The purpose of this study was to develop recommendations for using more efficient lighting and better graphic design to create a more uniform structure in the exhibition hall “Road to the past” in Jönköping County Museum by answering the following questions at issue: 1) How are the objects in the exhibition hall “Road to the past” exposed today? 2) How can you use lighting and graphic design to create structure in the exhibition and strengthen the expression in the exhibition? Our work is based on observations and open group interviews. We observed the exhibition hall “Road to the past” during day and evening. In the same hall, we observed a guided tour that we followed up with open group interviews. Finally, we observed four exhibition halls in Stockholm that are located at the Historical Museum, Royal Armory and at the Army Museum. The purpose of the observation of exhibition hall "Road to the past" was to answer the first question of issue. The observations in Stockholm, the observation of the tour and the interviews were some of the basis for responding to our second question of issue. The results of this study show that graphic design and lighting design can enhance the expression of the exhibition hall. Examples are given of how to work with colors that attract attention and how information texts can be designed in a guided and easy to read manner. In addition, it explains how the lighting can be adjusted to the objects in the hall as well as the human vision. To spatially dispose the objects in the exhibition in a logic and guiding way is also described as a method to enhance the expression of the exhibition. The result of the investigation shows that through color selection, and outline of the lighting one also can create a flow of the exhibition hall that leads the visitor through the exhibition. We conclude that the visitors’ experience of the exhibition hall “Road to the past” at the moment is strongly linked to whether it is part of a guided tour or not. The essay discusses solutions so that the exhibition can be more self-guiding. / Syftet med detta examensarbete var att ta fram rekommendationer för hur man med hjälp av mer ändamålsenlig belysning och grafisk design kan skapa en tydligare och mer enhetlig struktur i utställningen ”Vägen till det förflutna” vid Jönköpings Läns Museum genom att besvara följande frågeställningar: 1) Hur exponeras föremålen i utställningssalen ”Vägen till det förflutna” i dagsläget? 2) Hur kan man stärka uttrycket i utställningen och skapa en tydligare och mer enhetlig struktur med hjälp av bättre grafisk design och mer ändamålsenlig belysning? Vi har i studien använt oss av observationer och öppna gruppintervjuer. Inledningsvis observerade vi utställningssalen ”Vägen till det förflutna” under dags och kvällstid. Efter detta genomförde vi en observation av en guidad tur i samma sal som vi sedan följde upp med öppna gruppintervjuer. Slutligen observerade vi fyra andra utställningssalar i Stockholm som finns belägna på Historiska Museet, Livrustkammaren och på Armémuseum. Syftet med observationen av utställningssalen ”Vägen till det förflutna” var att svara på frågeställning ett. Observationerna i Stockholm, observationen av den guidade turen samt intervjuerna har använts för att svara på frågeställning två. Resultatet av studien visar att man med grafisk design och ljusdesign kan förstärka uttrycken i utställningssalen. Exempel ges på hur man kan jobba med färgval som attraherar och lockar till uppmärksamhet och hur informationstexter kan utformas på ett guidande och lättläst sätt. Vidare beskrivs hur belysningen kan anpassas, dels till salens föremål och dels till det mänskliga synsinnet.  Att spatialt disponera utställningsföremålen vägledande och logiskt beskrivs också som ett sätt att förstärka uttrycket i utställningen. Resultatet av undersökningen visar att man genom färgval, disposition och belysning också kan skapa ett flöde i utställningssalen som leder besökaren genom utställningen. Vi har dragit slutsatsen att besökarnas upplevelser av utställningssalen "Vägen till det förflutna" i nuläget är starkt kopplade till om man ingår i en guidad tur eller inte. I arbetet diskuteras lösningar för hur utställningen i högre grad kan göras självguidande.

Purpose: The purpose of this study is to investigate consumer’s attitude towards licensed products in relation to the parent brand, with respect to perceived quality, likelihood to buy and associations’ transferability. Background: Brand licensing has become one of an increasingly popular ways of stretching a brand into new product categories to reach more consumers in new markets. Despite the fact that brand licensing is less risky than building a brand from scratch, the odds that licensed products will fail are still high. That is why, it is interesting to investigate consumers’ attitudes towards brand licensing in fast moving consumer goods sector and see how perceived quality, likelihood to buy and transferability of parent brand associations will impact the licensing strategy. Method: The authors will use quantitative approach; data will be gathered using self-administered questionnaires. Furthermore, the data will be analysed using SPSS, namely by employing Spearman’s correlation. Conclusion: The results of this study indicate that perceived quality, likelihood to buy and associations of the parent brand have a positive impact on the licensed products only if there is a high degree of perceived fit between the two product categories. Consumers welcome new licensed product that is in the related product category, however, the consumers appear to be sceptical to the product that is outside of the core market of the parent brand.

