Submitted by Niko Stäger (nikostaeger@gmail.com) on 2014-11-07T23:23:04Z No. of bitstreams: 1 NIKO STAEGER - MASTER THESIS.pdf: 1292135 bytes, checksum: f5c9d4d530d8327489b7aec48d3ae60b (MD5) / Approved for entry into archive by Luana Rodrigues (luana.rodrigues@fgv.br) on 2014-11-10T12:14:52Z (GMT) No. of bitstreams: 1 NIKO STAEGER - MASTER THESIS.pdf: 1292135 bytes, checksum: f5c9d4d530d8327489b7aec48d3ae60b (MD5) / Made available in DSpace on 2014-11-10T12:24:38Z (GMT). No. of bitstreams: 1 NIKO STAEGER - MASTER THESIS.pdf: 1292135 bytes, checksum: f5c9d4d530d8327489b7aec48d3ae60b (MD5) Previous issue date: 2014 / O modelo lean startup representa uma forma recente de desenvolver novos produtos e serviço. No entanto, existe pouca informação sobre a implementação em empresas. O autor desta tese aborda esta lacuna na literatura, fornecendo um exemplo prático de uma organização adaptando o modelo lean startup. O estudo de caso único envolve o intermediário de serviços aéreos Pro Sky que tenta desenvolver um novo serviço de concierge em aeroporto. Um entendimento profundo é obtido por meio de entrevistas, participant-observation e a simulação do novo serviço. Em comparação com desenvolvimentos passados de novos serviços na Pro Sky, o modelo lean startup ajuda a acelerar o processo de desenvolvimento, reduzir o desperdício de recursos e reduzir os efeitos negativos dos vieses cognitivos. O modelo reforça o objetivo da Pro Sky se desenvolver numa empresa voltada para o cliente. Obstáculos incluem oferecer aos clientes um produto inacabado e o medo resultante da perda de reputação.

Submitted by Helio Ricardo Souza de Lemos (heliolemos@gmail.com) on 2015-01-05T19:36:14Z No. of bitstreams: 1 CIM I - HELIO LEMOS - THESIS FINAL - 20141201.pdf: 1543161 bytes, checksum: 88de0f8271b8c335350d5ec0e97708e4 (MD5) / Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2015-01-06T12:20:27Z (GMT) No. of bitstreams: 1 CIM I - HELIO LEMOS - THESIS FINAL - 20141201.pdf: 1543161 bytes, checksum: 88de0f8271b8c335350d5ec0e97708e4 (MD5) / Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2015-01-12T12:47:12Z (GMT) No. of bitstreams: 1 CIM I - HELIO LEMOS - THESIS FINAL - 20141201.pdf: 1543161 bytes, checksum: 88de0f8271b8c335350d5ec0e97708e4 (MD5) / Made available in DSpace on 2015-01-12T12:47:34Z (GMT). No. of bitstreams: 1 CIM I - HELIO LEMOS - THESIS FINAL - 20141201.pdf: 1543161 bytes, checksum: 88de0f8271b8c335350d5ec0e97708e4 (MD5) Previous issue date: 2014-09-30 / This research aimed to find out which are the main factors that lead technology startups to fail. The study focused on companies located in the Southeast region of Brazil that operated between 2009 and 2014. In the beginning, a review of the literature was done to have a better understanding of basic concepts of entrepreneurship as well as modern techniques for developing entrepreneurship. Furthermore, an analysis of the entrepreneurial scenario in Brazil, with a focus on the Southeast, was also done. After this phase, the qualitative study began, in which 24 specialists from startups were interviewed and asked about which factors were crucial in leading a technology startup to fail. After analyzing the results, four main factors were identified and these factors were validated through a quantitative survey. A questionnaire was then formulated based on the answers from the respondents and distributed to founders and executives of startups, which both failed and succeeded. The questionnaire was answered by 56 companies and their answers were treated with the factor analysis statistical method to check the validity of the questionnaire. Finally, the logistical regression method was used to know the extent to which the factors led to the startups’ failure. In the end, the results obtained suggest that the most significant factor that leads technology startups in southeastern Brazil to fail are problems with interpersonal relationship between partners or investors.

