• Refine Query
  • Source
  • Publication year
  • to
  • Language
  • 33
  • 28
  • 5
  • 5
  • Tagged with
  • 38
  • 19
  • 11
  • 6
  • 6
  • 6
  • 5
  • 5
  • 5
  • 4
  • 4
  • 4
  • 4
  • 4
  • 4
  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
21

Heathcote專家衣缽典範及其教育美學意涵探究 / A Study on Heathcote’s Paradigm of Mantle of the Expert and its Implication for the Educational Aesthetics

鄭黛瓊, Cheng, Tai Chiung Unknown Date (has links)
英國戲劇教育家Dorothy Heathcote在1970中葉發明了專家衣缽(Mantle of the Expert)教學策略,這是一種以社會角色為學習框架,整全系統性思考為基礎,引導學生認識世界,進而建構學生個人知識的方法,主張將戲劇視為學習模式發展出學習劇(drama for learning)。經過筆者由文獻的探究發現,過去對此方法的研究,多半專注在方法的功能性運作和效度的驗證上,卻缺乏的是以哲學的反思,去理解這個方法的背後成因。因此,本研究聚焦在這個基礎,以找出隱身在方法背後的思考與教育理念所產生的運作法則。為此,本研究方法採取溫和的詮釋學與默會致知理論,透過詮釋學的方法對蒐集的文獻進行理解、解釋與應用的檢證,以默會致知的理論與方法,向專家衣缽方法進行深究與開展。首先,本論文為Mantle of the Expert的中文譯名重新定義,在重啟文獻研究,修正過去譯名的模糊性,還原Heathcote命名的真實意義,將此名稱重譯為專家衣缽,強調其著重師徒傳承之意。據此,開展了專家衣缽教學模式的底層的運作系統-教育圖像、功能運作、支持的理論、教育美學(educational aesthetics)的定位。 在教育圖像的研究裡,本論文以師生互動模式為研究中心,建置了學生、教師的圖像,進而開顯出動態的師生互動模式,展現Heathcote的教育視野,視好的教學為動態而非靜態模式;在此教學法的功能運作的探究裡,發現Heathcote主張一種貼近人本來的學習模式-在社會中學習,故此,專家衣缽必定在教師引導和學生一起建置的社會狀態下進行致知;在方法的背後支持的理論體系裡,發現了五種理論支撐:Polanyi的默會理論與個人知識;Vygotsky的社會認知發展理論;Goffman的擬劇論、角色框架理論;Hall的文化理論裡的基礎訊息系統;Brecht的社會傾向的疏離劇場的形式與內容。承上述之研究,本論文發現了專家衣缽的真正目的在優質教育,而不只是戲劇藝術教育,Heathcote關注的是教育的普遍性,而非特殊性,因此,專家衣缽呈現出這樣的特質:一、「專家衣缽」典範是一種以創造來引導學習的教學模式;二、「專家衣缽」典範以「角色」(role)作為學習框架;三、專家衣缽典範定位於教育美學的範疇;四、以內容中心玩出能力。本研究企圖以這樣的深究,了解隱身此方法背後的複合式的內容與深層結構,讓專家衣缽這個教學典範成為可以理解與把握的方法,不再神秘。 / Dorothy Heathcote, a British drama educationist, invented “Mantle of the Expert”, an instructional strategy, in the mid-1970s. This is a method based on holistic systematic thinking. It guides students to comprehend the world, and helps construct students’ personal knowledge. She saw drama as a learning model (drama for learning). From the author’s exploration into the literatures, it was found that previous researches focused mostly on the functional operation and verification of its validity of this method, and is lacking in the understanding for the origin of this method with philosophical reflections. Therefore, this dissertation focused on the basis of the method, and tried to find out the thinking behind it and the principles of operation stemmed from her ideas of education. Thus, the research adopted the theories of moderate hermeneutics and tacit knowing, tried to comprehend, explain and apply the literatures collected in a hermeneutic way, and furtherer explored and developed this strategy though the theory and method of tacit knowing. Firstly, the dissertation redefined the Chinese translation of “Mantle of the Expert”. Then it restarted researches on the literatures, resolved the ambiguity of previous translation, and restored the real meaning behind the name given by Heathcote. “Mantle of the Expert” is re-translated as “專家衣缽” to focus on its emphasis on the inheritance between teachers and students. As a result, the operative systems under “Mantle of the Expert”—education-picture, functional operations, supporting theories, and its position in educational aesthetics—were revealed. In the aspect of education-picture, the dissertation took the interactions between teachers and students as the center for research, established the pictures of students and teachers, and revealed dynamic teacher-student interactions. Heathcote’s perspective on education, which sees good instruction as more dynamic than static, was revealed. In exploring the functional operations, it was found that Heathcote suggested a model that is close to the way men to learn—learning in the society. Therefore, in “Mantle of the Expert”, knowing must be acquired in a social situation constructed by students with guidance from the teacher. As to the supporting theoretical systems, five theories were found: Polanyi’s Tacit Theory and Personal Knowledge by Polanyi; Vygotsky’s theory of social cognitive development; Goffman’s Dramaturgical Theory and Role Distance Theory; Hall’s Primary Message Systems in his cultural theory; forms and contents from Brecht’s Theater of Estrangement. From researches mentioned above, the essay found that the real purpose of “Mantle of the Expert” is for quality education, rather than education of dramatic art. She focused on universality of education instead of particularity. Therefore, these qualities are shown in this strategy: First, the paradigm of “Mantle of the Expert” is an instructional model that guides learning through creation; Second, the paradigm of “Mantle of the Expert” uses “role” as the frame for learning; Third, the paradigm of “Mantle of the Expert” is positioned in the realm of aesthetics of education; Fourth, abilities are developed through content-centered playing. With this in-depth exploration, this dissertation tried to understand the complex contents and deep structures hidden behind this method, and made this instructional paradigm an understandable and applicable method that will no longer be mysterious.
22

