O objetivo deste trabalho é discutir a aplicação do Fluxo Unitário da Produção (FUP) no processo de fabricação do vestuário de moda, com ênfase em produtos de moda feminina. Para tanto, foi realizada uma pesquisa de campo, por meio de estudo de caso, em empresa do setor. O resultado da pesquisa mostra que, apesar das particularidades do setor, como o baixo volume de produção, curto ciclo de vida do produto e grande diversidade de modelos, a aplicação do Fluxo Unitário da Produção na manufatura do vestuário de moda indica uma possível otimização do processo produtivo, permitindo o balanceamento da linha de montagem e o dimensionamento da capacidade produtiva, fatores que minimizam os riscos de gargalos produtivos e auxiliam na elaboração do planejamento, programação e controle da produção. O presente estudo tem como objetivos específicos: i) pesquisar os processos de manufatura utilizada, ii ) focalizar as técnicas e processos produtivos aplicados nos produtos manufaturados; iii) caracterizar fisicamente a estrutura fabril e descrever os seus processos produtivos durante a manufatura dos produtos com a aplicação do fluxo unitário na Manufatura do Vestuário da Moda (MVM); iv) apontar sugestões de uso de novas ferramentas como a melhoria contínua do processo produtivo. As recomendações elaboradas são baseadas em levantamento bibliográfico e em estudo de caso na empresa fabricante de produtos por encomenda. Essas serão legitimadas por informações de especialistas no assunto e por funcionários da empresa estudada. Foi levantada até o momento presente a relação dos fornecedores externos e as suas capacidades instaladas que manufaturam os produtos vendidos, pois a Empresa A apontou a presença de gargalo produtivo por não conseguir entregar o volume produtivo solicitado. Embora o estudo esteja ocorrendo dentro do cronograma de execução, muitos dos conceitos e técnicas da produção enxuta são aplicáveis 7 nos ambientes produtivos de alta variedade da mesma família de produto, com baixo volume e pode contribuir de forma significativa para a melhoria do desempenho da empresa, para a melhoria contínua do processo, para a melhoria da competitividade e eliminação das perdas produtivas com indicadores de desempenhos nos setores envolvidos. Após a pesquisa com a aplicação do fluxo unitário da Manufatura do Vestuário da Moda na Empresa A, será verificada se a hipótese da aplicação do Fluxo Unitário da Produção, da indústria automobilística, é possível para a indústria do vestuário. Coletados os resultados dessa aplicação, após a análise dos dados e avaliação verificará se há aprovação da Manufatura do Vestuário de Moda (MVM) / The objective of this paper is to discuss the implementation of Flow Unit of Production in the manufacturing of fashion apparel process, with emphasis on women\'s fashion products. For this purpose, a field research was conducted through case study, in company of the sector. The survey results show that despite the particularities of the industry, such as production volume, short cycle product life and wide range of models, the application of Flow Unit of Production in the fashion garment manufacturing indicates a possible process optimization productive, allowing the assembly line balancing and capacity of the productive capacity, factors that minimize the risk of production bottlenecks and assist in the preparation of planning, scheduling and production control. This study has the following objectives: i) search the manufacturing processes used, ii) focus on the techniques and processes applied in manufactured products; iii) physically characterize the industrial structure and describe their production processes for the manufacture of products with the application of flow unit in Fashion Garment Manufacturing (MVM); iv) point out suggestions for the use of new tools such as the continuous improvement of the production process. The recommendations made are based on literature review and case study on the manufacturer of custom products. These will be legitimized by experts of information on the subject and by employees of the studied company. It has been raised to date a list of external vendors and their installed capacities to manufacture products sold, as the company \"A\" pointed out the presence of \"bottleneck\" productive for failing to deliver the production volumes requested. Although the study is taking place within the execution schedule, many of the concepts and techniques of lean manufacturing are applicable in production environments high variety of the same product family, with low volume and can contribute significantly to improving the company\'s performance, for continuous process improvement, to improve competitiveness and elimination of production 9 losses with performance indicators in the sectors involved. After research with the application of the unitary flow of Manufacture of fashionable clothes in the company in \"A\", will be checked the hypothesis of application of Flow Unit of Production, the automotive industry, it is possible for the clothing industry. Collected the results of that application, after the data analysis and evaluation check for approval of Manufacture of Fashionable Clothes

(in English): Second World War is a very well researched conflict favoured by historians and non-professional enthusiasts alike. Despite its popularity even this subject leaves many areas blank. Areas which were either completely omitted by researches or not studied thoroughly enough. One of these areas is a production technology of Red Army military uniforms. The aim of the thesis is not to merely describe the patterns of military uniforms but to outline the subject with regard to textile industry and chemistry (dyeing). After the critical evaluation of accessible information thesis was based exclusively upon primary sources - manufacturing instructions of the period and specialized literature. All secondary sources were deliberately excluded. The findings proved that specific manufacturing instruction of the period enables the researcher to produce virtually any garment. At the same time established deficiencies are not insolvable. The question which shade of khaki was used in dyeing fabric for uniforms still remains unanswered. A lot of facts established in discipline of textile materials and textile colours are contradictory to generally accepted image of the Read Army soldier which has been formed by cinematography and secondary literature for decades.