Submitted by Renato Souza Sanos (renato.renn@gmail.com) on 2016-03-18T15:07:02Z No. of bitstreams: 1 Dissertação - Renato de Souza Santos.pdf: 980192 bytes, checksum: 95d16674158ef904ac4463c01891d1a9 (MD5) / Approved for entry into archive by Pamela Beltran Tonsa (pamela.tonsa@fgv.br) on 2016-03-18T17:34:40Z (GMT) No. of bitstreams: 1 Dissertação - Renato de Souza Santos.pdf: 980192 bytes, checksum: 95d16674158ef904ac4463c01891d1a9 (MD5) / Made available in DSpace on 2016-03-18T17:51:42Z (GMT). No. of bitstreams: 1 Dissertação - Renato de Souza Santos.pdf: 980192 bytes, checksum: 95d16674158ef904ac4463c01891d1a9 (MD5) Previous issue date: 2016-02-26 / O objetivo desta pesquisa é compreender quais drivers que afetam a inovação em modelos de negócio de startup. A revisão da literatura sugere quatro drivers de inovação: criatividade/experimentação, direção estratégica, contexto econômico e pressão do steakeholder. Além desses, há também e um driver de resistência a mudança, caminhando no sentido inverso à inovação, que é a lógica dominante da firma. A pesquisa utiliza o método de estudo de casos múltiplo, a partir de quatro casos de startups de tecnologia que apresentam características de inovação disruptiva em seu modelo de negócio. A análise dos casos mostrou que o driver ‘contexto econômico’ tem predominância na fase de criação do modelo de negócio, enquanto ‘criatividade/experimentação’ e ‘direção estratégica’ tem maior efeito com a evolução do negócio. A ‘pressão do stakeholder’ tem efeito indireto, ao aumentar a influência dos demais drivers. Já a ‘lógica dominante da firma’ não apresentou evidências de influência. Esta pesquisa contribui para o avanço da teoria na compreensão dos motivadores de inovação dos modelos de negócio em startups de tecnologia. A pesquisa encontrou evidências da ocorrência de queda na criatividade/experimentação com o passar do tempo, levando a uma maior rigidez e menor nível de inovação dos modelos de negócio. Como estudo de caso múltiplos, as descobertas desta pesquisa ficam restritas a generalizações teóricas dentro de seu contexto. / The objective of this research is to understand which drivers affecting innovation in startup business models. The literature suggests four innovation drivers: creativity/experimentation, strategic direction, economic context and stakeholder pressure. Besides these, there is also a changing and endurance driver, walking in the opposite direction to innovation, which is the dominant logic of the firm. The research uses the multiple case study method, from four cases of technology startups that have disruptive innovation characteristics in its business model. The analysis of cases showed that the driver 'economic environment' has predominance in the process of creating the business model, as 'creativity/experimentation' and 'strategic direction' has a greater effect on the evolution of the business. The 'pressure stakeholder' has indirect effect by increasing the influence of the other drivers. Already the 'dominant logic of the firm' showed no evidence of influence. This research contributes to the advancement of theory in understanding the drivers of innovation in business models in technology startups. The research found falling occurrence of evidence on creativity/experimentation over time, leading to greater rigidity and lower level of innovation of business models. As a study of multiple case, the findings of this research are restricted to theoretical generalizations in context.

