Anticipating the challenges of a sustainable future requires a set of specific competencies, often called future skills. They range from systems-thinking, anticipatory future-thinking, normative value-thinking, entrepreneurial and strategic thinking, data literacy to both intrapersonal and interpersonal qualities of collaborative, integrated problem-solving and implementation (cf. Kirchherr et al. 2019; Brundiers et al 2021; OECD 2021). Future oriented learning assignments have to address these competencies and adequate solutions have to be provided for acquiring them. In many cases, due to fixed structures of curricula and accreditation processes related approaches are perceived as limiting and bureaucratic in order to adequately correspond to the dynamic of future skills for transformative action. In fact, they have to be addressed now in order to unfold their full potential soon in the future.

Leon Dash and Ted Conover have modeled an ethnographic approach to literary journalism. This approach combines literary journalism's compelling narrative techniques with ethnographic “naturalist-like” (Brewer, 2000) thoroughness and trustworthiness. Rosa Lee: A Mother in Urban America, by Leon Dash, and Newjack: Guarding Sing Sing, by Ted Conover, exemplify this painstaking method that skillfully uses the narrative craft, generates trustworthy data, and contributes to an academic body of knowledge as well as exposing findings to the general public. Dash, Conover, and others have demonstrated the synergy and problem-solving potential of merging anthropology with literary journalism, yet there is no typology, no common name and no set of ground rules describing this work. Identifying Dash's and Conover's methods may advance cross-pollination between anthropology and literary journalism, fields that share the role of reporting on contemporary culture. This cross-pollination serves both disciplines. Ethnography stands to increase its numbers of readers by enlisting the writing techniques of literary journalists and by publishing “more public-spirited” (Fillmore, 1987, p. 1) findings in more public venues. Literary journalism stands to be seen and applied as a credible form of qualitative science by enlisting trustworthy naturalistic methods and aiming to contribute to an academic body of knowledge. This thesis explores the promise of ethnographic naturalism in narrative form, as “scholarship for real readers” (S. Olsen, March 2, 2009, personal communication) by examining how practitioners meet rigorous naturalistic criteria for trustworthiness (Lincoln & Guba, 1985) and how they present findings in narrative forms and public venues. This exploration draws on personal interviews with Dash and Conover and analyses of their long-form narrative research texts in the context of other scholars' outlooks. Key findings include the discovery that although Dash and Conover were not consciously using naturalistic criteria for trustworthiness, their work meets these criteria. Another key finding is that while both writers consider themselves primarily journalists, they both have read anthropology extensively. A notable finding is the fact that Dash and Conover rely on time-invested “unfettered inquiry,” (Dash, 1996) the mind-set of insatiable curiosity, caring and the liberty to apply practices of other disciplines to conduct research, free from external controls.

