Photography and tourism have been developing in parallel with each other and leaving memories of the trip in photographs still remains as a significant part of traveling today. Tourist photograph is an effective tool to display the way tourists see the destination they visited. However, while there are studies regarding general relationships between photography and tourism, what tourists see and photograph in each destination has not yet profoundly been investigated.This study first investigates images of Kiruna, Sweden, utilized in its promotion as atourist destination to understand how it is expected to be perceived by tourists. Then these images are compared with tourist photographs to understand how they actually respond to this expectation.Also, this thesis aims to add a new perspective to the concept of ‘hermeneutic circle’ proposed by John Urry (1990). Specifically, it takes particular note of ‘nationality’ and ‘culture’, and focuses on two specific tourist groups in Kiruna, Japanese and German tourists, to investigate differences between these nationality groups in the way they perceive Kiruna as a tourist destination. In order to fulfill this aim, Volunteer Employed Photography (VEP) was applied and photographs they took in Kiruna were collected. In order to enrich the photographic data, semi-structured interviews were also conducted with each study participant.The results revealed that the study participants photographed subjects that were both appeared and not appeared in the promotional images of Kiruna. The study also revealed that there were certain differences between Japanese and German tourists in the way they perceived Kiruna and each nationality group has its own hermeneutic circle.

Uppsatsens syfte är att undersöka hur unga män respektive kvinnor boende i Sverige resonerar kring sitt beteende vid resandet till ett annat land och om resandet i sig bidrar till identitetsskapande. Vi ämnar att undersöka om individer bedömer det mer legitimt att utföra handlingar som i hemlandet anses vara mindre accepterat och om det finns någon skillnad mellan dessa föreställningar beroende på individens könstillhörighet. Uppsatsen baseras på ett kvalitativt tillvägagångssätt då tio intervjuer har genomförts med fem män respektive fem kvinnor i åldersspannet 20-30 år. Intervjuerna har kodats och därefter analyserats med hjälp av de valda teorierna vilka bland andra är identitet, genus och ojämlikhet. Vid analysprocessen har även tidigare forskning tillämpats för att stärka de resultat som framkommit under studieprocessen. Studien visar att en utlandssemester är av betydelse för en individs liv och resan bidrar till att individen utvecklar sin identitet. Att resa ses som viktigt för individen för att berätta och stärka vem den är och vill vara. Vidare visar studien på att det inte finns skillnader könen emellan då det gäller beteendeförändringar utan det sker en förändring oavsett kön. Utifrån studiens resultat har vi identifierat att individer som förflyttar sig från sin vardagliga zon till en utlandssemester intar en specifik roll som vi väljer att kalla turistidentitet. Turistidentitet innebär att individen har lämnat sitt vanliga jag hemma för att inta en ny roll där gränserna anses kunna förflyttas. Begreppet turistidentitet blir ett verktyg för att få en förståelse för en individs beteende och att det finns en skillnad individer emellan. I och med att det finns skillnader individer emellan ser turistidentiteten olika ut beroende på vem individen är. / The purpose of this paper is to examine how young men and women living in Sweden discuss about their behavior during travel to another country, and if traveling in itself contributes to identity creation. We intend to examine whether individuals consider it more legitimate to perform acts that in their home country is considered to be less accepted, and if there are any difference between these performances depending on the individual's gender. The study are based on a qualitative approach and interviews were conducted with five men and five women in the age 20-30 years. The interviews were coded and then analyzed by means of the chosen theories which among others are, identity, gender and inequality. In the analyzed process previous research has also been applied to strengthen the results that emerged during the process. The study shows that overseas holiday is relevant to an individual's life and the journey helps individuals to develop their identity. Traveling is seen as important for individuals to tell and strengthen who they are and want to be. The study shows that no differences exist between the sexes when it comes to behavior changes, there is a change regardless of gender. Based on the study results, we have identified that individuals who move from their everyday zone to a holiday abroad take a specific role, which we choose to call the tourist identity. The conception of the Tourist Identity is that the individual has left one´s usual self at home to take on a new role where the boundaries are considered to be moved. The concept of tourist identity becomes a tool to gain an understanding of an individual's behavior and that there is a difference between individuals. Depending on who the individual is the tourist identity differs.

