The new territoriality is, in a geographic area, the socio-cultural interaction determined by present or past affinities, which gives it a distinct identity. Thus, this concept has now become an important subject of study in the social sciences, as well as an object of public policies that aims at designing strategies for development from territorial specificities. Taking into account market environments that offer a very high value differentiated products, these strategies are based on benchmarks of marked quality and able to produce goods that can be recognized in various areas of consumption. For this, the mobilization of social networks seeks to produce and disseminate 'recognition devices'. These are already long-term used in European countries and such devices have gained notoriety recently in Brazil through the granting of Geographical Indication (IG), in two forms: a Statement of Origin (IP) and Designation of Origin (DO). This study aimed to identify the experiences of Geographical Indication recognized in the RS, the IPs of the Valley of the Vineyards and the Pampa Gaúcho in the Southern Campanha, which took key elements in the consolidation of territorial identity manifest in the label indication of origin, contrasting their obstacles, challenges and processes adopted for the achievement and maintenance of the IG and the main impacts arising in their respective territories, with a view to the notion of territorial development. Methodologically, we proceeded with a rescue of material available on secondary sources and visits to the regions in focus for conducting semistructured interviews with key informants. The results were focused on the collection of the general characteristics of each experience, covering their peculiarities and contexts in which they occurred, the difficulties encountered in obtaining the registration of IGs, the most relevant results generated within the territory, and the problems and barriers to current and future maintenance of their IGs, ending with a comparison between the elements found. The experience of IP in the Valley of the Vineyards is nearly a territorial development strategy, since the economic goals led to the creation of a territorial marketing projection abroad, we attract an increasing flow of tourists the place and the social goals led to the (re) construction and promotion of local identity in the local community, to strengthen the sense of community, increase the confidence of the actors on the economic value of local culture, reflecting in large sectors of the territory. Moreover, the experience of IP Pampa Gaúcho da Campanha Meridional seems to have reached sufficient evidence enabling a process of territorial development based on the strategy of the IG, given its character still restricted to the sector in social and within the economic territory. The strategies for using recognition devices can provide the goods, services and agri-food basic territorial competitiveness and greater ability to integrate into differentiated items within the market, it may fulfill the characteristics of segmentation of consumption, as it is presented today, favorably produced to territorial development in the country. / As novas territorialidades representam, em um espaço geográfico, a interação sócio-cultural determinada por afinidades, presentes ou passadas, que conferem-lhe uma identidade própria. Assim, tal noção tornou-se atualmente uma importante temática de estudos nas ciências sociais, bem como objeto das políticas públicas que buscam traçar estratégias de desenvolvimento a partir de especificidades territoriais. Levando em conta ambientes de mercado que valorizam sobremaneira a oferta de produtos diferenciados, estas estratégias baseiam-se em referenciais de qualidade demarcados e capazes de produzir bens passíveis de serem reconhecidos em diversos âmbitos do consumo. Para tanto, recorrem a mobilizações de redes sociais que buscam produzir e difundir dispositivos de reconhecimento . De longa data já utilizados nos países Europeus, tais dispositivos ganharam notoriedade recentemente no Brasil através da concessão de Indicação Geográfica(IG), que se apresenta em duas modalidades: a Indicação de Procedência(IP) e a Denominação de Origem(DO). Este trabalho teve como objetivo identificar nas experiências de Indicação Geográfica reconhecidas no RS, as IPs do Vale dos Vinhedos e do Pampa Gaúcho da Campanha Meridional, quais elementos assumiram papel fundamental na consolidação da identidade territorial manifesta no selo de Indicação de Procedência, contrastando os seus obstáculos, desafios e processos adotados para a obtenção e manutenção da IG, bem como os principais impactos gerados nos seus respectivos territórios, com vistas à noção de desenvolvimento territorial. Metodologicamente, procedeu-se um resgate do material disponível em fontes secundárias, bem como visitas às regiões em foco para realização de entrevistas semi-estruturadas com informantes-chaves. Os resultados focaram-se no levantamento das características gerais de cada experiência, abordando as respectivas peculiaridades e contextos em que estas ocorreram; as dificuldades encontradas para obtenção do registro das IGs; os impactos mais relevantes gerados no território; e os problemas e entraves para a manutenção atual e futura das respectivas IGs, finalizando com um comparativo entre os elementos encontrados. O estudo apontou que a experiência da IP Vale dos Vinhedos aproxima-se do que pode ser considerado uma estratégia de desenvolvimento territorial, posto que os objetivos econômicos levaram à criação de um marketing territorial de projeção para o exterior, conseguindo atrair um fluxo crescente de turistas ao lugar e os objetivos sociais levaram à (re)construção e promoção da identidade territorial na comunidade local, com o sentido de reforçar o sentido de comunidade, aumentar a confiança dos atores no valor econômico da cultura local, repercutindo em amplos setores do território. Por outro lado, a experiência da IP Pampa Gaúcho da Campanha Meridional parece não ter alcançado elementos suficientes que indiquem estar viabilizando um processo de desenvolvimento territorial a partir da estratégia das IGs, dado o seu caráter ainda eminentemente setorial, com alcance demasiado restrito em termos sociais e econômicos no âmbito do território. Reforça-se, no entanto, com base nestas experiências, que as estratégias de uso de dispositivos de reconhecimento podem conferir aos bens, serviços e produtos agroalimentares de base territorial maior competitividade e possibilidade de inserção diferenciada no âmbito do mercado, pois podem corresponder às características de segmentação do consumo, tão presentes na atualidade, produzindo conjuntura favorável ao desenvolvimento territorial no país.