中国貴州省ミャオ族における民族衣装がつなぐ母娘関係の動態 ―女性のライフコースと社会経済的変化に着目して―

佐藤, 若菜 25 January 2016 (has links)
京都大学 / 0048 / 新制・課程博士 / 博士(地域研究) / 甲第19416号 / 地博第185号 / 新制||地||65(附属図書館) / 32441 / 京都大学大学院アジア・アフリカ地域研究研究科東南アジア地域研究専攻 / (主査)教授 速水 洋子, 教授 清水 展, 准教授 伊藤 正子, 教授 曽 士才 / 学位規則第4条第1項該当 / Doctor of Area Studies / Kyoto University / DGAM
23

智慧環保衣櫥行動應用程式之商業企劃書 / Business Plan for the Smarter Greendrobe Mobile Application

張中瑀, Chang, Chung-yu Unknown Date (has links)
Smartphones have become more and more widely available to the world. Both of the mobile application usage rate and application download rate have been and projected to increase. Many reports also show that the mobile usage has surpassed that of the desktop usage since 2014. Thus, when it comes to starting up a business, we think about mobile first as the vehicle to make our dreams happen. The objective of the business plan is to analyze the feasibility of creating a user-friendly mobile application- “The Smarter Greendrobe,” which aims at becoming the mobile user’s best personal advisor to organize wardrobe, to suggest the outfit of the day based on current weather, to sell unwanted clothes through the second hand platform, to access other major online shopping websites. More importantly, “The Smarter Greendrobe” endeavors to make an effort to the environment by educating users to identify eco-friendly brands, textiles, and materials. The business plan outlines the marketing strategy, SWOT analysis, and financial plans to evaluate the feasibility and profitability of the business.
24