Denna uppsats uppmärksammar fenomenet volontärturism som anses vara mer utav en välgörande form av resa, där volontärer anmäler sig frivilligt att arbeta ideellt med olika projekt runt om i världen, en turismform som är ömsesidigt fördelaktig för båda parter. Volontärer reser själva eller med en organisation till olika länder för att erbjuda sin tid och hjälp i olika projekt, bland annat för att få erfarenhet och en upplevelse i retur. Syftet med denna studie är att begreppsliggöra vad volontärturism är och dess innebörd, samt undersöka hur en volontärturists vardag ser ut, innefattande deras arbetsuppgifter, förpliktelser och upplevelser i Kenya. Sedermera undersöker vi även volontärturisternas förväntningar kontra den faktiska upplevelsen på deras resa till värdnationen.  För att få svar på vårt syfte och frågeställningar har vi genomfört intervjuer med åtta volontärer, varav två skedde på plats i Nairobi, Kenya, samt sex intervjuer per mail. Vidare genomfördes intervjuer med två olika volontärorganisationer, nationella samt internationella. Organisationerna som intervjuades var ICYE och PeaceWorks. Det finns både ideella- och kommersiella organisationer som förmedlar volontärer till olika projekt runt om i världen. Vi har valt att rikta in oss på ideella organisationer, dessa två nämnda ovan.   De resultat som framkom av intervjuerna var bland annat huruvida volontärturism anses vara en turismform eller ej går att diskuteras. Vissa likheter i definitionerna av turist samt volontärturist framkom, dock såg inte volontärerna sig själva som turister. Vidare framkom det att det kulturella utbytet som sker vid volontärresor var något som lockade samt något volontärerna saknade vid hemkomsten.   På plats i värdnationen arbetade informanterna inom mikrofinans samt på barnhem där lek med barnen och vardagssysslor präglade dagarna. Projekten som erbjuds varierar men de mest vanliga är att arbeta på barnhem, utbildning, miljö- och naturfrågor och medicinsk hjälp. På fritiden valde majoriteten att upptäcka landet samt kringliggande länder, så som Zanzibar och Uganda. Genom intervjuerna fick vi även veta vem den typiska volontären var, innefattande målgrupp, kön samt ålder. Utifrån informationen vi mottog, analyserade vi resultatet för att senare dra slutsatser. / This paper draws attention to the phenomenon of volunteer tourism that is considered to be more of a beneficial form of travel, where volunteers sign up voluntarily to volunteer with various projects around the world, a form of tourism that is mutually beneficial to both parties. The projects vary but the most common is to work in orphanages, education, environmental and natural issues and medical assistance. The purpose of this study is to conceptualize what volunteer tourism is and its implications, and examine how a volunteer tourist everyday looks, including their duties, responsibilities and experiences in Kenya. Later on, we also investigate the volunteer tourists' expectations versus the actual experience on their journey to the host nation. To get answers to our purpose and research questions, we conducted interviews with eight volunteers, two of which took place in Nairobi, Kenya, and six interviews by email. Furthermore, interviews were conducted with two different volunteer organizations, national and international. The organizations interviewed were ICYE and PeaceWorks. There are both non-profit- and commercial organizations that supply volunteers for various projects around the world. We have chosen to target the non-profit organizations, those two mentioned above. The results that emerged from the interviews were that whether volunteer tourism is considered a form of tourism or not can be discussed. Some similarities in the definitions of tourism and volunteer tourism emerged, however, did not the volunteers see themselves as tourists. It was also found that the cultural exchange that takes place at the volunteer travel was something that attracted and some volunteers were missing when they returned back home. On location in the host nation informants worked in microfinance and in orphanages where playing with the kids and everyday tasks characterized the days. The projects that offered vary, but the most common is to work in orphanages, education, environmental and natural issues and medical assistance. During leisure, the majority chose to discover the country and the surrounding countries, such as Zanzibar and Uganda. Through the interviews we also found out who the typical volunteer was, including target group, gender and age. Based on the information we received, we analyzed the results and later draw conclusions.