At present, a theme of loyalty programs is very popular. The valuable loyalty programs can be considered as some kind of competitive advantage that helps company to grow. However, business organization has to do its activities with regard to its customers. This Master thesis attempts to create a complex concept of loyalty program for clothing shops according to customers wishes. The results indicate that customers want loyalty program of clothing shops based on permanent discounts. The findings also suggest that even though people do not want to share personal data they are willing to exchange those data with companies for rewards when loyalty program benefits seems to be attractive to them. These finding have major implementation for marketing managers who want to build successful loyalty programs.

Dans l’ensemble des recherches consacrées au vêtement, la mode enfantine française reste peu étudiée. Pourtant le vestiaire enfantin occidental du 18e siècle à nos jours, est abondamment présent dans les collections des musées de mode, d’ethnologie ou d’arts décoratifs. En partant de l’étude de ces fonds majoritairement inexploités et en les croisant avec des archives de la confection et des témoignages d’usagers, notre thèse analyse la relation de l’enfant à son vêtement. S’il possède des capacités à parler, à manipuler et à vouloir, l’enfant quand il nait n’est pas imprégné des usages qui fondent nos vies en société. L’éducation de l’enfant consiste, dans un rapport de dépendance constant à l’adulte, à socialiser le petit d’homme pour le faire entrer dans l’histoire. En prenant en compte la capacité du vêtement à habiller les identités et à investir le porteur d’un statut particulier, notre étude l’envisage comme un outil essentiel d’imprégnation dans les mains de l’adulte. Parallèlement, système technique manipulable, ensemble de sensations, objet d’envies et de fantasmes, le vêtement est utilisé par l’enfant à sa manière. Afin de sortir d’un regard purement adulte, nous avons cherché à déconstruire ce processus de socialisation en analysant l’appropriation du vêtement par l’enfant. Ainsi, croisée avec des données historiques, sociologiques ou ethnologiques, l’étude des vêtements d’enfant issus des collections muséales française apporte un autre éclairage à l’histoire de l’enfant et montre l’apport de la culture. / Despite the abundance of children’s clothes in the collections of French Fashion, Applied Arts and Folk Museums, Children’s Fashion is not a major topic in Fashion History. Crossing a corpus of artefacts with ethnographical, historical and sociological testimonies and archives from the Fashion Industry, this research intends to analyse the relationship between the child and its clothing. Despite its abilities to talk, manipulate and desire, the child is not imbued by the habits defining social beings. Therefore, in a constant interdependence with the adult, the child’s education consists in its socialisation to bring him into history. Through the analysis of the capacity of Fashion to dress the identities, this research approaches clothing as an education tool in the hands of the adults. In parallel, as a technical handling kit, a set of sensations and an object of desire, clothing is an adoptable system by the child who dresses up itself as it wants. In order to avoid an adult focus, this study looks also at the deconstruction of this socialisation process by analysing the appropriation of fashion by children. Finally, this study of children’s clothing provides another approach to Childhood History and shows the essential contribution of the study of the Material Culture to a Childhood Sociology, source of knowledge of the mechanisms of our society.

This Diploma work deals with the creation of the new fashion brand with the wiew of development and diversification of business activities of the company RKM brokers s.r.o. The main current activities of the company RKM brokers s.r.o. are real estate business and development. This work includes description of the company, analyse of the fashion industry, marketing analyse of the new brand and financial plan for the first year of existence.