Submitted by Raphael Einsfeld Simões Ferreira (raphaelsimoes@me.com) on 2016-08-24T12:57:59Z No. of bitstreams: 1 Dissertação Raphael Einsfeld.pdf: 3694105 bytes, checksum: 4eb0da67ad07b011e63bd1b4fb000d3a (MD5) / Approved for entry into archive by Renata de Souza Nascimento (renata.souza@fgv.br) on 2016-08-24T23:39:15Z (GMT) No. of bitstreams: 1 Dissertação Raphael Einsfeld.pdf: 3694105 bytes, checksum: 4eb0da67ad07b011e63bd1b4fb000d3a (MD5) / Made available in DSpace on 2016-08-25T14:12:01Z (GMT). No. of bitstreams: 1 Dissertação Raphael Einsfeld.pdf: 3694105 bytes, checksum: 4eb0da67ad07b011e63bd1b4fb000d3a (MD5) Previous issue date: 2016-07-25 / We know that business valuation is not always an exact science, despite the numerous methods currently available. In the case of valuation of companies in the pre-operational phase this environment becomes even more cloudy, especially when evaluating future products not yet available in the market, as the case of companies working with research and development (R & D). Although diffusely employed, valuation with net present value (NPV) is not always the best methodology applied to this type of business model, since it is not able to take into account the many uncertainties and interference over decision process regarding the creation of new products, such as abandonment, new investments, waiting for the next round of investments, and others types of decisions. In this scenario real option valuation methodology allows this flexibility, providing greater reliability to the valuation process. This work will bring a practical approach carried out by an R & D company in the valuation of a specific product through two methodologies - NPV and real options. Those will be key strategies at the time of the investment and market exit decision. / Sabe-se que avaliação de empresa nem sempre é uma ciência exata, a despeito das inúmeras metodologias atualmente disponíveis. Em se tratando de avaliação de empresas em fase pré-operacional este ambiente se torna ainda mais turvo, principalmente na avaliação de futuros produtos ainda não existentes no mercado, como no caso das empresas que trabalham com pesquisa e desenvolvimento (P&D). Apesar de difusamente empregada, a avaliação por valor presente líquido (VPL) nem sempre será a melhor metodologia aplicada a este tipo de modelo de negócio, uma vez que não é capaz de levar em consideração as inúmeras incertezas e interferências ao longo do processo de decisão da criação de novos produtos, como as possibilidades de expansão, continuidade, retração ou desistência. Para tanto a metodologia por opções reais permite esta flexibilidade, o que traz maior fidedignidade ao processo de avaliação. A incorporação destas flexibilidades resulta em maiores valores de avaliação encontrados pela metodologia por opções reais quando comparado com os valores apresentados pelo VPL, com consequente repercussão positiva sobre a tomada de decisão.

Submitted by Yi Chen (kych80@gmail.com) on 2018-01-16T13:50:19Z No. of bitstreams: 2 Projeto Final Corregido.pdf: 1893994 bytes, checksum: a9c159251cfa7347a1fdf78f9105ad2e (MD5) Projeto Final Corregido.pdf: 1893994 bytes, checksum: a9c159251cfa7347a1fdf78f9105ad2e (MD5) / Rejected by Mayara Costa de Sousa (mayara.sousa@fgv.br), reason: Prezado Yi Chen, Alguns itens deverão ser ajustados no trabalho: 1. O nome Getulio não tem acento 2. O título do trabalho deve ser em caixa alta 3. Não é necessário o SP ao lado de SÃO PAULO, na capa e contracapa 4. As palavras-chave do resumo/abstract devem estar separadas por ponto e vírgula 5. A paginação começa na introdução, porém, todos os elementos pré-textuais devem ser contados. Qualquer dúvida estou à disposição. Mayara 3799/3438 on 2018-01-16T22:46:18Z (GMT) / Submitted by Yi Chen (kych80@gmail.com) on 2018-01-18T01:48:35Z No. of bitstreams: 1 Projeto Final Corregido.pdf: 1894742 bytes, checksum: ec1c9bb08bf7b6c6262752532976e443 (MD5) / Approved for entry into archive by Mayara Costa de Sousa (mayara.sousa@fgv.br) on 2018-01-19T18:13:30Z (GMT) No. of bitstreams: 1 Projeto Final Corregido.pdf: 1894742 bytes, checksum: ec1c9bb08bf7b6c6262752532976e443 (MD5) / Made available in DSpace on 2018-01-19T19:34:22Z (GMT). No. of bitstreams: 1 Projeto Final Corregido.pdf: 1894742 bytes, checksum: ec1c9bb08bf7b6c6262752532976e443 (MD5) Previous issue date: 2017-12-15 / Este estudo tem como tema o desenvolvimento e implantação de um modelo de negócios para a introdução de uma nova marca de maquiagem e de um novo produto no mercado de cosméticos brasileiro. O objetivo do estudo é investigar quais são as razões determinantes para a escolha de um modelo de negócios específico para este mercado. O estudo, de natureza qualitativa, utilizou uma abordagem multiteórica, aplicando a teoria de diversos modelos de negócios para desenvolver e implantar o mais adequado para o produto. A entrevista semiestruturada foi utilizada como método de coleta de dados, aplicada a amigos e pessoas que tem grande interesse em produtos inovadores de cosméticos. É esperado que este trabalho contribua academicamente ao gerar um maior conhecimento sobre o tema. Do lado profissional, com a pesquisa, o modelo de negócios estudado poderá ser executado na prática. Além disso, a pesquisa serve como base para ajudar a introduzir um produto inovador em qualquer setor do mercado.