This study explores the relationship between the government, private sector and local communities (public-private-community), through tourism and a culture-centered approach to communication for social change. Its focus is on the role of communication processes in amplifying the voices of the subaltern and how power relations affect this resonance in public-private-community tourism partnerships. Grounded in a pragmatic cultural studies approach which is self-reflexive, this study seeks to explore the connection between forms of power and lived experiences. The study is informed by Critical Social Science, which advocates a radical ethics concerned with power and oppression. It encourages the researcher to act as a bricoleur by taking up moral projects which serve to weave collaboration, agency and transformation. Case studies of two tourist camps in the African Ivory Route, which are government-funded, communityowned, and privately-operated, provide the ‘hunting ground’ for exposing the existing communicative processes between the partners and manifestations of power. The relationship between the government, community and private partner will be examined through Lauren Dyll-Myklebust’s (2011) schematic Public-Private-Community Partnership model, which was developed to account for the multiple dimensions of the type of development communication strategies employed in inaugurating operations in a public-privatecommunity partnership tourism initiative. This, together with my own reflexive analysis, will elucidate the kinds of communicative processes that exist in the partnership. An objective of the study is to identify ways in which communication in tourism development partnerships can facilitate subaltern agency. Tourism has often been criticised for its inability to function as a positive vehicle for development. This study aims to show that by listening to the voices of the subaltern, fostering dialogue and encouraging collaboration, tourism development initiatives can empower communities. / M.A. University of KwaZulu-Natal, Durban 2013.

While the study of volunteer tourism has been growing over the past decade, there is limited literature that takes a global approach, whereby one explores the perspective of a number of stakeholder groups in such experiences. The aim of this project was to fill this gap by looking at the volunteer tourism experience from four perspectives, namely the volunteer, the organization, the host family, and the community at large. The focus in this case was on the experiences and expectations of these groups. The research was qualitative; based primarily upon interviews. The research for this project took place in Ghana. It was found that the three local stakeholders (the organization members, the host family members and people from the broader community) generally viewed the experience similarly. Volunteers often expressed views that set them apart from the other groups. Main themes for the groups generally revolved around cultural differences, communication and progression through stages of the experience. The stages of the experience showed three main stages, those referring to the time before the volunteer, during the volunteer???s stay and the time after the volunteer???s departure. Cultural differences included discussions of culture shock, stereotypes, and mis-communications in cross-cultural dialogue. Communication was a major issue, and was to be found lacking between all groups. In regards to communication there was also a suggestion for continuing contact and relationships between the locals and volunteers beyond the volunteer???s time in the community.

The purpose of this study was to identify tourist profiles as a segmentation variable for three festivals (Innibos, Oppikoppi and Volksblad). Numerous segmentation studies have been done in the past; however, few were done where profiles were used as variables for segmentation of arts festivals. Market segmentation is the way in which tourism companies divide a market into smaller, more clearly defined groups that share similar needs, wants, and characteristics. Segmentation is important in order for a destination to target the right kind of visitor. Other reasons for doing this type of research is to increase the number of new tourist arrivals; to increase the length of stay of tourists; the amount of tourist expenditure per visitor stay and to broaden the activities and shows that are offered. Research for this study was undertaken at three festivals. These festivals are Innibos, Volksblad and Oppikoppi respectively. Questionnaires were distributed randomly during the course of the festivals. Data collection was done by field workers who distributed questionnaires to the attendants of the festivals. At each of the three festivals questionnaires were interviewer administered and the "recall method" was used, where respondents had lo recall their spending. It was also a destination-based survey, where interviews were held on-site during the event. Different sites were chosen to limit response bias towards a certain group of festival attendants. The questionnaires were distributed throughout the course of the three festivals respectively. The data was used to compile graphs and tables so that a profile of each festival can be designed. Correlations between the three festivals and their profiles were made. In this case the effect size is given by w= √(x2/n), where x2 is the usual Chi-square statistic for the contingency table and n is the sample size. In the special case of a 2x2 table, the effect size (w) is given by phi (Φ) coefficient. Note that the effect size is again independent of sample size. Oppikoppi has an average of 10 000 attendants, lnnibos and Volksblad have an average of approximately 30 000 attendants per year. The sample size of 400 questionnaires for Volksblad and 400 questionnaires for lnnibos was anticipated and 200 for Oppikoppi. The variables that were the focus point of this study were gender, occupation, language, province where the attendants reside, travel group size and number of days at festival. This information can contribute to better marketing and more targeted markets for a larger number of attendants. The organiser can determine what type of entertainment, music, song and dance can be packaged and marketed as a unique product. The research indicated that organisers from Volksblad and lnnibos can focus more on family entertainment that is suitable for the whole family. Oppikoppi is a rock festival and therefore the organisers can get more rock bands, especially Afrikaans rock. All three festivals are for Afrikaans speaking people so they can use Afrikaans magazines and newspapers as well as Afrikaans radio stations to market these festivals in the province of deliverance as well as bordering provinces. The study contributes to the information of the larger festivals that already exists like Aardklop, Grahamstown and KKNK. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2007.