Submitted by Geandra Rodrigues (geandrar@gmail.com) on 2018-01-29T17:19:53Z No. of bitstreams: 0 / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2018-03-21T19:35:47Z (GMT) No. of bitstreams: 0 / Made available in DSpace on 2018-03-21T19:35:47Z (GMT). No. of bitstreams: 0 Previous issue date: 2017-08-11 / Introdução e objetivos: As indicações e utilidades da endoscopia digestiva alta (EDA) vêm se expandindo no escopo da gastroenterologia pediátrica, permitindo uma melhor abordagem das doenças gastrointestinais. Neste estudo, foram avaliadas as principais indicações da EDA com seus correlatos diagnósticos em crianças e adolescentes que se submeteram ao exame em um serviço de endoscopia especializado. Métodos: Trata-se de um estudo observacional retrospectivo em que foram coletados dados dos prontuários de crianças e adolescentes, entre 0 a 13 anos de 2007 a 2012 e de 0 a 17 anos de 2012 a 2014, que haviam se submetido à EDA. Resultados: O total de 426 prontuários foi inicialmente identificado como preenchendo os critérios de inclusão no estudo; destes, 16 foram mais tarde excluídos da análise e, portanto, 410 prontuários foram analisados no estudo. A idade variou de 1 mês a 17 anos com mediana de 8,8 anos, sendo 52,4% dos pacientes do sexo feminino. Epigastralgia e vômitos foram as principais indicações (52,4%) para realização da EDA. Do total de exames endoscópicos, quase metade (49%) não mostrou qualquer alteração. Esofagite de refluxo foi o diagnóstico mais observado (43,5%), seguida por nodosidade antral, estenose de esôfago, gastrite enantematosa e varizes de esôfago. Conclusões: Apesar da utilização da EDA em crianças ter aumentado substancialmente nas últimas décadas, não há, a rigor, um consenso baseado nos sintomas que ampare o médico em sua indicação desse procedimento. Isso se tornou visível com o alto percentual de exames normais observado neste estudo. / Background: The indications and uses of upper gastrointestinal endoscopy have been expanding in the scope of pediatric gastroenterology, allowing a better approach to several gastrointestinal disorders. In this study, it was evaluated the main indications of this procedure with its diagnostic correlates in children and adolescents who underwent the examination in a specialized endoscopy service. Methods: In this retrospective observational study, conducted between March 2007 and December 2014, data were extracted from the medical records of children and adolescents, between 0 and 13 years from 2007 to 2012, and from 0 to 17 years from 2012 to 2014, who was submitted to upper gastrointestinal endoscopy. Results: A total of 426 records were initially identified as fulfilling the inclusion criteria; of these, 16 were later excluded from the analysis and, therefore, 410 medical records were analyzed in the study. The age ranged from 1 month to 17 years, with a median of 8.8 years, of which 52.4% were female. Epigastralgia and vomiting were the main indications (52.4%) for upper gastrointestinal endoscopy. Of the total number of endoscopic exams, almost half (49%) showed no change. Reflux esophagitis was the most observed diagnosis (43.5%), followed by antralnodosity, esophageal stenosis, enanthematous gastritis and esophageal varices. Conclusions: Although the use of upper gastrointestinal endoscopy in children has increased dramatically in the last decades, there is, strictly speaking, no consensus based on the symptoms, which supports the physician in his/her, indication of this procedure. This became evident with the high percentage of normal exams observed in this study.