This thesis is improving a support process with lean in a fast-growing IT startup. It investigates how processes in the service area can benefit from process improvement with lean, and the challenges and similarities that already exists in a startup with a background of agile and lean development. This is studied with both qualitative and quantitative data in order to create a broad point of departure. Common lean tools are used such as value stream mapping, 5S and, Pareto diagrams, but also from the quality management toolbox such as process mapping. The resulting analysis creates the foundation for a more efficient process which the startup can use to scale, measure and control. Lean is found to be a very suitable theoretical framework for this purpose, but some main concepts are found to not translate very well from the manufacturing industry where Lean once originated.

Purpose – The purpose of this study is to investigate which product attributes lead consumers to prefer startups’ products over established companies’ products in the specialty product category. The research object is the electric vehicle market in Germany and the product attributes that are researched are alignable attributes, non-alignable attributes and the price. Design/Methodology/Approach – Quantitative data was collected via an internet questionnaire by means of the non-probability sampling techniques convenience and snowball sampling. The data of 408 members of the German Generation Y (age 17 – 38) was used to test six hypotheses by applying ANOVA and multiple linear regression analysis. Findings – It was found that established companies possess a pioneer advantage in comparison to startups for the specialty product ‘electric vehicle’. This advantage can be overcome when startups differentiate their electric vehicles by implementing superior alignable attributes, a valuable non-alignable attribute or a lower price. Superior alignable attributes had the strongest positive influence on consumers’ preferences towards the startup’s electric vehicle, followed by the lower price and a valuable non-alignable attribute. Limitations/Implications – This study is limited to investigating consumers’ preferences without focusing on the reasons behind the preferences. Further, the category of specialty products is represented by only one example, namely the electric vehicle industry. Practical Implications – Startups can benefit from the results by adopting differentiation strategies that were found to be successful in overcoming pioneer advantage. Originality/Value – This study contributes to pioneer advantage literature by researching how startups can successfully overcome pioneer advantage in the specialty product category.

Cílem této diplomové práce je návrh rozvoje obchodních aktivit vybrané společnosti. Práce obsahuje podrobné analýzy vnějšího a vnitřního prostředí společnosti, které jsou následně shrnuty a vyhodnoceny ve SWOT analýze. Na základě výstupů z provedené analýze jsou vypracovány návrhy pro rozvoj obchodních aktivit za použití Lean Startup metodiky. Uskutečnění popsaných návrhů povede ke zvýšení tržeb a konkurenceschopnosti společnosti na trhu.