Research in tourist behaviour follows the cognitive approach. This contains the behavioural cycle of stimulation (motivation and intention formation), the actual behaviour and experience, and finally the evaluation of consequences. These stages are referred to in tourism as: the pre-trip experience (motivation and intention formation), travel stage (actual behaviour) and the post-travel stage (evaluation of the travel experience). The characteristics, which influence tourist behaviour, indicate that travel motivations are the result of how tourists behave (tourist behaviour). These characteristics are: the decision-making process, demographical factors, marketing mix, external/social factors and internal/ psychological factors (motivations). Motivations to travel have a major influence on the travel behaviour of tourists. Tourists' motivations to satisfy their needs directly influence their behaviour, or the actions they take, in order to satisfy these needs. Due to its impelling and compelling nature, motivation is considered to be one of the most important variables in explaining tourist behaviour. As countries and destinations strive to increase their share of the international and national tourism market, it becomes important to understand why people travel and why they choose a specific ecotourism destination. If travel motivations of tourists are known to the product, it will be an aid when developing a competitive marketing strategy. From the literary review, the following travel motivations occurred regularly: leisure, excitement, socialisation, relaxation, family togetherness, escape, culture, novelty, attractions, knowledge seeking, adventure, prestige, nature, facilities, recreation, attributes, nostalgia, photography, exploration and activities. The literary review further revealed that there are travel motivations commonly found with regard to tourism destinations, and on the other hand, there are travel motivations which are product related. The aim of this research was to determine the travel motivations of tourists to selected national parks in South Africa: Karoo-, Kgalagadi Transfrontier- and Tsitsikamma National Parks. Secondary data was used to determine the visitors' profile, as well as the factor analysis on travel motivations. For the visitors' profile, 286 questionnaires were administered for Karoo National Park, 468 for the Tsitsikamma National Park and 582 for Kgalagadi Transfrontier National Park. For the factor analysis, 318 questionnaires were administered for Karoo National Park, 673 for the Tsitsikamma National Park and 534 for Kgalagadi Transfrontier National Park. Primary data was used to determine the reasons for visiting these parks. 101 Questionnaires were administered for Karoo National Park, 192 for the Tsitsikamma National Park and 104 for Kgalagadi Transfrontier National Park. The foremost findings of the research were divided into three categories, namely: visitors' profile, reasons for visiting the parks and travel motivations. Regarding visitors profile; it was found that profiles for the three parks were quite similar, except for the following: expenditure of tourists at Kgalagadi Transfrontier National Park, where the average spending of tourists was higher and directly linked to the duration of stay; duration of stay indicated that tourists visiting Kgalagadi Transfrontier National Park stayed longer. Two major markets were revealed by the research for all three parks, namely: Gauteng and Western Cape, with the exception of Tsitsikamma National Park, which had a third market of importance, namely Eastern Cape. This information is important when developing marketing strategies. It was especially evident that 4x4 vehicles are the preferred mode of transport for visitors to Kgalagadi Transfrontier National Park. Therefore, this park can be marketed as a 4x4 destination. From these results one can conclude that the profile of tourists to the three selected national parks showed minor differences. Primary data was used to determine the reasons why tourists visit the selected parks. Among the most important travel reasons why tourists visit the selected parks, was: to relax, for family recreation, to get away from regular routine and for the benefit of the children. The factor analysis regarding travel motives revealed the following: five factors were identified for Karoo National Park and six factors were identified for both Tsitsikamma- and Kgalagadi Transfrontier National Parks. Results illustrated that these parks have common and unique motives. Common travel motives in these parks include: park attributes, escape and relaxation, as well as knowledge seeking. Unique to Karoo National Park, was attractions and family togetherness, compared to photography and adventure for Kgalagadi Transfrontier National Park, and adventure and attractions for the Tsitsikamma National Park. A combined factor analysis was also conducted, which showed knowledge seeking, park attributes, as well as escape and relaxation as the most important travel motives of tourists visiting the three selected national parks. This research, therefore, confirmed that different attractions and destinations feed different travel motives, even when classified as similar types of products. Marketers can use this information to position these parks and to develop better marketing strategies, to enable national parks to outwit their competitors. / Thesis (M.A. (Tourism))--North-West University, Potchefstroom Campus, 2009.