L’émergence de la notion de développement durable est actuellement un point d’inflexion pour les politiques publiques. Pour renouveler son mode de gouvernance et afin d’introduire le développement durable dans les politiques des villes, les pays du Nord et du Sud ont intégré ce concept dans des textes législatifs majeurs. En France comme en Algérie, nous nous intéressons à l’évolution des mesures urbanistiques de réduction des nuisances urbaines, en particulier, le bruit. En France, la loi SRU incarne, par les Plans Locaux d’Urbanisme (PLU) et des Plans d’Aménagement et de Développement Durable (PADD), les principes de l’approche transversale des problématiques urbaines et le renforcement de la concertation avec les populations locales. En Algérie, loi n° 01-20 relative à l’aménagement et au développement durable du territoire n’a pas amené à des changements profonds sur les POS, mais elle leur a apporté certaines modifications pour leur permettre de suivre le sens du développement durable et la démocratie participative. L’enjeu de ce travail est d’étudier l’articulation entre le bruit et la planification urbaine à travers les documents d’urbanisme respectifs de chaque pays (PLU en France et POS en Algérie). La question principale est d’examiner la pertinence des nouvelles dispositions urbanistiques en ce qui concerne la réduction du bruit routier et d’évaluer leur mise en œuvre effective en termes de politiques et actions locales. Il s’agit de définir l’apport réel des changements institutionnels et instrumentaux motivés par le développement durable. Nous souhaitons également évaluer les avancées de l’action publique dans l’amélioration de la qualité environnementale. Pour saisir cette problématique, nous interrogeons, à travers les indicateurs de développement durable, les changements stratégiques, méthodologiques et culturels de la planification urbaine avec l’exemple de la prise en compte du bruit routier. Pour analyser les freins qui limitent ou qui risquent de limiter l’efficacité environnementale des documents d’urbanisme, nous proposons de rapprocher certains regards disciplinaires (urbanisme, droit et analyse des politiques publiques, environnement). Notre méthodologie se base aussi sur les entretiens avec les acteurs de la ville, les documents d’urbanisme locaux et des visites de terrains de trois communes franciliennes (Fontenay-sous-Bois, Saint-Denis, Boulogne Billancourt) et une commune algéroise (El Mohammadia) / The emergence of the sustainable development, thanks to the recent innovations in French and Algerian laws, is integrated progressively into political views and actions. For French urban planning, the SRU law and its action plans (PLU and PADD) propose a new transversal approach, making coherence between urbanism and environment. For Algerian urban planning, the law n° 01-20 of town planning and sustainable development doesn’t totally change the POS but it brought about changes in them in order to follow the direction of the sustainable development and the participative democracy. The target of this work is to study the link between the noise and the urban planning through. The respective documents of town planning of every country (PLU in France and POS in Algeria). The main question is to examine the relevance of the new urbanistic capacities with regards to the reduction of the road noise and to estimate their actual implementation in terms of politics and local actions. Our cross-disciplinary view allows a deep and complete analysis of this environment and public politics. This approach requires interviews with political and technical staff. It also requires following the elaboration of the urban planning instruments in three cities of Ile-de-France (Fontenay-sous-Bois, Saint-Denis, Boulogne Billancourt) and one city in Algiers (El Mohammadia).The analysis could allow to highlight the different measures in the field of the road noise, and to identify impediments in order to shape a typology of best practices

台灣整合行銷產業受限於市場規模小及與市場景氣連動性高的因素下，面臨利潤被壓縮的挑戰，提出創新服務勢必為未來發展的趨勢。另一方面，雖然政府大力投入資源於文化創意產業，民國一百年甚至被馬總統宣告為台灣設計年，但多數的創意品牌設計卻無法面臨市場機制的挑戰。本研究試圖探討能否導入整合行銷傳播模式於文化創意產業鏈，發揮以市場為導向的價值建置跨業資源整合平台，改變過往的產業開發商品模式。 　　本研究架構以「新視紀整合行銷集團」及其建置的「有藝氏創意商品整合平台」為例，綜合交易成本理論分析和透過與「有藝氏創意商品整合平台」實際運作成效，分析整合行銷傳播模式應用在文化創意產業的可行性與綜效。 　　研究結論發現，導入整合行銷傳播模式的「有藝氏創意商品整合平台」有效降低整體現在文化創意產業鏈開發商品過程中發生的交易成本，除提高創意商品化的可能性之外，亦加快商品從研發到上市的速度，而消費者則是整體產業鏈交易成本降低的最大受益者。 / The integrated marketing industry in Taiwan faces a low gross-profit challenge because the limited market share and its growth is highly relevant to the worldwide economy. Providing a creative service becomes a trend for the industry to respond those tough situations. Although the Taiwan government has been putting a lot of resources into the cultural and creative industry and President Ma Ying-Jeou announced that the year of Taiwan centenary (2011) is “Taiwan Design Year,” most of Taiwanese design companies could not cross through a marketing chasm successfully. Most creative products could not been accepted by mass consumers. Thus, this research seeks to explore the application of integrated marketing communications in cross-disciplinary and then analysis the feasibility of changing creative product developing processes with the integrated marketing communications model. This research uses the transaction cost theory and takes New Vision Integrated Marketing Communications Group and its subsidiary company, Unique Art Integrated Platform of Creative Products, as case study to evaluate the efficiency in creative product developing processes. This research concludes that “Unique Art Integrated Platform of Creative Products” which applied the integrated marketing communications model into the cultural and creative industry in Taiwan, indeed increased the possibility of developing creative products, decreased transaction costs in developing creative products, and shortened the whole developing process, from searching for a design to launching a product. Most importantly, consumers are beneficiaries, spend less money to buy creative products, because of this new business model.