全球運籌體系成衣製造商產銷管理作業流程電子化研究

李國勳 Unknown Date (has links)
我國成衣製造商基於「成本」、「貿易障礙」以及「區域經濟興起」三個因素之考量,紛紛將生產基地移至中國大陸、越南、柬埔寨等生產成本低廉地區,或是在北美自由貿易協定(NAFTA)規範下,享有輸美免關稅、免配額優惠之墨西哥等地區,以致於生產基地分散全球各地。加以我成衣外銷以美國為主,原物料供應商來源也分散,我國成衣製造商「客戶」、「生產工廠」、「供應商」分散各地的全球運籌架構於焉成形。 全球運籌架構下成衣製造商如何透過電子化有效彙整訂單資訊、生產資訊以及供料資訊,做出迅速且最有效之生產配置,並且如何掌控訂單進度,快速回應客戶查詢需求,達到顧客滿意,是本研究之主旨。 經過研究瞭解,全球運籌體系下OEM模式的成衣製造商其產銷管理作業電子化關鍵流程在於「產銷協同作業」之執行,其能為成衣製造商帶來「作業面」、「生產面」、「採購面」以及「流程整合面」效益之提升,可以做出最佳「訂單分配」以及能有效「掌握訂單進度」,提升訂單達交率以及快速回應客戶。 / Under consideration of ”Cost”, ”Trading Barrier” and “Local Economics” , our local apparel manufacturers moved their factories to Mainland China, Vietnam , Cambodia in order to lower production cost or to Mexico in order to get tariff-free, quota-free premiums NAFTA give. The States is the major nation we export apparel to, moreover , sources of raw material suppliers are also dispersant. According to the above reasons, our apparel manufacturers operate under the global logistics structures. The keynote of this research is to understand how apparel manufacturers integrate order information, production information and supply information by electronic ways to make the optimal production allocation and to control the order progress to echo clients’ inquiring needs. After researching, the key process of electronic production distribution ways is the “Collaboration”. It can promote the performance on “Operation Side”, “Production Side”, ”Procurement Side” and “Process Integration Side” to let apparel manufacturers to make the optimal order allocation and to control order progress effectively to lift the on-time rate and to fit the quick-response request of clients.
25

成衣業後配額時代的全球競爭策略 / Global competitive strategy of the garment industry in post-quota era

顏聖育, Yen,Sheng-yu Unknown Date (has links)
配額制度在全球成衣產業運行超過五十年之久,深深影響整個產業生態與供應鍊的模式。WTO於1994年烏拉圭回合談判中決定分十年的時間逐步解除配額管制,並於2005年1月1 日起全面廢除配額。全球成衣產業在配額制度運作的數十年間原已形成穩定平衡的關係,但在配額制度取消之後,不管是受到配額限制或是配額保護的成衣生產國彼此之間的生產優勢均會回歸到最基本的全流程速度與成本的比較,全球成衣市場因此進入更開放、更全面的競爭,成衣生產業者也將面臨更為嚴酸的挑戰。 台灣成衣產業曾有過非常輝煌的歷史,迄今也一直是台灣最重要的創匯來源之一。在歷經1980年代末期至1990年代初期因為產業變遷所造成的淘汰與外移的困境之後,倖存的台灣成衣業者很早就開始進行全球佈局,以供應鍊管理深耕美歐市場,走出自己的一片天。 在配額制度取消前台灣業者已開始針對未來的變化做佈局上的調整,提升生產技術能力,並加強自身與客戶前端協同開發和供應鍊管理的能力,藉由與上下游垂直整合程度的提高,讓台灣業者在後配額時代來臨前已具備有成衣開發、生產至物流配送全流程中的競爭優勢。 本研究主要是以個案分析配合全球成衣主要消費市場的進口統計資訊,探討兩家傑出台灣成衣生產業者在面對後配額時代所採取的策略思維與行動方案,比對其在後配額時代所繳出的不錯成績,歸納出後配額時代全球成衣生產業者在面對降低成本、快速反應與提高服務價值等市場趨勢時所應考量的基本競爭策略。
26