The literature review on tourist satisfaction revealed that a satisfied tourist leads to positive word of mouth recommendation to friends and family, loyalty (return visits), competitive advantage and long-term profitability and sustainability. These favourable benefits resulting from satisfaction are necessary for any destination to survive in the competitive tourism industry. The Addo Elephant National Park (AENP) is one of 21 national parks in South Africa and is managed by SANParks. Data captured from visitors to the (AENP) was used to achieve the objective of this study. As national, regional, local and privately owned parks (private game farms) strive to increase their share in the international and national market, it is important to understand why visitors return to a certain destination and the role service plays in the return decision. Literature on satisfaction identified two components that contribute to return visits. These were service (delivering quality service) and travel motivation (why people travel to a certain destination). The aim of this research was to determine the relationship between satisfaction, service and travel motivations of the visitors to the AENP. To achieve this, data captured from 2005-2007 by the Institute for Tourism and Leisure Studies on the AENP was firstly used to determine the visitors? profile and, secondly, to apply factor analyses and the t-test. The factor analyses were applied and, in both cases, four factors were identified. In the case of the service factors, hospitality services, general services, activities, and infrastructure disseminations were found and, in the case of travel motivation factors, learning experience, activities and events, escape and family socialising. The t-tests were used to determine whether or not visitors' expectations were met. This was also used to determine the relationship between travel motives, service and satisfaction of the visitors to the AENP. Findings indicated that the visitors whose primary travel motivation expectations were met rated the services higher than visitors whose primary travel motivation expectations were not met. The research therefore confirmed that there is a relationship between service and travel motivation. In terms of visitors' satisfaction, the relevance of the relationship between travel motives and service is lower if the visitors' primary travel needs are met, with a higher relevance of the relationship if the primary travel needs are not met. Park management can use these results as tools to ensure that the product offered guarantees visitors' satisfaction and therefore contributes to long-term park sustainability. Therefore park management can obtain the ideal tourist experience by not only focusing on the travel motives but also on the quality of service delivered at the park. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2011.

Research in tourist behaviour follows the cognitive approach. This contains the behavioural cycle of stimulation (motivation and intention formation), the actual behaviour and experience, and finally the evaluation of consequences. These stages are referred to in tourism as: the pre-trip experience (motivation and intention formation), travel stage (actual behaviour) and the post-travel stage (evaluation of the travel experience). The characteristics, which influence tourist behaviour, indicate that travel motivations are the result of how tourists behave (tourist behaviour). These characteristics are: the decision-making process, demographical factors, marketing mix, external/social factors and internal/ psychological factors (motivations). Motivations to travel have a major influence on the travel behaviour of tourists. Tourists' motivations to satisfy their needs directly influence their behaviour, or the actions they take, in order to satisfy these needs. Due to its impelling and compelling nature, motivation is considered to be one of the most important variables in explaining tourist behaviour. As countries and destinations strive to increase their share of the international and national tourism market, it becomes important to understand why people travel and why they choose a specific ecotourism destination. If travel motivations of tourists are known to the product, it will be an aid when developing a competitive marketing strategy. From the literary review, the following travel motivations occurred regularly: leisure, excitement, socialisation, relaxation, family togetherness, escape, culture, novelty, attractions, knowledge seeking, adventure, prestige, nature, facilities, recreation, attributes, nostalgia, photography, exploration and activities. The literary review further revealed that there are travel motivations commonly found with regard to tourism destinations, and on the other hand, there are travel motivations which are product related. The aim of this research was to determine the travel motivations of tourists to selected national parks in South Africa: Karoo-, Kgalagadi Transfrontier- and Tsitsikamma National Parks. Secondary data was used to determine the visitors' profile, as well as the factor analysis on travel motivations. For the visitors' profile, 286 questionnaires were administered for Karoo National Park, 468 for the Tsitsikamma National Park and 582 for Kgalagadi Transfrontier National Park. For the factor analysis, 318 questionnaires were administered for Karoo National Park, 673 for the Tsitsikamma National Park and 534 for Kgalagadi Transfrontier National Park. Primary data was used to determine the reasons for visiting these parks. 