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1	Virtual reality in tourism. Opportunity or pitfall? : Explorative case study of a place-based virtual reality experience of Mariebergsskogen / Virtuell verklighet i turismen. Möjlighet eller fallgrop? : En explorativ fallstudie om en platsbaserade virtuell verklighet upplevelse av Mariebergsskogen Kubitzek, Barbara January 2021 (has links) To what extent can virtual reality be used to induce real-life tourism? This question becomes even more relevant in these covid-19 times. However, research on virtual reality concerning tourism has not engaged substantively with this question yet and thus this study seeks to address this question. This thesis is an explorative case study of the development of the prototype of a place-based virtual reality experience of Mariebergsskogen in Karlstad, Sweden. The purpose of this study is to investigate and show how a place-based virtual reality experience can add value to the experience and promotion of Mariebergsskogen. This thesis goes beyond ocularcentrism highlighting the involvement of senses, the whole body and emotions in experiencing a destination. How can a deeper emotional connection to a destination be evoked through virtual reality revealing the characteristics, uniqueness and rootedness of the place? A geomedia approach is taken that combines a sensitivity to place with media to arrive at a multi-dimensional view of Mariebergsskogen considering place representations, engagements and its roots to history. Place is conceptualized by recourse to Lefebvre’s (2011) spatial triad: lived, perceived and imagined that are in a dialectic relationship. The methodological model created has been informed by the project on place-based digital experiences (PDU) at the University of Karlstad in Sweden. Tourists are considered active agents in creating tourism destinations and this study emphasizes their engagement as co-creators in the prototype development process. A methodological model is proposed that combines a place analysis with workshops consisting of a user study and a co-creation workshop supplemented with insights from interviews with virtual reality developers and stakeholders from Region Värmland and Karlstad Municipality. Virtual reality tourism virtual reality co-creation geomedia place-based virtual reality experiences place marketing Region Värmland Karlstad Municipality Mariebergsskogen experience design interaction design storytelling cultural heritage covid-19 pandemic communication Sweden case-study film 360° Lefebvre digital experiences destination marketing VR film cinematic virtual reality metaverse UX UI Skansen Sweden Visit Sweden Visit Värmland design processes Oculus Quest Google cardboard NFT methodological model PDU innovation marketing Virtuelle Realität Tourismus Marketing Schweden Geomedia Experience Design Kommunikation Covid-19 Pandemie Fallstudie Sinne Kultur Park Umwelt Virtuell Verklighet turism Karlstad Kommun Region Värmland Kommunikation pandemi kulturellt arv plats berättelse Interaction Technologies Interaktionsteknik Earth and Related Environmental Sciences Geovetenskap och miljövetenskap Studies on Film Filmvetenskap Communication Studies Kommunikationsvetenskap Economics and Business Ekonomi och näringsliv History Historia Cultural Studies Kulturstudier Computer and Information Sciences Data- och informationsvetenskap Human Computer Interaction Social Sciences Samhällsvetenskap Humanities and the Arts Humaniora och konst Engineering and Technology Teknik och teknologier Natural Sciences Naturvetenskap

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Virtual reality in tourism. Opportunity or pitfall? : Explorative case study of a place-based virtual reality experience of Mariebergsskogen / Virtuell verklighet i turismen. Möjlighet eller fallgrop? : En explorativ fallstudie om en platsbaserade virtuell verklighet upplevelse av Mariebergsskogen