價值共創之研究 - 以天空的院子和薰衣草森林為例 / The Study of Value Co-creation - The Cases of El Patio Del Cielo & Lavender Cottage

熊介銘, Hsiung, Chieh Ming Unknown Date (has links)
隨著網際網路的愈加成熟,商業活動和企業本身不再侷限於傳統而單向性的思考以及運作。透過顧客體驗了美好的服務過程後,樂於在各式各樣的網路訊息傳播平台上進行分享,可以直接或間接地擴大了該企業或該項服務的宣傳效果。   有了這些顧客的參與,使得企業能夠在與消費者的互動當中獲得寶貴的意見及建議,進而達成良善的雙向互動。在無形當中,消費者們體驗了企業所提供之商品和服務的同時,一個個利害關係人隨之靠攏,而他們所貢獻的協助會讓企業提供的產品或流程內容更加精美,這種企業與顧客間價值共創的過程,甚至有助於社會的人道關懷及永續發展。   本研究將以價值共創的分析架構和觀點試圖回答下列問題: 1.如何善用價值共創來增進企業的核心能力與價值? 2.如何快速連結企業與地方及社會大眾來擴散共同創造出來的價值? 3.如何在發展過程中具體實踐企業的努力和價值來關懷當地居民與土地?   本研究藉由文獻與學理回顧,進一步探討企業在偏鄉進行價值共創活動之內涵。以價值共創為基礎,架構內將價值共創的構面分為要素、目標和利益三個部分,這三個面向再分別以各四項參數進行觀察。本研究採用雙重個案研究法,以個案具有實質影響力的共創活動來進行深入探討。   本研究所得到的初步結論:(1)企業透過擴展價值共創的活動,取得各方參與的認同。(2)企業本身具有的理念和積極性能夠加深共創平台的影響力。(3)企業自發性下鄉主導價值共創能影響偏鄉形成有利的共創氛圍,並建立良好可持續發展共創活動的基礎。
27

法西斯主義對中國三○年代政治的影響 / Fascism and the Politics of China in 1930s

馮啟宏, Feng,Chi-hung Unknown Date (has links)
由於本文研究的主題,國內過去的研究非常地少,因此本文在章節安排上 除了側重法西斯主義對三○年代中國政治的影響外, 並嚐試將法西斯主 義傳入中國及其興起過程作一清楚釐清。全文共分六章, 第一章「緒論 」,簡述撰寫本文的動機、過去研究回顧及成果、 以及研究上所面臨的 限制等。第二章「法西斯主義的傳入」, 即是探討法西斯主義傳入中國 及三○年代興起的過程。第三章「國民黨內的態度與爭議」的內容, 即 是國民黨的重要人士的法西斯主義觀,及其在國民黨內引起的爭議, 和 中共在此問題上的因應與策略作一探討與分析。南京中央籌組「藍衣社」 中國的法西斯組織的傳言, 顯然是造成國民黨內反對派系激烈反對法西 斯主義主要原因。 本文第四章「三民主義力行社的成立」,主要係針對 被誤認為「藍衣社」的力行社,其成立的背景、經過、影響及其與法西斯 主義的關係作一釐清。三○年代中國知識份子與國民黨人的獨裁政治思想 內容及其動機分析,即是本文第五章「一元化領袖的確立」所要探討的問 題。第六章「結論」除了將法西斯主義在中國的發展型式, 與其他國家 的法西斯主義作一比較,試圖演繹出些新意之外,最後並對全文作一總結 ,看看法西斯主義對三○年代中國政治究竟發生了那些真正的影響。
28

《詩經》衣飾文化及華語文教學之應用 / The Wearing Culture in The Book of Songs and the Application on Teaching Chinese as a Second Language

