated the above relationship. During T3, the study indicated that the main effect of institutionalized socialization tactics was significant only on intention to quit, knowledge and mastery of general principles, and adapability and life skills, but socialization self-efficacy and goal-setting were not mediated the above relationship. For the effects of proactive personality, during T2, the study indicated that the main effect of proactive personality was significant on all socialization outcomes, except intention to quit. Additionally, socialization self-efficacy and goal-setting were mostly mediated the above relationship. Nonetheless, the main effect of proactive personality on all socialization outcomes was not significant during T3. For the effects of interaction between institutionalized socialization tactics and proactive personality, the main effect of interaction between institutionalized socialization tactics and proactive personality was significant only on career orientation during T2. Finally, practical implications and avenues for future research are discussed.

RFID(無線射頻技術)產業發展一直政府所支持與關注的重點，隨著近年來我國政府持續執行RFID 公領域推動辦公室及2008 RFID 加值應用旗艦示範計畫，再再顯示政府重視RFID 產業發展成效，並將RFID列為政府施政重點，如何有效推動產研合作、落實技術開發、移轉成果予產業界，進一步透過技術創新，提升我國RFID產業持續發展與落實成果效益，是本研究主要的研究課題。 本研究藉由文獻探討之回顧，從RFID 技術介紹、全球RIFD 產業現況分析、我國RFID 產業現況、我國RFID 公領域推動辦公室計畫、各國 RFID 創新應用實例介紹，進而討論各國RFID 產業推動政策，最後，以未來我國RFID 產業發展機會與政府推動政策建議為結論。 本研究針對RFID 全球、區域、日本、我國市場分析，並將美國、歐盟、日本、韓國等各國RFID 產業推動政策彙總整理，探討RFID 台灣未來發展機會，進而提出未來我國政府RFID 推動政策之主要問題與挑戰，作為後續我國RFID 產業發展之參考。 / The government always supports and concern about the development of RFID industry. Recently, RFID promotion office of public region and Value-added application of RFID flagship model program in 2008 are main projects of our government. Obviously, the government pays much attention to the RFID industry development, and regards RFID as a policy focus. However, how to promote collaboration between research institutions and industries effectively, the implementation of technology development, through technological innovation to enhance the sustainable development of RFID industry and the implementation of the outcome of effective are main topics in this paper . According to the literature Review, we discuss the RFID technology, global RFID industry analysis, domestic RFID industry analysis, domestic RFID promotion office of public region, global RFID innovation case study. Moreover, we discuss the RFID policy of all over the world. Finally, we offer the conclusion that is the opportunity of Taiwan RFID industry development and the recommend of government’s policy in the future. This research is aimed at the analysis of RFID’s global market. and combine with the RFID industry policy in America, European Union, Japan, and Korea to discuss the opportunities of RFID industry in Taiwan for the near future. Pointing some main problems and challenges of the RFID industry policy that could be useful f domestic RFID industry development in the near future.

本文採取隨機方向距離函數方法，探討制度變革前、後(第一次金融改革)對台灣銀行業技術效率的影響。資料期間涵蓋1999年至2012年。相較傳統Shephard距離函數，隨機方向距離函數方法最大優點係可同時考量增加意欲產出、減少投入與非意欲產出。本文依循Koutsomanoli-Filippaki et al. (2009a) 模型，並納入考慮非意欲產出。本文採取隨機邊界法進行實證估計，以最大概似法估計方向距離函數，依據Battese and Coelli (1995)的模型將環境變數納入實證模型 (主要模型)，並考量未包含環境變數之模型，與主要模型比較。此外，為凸顯非意欲產出之重要性，本文亦估計未考慮非意欲產出之模型以及傳統距離函數，以茲比較。 實證結果顯示，考慮非意欲產出與環境變數的主要模型，其估計結果相較其他模型之無效率明顯高估。2002年以前，技術無效率逐漸攀升。一次金改期間，技術無效率明顯下降，證明制度變革下，銀行效率獲得改善。惟2004年後反轉向上，尤其在雙卡風暴與次貸風暴期間，技術無效率明顯惡化。此外，本文將資料分群進行分析，發現公營銀行或是金控銀行較有效率。 / This paper aims to gain further insights into whether the policy of First Financial Restructuring (FFR) does improve the technical efficiency of banks in Taiwan during the period 1999-2012 by using the directional technology distance function (DDF). Compared to the conventional distance function, DDF simultaneously allows for the expansion of the desirables and the contraction of the undesirables. We follow Koutsomanoli-Filippaki et al. (2009a), and differing from them, we include undesirable outputs in DDF to depict a bank’s true production activities. We find on average that the banks have a lower technical inefficiency with the main model compared to the other models. However, prior to 2002, the technical inefficiency exhibits a gradual upward trend and then posts a downward trend during the FFR period. These results suggest that the improved efficiency in the FFR period is possibly due to enhanced banking and benefits obtained from compliance with FFR. After the FFR period, the inefficiency scores deteriorate sharply, especially during the “credit card and cash card crisis” in 2006 and “the subprime mortgage crisis” in 2008. Public banks are more efficient than private banks. Banks belonging to a financial holding company (FHC) may operate more efficiently than those belonging to a non-FHC.