The purpose of this study is to examine and clarify what impulse purchases look like online. The method chosen was of a quantitative nature in the form of a digital survey and was used to try to answer the research question "What are the influencing factors when impulse buying online, and what are the influencing factors when impulse buying clothes online?". The digital surveys were shared on Facebook and Instagram and the data collected consisted of 177 responses.  Hawkins Stern's Impulse Buying Theory, Impulse Buying Tendencies (IBT) and Theory of Planned Behavior (TPB) were the theories used in this study and they were chosen based on its relevance and contribution to understanding impulse buying and possible influencing factors when impulse buying. Additional support for the study’s results, analysis and conclusions consisted of scientifically reviewed articles about the research area being studied. The results of this study show no possible influencing factors when impulse buying online or when impulse buying clothes online. / Undersökningens syfte är att studera hur impulsköp ser ut online. Metoden som valdes var av kvantitativ karaktär i form av en digital enkätundersökning och användes för att försöka besvara forskningsfrågan “Vilka är påverkansfaktorerna vid impulsköp online, och vilka är påverkansfaktorerna vid impulsköp av kläder online?”. Enkäterna skickades ut via Facebook och Instagram och insamlad data bestod av 177 respondentsvar.   Hawkins Sterns Impulse Buying Theory, Impulse Buying Tendencies (IBT) och Theory of Planned Behavior (TPB) var de teorier som användes i undersökningen och valet av dessa baserades på dess relevans och bidrag till förståelse vad gäller impulsköp och möjliga  påverkansfaktorer vid impulsköp. Ytterligare stöd till undersökningens resultat, analys och slutsatser bestod av vetenskapligt granskade artiklar som behandlar forskningsområdet som studerats. Undersökningens resultat visar inga specifika möjliga påverkansfaktorer vid impulsköp online eller vid impulsköp av kläder online.

This study is the first randomised controlled trial (RCT) of the safety effect of high-visibility bicycle clothing. The hypothesis was that the number of cyclist accidents can be reduced by increasing the visibility of the cyclists. The study design was an RCT with 6793 volunteer cyclists – 3402 test cyclists (with a yellow jacket) and 3391 control cyclists (without the jacket). The safety effect of the jacket was analysed by comparing the number of self-reported accidents for the two groups. The accident rate (AR) (accidents per person month) for personal injury accidents (PIAs) for the test group was 47% lower than that of the control group. For accidents involving cyclists and motor vehicles, it was 55% lower. The study was non-blinded, and the number of reported single accidents was significantly lower in the test group than in the control group. This is likely a result of a response bias, since the bicycle jacket was not expected to affect the number of single accidents. To compensate for this bias, a separate analysis was carried out. This analysis reduced the effect of the jacket from 47% to 38%.

Bakgrund: Marknaden för etiska kläder växer ständigt och konsumenter bryr sig alltmer om varifrån produkterna kommer, hur de är producerade och vad det har för inverkan på miljö och djur. Syfte: Syftet med denna studie är att undersöka vilka värderingar konsumenter har kring etiskt producerat material inom modehandeln och hur konsumenter agerar i ett köpbeslut. Det finns ett behov att undersöka vilka faktorer som är avgörande i etisk konsumtion för att kunna normalisera den rådande trenden om etisk konsumtion. Forskningsfrågor: - Vilka faktorer är det som avgör konsumenternas etiska köpbeslut? - Skiljer sig konsumenters etiska värderingar från hur de agerar vid köp av skor och väskor? Metod: Det empiriska materialet är insamlat med hjälp av femton olika semistrukturerade intervjuer. De informanter som valdes var modeintresserade och var mellan åldrarna 20-27 år.Intervjuerna utfördes till största del via internet med hjälp av tjänster såsom Facebookvideo-chat och Google Meet videokommunikation. Materialet är sedan sammanställt medhjälp av en tematisk analysmetod. Materialet kodades och delades in i kategorierna: (1)köpbeteende, (2) etiska värderingar och (3) djurens välfärd. Slutsats: Studien visar att konsumenter värderar stil och image som viktigast i ett köpbeslut, därefter värde för pengarna, komfort och bekvämlighet och till sist miljö och socialt ansvarstagande. Studien visar även att konsumenters värderingar skiljer sig från deras faktiska agerande och köpbeteende. Konsumenter beskriver att de värdesätter djurens välfärd och etiska faktorer högt, men deras faktiska köpbeslut styrs främst av stil och image samt värdet för pengar. / Background: The ethical clothing industry is subject to a persistent growth, and consumers become increasingly aware of where products come from, how they are produced and how they impact the environment and animals. Purpose: The purpose of this study was to analyse which values consumers have about ethically produced materials within the fashion industry, and how consumers act in purchasing decision. It is of interest to investigate which factors are decisive in ethical consumption to normalize the trend of ethical consumption. Research questions: - Which factors are decisive in consumer ethical purchasing decisions? - Do ethical values of consumers contradict their purchasing behaviour for shoes and bags? Method: Empirical data was collected through fifteen unique semi-structured interviews. Selected interviewees defined themselves as interested in fashion and their ages ranged 20-27years old. The interviews were conducted primarily over the internet through services such as Facebook video-chat and Google Meet video communication. The material was then compiled with a thematic analytic method. The material was quantified and divided into the following three sub-categories: (1) purchasing behaviour; (2) ethical values; and (3) animal welfare. Conclusion: The study finds that consumers value style and image the most in a purchasing decision, first runner up was perceived value, second runner up was comfort, and third runner up was environmental and social responsibility. The study also concludes that the pronounced ethical values of consumers contradict their actual behaviour. Consumers state they value animal welfare and ethical factors highly, but when it comes to their actual purchasing decisions factors such as style, image and perceived value are more decisive.