張婉瑤 Unknown Date (has links)
語言與文化息息相關,文化議題是語言教學不可忽略的一部分,華語文教學若缺少文化傳承,則失去教學的精髓。華人文化就是中國人的「生活組織」,中華文化每個時代的蛛絲馬跡,都可以在包羅廣闊的漢語詞彙中尋得。   本論文以《詩經》衣飾作為探討中國古代文化的憑藉,輔以各朝代注家著作,以及與衣飾相關的傳世文獻及出土文獻,本論文主要研究內容如下:一、周代階級文化:周代人們的社會階級,充分體現在具體的衣飾形制、材質、色彩、紋飾等部分;二、周代性別文化:從《詩經》對衣飾的描寫,能夠看出中國自古「兩性不平權」的文化特點,本文試圖從男女衣飾制度,探究衣飾彰顯出的性別文化意涵,以及這些禮制背後的性別思想;三、周代色彩文化:中國古代對於色彩有「正」、「間」的區別,將顏色分為尊卑,也存在於衣飾;四、華人衣飾文化在華語文教學的應用:分為「教學技巧」以及「教案設計」兩部分,「教學技巧」包含「文本導讀」、「情境式文化教學」以及「文化對比」,引導學生認識古代中國衣飾所彰顯的華人文化,並設計教案,將衣飾文化融入華語文教學的文化課程。
29

科學的卡萊爾:《衣服哲學》中的科學、物質、與科學家 / The scientific carlyle: Science, matter, and scientists in sartor resartus