近年來，許多企業希望透過不同領域的專家彼此合作，為組織解決日益複雜的難題。然而，跨專業團隊的合作過程充滿挑戰，過去文獻多專注於如何提升知識分享的效果，卻忽略了許多關鍵新知識必須由跨界團隊合作探索而來。在面對陌生情境下，這樣的探索尤其重要，例如：開發新產品、啟用新製程，但我們至今仍對跨專業社群如何合作探索的過程所知甚少。 為了探究這個議題，本研究採用民族誌的方式，追蹤半導體晶圓廠工程師如何在複雜的生產系統中解決跨專業的維修難題。過程中，工作者常常必須面臨因果錯綜複雜、責任歸屬不清、跨界溝通不良所導致的合作困境。研究發現要解決這樣的困境，工作者必須運用疆界物件引發三種工作實務：解讀現象背後的因果、改變合作關係、整合跨界知識，才能找出問題核心並對症下藥。 根據本研究發現，如果我們能了解工作者在特定情境中的學習過程，便可提升既有的知識管理與疆界物件理論。在實務議題上，本研究的發現也能幫助現有員工培訓與跨專業溝通方式。 / Recently, more and more companies are gathering different types of specialist in order to solve increasingly complex problems. But the efforts paid in the process of cooperation are challenging for enterprises. Previous researchers had focused on the transfer and share of cross-disciplinary knowledge. However, they neglected the fact that some critical knowledge must be learned by collaborative exploring in terms of particular situation. To understand this issue, an ethnography study was used to examine the process of trouble shooting undertaken by engineers who encountered complex problems in the fabrication of semiconductor wafers. This thesis addressed three primary challenges faced by engineers. First, the nature of the problem may not be defined appropriately at the beginning. Second, responsibility may not be clearly attributed by cross specialist team who is in charge of investigation. Third, without comprehensive contexts of the practice, communication between engineers is problematic itself. To overcome the problem, engineers must be able to go beyond standard operating procedures so that they can find a new path of solution. This thesis argues that the use of boundary objects is an effective trigger of problem solving. The use of a boundary object is then described as a means of decoding the contexts behind the objects, reforming the relationship of cooperation, and integrating knowledge systemically. These findings suggest that theories of knowledge management and boundary objects could be improved organically by considering what people do and how people learn in practice. Furthermore, these findings bring us practical implications of employee training and cross-disciplinary collaboration.

Purpose – SUFUvet is a cross-disciplinary teaching-learning project designed to adapt students’ soft skills and track usability and the concrete surplus value of work techniques in the field of visual media design. Design/methodology/approach – For SUFUvet, a collaboration between the Institute of Food Hygiene/University of Leipzig and the Media Center/Technische Universität Dresden was initiated. Bachelor students of media informatics generate 3D visualisations in the framework of SCRUM: Undergraduate veterinary students issue instructions in order to create an e-learning class. During the project, questionnaires, group discussions, and feedback methods are used to detect changes in selected soft skills. Originality/value – This design is meant to increase knowledge and employability by adapting student’s media, communication, and project management competences. Using SCRUM appears to be a new approach, not only in the field of programming, but for media production as well. Additionally, it offers an interdisciplinary work environment, which is rare but considered fruitful within university studies. Practical implications – The outcomes of the application are a 3D-visualised meat inspection e-learning class for veterinary students plus a documentation of SCRUM as a framework for visual media design. It is seen as an experiment for future applications in a variety of cross-disciplinary learning and media design cases.

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