[pt] A comunicação boca a boca é considerada o fator de maior influência na fase de pré-compra. O estudo da troca de referências (indicações) pelo boca a boca tem se apresentado como um caminho eficiente para a compreensão mais completa sobre como os consumidores se comportam em relação a este fenômeno e o percebem em diversos aspectos. Pesquisas recentes sobre este tema identificaram expressivas variações de comportamento entre consumidores de diferentes nacionalidades. Este estudo faz um investigação sobre como se dá este fenômeno entre consumidores brasileiros e avalia uma possível variação de comportamento em função de diferenças de idade, sexo e classe social. / [en] The Word-of-mouth communication is considered to be the most influential factor in the pre-purchase phase. The study of Word-of-mouth referrals has proven to be an efficient way to a wider understanding of how final consumers behave and perceive this phenomenon in different aspects. Recent research on this issue have detect meaningful variations in consumer behavior of different nationalities. This study investigates how this phenomenon takes place among brazilian consumers and verifies a possible variation related to age, sex and social class.

Background: Current cesarean delivery (CD) rates in many industrialized countries are well above the recommended rates. Objective: The overall goal of this thesis was to identify sources for unnecessary CD. Specific objectives were to: 1) analyze the leading indications for CD and their associations with neonatal outcomes; 2) compare adverse birth outcomes between elective primary cesarean delivery (EPCD) and trial of labor after vaginal birth (TOLAV), and between elective repeat cesarean delivery (ERCD) and trial of labor after cesarean birth (TOLAC); and 3) assess the cost-effectiveness of ERCD and TOLAC. Methods: A retrospective cohort study was conducted. Leading indications for CD were analyzed and risks of neonatal outcomes between “soft” indications and “hard” indications were compared first, using 2006 to 2013 Better Outcomes and Registry Network Ontario data. A pair of analyses: comparing risks of adverse birth outcomes between EPCD and TOLAV and between ERCD and TOLAC, were then conducted using United States 2005 to 2010 birth registration data. Analysis were performed using logistic regression and propensity score matching models. Finally, a cost-effectiveness analysis between ERCD and TOLAC was performed. Results: The single largest contributor for overall CD was ERCD (34.3%) and for primary CD was dystocia (31.9%) in Ontario. Compared with infants of mothers with CD for “hard” indications, the risks of Apgar score <7 at 5 minutes for infants of mothers with CD for non-reassuring-fetal-status was increased, while the risks of Apgar score <7 at 5 minutes and neonatal death for infants of mothers with ERCD and dystocia were decreased. Compared with infants of mothers who underwent TOLAV, infants of mothers who underwent EPCD were more likely to require antibiotics and ventilation support, but less likely to have birth injury. On the other hand, compared with infants of mothers who underwent TOLAC, infants of mothers who underwent ERCD were less likely to require antibiotics and ventilation support. ERCD was similar to the TOLAC birth option in terms of cost effectiveness. Conclusions: Tight up criteria for “soft” indications such as labor dystocia could result in substantial reduction in CD without harming the infants.