Studien har  undersökt matematiklärare på gymnasiet och deras erfarenheter från att använda interaktiva skrivtavlor (Smartboard, Activboard & Teamboard). Åtta lärare har blivit intervjuade i en kvalitativ undersökning med fenomenografiskt fokus. Det blir idag allt mer populärt med interaktiva skrivtavlor i svenska skolor. Många skolor har valt att satsa mycket pengar på att installera interaktiva skrivtavlor, trots att det råder delade meningar om huruvida det finns något samband mellan tavlorna och förhöjda elevprestationer. Skolan har under många år haft en hög förväntan på IT. Trots att flera av de undersökta lärarna i studien är positiva så finns det också många negativa erfarenheter att ta lärdom av. Inte minst ifrågasätts hur man infört tekniken på de olika skolorna och vilka intressen som ligger bakom. I studien kan du läsa om goda användningsexempel i matematikundervisningen. Du kan också ta del av de begränsningar som lärare upplever att tavlan har då den används i matematiken. Lärare diskuterar bland annat följande teman; förberedelse, spara och publicera, motivation och skriv- och rithjälp.

<p><strong>Purpose</strong></p><p>The purpose of this thesis is to explore how students at Jönköping University can establish a new business and to what extent Science Park Jönköping is involved throughout the business creation process.</p><p><strong>Background</strong></p><p>Numerous researches have been done on new venture creation and business incubation. However, these two areas of research are rarely combined. When it comes to venture creation, most theories focus either solely on the start-up process or on the entrepreneur and the environment. The novelty of this thesis lies in combining those two different fields of research and at the same time focusing on the entrepreneur, the environment and the start-up process. The authors aim at investigating the start-up process in connection with the business incubator Science Park Jönköping. This paper is opposing new venture creation process theory with empirical findings and further examining the influence of the business incubator Science Park Jönköping.</p><p><strong>Method </strong></p><p>The authors of this paper followed a qualitative approach which was implemented in the form of personal interviews. The participants of this study are entrepreneurs who created their venture in cooperation with Science Park Jönköping as well as one representative from Science Park Jönköping.</p><p><strong>Conclusion</strong></p><p>Contrary to previous research, the participants of this study do not perceive the business creation process and its stages as linear. Moreover, influential factors like the attributes of the entrepreneur and the environment have to be taken into account when speaking about the start-up of a company. Science Park Jönköping offers services at all stages of the process whereas the most intense contact between the business incubator and the entrepreneur takes place in the very beginning.</p>