張惠慈, Chang, Heui Tsz Unknown Date (has links)
本研究有兩目的:第一,打破卡萊爾為智者預言家,與《衣服哲學》為美學整體之迷思;第二,重探卡萊爾在《衣服哲學》中呈現科學∕宗教與物質∕精神二元對立之迷思。 在傳統的研究中,卡萊爾一向代表智者預言家,反對科學與物質;而《衣服哲學》則代表美學整體,忠實地傳達卡萊爾的宗教與精神哲學。然而在過去的研究中,有兩個迷思逐漸固化,而需再次檢驗。首先,卡萊爾為預言哲學家之說誤將卡萊爾視為超越主義之起源,而美學整體之說則誤認《衣服哲學》為一完整美學領域,內涵特定中心與主旨。其次,過去學者一致認同的科學∕宗教與物質∕精神二元敵對之說,也令人質疑,因為根據在二十一世紀初之科學宗教歷史的新研究,直至十九世紀末,包括卡萊爾在創作其《衣服哲學》期間(1830-31),科學與宗教之間並非互有惡意的敵對關係,而是複雜而互惠的交互關係。 本論文包括四個章節,第一章旨在重探卡萊爾具有「作者神格」及《衣服哲學》內含美學整體之說,試圖破除卡萊爾為意義與文類創造者之迷思,以及質疑《衣服哲學》能忠實呈現其「作者父親」之智慧賢能,並代表現代聖經之假說。以傅科之考古的歷史學研究為基礎,本研究將呈現《衣服哲學》為一論述博物館,陳列英國於1820與1830年間,關於科學物質方面的思想,並探討交錯於此觀念下各類論述的演變、交錯、與興衰。 第二章則探討卡萊爾在「科學火炬」中所內涵的宗教意義。透過二十一世紀科學宗教歷史的新研究,以科學宗教的互為生產關係為基礎,本研究發現科學之於卡萊爾並非宗教信仰之破壞者,反而是服務宗教的神聖工具,其「火炬」功能,不僅能挖掘外在的物質世界,也能深掘內在的精神宇宙。《衣服哲學》於是並非旨於批判「科學火炬」,而在宣揚其教化功能,宣導科學的善用,並期以科學之火達到復興心靈及內在改革之目的。卡萊爾的真正批判標的,於是並非「科學火炬」本身,而是「科學火炬」的所處之境,也就是,世人的心靈因受實用主義與機械主義的支配,而造成對科學火炬之誤用。 根據卡萊爾同時期的自然神學,以精神∕物質及可見∕不可見之間互為生產的相互關係為基礎,第三章旨於重新檢驗卡萊爾的「自然超自然主義」。物質之於卡萊爾,實非無用而該摒棄之物,而是開啟精神之門的必要之鑰,因為精神與物質實為神的一體兩面,互惠與相互對應。實體之物,與無形之精神則同等重要。卡萊爾於是從未呼籲停用物質,拋棄衣物,他實則建議讀者應當張開其內心之眼,穿越物質之限制,真實看達上帝之真理。由外至裡,由實體至無形,此認知,才是真正對於神的「一體兩面」的完整認識。 第四章,根據卡萊爾的個人經驗、1820與1830年間科學家一職的發展、以及威維爾的科學與科學家哲學,本研究將重新定義戴歐吉尼斯‧托服思卓空為一早期理想科學家的原型,也就是孤獨地在黑暗中流浪與沈思的智者。此科學之智者一方面道德與精神崇高,一方面又篤信哲學與宗教;他對於科學的致力研究,旨在對抗機械主義與實用主義對當代文化精神的鯨吞蠶食。「戴歐吉尼斯‧托服思卓空」之名,於是不應簡單地只代表著「生於上帝之魔鬼污糞」。透過對於當代的理想科學家形象之探討,此名所深含之隱喻於是展現:上帝之真理,深藏於自然物質世界之所有情境,甚至是任何不起眼之角落;只有透過沈思的智者科學家,深悟其宗教的使命,才有辦法開啟上帝之真理。 卡萊爾於《衣服哲學》中以嘲諷口吻所批評之對象,並非科學與物質,而是卡萊爾對世人的失望,因為世人不再相信看不見的內在精神事物,反而任由其腦、心、與手受控於機械主義與實用主義。卡萊爾於是期待改革,期許沈思的科學哲人手持神聖的科學火炬,引領世人進行改革,復興傳統的信仰、道德、與精神。透過文本與社會文化的互文閱讀,本論文於是呈現,收藏在《衣服哲學》論述博物館之內,關於宗教∕科學、精神∕物質、與哲學人∕科學人等思想之交會、矛盾、相融、及衍生。 / There are two purposes of this study. First, to dispel the myth that regards Thomas Carlyle as a sage or prophet and Sartor as an aesthetic unity, and, second, to debunk the myth that assumes a conflict between science and religion, matter and spirit, as well as between philosophers and scientists in Thomas Carlyle’s Sartor Resartus. Carlyle was traditionally supposed to be a “sage-prophet” who rejects science and matter, and Sartor was regarded as an aesthetic unity to transmit the Carlylean philosophy of religion and spirit. The two myths have been consolidated in many social, cultural, and literary studies and need reexamination. This dissertation comprises four chapters. The first chapter deals with the demystification of Carlyle as an “Author-God” to generate new meanings and create a new genre. It also questions Sartor as an “aesthetic unity” to reflect the author’s sagacity and to stand for a modern bible. To be interpreted through Michael Foucault’s archaeological study, Sartor will be demonstrated as a discursive museum to exhibit the transitions and vicissitudes of thoughts in reference to science, matter, and scientists. Chapter Two treats the religious significance of Carlyle’s “Torch of Science.” Through the theory of a mutually productive relationship between science and religion, this chapter will reveal the sacredness in the “Torch of Science.” Not a destroyer of faith, the “Torch of Science” serves as a religious vehicle to explore the exterior/material world and the interior/spiritual universe. Instead of criticizing the “Torch,” Carlyle encourages the proper use of science and expects spiritual reform from the “Torch.” The main target of Carlyle’s prod thus is not the “Torch of Science” per se but its status quo, i.e., the abuse of science dominated by utilitarianism and mechanism. In Chapter Three, based on his contemporary natural theology, the philosophy of “Natural Supernaturalism” will be analyzed as Carlyle’s belief in the mutually productive interrelations between spirit and matter as well as the visible and invisible. Never thinking matter as “litter,” Carlyle deems the spiritual and the material as two sides of wholeness, corresponding to and supporting each other. Never questioning man’s use of matter, Carlyle advises his reader to open their inner eye with faith, to penetrate the material form with fantasy, and to see God’s truth in the “whole.” In Chapter Four, with the references to Carlyle’s personal experiences, “science” as a vocation in the 1820s and 1830s, and the philosophy of science and the scientist advocated by William Whewell, “Diogenes Teufelsdrockh” will be reanalyzed and reinterpreted as an ideal proto-scientist wandering and pondering solitarily in the dark. Moral, spiritual, religious, and philosophical, the scientific thinker purports to defeat the furtive invasions of mechanism and utilitarianism. Not simply “God-born Devil’s dung,” “Diogenes Teufelsdrockh” encapsulates the gist of Carlyle’s clothes philosophy: a wise speculative scientist searching for the truth of God hidden in every corner of the natural world. Instead of criticizing science and matter, Carlyle in fact laments that man no longer trusts the invisible and the interior but has all his head, heart, and hand contaminated by mechanism and utilitarianism. For spiritual and moral reform, Carlyle places his hope on the scientist holding a Torch. Through the intertextual reading of Sartor, this study shows the interplay, conflict, conciliation, and evolution of the thoughts in reference to Carlyle’s contemporary concepts of science and religion, matter and spirit, as well as scientists and philosophers.
30