Les Indications Géographiques (IG), désignent un label particulier utilisé pour assurer la qualité, l’origine et protéger les produits de la contrefaçon. Elles lient la qualité et la réputation d’un produit à un térritoire et sont très présentes en Europe, notamment en France. A l’heure où les consommateurs demandent davantage de transparence et d’information sur l’origine des biens qu’ils consomment, la valorisation des produits locaux représente un enjeu important. Nous analysons dans cette thèse, le consentement à payer des consommateurs pour les produits sous indications géographiques à l’aide de la base de données Kantar WorldPanel, qui regroupe des données d’achats des ménages français. L’accent étant mis sur les fromages AOP d’Auvergne, nous travaillons sur la période 2008-2010 qui représente la période de réforme et de restructuration des acteurs des filières AOP fromagères auvergnates. Dans un premier temps nous réalisons une méta-analyse afin d’observer ce que les études nous disent sur le sujet. Sachant que le consentement à payer est une prime du prix, nous estimons la dispersion et les déterminants des prix des fromages AOP d’Auvergne dans un second temps. Enfin, dans un troisième temps, nous répondons à notre question de recherche principale en estimant les déterminants de choix et le consentement à payer (CAP) des consommateurs. De façon globale, nous trouvons que l’indication géographique joue un rôle important dans l’esprit des consommateurs durant les actes d’achats, mais pour qu’elle soit plus efficace, elle doit être accompagnée par des stratégies de promotion initiée par les distributeurs et producteurs. De même les attributs des produits et les conditions de distributions jouent un rôle plus important dans les décisions d’achats, par rapport aux caractéristiques propres aux consommateurs. Enfin, nous notons que les consommateurs ont des CAP très différents d’un fromage AOP d’Auvergne à l’autre, mais ces CAP convergent tous vers un prix unique, qui représente le prix espéré par les consommateurs pour ces produits. / Geographical Indications (GIs) designate a particular label used to ensure quality, origin and protect products from counterfeiting. They bind the quality and the reputation of a product to a territory and are very present in Europe, especially in France. At a time when consumers are demanding more transparency and informations about the origin of the goods they consume, valuing local products represents an important issue. In this thesis, we analyze consumers' willingness to pay for products under geographical indications by using the Kantar WorldPanel database, which includes data of purchases of French households. With a focus on Auvergne PDO cheeses, we work on the period 2008-2010, which represents the period of reform and restructuring of actors in the Auvergne PDO cheeses sector. In a first step, we carry out a meta-analysis in order to observe what the studies tell us about the subject. Knowing that the willingness to pay is a price premium, we estimate the dispersion and the price determinants of Auvergne PDO cheeses in a second step. Finally, in a third step, we answer to our main research question by estimating determinants of choices and the consumers' willingness to pay (WTP). Globally, we find that the geographical indication plays an important role in the minds of consumers during purchasing activities, but in order to be more effective, it must be accompanied by promotion strategies initiated by distributors and producers. Similarly attributes of product and conditions of distribution play a more important role in the decisions of purchases, with regard to, the characteristics of consumers. Finally, we note that consumers have WTPs very different from a PDO cheese from Auvergne to another, but all these WTPs converge towards a single price, which represents the expected price of consumers for these products.

Estudio de caso para optar al grado de magíster en Estrategia Internacional y Política Comercial. / Las Indicaciones Geográficas son activos intangibles que otorgan valor a un producto con características únicas derivadas de su lugar de origen. Estos productos son altamente cotizados en mercados internacionales, ya que actualmente, consumidores adquieren productos que certifiquen su calidad, reputación y origen. En el caso de Chile, no existe una sensibilización acerca de la importancia de estos Derechos de Propiedad Intelectual, sólo existen 12 productos registrados. El Limón de Pica fue el primer producto en obtener esta certificación en el año 2010. Este estudio da a conocer los principales motivos de un grupo de productores para obtener la Indicación Geográfica del Limón de Pica, y determinar los efectos que esta obtención trajo al desarrollo de la localidad de Pica. Se entrega información acerca del trabajo que realizaron productores, el sector público y privado para obtener el registro y, posteriormente, para posicionar al Limón de Pica en el mercado nacional e internacional. Siete años después de obtener el registro, factores cómo el desconocimiento acerca del tema, la falta de asociatividad entre productores y los proyectos a corto plazo, han impedido su utilización. El sector público les ha dado un gran apoyo para sacar adelante su Indicación Geográfica, pero parecen no responder a las verdaderas necesidades de los actores. / Geographical Indications are intangible assets that add value to a product with unique characteristics deriving from their geographical origin. These products are highly valued in international markets and, nowadays, consumers mainly acquire certified products that protect their quality, reputation and origin. In the Chilean case, there is a need to increase awareness about the importance of Intellectual Property Rights, specially about Geographical Indications. There are only 12 products registered in Chile and Limón de Pica was the first product that obtained this certification in 2010. This investigation shows the main reasons why a group of people obtained Limón de Pica Geographical Indication, and it determines its effects on the local development of Pica. This investigation also gives information regarding how farmers, and the public and private sector worked to obtain this certification and to promote Limón de Pica in both national and international markets. Seven years have passed since they received the certification, but elements such as lack of knowledge, lack of cooperative work and short-time projects, have hindered its use. The public sector has provided them with a great support to develop their Geographical Indication, but it seems that they have not been able to fulfill farmers’ true needs.