<p>The purpose of this study was to develop recommendations for using more efficient lighting and better graphic design to create a more uniform structure in the exhibition hall “Road to the past” in Jönköping County Museum by answering the following questions at issue:</p><p>1) How are the objects in the exhibition hall “Road to the past” exposed today?</p><p>2) How can you use lighting and graphic design to create structure in the exhibition and strengthen the expression in the exhibition?</p><p>Our work is based on observations and open group interviews. We observed the exhibition hall “Road to the past” during day and evening. In the same hall, we observed a guided tour that we followed up with open group interviews. Finally, we observed four exhibition halls in Stockholm that are located at the Historical Museum, Royal Armory and at the Army Museum. The purpose of the observation of exhibition hall "Road to the past" was to answer the first question of issue. The observations in Stockholm, the observation of the tour and the interviews were some of the basis for responding to our second question of issue.</p><p>The results of this study show that graphic design and lighting design can enhance the expression of the exhibition hall. Examples are given of how to work with colors that attract attention and how information texts can be designed in a guided and easy to read manner. In addition, it explains how the lighting can be adjusted to the objects in the hall as well as the human vision. To spatially dispose the objects in the exhibition in a logic and guiding way is also described as a method to enhance the expression of the exhibition. The result of the investigation shows that through color selection, and outline of the lighting one also can create a flow of the exhibition hall that leads the visitor through the exhibition.</p><p>We conclude that the visitors’ experience of the exhibition hall “Road to the past” at the moment is strongly linked to whether it is part of a guided tour or not. The essay discusses solutions so that the exhibition can be more self-guiding.</p> / <p>Syftet med detta examensarbete var att ta fram rekommendationer för hur man med hjälp av mer ändamålsenlig belysning och grafisk design kan skapa en tydligare och mer enhetlig struktur i utställningen ”Vägen till det förflutna” vid Jönköpings Läns Museum genom att besvara följande frågeställningar:</p><p>1) Hur exponeras föremålen i utställningssalen ”Vägen till det förflutna” i dagsläget?</p><p>2) Hur kan man stärka uttrycket i utställningen och skapa en tydligare och mer enhetlig struktur med hjälp av bättre grafisk design och mer ändamålsenlig belysning?</p><p>Vi har i studien använt oss av observationer och öppna gruppintervjuer. Inledningsvis observerade vi utställningssalen ”Vägen till det förflutna” under dags och kvällstid. Efter detta genomförde vi en observation av en guidad tur i samma sal som vi sedan följde upp med öppna gruppintervjuer. Slutligen observerade vi fyra andra utställningssalar i Stockholm som finns belägna på Historiska Museet, Livrustkammaren och på Armémuseum. Syftet med observationen av utställningssalen ”Vägen till det förflutna” var att svara på frågeställning ett. Observationerna i Stockholm, observationen av den guidade turen samt intervjuerna har använts för att svara på frågeställning två.</p><p>Resultatet av studien visar att man med grafisk design och ljusdesign kan förstärka uttrycken i utställningssalen. Exempel ges på hur man kan jobba med färgval som attraherar och lockar till uppmärksamhet och hur informationstexter kan utformas på ett guidande och lättläst sätt. Vidare beskrivs hur belysningen kan anpassas, dels till salens föremål och dels till det mänskliga synsinnet.  Att spatialt disponera utställningsföremålen vägledande och logiskt beskrivs också som ett sätt att förstärka uttrycket i utställningen. Resultatet av undersökningen visar att man genom färgval, disposition och belysning också kan skapa ett flöde i utställningssalen som leder besökaren genom utställningen.</p><p>Vi har dragit slutsatsen att besökarnas upplevelser av utställningssalen "Vägen till det förflutna" i nuläget är starkt kopplade till om man ingår i en guidad tur eller inte. I arbetet diskuteras lösningar för hur utställningen i högre grad kan göras självguidande.</p>

<p>Munksjökajen is an old industrial estate on the western shore of Munksjön in Jönköping. The purpose of this thesis is to develop Munksjökajen in accordance with the program for Jönköping’s future development – Stadsbyggnadsvisionen – drawn up by the city council.</p><p>Munksjökajens relations to the surrounding areas have been investigated as well as the need for public transport and possibilities for commercial, municipal and private businesses to operate in the area.</p><p>The final proposal has a relatively high degree of preserved industrial buildings. New buildings vary in shape and expression in order to create an interesting and diverse environment. The proximity to the lake adds character to the neighbourhood and the water is accentuated by the integration of it in the area.</p>