101 Questionnaires were administered for Karoo National Park, 192 for the Tsitsikamma National Park and 104 for Kgalagadi Transfrontier National Park. The foremost findings of the research were divided into three categories, namely: visitors' profile, reasons for visiting the parks and travel motivations. Regarding visitors profile; it was found that profiles for the three parks were quite similar, except for the following: expenditure of tourists at Kgalagadi Transfrontier National Park, where the average spending of tourists was higher and directly linked to the duration of stay; duration of stay indicated that tourists visiting Kgalagadi Transfrontier National Park stayed longer. Two major markets were revealed by the research for all three parks, namely: Gauteng and Western Cape, with the exception of Tsitsikamma National Park, which had a third market of importance, namely Eastern Cape. This information is important when developing marketing strategies. It was especially evident that 4x4 vehicles are the preferred mode of transport for visitors to Kgalagadi Transfrontier National Park. Therefore, this park can be marketed as a 4x4 destination. From these results one can conclude that the profile of tourists to the three selected national parks showed minor differences. Primary data was used to determine the reasons why tourists visit the selected parks. Among the most important travel reasons why tourists visit the selected parks, was: to relax, for family recreation, to get away from regular routine and for the benefit of the children. The factor analysis regarding travel motives revealed the following: five factors were identified for Karoo National Park and six factors were identified for both Tsitsikamma- and Kgalagadi Transfrontier National Parks. Results illustrated that these parks have common and unique motives. Common travel motives in these parks include: park attributes, escape and relaxation, as well as knowledge seeking. Unique to Karoo National Park, was attractions and family togetherness, compared to photography and adventure for Kgalagadi Transfrontier National Park, and adventure and attractions for the Tsitsikamma National Park. A combined factor analysis was also conducted, which showed knowledge seeking, park attributes, as well as escape and relaxation as the most important travel motives of tourists visiting the three selected national parks. This research, therefore, confirmed that different attractions and destinations feed different travel motives, even when classified as similar types of products. Marketers can use this information to position these parks and to develop better marketing strategies, to enable national parks to outwit their competitors. / Thesis (M.A. (Tourism))--North-West University, Potchefstroom Campus, 2009.

The literature review on tourist satisfaction revealed that a satisfied tourist leads to positive word of mouth recommendation to friends and family, loyalty (return visits), competitive advantage and long-term profitability and sustainability. These favourable benefits resulting from satisfaction are necessary for any destination to survive in the competitive tourism industry. The Addo Elephant National Park (AENP) is one of 21 national parks in South Africa and is managed by SANParks. Data captured from visitors to the (AENP) was used to achieve the objective of this study. As national, regional, local and privately owned parks (private game farms) strive to increase their share in the international and national market, it is important to understand why visitors return to a certain destination and the role service plays in the return decision. Literature on satisfaction identified two components that contribute to return visits. These were service (delivering quality service) and travel motivation (why people travel to a certain destination). The aim of this research was to determine the relationship between satisfaction, service and travel motivations of the visitors to the AENP. To achieve this, data captured from 2005-2007 by the Institute for Tourism and Leisure Studies on the AENP was firstly used to determine the visitors? profile and, secondly, to apply factor analyses and the t-test. The factor analyses were applied and, in both cases, four factors were identified. In the case of the service factors, hospitality services, general services, activities, and infrastructure disseminations were found and, in the case of travel motivation factors, learning experience, activities and events, escape and family socialising. The t-tests were used to determine whether or not visitors' expectations were met. This was also used to determine the relationship between travel motives, service and satisfaction of the visitors to the AENP. Findings indicated that the visitors whose primary travel motivation expectations were met rated the services higher than visitors whose primary travel motivation expectations were not met. The research therefore confirmed that there is a relationship between service and travel motivation. In terms of visitors' satisfaction, the relevance of the relationship between travel motives and service is lower if the visitors' primary travel needs are met, with a higher relevance of the relationship if the primary travel needs are not met. Park management can use these results as tools to ensure that the product offered guarantees visitors' satisfaction and therefore contributes to long-term park sustainability. Therefore park management can obtain the ideal tourist experience by not only focusing on the travel motives but also on the quality of service delivered at the park. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2011.