I den här kandidatuppsatsen inom Designteknik ska passform på shorts utforskas. I rapporten undersöks grensömmars passform i komfort, visuellt och under fysiska avprovningar. Olika faktorer som påverkar grensömmars passformsproblem analyseras. Arbetet baseras på ett samarbete mellan ett företag där en fältstudie utfördes, där företaget producerar träningskläder. Kärnan till ämnet uppkom när man sett brister i passform runt grensömmen på byxor och shorts i vävda material under avprovningar på marknaden. I tidigare forskning instämmer en stor majoritet av författarna att grensömmen är en kritisk punkt. Framställning av byxor med en god passform i grensömmen kan vara förhållandevis komplext men det beror inte bara på arbetslivserfarenheten. Under projektet granskas fyra befintliga shorts från marknaden. Det som dokumenteras är passformen, grensömmen på provpersoner och genomskärning av grensömmen för att utvärdera likheter och olikheter. Två shortsmodeller konstrueras utifrån litteratur och annan sekundära data. En tabell för kroppsmått för dam från företaget och mätningar på de tilldelade shortsen används som referens. Shortsens passform provas fram i form av 3D- simulering och på levande modeller. Resultatet av avprovningarna visar likheter av placering av veckbildning och dragningar i 3D- simuleringen respektive de fysiska avprovningarna. Shortsen provas även av i tränings positioner, det resulterade i att shortsen kändes annorlunda runt grensömmen vid hukande gentemot stående position och att grenkurvan ändrade form. Shortsen vidareutvecklades utifrån tidigare prövningar och studier, det resulterade i ett grundmönster. Grundmönstret ska kunna vara till hjälp för flera företag i deras framtagning av byxor och shorts till dam och minimera tillverkning av fysiska prototyper.

En el presente trabajo de investigación se llevaron a cabo todos los procedimientos de estudios necesarios para el desarrollo de un proyecto de negocio innovador y de ejecución viable, con el cual se busca cumplir con la satisfacción de la necesidad básica de vestir. El equipo llevó a cabo la investigación a un grupo de madres de familia, las cuales son las encargadas de realizar las compras de vestimentas para sus bebés. A través de ello, se logró identificar los problemas con respecto a la calidad de las distintas prendas de vestir de un bebé, las cuales generaban distintas enfermedades en la piel. Asimismo, mediante estas entrevistas se lograron escuchar opciones de solución ante los problemas que surgen en el vestir diario de un bebé. Debido a ello, nace EcoBaby con el fin de brindar productos confeccionados con algodón 100% orgánico para el extremo cuidado de la piel del bebé además permite la personalización de prendas a gusto del cliente. La rentabilidad que ofrece este proyecto es de 28.78%, ofreciendo un rendimiento equivalente al 31.28 % para los accionistas. Asimismo, el proyecto presentado requiere de una inversión total de S/30,012, de los cuales el 60% equivale al aporte de accionistas y el 40% restante deberá ser solicitado de manera externa, con el fin de lograr sacar adelante el proyecto. / In the present work of investigation all the procedures of studies were carried out necessary for the development of a project of innovative business and of viable execution, with which it is sought to fulfill the satisfaction of the basic need of dressing. The team carried out the research on a group of mothers, who are responsible for purchasing clothing for their babies. Through this, it was possible to identify problems with respect to the quality of the different garments of a baby, which generated different diseases in the skin. Also, through these interviews we were able to hear options for solutions to problems that arise in the daily dressing of a baby. Due to this, EcoBaby was born with the purpose of offering products made with 100% organic cotton for the extreme care of the baby's skin, in addition it allows the personalization of garments to the client's taste. The profitability offered by this project is 28.78%, offering a return equivalent to 31.28% for the shareholders. Likewise, the project presented requires a total investment of S/30,012, of which 60% is equivalent to the contribution of shareholders and the remaining 40% must be requested externally, in order to achieve the project's success. / Trabajo de investigación