Orientadores: Secundino Soares Filho, Takaaki Ohishi / Tese (doutorado) - Universidade Estadual de Campinas, Faculdade de Engenharia Eletrica e de Computação / Made available in DSpace on 2018-08-06T02:53:29Z (GMT). No. of bitstreams: 1 ArceEncina_AnastacioSebastian_D.pdf: 1529112 bytes, checksum: a6a22a9ce6cd536449dd06144205c2e5 (MD5) Previous issue date: 2006 / Resumo: A Programação diária de um sistema de energia elétrica busca obter um despacho de geração para o próximo dia, que seja compatível com as metas definidas pelo Planejamento energético e que sirva como referência operativa para a operação em tempo real. Assim, a modelagem do sistema deve ser detalhada levando em consideração as características dos sistemas de geração, de transmissão, requisitos do mercado, critérios de segurança e custos associados à operação. Este trabalho apresenta um modelo de despacho ótimo de unidades geradoras hidrelétricas que adota como critério de desempenho um modelo que avalia as perdas no sistema de geração, ocasionadas pela elevação do nível de canal de fuga, pela variação do rendimento do conjunto turbina-gerador e pelo atrito do fluxo d¿água nas tubulações do sistema hidráulico. Além das perdas no sistema de geração também forma parte do critério de desempenho o custo associado à partida e parada das unidades geradoras. Na formulação do problema, verifica-se a presença de variáveis inteiras, não lineares; restrições de atendimento à demanda, de meta de geração oriunda do Planejamento energético e restrições de capacidade de geração. Isto caracteriza o problema do despacho de unidades geradoras como sendo um problema de programação misto inteiro-não linear, combinatório e de grande porte quando considerado um sistema de geração como o do Sistema Elétrico Brasileiro. Como técnica de solução foi adotada uma heurística que combina Relaxação Lagrangeana e Programação Dinâmica. A metodologia foi aplicada a uma parte do sistema de geração do Sistema Elétrico Brasileiro, composta por 78 usinas hidrelétricas e o total de 398 unidades geradoras. Tomando como referência os dados de programação de um dia típico de operação, os resultados apontam ganhos significativos pela diminuição de perdas. Verifica-se também a importância de se considerar o custo das partidas e paradas no despacho das unidades geradoras / Abstract: The daily scheduling operation of the electrical energy system has by target to find the dispatch generation to the next day which must be compatible with the daily generation target defined by the energy planning models and to be an operational guide. Because of its proximity with the real time operation the modeling must represent the main characteristic of the generation and transmission systems, requirements market¿s, security criterion and operational costs. This work is concerned with the dispatch of hydro generating units. The performance criterion adopted takes into account variations in tailrace elevation, penstock head losses, turbine-generator efficiencies and start-up and shutdown costs. In the hydro generating units dispatch problem formulation there are integer, non-linear variables, constraints concerned with the generation capacity, load attainment and daily generation target, this last defined by the energy planning models. According above mentioned the dispatch of hydro generating units is a combinatorial and mixed integer non-linear programming problem whose solution can be quite complex for large hydroelectric system such as the Brazilian¿s generation system. A heuristic procedure based on Lagrangian Relaxation and Dynamic Programming is adopted as solution methodology. The approach has been tested on a hydro system composed of seventy and eight hydro plants with three hundred and ninety eight generating units of the Brazilian power generation system. The generation scheduling verified on a typical day was considered for comparison with the solution provided by the approach and the results show significant improvement in term of minimization looses and the importance of to consider the start-up and shut-down costs of hydro generating units / Doutorado / Energia Eletrica / Doutor em Engenharia Elétrica

Over the past few decades, branding has become a priority for companies. A brand helps companies to differentiate themselves from their competitors, which creates competitive advantages. Most of the research on brands has primarily focused on consumer marketing. However, it has been found that the brand is just as important in business to business (B2B) companies, and that it also plays a big role when it comes to the survival av newly established company like for example startups. Startups differ from established companies through their innovative ideas and problem solving. However, they faces challenges because of lack of capital, time and resources. As the competition in the market grows, startups need to create competitive advantages by working hard with their brand strategies to achieve strong brand equity. This study aims to highlight how B2B startups work with brand equity in order to achieve competitive advantages. The study has used a qualitative research strategy where the primary data has been collected through semi-structured interviews with four different startups based in Stockholm. The study shows that startups need to first position themselves in the market and then work on brand building. The result also shows that B2B startups are aware of the brand's importance and that they in fact work with brand equity to achieve competitive advantages. However, the strategies with the steps in the CBBE model differs depending on the industry and type of corporate activity.