Dans un contexte de foisonnement des circuits courts de proximité, les enjeux de qualité invitent à déplacer la focale géographique, de produits spécifiques caractérisés par leur origine vers des produits ordinaires caractérisés par leur provenance. Se pose alors la question des modalités d’attachement de ces produits ordinaires aux milieux géographiques. À la fois aliments du quotidien et éléments de matériel végétal communs, les pommes et les pommes de terre permettent d’aborder les enjeux de reconnexion entre agriculture et alimentation autour de la notion de système agri-alimentaire territorial. Sur trois espaces de moyenne montagne – en France (Ardèche, Bauges) et en Italie (Ligurie) – cette thèse propose une analyse des trajectoires de dix collectifs passant par des phases de controverses qui les conduisent à se tourner vers des dispositifs de qualification plus souples que les indications géographiques. Conservant des logiques d’enracinement inspirées d’une rhétorique du terroir, ils ne versent pas pour autant dans le modèle des circuits courts de proximité, et maintiennent pour la plupart la question variétale au cœur de leurs préoccupations. La thèse montre que cette dernière ne peut être traitée à l’échelle des territoires qu’à condition d’envisager la production alimentaire de manière intégrée, c’est-à-dire en impliquant une diversité d’acteurs, capables de concevoir dans un même mouvement différentes étapes de qualification, de la gestion du matériel végétal à la consommation des aliments. L’émergence et la viabilisation de tels systèmes agri-alimentaires territoriaux ouvrent des débats politiques, et posent la question des modalités de l’action publique pour favoriser de tels dispositifs, dont on observe qu’ils tiennent principalement à des figures individuelles et à des lieux de médiation. / In a context of proliferation of short supply chains, issues of quality invite a shift in geographical focus, moving from specific products characterized by their origin to ordinary products characterized by their provenance. This shift raises the question of the modalities of attachment that these common products have to geographical areas. Everyday foods and common plant materials such as apples and potatoes allow for particular discussion around the issues concerning the reconnection of agriculture and food, specifically around the concept of territorial agri-food systems. Looking at three medium mountain areas - in France (Ardèche, Bauges) and Italy (Liguria) - this thesis proposes an analysis of the trajectories of ten different food collectives through the varying phases of controversy that are driving them towards qualification devices which are more flexible than purely geographical indications. Maintaining the logic of 'rooting', inspired by a territorial rhetoric, the collectives do not fall into the short supply chains model, and maintain, for the most part, the varietal question at the heart of their concerns. This thesis shows that this varietal question can only be treated at the territorial level if we consider the production of food as integrated. That is to say, involving a variety of stakeholders, capable of designing various stages of qualification in the same movement, from plant material management to food consumption. The emergence and realizable qualities of these territorial agri-food systems incite political debate, and raise the question of the public action modalities to promote these devices, which we notice are mainly due to individuals and places of mediation.

Depuis la signature de l'Accord sur les aspects de droit de propriété intellectuelle touchant au commerce (ADPIC), les membres de l'OMC doivent prévoir les moyens juridiques de protection des indications géographiques définies comme des indications identifiant un produit dont une qualité, réputation ou autre caractéristique déterminée peut être attribuée essentiellement à son origine géographique. Ainsi l'Inde, pays émergent à l'histoire ancienne, doté de nombreux produits d'origine, a mis en place un cadre juridique sui generis pour la protection des indications géographiques qui éclaire d'un jour nouveau le concept de lien entre un produit et son origine formalisé en France au début du 20ème siècle avec l'appellation d'origine puis étendu au niveau européen en 1992. La thèse montre premièrement comment l'Inde, pays de l'Ancien monde comme la France, utilise activement le droit des indications géographiques pour protéger les produits de l'artisanat et les variétés anciennes, reflets de son identité culturelle, en réponse aux menaces de la mondialisation. L'expérience indienne questionne le droit français et européen quant à la prise en compte des savoir-faire traditionnels en l'absence de facteurs naturels pour justifier l'ancrage au lieu, tout en confirmant l'intérêt des indications géographiques pour protéger la diversité des variétés végétales. Deuxièmement, le rôle omniprésent de l'Etat en Inde dans la protection des indications géographiques contraste avec le retrait de l'intervention des pouvoirs publics en France lié au contexte de libéralisation économique. L'intervention du gouvernement indien qui aboutit à l'enregistrement d'indications géographiques au nom de l'Etat se justifie par la défense des producteurs défavorisés, et la nécessité de préserver les produits de l'identité indienne. Le modèle indien de dualité des sujets de droit entre le propriétaire des indications géographiques, qui s'avère être directement ou indirectement l'Etat, et les utilisateurs des indications géographiques qui doivent être enregistrés auprès de l'Office compétent interroge la nature juridique de l'indication géographique, que ce soit son caractère collectif ou sa dimension de droit public. Nous défendons l'idée que l'indication géographique doit être qualifiée de droit d'usage, le principe de propriété devant être rejeté.