自工業革命後，隨著科技的進步，人口、經濟、醫療技術皆快速發展，也因人類需求的增加而大量燃燒化石燃料，大規模的砍伐熱帶雨林，導致大氣中二氧化碳大量增加，進而衍生溫室效應的發生，甚至造成全球氣候變遷。 在全球暖化的狀態下，聯合國氣候變化綱要公約與京都議定書中都明確肯定森林可固定主要溫室氣體二氧化碳，由於森林具備吸收和儲存二氧化碳的能力，其對於生態系統中的碳循環功能扮演重要的角色。若能有效監控森林資源，便能管理溫室氣體，且能提出有效的控管方式。 而本研究將應用遙測技術於碳吸存與環境變化的監測，透過美國大地衛星影像（Landsat）進行不同時期與區域之碳吸存的評估，與以往研究之最大差異為可進行大尺度與多時期的碳吸存評估，並且達到經濟、準確、有效提升效率之目標。 本研究根據光能利用率（Light use efficiency）為基礎模型，計算2005-2010之植生淨初級生產量（Net Primary Productivity, NPP），且配合不同的研究區域：台北、高雄，進一步探討不同的氣候條件與土地利用的條件下，其差異性對於NPP之影響。 成果顯示，在不同環境條件下碳吸存能力受到氣候條件影響最大，且在資料具有缺漏狀態下，依然能反映不同區域之趨勢，雖無法有效評估年總量，但仍可供評估區域性碳吸存能力之趨勢。 / Since the industrial revolution, with the rapid progress of science and technology, population, economy, and medical technology also grow rapidly. Because of increased human demand, coupled with burning lots of fossil fuels, and large-scale felling of tropical rain forests, which result in a significant increase in atmospheric carbon dioxide, and then trigger the greenhouse effect to occur, hence causing global climate change. Under the global warming condition, the United Nations Framework Convention on Climate Change (UNFCCC) and the Kyoto Protocol (KC) both clearly affirmed that forests can fix the main greenhouse gas—carbon dioxide. Because forests have the ability to absorb and store carbon dioxide, they plan an important role in carbon cycle function for ecosystem. If we can effectively monitor forest resources, we will be able to manage greenhouse gases, and can come up with effective control methods. In the present study, we will use remote sensing technology to monitor carbon sequestration and environmental changes. Using Landsat images, we assessed carbon sequestration of different time periods and areas. The biggest difference between this study and previous researches is that large-scale and multi-temporal carbon sequestration assessment can be done, and the goals of economic, accurate, and increasing efficiency can be achieved. In this study, the Net Primary Productivity (NPP) of 2005-2010 was calculated based on the light use efficiency model. By comparing the results of different research areas—Taipei and Kaohsiung, the effects of different climatic conditions and land use conditions on NPP was investigated. The results show that, under different environmental conditions, the carbon sequestration capacity is affected the most by climatic conditions. Furthermore, in the absence of data, it still can reflect the trend of different regions. Although not being able to effectively assess the total amount of a year, it still can be used to assess the trend of regional carbon sequestration capacity.