Syfte: Öka kunskapen om vilka bostadskvalitéer som tillför värde för brukarna i ett flerbostadshus. Metod: Etnografisk ansats, dokumentanalys, kvalitativ innehållsanalys, intervjuer med brukare och inredningsarkitekt samt observationer är metoderna som har använts i studien. Resultat: Målet med studien har varit att analysera öppna planlösningars utformning i ett flerbostadshus, baserat på perspektiv och åsikter från både arkitekt och brukare. Värdeskapande kvalitéer som brukarna ser med öppen planlösning är öppenhet och ljus. Den öppna planlösningen är en stor social yta vilket både brukare och arkitekt tycker är en viktig kvalité. Idag har köket utvecklats till en trend och statusmarkör vilket återspeglas i dess design och utformning. Konsekvenser: De studerade planlösningarna är flexibla eftersom brukarna själva kan bestämma funktion för rummen. Kök och vardagsrum möbleras och får olika funktioner beroende på brukarnas preferenser och åsikter. Vidare ska lägenheter med öppen planlösning vara socialt hållbara genom att kök och vardagsrum ska kunna skiljas av. I studien är de stora lägenheterna socialt hållbara medan de mindre saknar möjlighet för avskiljning och flexibilitet. Begränsningar: Studien går inte applicera på andra brukare för att få fram samma resultat. Studien lyfter brukarnas åsikter om sin bostad och det finns inte ett generellt giltigt svar i deras värderingar. Flerbostadshus med hyresrätter valdes för att i större mån nå brukare i olika åldrar och med olika bakgrund. / Purpose: To increase the knowledge about valuable housing qualities for residents in a housing estate. Method: An ethnographical approach was used as a method in the study along with document analysis, qualitative content analysis, interviews with residents and an interior designer along with observations. Findings: The aim of the study has been to analyse open plan solutions in a housing estate based on opinions and perspectives from residents and an interior designer. The open plan solution works as one big social area where qualities such as space and brightness are highly appreciated by both residents and the interior designer. The kitchen has through its design become a trend and a status marker. Implications: The analysed plan solutions are flexible because the residents have the opportunity to decide what function the room should have. The kitchen and living room can be furnished in different ways and through those fulfil different types of functions according to the residents’ preferences. Apartments that have open plan solutions need to be socially sustainable which can be achieved if the kitchen and living room can be divided into separate rooms. The big apartments in this study are socially sustainable but the smaller apartments are not because of the lack of flexibility. Limitations: This study cannot be applied on other residents in order to come to the same conclusion. The study focuses on the residents opinions about their home and therefore there is no generally valid answer. The reason for choosing housing estates for this study was to be able to reach residents with different backgrounds and ages.

Munksjökajen is an old industrial estate on the western shore of Munksjön in Jönköping. The purpose of this thesis is to develop Munksjökajen in accordance with the program for Jönköping’s future development – Stadsbyggnadsvisionen – drawn up by the city council. Munksjökajens relations to the surrounding areas have been investigated as well as the need for public transport and possibilities for commercial, municipal and private businesses to operate in the area. The final proposal has a relatively high degree of preserved industrial buildings. New buildings vary in shape and expression in order to create an interesting and diverse environment. The proximity to the lake adds character to the neighbourhood and the water is accentuated by the integration of it in the area.

One such change in the area of digitalisation is what is known as Vision e-health 2025, which is a vision that the Swedish government, municipalities and counties founded with the goal of being the best in the world in terms of e-health by 2025, thus keeping up with the continuous development and expectations of the society. The purpose of this study is to investigate how three different professions at health centres in Region Jonkoping work with the implementation of Vision e-health 2025 in terms of the implementation-theory defined understand, want and how -steps. The study is a comparative study with three in-depth interviews consisting of an operations manager, a development manager and a doctor. The overall conclusion of the study indicates that even if the various professions have some knowledge of Vision e-health 2025, and they in their daily work have the resources to be able to work with the vision and digitalisation, they lack deeper knowledge of Vision e-health 2025. As such, in order to fulfil the vision’s goals, they need more information and education on how they, in their professions, should work with Vision e-health 2025. One reasonable starting point could be to deepen their knowledge of the vision itself, as having a strong willingness and incentive to work with digitisation at their health centres is an inadequate foundation to actually implement the said vision and goals therein.

Climate alliances like the Climate Council Jönköping have a big impact on combating environmental issues on a local level. Research shows that communication plays a crucial role in such cross-sector partnerships to enhance the collaboration between its members. This thesis wants to explore the impact of climate alliances on their members’ sustainable communication and CSR initiatives, using the example of the Climate Council Jönköping. Based on different theories, namely Communication Constitutes Organization Theorizing, the Model of CSR Implementation, and the Value Belief Norm Theory of Environmentalism, the aim was to contribute knowledge to the research fields of sustainable communication, CSR, and collaboration. To explore the existing research gap, twelve semi-structured interviews with experts from different member organizations of the Climate Council were conducted. By applying qualitative content analysis, it became visible that the Climate Council’s impact on communication and CSR efforts differs among the members. On the one hand, it can be difficult to include the campaigns of the council into one’s own communication. On the other hand, the membership raises awareness about sustainability and environmental topics and enables collaboration and knowledge exchange through cross-sector partnerships. Based on the findings, it can be recommended to the Climate Council to provide more communication material for the members for easy integration. Additionally, more events can increase the visibility of the council and raise awareness for local cross-sector collaborations to tackle environmental problems, enable new networking options, and establish innovative partnerships.