網路科技在娛樂人才媒介產業之應用 / The application of internet on entertainment human resources industry

鄭邁, Mai Cheng Unknown Date (has links)
自台灣地區演藝行業隨著經濟發展起飛,工商業繁榮與人民生活品質的提升帶起了電視廣告、唱片、電影、偶像劇的盛行,而媒體的推波助瀾更吸引大量的年輕人投入演藝行業的意願和行動,促進了演藝人才媒合產業的發展。然而演藝工作是一項傳統行業,其運作模式自第二次世界大戰結束迄今五十年未變,潛在演出人和需求單位間媒合的不效率,使得尋找演出人的時間成本增加,加上因此所衍伸而出層出不窮的社會問題,讓演藝娛樂產業業者與相關單位都亟需擁有更加安全、效率的方式來滿足各自的需求。 台灣地區以模特兒經紀服務為名目,卻並不是真的有提供演員試鏡機會資訊,卻要求有心進入演藝行業的年輕人進行自費拍照或自費接受模特兒教育課程,此類俗稱詐騙型的藝人經紀公司林立,根據經濟部資料顯示超過三千兩百餘家,估計每年以此類似掛羊頭賣狗肉行為進行營利行為的產值,超過新台幣百億元,加上正派經營型態的模特兒(藝人)經紀公司在廣告拍攝、戲劇、唱片發行、版權授權與活動舉辦等文化外銷產業中獲得的產值,每年更超過新台幣千億元。近年來隨著政府致力推廣「台灣軟實力」,其發展後勢亦被看好。 在經紀公司當中大量比例以演藝經紀為名,本身卻並非從事以媒介通告工作,僅以演藝名目從中賺取不當收益者,並從事騙財騙色的詐騙種種行為,又使得這個行業更加蒙罩上一層負面陰影。 隨著網路的普及,演出人尋求通告機會的管道趨於多元化,Terpstra(1996)提出網際網路線上服務是最新的管道,也是最有發展潛力的招募方式,透過網路的「連結性」與「可達性」(謝清佳,民89),將「媒體」以及「仲介」的角色結合,使網路成為一個服務平台,串聯多個虛擬社群與市場,並支援各種不同型態的傳播溝通服務(Huston,2000)為傳統演藝界人才媒介市場帶來新的契機。 網際網路平台向以訊息自由為特質,本研究以網際網路為之於演藝人才產業媒介之應用為題,嘗試找出一條創新模式,使得演藝行業也能最大程度地實現公平效率和安全,讓有明星夢的年輕人能放心地嘗試夢想,也讓演藝行業中的演出人才配置更有效率。

Page generated in 0.0276 seconds