本研究探討高通量染色體捕捉技術 (high-throughput chromosome conformation capture, Hi-C) 實驗所產生的關聯矩陣資料之正規化方法。已知該類實驗主要用來測量染色體之間的空間距離，正規化的目的是移除資料中的系統性偏差，本文主要針對基因特徵所造成之偏差。有別於Hu等人 (2012) 所提出的「局部基因特徵正規化法」(local genome feature normalization, LGF法)，我們所提出的「二次函數正規化法」(quadratic function normalization, QF法) 建立在更為一般化的二次對數模型與負二項分配假設上。本研究透過模擬實驗以及人類淋巴細胞資料 (GSE18199) 來評估QF法的表現，並且與其他方法比較。在模擬實驗中，我們發現當模型正確時，QF法能有效消除偏差。在實例中，當基因特徵偏差被消除後，則染色體之間的相對距離在重複實驗資料之間有更為一致的結果。另一方面，我們發現實驗所採用的限制酶影響關聯矩陣的結果，而且運用這些正規化方法並不能有效消除限制酶造成的偏差。 / Recently, the high-throughput chromosome conformation capture (Hi-C) experiment is developed to explore the three-dimensional structure of genomics. To assess the chromosomal interaction, a contact matrix is produced from a Hi-C experiment. Very often, systematic technical biases appear in the contact matrix and lead to inadequate conclusions. Consequently, data normalization to remove these biases is essential and necessary prior advanced inference. In this research, we propose the so-called quadratic function normalization method, which is a modification of the local genome feature normalization (Hu et al., 2012) by considering a more general model. Simulation studies are conducted to evaluate the proposed method. When the model assumption holds, the proposed method has adequate performance. Further, a Hi-C data set of a human lymphoblastoid cell GSE18199 is employed for a comparison of our method and two existing methods. It’s observed that normalization improves the reproducibility between experimental replicates. However, the effect of normalization is lean in eliminating the bias of restriction enzymes.

本研究旨在建構大學系所自我評鑑之後設評鑑指標－以JCSEE方案評鑑標準為基礎，並提出結論與建議，以供大學實施系所自我評鑑之參考。 研究方法上，先以文獻分析初擬出大學系所自我評鑑之後設評鑑指標，接著以專家問卷進行指標的刪修和確定，再利用模糊德菲術問卷整合專家學者對指標重要性之看法，最後以歸一化方式求得各指標的權重，完成我國大學系所自我評鑑之後設評鑑指標。根據研究之結果與分析，歸納主要結論如下： 一、本研究建構之大學系所自我評鑑之後設評鑑指標，計有五大類，三十個標準，六十項指標。 二、參考「JCSEE方案評鑑標準」建構大學系所自我評鑑之後設評鑑指標，其方法可行。 三、本研究建構之大學系所自我評鑑之後設評鑑五大類標準中，以「適切性標準」較為重要。 四、大學系所自我評鑑之後設評鑑各類別標準中，分別以「有意義的過程和結果」、「脈絡的可行性」、「回應與包容導向」、「可靠的資訊」、「評鑑檔案化」較重要。 最後，本研究根據研究結果，提出相關建議，俾供教育主管機關、大學系所以及後續研究之參考。 / The purpose of the study is to construct of meta-evaluation indicators of university departmental self-evaluation - based on the JCSEE program evaluation standards, in order to provide conclusions and suggestions for the university to implement the departmental self-evaluation. According to the research methods, first, through the analysis of literature review, it preliminarily develops the meta-evaluation indicators of university departmental self-evaluation. Second, the expert’s questionnaires modified the preliminary indicators. Third, by using the Fuzzy Delphi questionnaire about important indicators evaluated by experts are integrated. Final, normalization of fuzzy number’s total score determined the weight of each indicator, establishing the meta-evaluation indicators of university departmental self-evaluation. The main conclusions follow: 1. The meta-evaluation indicators of university departmental self-evaluation consist with five major categories, 30 standards, 60 indicators in total. 2. The method is feasible that constructing the meta-evaluation indicators of university departmental self-evaluation based on the JCSEE program evaluation standards. 3. The meta-evaluation indicators of university departmental self-evaluation consist of five major categories, the ‘propriety standards’ is the most important. 4. The meta-evaluation indicators of university departmental self-evaluation consists with 30 standards, ‘meaningful processes and products’ in utility standards, ‘contextual viability’ in feasibility standards, ‘responsive and inclusive orientation’ in propriety standards, ‘valid information’ in accuracy standards, and ‘evaluation documentation’ in evaluation accountability standards are the most important. In conclusion, the findings and results in the hope of providing suggestions for educational administrative institutions, university departments, and future studies.