Mémoire numérisé par la Division de la gestion de documents et des archives de l'Université de Montréal.

Esta pesquisa investiga nas 122 dissertações de vestibular que compõem o corpus, produzidas por alunos de ensino médio de um colégio da Grande São Paulo os traços espaçotemporais que lhes são constitutivos. Tomando como base o conceito bakhtiniano de cronotopo que, sem se confundir com a noção de contexto, designa a indissociabilidade entre espaço e tempo nos textos e na vida concreta (BAKHTIN, 1998) , estuda-se a intrincada relação entre os sujeitos, os ambientes escolares e a sua história. Essa relação pressupõe uma concepção de linguagem em que os sujeitos (falantes ou escreventes) lidam com a língua sempre a partir da relação que têm com o outro, o que inclui a relação também com um dado cronotopo. Dessa preocupação mais geral, deriva o cumprimento de três objetivos específicos: foi definido como constitutivo dessas redações o que se passou a chamar de cronotopo da avaliação; foi verificada a conformação da dissertação de vestibular como gênero do discurso, na relação constitutiva com esse cronotopo; e foram consideradas as implicações do mesmo cronotopo para o ensino e a aprendizagem da escrita, especialmente quanto à retração da autoria. Na análise, foram selecionadas marcas linguísticas representativas do processo de produção das redações: dentre outras, formas de encantamento do leitor-avaliador o supradestinatário (BAKHTIN, 2015); a ausência de evidencialidade, dissimulada por um uso específico da modalidade (HALLIDAY, 2014); generalizações; e marcadores de esquiva da responsabilidade enunciativa. Como resultado, constatou-se que se coadunam três perspectivas: a de um modelo de educação forjado pela modernidade, de tradição racionalista em que predomina o conteudismo (ORLANDI, 2015) ; a do letramento autônomo (criticado por STREET, 2015) e a de um legado da educação privada, cujo caráter propedêutico no ensino de escrita aparece intimamente ligado a interesses mercadológicos. Toma-se, pois, como um dos resultados desta pesquisa, a proposição da noção de cronotopo da avaliação, formulada como o compósito dessas três perspectivas. Os resultados obtidos indicam que, nesse cronotopo, a produção de texto e o ensino da escrita padecem de prejuízos e distorções, a mais importante, talvez, sendo a de, ao conceber o ensino por meio de gêneros do discurso, enfatizar a produção do aluno via modelos fixos (CORRÊA, 2013), abrindo espaço e legitimando a prática de retração da autoria. / This research investigates in 122 texts that simulate college entrance exams dissertations, written by pre-college students from a school in São Paulo the space-time features that constitute them. Taking the chronotope, a bakhtinian concept, as a starting point which is not the same as context and describes the inseparability between space and time in the texts and in the concrete life (BAKHTIN, 1998) , we study the intricate relation between subjects, school environment and its history. This relation assumes a language conception according to which subjects (talkers or writers) deal with language considering otherness, what also includes the link with the chronotope. From this more general concern, there are three specific goals: it was defined as constitutive of these texts what is called the evaluation chronotope; it was verified the constitution of college entrance exams dissertations as a genre of discourse, in the relation with this chronotope; at last, we considered the implications of this chronotope for teaching and learning of writing, especially in regards of authorship disencouragement. In the analysis, we selected linguistic traits that represent the text production: enchantment forms of the reader-evaluator the superadressee (BAKHTIN, 2015); the absence of evidence, suppressed by a specific modality use (HALLIDAY, 2014); generalizations; and markers of avoidance of enunciation responsibility. As results, we could observe that there are three convergent perspectives: an education model brought by modernity, that relates to rationality tradition in which we see what ORLANDI (2015) calls conteudismo (focus in the content) ; the autonomous literacy model (criticized by STREET, 2015) and the private education legacy, that focus in the preparation of students for the university and is strictly linked to marketing interests. These three perspectives, in intersection, configure the evaluation chronotope. The results indicate that, at this chronotope, the text production and writing teaching has distortions: the most important of these are the teaching through fixed models (CORRÊA, 2013), practice that is responsible for authorship disencouragement.