台灣由於經濟持續成長，民間累積可觀之消費潛力，不動產開發業者，因應政府部門以工商綜合區之政策法規，解決服務業土地取得問題之趨勢，掀起一股購物中心開發熱潮。 然而，率先於1999年7月4日開幕營運之台茂購物中心，其經營績效〈營收及淨利〉並不如預期，而且主力商店萬客隆，在開幕一年後，亦以特易購〈TESCO〉取代之；另外，同年開幕之環亞購物廣場，亦是將原百貨公司經營，更新為購物中心型態之先趨業者，其高樓層商店組合〈5、6、7樓〉之經營績效〈空置率達30%〉並不理想。上述代表著購物中心熱潮開發先趨之兩個案，何以會產生如此之績效落差？有何理論分析邏輯，可以用來合理解釋這些現況結果？ 本研究以不動產開發經營者之觀點，透過文獻探討、個案訪談，整合下列理論基礎，使成為購物中心定位之策略分析架構，用以解釋上述個案產生開發經營落差之原因。 一、 商圈市場調查分析： 二、 策略定位： 三、 服務核心、零售傳遞系統、經營績效： 四、 商店組合之吸引力與排斥力： 購物中心定位之策略分析，首先探討購物中心之零售與不動產開發之產業本質，經由策略定位之分析架構，以及零售產業之服務核心、零售傳遞系統、經營績效之理論邏輯與商店組合之吸引力與排斥力之搭配考量，架構出釐清購物中心業者，在開發過程之價值鏈作為與經營績效間的合理邏輯關係。 基於新建之購物中心係一龐大之工程營建專案之觀點，本研究亦以計畫評核術〈PERT〉之網路要徑作業觀念，融合訪談台茂與環亞兩個案之內容，並依據上述購物中心定位之策略分析架構之理念，整理出29項相關之作業模式，作為落實策略分析理念之實際執行作業規範。 藉由本研究之購物中心定位之策略分析與作業模式，開發與經營業者，將更能釐清開發作為與經營績效之關係，並且提供其結構清楚完整之購物中心開發作業參考依循模式。

以往顧客服務對企業而言只是被動的支援單位，企業無法得知每一位顧客的想法，顧客的聲音也難以傳達到企業內部，然而資訊與通訊技術的進步打破了這樣的障礙，促使資訊透明化，企業藉由資訊科技的輔助可以直接接觸到每一個個別的顧客，了解顧客的想法與需求來帶動企業的運作，成為企業經營的競爭優勢。 顧客關係管理（customer relationship management；CRM）為近年新興熱門話題，國內外軟體大廠紛紛投入CRM市場，然而此環境尚未成熟，各家提出之系統功能相當不一致，本文提出企業在建置顧客關係管理環境時應具備七大單元，包括產品端資訊蒐集機制、互動機制、事件處理機制、儲存分析機制、內部鏈結機制、策略對應機制、回饋執行機制等，以供企業參考。 CRM重視區別出每一個個別顧客的屬性再提供客製化服務，本文針對北部某醫院進行訪談，探討其規劃中之CRM及進行狀況，驗證本文所提出模式之可行性。 / Because of the power of information and telecommunications technologies, business can keep tracking of their customers to know what they really want and how they actually use the product. Analyzing the information return from customers and products, business can provide active and accurate service to the right customer through the right channel at the right time and rise the customer satisfaction. 　The purpose of this article is to show a complete CRM model which includes product information collecting mechanism, interact mechanism, event processing mechanism, storage and analysis mechanism, internal linkage mechanism, decision support mechanism, feedback implementing mechanism. When business constructs the CRM environment, they can apply this model to their organization. 　This article also studies a hospital case and plans a future framework for it by applying the model.